TED2017
OK Go: How to find a wonderful idea
OK Go: 奇思妙想来自哪里？
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Readability: 3.1
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零重力下起舞、极慢镜头下表演，甚至是在仓库内搭建一整套戈德堡机械——OK Go乐队歌曲MV中的这些奇特创意到底来自何处？在《一切都会过去》和《这一瞬》两首歌曲的现场表演之间，乐队领唱兼导演达米安·克拉斯向我们介绍了乐队发现创意的过程，并且向我们展示了如何寻找奇思妙想。
OK Go - Band
A wildly creative band of music- and video-makers, OK Go is building a media empire on the back of endless, boundless ingenuity. Full bio
A wildly creative band of music- and video-makers, OK Go is building a media empire on the back of endless, boundless ingenuity. Full bio
Double-click the English transcript below to play the video.
00:21
(Dominoes fall)
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（多米诺倒下）
00:27
(Toy car)
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（玩具车开动）
（桌球滚动）
00:29
(Ball rolls)
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00:34
(Music: "This Too Shall Pass")
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（音乐：《一切都会过去》）
00:40
(Singing)
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（演唱）
00:51
You know you can't keep
letting it get you down,
letting it get you down,
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你知道不能让琐事使你心情低落
00:54
and you can't keep dragging
that dead weight around.
that dead weight around.
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也不能让不必要的烦恼跟随着你
01:03
If there ain't all that much to lug around
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如果没有太多的阻碍
从你呱呱坠地起
就疯狂地奔跑吧
就疯狂地奔跑吧
01:06
better run like hell
when you hit the ground
when you hit the ground
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01:14
When the morning comes
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当早晨来临的时候
01:20
When the morning comes
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当早晨来临的时候
01:26
You can't stop these kids from dancing,
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你不能阻止孩子们舞蹈
而又何必这么做呢？
01:29
but why would you want to,
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特别是当你也有孩子的时候
01:31
especially when you're
already getting yours?
already getting yours?
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01:34
(Xylophone)
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（木琴）
如果你的心情不愉快
你的身体不摇摆
你的身体不摇摆
01:38
(Singing) 'Cause if your mind
don't move and your knees don't bend,
don't move and your knees don't bend,
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就不要再埋怨孩子们了
01:42
well don't go blaming the kids again.
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01:45
(Xylophone)
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（木琴）
01:49
(Singing) When the morning comes
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当早晨来临的时候
01:55
When the morning comes
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当早晨来临的时候
02:01
When the morning comes
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当早晨来临的时候
02:07
When the morning comes
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当早晨来临的时候
02:10
When the morning comes
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当早晨来临的时候
02:13
When the morning comes
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当早晨来临的时候
02:18
(Xylophone)
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（木琴）
02:24
(Singing) Let it go,
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随它去吧
02:28
this too shall pass
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一切都会过去的
02:36
Let it go,
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随它去吧
02:40
this too shall pass
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一切都会过去的
02:47
You know you can't keep
letting it get you down,
letting it get you down,
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你知道不能让琐事使你心情低落
02:51
you can't keep letting it get you down --
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不能让琐事使你心情低落
02:54
this too shall pass
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一切都会过去的
03:00
If there ain't
all that much to lug around,
all that much to lug around,
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如果没有太多阻碍
你知道不能让琐事使你心情低落
03:03
you can't keep letting it get you down --
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03:06
this too shall pass
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一切都会过去的
03:10
When the morning comes --
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当早晨来临的时候
你知道不能让琐事使你心情低落
03:12
you can't keep letting it get you down,
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不，你不能这样
03:15
no you can't keep letting it
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03:16
When the morning comes --
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当早晨来临的时候
03:18
you can't keep letting it get you down,
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你不能让琐事使你心情低落
不，你不能这样
03:21
no you can't keep letting it
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03:22
When the morning comes --
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当早晨来临的时候
03:24
you can't keep letting it get you down,
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你不能让琐事使你心情低落
不，你不能这样
03:27
no you can't keep letting it
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03:29
When the morning comes --
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当早晨来临的时候
03:30
you can't keep letting it get you down,
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你不能让琐事使你心情低落
不，你不能这样
03:33
no you can't keep letting it
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03:35
When the morning comes
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当早晨来临的时候
03:42
(Paint guns fire)
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（漆弹枪发射）
（掌声）
03:44
(Applause)
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03:52
Damian Kulash:
Thank you, thanks very much.
Thank you, thanks very much.
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达米安·克拉斯:
谢谢，非常感谢！
谢谢，非常感谢！
03:54
We are OK Go,
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我们是 OK Go 组合，
我们的乐队组于1998年。
03:56
and we've been together
as a band since 1998.
as a band since 1998.
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但是在过去十年里，
04:00
But in the last decade,
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我们因为精心制作的
音乐视频（MV）而被大家知晓，
音乐视频（MV）而被大家知晓，
04:01
we've become known as much
for the elaborate music videos,
for the elaborate music videos,
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就像刚才这个，
04:04
like the one we just saw,
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还有视频里伴奏的这些曲子。
04:06
as for the songs they accompany.
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我们一会儿还会再演奏一首，
04:08
So we will play along with another
one of those in a few minutes,
one of those in a few minutes,
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但是现在，
04:11
but in the meantime,
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我们希望回答一个被经常问到的问题，
04:13
we want to address this question
that we get asked all the time
that we get asked all the time
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但说实在的，我们一直
也没有找到太好的答案，
也没有找到太好的答案，
04:16
but we've really never come up
with an adequate answer for it,
with an adequate answer for it,
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04:19
and that is, how do we
think of those ideas?
think of those ideas?
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这个问题就是：
我们是怎么想出这些点子的。
我们是怎么想出这些点子的。
04:23
The videos are not all
Rube Goldberg machines, by the way.
Rube Goldberg machines, by the way.
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另外提一下，我们的 MV里也
不全是这种戈德堡机械。
不全是这种戈德堡机械。
去年我们做了一个
在零重力场景下的舞蹈MV，
在零重力场景下的舞蹈MV，
04:26
Last year we did a dance in zero gravity,
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还有一次我们建了一条障碍赛道，
04:28
and once we set up an obstacle course
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04:32
out of thousands of musical
instruments in the desert,
instruments in the desert,
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把成千种乐器放在沙漠中，
用一辆特技驾驶的车来演奏他们。
04:34
and then played them
by stunt driving a car through them.
by stunt driving a car through them.
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（笑声）
04:37
(Laughter)
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在其中一个 MV 中，
04:38
For one of the videos,
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我们编排了上百个带着雨伞的人，
04:39
we choreographed
hundreds of people with umbrellas
hundreds of people with umbrellas
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在东京郊区某个闲置的停车场跳舞，
04:42
in an abandoned parking lot outside Tokyo,
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然后用一台无人机从800米的高空拍摄。
04:44
and then filmed them from a drone
a half a mile in the air.
a half a mile in the air.
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人们对我们这些创意特别好奇，
04:48
So it's all of these ideas
that people are curious about,
that people are curious about,
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但我们却很难解释
我们是怎么想到这些点子的，
我们是怎么想到这些点子的，
04:52
and the reason we've had so much trouble
describing how we think of these ideas
describing how we think of these ideas
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因为我们并不觉得我们“想”到了它们。
04:56
is that it doesn't really feel
like we think of them at all.
like we think of them at all.
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05:00
It feels like we find them.
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更像是我们“找”到了它们。
05:03
And by way of explanation --
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如果要解释的话——
05:05
well, I have a compulsive habit.
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我有一点强迫症，
05:09
I play parallax and perspective games
with my eyes pretty much all the time,
with my eyes pretty much all the time,
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我的眼睛几乎总是在
玩视差和透视的游戏，
玩视差和透视的游戏，
从我青少年时期就开始了。
05:14
and it's something I've been doing
since I was a teenager.
since I was a teenager.
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养成这个习惯很可能是因为
05:16
And I think the big contributing
factor may have been
factor may have been
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我高中的寝室这样乱七八糟。
05:19
that this is how I decorated
my high school bedroom.
my high school bedroom.
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（笑声）
05:22
(Laughter)
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05:23
And being a teenager,
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作为一名青少年，
在房间里无非是跟人煲电话粥，
05:25
what I did in there, of course,
was just talk on the phone
was just talk on the phone
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而且煲很长很长时间。
05:27
for staggering amounts of time.
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05:31
So I was in this visual maelstrom
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我会陷到这个视觉漩涡中，
通常是坐在一个地方
05:33
just pretty much
usually sitting in one place,
usually sitting in one place,
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05:35
and I guess just
the overload in general --
the overload in general --
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盯着眼前的一堆——
我的大脑会试图去理解
这些图案和规律——
这些图案和规律——
05:38
my brain kind of tried
to make sense of it, and I would --
to make sense of it, and I would --
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05:41
If I could move my head off
to one side a little bit,
to one side a little bit,
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比如说，如果我稍微歪一下头，
在我眼里桌子的边沿就完美地
05:44
the edge of the desk
would line up just perfectly
would line up just perfectly
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和对面墙上的海报对齐了；
05:46
with that poster on the opposite wall;
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或者如果我伸出我的大拇指，
05:48
or if I put my thumb out,
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我可以依次闭上我的左眼，
再换成右眼，
再换成右眼，
05:49
I could close first my left eye
and then my right,
and then my right,
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我的拇指看上去会像是在前后跳动，
05:52
and my thumb would bounce back and forth
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就在吉米·亨得利斯海报的
左右眼之间跳动。
左右眼之间跳动。
05:54
between Jimi Hendrix's
left eye and his right.
left eye and his right.
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（笑声）
05:56
(Laughter)
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05:57
It was not a conscious thing, of course,
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当然，我并不是有意识地在做这些，
05:59
this is just kind of the equivalent
of doodling while you're talking,
of doodling while you're talking,
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就像当你讲话的时候可能会胡乱涂写，
而且时至今日我还是经常会这样做。
06:03
and it's still something
I do all the time.
I do all the time.
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06:05
This is my wife, Kristin --
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这是我的妻子，克莉丝汀——
06:06
(Applause)
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（掌声）
耶！
06:07
Yeah!
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哇奥！
06:09
Woo!
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06:11
And it's not uncommon
that we are out at dinner,
that we are out at dinner,
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我们经常出去吃饭，
正聊得热火朝天的时候，
她突然就安静了，
她突然就安静了，
06:14
and in the middle of a great conversation
she'll just stop mid-sentence,
she'll just stop mid-sentence,
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06:18
and when she stops is when I realize
that I'm the one who's acting weird
that I'm the one who's acting weird
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而当她停下来的时候，我就会
意识到我肯定又干了什么奇怪的事情，
意识到我肯定又干了什么奇怪的事情，
因为发现我整个身体
正在不安分地扭动。
正在不安分地扭动。
06:21
because I'm like bobbing and weaving.
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事实上，我正在努力
把她背后那棵树跟她对齐，
把她背后那棵树跟她对齐，
06:23
And what I'm trying to do
is get that ficus back there
is get that ficus back there
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让它像一根马尾辫一样
从她后脑勺伸出来。
从她后脑勺伸出来。
06:26
to stick out of her head like a ponytail.
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（笑声）
06:28
(Laughter)
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06:30
The point of telling you
all this is that --
all this is that --
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我告诉大家这些的原因是——
对我来说，这就是找到新点子的感觉。
06:33
for me this is what it feels like
to have an idea.
to have an idea.
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它就好像是由零碎的部件组成，
06:35
It's like they're made
of these disparate parts,
of these disparate parts,
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06:39
these disparate chunks
sort of floating out there.
sort of floating out there.
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而这些零碎部件很随机地浮现在周围。
当你具有足够的感应及观察能力，
06:41
And if you're receptive
and you're observant,
and you're observant,
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更关键的是，当你处于观察的最佳位置，
06:44
and crucially, if you're
in exactly the right place,
in exactly the right place,
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你就能让它们刚好对齐。
06:47
you can get them to just line up.
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06:50
So if you get used to --
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所以，如果你习惯于——
06:51
if it's your job
to think of ideas this way,
to think of ideas this way,
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如果你在工作中
运用这样的思考模式的话，
运用这样的思考模式的话，
06:54
they'll start beckoning to you
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那么这些点子就会召唤你，
就像来自海报上吉米的眼睛的召唤，
06:56
the way that Jimi's eyes
beckoned from that poster,
beckoned from that poster,
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或者是克莉丝汀脑后
探出的榕树的召唤。
探出的榕树的召唤。
06:59
or the ficus beckons
from behind Kristin's head.
from behind Kristin's head.
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写歌就像是不停地重复这个过程，
07:01
Writing music feels like that process
just over and over again,
just over and over again,
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就像是你得到了一系列声音，
一段节奏或者一个和弦，
一段节奏或者一个和弦，
07:04
like you've got a bunch of sounds
or a groove or a chord progression
or a groove or a chord progression
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07:09
and you're just looking
for that thing on the other side,
for that thing on the other side,
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而你还需要寻找另一样东西，
07:11
that little chunk over there,
that puzzle piece that clicks right in.
that puzzle piece that clicks right in.
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寻找另外一小块恰恰般配的拼图。
07:15
And when it does click,
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当拼图刚好合上的时候，
那种感觉并非是你“想出”了那块拼图，
07:16
it doesn't feel like you
thought up that puzzle piece,
thought up that puzzle piece,
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07:19
it feels like you found it --
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而是感觉你“找到”它了，
07:21
like it was a set of relationships
that you unlocked.
that you unlocked.
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就好像解锁了一组联系物。
07:25
But with the videos in particular,
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但是对于那些 MV 的制作，
我们常常在寻找一种特别的感觉，
07:28
we're usually looking
for this specific feeling
for this specific feeling
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这种感觉叫做“神奇”。
07:30
which is wonder.
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这种“神奇”中往往带有惊喜的成分，
07:31
And there's always a component
of surprise to wonder,
of surprise to wonder,
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所以我们不仅是在寻找好点子，
07:34
so we're not just looking for good ideas,
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我们找的好点子需要
以某种方式让我们感到惊喜。
以某种方式让我们感到惊喜。
07:37
we're looking for good ideas
that surprise us in some way.
that surprise us in some way.
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07:40
And this causes something of a problem,
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于是问题就来了，
07:42
because ...
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因为……
07:45
the process that we all use to make stuff,
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我们用来制作这些东西的过程，
07:47
it actually has a very strong bias
against surprising ideas.
against surprising ideas.
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其实对这些奇思妙想是非常不友好的。
我现在所讲的过程
其实大家都很熟悉——
其实大家都很熟悉——
07:51
The process I'm talking about
is the one you all know --
is the one you all know --
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我们每时每刻都在用。
07:53
we all do it all the time.
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你想到了一个点子。
07:55
You think of an idea.
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07:56
You just sit and think
of your brilliant idea
of your brilliant idea
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然后你就坐在那儿
思考着这个绝佳的点子，
思考着这个绝佳的点子，
接着你制定了一个计划，
07:58
and then you come up with a plan
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来实现这个想法。
08:00
for how you're going to make
that idea happen.
that idea happen.
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然后在你的脑海里
08:02
And then with that plan in mind,
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你不断来回思考你的初始想法，
08:04
you go back and double-check
your original idea
your original idea
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08:06
and maybe revise it,
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或许会加以修正，
接着继续来回思考你的想法和计划，
08:07
and then bouncing back and forth
between the idea and the plan,
between the idea and the plan,
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徘徊其中，
08:10
the plan and the idea,
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直到你终于想出了一个极好的计划。
08:11
eventually you come up
with a truly great plan.
with a truly great plan.
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而只有当个计划最终确定时，
08:14
And then once you have that,
and only then,
and only then,
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你才动手开始实施计划。
08:16
do you go out and you execute.
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这就好像——
08:18
And this is like --
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可以说是一种完美的体系，
08:20
this is sort of a flawless system
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08:22
in terms of maximizing your resources,
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能最大限度地利用你的资源，
因为这个东西——它非常便宜。
08:24
because this -- super cheap.
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08:27
Thinking usually costs very little,
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思考常常花费甚少，
但实施过程往往是十分昂贵的，
08:29
but this is really expensive
most of the time,
most of the time,
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所以开始行动前，
08:31
so by the time you get there,
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你要确定你真的准备妥当了，
08:32
you want to make sure
you're super prepared
you're super prepared
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并且能把你的想法都
毫无遗留地榨取出来。
毫无遗留地榨取出来。
08:35
and you can squeeze every last drop
out of what you've got.
out of what you've got.
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然而这个过程存在很多问题，
08:37
But there are problems with this,
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而数学能告诉我们最大的问题是什么。
08:39
and math will help us
reveal the biggest one.
reveal the biggest one.
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08:42
Go back to that video
that we just showed you.
that we just showed you.
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让我们回到刚才展示的 MV。
那个戈德堡机械，
08:45
That Rube Goldberg machine,
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它大概有130个互动关节，
08:47
it had about 130 interactions in it.
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也就是说按照计划
08:49
That was 130 things
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08:52
that we had to have go
according to our plan.
according to our plan.
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我们需要这130个东西正常运作。
那么假设我们现在想录一段新的 MV，
08:55
So let's assume that we want
to make a new video now,
to make a new video now,
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跟之前同样复杂——
有130个活动部件。
有130个活动部件。
08:58
similarly complex -- 130 moving parts.
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09:02
If we're really good planners
in that system,
in that system,
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如果我们制订了相当好的计划，
那么我们也许能够达到
09:05
it seems like maybe
we could be good enough
we could be good enough
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这个系统每个部件90%的可靠性。
09:08
to get every part of that system
to be 90 percent reliable.
to be 90 percent reliable.
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09:13
90 percent sounds good, right?
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90%听起来还不错吧？
然而并非如此。
09:14
Well, it's not.
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它其实烂透了。数据是这么显示的。
09:16
It's terrible actually.
The numbers say so.
The numbers say so.
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在同一时间所有130个部件不失败的几率，
09:18
The chance of getting all 130 things
to not fail at the same time
to not fail at the same time
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是0.9的130次方，
09:23
is .9 for 90 percent to the 130th power.
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所以计算结果出来了：
09:26
So calculate that out and you get ...
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（叮）
09:28
(Ding)
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09:29
.000001,
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0.000001，
也就是1%的万分之一，
09:35
which is one ten-thousandth
of one percent,
of one percent,
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09:38
so your chance for success
is literally one in a million.
is literally one in a million.
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也就是说，成功几率是百万分之一。
（哨声）
09:41
(Whistle)
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09:43
(Laughter)
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（笑声）
09:45
I mean that's not a gamble I want to take,
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这样的赌局我是一定不会参加的，
09:47
so let's ratchet up
that reliability to 99 percent.
that reliability to 99 percent.
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那我们试试看提高
这个可靠性，提到99%。
这个可靠性，提到99%。
09:51
.99 to the 130th power is ...
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0.99的130次方等于：
09:54
(Ding)
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（叮）
0.27，也就是27%。
09:55
.27 -- 27 percent.
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09:57
Significantly less daunting --
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明显没那么吓人了——
09:59
like this might even be usable.
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看上去好像行得通。
10:00
But really think about that.
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但你仔细想想。
10:02
How many parts of your lives
are 99 percent reliable?
are 99 percent reliable?
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你生活中有多少事情是99%可靠的呢？
10:06
And could you really get 130 of them
all in one place at once?
all in one place at once?
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你真的能让130个部件
都在同一时间成功吗？
都在同一时间成功吗？
10:11
And if you really could,
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而如果你确实做到了，
10:13
doesn't it seem
like you deserve to succeed?
like you deserve to succeed?
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你难道不觉得成功也是应该的吗？
10:16
Like that is --
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就像是……
它必须得成功的，对吧？
10:17
that thing is going to work, right?
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但并没有，它失败的次数
其实是成功次数的三倍。
其实是成功次数的三倍。
10:19
But no, it actually fails three times
more often than it succeeds.
more often than it succeeds.
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所以我想说的是，
10:22
So the upshot of all this
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10:24
is that if your project
is pretty complex --
is pretty complex --
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如果你的项目比较复杂——
10:27
like, you know,
every ambitious project is --
every ambitious project is --
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你懂的，所有伟大的项目都很复杂，
10:30
if you've got a lot of moving parts,
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如果有许多活动部件，
10:32
you're basically constrained
to just reshuffling ideas
to just reshuffling ideas
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你能做的可能只是把
现成的，已经被证明
现成的，已经被证明
10:36
that have already demonstrably
proven that they're 100 percent reliable.
proven that they're 100 percent reliable.
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100%可靠的那些点子
翻来覆去地推敲。
翻来覆去地推敲。
10:41
So now go back to me sitting
with my thumb in the air
with my thumb in the air
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那么让我们回到之前的场景，
我举起大拇指
我举起大拇指
尝试组成某个神奇的东西。
10:43
trying to line up something surprising.
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10:45
If the only things I'm allowed
to consider in the first place
to consider in the first place
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如果我唯一所能考虑的
10:48
are ideas that have already been done
over and over and over again,
over and over and over again,
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仅仅是那些被翻来覆去
用烂掉的点子的话，
用烂掉的点子的话，
我就完蛋了。
10:52
I am screwed.
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10:56
However, there are ways around this,
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幸好还是有办法的，
因为我们都知道，还有那么多点子
仍未被尝试、未被发掘，
仍未被尝试、未被发掘，
10:57
because we all know that there are
tons of untried ideas still out there,
tons of untried ideas still out there,
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11:02
and plenty of them will turn out
to be every bit as reliable as we need,
to be every bit as reliable as we need,
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而其中不少点子也会如
我们所需要的一样可靠，
我们所需要的一样可靠，
11:05
it's just that we don't yet know
they are reliable
they are reliable
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只是在做计划的这个阶段，
11:08
when we are at this planning phase.
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我们还不知道它们很可靠而已。
11:10
So what we do is we try
to identify some place
to identify some place
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那么我们需要做的就是，
11:13
where there might just be
a ton of those untried ideas.
a ton of those untried ideas.
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找到这个可能有许多
未被尝试的点子的地方。
未被尝试的点子的地方。
11:17
We try to find a sandbox
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我们去找到这样一个沙盘，
11:19
and then we gamble
a whole bunch of our resources
a whole bunch of our resources
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然后我们赌上一大堆资源，
11:21
on getting in that sandbox and playing.
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把我们扔进沙盘里各种折腾。
11:24
(Laughter)
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（笑声）
11:26
Because we have to trust
that it's the process in the sandbox
that it's the process in the sandbox
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因为我们必须坚信
这个折腾沙盘的过程
这个折腾沙盘的过程
11:29
that will reveal to us
which ideas are not only surprising,
which ideas are not only surprising,
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能够告诉我们
哪些点子不但非常惊人，
哪些点子不但非常惊人，
11:33
but surprisingly reliable.
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而且也出乎意料地可靠。
11:35
So some of the sandboxes
that we've started videos with.
that we've started videos with.
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这是我们最早开始
做 MV 时的一些沙盘演练。
做 MV 时的一些沙盘演练。
11:38
Let's play with optical illusions.
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来倒腾视觉错觉效果吧。
11:42
Let's try to dance on moving surfaces.
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在移动的平面上跳舞吧。
11:44
Let's try to make toast
with a laser cutter.
with a laser cutter.
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来试试用激光切割机烤面包呗。
11:48
Or let's do something in one
of those zero-gravity airplanes.
of those zero-gravity airplanes.
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或者在零重力飞机里倒腾点什么呗。
11:53
But then instead
of actually trying to sit there
of actually trying to sit there
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当然我们不是坐在那儿发呆，
苦思冥想着到底要倒腾些什么，
11:55
and think out what that something is,
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而是花了整整三分之一的预算，
跑进一架“呕吐彗星” （减重力飞机）里，
跑进一架“呕吐彗星” （减重力飞机）里，
11:57
we spent a full third of our budget
getting in an actual Vomit Comet
getting in an actual Vomit Comet
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12:01
and bouncing off the walls for a week.
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疯狂弹跳了一个礼拜。
12:04
So this may seem to you like testing,
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在你们看来，这像是某种测试，
12:08
but it really isn't,
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但真的不是。
12:09
because at this point
we don't yet know what our idea is,
we don't yet know what our idea is,
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2936
因为这时候我们甚至不知道
点子在哪里，
点子在哪里，
12:12
we don't have a plan to be testing.
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我们并没有任何要测试的计划。
12:15
So we're just --
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所以我们只是——
12:17
we're just playing,
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我们只是在玩，
在尝试我们能想到的所有，
12:18
we're just trying everything
we can think of,
we can think of,
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12:20
because we need to get this idea space
filled up with a chaos
filled up with a chaos
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因为我们要让思维的空间
堆满乱七八糟的东西，
堆满乱七八糟的东西，
就像我高中时期的卧室一样。
12:24
like the one in my high school bedroom.
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12:26
Because then, if we can
do the bob and weave thing,
do the bob and weave thing,
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因为只有这样，如果我们做那种
上下左右挪动的动作，
上下左右挪动的动作，
12:29
if we can put our thumbs up
and get just a few things to line up --
and get just a few things to line up --
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然后当我们竖起大拇指，
让这些东西对齐——
让这些东西对齐——
12:33
(Ding)
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（叮）
我们就很可能发现一些
其他人从未尝试的事情。
其他人从未尝试的事情。
12:34
chances are no one else has ever made
those same things line up before.
those same things line up before.
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12:39
And when we're done with that project,
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而当我们完成了整个项目之后，
其他人又问我们
怎样想出这些点子的，
怎样想出这些点子的，
12:41
people will ask us again
how we thought of that idea,
how we thought of that idea,
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我们就会很懵，因为在我们看来
12:43
and we'll be stumped,
because from our perspective,
because from our perspective,
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根本不是我们“想出”了它，
12:46
it doesn't feel like
we thought of it at all,
we thought of it at all,
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而是我们“找到”了它。
12:48
it just feels like we found it.
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现在我们为大家播放另一段 MV，
以及伴奏歌曲。
以及伴奏歌曲。
12:49
So we'll play another video for you now
and the song along with it.
and the song along with it.
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歌曲名称是《这一瞬》。
12:53
This is for the song "The One Moment,"
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12:54
and for this one,
the sandbox was ballistics and math.
the sandbox was ballistics and math.
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这个 MV 的沙盘主题就是
弹道学和数学。
弹道学和数学。
12:59
So I spent a full month putting together
a giant spreadsheet for this.
a giant spreadsheet for this.
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我花了一整个月的时间
整理出了一大份电子表格。
整理出了一大份电子表格。
13:04
It was like my playspace
was 400 lines long
was 400 lines long
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我的工作区好像有400行那么长，
13:07
and 25 columns wide --
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还有25列那么宽——
13:10
which I presume that if anybody is going
to understand that, it's this crowd.
to understand that, it's this crowd.
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我猜如果有人能听懂的话，
估计都在这屋子里了。
估计都在这屋子里了。
13:14
(Laughter)
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（笑声）
13:15
Nothing is better
than a giant spreadsheet, right?
than a giant spreadsheet, right?
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乱七八糟的表格什么的最棒了，对吧？
13:17
(Laughter)
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（笑声）
13:19
Well, thank you everyone, very much.
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谢谢大家倾听，非常感谢。
我们是 OK Go，
13:20
We are OK Go,
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《这一瞬》献给大家。
13:22
and this is called "The One Moment."
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13:23
(Applause)
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（掌声）
13:27
[The One Moment]
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《这一瞬》
13:30
(Explosions)
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（爆炸）
13:36
[What you just saw was real
272
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刚才的一切都是真实发生的
13:38
and it took 4.2 seconds]
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全程只有4.2秒
（影片语音）准备好了开始。
13:39
(Video) Let me know when it's safe.
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13:42
(Percussion)
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（打击乐器）
13:43
[Here's the same moment ...
276
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让我们把刚才同样的过程
13:46
slowed down.]
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用慢镜头播放
13:48
(Music)
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（音乐）
13:54
(Guitar)
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（吉他）
14:17
(Singing) You're right,
280
845240
2936
（唱）你说的对
14:20
there's nothing more lovely,
281
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没什么比它更可爱
14:24
there's nothing more profound
282
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2560
没什么比它更深邃
14:28
than the certainty,
283
856360
1896
它就是必然
14:30
than the certainty
that all of this will end
that all of this will end
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必然这一切都会消逝
14:39
That all of this will end
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2560
这一切都会消逝
14:44
So open your arms to me,
286
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所以向我张开你的怀抱吧
向我张开你的怀抱吧
14:46
open your arms to me
287
874560
1696
14:48
And this will be
the one moment that matters,
the one moment that matters,
288
876280
3616
这，才是最重要的一瞬
14:51
and this will be
the one thing we remember,
the one thing we remember,
289
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3736
这，才是值得铭记的事
14:55
and this will be
the reason to have been here,
the reason to have been here,
290
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3896
这，才是存在世间的理由
14:59
and this will be
the one moment that matters --
the one moment that matters --
291
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这，才是最重要的一瞬
15:03
Oh ...
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1416
哦……
15:05
(Guitar)
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4000
（吉他）
15:11
(Singing) So while the mud
reclaims our footprints,
reclaims our footprints,
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5320
（唱）当我们的脚印被泥土洗刷
15:18
and while our bones keep looking back
295
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2680
当我们的尸骨还在缅怀过去
15:22
at the overgrowth
that's swallowing the path --
that's swallowing the path --
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2840
杂草已经丛生，覆盖蜿蜒小径
15:25
but for the grace of God go we,
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2880
唯上帝恩典，指引我前行
15:29
but for the grace of God go we
298
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2880
唯上帝恩典，指引我前行
15:33
But for the grace of time and chance
and entropy's cruel hands --
and entropy's cruel hands --
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4776
但时间与机遇不饶人，
熵增原理残酷地主宰……
熵增原理残酷地主宰……
15:38
So open your arms to me,
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所以向我张开你的怀抱吧
15:40
open your arms to me
301
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1816
向我张开你的怀抱吧
15:42
And this will be
the one moment that matters,
the one moment that matters,
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3576
这，才是最重要的一瞬
15:46
and this will be
the one thing we remember,
the one thing we remember,
303
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3856
这，才是值得铭记的事
15:49
and this will be
the reason to have been here,
the reason to have been here,
304
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3816
这，才是存在世间的理由
15:53
and this will be
the one moment that matters
the one moment that matters
305
941800
4016
这，才是最重要的一瞬
15:57
Oh ...
306
945840
1200
哦……
16:01
So won't you stay here with me
307
949160
2536
难道你不想在这里与我一起
16:03
and we'll build
'til we've blistered our hands
'til we've blistered our hands
308
951720
2960
我们不断创造
直到双手磨出水泡
直到双手磨出水泡
16:09
So won't you stay here with me
and we'll build us some temples,
and we'll build us some temples,
309
957000
4576
难道你不想在这里与我一起
让我们搭建寺庙
让我们搭建寺庙
16:13
build us some castles,
310
961600
1976
让我们搭建城堡
16:15
build us some monuments
311
963600
1656
让我们搭建石碑
16:17
and burn them all right down
312
965280
2696
再把它们统统毁掉
16:20
(Music)
313
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3040
（音乐）
16:30
(Singing) So open your arms to me
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2400
（唱）所以向我张开你的怀抱吧
16:34
And this will be
the one moment that matters,
the one moment that matters,
315
982680
3576
这，才是最重要的一瞬
16:38
and this will be
the reason to have been here,
the reason to have been here,
316
986280
3896
这，才是存在世间的理由
16:42
and this will be
the one thing we remember,
the one thing we remember,
317
990200
3816
这，才是值得铭记的事
16:46
and this will be
the one moment that matters
the one moment that matters
318
994040
4136
这，才是最重要的一瞬
16:50
So won't you stay here with me,
319
998200
1896
难道你不想在这里与我一起
16:52
we'll build 'til we blister our hands
320
1000120
2256
我们不断创造
直到双手磨出水泡
直到双手磨出水泡
16:54
And this will be
the one moment that matters --
the one moment that matters --
321
1002400
3136
这，才是最重要的一瞬
16:57
So won't you stay here with me
and build us some temples --
and build us some temples --
322
1005560
4456
难道你不想在这里与我一起
让我们搭建寺庙
让我们搭建寺庙
17:02
This will be the one
moment that matters --
moment that matters --
323
1010040
3936
这，才是最重要的一瞬
17:06
Build us some temples --
324
1014000
1576
让我们搭建寺庙
17:07
The one moment that matters --
325
1015600
1856
最重要的一瞬
17:09
Build us some monuments --
326
1017480
1976
让我们搭建石碑
17:11
The one moment that matters
327
1019480
2016
最重要的一瞬
17:13
Build us some temples --
328
1021520
1776
让我们搭建寺庙
17:15
The one moment that matters.
329
1023320
2216
最重要的一瞬
17:17
Build us some monuments --
330
1025560
1456
让我们搭建石碑
17:19
The one moment that matters, oh
331
1027040
2856
最重要的一瞬 哦
17:21
(Guitar)
332
1029920
3760
（吉他）
17:26
(Applause)
333
1034960
3639
（掌声）
ABOUT THE SPEAKER
OK Go - BandA wildly creative band of music- and video-makers, OK Go is building a media empire on the back of endless, boundless ingenuity.
Why you should listen
Singer and video director Damian Kulash, Jr. and bassist Tim Nordwind met at summer camp in 1987, and a decade later they formed OK Go. With Dan Konopka as drummer and Andy Ross as guitarist and resident computer programmer, they've built a unique career at the intersection of music, visual art, technology, and science. They're among an emerging class of artists whose 21st-century brand of experimental creativity dissolves the traditional boundaries between disciplines.
"When our band started, music and art were actually different things," says Kulash. "Musicians made plastic discs and artists made objects for galleries. Now we all make ones and zeros, so the categorical distinctions don’t make much sense anymore."
OK Go have collaborated with dance companies and tech giants, cosmonauts and Muppets, scientists and entrepreneurs. Their videos have been encoded on strands of actual DNA. They've penned New York Times op-eds and testified before the US Congress, and they were President Obama's selection to perform at his 50th birthday party.
OK Go received The Smithsonian American Ingenuity Award for Visual Art, and they've been honored with a Grammy, three MTV Video Music Awards, eleven Cannes Lions, a CLIO, three UK Music Video Awards, two Webby Awards and have had their work presented at The Guggenheim, MoCA, LACMA, The Hirschhorn, The Hammer Museum and Seattle’s Museum of Pop Culture. Their latest video is "The One Moment," directed by Kulash.
OK Go | Speaker | TED.com