TED2013
Juan Enriquez: Your online life, permanent as a tattoo
Juan Enriquez: Dit online liv, permanent som en tatovering
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Hvad hvis Andy Warhol var forkert og i stedet for at være kendt i 15 minutter, er vi bare anonyme for så længe? I denne korte tale, ser Juan Enriquez på de overraskende permanente effekter af digital delning på vores personlige privatliv. Han deler indsigt fra de gamle grækerne til at hjælpe os at håndtere vores nye "digitale tatoveringer".
Juan Enriquez - Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society. Full bio
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society. Full bio
Double-click the English transcript below to play the video.
00:13
All right, so let's take
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Lad os tale om
00:14
four subjects that obviously go together:
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fire ting, der klart passer sammen:
00:17
big data, tattoos, immortality and the Greeks.
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store mængder af data, tatoveringer,
udødelighed og grækerne.
udødelighed og grækerne.
00:21
Right?
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Ret?
00:22
Now, the issue about tattoos is that,
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Det hele med tatoveringer er, at
00:26
without a word, tattoos really do shout.
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uden et ord, skriger de virkelig.
00:30
[Beautiful]
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[Smuk]
00:34
[Intriguing]
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[Fascinerende]
00:36
So you don't have to say a lot.
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Du behøver ikke sige meget.
00:39
[Allegiance]
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[Loyalitet]
00:43
[Very intimate]
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[Meget intim]
00:47
[Serious mistakes]
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[Alvorlig fejl]
00:50
(Laughter)
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(Latter)
00:54
And tattoos tell you a lot of stories.
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Tatoveringer fortæller mange historier.
00:58
If I can ask an indiscreet question,
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Får jeg stille et personligt spørgsmål?
00:59
how many of you have tattoos?
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Hvor mange af jer har tatoveringer?
01:03
A few, but not most.
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Nogle, men ikke de fleste.
01:04
What happens if Facebook, Google, Twitter, LinkedIn,
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Hvad sker hvis Facebook, Google, Twitter, LinkedIn,
01:07
cell phones, GPS, Foursquare, Yelp, Travel Advisor,
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mobiler, GPS, Foursquare, Yelp, Travel Advisor,
01:10
all these things you deal with every day
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alle disse tjenester du bruger hver dag
01:13
turn out to be electronic tattoos?
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viser sig at være elektroniske tatoveringer?
01:15
And what if they provide as much information
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Og tænk hvis de giver så meget information
01:17
about who and what you are as any tattoo ever would?
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om hvem og hvad du er, ligesom en tatovering gør.
01:22
What's ended up happening over the past few decades
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Det, der er sket under de seneste årtier er,
01:24
is the kind of coverage that you had as a head of state
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at den type af overvågning som
du havde som statsoverhoved,
du havde som statsoverhoved,
01:27
or as a great celebrity
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eller som stor kendis
01:30
is now being applied to you every day by all these people
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nu også gælder for dig, dagligt,
af alle disse mennesker
af alle disse mennesker
01:33
who are Tweeting, blogging, following you,
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der bruger Twitter, blogger, følger dig,
01:36
watching your credit scores and what you do to yourself.
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og ser status på dine kreditkort
og hvad du gør for dig selv.
og hvad du gør for dig selv.
01:40
And electronic tattoos also shout.
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Elektroniske tatoveringer råber også.
01:44
And as you're thinking of the consequences of that,
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Når du tænker på konsekvenserne af det,
01:47
it's getting really hard to hide from this stuff, among other things,
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at det begynder at bliver meget svært
at skjule sig fra dette, blandt andet
at skjule sig fra dette, blandt andet
01:50
because it's not just the electronic tattoos,
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fordi det ikke er kun de elektroniske tatoveringer,
01:52
it's facial recognition that's getting really good.
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det er ansigtsgenkendelsen, der bliver meget god.
01:56
So you can take a picture with an iPhone and get all the names,
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Du kan tage et billede med en iPhone
og finde ud af alle navnene,
og finde ud af alle navnene,
02:00
although, again, sometimes it does make mistakes. (Laughter)
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selv om den stadig gør fejl. (Latter)
02:04
But that means you can take a typical bar scene like this,
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Det betyder dog, at du kan tage et typisk barscenario som dette,
02:07
take a picture, say, of this guy right here,
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tage et billede af, sig, fyren der,
02:11
get the name, and download all the records
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få oplyst navnet og hente alle fakta
02:15
before you utter a word or speak to somebody,
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før du siger et enkelt ord eller taler med nogen,
02:19
because everybody turns out to be
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fordi alle viser sig være
02:20
absolutely plastered by electronic tattoos.
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helt dækket af elektroniske tatoveringer.
02:24
And so there's companies like face.com that now have
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Der er også virksomheder som face.com der har
02:26
about 18 billion faces online.
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cirka 18 milliarder ansigter online.
02:30
Here's what happened to this company.
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Det følgende skete til virksomheden.
02:31
[Company sold to Facebook, June 18, 2012...]
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[Virksomheden solgt til Facebook, 18 juni 2012...]
02:34
There are other companies that will place a camera
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Der er andre selskaber, der vil placere et kamera
02:37
like this — this has nothing to do with Facebook —
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som dette -- dette har intet at gøre med Facebook --
02:39
they take your picture, they tie it to the social media,
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de tager et billede af dig,
de binder den til sociale medier,
de binder den til sociale medier,
02:41
they figure out you really like to wear black dresses,
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de regner ud, at du virkelig
synes godt om sorte kjoler,
synes godt om sorte kjoler,
02:44
so maybe the person in the store comes up and says,
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så måske kommer de ansatte
i butikken frem og siger,
i butikken frem og siger,
02:46
"Hey, we've got five black dresses
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"Hej, vi har fem sorte kjoler,
02:48
that would just look great on you."
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der ville se fantastisk ud på dig."
02:52
So what if Andy was wrong?
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Hvad hvis Andy tager fejl?
02:54
Here's Andy's theory.
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Dette er Andys teori.
02:55
[In the future, everybody will be world famous for 15 minutes.]
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[I fremtiden vil alle være berømte i 15 minutter.]
02:57
What if we flip this?
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Hvad hvis vi vender dette?
02:58
What if you're only going to be anonymous for 15 minutes? (Laughter)
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Hvad hvis du vil være anonym kun i 15 minutter?
03:03
Well, then, because of electronic tattoos,
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På grund af disse elektroniske tatoveringer,
03:06
maybe all of you and all of us are very close to immortality,
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måske vi alle er meget tæt på udødelighed,
03:10
because these tattoos will live
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fordi disse tatoveringer vil leve
03:12
far longer than our bodies will.
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meget længere end vore kroppe.
03:15
And if that's true, then what we want to do
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Og hvis det er sandt, vil vi
03:16
is we want to go through four lessons from the Greeks
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gennemgå fire lektioner fra grækerne
03:20
and one lesson from a Latin American.
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og en lektion fra en latinamerikansk.
03:23
Why the Greeks?
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Hvorfor grækerne?
03:25
Well, the Greeks thought about what happens
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Grækerne tænkte på, hvad der sker
03:27
when gods and humans and immortality mix for a long time.
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når guder, mennesker og
udødelighed blandes i lang tid.
udødelighed blandes i lang tid.
03:32
So lesson number one: Sisyphus.
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Lektion nummer et: Sisyfos.
03:35
Remember? He did a horrible thing, condemned for all time
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Husker I? Han gjorde noget
forfærdeligt og blev dømt til at
forfærdeligt og blev dømt til at
03:38
to roll this rock up, it would roll back down,
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for evigt rulle op en stor sten,
der rullede ned tilbage igen,
der rullede ned tilbage igen,
03:40
roll back up, roll back down.
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rulle op, rulle ned igen.
03:42
It's a little like your reputation.
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Det er ligesom jeres omdømme.
03:44
Once you get that electronic tattoo,
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Når I får en elektronisk tatovering,
03:46
you're going to be rolling up and down for a long time,
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vil I rulle op og ned meget lang,
03:49
so as you go through this stuff,
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så når du går igennem dette,
03:51
just be careful what you post.
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tænke over, hvad du poster.
03:54
Myth number two: Orpheus, wonderful guy,
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Myte nummer to: Orfeus, en vidunderlig fyr,
03:57
charming to be around, great partier, great singer,
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charmerende, god til at feste, talentfuld sanger,
04:01
loses his beloved, charms his way into the underworld,
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der mister sin elskede,
charmer sig ned i underverdenen,
charmer sig ned i underverdenen,
04:04
only person to charm his way into the underworld,
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den eneste person, der formåede
at charme sig dernede,
at charme sig dernede,
04:07
charms the gods of the underworld,
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charmer guderne af underverdenen
04:09
they release his beauty on the condition
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de frigiver sin elskede på den betingelse,
04:12
he never look at her until they're out.
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at han ikke ser på hende, indtil de kommer op.
04:15
So he's walking out and walking out and walking out
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Så går han, og går og går
04:17
and he just can't resist. He looks at her, loses her forever.
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men han kan ikke modstå, han ser
på hende og mister hende for evigt.
på hende og mister hende for evigt.
04:21
With all this data out here, it might be a good idea
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Med alle disse data herude, kan det være en god idé
04:24
not to look too far into the past of those you love.
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ikke at kigge for dybt ind i fortiden af dem, du elsker.
04:30
Lesson number three: Atalanta.
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Lektion nummer tre: Atalante.
04:33
Greatest runner. She would challenge anybody.
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Den bedste løber, der udfordrede alle.
04:37
If you won, she would marry you.
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Hvis du vandt, ville hun gifte sig med dig.
04:40
If you lost, you died.
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Hvis du tabte, døde du.
04:43
How did Hippomenes beat her?
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Hvordan kunde Hippomenes slå hende?
04:45
Well, he had all these wonderful little golden apples,
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Jo, han havde alle disse vidunderlige gyldne æbler.
04:47
and she'd run ahead, and he'd roll a little golden apple.
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Hun løb foran og rullede et lille gyldent æble.
04:50
She'd run ahead, and he'd roll a little golden apple.
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Hun løb foran og rullede et lille gyldent æble.
04:52
She kept getting distracted. He eventually won the race.
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Hun fortsatte med at blive distraheret.
Endelig vandt han løbet.
Endelig vandt han løbet.
04:56
Just remember the purpose as all these little golden apples
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Bare husk formålet af disse gyldne æbler
04:59
come and reach you and you want to post about them
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kommer til dig, og du ønsker at skrive om dem
05:02
or tweet about them or send a late-night message.
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eller tweete om dem eller
sende en besked sent om natten.
sende en besked sent om natten.
05:05
And then, of course, there's Narcissus.
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Og der er selvfølgelig Narcissus.
05:09
Nobody here would ever be accused or be familiar with Narcissus.
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Ingen her nogensinde ville blive beskyldt eller bekendt med Narcissus.
05:12
(Laughter)
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(Latter)
05:15
But as you're thinking about Narcissus,
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Men når man tænker på Narcissus,
05:17
just don't fall in love with your own reflection.
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bare ikke falde i kærlighed med dit eget spejlbillede.
05:21
Last lesson, from a Latin American:
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Sidste lektion fra en latinamerikansk,
05:23
This is the great poet Jorge Luis Borges.
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dette er den store digter Jorge Luis Borges.
05:26
When he was threatened by the thugs
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Da han blev truet af banditter
05:27
of the Argentine military junta,
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i den argentinske militærjunta,
05:30
he came back and said, "Oh, come on,
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kom han tilbage og sagde, "Kom nu,
05:32
how else can you threaten, other than with death?"
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hvordan kan du ellers true med, bortset med døden?"
05:35
The interesting thing, the original thing,
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Det interessante, det oprindelige
05:38
would be to threaten somebody with immortality.
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ville være at true nogen med udødelighed.
05:42
And that, of course, is what we are all
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Og det er naturligvis, hvad vi alle er
05:43
now threatened with today because of electronic tattoos.
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truede af i dag på grund af
elektroniske tatoveringer.
elektroniske tatoveringer.
05:47
Thank you.
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Tak.
05:48
(Applause)
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(Bifald)
ABOUT THE SPEAKER
Juan Enriquez - FuturistJuan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society.
Why you should listen
A broad thinker who studies the intersections of these fields, Enriquez has a talent for bridging disciplines to build a coherent look ahead. He is the managing director of Excel Venture Management, a life sciences VC firm. He recently published (with Steve Gullans) Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Shaping Life on Earth. The book describes a world where humans increasingly shape their environment, themselves and other species.
Enriquez is a member of the board of Synthetic Genomics, which recently introduced the smallest synthetic living cell. Called “JCVI-syn 3.0,” it has 473 genes (about half the previous smallest cell). The organism would die if one of the genes is removed. In other words, this is the minimum genetic instruction set for a living organism.
Juan Enriquez | Speaker | TED.com