TED2006
Majora Carter: Greening the ghetto
La història de renovació urbana de Majora Carter
Filmed:
Readability: 4.9
2,626,277 views
En una xerrada carregada d'emoció, Majora Carter, l'activista guanyadora del premi MacArthur, explica la seva lluita per la justícia mediambiental al sud del Bronx i ensenya com les zones de minoríes són les que més pateixen les polítiques urbanes defectuoses.
Majora Carter - Activist for environmental justice
Majora Carter redefined the field of environmental equality, starting in the South Bronx at the turn of the century. Now she is leading the local economic development movement across the USA. Full bio
Majora Carter redefined the field of environmental equality, starting in the South Bronx at the turn of the century. Now she is leading the local economic development movement across the USA. Full bio
Double-click the English transcript below to play the video.
00:25
If you're here today --
0
1000
1406
Si esteu aquí avui, i estic molt contenta que hi sigueu,
00:27
and I'm very happy that you are --
1
2430
1934
heu sentit a parlar sobre com el desenvolupament sostenible
00:29
you've all heard about
how sustainable development
how sustainable development
2
4388
2353
ens salvarà de nosaltres mateixos. De totes maneres, quan no som a TED,
00:31
will save us from ourselves.
3
6765
1962
00:33
However, when we're not at TED,
we are often told
we are often told
4
8751
3499
ens diuen sovint que una agenda de política sostenible real no es factible,
00:37
that a real sustainability policy agenda
is just not feasible,
is just not feasible,
5
12274
3909
especialment en grans àrees urbanes com la ciutat de Nova York.
00:41
especially in large urban areas
like New York City.
like New York City.
6
16207
2769
I aixó es perquè la majoria de la gent amb poder de decisió,
00:44
And that's because most people
with decision-making powers,
with decision-making powers,
7
19429
3236
tant del sector públic com del privat,
00:47
in both the public and the private sector,
8
22689
2230
no es senten realment com si estiguessin en perill.
00:49
really don't feel
as though they're in danger.
as though they're in danger.
9
24943
2286
La raó per la qual soc aquí avui, en part, és a causa d'un gos:
00:52
The reason why I'm here today,
in part, is because of a dog --
in part, is because of a dog --
10
27578
4093
un cadell abandonat que vaig trobar sota la pluja, l'any 1998.
00:56
an abandoned puppy I found
back in the rain, back in 1998.
back in the rain, back in 1998.
11
31695
3278
Es va convertir en una gossa molt més gran del que habia imaginat.
00:59
She turned out to be
a much bigger dog than I'd anticipated.
a much bigger dog than I'd anticipated.
12
34997
2979
Quan va arribar a la meva vida, estavem lluitant contra una enorme planta de residus
01:03
When she came into my life, we were
fighting against a huge waste facility
fighting against a huge waste facility
13
38431
3975
planejada pel front fluvial d'East River, malgrat el fet que la nostra petita part de Nova York
01:07
planned for the East River waterfront
14
42430
2462
01:09
despite the fact that
our small part of New York City
our small part of New York City
15
44916
2510
ja gestionava més del 40 per cent de la totalitat del residu comercial de la ciutat.
01:12
already handled more than 40 percent
of the entire city's commercial waste:
of the entire city's commercial waste:
16
47450
4358
Una planta de tractament d'aigües residuals, una de tractament de fangs, quatre centrals d'energia,
01:16
a sewage treatment pelletizing plant,
a sewage sludge plant, four power plants,
a sewage sludge plant, four power plants,
17
51832
5144
01:21
the world's largest
food-distribution center,
food-distribution center,
18
57000
2335
el centre de distribució d'aliments més gran del món,
així com altres indústries que porten més de 60.000 camions diesel a la zona cada setmana.
01:24
as well as other industries that bring
more than 60,000 diesel truck trips
more than 60,000 diesel truck trips
19
59359
4182
01:28
to the area each week.
20
63565
1156
La zona té també un dels índex més baixos de parcs per persona de la ciutat.
01:29
The area also has one of the lowest ratios
of parks to people in the city.
of parks to people in the city.
21
65118
3968
01:33
So when I was contacted
by the Parks Department
by the Parks Department
22
69110
2293
Llavors, quan el Departament de Parcs em va contactar
sobre una subvenció de 10.000 dòlars per a desenvolupar projectes al front fluvial
01:36
about a $10,000 seed-grant initiative
to help develop waterfront projects,
to help develop waterfront projects,
23
71427
4158
vaig pensar que tenien molt bones intencions, però eren una mica ingenus.
01:40
I thought they were really
well-meaning, but a bit naive.
well-meaning, but a bit naive.
24
75609
2914
Havia viscut en aquesta zona tota la meva vida, i no podies arribar al riu a causa
01:43
I'd lived in this area all my life,
and you could not get to the river,
and you could not get to the river,
25
78547
3667
de tots aquests equipaments tan encantadors que he esmentat abans.
01:47
because of all the lovely facilities
that I mentioned earlier.
that I mentioned earlier.
26
82238
3293
Llavors, un matí que corria amb la meva gossa,
01:50
Then, while jogging
with my dog one morning,
with my dog one morning,
27
85555
2260
ella em va estirar cap al que semblava un altre abocador il·legal.
01:52
she pulled me into what I thought
was just another illegal dump.
was just another illegal dump.
28
87839
3111
Hi havia males herbes i piles de deixalles i altres coses que no diré aquí,
01:56
There were weeds and piles of garbage
and other stuff that I won't mention here,
and other stuff that I won't mention here,
29
91606
3777
perè ella seguia estirant-me, i mira per on, al final d'aquell terreny estava el riu.
02:00
but she kept dragging me,
30
95407
1214
02:01
and lo and behold, at the end
of that lot was the river.
of that lot was the river.
31
96645
2872
Vaig saber que aquest petit final de carrer oblidat,
02:04
I knew that this forgotten
little street-end,
little street-end,
32
99541
2101
abandonat com la gossa que m'hi va portar, valia la pena salvar-lo.
02:06
abandoned like the dog that brought
me there, was worth saving.
me there, was worth saving.
33
101666
3004
I vaig saber que creixeria per a convertir-se en els inicis orgullosos
02:09
And I knew it would grow
to become the proud beginnings
to become the proud beginnings
34
104694
2596
de la iniciativa comunitaria de revitalització del nou sud del Bronx.
02:12
of the community-led revitalization
of the new South Bronx.
of the new South Bronx.
35
107314
2984
I com la meva nova gossa, aquesta va ser una idea que es va fer més gran del que imaginava.
02:15
And just like my new dog, it was an idea
that got bigger than I'd imagined.
that got bigger than I'd imagined.
36
110322
3979
Vam aconseguir molt suport pel camí.
02:19
We garnered much support along the way,
37
114325
2135
I el Parc de Hunts Point Riverside es va convertir en el primer parc fluvial
02:21
and the Hunts Point Riverside Park
became the first waterfront park
became the first waterfront park
38
116484
3160
que el sud del Bronx havia tingut en més de 60 anys.
02:24
that the South Bronx had had
in more than 60 years.
in more than 60 years.
39
119668
2399
Vam augmentar el valor inicial d'aquells 10.000 dòlars més de 300 vegades per a convertir-se en un parc de 3 milions de dòlars.
02:26
We leveraged that $10,000 seed grant
more than 300 times,
more than 300 times,
40
122091
3366
02:30
into a $3 million park.
41
125481
2240
I, a la tardor, de fet em...
02:32
And in the fall, I'm going to exchange
marriage vows with my beloved.
marriage vows with my beloved.
42
127745
4928
Em caso amb el meu estimat. Moltes gràcies.
02:37
(Audience whistles)
43
132697
1000
02:38
Thank you very much.
44
133721
1268
02:39
(Applause)
45
135013
4542
Aquest és ell apretant-me els botons allà darrere, cosa que fa sovint.
02:44
That's him pressing my buttons
back there, which he does all the time.
back there, which he does all the time.
46
139579
3397
02:47
(Laughter)
47
143000
2464
(Rialles) (Aplaudiments)
02:50
(Applause)
48
145488
3317
02:53
But those of us living
in environmental justice communities
in environmental justice communities
49
148829
2778
Pero els que vivim en comunitats de justícia mediambiental
som el canari de la mina de carbó. Sentim els problemes de seguida, i ho hem estat fent durant un temps.
02:56
are the canary in the coal mine.
50
151631
1555
02:58
We feel the problems right now,
and have for some time.
and have for some time.
51
153210
3411
La justícia mediambiental, per aquells de vosaltres que no esteu familiaritzats amb el terme, vol dir més o menys això:
03:02
Environmental justice, for those of you
who may not be familiar with the term,
who may not be familiar with the term,
52
157290
3686
03:05
goes something like this:
53
161000
1200
cap comunitat hauria d'encaixar més càrregues mediambientals
03:07
no community should be saddled
with more environmental burdens
with more environmental burdens
54
162224
2991
ni menys beneficis mediambientals que les altres.
03:10
and less environmental benefits
than any other.
than any other.
55
165239
2666
Desgraciadament, raça i classe són indicadors extremadament fiables
03:12
Unfortunately, race and class
are extremely reliable indicators
are extremely reliable indicators
56
167929
4047
03:16
as to where one might find the good stuff,
like parks and trees,
like parks and trees,
57
172000
3037
d'on es poden trobar les coses bones, com parcs i arbres,
i on es poden trobar les coses dolentes, com centrals energètiques i plantes de residus.
03:19
and where one might find the bad stuff,
like power plants and waste facilities.
like power plants and waste facilities.
58
175061
3732
Com a persona negra a Amèrica, tinc el doble de probabilitats que una persona blanca
03:23
As a black person in America,
I am twice as likely as a white person
I am twice as likely as a white person
59
178817
3235
de viure en una zona on la contaminació atmosfèrica suposa un enorme risc per la meva salut.
03:26
to live in an area where air pollution
poses the greatest risk to my health.
poses the greatest risk to my health.
60
182076
3597
Tinc cinc vegades més probabilitat de viure a una distancia de passeig
03:30
I am five times more likely
to live within walking distance
to live within walking distance
61
185697
2783
d'una planta energètica o una industria química; i és el que em passa.
03:33
of a power plant or chemical facility,
62
188504
1909
03:35
which I do.
63
190437
1157
Aquestes decisions sobre l'us de la terra van crear les condicions hostils
03:36
These land-use decisions
created the hostile conditions
created the hostile conditions
64
192149
2631
03:39
that lead to problems like obesity,
diabetes and asthma.
diabetes and asthma.
65
194804
2992
que van portar els problemes com l'obesitat, la diabetis i l'asma.
Per què hauria algú de sortir de casa per anar a passejar en un barri tòxic?
03:42
Why would someone leave their home to go
for a brisk walk in a toxic neighborhood?
for a brisk walk in a toxic neighborhood?
66
197820
3901
El nostre 27 per cent d'índex d'obesitat és alt, fins i tot per aquest país, i la diabetis l'acompanya.
03:46
Our 27 percent obesity rate
is high even for this country,
is high even for this country,
67
201745
2911
03:49
and diabetes comes with it.
68
204680
1413
Un de cada quatre nens del sud del Bronx té asma.
03:50
One out of four South Bronx
children has asthma.
children has asthma.
69
206117
2508
El nostre índex d'hospitalització per asma es set vegades més gran que la mitja nacional.
03:53
Our asthma hospitalization rate
70
208649
1815
03:55
is seven times higher
than the national average.
than the national average.
71
210488
2283
Aquests impactes arriben a tothom.
03:57
These impacts are coming everyone's way.
72
212795
1951
I tots paguem molt car pels costos dels residus sòlids,
03:59
And we all pay dearly
for solid waste costs,
for solid waste costs,
73
214770
2206
04:01
health problems associated
with pollution and more odiously,
with pollution and more odiously,
74
217000
2976
els problemes associats a la pol.lució i el més odiós,
04:04
the cost of imprisoning
our young black and Latino men,
our young black and Latino men,
75
220000
2989
el cost d'empresonar els nostres homes negres i latinos,
que tenen quantitats incalculables de potencial sense explotar.
04:07
who possess untold amounts
of untapped potential.
of untapped potential.
76
223013
2755
El 50 per cent dels nostres residents viuen en el límit o per sota de la línia de pobresa.
04:10
Fifty percent of our residents
live at or below the poverty line;
live at or below the poverty line;
77
225792
3080
El 25 per cent de nosaltres està a l'atur. Els ciutadans amb sous baixos sovint utilitzen
04:13
25 percent of us are unemployed.
78
228896
1755
04:15
Low-income citizens often use
emergency-room visits as primary care.
emergency-room visits as primary care.
79
230675
4023
els serveis d'urgències com a servei sanitari principal.
Això té un cost molt alt pels contribuents i produeix beneficis no proporcionals.
04:19
This comes at a high cost to taxpayers
and produces no proportional benefits.
and produces no proportional benefits.
80
234722
3899
La gent pobre no només segueix sent pobre, segueix amb mala salud.
04:23
Poor people are not only still poor,
they are still unhealthy.
they are still unhealthy.
81
238645
3843
Afortunadament, hi ha gent com jo que està batallant per trobar solucions
04:27
Fortunately, there are many people
like me who are striving for solutions
like me who are striving for solutions
82
242512
3785
que no comprometin les vides de les comunitats de color amb sous baixos a curt termini,
04:31
that won't compromise the lives
83
246321
1500
04:32
of low-income communities of color
in the short term,
in the short term,
84
247845
2500
i que no ens destrueixi a tots a llarg termini.
04:35
and won't destroy us all in the long term.
85
250369
2106
Ningú de nosaltres vol que passi això, tenim això en comú. Què més tenim en comú?
04:37
None of us want that,
and we all have that in common.
and we all have that in common.
86
252499
2486
04:39
So what else do we have in common?
87
255009
1639
Be, per començar, som tots increïblement atractius...
04:41
Well, first of all,
we're all incredibly good-looking.
we're all incredibly good-looking.
88
256672
2778
(Rialles) Vam anar a l'escola, universitat, postgraus,
04:44
(Laughter)
89
259474
1187
04:45
Graduated high school, college,
post-graduate degrees,
post-graduate degrees,
90
260685
2787
vam viatjar a llocs interessants, no vam tenir fills a l'adolescència,
04:48
traveled to interesting places,
didn't have kids in your early teens,
didn't have kids in your early teens,
91
263496
3312
econòmicament estables, mai a la presó. D'acord.
04:51
financially stable, never been imprisoned.
92
266832
2618
04:55
OK. Good.
93
270688
1160
Bé. (Rialles)
04:56
(Laughter)
94
271872
1339
Però, a part de ser una dona negra, soc diferent de la major part de vosaltres d'altres maneres.
04:58
But, besides being a black woman,
95
273235
1607
04:59
I am different from most of you
in some other ways.
in some other ways.
96
274866
2662
He vist cremar-se quasi la meitat dels edificis del meu barri.
05:02
I watched nearly half of the buildings
in my neighborhood burn down.
in my neighborhood burn down.
97
277552
3391
El meu germà gran va lluitar a Vietnam,
05:05
My big brother Lenny fought in Vietnam,
98
280967
1963
per acabar mort d'un tret a uns blocs de casa nostra.
05:07
only to be gunned down
a few blocks from our home.
a few blocks from our home.
99
282954
2905
Jesús. Vaig créixer amb una casa de "crack" a l'altra banda del carrer.
05:13
Jesus.
100
288992
1255
05:15
I grew up with a crack house
across the street.
across the street.
101
290271
2946
Si, soc una pobra nena negra del ghetto.
05:19
Yeah, I'm a poor black child
from the ghetto.
from the ghetto.
102
294796
2699
Aquestes coses em fan diferent de vosaltres.
05:23
These things make me different from you.
103
298784
2167
Però les coses que tenim en comú m'aparten de la major part de la gent de la meva comunitat,
05:25
But the things we have in common
104
300975
1863
05:27
set me apart from most
of the people in my community,
of the people in my community,
105
302862
2739
i jo em trobo entre aquests dos mons,
05:30
and I am in between these two worlds
106
305625
1826
amb prou cor per lluitar per la justícia de l'altre.
05:32
with enough of my heart
to fight for justice in the other.
to fight for justice in the other.
107
307475
2887
I com es va tornar tot tan diferent per nosaltres?
05:36
So how did things get so different for us?
108
311315
2008
A finals dels 40, el meu pare, un majordom dels trens Pullman, fill d'un esclau,
05:38
In the late '40s, my dad --
a Pullman porter, son of a slave --
a Pullman porter, son of a slave --
109
313347
3331
va comprar una casa a la zona de Hunts Point al Sud del Bronx,
05:41
bought a house in the Hunts Point
section of the South Bronx,
section of the South Bronx,
110
316702
2867
i uns anys després es va casar amb la meva mare.
05:44
and a few years later, he married my mom.
111
319593
2015
En aquell temps, la comunitat era majoritàriament blanca, un barri de treballadors.
05:46
At the time, the community was a mostly
white, working-class neighborhood.
white, working-class neighborhood.
112
321632
3481
El meu pare no estava sol.
05:49
My dad was not alone.
113
325137
1526
I igual que altres com ell perseguia la seva versió del somni americà,
05:51
And as others like him pursued
their own version of the American dream,
their own version of the American dream,
114
326687
3437
la sortida de blancs del barri es va tornar normal al sud del Bronx i a moltes ciutats del país.
05:54
white flight became common
in the South Bronx
in the South Bronx
115
330148
2529
05:57
and in many cities around the country.
116
332701
2000
Els bancs utilitzaven un tipus de discriminació, amb la qual algunes zones de la ciutat,
05:59
Red-lining was used by banks,
wherein certain sections of the city,
wherein certain sections of the city,
117
335018
3633
incloent la nostra, quedaven excloses de qualsevol inversió.
06:03
including ours, were deemed
off-limits to any sort of investment.
off-limits to any sort of investment.
118
338675
3989
Molts propietaris van creure que era més rentable cremar els seus edificis
06:07
Many landlords believed it was more
profitable to torch their buildings
profitable to torch their buildings
119
342688
3468
per obtenir l'assegurança en comptes de vendre en aquelles condicions,
06:10
and collect insurance money rather
than to sell under those conditions --
than to sell under those conditions --
120
346180
4171
malgrat els antics inquilins morts o ferits.
06:15
dead or injured former tenants
notwithstanding.
notwithstanding.
121
350375
2440
Hunts Point havia sigut una comunitat on podies anar a peu de casa al treball,
06:17
Hunts Point was formerly
a walk-to-work community,
a walk-to-work community,
122
352839
2842
però llavors els residents no tenien ni treball ni casa a on anar.
06:20
but now residents had neither
work nor home to walk to.
work nor home to walk to.
123
355705
3926
Un boom de construcció d'autopistes nacionals es va afegir als nostres problemes.
06:24
A national highway construction boom
was added to our problems.
was added to our problems.
124
359655
3186
A l'estat de Nova York, Robert Moses va dirigir una campanya d'expansió d'autopistes.
06:27
In New York State,
125
362865
1151
06:28
Robert Moses spearheaded
an aggressive highway-expansion campaign.
an aggressive highway-expansion campaign.
126
364040
3783
Un dels seus objectius principals era facilitar als residents
06:32
One of its primary goals was
to make it easier
to make it easier
127
367847
2196
de comunitats riques de Westchester County el desplaçament cap a Manhattan.
06:34
for residents of wealthy communities
in Westchester County to go to Manhattan.
in Westchester County to go to Manhattan.
128
370067
5025
El sud del Bronx, que es troba al mig, no va tenir ni una oportunitat.
06:39
The South Bronx, which lies in between,
did not stand a chance.
did not stand a chance.
129
375116
3075
Sovint als residents els donaven menys d'un mes d'avís abans de que tiresin els seus edificis.
06:43
Residents were often given
less than a month's notice
less than a month's notice
130
378215
2550
06:45
before their buildings were razed.
131
380789
1630
600.000 persones van ser desplaçades.
06:47
600,000 people were displaced.
132
382443
2324
La percepció comú era que al sud del Bronx només hi havia xulos, camells i prostitutes.
06:49
The common perception was
133
384791
1310
06:50
that only pimps and pushers
and prostitutes were from the South Bronx.
and prostitutes were from the South Bronx.
134
386125
3851
06:54
And if you are told
from your earliest days
from your earliest days
135
390000
2930
I si algu et diu desde la teva infància que res de bo sortirà
06:57
that nothing good is going to come
from your community,
from your community,
136
392954
2617
de la teva comunitat, que es dolenta i lletja, com podia això no reflexar-se en tu?
07:00
that it's bad and ugly,
137
395595
1151
07:01
how could it not reflect on you?
138
396770
2090
Llavors, la propietat de la meva familia no valia res, apart del fet que era la nostra llar i tot el que teniem.
07:04
So now, my family's property
was worthless,
was worthless,
139
399335
2518
07:06
save for that it was our home,
and all we had.
and all we had.
140
401877
2642
07:09
And luckily for me, that home
and the love inside of it,
and the love inside of it,
141
404543
3726
I afortunadament per mi, aquella llar i l'amor que hi havia, junt amb l'ajuda
07:13
along with help from teachers, mentors
and friends along the way, was enough.
and friends along the way, was enough.
142
408293
5142
de professors, tutors i amics al llarg del cami, va ser suficient.
Per què es important aquesta història?
07:18
Now, why is this story important?
143
413459
1689
07:19
Because from a planning perspective,
144
415172
1810
Perquè des de la perspectiva de la planificació, la degradació econòmica
07:21
economic degradation
begets environmental degradation,
begets environmental degradation,
145
417006
3717
engendra degradació ambiental, la qual engendra degradació social.
07:25
which begets social degradation.
146
420747
2516
La desinversió que va començar als anys 60
07:28
The disinvestment that began
in the 1960s set the stage
in the 1960s set the stage
147
423287
3063
va ser l'escenari per a totes les injustícies ambientals que havien d'arribar.
07:31
for all the environmental
injustices that were to come.
injustices that were to come.
148
426374
2602
07:33
Antiquated zoning and land-use
regulations are still used to this day
regulations are still used to this day
149
429000
3976
Zonificacions i lleis del sòl antiquades encara s'utilitzen avui en dia
07:37
to continue putting polluting
facilities in my neighborhood.
facilities in my neighborhood.
150
433000
3043
per continuar posant equipaments contaminants al meu barri.
Es consideren aquests factors quan es decideixen les polítiques d'usos del sòl?
07:40
Are these factors taken into consideration
when land-use policy is decided?
when land-use policy is decided?
151
436067
3778
Quins costs estàn associats a aquestes decisions? I qui paga?
07:44
What costs are associated
with these decisions?
with these decisions?
152
439869
2596
07:47
And who pays? Who profits?
153
442489
2236
Qui s'en beneficia? Hi ha alguna justificació per tot el que la comunitat local ha de patir?
07:49
Does anything justify
what the local community goes through?
what the local community goes through?
154
444749
3619
Això era "planificació", entre cometes, que no tenia el nostre millor interès en compte.
07:53
This was "planning" -- in quotes --
155
448392
2294
07:55
that did not have
our best interests in mind.
our best interests in mind.
156
450710
2268
Un cop ens en vam adonar, vam decidir que ja era hora de fer la nostra pròpia planificació.
07:57
Once we realized that, we decided
it was time to do our own planning.
it was time to do our own planning.
157
453002
3415
Aquell petit parc del que us parlava abans era la primera fase
08:01
That small park I told you about earlier
158
456441
1944
08:03
was the first stage of building
a Greenway movement in the South Bronx.
a Greenway movement in the South Bronx.
159
458409
3278
de la construcció d'un moviment per la via verda al sud del Bronx.
Vaig demanar una beca d'un milió i quart al departament de transport federal
08:06
I wrote a one-and-a-quarter-million
dollar federal transportation grant
dollar federal transportation grant
160
461711
3352
per dissenyar un plà per a una esplanada davant del riu amb carrils bici.
08:09
to design the plan
for a waterfront esplanade
for a waterfront esplanade
161
465087
2108
08:12
with dedicated on-street bike paths.
162
467219
1730
Les millores físiques ajuden a informar a l'ordre públic sobre la seguretat vial,
08:13
Physical improvements help inform
public policy regarding traffic safety,
public policy regarding traffic safety,
163
468973
3458
l'ubicació dels residus i altres equipaments,
08:17
the placement of the waste
and other facilities,
and other facilities,
164
472455
2245
que, fet correctament, no comprometen la qualitat de vida d'una comunitat.
08:19
which, if done properly, don't compromise
a community's quality of life.
a community's quality of life.
165
474724
3472
Donen oportunitats per estar més actius físicament,
08:23
They provide opportunities
to be more physically active,
to be more physically active,
166
478220
2714
així com per al desenvolupament de l'economia local.
08:25
as well as local economic development.
167
480958
2433
Penseu en botigues de bicicletes, parades de sucs.
08:28
Think bike shops, juice stands.
168
483415
1572
Vam obtenir 20 milions de dòlars per construir primeres fases de projectes.
08:29
We secured 20 million dollars
to build first-phase projects.
to build first-phase projects.
169
485011
2871
Això és l'Avinguda Lafayette, tal i com la van redissenyar els arquitectes del paisatge Mathews-Nielsen.
08:32
This is Lafayette Avenue --
170
487906
1874
08:34
and that's redesigned
by Mathews Nielsen Landscape Architects.
by Mathews Nielsen Landscape Architects.
171
489804
3157
I un cop aquest camí estigui construit, connectarà el sud del Bronx
08:37
And once this path is constructed,
it'll connect the South Bronx
it'll connect the South Bronx
172
492985
3021
amb més de 1600 metres quadrats del Parc de l'illa Randall.
08:40
with more than 400 acres
of Randall's Island Park.
of Randall's Island Park.
173
496030
2349
Ara estem separats per uns 8 metres d'aigua, però aquesta connexió ho cambiarà.
08:43
Right now we're separated by about 25 feet
of water, but this link will change that.
of water, but this link will change that.
174
498403
3974
A mesura que alimentem l'entorn natural, la seva abundància ens retornarà encara més.
08:47
As we nurture the natural environment,
its abundance will give us back even more.
its abundance will give us back even more.
175
502401
4264
Dirigim un projecte que es diu Formació d'Administració Ecològica del Bronx,
08:51
We run a project called the Bronx
[Environmental] Stewardship Training,
[Environmental] Stewardship Training,
176
506689
3811
que dóna formació en àrees de restauració ecològica,
08:55
which provides job training in the fields
of ecological restoration,
of ecological restoration,
177
510524
3307
perquè la gent de la nostra comunitat tingui les habilitats per competir per aquestes feines ben pagades.
08:58
so that folks from our community
have the skills to compete
have the skills to compete
178
513855
2801
09:01
for these well-paying jobs.
179
516680
1339
Poc a poc, anem sembrant l'àrea amb treballadors "verds";
09:02
Little by little, we're seeding
the area with green-collar jobs --
the area with green-collar jobs --
180
518043
3337
llavors la gent té tan interés econòmic com personal en el entorn.
09:06
and with people that have both
a financial and personal stake
a financial and personal stake
181
521404
2859
09:09
in their environment.
182
524287
1157
L'autovia de Sheridan és una reliquia infrautilitzada de l'era de Robert Moses,
09:10
The Sheridan Expressway
is an underutilized relic
is an underutilized relic
183
525468
2643
09:12
of the Robert Moses era,
184
528135
1199
construida sense cap consideració pels veïns que deixava dividits.
09:14
built with no regard for the neighborhoods
that were divided by it.
that were divided by it.
185
529358
3376
Fins i tot en hora punta es queda virtualment sense ús.
09:17
Even during rush hour,
it goes virtually unused.
it goes virtually unused.
186
532758
2769
La comunitat va crear un pla de transport alternatiu
09:20
The community created
an alternative transportation plan
an alternative transportation plan
187
535551
2672
que permet l'eliminació de l'autovia.
09:23
that allows for the removal
of the highway.
of the highway.
188
538247
2626
Ara tenim l'oportunitat de juntar tots els interessats
09:25
We have the opportunity now to bring
together all the stakeholders
together all the stakeholders
189
540897
3123
per tornar a visualitzar com aquests 1600 metres quadrats es poden utilitzar millor com a parc,
09:28
to re-envision how this 28 acres
can be better utilized
can be better utilized
190
544044
2588
09:31
for parkland, affordable housing
and local economic development.
and local economic development.
191
546656
3042
vivendes asequibles i desenvolupament econòmic.
També vam construir el primer projecte demostració a NY de terrat verd
09:34
We also built New York City's first green
and cool roof demonstration project
and cool roof demonstration project
192
549722
4827
i fresc al sostre de les nostres oficines.
09:39
on top of our offices.
193
554573
1388
Sostres frescs són superfícies altament reflectants que no absorbeixen calor solar
09:40
Cool roofs are highly-reflective
surfaces that don't absorb solar heat,
surfaces that don't absorb solar heat,
194
555985
3465
ni la passen a l'edifici o a l'atmósfera.
09:44
and pass it on to
the building or atmosphere.
the building or atmosphere.
195
559474
2103
Sostres verts són terra i plantes vives.
09:46
Green roofs are soil and living plants.
196
561601
2032
Els dos es poden utilitzar en comptes dels materials per sostres a base de petroli
09:48
Both can be used instead
of petroleum-based roofing materials
of petroleum-based roofing materials
197
563657
3247
09:51
that absorb heat, contribute
to urban "heat island" effect
to urban "heat island" effect
198
566928
2771
que absorbeixen la calor, contribueixen a l'efecte "illa de calor urbana" i es degraden sota el sol,
09:54
and degrade under the sun,
199
569723
1325
amb el qual els acabem respirant. Els sostres verts també retenen fins un 75 per cent de la pluja,
09:55
which we in turn breathe.
200
571072
1222
09:57
Green roofs also retain
up to 75 percent of rainfall,
up to 75 percent of rainfall,
201
572318
2658
09:59
so they reduce a city's need to fund
costly end-of-pipe solutions --
costly end-of-pipe solutions --
202
575000
3659
per tant redueixen la necessitat de la ciutat d'invertir en costosos manteniments de les sortides de tuberies,
que, incidentalment, es troben sovint ubicades en comunitats de justícia ambiental com la meva.
10:03
which, incidentally, are often located
203
578683
1820
10:05
in environmental justice
communities like mine.
communities like mine.
204
580527
2221
I proporcionen hàbitat pels nostres amiguets!
10:07
And they provide habitats
for our little friends!
for our little friends!
205
582772
3300
Doncs... (Rialles) super guay!!
10:10
[Butterfly]
206
586096
1157
10:12
(Laughter)
207
587277
1223
10:13
So cool!
208
588524
1183
Igualment, el projecte de demostració és un trampolí per al nostre nou negoci d'instal·lació de sostres verds,
10:14
Anyway, the demonstration
project is a springboard
project is a springboard
209
589731
2506
10:17
for our own green roof
installation business,
installation business,
210
592261
2124
donant feina i desenvolupament econòmic sostenible al sud del Bronx.
10:19
bringing jobs and sustainable
economic activity to the South Bronx.
economic activity to the South Bronx.
211
594409
3502
(Rialles) (Aplaudiments) A mi també m'agrada això.
10:22
[Green is the new black ...]
212
597935
1376
10:24
(Laughter) (Applause)
213
599335
4143
10:28
I like that, too.
214
603502
1651
Bé, ja sé que en Chris ens va dir que no féssim publicitat aquí,
10:29
Anyway, I know Chris told us
not to do pitches up here,
not to do pitches up here,
215
605177
3696
10:33
but since I have all of your attention:
216
608897
1880
però ja que tinc tota la vostra atenció: necessitem inversors. Fi de la publicitat.
10:35
We need investors. End of pitch.
217
610801
1587
Es millor demanar perdó que permís.
10:37
It's better to ask
for forgiveness than permission.
for forgiveness than permission.
218
612412
2388
10:39
Anyway --
219
614824
1156
Bé... (Rialles) (Aplaudiments)
10:40
(Laughter)
220
616004
1460
10:42
(Applause)
221
617488
4919
D'acord. Katrina. Abans del Katrina, el sud del Bronx i Ninth Ward a Nova Orleans
10:47
OK. Katrina.
222
622431
2263
10:50
Prior to Katrina, the South Bronx
and New Orleans' Ninth Ward
and New Orleans' Ninth Ward
223
625884
3024
tenien molt en comú. Les dues son zones altament poblades per gent de color,
10:53
had a lot in common.
224
628932
1189
10:54
Both were largely populated
by poor people of color,
by poor people of color,
225
630145
2754
les dues son incubadores d'innovació cultural: penseu en hip-hop i jazz.
10:57
both hotbeds of cultural innovation:
think hip-hop and jazz.
think hip-hop and jazz.
226
632923
3295
Les dues son comunitats a la vora d'un riu amb indústria
11:01
Both are waterfront communities
that host both industries and residents
that host both industries and residents
227
636242
3334
i amb residents que viuen aprop d'aquestes.
11:04
in close proximity of one another.
228
639600
1886
A l'era post-Katrina, tenim encara més en comú.
11:06
In the post-Katrina era,
we have still more in common.
we have still more in common.
229
641510
3048
En el millor dels casos estem ignorats, i en el pitjor, difamats i abusats
11:09
We're at best ignored,
and maligned and abused, at worst,
and maligned and abused, at worst,
230
644582
3478
per agències reguladores negligents, zonificacions pernicioses i responsabilitat governamental dèbil.
11:12
by negligent regulatory agencies,
pernicious zoning
pernicious zoning
231
648084
3347
11:16
and lax governmental accountability.
232
651455
2173
Ni la destrucció de Ninth Ward ni la del sud del Bronx era inevitable.
11:18
Neither the destruction of the Ninth Ward
nor the South Bronx was inevitable.
nor the South Bronx was inevitable.
233
653652
4428
Però hem sortit amb lliçons valuoses de com treure'ns de tot això.
11:22
But we have emerged with valuable lessons
234
658104
2136
11:25
about how to dig ourselves out.
235
660264
2273
Som més que simples símbols nacionals de zones urbanes deprimides.
11:27
We are more than simply
national symbols of urban blight
national symbols of urban blight
236
662561
3802
O problemes a resoldre per promeses electorals buides de presidents que vénen i van.
11:31
or problems to be solved
by empty campaign promises
by empty campaign promises
237
666387
3306
11:34
of presidents come and gone.
238
669717
1610
Ara deixarem la Costa del Golf
11:36
Now will we let the Gulf Coast
languish for a decade or two,
languish for a decade or two,
239
671351
2819
decaure per una dècada o dues com va passar amb el sud del Bronx?
O prendrem iniciatives pro-actives i aprendrem dels nostres propis recursos
11:38
like the South Bronx did?
240
674194
1262
11:40
Or will we take proactive steps
241
675480
1484
11:41
and learn from the homegrown resource
of grassroots activists
of grassroots activists
242
676988
2937
d'activistes radicals nascuts de la desesperació a comunitats com la meva?
11:44
that have been born of desperation
in communities like mine?
in communities like mine?
243
679949
2846
Escolteu, no espero que els individus,
11:47
Now listen, I do not expect individuals,
244
682819
2643
les corporacions o el govern facin el món un lloc millor perquè és correcte o moral.
11:50
corporations or government
to make the world a better place
to make the world a better place
245
685486
2785
11:53
because it is right or moral.
246
688295
1824
Aquesta presentació avui només vol representar una part del que he viscut,
11:55
This presentation today only represents
some of what I've been through.
some of what I've been through.
247
690596
4280
una part molt petita. No en teniu ni idea.
11:59
Like a tiny little bit. You've no clue.
248
694900
2076
12:01
But I'll tell you later,
if you want to know.
if you want to know.
249
697000
2096
Però us ho explicaré més tard, si ho voleu saber.
Però... Sé que és el resultat final, o el que és pot percebre d'aquest,
12:03
(Laughter)
250
699120
1065
12:05
But -- I know it's the bottom line,
or one's perception of it,
or one's perception of it,
251
700209
4290
el que motiva la gent.
12:09
that motivates people in the end.
252
704523
1736
Jo estic interessada en el que m'agrada anomenar "triple resultat final"
12:11
I'm interested in what I like to call
the "triple bottom line"
the "triple bottom line"
253
706283
2922
que el desenvolupament sostenible pot produir.
12:14
that sustainable development can produce.
254
709229
2224
Desenvolupaments que tenen el potencial de crear beneficis positius per a tots els implicats:
12:16
Developments that have the potential
to create positive returns
to create positive returns
255
711477
3922
12:20
for all concerned:
the developers, government
the developers, government
256
715423
3102
els promotors, el govern i la comunitat on aquests projectes tenen lloc.
12:23
and the community
where these projects go up.
where these projects go up.
257
718549
2436
Actualment, això no passa a la ciutat de Nova York.
12:25
At present, that's not happening
in New York City.
in New York City.
258
721009
2540
I estem treballant amb un dèficit al planejament urbà global.
12:29
And we are operating with a comprehensive
urban-planning deficit.
urban-planning deficit.
259
724311
3665
Una desfilada de subsidis del govern proposarà la creació
12:33
A parade of government subsidies
260
728358
2095
12:35
is going to propose big-box and stadium
developments in the South Bronx,
developments in the South Bronx,
261
730477
3552
de centres de gran distribució i estadis al sud del Bronx,
però hi ha una coordinació deficient entre els agents urbans sobre com
12:38
but there is scant coordination
between city agencies
between city agencies
262
734053
3083
tractar els efectes acumulatius del augment de tràfic, pol·lució, deixalles sòlides
12:41
on how to deal with the cumulative effects
of increased traffic, pollution,
of increased traffic, pollution,
263
737160
3750
12:45
solid waste and the impacts on open space.
264
740934
2525
i els impactes als espais oberts. I la seva forma d'abordar l'economia local
12:48
And their approaches to local economic
and job development are so lame
and job development are so lame
265
743483
4380
i la creació de treball és tan poc convincent que no fa ni gràcia.
12:52
it's not even funny.
266
747887
1171
Perque, a sobre de tot això, l'equip esportiu més ric del mon està reemplaçant
12:53
Because on top of that,
267
749082
2199
12:56
the world's richest sports team
is replacing the House That Ruth Built
is replacing the House That Ruth Built
268
751305
4423
l'estadi dels Yankees destruint dos parcs mol apreciats per la comunitat.
13:00
by destroying two
well-loved community parks.
well-loved community parks.
269
755752
2817
Ara, nosaltres tindrem fins i tot menys que la xifra estadística que he dit abans.
13:03
Now, we'll have even less
than that stat I told you about earlier.
than that stat I told you about earlier.
270
758593
3111
I tot i que menys del 25 per cent dels residents del sud del Bronx tenen cotxe,
13:06
And although less than 25 percent
of South Bronx residents own cars,
of South Bronx residents own cars,
271
761728
3318
aquests projectes inclouen milers de noves places d'aparcament,
13:09
these projects include
thousands of new parking spaces,
thousands of new parking spaces,
272
765070
3674
tot i que presenten una carència de transport public massiu.
13:13
yet zip in terms of mass public transit.
273
768768
3254
El que falta per un debat més ampli és un anàlisi exhaustiu
13:16
Now, what's missing from the larger debate
274
772046
2032
sobre cost i benefici de no arreglar una comunitat insana
13:18
is a comprehensive cost-benefit analysis
275
774102
1929
13:20
between not fixing an unhealthy,
environmentally-challenged community,
environmentally-challenged community,
276
776055
3399
i amenaçada ambientalment, o incorporar canvis
13:24
versus incorporating structural,
sustainable changes.
sustainable changes.
277
779478
3607
d'estructura sostenibles.
El meu despatx treballa molt lligat a la Universitat de Columbia i altres
13:27
My agency is working closely
with Columbia University and others
with Columbia University and others
278
783109
3231
per donar llum a aquests problemes.
13:31
to shine a light on these issues.
279
786364
1586
Ara, deixem-ho clar. No estic en contra del desenvolupament.
13:32
Now let's get this straight:
I am not anti-development.
I am not anti-development.
280
787974
3199
Això nostre és una ciutat, no una reserva natural. I jo he acceptat la capitalista que porto dintre.
13:35
Ours is a city, not a wilderness preserve.
281
791197
2408
13:38
And I've embraced my inner capitalist.
282
793629
3039
I probablement tots en porteu un o una, i si no, us farà falta.
13:41
And, but I don't have --
283
796692
1477
13:42
(Laughter)
284
798193
1625
13:44
You probably all have,
and if you haven't, you need to.
and if you haven't, you need to.
285
799842
2596
Així que no tinc cap problema amb els promotors guanyant diners.
13:47
(Laughter)
286
802462
3770
13:51
So I don't have a problem
with developers making money.
with developers making money.
287
806256
3416
No hi ha prou precedents per demostrar que un desenvolupament
13:54
There's enough precedent out there
to show that a sustainable,
to show that a sustainable,
288
809696
2950
sostenible i bo per la comunitat també pot donar grans beneficis.
13:57
community-friendly development
can still make a fortune.
can still make a fortune.
289
812670
4391
Uns companys de TED : Bill McDonough i Armory Lovins,
14:01
Fellow TEDsters Bill McDonough
and Amory Lovins --
and Amory Lovins --
290
817085
3072
tots dos son els meus herois, han demostrat que realment això es pot fer.
14:04
both heroes of mine by the way --
have shown that you can actually do that.
have shown that you can actually do that.
291
820181
3969
Jo tinc un problema amb els promotors que sobreexploten
14:08
I do have a problem
with developments that hyper-exploit
with developments that hyper-exploit
292
824174
2802
14:11
politically vulnerable
communities for profit.
communities for profit.
293
827000
2167
comunitats políticament vulnerables per fer diners.
Si això continua és una vergonya per a tots nosaltres,
14:13
That it continues is a shame upon us all,
294
829191
2848
perquè tots som responsables pel futur del que creem.
14:16
because we are all responsible
for the future that we create.
for the future that we create.
295
832063
2941
Però una de les coses que faig per pensar en millors possibilitats és aprendre de visionaris d'altres ciutats.
14:19
But one of the things I do
to remind myself of greater possibilities,
to remind myself of greater possibilities,
296
835028
3247
14:23
is to learn from visionaries
in other cities.
in other cities.
297
838299
2134
Aquesta és la meva versió de la globalització.
14:25
This is my version of globalization.
298
840457
2032
Mirem Bogotà. Pobre, latina, envoltada de violència d'armes
14:27
Let's take Bogota.
299
842513
1533
14:28
Poor, Latino, surrounded by
runaway gun violence and drug trafficking;
runaway gun violence and drug trafficking;
300
844070
3793
i tràfic de drogues: una reputació no tan diferent de la del sud del Bronx.
14:32
a reputation not unlike
that of the South Bronx.
that of the South Bronx.
301
847887
2838
Tot i això, aquesta ciutat va obtenir una benedicció al final dels anys 90
14:35
However, this city was blessed
in the late 1990s
in the late 1990s
302
850749
3227
14:38
with a highly-influential
mayor named Enrique Peñalosa.
mayor named Enrique Peñalosa.
303
854000
4024
gràcies a un alcalde molt influent que es diu Enrique Penalosa.
Ell va mirar la demografía.
14:42
He looked at the demographics.
304
858048
1781
Pocs ciutadans de Bogotà tenen cotxe propi, tot i això, una gran part dels recursos de la ciutat es va dedicar a servir als cotxes.
14:44
Few Bogotanos own cars,
305
859853
1731
14:46
yet a huge portion of the city's resources
was dedicated to serving them.
was dedicated to serving them.
306
861608
4038
Si ets un alcalde, pots fer-hi alguna cosa.
14:50
If you're a mayor, you can
do something about that.
do something about that.
307
865670
2385
La seva administració va reduir els carrers municipals clau de 5 a 3 fileres,
14:52
His administration narrowed key municipal
thoroughfares from five lanes to three,
thoroughfares from five lanes to three,
308
868079
4256
va prohibir l'aparcament en aquests carrers, va ampliar les voreres
14:57
outlawed parking on those streets,
309
872359
2263
14:59
expanded pedestrian walkways
and bike lanes,
and bike lanes,
310
874646
2779
i els carrils bici, va crear places públiques,
15:02
created public plazas,
311
877449
1931
va crear un dels sistemes d'autobusos públics més eficients del món sencer.
15:04
created one of the most efficient
bus mass-transit systems
bus mass-transit systems
312
879404
2867
15:07
in the entire world.
313
882295
1482
Per culpa d'aquests esforços tan brillants, va estar a punt de ser impugnat.
15:08
For his brilliant efforts,
he was nearly impeached.
he was nearly impeached.
314
883801
3774
Però quan la gent va començar a veure que es donava preferència als problemes
15:12
But as people began to see
that they were being put first
that they were being put first
315
888186
3706
15:16
on issues reflecting
their day-to-day lives,
their day-to-day lives,
316
891916
2210
que afectaven a les seves vides quotidianes, coses increïbles van començar a passar.
15:18
incredible things happened.
317
894150
1331
La gent va parar d'abocar deixalles al carrer. El crim va baixar.
15:20
People stopped littering.
318
895505
1392
15:21
Crime rates dropped, because the streets
were alive with people.
were alive with people.
319
896921
3885
Perquè els carrers eren vius i amb gent.
La seva administració va atacar diferents problemes urbans típics, un a un,
15:25
His administration attacked several
typical urban problems at one time,
typical urban problems at one time,
320
900830
3879
i amb un pressupost de tercer món.
15:29
and on a third-world budget, at that.
321
904733
2111
No tenim excusa en aquest país. Ho sento.
15:31
We have no excuse
in this country, I'm sorry.
in this country, I'm sorry.
322
906868
2699
Pero la conclusió final és que el seu objectiu de donar prioritat a la gent
15:34
But the bottom line is:
their people-first agenda
their people-first agenda
323
909591
2841
15:37
was not meant to penalize
those who could actually afford cars,
those who could actually afford cars,
324
912456
3914
no va suposar penalitzar aquells que no podien permetre's un cotxe,
sinó donar oportunitats a tots els ciutadans de Bogotà per participar
15:41
but rather, to provide opportunities
for all Bogotanos to participate
for all Bogotanos to participate
325
916394
3865
a la ressurgència de la ciutat. El fet que el desenvolupament no hauria de produir-se
15:45
in the city's resurgence.
326
920283
1622
15:46
That development should not come
327
921929
2160
a costa de la majoria de la població es considera encara una idea radical aqui als Estats Units.
15:48
at the expense of the majority
of the population
of the population
328
924113
2587
15:51
is still considered
a radical idea here in the U.S.
a radical idea here in the U.S.
329
926724
2770
Però l'exemple de Bogotà té el poder de canviar això.
15:54
But Bogota's example
has the power to change that.
has the power to change that.
330
929518
2458
Vosaltres, en canvi, heu estat beneits amb el regal de la influència.
15:57
You, however, are blessed
with the gift of influence.
with the gift of influence.
331
932327
3493
Per això esteu aquí i per això valoreu la informació que intercanviem.
16:00
That's why you're here and why you
value the information we exchange.
value the information we exchange.
332
935844
3722
Utilitzeu la vostra influència per donar suport a canvis sostenibles exhaustius per tot arreu.
16:04
Use your influence
333
939590
1350
16:05
in support of comprehensive,
sustainable change everywhere.
sustainable change everywhere.
334
940964
3300
No en parleu només a TED. Això és un objectiu de política de país que estic intentant construir,
16:09
Don't just talk about it at TED.
335
944567
1695
16:11
This is a nationwide policy agenda
I'm trying to build,
I'm trying to build,
336
946985
4110
i com tots sabeu, la política és personal.
16:15
and as you all know,
politics are personal.
politics are personal.
337
951119
2603
Ajudeu-me a que el verd sigui el nou negre. Ajudeu-me a que la sostenibilitat sigui sexy.
16:18
Help me make green the new black.
338
954118
1974
16:21
Help me make sustainability sexy.
339
956592
2137
Feu que sigui part dels vostres sopars i converses als cocktails
16:23
Make it a part of your dinner
and cocktail conversations.
and cocktail conversations.
340
958753
3397
Ajudeu-me a lluitar per la justícia econòmica i ambiental.
16:26
Help me fight for environmental
and economic justice.
and economic justice.
341
962174
3103
Recolzeu les inversions de benefici triple.
16:30
Support investments
with a triple-bottom-line return.
with a triple-bottom-line return.
342
965301
2675
16:32
Help me democratize sustainability
by bringing everyone to the table,
by bringing everyone to the table,
343
968000
4540
Ajudeu-me a democratitzar las sostenibilitat portant a tothom a la taula
i insistint que la planificació global es pot fer a tot arreu.
16:37
and insisting that comprehensive
planning can be addressed everywhere.
planning can be addressed everywhere.
344
972564
3349
Oh bé, estic contenta de tenir una mica més de temps!
16:40
Oh good, glad I have a little more time!
345
975937
1908
Escolteu: quan vaig parlar amb el Sr. Gore l'altre dia esmorçant,
16:42
Listen -- when I spoke to Mr. Gore
the other day after breakfast,
the other day after breakfast,
346
977869
3945
vaig preguntar-li com s'inclourien els activistes per la justícia ambiental
16:46
I asked him how environmental justice
activists were going to be included
activists were going to be included
347
981838
4748
a la seva nova estratègia de marketing.
16:51
in his new marketing strategy.
348
986610
2226
La seva resposta va ser un programa de subvencions.
16:53
His response was a grant program.
349
988860
2308
No penso que entengués que no li estava demanant diners.
16:57
I don't think he understood
that I wasn't asking for funding.
that I wasn't asking for funding.
350
992692
3742
Li estava fent una oferta. (Aplaudiments)
17:03
I was making him an offer.
351
998736
1772
17:07
(Applause)
352
1002233
6512
17:14
What troubled me was that this
top-down approach is still around.
top-down approach is still around.
353
1009983
4364
El que em va preocupar va ser que el seu enfocament de dalt a baix encara existeix.
Ara, no us confongueu, necessitem diners. (Rialles)
17:20
Now, don't get me wrong, we need money.
354
1015260
1890
17:21
(Laughter)
355
1017174
1412
17:23
But grassroots groups
are needed at the table
are needed at the table
356
1018610
4107
Però els grups locals son necessaris a la taula durant els processos de decisió.
17:27
during the decision-making process.
357
1022741
2818
Del 90 per cent de l'energia que el Sr. Gore ens recorda que malgastem cada dia,
17:30
Of the 90 percent of the energy
that Mr. Gore reminded us
that Mr. Gore reminded us
358
1025583
4044
17:34
that we waste every day,
359
1029651
1422
no afegiu malgastar la nostra energia, la intel·ligència
17:35
don't add wasting our energy, intelligence
360
1031097
3170
i l'experiència durament guanyada. (Aplaudiments)
17:39
and hard-earned experience to that count.
361
1034291
3843
17:42
(Applause)
362
1038158
5463
He vingut de molt lluny per trobar-me amb vosaltres així.
17:48
I have come from so far
to meet you like this.
to meet you like this.
363
1043645
6468
Per favor, no em malgasteu. Treballant junts,
17:56
Please don't waste me.
364
1051436
2375
18:00
By working together,
365
1055628
1154
podem convertir un d'aquells petits grups d'individus en creixement
18:01
we can become one of those small,
rapidly-growing groups of individuals
rapidly-growing groups of individuals
366
1056806
4978
que realment tenen la valentia i el coratge de creure que realment podem canviar el mon.
18:06
who actually have the audacity and courage
367
1061808
2207
18:08
to believe that we actually
can change the world.
can change the world.
368
1064039
2631
Potser hem arribat a aquesta conferència des d'etapes de la vida molt, molt diferents,
18:12
We might have come to this conference
369
1067238
1770
18:13
from very, very different
stations in life,
stations in life,
370
1069032
2532
però creieu-me, tots nosaltres compartim una cosa molt poderosa:
18:16
but believe me, we all share
one incredibly powerful thing.
one incredibly powerful thing.
371
1071588
4600
no tenim res a perdre i tot a guanyar.
18:23
We have nothing to lose
and everything to gain.
and everything to gain.
372
1078517
3530
Ciao bellos! (Aplaudiments)
18:28
Ciao, bellos!
373
1083675
1176
18:29
(Applause)
374
1084875
6468
ABOUT THE SPEAKER
Majora Carter - Activist for environmental justiceMajora Carter redefined the field of environmental equality, starting in the South Bronx at the turn of the century. Now she is leading the local economic development movement across the USA.
Why you should listen
Majora Carter is a visionary voice in city planning who views urban renewal through an environmental lens. The South Bronx native draws a direct connection between ecological, economic and social degradation. Hence her motto: "Green the ghetto!"
With her inspired ideas and fierce persistence, Carter managed to bring the South Bronx its first open-waterfront park in 60 years, Hunts Point Riverside Park. Then she scored $1.25 million in federal funds for a greenway along the South Bronx waterfront, bringing the neighborhood open space, pedestrian and bike paths, and space for mixed-use economic development.
Her success is no surprise to anyone who's seen her speak; Carter's confidence, energy and intensely emotional delivery make her talks themselves a force of nature. (The release of her TEDTalk in 2006 prompted Guy Kawasaki to wonder on his blog whether she wasn't "every bit as good as [Apple CEO] Steve Jobs," a legendary presenter.)
Carter, who was awarded a 2005 MacArthur "genius" grant, served as executive director of Sustainable South Bronx for 7 years, where she pushed both for eco-friendly practices (such as green and cool roofs) and, equally important, job training and green-related economic development for her vibrant neighborhood on the rise. Since leaving SSBx in 2008, Carter has formed the economic consulting and planning firm the Majora Carter Group, to bring her pioneering approach to communities far outside the South Bronx. Carter is working within the cities of New Orleans, Detroit and the small coastal towns of Northeastern North Carolina. The Majora Carter Group is putting the green economy and green economic tools to use, unlocking the potential of every place -- from urban cities and rural communities, to universities, government projects, businesses and corporations -- and everywhere else in between.
Majora Carter | Speaker | TED.com