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TED2007

Jakob Trollback: A new kind of music video

ヤコブ・トロールバックが音楽ビデオを再思考する

March 3, 2007

監督の観念ではなく、曲が表現する要素に従い 音楽ビデオを製作したら一体どんな作品に仕上がるか。デザイナーであるヤコブ・トロールバックが自らの試行経験を語る

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

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Double-click the English subtitles below to play the video.
I’m working a lot with motion and animation,
私はよく動画やアニメーションの仕事をします
00:12
and also I'm an old DJ and a musician.
また私自身DJでありミュージシャンでもあります
00:16
So, music videos are something that I always found interesting,
常に音楽ビデオに興味がありました ただ主体性に欠けたー
00:21
but they always seem to be so reactive.
反応的なビデオが多い
00:26
So I was thinking, can you remove us as creators
そこで試みました クリエータとしての観念 エゴを捨て
00:28
and try to make the music be the voice
音楽の持つ「声」を前面に出しー
00:35
and have the animation following it?
その「声」にアニメーションを従わせるという試みです
00:39
So with two designers, Tolga and Christina, at my office, we took a track --
当社デザイナー クリスティーナとトルガで トラック撮りをしました
00:42
many of you probably know it. It’s about 25 years old,
皆さんご存知でしょう 25年ほど前のユニットー
00:50
and it's David Byrne and Brian Eno --
デヴィッド・バーン&ブライアン・イーノの曲です
00:53
and we did this little animation.
アニメーションは余り使いませんでした
00:56
And I think that it's maybe interesting, also,
ここで面白いなと思うのが
00:59
that it deals with two problematic issues,
2点の問題を扱っているところです
01:02
which are rising waters and religion.
それは 海面上昇と宗教です
01:05
Song: Before God destroyed the people on the Earth,
神は地球上の人類を破壊する前
01:26
he warned Noah to build an Ark.
箱舟を作るよう ノアに警告した
01:31
And after Noah built his Ark,
ノアが箱舟を作った後
01:37
I believe he told Noah to warn the people
神はノアに こう言っただろう
01:41
that they must change all their wicked ways
「ノアよ 人々に警告せよ その邪悪な在り方を改めよ とー
01:47
before he come upon them and destroy them.
私が全てを破壊してしまう前にな」
01:51
And when Noah had done built his Ark,
箱舟が完成した時
01:57
I understand that somebody began to rend a song.
何者かが 心をかき乱す様な声で歌い始めた
02:01
And the song began to move on I understand like this.
歌はこんな風に始まる
02:10
And when Noah had done built his Ark ...
箱舟が完成した時
02:23
Move on ... In fact ... Concern ...
前に進むのだ…
02:34
So they get tired, has come dark and rain; they get weary and tired.
皆 疲れていた 闇と雨が訪れ 疲労に立ちすくんだ
02:54
And then he went and knocked an old lady house.
ノアは老女の玄関をノックした
03:04
And old lady ran to the door and say, "Who is it?"
「どなた?」 老女は玄関先で尋ねた
03:06
Jack say, "Me, Mama-san, could we spend the night here?
「今晩泊めて頂けませんか?」 ジャクソン・リー・ママは言った
03:13
Because we’re far from home, we’re very tired."
「故郷から遠く離れ 皆ひどく疲れているのです」
03:16
And the old lady said, "Oh yes, come on in."
「いいとも さあ お入り」老女は言った
03:24
It was come dark and rain, will make you weary and tired.
この闇と雨が人を疲労させる…..
03:33
(Applause)
(拍手)
03:47
Translator:MaYoMo com
Reviewer:Aiko McLean

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Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

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