Magatte Wade: Why it's too hard to start a business in Africa -- and how to change it
玛格特.韦德: 为什么在非洲,创业如此之难?我们要如何改变这一切?
Magatte Wade creates jobs in Africa -- and calls attention to the obstacles to job creation on the continent. Full bio
Double-click the English transcript below to play the video.
is something that happened to me,
发生在我生活中的一些事,
weeks ago, it happened.
I would ever hear it said to my face
they filled it with so much hope.
renewed my commitment
to share with you today.
that I am a haunted person.
laying at the bottom of the ocean,
that's the best we can do?
who are trying to migrate to Europe --
欧洲的人来说——
to Europe to find a job.
而努力尝试移民去欧洲。
when we're trying to cross through Libya
maybe sometimes 500 dollars.
就可以买下我们。
of bodies that fall off an airplane.
掉落尸体的故事。
the landing gear of a plane
from the moment you were a little girl,
你怎么能不害怕呢?
and they keep repeating themselves,
同时这些故事
as my people are dying,
我的民族在死去的同时,
we have this culture inferiority,
that comes from us is not good enough.
都不够好。
by creating, it's Michelangelos.
像米开朗基罗一样。
come to me with problems
“永远不要带着问题来找我,
of a couple alternatives.
你有在思考解决办法。”
that you thought of something."
发现问题,那就想方设法解决它!
something is wrong, find a way to fix it.
the businesses that I start,
最好的那一部分。
the very best of my African culture.
21st century, world-class tendered,
打包好,
sophisticated markets in the world,
最成熟的一个市场里,
third one is launching next month,
第三家公司将在下个月开张,
where they are, there's no jobs.
的地方没能提供工作,
is the root cause of why they're leaving.
because they have no money.
because you have no source of income.
what is a source of income?
source of income, what is it, tell me?
and medium size enterprises, SMEs --
for a small-business person
at the Doing Business index ranking
it is to start a company,
it is literally impossible
in these countries of ours.
what it means on the ground
facility in Senegal.
找到我要的生产原材料吗?
that I can't find in the country,
on everything that comes in?
原材料支付45%的关税。
even to look for fine cardboard
简单地找一些硬纸箱
全新的做好的硬纸箱。
are not going to come here
都不会去塞内加尔
3000 dollars' worth of cardboard
价值3000美元的硬纸板
so that I can have cardboard,
for another five weeks.
道理的法律扼杀在摇篮里!
with the most nonsensical laws out there.
(一样不可能)
said to me words that marked me,
的员工解释过一样的事情。
to my employees in Senegal.
her name is Yahara.
——当时就哭了。
because I had come to believe --
represented as poor people --
yes, maybe we are inferior.
是因为我们是劣等的民族。
in the begging situation?"
just what I explained to you,
that I am not the problem.
that's my problem."
they now change their outlook on life.
对生活的看法就会随之改变。
of our solutions, then?
that we should be simplifying
of all of these countries?
from the other 50 countries
to do the same thing.
what are you doing?
everybody here in this room,
is educate yourself,
for e-government solutions.
how do we fight corruption?"
我们要如何根除腐败?
I'm here to tell you
by the stroke of a pen.
when and how to do that.
什么时候做什么事。
for anyone to do, so do it.
你只要去做就可以了。
that you want to fix corruption.
你想解决腐败问题。
from the other 50 countries
to get my stuff in the country,
that I would have to go a pay a bribe?
you don't need to wait for anyone.
你不需要等其他人一起
没有独立的国家主权。
that maybe you have no sovereignty,
I have simple words for our "leaders."
给我们的“领导者”,
of millions of young people
有一个美好的未来,
and everything is good,
you get out of my way,
we create all these jobs we need,
我们所需要的工作岗位,
this very prosperous country
有希望的领土,
it should have been for a long time.
有希望的领土,
we move on with our lives.
幸福光明的未来。
the calm, productive way.
抑或是和平解决。
ever even try to think
if we don't go there.
而导致的坏结果。
happiness, human flourishing --
我们应做的那一部分。
ABOUT THE SPEAKER
Magatte Wade - Brand creatorMagatte Wade creates jobs in Africa -- and calls attention to the obstacles to job creation on the continent.
Why you should listen
Magatte Wade's first company, Adina World Beverages, brought Senegalese bissap to US consumers through Whole Foods Market, Wegmans and United Natural Foods, Inc. Her second company, Tiossan, brought Senegalese skin care recipes to US consumers through Nordstrom and boutique beauty retailers. Her third company, SkinIsSkin, manufactures lip balms based on Senegalese ingredients in Senegal and markets them in the US to reduce racial bias.
Based on her experiences creating consumer brands and building agricultural and manufacturing capacity in Senegal, Wade has spoken at dozens of universities including Oxford, Harvard, Yale, Columbia and MIT, among other, as well as at global conferences on innovation and economic development in France, Dubai, Guatemala, Nigeria, Saudi Arabia and many more. She writes for the Huffington Post, Barron's, and the UK Guardian. She is a Young Global Leader with the World Economic Forum at Davos and has appeared on the cover of Forbes Afrique. She was also named one of the "Twenty Young Power Women of Africa" by Forbes US.
Magatte Wade | Speaker | TED.com