TEDActive 2011
Jessi Arrington: Wearing nothing new
Džesi Arington (Jessi Arrington): Nenošenje nove odeće
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Dizajnerka Džesi Arington nije spakovala ništa za TED sem 7 pari gaćica, kupujući ostatak svoje odeće u jeftinim prodavnicama u Los Anđelesu. To je meditacija o svesnoj potrošnji - umotana u dugine boje i kreativnost.
Double-click the English transcript below to play the video.
00:15
I'm Jessi, and this is my suitcase.
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Ja sam Džesi, a ovo je moj kofer.
00:18
But before I show you what I've got inside,
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Ali pre nego što vam pokažem
šta imam unutra,
šta imam unutra,
00:21
I'm going to make a very public confession,
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javno ću priznati,
00:24
and that is,
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to da
00:26
I'm outfit-obsessed.
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nisam opterećena odećom.
00:28
I love finding, wearing,
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Volim da tražim, nosim
00:30
and more recently,
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i u poslednje vreme,
00:32
photographing and blogging
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da fotografišem i blogujem
00:34
a different, colorful, crazy outfit
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različite lude kombinacije pune boja
00:36
for every single occasion.
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za svaku priliku.
00:39
But I don't buy anything new.
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Ali ne kupujem nove stvari.
00:41
I get all my clothes secondhand
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Sva moja odeća je već nošena
00:43
from flea markets and thrift stores.
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i nalazim je na pijacama
i u jeftinim prodavnicama.
i u jeftinim prodavnicama.
00:46
Aww, thank you.
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Ooo, hvala vam.
00:49
Secondhand shopping
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Kupovina u prodavnicama polovne robe
00:51
allows me to reduce the impact
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dozvoljava mi da smanjim uticaj
00:53
my wardrobe has on the environment
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svoje odeće na životnu sredinu
00:55
and on my wallet.
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i na moj novčanik.
00:57
I get to meet all kinds of great people;
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Imam priliku da sretnem
različite sjajne ljude;
različite sjajne ljude;
00:59
my dollars usually go to a good cause;
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moj novac obično ide
u dobrotvorne svrhe;
u dobrotvorne svrhe;
01:02
I look pretty unique;
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izgledam jedinstveno;
01:04
and it makes shopping like my own personal treasure hunt.
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i moja kupovina je poput
lične potrage za blagom.
lične potrage za blagom.
01:07
I mean, what am I going to find today?
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Mislim, šta ću danas pronaći?
01:09
Is it going to be my size?
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Hoće li biti moje veličine?
01:11
Will I like the color?
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Hoće mi se boja dopasti?
01:13
Will it be under $20?
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Hoće biti ispod 1400 din?
01:16
If all the answers are yes,
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Ako su svi odgovori da,
01:18
I feel as though I've won.
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osećam se kao da sam pobedila.
01:20
I want to get back to my suitcase
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Hajde da se vratimo na moj kofer
01:23
and tell you what I packed
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i da vam kažem šta sam spakovala
01:25
for this exciting week here at TED.
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za ovu uzbudljivu nedelju
ovde na TEDu.
ovde na TEDu.
01:27
I mean, what does somebody with all these outfits bring with her?
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Mislim, šta neko sa svom tom odećom
nosi sa sobom na put?
nosi sa sobom na put?
01:31
So I'm going to show you exactly what I brought.
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Pokazaću vam šta sam tačno ponela.
01:34
I brought seven pairs of underpants
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Ponela sam sedam pari donjeg veša
01:37
and that's it.
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i to je to.
01:40
Exactly one week's worth of undies
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Donji veš za tačno nedelju dana
01:43
is all I put in my suitcase.
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je sve što stavljam u svoj kofer.
01:45
I was betting that I'd be able to find
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Znala sam da ću sigurno moći da nađem
01:48
everything else I could possible want to wear
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sve ostalo što bih poželela da nosim
01:50
once I got here to Palm Springs.
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kada stignem ovde u Palm Springs.
01:53
And since you don't know me
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I pošto me ne znate
01:55
as the woman walking around TED in her underwear --
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kao ženu koja šeta
po TED konferenciji u svom vešu -
po TED konferenciji u svom vešu -
01:57
(Laughter)
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(Smeh)
01:59
that means I found a few things.
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to znači da sam našla nekoliko stvari.
02:01
And I'd really love to show you my week's worth of outfits right now.
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I stvarno bih sada volela da vam pokažem
količinu odeće za jednu nedelju.
količinu odeće za jednu nedelju.
02:04
Does that sound good?
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To zvuči dobro?
02:06
(Applause)
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(Aplauz)
02:08
So as I do this,
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I dok to radim,
02:10
I'm also going to tell you a few of the life lessons
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takođe ću vam reći nekoliko životnih lekcija
02:13
that, believe it or not, I have picked up
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koje sam, verovali ili ne, pokupila
02:15
in these adventures wearing nothing new.
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u ovim avanturama ne noseći ništa novo.
02:18
So let's start with Sunday.
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Hajde da počnemo sa nedeljom.
02:20
I call this "Shiny Tiger."
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Ovo zovem sjajni tigar.
02:22
You do not have to spend a lot of money to look great.
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Ne morate da potrošite puno novca
da biste izgledali dobro.
da biste izgledali dobro.
02:26
You can almost always look phenomenal for under $50.
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Skoro uvek možete izgledati sjajno
za manje od 3500 din.
za manje od 3500 din.
02:29
This whole outfit, including the jacket,
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Čitavu ovu kombinaciju, uključujući jaknu,
02:31
cost me $55,
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platila sam 4000 din,
02:33
and it was the most expensive thing
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i to je bila najskuplja stvar
02:35
that I wore the entire week.
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koju sam nosila čitave nedelje.
02:37
Monday: Color is powerful.
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Ponedeljak: boja je moćna.
02:40
It is almost physiologically impossible
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Skoro je psihološki nemoguće
02:43
to be in a bad mood when you're wearing bright red pants.
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da budete u lošem raspoloženju
kada nosite svetlo crvene pantalone.
kada nosite svetlo crvene pantalone.
02:46
(Laughter)
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(Smeh)
02:48
If you are happy,
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Ako ste srećni,
02:51
you are going to attract other happy people to you.
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privući ćete druge srećne ljude.
02:54
Tuesday:
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Utorak:
02:56
Fitting in is way overrated.
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uklapanje je precenjeno.
02:59
I've spent a whole lot of my life
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Provela sam ceo život
03:01
trying to be myself
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pokušavajući da budem svoja,
03:03
and at the same time fit in.
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a da se u isto vreme uklopim.
03:05
Just be who you are.
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Samo budite ono što jeste.
03:07
If you are surrounding yourself with the right people,
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Ako se okružite pravim osobama,
03:10
they will not only get it,
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ne samo da će razumeti,
03:12
they will appreciate it.
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već će to i ceniti.
03:14
Wednesday:
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Sreda:
03:16
Embrace your inner child.
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prihvatite dete u sebi.
03:18
Sometimes people tell me
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Ljudi mi povremeno kažu
03:20
that I look like I'm playing dress-up,
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da izgledam kao da se igram sa odećom,
03:22
or that I remind them of their seven-year-old.
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ili da ih podsećam na njihovo dete
od sedam godina.
od sedam godina.
03:26
I like to smile
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Volim da se nasmejem
03:28
and say, "Thank you."
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i kažem: "Hvala."
03:30
Thursday:
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Četvrtak:
03:32
Confidence is key.
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povrenje je ključ.
03:34
If you think you look good in something,
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Ako mislite da izgledate dobro u nečemu,
03:36
you almost certainly do.
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skoro sigurno i izgledate.
03:38
And if you don't think you look good in something,
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A ako mislite da ne izgledate dobro u nečemu,
03:40
you're also probably right.
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verovatno ste u pravu.
03:42
I grew up with a mom who taught me this day-in and day-out.
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Odrasla sam sa mamom
koja me je tome svakodnevno učila.
koja me je tome svakodnevno učila.
03:46
But it wasn't until I turned 30
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Ali dok nisam napunila 30 godina
03:48
that I really got what this meant.
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nisam razumela šta to znači.
03:50
And I'm going to break it down for you for just a second.
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I objasniću vam to vrlo kratko.
03:53
If you believe you're a beautiful person
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Ako verujete da ste lepa osoba
03:56
inside and out,
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iznutra i spolja,
03:59
there is no look that you can't pull off.
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ne postoji izgled koji ne možete poneti.
04:02
So there is no excuse for any of us here in this audience.
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Dakle, nema izgovora
za bilo koga od nas ovde u publici.
za bilo koga od nas ovde u publici.
04:04
We should be able to rock anything we want to rock.
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Trebalo bi da smo u stanju
da ponesemo sve što želimo.
da ponesemo sve što želimo.
04:07
Thank you.
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Hvala vam.
04:09
(Applause)
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(Aplauz)
04:12
Friday: A universal truth -- five words for you:
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Petak: univerzalna istina - pet reči za vas:
04:15
Gold sequins go with everything.
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zlatni štras ide uz sve.
04:20
And finally, Saturday:
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I konačno, subota:
04:23
Developing your own unique personal style
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razvijanje vašeg jedinstvenog ličnog stila
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is a really great way to tell the world something about you
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je stvarno odličan način
da kažete svetu nešto o sebi,
da kažete svetu nešto o sebi,
04:28
without having to say a word.
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bez ijedne reči.
04:30
It's been proven to me time and time again
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To mi je dokazano više puta ove nedelje
04:32
as people have walked up to me this week
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dok su mi ljudi prilazili,
04:34
simply because of what I'm wearing,
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samo zbog odeće koju nosim.
04:36
and we've had great conversations.
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I imali smo sjajne razgovore.
04:38
So obviously this is not all going to fit
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Očigledno, ovo neće stati
04:40
back in my tiny suitcase.
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u moj mali kofer.
04:42
So before I go home to Brooklyn,
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Pa pre nego što se vratim kući u Bruklin,
04:44
I'm going to donate everything back.
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svu odeću ću donirati.
04:46
Because the lesson I'm trying to learn myself this week
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Jer lekcija koju pokušavam da naučim ove nedelje je,
04:49
is that it's okay to let go.
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da je u redu pustiti stvari.
04:52
I don't need to get emotionally attached to these things
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Nema potrebe emocionalnio se vezivati za ove stvari,
04:54
because around the corner,
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jer odmah iza ćoška,
04:56
there is always going to be
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uvek će postojati
04:58
another crazy, colorful,
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još jedna luda, šarena,
05:00
shiny outfit
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sjajna kombinacija
05:02
just waiting for me,
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koja me čeka,
05:04
if I put a little love in my heart and look.
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ako pustim malo ljubavi u svoje srce i izgled.
05:06
Thank you very much.
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Mnogo vam hvala.
05:08
(Applause)
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(Aplauz)
05:11
Thank you.
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Hvala vam.
05:13
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Jessi Arrington - DesignerJessi Arrington is a color-loving designer based in Brooklyn.
Why you should listen
Jessi Arrington is a founder and owner of WORKSHOP, a designer firm in Brooklyn. Her favorite color is rainbow and her default answer is YES. She’s taught Design Fundamentals at Touro College and given guest lectures at NYU; she's a board member of AIGA/NY. Before co-founding WORKSHOP, she carried out branding for Brooklyn Brewery, Tomato Records and Lion Brand Yarn under the direction of Milton Glaser. She makes a hobby of wearing nothing new (except undies).
She blogs at LuckySoAndSo.com about design, consumption and color.
Jessi Arrington | Speaker | TED.com