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Naomi McDougall Jones: What it's like to be a woman in Hollywood
Naomi McDougall Jones: Kako je biti žena u Hollywoodu
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Ono što vidimo u filmovima je važno: utječe na naše hobije, izbore karijere, naše emocije, čak i naše identitete. Trenutno ne vidimo dovoljno žena na ekranu ili iza kamera -- ali čekanje da Hollywood to osvijesti neće popraviti problem, kaže Naomi McDougall Jones. Pridružite se aktivistici i glumici dok iznosi svoj plan u četiri točke za potpunu revoluciju zastupljenosti u Hollywoodu.
Naomi McDougall Jones - Actress, writer, producer, activist
Naomi McDougall Jones is a vocal advocate and activist for bringing gender parity to film, both on and off screen. Full bio
Naomi McDougall Jones is a vocal advocate and activist for bringing gender parity to film, both on and off screen. Full bio
Double-click the English transcript below to play the video.
00:13
I'm going to begin today with a story
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Danas ću otpočeti pričom
00:15
and end with a revolution.
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i završiti revolucijom.
00:17
(Laughter)
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(Smijeh)
00:18
Are you ready?
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Jeste li spremni?
00:20
Audience: Yes!
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Publika: Da!
00:21
Naomi McDougall-Jones: Here's the story.
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Naomi McDougall-Jones: Evo priče.
00:23
All my life I wanted to be an actress.
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Cijeli život htjela sam biti glumica.
00:25
From the time I was very small,
I could feel the magic of storytelling
I could feel the magic of storytelling
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Odmalena sam mogla osjetiti
magiju pričanja priča
magiju pričanja priča
00:28
and I wanted to be a part of it.
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i htjela sam biti dijelom nje.
00:30
So, at the ripe age of 21,
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Tako sam u 21. godini
00:32
I graduated from the American
Academy of Dramatic Arts
Academy of Dramatic Arts
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diplomirala na Američkoj akademiji
dramske umjetnosti
dramske umjetnosti
u New York Cityju,
00:35
in New York City,
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bistrih očiju, uzbuđena
i spremna da zauzmem svoje mjesto
i spremna da zauzmem svoje mjesto
00:36
bright-eyed and bushy-tailed,
and ready to take my rightful place
and ready to take my rightful place
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00:39
as the next Meryl Streep.
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kao nova Meryl Streep.
00:41
That's my grandmother, not Meryl Streep.
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To je moja baka, ne Meryl Streep.
00:43
(Laughter)
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(Smijeh)
00:44
Now, it's important for this story
that you understand
that you understand
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Sad, za ovu priču važno je da razumijete
da me odgojila žestoka feministkinja.
00:47
that I was raised by a raging feminist.
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00:49
I mean, just to give you some idea:
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Mislim, samo da vam predočim:
kada sam imala pet ili šest godina
i obožavala "Moje pjesme, moji snovi,"
i obožavala "Moje pjesme, moji snovi,"
00:51
when I was five or six years old
and obsessed with "The Sound of Music,"
and obsessed with "The Sound of Music,"
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trčeći uokolo, pjevajući
"Imam šesnaest, blizu 17,"
"Imam šesnaest, blizu 17,"
00:54
and running around, singing,
"I am 16 going on 17,"
"I am 16 going on 17,"
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00:57
all day every day,
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čitav dan, svaki dan,
00:58
my mother sat me down
for a very serious conversation
for a very serious conversation
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majka me posjela da ozbiljno porazgovaramo
01:01
and she said, "OK, look.
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i rekla, "OK, vidi.
01:03
I'm not going to say
that you can't sing that song,
that you can't sing that song,
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Neću reći da ne možeš pjevati tu pjesmu,
01:06
but if you are going to sing that song,
I do need you to understand
I do need you to understand
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ali ako ćeš je pjevati, moraš shvatiti
01:10
the extremely problematic
gender construct that it reinforces."
gender construct that it reinforces."
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ekstremno problematičnu
ideju spola koja tu proizlazi."
ideju spola koja tu proizlazi."
01:13
(Laughter)
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(Smijeh)
01:15
So that's where I come from.
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Otuda ja dolazim.
01:16
So it just honestly never
even occurred to me
even occurred to me
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Tako da mi, iskreno,
nikad nije palo ni na pamet
nikad nije palo ni na pamet
01:19
that I would be prevented
from doing anything in my life
from doing anything in my life
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da ću u životu biti spriječena u nečem
jer sam žena.
01:21
because I'm a woman.
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01:23
OK. So I graduate.
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OK. Diplomirala sam.
01:24
And I start auditioning
and I get work, slowly.
and I get work, slowly.
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I počela sam ići na audicije
i dobivati poslove, polako.
i dobivati poslove, polako.
01:27
But I just start noticing
that the parts available for women
that the parts available for women
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Ali onda sam primjetila
da su uloge dostupne ženama
da su uloge dostupne ženama
01:30
are terrible.
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užasne.
01:32
But, remember -- I came here
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Sjetite se -- došla sam
01:34
to play smart, willful,
complicated, interesting
complicated, interesting
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glumiti pametne, voljne,
komplicirane, zanimljive,
komplicirane, zanimljive,
01:37
complex, confident
female characters, right?
female characters, right?
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složene, samopouzdane
ženske likove, zar ne?
ženske likove, zar ne?
01:40
Like Meryl.
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Kao Meryl.
01:42
And all of the sudden,
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I odjednom,
hrvam se s 300 drugih
prekrasnih, talentiranih žena
prekrasnih, talentiranih žena
01:43
I am wrestling with 300 other
gorgeous, talented women
gorgeous, talented women
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01:47
to play ...
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da glumim...
01:48
"[Female] No dialogue.
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"[Žena] Bez dijaloga.
01:50
The character only needs
to stand on a balcony,
to stand on a balcony,
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Lik samo treba stajati na balkonu,
01:53
look forlorn, and walk back
inside the house.
inside the house.
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izgledati usamljeno
i vratiti se natrag u kuću.
i vratiti se natrag u kuću.
01:55
Only partial nudity."
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Samo djelomična golotinja."
01:57
(Laughter)
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(Smijeh)
01:58
"[Sarah] Brian's love interest.
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"[Sarah] Privlači Briana.
02:00
Attractive, cute, and flirty,
she is the ideal girl and Brian's prize
she is the ideal girl and Brian's prize
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Privlačna, slatka i koketna,
ona je idealna djevojka i Brianova nagrada
ona je idealna djevojka i Brianova nagrada
02:04
throughout the entire film."
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kroz cijeli film."
02:07
"[Mom] A proper Southern belle
who is making peace with the fact
who is making peace with the fact
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ˇ[Mama] Prava južnjačka dama
koja se pomirila s činjenicom
koja se pomirila s činjenicom
02:11
that her only purpose in life
is to tend to her husband."
is to tend to her husband."
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da je njena jedina svrha u životu
brinuti za supruga."
brinuti za supruga."
02:14
"[Abby] Must be OK
with a tastefully shot gang rape,
with a tastefully shot gang rape,
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"[Abby] Mora biti OK s pristojno
snimljenom scenom grupnog silovanja
snimljenom scenom grupnog silovanja
02:18
along with performing 19th-century dance."
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i plesanjem plesova iz 19. stoljeća."
02:20
(Laughter)
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(Smijeh)
02:23
Those are actual casting notices.
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To su stvarne upute za uloge.
02:26
And so I just mentioned this
to my agent one day,
to my agent one day,
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I tako sam to spomenula
svome agentu jednog dana,
svome agentu jednog dana,
02:28
I say, "I feel like I'm not really
going in for parts
going in for parts
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rekla sam: "Imam osjećaj
da ne idem za ulogama
da ne idem za ulogama
02:31
that I'm actually excited about playing.
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oko kojih sam uzbuđena.
02:34
And he said, "Yeah. I don't really know
what to do with you.
what to do with you.
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A on je rekao: "Da.
Zaista ne znam što ću s tobom.
Zaista ne znam što ću s tobom.
02:37
You're too smart for the parts
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Previše si pametna za uloge
koje se pišu za žene u dvadesetima,
02:39
that are being written
for women in their 20s,
for women in their 20s,
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a nisi dovoljno lijepa da budeš ljepotica
02:41
and you're not quite pretty enough
to be the hot one,
to be the hot one,
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pa mislim da ćeš raditi
kad budeš imala 35."
kad budeš imala 35."
02:43
so I think you'll work when you're 35."
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02:45
(Laughter)
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(Smijeh)
02:47
And I said, "Oh. That's funny.
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Rekla sam, "Oh, to je smiješno.
02:48
I always thought that when you were 35,
you were kind of, like,
you were kind of, like,
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Uvijek sam mislila da kad napuniš 35,
02:51
over the hill as an actress,
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karijera ti je gotova,
02:53
that you were relegated to playing
20-year-olds' mothers."
20-year-olds' mothers."
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počinješ glumiti majke 20-godišnjaka."
02:56
And he said, "Yeah --
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I on je rekao, "Da --
02:57
(Laughter)
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(Smijeh)
03:00
It's just the way it is."
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Jednostavno je tako."
03:02
So, maybe a year or so after this,
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Možda godinu dana nakon toga,
03:05
I'm having lunch
with an actress friend of mine,
with an actress friend of mine,
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bila sam na ručku
s prijateljicom, glumicom
s prijateljicom, glumicom
03:07
and we're talking about
how insane this is.
how insane this is.
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i pričale smo kako je to suludo.
03:09
And we decide, you know what? No problem.
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I odlučile smo. Nema problema.
03:12
We'll just make our own movie.
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Napravit ćemo vlastiti film.
03:13
And I'll write and then I'll write it
about two complex female characters.
about two complex female characters.
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I pisat ću o dva složena ženska lika.
03:17
So we do.
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Pa smo to napravile.
03:18
We set out to make this movie,
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Odlučili smo napraviti taj film
i slučajno smo za produkcijsku ekipu
zaposlile same žene:
zaposlile same žene:
03:20
and sort of accidentally, we end up hiring
an all-female production team:
an all-female production team:
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scenaristicu, redateljicu, producenticu,
03:23
the writer, directors, producers,
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i to je bio film o dvije žene.
03:25
and it's a film about two women.
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03:27
And so pretty soon,
we're sitting in the office
we're sitting in the office
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I uskoro, sjedile smo u uredu
03:29
of a successful male producer,
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uspješnog muškog producenta,
03:30
and he goes, "OK, girls.
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i on kaže, "OK, djevojke,
03:33
So, you do understand that at some point
you are going to have to hire
you are going to have to hire
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shvaćate da ćete morati
u nekom trenutku zaposliti
u nekom trenutku zaposliti
03:36
a male producer onboard, right?
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muškog producenta, zar ne?
03:38
Just so that people
will trust you with their money."
will trust you with their money."
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Kako bi vam ljudi povjerili svoj novac."
03:43
Over and over again, people tell us,
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Ljudi su nam uporno ponavljali,
03:45
"Yeah, but people don't really
want to see films about women,
want to see films about women,
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"Da, ali ljudi ne žele gledati
filmove o ženama
filmove o ženama
03:48
so maybe you should think about
making something else.
making something else.
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pa biste možda mogli snimiti nešto drugo.
03:51
It's just the way it is."
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Jednostavno je tako."
03:54
So we make the movie, anyway.
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Ipak smo napravile film.
03:55
We scrape together 80,000 dollars,
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Skupili smo 80 000 dolara
03:58
and we make it, and it does so well.
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i napravile smo ga, bio je uspješan.
04:00
It gets into tons of festivals
and we win a lot of awards
and we win a lot of awards
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Uvršten je na mnogo festivala
i osvojili smo hrpu nagrada,
i osvojili smo hrpu nagrada,
04:03
and it's big and exciting.
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svečano je i uzbudljivo.
04:06
But these experiences I've had
just keep rubbing at me.
just keep rubbing at me.
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Ali, ova iskustva koja sam imala
jednostavno me muče.
jednostavno me muče.
04:09
And so, I just start talking about them,
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I počela sam pričati o njima,
04:11
first, at Q and A's after
screenings of the film,
screenings of the film,
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prvo na razgovorima
poslije prikazivanja filma,
poslije prikazivanja filma,
04:14
and then I get invited to be on panels
and talk at conferences.
and talk at conferences.
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a onda me pozivaju na panele
i da govorim na konferencijama.
i da govorim na konferencijama.
04:17
And the really amazing thing
is that, to begin with,
is that, to begin with,
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I stvarno uzbudljiva stvar je
kada samo pričam s publikom
04:20
when I'm just talking to audiences
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i drugim ljudima, znate,
koji su novi u filmskoj industriji,
koji su novi u filmskoj industriji,
04:22
and other people, you know,
coming up in the film industry,
coming up in the film industry,
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04:25
the universal reaction is,
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univerzalna reakcija je,
04:27
"Oh my god! This is terrible.
What do we do about this?"
What do we do about this?"
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"O bože! To je strašno.
Što možemo učiniti u vezi s tim?"
Što možemo učiniti u vezi s tim?"
04:30
But the bigger panels I get on,
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Ali, na većim panelima,
04:33
suddenly an Oscar nominee tells me,
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odjednom mi dobitnik Oskara govori,
"Vidi, slažem se sa svime što govoriš.
04:35
"Look, I totally agree
with everything you're saying.
with everything you're saying.
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Samo moraš biti jako pažljiva
gdje to pričaš."
gdje to pričaš."
04:38
You just need to be really careful
about where you say it."
about where you say it."
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Dobitnica Oskara za produkciju mi kaže
04:41
An Oscar-winning producer tells me
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04:43
that she doesn't think it's a good idea
to play the woman card.
to play the woman card.
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da misli kako nije dobra ideja
igrati na žensku kartu.
igrati na žensku kartu.
04:47
It's just the way it is.
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Jednostavno je tako.
04:50
And I think this is how
sexism continues on in 2016, right?
sexism continues on in 2016, right?
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I mislim si, ovako se seksizam
nastavlja u 2016., zar ne?
nastavlja u 2016., zar ne?
04:54
For the most part, it happens casually --
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Većinom, događa se spontano --
04:57
unconsciously, even.
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nesvjesno, čak.
04:58
It happens because people
are just trying to get along
are just trying to get along
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Događa se zato što ljudi
samo pokušavaju funkcionirati
samo pokušavaju funkcionirati
05:01
within an existing system.
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unutar postojećeg sustava.
05:03
It happens, maybe, out of a genuine desire
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Događa se, možda, iz stvarne želje
kako bi naučili mlade žene
da je svijet "jednostavno takav."
da je svijet "jednostavno takav."
05:06
to teach a young woman
the way that the world "just is."
the way that the world "just is."
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05:10
The problem is that unless we do
something about it,
something about it,
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Problem je ako nešto ne učinimo,
05:13
that is the way the world will always be.
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svijet će zauvijek biti takav.
05:16
So why should you care about this?
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Pa zašto bi vam bilo stalo do toga?
05:18
Right?
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Je li tako?
Mislim, suočeni smo
s dosta važnim problemima u svijetu
s dosta važnim problemima u svijetu
05:19
I mean, we're facing some rather
significant problems in the world
significant problems in the world
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trenutno,
koliko je zapravo važno
ako ne mogu dobiti posao,
ako ne mogu dobiti posao,
05:22
just at present,
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05:24
what does it really matter
if I can't get a job,
if I can't get a job,
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ili morate gledati
"Transformere 17", zar ne?
"Transformere 17", zar ne?
05:26
or you're stuck watching
"Transformer 17," right?
"Transformer 17," right?
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(Smijeh)
05:28
(Laughter)
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05:30
Well, let me put it to you this way:
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Pa, dozvolite da to postavim ovako:
05:32
the year "Jaws" came out,
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godine kada su izašle "Ralje",
05:34
Americans suddenly started listing
"sharks" among their top 10 major fears.
"sharks" among their top 10 major fears.
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Amerikanci su počeli iznenada navoditi
"morske pse" u top 10 najvećih strahova.
"morske pse" u top 10 najvećih strahova.
05:40
In 1995, BMW paid the James Bond franchise
three million dollars
three million dollars
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1995. BMW je platio James Bond
franšizi 3 milijuna dolara,
franšizi 3 milijuna dolara,
05:45
to have James Bond switch
from driving an Aston Martin
from driving an Aston Martin
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kako bi James Bond zamijenio Aston Martina
BMW-om Z3.
05:48
to a BMW Z3.
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05:51
That one move caused so many people
to go out and buy that car,
to go out and buy that car,
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Taj jedan potez potaknuo je
toliko ljudi da izađu i kupe taj auto,
toliko ljudi da izađu i kupe taj auto,
05:55
that BMW made 240 million dollars
in pre-sales alone.
in pre-sales alone.
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da je BMW zaradio 240 milijuna dolara
samo u pretprodaji.
samo u pretprodaji.
Godine kada su u kina krenule
"Merida Hrabra" i "Igre gladi",
"Merida Hrabra" i "Igre gladi",
06:01
The year that "Brave"
and "Hunger Games" came out,
and "Hunger Games" came out,
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06:04
female participation in archery
went up 105 percent.
went up 105 percent.
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žensko sudjelovanje u streličarstvu
poraslo je za 105 posto.
poraslo je za 105 posto.
06:07
(Laughter)
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(Smijeh)
06:10
In fact, studies show
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Zapravo, studije pokazuju
06:11
that the movies you watch
don't just affect your hobbies,
don't just affect your hobbies,
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da filmovi koje gledate
ne utječu samo na vaše hobije,
ne utječu samo na vaše hobije,
06:15
they affect your career choices,
your emotions, your sense of identity,
your emotions, your sense of identity,
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oni utječu na vaš izbor karijere,
vaše emocije, osjećaj identiteta,
vaše emocije, osjećaj identiteta,
06:20
your relationships, your mental health --
even your marital status.
even your marital status.
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vaše veze, vaše mentalno zdravlje,
čak i bračni status.
čak i bračni status.
06:25
So now, consider this:
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Uzmite u obzir ovo:
06:28
if you have watched
mostly American movies in your lifetime,
mostly American movies in your lifetime,
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ako ste u životu gledali
većinom američke filmove,
većinom američke filmove,
06:33
95 percent of all the films
you have ever seen
you have ever seen
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95 posto svih filmova koje ste pogledali
06:36
were directed by men.
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režirali su muškarci.
06:39
Somewhere between 80 and 90 percent
of all of the leading characters
of all of the leading characters
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Negdje između 80 i 90 posto glavnih uloga
06:43
that you have ever seen
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koje ste ikada vidjeli,
06:45
were men.
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igrali su muškarci.
06:46
And even if we just talk about
the last five years,
the last five years,
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Čak i ako pričamo
o posljednjih pet godina,
o posljednjih pet godina,
06:49
55 percent of the time
that you have seen a woman in a movie,
that you have seen a woman in a movie,
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55 posto vremena
u kojem vidite ženu u filmu,
u kojem vidite ženu u filmu,
06:53
she was naked or scantily clad.
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ona je gola ili oskudno odjevena.
06:57
That affects you.
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To utječe na vas.
06:59
That affects all of us.
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To utječe na sve nas.
07:02
We actually can't even imagine
how much it affects us,
how much it affects us,
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Zapravo ne možemo zamisliti
koliko to sve utječe na nas,
koliko to sve utječe na nas,
jer ovo je sve što smo ikad imali.
07:05
because this is all we've ever had.
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07:07
Stories -- and movies
are just modern stories --
are just modern stories --
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Priče i filmovi su samo moderne priče,
07:10
are not frivolous.
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nisu nevažne.
07:12
They're actually the mechanism
through which we process
through which we process
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One su, zapravo, mehanizam
kroz koji procesuiramo
kroz koji procesuiramo
07:15
our experience of being alive.
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naše iskustvo života.
07:18
They're the way
that we understand the world
that we understand the world
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One su način na koji razumijemo svijet
07:20
and our place in it.
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i naše mjesto u njemu.
07:21
They're the way we develop empathy
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One su način za razvoj empatije
07:23
for people who have experiences
different than our own.
different than our own.
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za ljude koji imaju iskustva
koja su drugačija od naših.
koja su drugačija od naših.
07:27
And right now, all of that
is being funneled at us
is being funneled at us
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I upravo sada, sve se to
usmjerava prema nama
usmjerava prema nama
07:30
through the prism of this one perspective.
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kroz prizmu ove jedne perspektive.
Nije stvar u tome da je to
loša perspektiva,
loša perspektiva,
07:33
It's not that it's a bad perspective,
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07:34
but don't we deserve to hear them all?
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ali ne zaslužujemo li čuti ih sve?
07:37
How would the world be different
if all of the stories were told?
if all of the stories were told?
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Koliko bi drugačiji bio svijet
da su sve te priče ispričane?
da su sve te priče ispričane?
07:41
So what do we do about this?
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Što učiniti oko toga?
07:43
This may be the first time
a lot of you are hearing about this,
a lot of you are hearing about this,
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Ovo je možda prvi put da čujete za ovo,
07:46
but a lot of us within the film industry
have spent years --
have spent years --
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ali puno nas u filmskoj industriji
provelo je godine --
provelo je godine --
07:50
a lot of people,
a lot longer than I have --
a lot longer than I have --
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puno ljudi, puno duže od mene --
07:52
giving speeches and doing panels
and writing articles
and writing articles
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držeći govore, sudjelujući
na panelima, pišući članke,
na panelima, pišući članke,
07:55
and doing studies,
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radeći istraživanja
07:56
and really just yelling at Hollywood
to do a better job about this.
to do a better job about this.
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i jednostavno vičući na Hollywood
da bolje radi taj posao.
da bolje radi taj posao.
08:00
I mean, we have really yelled at them.
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Mislim, zaista smo vikali na njih.
08:04
And yet, Paramount and Fox
recently released their slates,
recently released their slates,
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A ipak, Paramount i Fox
nedavno su objavili planove,
nedavno su objavili planove,
08:08
and of the 47 films that they will release
between now and 2017,
between now and 2017,
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i od 47 filmova koji će biti
u distribuciji od sada do 2018.,
u distribuciji od sada do 2018.,
08:13
not a single one
will be directed by a woman.
will be directed by a woman.
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niti jedan neće režirati žena.
08:19
So it is beginning to occur to me
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Tako da mi se čini
08:21
that waiting for Hollywood
to grow a conscience
to grow a conscience
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da čekanje da Hollywood
razvije svijest o tome,
razvije svijest o tome,
08:24
may not actually be a winning strategy.
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možda i nije najbolja
pobjednička strategija.
pobjednička strategija.
08:27
In fact, it seems to me
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Zapravo, čini mi se
08:28
that whenever there is a small,
ruling class of people
ruling class of people
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da kada god postoji
mala skupina vladajućih
mala skupina vladajućih
08:31
who have all of the money
and power and resources,
and power and resources,
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koji imaju sav novac, moć i resurse,
08:34
they're not actually that excited
about giving it up.
about giving it up.
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oni nisu tako uzbuđeni da se toga odreknu.
08:37
And so you don't get change by asking them
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Tako da promjenu ne postižete pitajući ih
08:40
or even yelling at them.
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ili vičući na njih.
08:42
You have to make that change happen
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Morate promjenu napraviti
08:45
through a revolution.
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kroz revoluciju.
08:47
Now, please don't worry --
I promise you, here, now, today,
I promise you, here, now, today,
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Sad, ne brinite --
obećajem vam, sada, ovdje, danas,
obećajem vam, sada, ovdje, danas,
08:52
our body count will be very low.
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broj žrtava će biti nizak.
08:54
(Laughter)
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(Smijeh)
08:56
So, now before I get to my four-point
plan for the revolution --
plan for the revolution --
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Prije nego dođem do svog plana
za revoluciju u četiri točke --
za revoluciju u četiri točke --
da, imam plan u četiri točke --
09:00
yes, I have a four-point plan --
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imam dvije dobre i važne vijesti za vas.
09:01
I have two pieces of very good
and important news for you.
and important news for you.
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09:04
Good news number one:
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Dobra vijest broj jedan:
09:06
there are female filmmakers.
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postoje ženske filmašice.
09:08
(Cheers and applause)
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(Povici i pljesak)
09:09
Yes! I know!
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Da! Znam!
09:11
(Applause)
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(Pljesak)
09:12
We exist!
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Postojimo!
09:14
We actually graduate from film schools
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Zaista smo završile filmske škole
09:16
at the same rate that men
do -- 50 percent.
do -- 50 percent.
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u istom omjeru kao i muškarci - 50 posto.
09:18
So here we have our 50 women.
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Ovdje imamo 50 žena.
09:21
The problem is that as soon as you get
to the micro-budget film,
to the micro-budget film,
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Problem je taj da čim dođemo
do mikro budžetnih filmova,
do mikro budžetnih filmova,
09:24
so even the very smallest films,
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čak i do najmanjih filmova,
09:26
we're already only directing 18 percent.
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već u režiranju padamo na samo 18 posto.
09:29
Then you get to slightly bigger films,
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Onda dođete do malo većih filmova,
09:31
indies in the $1-5 million budget range,
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u rasponu od 1-5 milijuna dolara
09:34
and we go down to 12 percent.
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i padamo na 12 posto.
09:36
So by the time you get
to the studio system,
to the studio system,
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Tako da dok dođete do studija,
09:38
we're only directing
five percent of movies.
five percent of movies.
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režiramo samo pet posto filmova.
09:41
Now, I know some of you out there
will look at this
will look at this
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Sad, znam da će neki od vas pogledati ovo
09:45
and secretly think to yourselves,
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i potajno misliti,
09:46
"Well, maybe women
just aren't as good at directing movies."
just aren't as good at directing movies."
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"Pa možda žene nisu toliko dobre
u režiranju filmova."
u režiranju filmova."
09:50
And that's not a totally insane question.
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I to nije suludo pitanje.
Volimo misliti da je filmska industrija
stvar sposobnosti, zar ne?
stvar sposobnosti, zar ne?
09:52
I mean, we like to believe
the film industry is a meritocracy, right?
the film industry is a meritocracy, right?
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09:56
(Laughs)
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(Smije se)
09:57
(Laughter)
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(Smijeh)
09:59
But look at this trajectory.
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Ali, pogledajte ovu putanju.
10:01
Either you have to accept
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Ili morate prihvatiti
10:02
that women are actually
five percent as talented as men,
five percent as talented as men,
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da žene imaju pet posto talenta muškaraca,
10:06
which I don't,
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što nemam,
10:08
or you have to accept
that there are serious systemic issues
that there are serious systemic issues
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ili morate prihvatiti da postoje
ozbiljne sustavne prepreke
ozbiljne sustavne prepreke
10:11
preventing us from getting
from here to there.
from here to there.
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koje nas sprečavaju da tamo stignemo.
10:14
But the good news is, we exist,
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No, dobre vijesti su da postojimo
10:16
and there is a vast amount
of untapped potential over here.
of untapped potential over here.
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i postoji hrpa neiskorištenog potencijala.
10:20
Good news number two,
and this is really good news:
and this is really good news:
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Dobra vijest broj dva,
i to je stvarno dobra vijest:
i to je stvarno dobra vijest:
10:25
films by and about women make more money.
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filmovi koje su snimile žene
o ženama zarađuju više.
o ženama zarađuju više.
10:29
Yes! Yes! It's true!
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Da! Da! To je istina!
10:32
(Cheers and applause)
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(Povici i pljesak)
Istina je.
10:33
It's true.
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10:35
The Washington Post
recently released a study
recently released a study
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Washington Post je objavio studiju,
pokazujući da filmovi koji ističu žene
zarađuju 23 centa više po dolaru
zarađuju 23 centa više po dolaru
10:37
showing that films that feature women
make 23 cents more on every dollar
make 23 cents more on every dollar
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10:42
than films that don't.
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od filmova koji to nemaju.
10:44
Furthermore, my colleagues and I
commissioned a study
commissioned a study
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Nadalje, moji kolege i ja
zatražili smo studiju
zatražili smo studiju
10:47
comparing 1,700 films
made over the last five years
made over the last five years
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uspoređujući 1700 filmova
snimljenih u zadnjih pet godina
snimljenih u zadnjih pet godina
10:50
and, looking at the average
returns on investment --
returns on investment --
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i gledajući prosjek povrata investicija --
10:52
so, how much money does that movie make --
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2023
odnosno koliko film zaradi --
u usporedbi imaju li muškarac ili žena
neku od ovih uloga:
neku od ovih uloga:
10:54
comparing if a man or a woman
filled each of the following roles:
filled each of the following roles:
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10:58
director, producer,
screenwriter and lead actor.
screenwriter and lead actor.
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redatelj, producent,
scenarist i glavni glumac.
scenarist i glavni glumac.
11:01
And in every single category,
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I u svakoj kategoriji,
11:04
the return on investment is higher
if it's a woman.
if it's a woman.
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povrat investicije bio je veći
ako je to bila žena.
ako je to bila žena.
11:08
Fact: women buy 51 percent
of all movie tickets.
of all movie tickets.
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Činjenica: žene kupuju 51 posto
svih kino ulaznica.
svih kino ulaznica.
11:13
Films by and about women make more money.
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Filmovi koje snimaju žene
i o ženama zarađuju više.
i o ženama zarađuju više.
11:15
And of course, at least
some portion of the male population
some portion of the male population
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I naravno, barem dio muške populacije
11:18
does also like women --
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1215
voli žene --
11:20
(Laughter)
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(Smijeh)
11:23
so "women films" are not just for women.
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tako da "ženski filmovi"
nisu samo za žene.
nisu samo za žene.
11:26
And yet, Hollywood only targets
18 percent of all of their films
18 percent of all of their films
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A ipak, Hollywood cilja samo 18 posto
svih svojih filmova
svih svojih filmova
kao "ženske filmove."
11:30
as "women films."
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11:32
So what you're left with
is a giant underserved audience
is a giant underserved audience
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Ono što vam ostane
je ogromna izostavljena publika
je ogromna izostavljena publika
11:36
and untapped profit potential.
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i neiskorišteni potencijal za profit.
11:40
So we exist, and we have stories to tell.
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Dakle, mi postojimo
i imamo priča za ispričati.
i imamo priča za ispričati.
11:43
We have so many stories to tell.
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Imamo tako puno priča za ispričati.
11:46
And despite everything we've heard:
you want to see them.
you want to see them.
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I unatoč svemu što smo čuli:
vi ih želite vidjeti.
vi ih želite vidjeti.
11:51
The problem is, we've got this thing --
let's call it "Hollywood" --
let's call it "Hollywood" --
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Problem je što imamo tu stvar --
nazovimo je "Hollywood" --
nazovimo je "Hollywood" --
11:55
(Laughter)
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(Smijeh)
ne, ne, samo se šalim.
11:57
no, no, I'm just kidding;
264
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Upoznala sam jako drage ljude
u Hollywoodu --
u Hollywoodu --
11:58
I've met some very nice
people in Hollywood --
people in Hollywood --
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12:01
Hollywood, preventing us
from getting to you.
from getting to you.
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Hoollywod, koji nas sprječava
da dođemo do vas.
da dođemo do vas.
12:04
So here is my four-point plan
for the revolution,
for the revolution,
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Znači, evo mog plana
za revoluciju u četiri točke,
za revoluciju u četiri točke,
12:06
and everybody -- man or woman,
in this room or anywhere in the world --
in this room or anywhere in the world --
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i svi -- muškarci ili žene,
ovdje sada ili bilo gdje na svijetu --
ovdje sada ili bilo gdje na svijetu --
12:09
is going to get to help.
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1209
moći će pomoći.
12:11
And this revolution is not just for women.
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I ova revolucija nije samo za žene.
12:13
Anyone who has been disenfranchised,
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Bilo tko tko je bio obespravljen,
12:15
anyone whose story has not been told,
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bilo tko čija priča nije ispričana,
isti principi su primjenjivi
12:18
the same principles apply,
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12:20
and I really hope we can do
the revolution together.
the revolution together.
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i zaista se nadam da možemo
zajedno provesti revoluciju.
zajedno provesti revoluciju.
12:24
My four-point plan.
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Moj plan u četiri točke.
12:26
Number one: watch movies.
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Broj jedan: gledajte filmove.
12:28
Isn't this a good revolution?
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Nije li ovo dobra revolucija?
12:30
(Laughter)
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(Smijeh)
Prvo, želim pričati s bilo kim
tko gleda filmove.
tko gleda filmove.
12:31
OK, first I want to talk to anyone
who watches movies.
who watches movies.
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Tko od vas gleda filmove?
12:34
Who watches movies in here?
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12:35
Great!
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1151
Odlično!
Hoćete li gledati jedan film mjesečno
koji je snimila žena?
koji je snimila žena?
12:37
Will you pledge to watch one film
by a female filmmaker per month?
by a female filmmaker per month?
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12:41
That's it, just start there. Great!
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To je to. Počnite ovdje. Odlično!
Ako vam treba pomoć u pronalaženju,
12:43
If you need help finding them,
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12:44
you can go to the website, moviesbyher.com
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možete ići na stranicu moviesbyher.com.
12:48
It's an easily searchable database
of films by women.
of films by women.
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To je baza filmova koje su napravile žene.
12:52
And as you start watching all movies,
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I kad počnete gledati te filmove,
želim da obratite pažnju na ženske likove.
12:55
I just want you to pay attention
to the female characters.
to the female characters.
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Koliko ih je?
12:58
How many of them are there?
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12:59
What are they wearing?
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Što nose?
13:00
Or not?
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Ili ne?
13:02
Do they get to do cool things,
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Rade li zanimljive stvari,
13:03
or are they just there
to emotionally support the men?
to emotionally support the men?
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ili su ondje da bi dale podršku
muškim likovima?
muškim likovima?
13:07
I'm telling you, once you see this,
you're not going to be able to unsee it.
you're not going to be able to unsee it.
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Kažem vam, jednom kad vidite ovo,
nećete moći to ne vidjeti.
nećete moći to ne vidjeti.
13:10
And as you start noticing this,
it's going to shift your viewing habits.
it's going to shift your viewing habits.
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I kako to budete primjećivali,
vaše navike gledanja će se mijenjati.
vaše navike gledanja će se mijenjati.
13:14
And this already sizable market
is going to continue to grow.
is going to continue to grow.
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I ovo je već veliko tržište
koje nastavlja rasti.
koje nastavlja rasti.
13:18
Step two: make movies.
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Korak dva: snimajte filmove.
13:21
So now I'm talking to all
the female filmmakers out there:
the female filmmakers out there:
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Sad pričam svim filmašicama:
13:24
we need you to be very brave.
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od vas tražimo da budete jako hrabre.
13:27
It will be harder for you to make movies.
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Bit će vam teže raditi filmove.
13:30
In fact, there will be an entire industry
constantly telling you
constantly telling you
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Zapravo, bit će čitava industrija
koja će vam pričati
koja će vam pričati
13:34
that your stories don't matter.
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da vaše priče nisu važne.
13:36
And we need you to make them, anyway.
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No, nama je ipak potrebno da ih radite.
13:38
That 18 percent in the micro-budget
range -- that is on us to fix.
range -- that is on us to fix.
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Onih 18 posto udjela u mikrobudžetnim
filmovima -- to moramo popraviti mi.
filmovima -- to moramo popraviti mi.
13:43
Don't wait for permission.
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Ne čekajte dozvolu.
13:45
Don't wait for somebody to pick you,
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Ne čekajte da vas odaberu,
jer 95 posto kaže da se to neće dogoditi.
13:47
because 95 percent says
they are not going to.
they are not going to.
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13:50
Crowd fund.
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Prikupljajte sredstva.
13:51
Write letters to eccentric relatives.
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Pišite pisma ekscentričnim rođacima.
13:53
I know how hard it is,
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Znam kako je to teško,
13:54
but you have to make your movies --
now, today, features, not shorts.
now, today, features, not shorts.
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ali morate stvarati vaše filmove --
sada, danas, dugometražne.
sada, danas, dugometražne.
13:59
There is an audience for them,
and they want and need to see them.
and they want and need to see them.
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Postoji publika za njih
i oni ih žele i trebaju vidjeti.
i oni ih žele i trebaju vidjeti.
14:04
Three: invest in each other.
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Tri: investirajte jedni u druge.+
14:07
Fellow female filmmakers, I feel like
we need to stop wasting so much energy
we need to stop wasting so much energy
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Filmašice, imam osjećaj da moramo
prestati trošiti toliko energije
prestati trošiti toliko energije
na sustav koji nas ne želi.
14:11
on a system that does not want us.
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14:13
We need to find our audience
and invest in cultivating them.
and invest in cultivating them.
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Moramo pronaći našu publiku
i brinuti se za nju.
i brinuti se za nju.
14:17
If we can figure out
how to make our movies
how to make our movies
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Ako možemo smisliti
kako snimiti naše filmove
kako snimiti naše filmove
14:19
and deliver them
to the audiences that want them,
to the audiences that want them,
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i prikazati ih publici koja ih želi,
14:22
that's it.
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to je to.
To je cijela igra.
14:23
That's the whole game.
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14:24
And whatever they're doing in the middle
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I što god radimo između
prestat će biti toliko važno.
14:26
is going to cease to be
quite so important.
quite so important.
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14:29
Audiences, invest in us.
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Publiko, uloži u nas.
14:32
Help us make the movies
that you want to see.
that you want to see.
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Pomozi nam da radimo filmove
koje želite vidjeti.
koje želite vidjeti.
14:35
If you can give a female filmmaker
25 dollars in a crowdfunding campaign,
25 dollars in a crowdfunding campaign,
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Ako možete dati filmašici
25 dolara u crowdfunding kampanji,
25 dolara u crowdfunding kampanji,
14:39
great, do that.
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odlično, učinite to.
14:40
If you can invest more seriously
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Ako možete ozbiljnije investirati
14:42
and help us over that critical
million-dollar hurdle,
million-dollar hurdle,
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da pređemo onu kritičnu prepreku
od milijun dolara,
od milijun dolara,
14:44
do that.
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učinite to.
14:45
But invest in seeing
the other half of the story.
the other half of the story.
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Ali investirajte kako biste vidjeli
drugu polovicu priče.
drugu polovicu priče.
14:50
Four: disrupt through business.
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Četiri: mijenjajte kroz posao.
14:53
So now I'm talking
to all of the businesspeople
to all of the businesspeople
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Sad se obraćam svim poslovnim ljudima
i poduzetnicima.
14:55
and entrepreneurs.
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14:57
This does not happen
very often in the world,
very often in the world,
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Ovo se ne događa često u svijetu,
14:59
but right here we have a golden situation
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ali ovdje imamo zlatnu situaciju,
15:02
in which you can enact
significant social change
significant social change
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gdje možete provesti
značajnu društvenu promjenu
značajnu društvenu promjenu
15:05
while also making money.
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dok istovremeno i zarađujete.
15:08
Hollywood is a system ripe for disruption.
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Hollywood je sustav spreman za promjene.
15:11
The old models of financing
and distribution are crumbling --
and distribution are crumbling --
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Stari modeli financiranja
i distribucije propadaju --
i distribucije propadaju --
15:14
please come in and disrupt it.
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molim vas, dođite i promijenite ih.
15:16
I'll give you an example.
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Dat ću vam primjer.
15:18
Right now, with some incredible women,
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Upravo sada, s grupom fantastičnih žena,
15:20
I am launching the "The 51 Fund."
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pokrećem "The 51 Fund."
15:22
It's a venture capital fund
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To je investicijski fond
koji će financirati filmove napisane,
režirane i producirane od strane žena
režirane i producirane od strane žena
15:24
that will finance films written, directed
and produced by women
and produced by women
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15:27
in that critical $1-5 million range.
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u tom kritičnom rasponu
od 1-5 milijuna dolara.
od 1-5 milijuna dolara.
15:31
We will give a significant number
of female filmmakers
of female filmmakers
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Dat ćemo šansu značajnom broju filmašica
15:33
the chance to make their movies
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da naprave svoje filmove
i isporučit ćemo ih publici koja ih želi.
15:35
and we will deliver them
to the audiences who want them.
to the audiences who want them.
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15:38
Good for equality, good for business.
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Dobro za jednakost, dobro za posao.
15:41
But that's only one example, we need more.
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Ali to je samo jedan primjer,
trebamo ih više.
trebamo ih više.
15:43
There is room for so many more.
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Postoji puno mjesta za napredak.
15:46
So I say to you:
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Stoga vam kažem:
15:47
Hollywood is leaving money on the table.
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Hollywood ostavlja novac na stolu.
15:50
Come pick it up.
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Uzmite ga.
15:52
(Applause)
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(Pljesak)
15:56
Now, all of this may seem like a lot,
but it is actually so doable.
but it is actually so doable.
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Sad, sve ovo se čini kao mnogo,
ali je zapravo izvedivo.
ali je zapravo izvedivo.
16:00
Entrenched systems don't change
because you ask the people in charge,
because you ask the people in charge,
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Ukorijenjeni sustavi se ne mijenjaju
jer pitate ljude na vlasti,
jer pitate ljude na vlasti,
16:04
they change because all of the people
who don't have what they want
who don't have what they want
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mijenjaju se jer svi ljudi
koji nemaju ono što žele
koji nemaju ono što žele
ustanu i naprave tu promjenu.
16:07
rise up and make that change happen.
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16:10
And don't you want to?
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I ne želite li to?
16:12
I want to see what the other
51 percent of the population has to say.
51 percent of the population has to say.
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Želim vidjeti što drugih 51 posto
populacije ima za reći.
populacije ima za reći.
16:17
I want to watch movies
that teach me about people
that teach me about people
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Želim gledati filmove
koji me uče o ljudima
koji me uče o ljudima
16:19
who are different than I am.
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koji su drugačiji od mene.
16:21
I want to see women's bodies on film
that aren't perfect.
that aren't perfect.
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I želim vidjeti žene na filmu
čija tijela nisu savršena.
čija tijela nisu savršena.
16:26
I want to give our little boys the chance
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Želim dati našim dječacima priliku
16:28
to empathize with female characters
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da suosjećaju sa ženskim likovima
16:30
so that they can become more whole men.
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tako da mogu postati cjeloviti muškarci.
16:33
And I definitely want
to give a little girl
to give a little girl
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I zaista želim djevojčici,
16:35
who may not have a real-life role model
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koja možda nema uzor u životu,
16:37
the chance to watch movies
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dati priliku da gleda filmove
16:38
and see women doing everything
she dreams of achieving.
she dreams of achieving.
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i vidi žene koje rade sve ono
o čemu ona sanja.
o čemu ona sanja.
16:42
This is not about
making one industry better.
making one industry better.
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Ovdje se ne radi o poboljšavanju
jedne industrije.
jedne industrije.
16:45
This is about making a better world.
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Ovdje se radi o stvaranju boljeg svijeta.
16:48
Will you help?
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Hoćete li pomoći?
16:50
The time for waiting is over.
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Vrijeme čekanja je prošlo.
16:52
The time for the revolution is now.
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Vrijeme revolucije je sad.
16:54
(Cheers and applause)
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(Povici i pljesak)
ABOUT THE SPEAKER
Naomi McDougall Jones - Actress, writer, producer, activistNaomi McDougall Jones is a vocal advocate and activist for bringing gender parity to film, both on and off screen.
Why you should listen
Naomi McDougall Jones is an award-winning actress, writer, producer and women-in film activist based in New York City.
McDougall Jones wrote, produced and starred in the 2014 indie feature film, Imagine I'm Beautiful, which took home 12 awards on the film festival circuit, including four Best Pictures and, for McDougall Jones, three Best Actress Awards and The Don Award for Best Independently Produced Screenplay of 2014. Imagine I’m Beautiful is a "haunting and empathetic" psychological drama that dissects the fine line between self-invention and destruction. The film received a 10-city theatrical and digital release and is now available on iTunes, Amazon, and GooglePlay.
McDougall Jones's second feature film, Bite Me, is currently in post-production, with an expected 2018 premiere. Bite Me is a subversive romantic comedy about the real-life subculture of people who believe that they're vampires and the IRS agent who audits them. In addition to writing the screenplay, McDougall Jones also stars in the film. She is also currently at work on her third feature screenplay, an as-yet-untitled magical realism film that explores themes of identity, legacy and gender through a modern-day seven-month pregnant woman's unexpected interaction with the brilliant, eccentric and deceased inventor John Hays Hammond, Jr.
McDougall Jones is a vocal advocate and activist for bringing gender parity to film, both on and off screen. She has teamed up with the former CFO of the City of Chicago, Lois Scott, to found The 51 Fund, a VC investment fund will finance films written, directed and produced by women. McDougall Jones is also the Founder of The Women in Film Revolution, the first and only centralized mechanism for leaders of US-based organizations working to bring parity to film to communicate, collaborate, and become a unified movement for change.
McDougall Jones is at work on a book, "The Wrong Kind of Woman: Dismantling the Gods of Hollywood," which will be published by Beacon Press in Fall 2019.
She lives in Brooklyn, NY with her husband, Stephen. She grew up in Aspen, Colorado and attended Cornel University before graduating from The American Academy of Dramatic Arts.
(Photo: Alexandra Turshen)
Naomi McDougall Jones | Speaker | TED.com