TED2007
Robin Chase: The idea behind Zipcar (and what comes next)
Robin Čejs (Robin Chase) o kompaniji Zipkar i svojoj sledećoj velikoj ideji
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Robin Čejs osnovala je Zipkar, najveću svetsku kompaniju za zajedničko korišćenje automobila. To je bila jedna od njenih manjih ideja. Ona ovde ide mnogo dalje, razmišljajući o šemama naplate korišćenja puteva koje će prodrmati naše vozačke navike i meš mreži ogromnoj kao Međudržavni sistem puteva.
Robin Chase - Transport networker
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors. Full bio
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors. Full bio
Double-click the English transcript below to play the video.
00:12
I'm going to talk about two stories today.
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Danas ću vam ispričati dve priče.
00:15
One is how we need to use market-based pricing to affect demand
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Jedna govori o tome kako treba da koristimo cene bazirane na tržištu da utičemo na potražnju
00:22
and use wireless technologies to dramatically reduce our emissions
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i koristimo bežične tehnologije da značajno smanjimo emisije
00:26
in the transportation sector.
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u saobraćajnom sektoru.
00:29
And the other is that there is an incredible opportunity
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Druga priča je da postoji neverovatna mogućnost da
00:31
if we choose the right wireless technologies;
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ako odaberemo prave bežične tehnologije;
00:34
how we can generate a new engine for economic growth
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možemo da napravimo novi motor za ekonomski rast
00:37
and dramatically reduce C02 in the other sectors.
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i značajno smanjimo CO2 u ostalim sektorima.
00:40
I'm really scared.
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Zaista sam uplašena.
00:42
We need to reduce C02 emissions in ten to fifteen years by 80 percent
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Moramo da smanjimo emisije CO2 za 80% u narednih 10 do 15 godina
00:46
in order to avert catastrophic effects.
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da bismo sprečili katastrofalne efekte.
00:49
And I am astounded that I'm standing here to tell you that.
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Ja sam zapanjena da stojim ovde i govorim vam to.
00:52
What are catastrophic effects? A three degree centigrade climate change rise
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Koji su to katastrofalni efekti? Povišenje temperature od tri stepeni Celzijusa
00:57
that will result in 50 percent species extinction.
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koje će rezultirati u istrebljenju 50% vrsta.
01:02
It's not a movie. This is real life.
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To nije film. To je stvarni život.
01:05
And I'm really worried, because when people talk about cars
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Ja sam stvarno zabrinuta, jer kada ljudi govore o automobilima
01:08
-- which I know something about --
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– o čemu znam ponešto –
01:11
the press and politicians and people in this room are all thinking,
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štampa i političari i ljudi u ovoj prostoriji svi misle
01:15
"Let's use fuel-efficient cars."
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„Hajde da koristimo automobile sa efikasnom potrošnjom goriva.”
01:18
If we started today, 10 years from now, at the end of this window of opportunity,
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Ako bismo počeli danas, za 10 godina, po isteku ove prilike,
01:26
those fuel-efficient cars will reduce our fossil fuel needs by four percent.
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ti automobili sa efikasnom potrošnjom goriva će smanjiti našu potrebu za fosilnim gorivima za 4 procenta.
01:32
That is not enough.
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To nije dovoljno.
01:34
But now I'll talk about some more pleasant things.
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Ali sada ću govoriti o malo prijatnijim stvarima.
01:35
Here are some ways that we can make some dramatic changes.
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Evo nekoliko načina kako možemo da napravimo značajne promene.
01:38
So, Zipcar is a company that I founded seven years ago,
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Dakle, Zipkar je kompanija koju sam osnovala pre sedam godina,
01:42
but it's an example of something called car sharing.
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ali to je primer nečega što se zove zajednička upotreba automobila.
01:45
What Zipcar does is we park cars throughout dense urban areas
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Mi u Zipkaru parkiramo automobile u gustim gradskim područjima
01:48
for members to reserve, by the hour and by the day, instead of using their own car.
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da bi članovi mogli da ih rezervišu na sat ili dan, umesto da koriste sopstvene automobile.
01:53
How does it feel to be a person using a Zipcar?
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Šta znači biti osoba koja koristi Zipkar?
01:56
It means that I pay only for what I need.
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To znači da plaćam samo za ono što mi je potrebno.
01:59
All those hours when a car is sitting idle, I'm not paying for it.
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Sve sate za vreme kojih automobil miruje, to ne plaćam.
02:03
It means that I can choose a car exactly for that particular trip.
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To znači da mogu da biram automobil namenski za određeno putovanje.
02:07
So, here's a woman that reserved MiniMia, and she had her day.
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Dakle, ovde je žena koja je rezervisala MiniMiu, i ona ga je koristila tog dana.
02:11
I can take a BMW when I'm seeing clients.
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Mogu da uzmem BMW kada se nalazim sa klijentima.
02:14
I can drive my Toyota Element when I'm going to go on that surfing trip.
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Mogu da vozim moju Tojotu Element kada idem na putovanje zbog surfovanja.
02:22
And the other remarkable thing is it's, I think, the highest status of car ownership.
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Još jedna izvanredna stvar je najviši status posedovanja automobila.
02:28
Not only do I have a fleet of cars available to me in seven cities around the world
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Ne samo da posedujem vozni park automobila meni dostupnih u sedam gradova širom sveta
02:32
that I can have at my beck and call,
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uvek spremnih kad god poželim,
02:34
but heaven forbid I would ever maintain
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ali ne daj Bože da ću ja ikada održavati
02:37
or deal with the repair or have anything to do with it.
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ili se baviti popravkama ili imati bilo kakve veze sa tim.
02:40
It's like the car that you always wanted that your mom said that you couldn't have.
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To je kao automobil koji ste oduvek želeli za koji vam je mama rekla da ne možete da ga imate.
02:45
I get all the good stuff and none of the bad.
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Ja dobijam sve dobre stvari bez ijedne loše.
02:48
So, what is the social result of this?
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Dakle, koji je društveni rezultat ovoga?
02:51
The social result is that today's Zipcar has 100,000 members
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Društveni rezultat je da danas Zipkar ima 100 hiljada članova
02:55
driving 3,000 cars parked in 3,000 parking spaces.
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koji koriste 3000 automobila parkiranih na 3000 parking mesta.
02:59
Instead of driving 12,000 miles a year, which is what the average city dweller does,
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Umesto da vozite 20 hiljada kilometara godišnje, koliko prosečni stanovnik pređe,
03:02
they drive 500 miles a year. Are they happy?
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oni voze 800 kilometara godišnje. Da li su srećni?
03:06
The company has been doubling in size ever since I founded it, or greater.
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Kompanija se dvostruko uvećala od kada sam je osnovala, čak i više.
03:10
People adore the company. And it's better,
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Ljudi obožavaju kompaniju. I to je bolje,
03:15
you know? They like it.
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zar ne? Njima se to sviđa.
03:17
So, how is it that people went from the 12,000 miles a year to 500 miles?
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Dakle, kako su ljudi došli sa 20 hiljada kilometara godišnje na 800 kilometara?
03:21
It's because they said, "It's eight to 10 dollars an hour and 65 dollars a day.
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To je zato što kažu: „To je 8–10 dolara po satu i 66 dolara dnevno.
03:26
If I'm going to go buy some ice cream,
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Ako bih išao da kupim sladoled,
03:29
do I really want to spend eight dollars to go buy the ice cream? Or maybe I'll do without.
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da li stvarno želim da potrošim 8 dolara da idem da kupim sladoled? Ili ću možda bez toga.
03:32
Maybe I would have bought the ice cream when I did some other errand."
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Možda ću kupiti sladoled kada idem nešto drugo da radim.”
03:35
So, people really respond very quickly to it, to prices.
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Dakle, ljudi stvarno veoma brzo reaguju na to, na cene.
03:38
And the last point I want to make is Zipcar would never be possible without technology.
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Poslednja stavka koju želim da pomenem je da Zipkar nikada ne bi bio moguć bez tehnologije.
03:43
It required that it was completely trivial: that it takes 30 seconds
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Bilo je neophodno da bude potpuno jednostavan: da bude potrebno 30 sekundi
03:47
to reserve a car, go get it, drive it.
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za rezervisanje automobila, otići do njega, voziti ga.
03:51
And for me, as a service provider,
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Ja, kao ponuđač usluga,
03:53
I would never be able to provide you a car for an hour
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nikada ne bih mogla da vam obezbedim automobil za jedan sat
03:55
if the transaction cost was anything.
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da je postojao trošak transakcije.
03:57
So, without these wireless technologies, this, as a concept, could never happen.
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Dakle, bez ovih bežičnih tehnologija, ovo, kao koncept, nikada ne bi zaživelo.
04:02
So, here's another example. This company is GoLoco --
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Dakle, evo još jednog primera. To je kompanija GoLoco –
04:05
I'm launching it in about three weeks --
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pokrećem je za oko tri nedelje –
04:07
and I hope to do for ridesharing what I did for car sharing.
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i nadam se da ću za zajedničku vožnju uraditi ono što sam uradila za zajedničko korišćenje automobila.
04:11
This will apply to people across all of America.
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Ovo će se odnositi na ljude širom Amerike.
04:14
Today, 75 percent of the trips are single-occupancy vehicles,
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Danas, 75% putovanja se obavlja sa jednom osobom u vozilu,
04:17
yet 12 percent of trips to work are currently carpool.
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dok je 12% je putovanja na posao trenutno zajednička vožnja automobilom.
04:22
And I think that we can apply social networks and online payment systems
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Mislim da možemo da primenimo društvene mreže i onlajn sisteme za plaćanje
04:27
to completely change how people feel about ridesharing
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da potpuno promenimo stav ljudi o zajedničkoj vožnji
04:29
and make that trip much more efficient.
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i učinimo to putovanje mnogo efikasnijim.
04:32
And so when I think about the future,
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Kada mislim o budućnosti,
04:35
people will be thinking that sharing the ride with someone
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ljudi će misliti da je zajednička vožnja sa nekim
04:38
is this incredibly great social event out of their day.
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veliki društveni događaj u njihovom danu.
04:41
You know, how did you get to TED? You went with other TEDsters.
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Znate, kako ste došli na TED? Došli ste sa ostalim TEDovcima.
04:44
How fabulous. Why would you ever want to go by yourself in your own car?
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Sjajno. Zašto bi ikada želeli da se sami vozite u sopstvenom automobilu?
04:47
How did you go food shopping? You went with your neighbor, what a great social time.
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Kako ste išli u kupovinu hrane? Išli ste sa komšijom, kako dobro društveno vreme.
04:50
You know it's going to really transform how we feel about travel,
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Znate, to će stvarno promeniti naš stav prema putovanju,
04:55
and it will also, I think, enhance our freedom of mobility.
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i takođe će, mislim, povećati našu slobodu mobilnosti.
04:59
Where can I go today and who can I do it with?
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Gde mogu danas da idem i sa kim mogu da idem?
05:01
Those are the types of things that you will look at and feel.
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To su vrste stvari o kojima ćete razmišljati i raditi.
05:04
And the social benefits:
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A društvene koristi:
05:06
the rate of single-occupancy vehicles is, I told you, 75 percent;
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stepen vozila sa jednom osobom je, rekla sam, 75%;
05:09
I think we can get that down to 50 percent.
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mislim da to možemo da snizimo na 50%.
05:12
The demand for parking, of course, is down, congestion and the CO2 emissions.
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Zahtev za parkiranjem se, naravno, smanjuje, kao i zagušenja puteva i emisije CO2.
05:15
One last piece about this, of course, is that it's enabled by wireless technologies.
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Poslednja stvar oko ovoga, naravno, je da je omogućen primenom bežičnih tehnologija.
05:20
And it's the cost of driving that's making people want to be able to do this.
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Cena vožnje je to što tera ljude da žele da rade ovo.
05:23
The average American spends 19 percent of their income on their car,
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Prosečan Amerikanac troši 19% svog prihoda na automobil,
05:27
and there's a pressure for them to reduce that cost, yet they have no outlet today.
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i postoji pritisak na njih da smanje troškove, ali danas još uvek nemaju rešenje.
05:34
So, the last example of this is congestion pricing, very famously done in London.
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Poslednji primer ovoga je naplata korišćenja zagušenih deonica, veoma uspešno primenjena u Londonu.
05:39
It's when you charge a premium for people to drive on congested roads.
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To je kada se naplaćuje ljudima koji voze na zagušenim putevima.
05:42
In London, the day they turned the congestion pricing on,
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U Londonu, na dan kada su uveli naplatu korišćenja zagušenih deonica,
05:44
there was a 25 percent decrease in congestion overnight,
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preko noći je zabeleženo smanjenje od 25% zagušenja,
05:49
and that's persisted for the four years in which they've been doing congestion pricing.
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i to se nastavilo tokom sledeće 4 godine od kada koriste naplatu korišćenja zagušenih deonica.
05:52
And again, do people like the outcome?
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Ponovo, da li se ljudima sviđa rezultat?
05:56
Ken Livingstone was reelected.
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Ken Livingston je ponovo izabran.
05:59
So again, we can see that price plays an enormous role in people's willingness
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Ponovo, može se videti da naplata igra značajnu ulogu u želji ljudi
06:05
to reduce their driving behavior.
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da smanje svoje navike za vožnjom.
06:08
We've tripled the miles that we drive since 1970 and doubled them since 1982.
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Pređeni kilometri su se upetostručili od 1970. i utrostručili od 1982. godine.
06:12
There's a huge slack in that system;
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Postoji veliki nemar u tom sistemu;
06:14
with the right pricing we can undo that.
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sa odgovarajućom naplatom možemo to da ispravimo.
06:18
Congestion pricing is being discussed in every major city around the world
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Naplata korišćenja zagušenih deonica se razmatra u svim velikim gradovima širom sveta,
06:21
and is, again, wirelessly enabled.
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i ponovo, omogućena je primenom bežičnih tehnologija.
06:23
You weren't going to put tollbooths around the city of London
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Nećete staviti naplatne stanice širom Londona
06:25
and open and shut those gates.
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i da otvarate i zatvarate te prolaze.
06:27
And what congestion pricing is is that it's a technology trial and a psychological trial
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A ono šta je naplata korišćenja zagušenih deonica je da je to tehnološki i psihološki probni period
06:32
for something called road pricing.
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za nešto što se zove naplata korišćenja puteva.
06:35
And road pricing is where we're all going to have to go,
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Naplata korišćenja puteva je nešto što ćemo svi morati da primenimo,
06:37
because today we pay for our maintenance
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zbog toga što danas plaćamo za održavanje
06:39
and wear and tear on our cars with gas taxes.
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i uništavamo naše automobile preko poreza na gorivo.
06:42
And as we get our cars more fuel-efficient,
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Kako naši automobili postaju efikasniji u pogledu potrošnje goriva,
06:47
that's going to be reducing the amount of revenue that you get off of those gas taxes,
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to će smanjiti nivo prihoda koji se dobija od tih poreza na gorivo,
06:51
so we need to charge people by the mile that they drive.
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i zbog toga se ljudima mora vršiti naplata po pređenom kilometru.
06:55
Whatever happens with congestion pricing and those technologies
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Šta god da se desi sa naplatom korišćenja zagušenih deonica i tim tehnologijama
06:57
will be happening with road pricing.
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će se desiti i sa naplatom korišćenja puteva.
07:00
Why do we travel too much?
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Zašto previše putujemo?
07:02
Car travel is underpriced and therefore we over-consumed.
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Putovanje automobilom je isuviše jeftino i stoga ga previše koristimo.
07:05
We need to put this better market feedback.
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Mora da se napravi bolja povratna informacija sa tržišta.
07:07
And if we have it, you'll decide how many miles to drive,
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Ako to imamo, vi ćete odlučiti koliko kilometara ćete preći,
07:09
what mode of travel, where to live and work.
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koji način prevoza, gde ćete živeti i raditi.
07:11
And wireless technologies make this real-time loop possible.
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Bežične tehnologije omogućavaju ovaj ciklus u realnom vremenu.
07:15
So, I want to move now to the second part of my story,
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Dakle, želim sada da pređem na drugi deo moje priče,
07:17
which is: when are we going to start doing
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a to je: kada ćemo krenuti sa naplatom
07:22
this congestion pricing? Road pricing is coming.
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korišćenja zagušenih deonica? Naplata korišćenja puteva se približava.
07:26
When are we going to do it? Are we going to wait
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Kada ćemo krenuti sa tim? Da li ćemo čekati
07:27
10 to 15 years for this to happen
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10 do 15 godina da bi se ovo ostvarilo
07:29
or are we going to finally have this political will to make it happen in the next two years?
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ili ćemo konačno imati političku želju da to sprovedemo u naredne dve godine?
07:32
Because I'm going to say, that is going to be the tool that's going to turn our usage overnight.
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Zbog toga ću da kažem da će ovo biti alat koji će da preokrene naše korišćenje preko noći.
07:36
And what kind of wireless technology are we going to use?
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Koju vrstu bežične tehnologije ćemo koristiti?
07:40
This is my big vision.
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Ovo je moja velika vizija.
07:43
There is a tool that can help us bridge the digital divide,
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Postoji alat koji nam može pomoći da premostimo digitalnu podelu,
07:46
respond to emergencies, get traffic moving,
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odgovorimo na hitne situacije, pokrenemo saobraćaj,
07:50
provide a new engine for economic growth
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obezbedimo novi motor za ekonomski rast
07:53
and dramatically reduce CO2 emissions in every sector.
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i značajno smanjimo emisije CO2 u svakom sektoru.
07:59
And this is a moment from "The Graduate." Do you remember this moment?
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Ovo je trenutak iz „Diplomca”. Da li se sećate ovog momenta?
08:03
You guys are going to be the handsome young guy
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Vi momci ćete biti zgodni mladi momak
08:06
and I'm going to be the wise businessman.
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a ja ću biti mudri biznismen.
08:09
"I want to say one word to you, just one word."
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„Želim da vam kažem samo jednu reč, samo jednu reč.”
08:11
"Yes, sir?" "Are you listening?" "Yes I am."
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„Da gospodine?” „Da li slušate?” „Da.”
08:17
"Ad-hoc peer-to-peer self-configuring wireless networks."
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„Bežične mreže koje se same konfigurišu specijalno za međusobnu komunikaciju.”
08:21
(Laughter)
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(Smeh)
08:25
These are also called mesh networks.
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Takođe se zovu i meš mreže.
08:27
And in a mesh, every device contributes to and expands the network,
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U meš mrežama, svaki uređaj doprinosi i širi mrežu,
08:31
and I think you might have heard a little bit about it before.
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a mislim da ste možda čuli nešto o ovome ranije.
08:33
I'm going to give you some examples.
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Navešću vam nekoliko primera.
08:35
You'll be hearing later today from Alan Kay.
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Kasnije danas ćete čuti od Alana Keja.
08:37
These laptops, when a child opens them up,
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Ovi laptopovi, kada ih dete otvori,
08:40
they communicate with every single child in the classroom,
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oni komuniciraju sa svakim detetom u učionici,
08:43
within that school, within that village.
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unutar škole, unutar sela.
08:46
And what is the cost of that communication system?
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Koliki su troškovi tog komunikacionog sistema?
08:48
Zero dollars a month.
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Nula dolara mesečno.
08:51
Here's another example: in New Orleans,
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Evo još jednog primera: u Nju Orleansu, video kamere
08:53
video cameras were mesh-enabled
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su bile omogućene korišćenjem meš mreža
08:55
so that they could monitor crime in the downtown French Quarter.
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kako bi mogli da prate kriminal u Francuskoj četvrti u centru grada.
08:58
When the hurricane happened,
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Kada se dogodio uragan,
09:00
the only communication system standing was the mesh network.
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jedini komunikacioni sistem koji je radio bila je meš mreža.
09:03
Volunteers flew in, added a whole bunch of devices,
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Volonteri su uleteli unutra, dodali su mnoštvo uređaja,
09:06
and for the next 12 months,
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i narednih 12 meseci,
09:08
mesh networks were the only wireless that was happening in New Orleans.
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meš mreže bile su jedine bežične mreže koje su postojale u Nju Orleansu.
09:13
Another example is in Portsmouth, U.K.
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Još jedan primer je iz Portsmuta u Ujedinjenom Kraljevstvu.
09:15
They mesh-enabled 300 buses and they speak to these smart terminals.
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Oni su 300 autobusa povezali na meš mrežu i oni govore sa ovim pametnim terminalima.
09:19
You can look at the terminal
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Možete da pogledate u terminal
09:21
and be able to see precisely where your bus is on the street
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i da vidite tačno gde vam se nalazi autobus na ulici
09:25
and when it's coming, and you can buy your tickets in real time.
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i kada dolazi, možete da kupite kartu u realnom vremenu.
09:29
Again, all mesh-enabled. Monthly communication cost: zero.
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Još jednom, zahvaljujući meš mrežama. Mesečni troškovi komunikacije: nula.
09:35
So, the beauty of mesh networks:
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Dakle, lepota meš mreža:
09:38
you can have these very low-cost devices.
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možete da imate ove veoma jeftine uređaje.
09:40
Zero ongoing communication costs. Highly scalable;
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Nulti troškovi rada komunikacionog sistema. Veoma proširivi;
09:43
you can just keep adding them, and as in Katrina,
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možete jednostavno da ih dodajete, i kao u slučaju Katrine,
09:45
you can keep subtracting them -- as long as there's some, we can still communicate.
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možete da ih oduzimate – dokle god postoje nekoliko, još uvek možete da komunicirate.
09:49
They're resilient; their redundancy is built into this fabulous decentralized design.
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Oni su otporni; njihove zalihe ugrađene su u ovaj čuveni decentralizovani dizajn.
09:53
What are the incredible weaknesses?
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Šta su velike slabosti?
09:55
There isn't anybody in Washington lobbying to make it happen --
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Nema nikog u Vašingtonu koji lobira da se ovo napravi –
09:59
or in those municipalities, to build out their cities with these wireless networks --
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ili u tim opštinama, da izgrade svoj grad pomoću ovih bežičnih mreža –
10:02
because there's zero ongoing communications cost.
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jer su troškovi komunikacije jednaki nuli.
10:05
So, the examples that I gave you are these islands of mesh networks,
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Dakle, primeri koje sam vam navela su ova ostrva meš mreža,
10:09
and networks are interesting only as they are big.
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a mreže su interesantne samo kada su velike.
10:13
How do we create a big network?
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Kako se kreira velika mreža?
10:18
Are you guys ready again -- "The Graduate"?
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li ste momci ponovo spremni – „Diplomac”?
10:21
This time you will still play the handsome young thing, but I'll be the sexy woman.
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Ovog puta ćete još uvek igrati ulogu zgodnog momka, ali ću ja biti seksi žena.
10:25
These are the next two lines in the movie.
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Ovo su sledeće dve rečenice u filmu.
10:27
"Where did you do it?" "In his car."
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„Gde si to uradila?” „U njegovom automobilu.”
10:32
So you know, when you stick this idea ... (Laughter)
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Tako da znate, kada pogurate ovu ideju... (Smeh)
10:37
where would we expect me, Robin Chase, to be thinking
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gde biste očekivali da ja, Robin Čejs, mislim
10:41
is imagine if we put a mesh-network device
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je zamislite da stavimo uređaj povezan na meš mrežu
10:43
in every single car across America.
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u svaki automobil širom Amerike.
10:46
We could have a coast-to-coast, free wireless communication system.
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Mogli bismo da imamo besplatni, bežični, komunikacioni sistem od obale do obale.
10:52
I guess I just want you to think about that.
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Pretpostavljam da želim da samo razmislite o tome.
10:56
And why is this going to happen? Because we're going to do congestion pricing,
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Zašto će se ovo dogoditi? Zato što ćemo uvesti naplatu korišćenja zagušenih deonica,
11:00
we are going to do road tolls,
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uvešćemo naplatu korišćenja puteva,
11:02
gas taxes are going to become road pricing.
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porezi na gorivo će postati način naplate korišćenja puteva.
11:05
These things are going to happen.
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Ove stvari će se desiti.
11:07
What's the wireless technology we're going to use?
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Koju bežičnu tehnologiju ćemo koristiti?
11:09
Maybe we should use a good one. When are we going to do it?
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Možda treba da koristimo neku dobru. Kada ćemo to uraditi?
11:13
Maybe we shouldn't wait for the 10 or 15 years for this to happen.
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Možda ne bi trebalo da čekamo 10 ili 15 godina da se ovo ostvari.
11:16
We should pull it forward.
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Trebalo bi da to ubrzamo.
11:19
So, I'd like us to launch the wireless Internet interstate wireless mesh system,
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Dakle, želela bih da pokrenemo bežični, meš sistem međudržavnog Interneta,
11:25
and require that this network be accessible to everyone, with open standards.
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i zahtevamo da ova mreža bude svima dostupna, sa otvorenim standardima.
11:30
Right now in the transportation sector, we're creating these wireless devices --
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Trenutno u saobraćajnom sektoru, kreiramo ove bežične uređaje –
11:34
I guess you guys might have Fast Pass here or Easy Lane --
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pretpostavljam da vi momci imate Brzi prolaz ovde ili Laku traku –
11:37
that are single-purpose devices in these closed networks.
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uređaje koji imaju samo jednu namenu u ovim zatvorenim mrežama.
11:41
What is the point?
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Šta je svrha toga?
11:42
We're transferring just a few little data bits
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Mi prenosimo samo nekoliko bitova podataka
11:44
when we're doing road controlling, road pricing.
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kada upravljamo putevima, vršimo naplatu korišćenja puteva.
11:46
We have this incredible excess capacity.
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Imamo neverovatan višak kapaciteta.
11:48
So, we can provide the lowest-cost means of going wireless coast-to-coast,
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Dakle, možemo da obezbedimo najjeftinija sredstva bežične mreže od obale do obale,
11:52
we can have resilient nationwide communication systems,
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možemo da imamo otporne nacionalne komunikacione sisteme,
11:55
we have a new tool for creating efficiencies in all sectors.
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imamo novi alat za stvaranje efikasnosti u svim sektorima.
11:58
Imagine what happens when the cost of getting information
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Zamislite šta će se desiti kada su troškovi dobijanja informacija
12:00
from anywhere to anywhere is close to zero.
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od bilo kog mesta do bilo kog mesta bliski nuli.
12:03
What you can do with that tool: we can create an economic engine.
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Šta može da se uradi sa tim alatom: možemo da stvorimo ekonomski motor.
12:07
Information should be free, and access to information should be free,
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Informacije treba da budu besplatne, i pristup informacijama treba da bude besplatan,
12:10
and we should be charging people for carbon.
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a ljudima treba da naplaćujemo za ugljenik.
12:14
I think this is a more powerful tool than the Interstate Highway Act,
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Mislim da je ovo moćniji alat od Međudržavnog zakona o putevima,
12:17
and I think this is as important and world changing
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i mislim da je ovo jednako važno i presudno
12:19
to our economy as electrification.
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za našu ekonomiju kao elektrifikacija.
12:21
And if I had my druthers,
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Da ja mogu da biram,
12:23
we would have an open-source version in addition to open standards.
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imali bismo verziju sa otvorenim kodom uz otvorene standarde.
12:27
And this open-source version means that
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Verzija sa otvorenim kodom znači da
12:32
it could be -- if we did a brilliant job of it --
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– ako uradimo briljantan posao –
12:34
it could be used around the world very quickly.
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moglo bi se koristiti širom sveta veoma brzo.
12:39
So, going back to one of my earlier thoughts.
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Dakle, da se vratim na jednu od mojih ranijih misli.
12:43
Imagine if every one of these buses in Lagos was part of the mesh network.
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Zamislite da je svaki od ovih autobusa u Lagosu deo meš mreže.
12:47
When I went this morning to Larry Brilliant's TEDTalk prize
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Kada sam jutros išla na Leri Brilijant TEDTalk nagradu
12:52
-- his fabulous networks --
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– njegove fascinantne mreže –
12:54
imagine if there was an open-source
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zamislite da je tamo bio potpuno povezan
12:56
mesh communications device that can be put into those networks,
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komunikacioni uređaj sa otvorenim kodom koji se može staviti u ove mreže,
12:59
to make all that happen.
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da omogući sve to.
13:01
And we can be doing it if we could just get over the fact that
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Mi možemo to da radimo samo ako pređemo preko činjenice
13:05
this little slice of things is going to be for free.
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da će ovaj mali deo toga biti besplatan.
13:07
We could make billions of dollars on top of it,
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Možemo zaraditi milijarde dolara od toga,
13:10
but this one particular slice of communications needs to be open source.
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ali ovo posebno parče komunikacija mora da bude sa otvorenim kodom.
13:15
So, let's take control of this nightmare:
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Dakle, hajde da počnemo da upravljamo ovom noćnom morom:
13:18
implement a gas tax immediately;
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odmah uvedemo porez na gorivo;
13:21
transition across the nation to road-tolling with this wireless mesh;
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pređemo na nacionalnom nivou na naplatu korišćenja puteva sa bežičnom meš mrežom;
13:26
require that the mesh be open to all, with open standards;
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zahtevamo da meš mreža bude otvorena za svakoga, sa otvorenim standardima; i, naravno,
13:30
and, of course, use mesh networks.
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koristimo meš mreže.
13:31
Thank you. (Applause)
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Hvala. (Aplauz)
ABOUT THE SPEAKER
Robin Chase - Transport networkerWith Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors.
Why you should listen
If she weren't a proven entrepreneur, you might imagine Robin Chase as a transportation geek, a dedicated civil servant, endlessly refining computer models of freeway traffic. If she weren't such a green-conscious problem-solver, you might take her for a startup whiz. Case in point: In 2000, Chase focused her MIT business training on a car-sharing scheme imported from Europe and co-founded Zipcar, now the largest car-sharing business in the world. Using a wireless key, location awareness and Internet billing, members pick up Zipcars at myriad locations anytime they want one.
Now Chase has launched Buzzcar, a car-sharing service in France with a twist: instead of a fleet of green Zipcars, the service lets users share their own cars and make money off their unused capacity. Call it peer-to-peer auto rental.
Read this insightful interview with Chase about starting a business and raising kids (including a supermodel).
Robin Chase | Speaker | TED.com