Small Thing Big Idea
Isaac Mizrahi: How the button changed fashion
艾薩克．米茲拉希 (Isaac Mizrahi_: 鈕扣如何改變了時尚
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時尚設計師艾薩克．米茲拉希 (Isaac Mizrahi) 告訴你，簡單的鈕扣如何改變世界。
Isaac Mizrahi - Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Double-click the English transcript below to play the video.
00:12
There are no bad buttons,
there are only bad people.
there are only bad people.
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沒有壞鈕扣，只有壞人
00:14
How does that sound? OK?
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聽起來如何？還可以嗎？
00:15
[Small thing.]
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[小東西]
00:16
[Big idea.]
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[大點子]
00:19
[Isaac Mizrahi on
the Button]
the Button]
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[Issac Mizrahi 談鈕扣]
00:23
No one knows who invented the button.
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沒人知道誰發明鈕扣
00:25
It might have shown up
as early as 2,000 BCE.
as early as 2,000 BCE.
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鈕扣最早可能出現在公元前 2 千年
00:28
It was decorative when it first started,
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當時它作為裝飾用
00:31
just something pretty
sewn onto your clothes.
sewn onto your clothes.
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就是一種縫在衣服上好看的東西
00:33
Then about 3,000 years later,
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三千年之後
00:35
someone finally invented the buttonhole,
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有人發明了鈕扣孔
00:38
and buttons were suddenly useful.
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鈕扣突然間變得有用了
00:40
The button and the buttonhole
is such a great invention.
is such a great invention.
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鈕扣和鈕扣孔是如此偉大的發明
00:44
Not only does it slip
through the buttonhole,
through the buttonhole,
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不僅僅因為鈕扣可以滑進鈕釦孔
00:46
but then it kind of falls into place,
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也因為這可以固定
00:48
and so you're completely secure,
like it's never going to open.
like it's never going to open.
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你因此有安全感
就好像這絕對不會打開一樣
就好像這絕對不會打開一樣
00:51
The design of a button hasn't changed much
since the Middle Ages.
since the Middle Ages.
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鈕扣的設計從中世紀以後
沒有變化太多
沒有變化太多
00:55
It's one of the most enduring
designs in history.
designs in history.
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它是歷史上最持久的設計之一
00:58
For me, the best buttons
are usually round.
are usually round.
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對我來說，最好的鈕扣總是圓的
01:01
There's either a dome button
with a little shank,
with a little shank,
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不管是帶有小柄的鐘型鈕扣
01:04
or there's just this sort of round thing
with either a rim or not a rim,
with either a rim or not a rim,
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或者是那些圓形的
帶有邊或無邊的設計
帶有邊或無邊的設計
01:08
either two holes or four holes.
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有兩個洞或四個洞的
01:10
Almost more important than the button
is the buttonhole.
is the buttonhole.
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幾乎比鈕扣重要的是鈕扣孔
01:13
And the way you figure that out is:
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你可以發現鈕釦孔的長度
01:15
the diameter of the button
plus the width of the button,
plus the width of the button,
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就是鈕扣的直徑加上厚度
再抓一點點距離
再抓一點點距離
01:18
plus a little bit of ease.
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01:19
Before buttons, clothes were bigger --
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在鈕扣發明前，衣服會做得大一點
01:22
they were more kind of amorphous,
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衣服更像是一種沒有固定形狀的東西
01:24
and people, like, wriggled into them
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而人們纏住衣服
01:26
or just kind of wrapped
themselves in things.
themselves in things.
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或將自己包進衣服裡
01:28
But then fashion moved closer to the body
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但隨著衣著時尚興起
01:32
as we discovered uses for the button.
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我們發現鈕扣的應用
01:34
At one time, it was the one way
to make clothes fit against the body.
to make clothes fit against the body.
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曾經，這是唯一一種
讓衣服合身的方式
讓衣服合身的方式
01:41
I think the reason buttons have endured
for so long, historically,
for so long, historically,
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我想鈕扣的設計之所以能維持這麼久
01:44
is because they actually work
to keep our clothes shut.
to keep our clothes shut.
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是因為它真的能讓衣服緊密
01:47
Zippers break;
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拉鍊會壞掉
01:48
Velcro makes a lot of noise,
and it wears out after a while.
and it wears out after a while.
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魔鬼氈會製造噪音
且過一陣子就不能用
且過一陣子就不能用
01:51
If a button falls off,
you just literally sew that thing on.
you just literally sew that thing on.
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如果鈕扣掉了，你只要把它縫回去
01:54
A button is kind of there
for the long run.
for the long run.
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鈕扣似乎就是為了長久使用的
01:57
It's not just the most
elemental design ever,
elemental design ever,
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它不僅是史上最根本的設計而已
02:00
it's also such a crazy fashion statement.
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它也宣告了時尚風潮
02:04
When I was a kid, my mom knit me
this beautiful sweater.
this beautiful sweater.
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當我還是小孩
我媽替我織了這件漂亮的毛衣
我媽替我織了這件漂亮的毛衣
02:08
I didn't like it.
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我當時不喜歡
02:09
And then I found these buttons,
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但不久我找到這些鈕扣
02:10
and the minute the buttons were
on the sweater, I loved it.
on the sweater, I loved it.
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當這些紐扣縫上去時，我愛死了
02:13
If you don't have good taste
and you can't pick out a button,
and you can't pick out a button,
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如果你的品味不好而且不會挑鈕扣
02:16
then let someone else do it, you know?
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就讓其他人來做，好嗎？
02:18
I mean that.
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我誠心建議
ABOUT THE SPEAKER
Isaac Mizrahi - Fashion designerFashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ...
Why you should listen
Design-wise, Isaac Mizrahi is best known for bridging the gap between high and low -- creating gorgeous couture confections for the likes of Eartha Kitt and others, as well as a hugely popular, groundbreakingly affordable line for Target.
His design mission comes wrapped in endless charisma. He's a talk-show host, he's performed his own one-man show Off-Broadway, he was the subject of the hilarious documentary Unzipped, and he does regular cabaret nights at Joe's Pub in New York City. His new book is called How to Have Style .
Isaac Mizrahi | Speaker | TED.com