TED@Johannesburg
Ludwick Marishane: A bath without water
Ludwick Marishane: Kupka bez vode
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Da svaki dan morate hodati kilometar i pol za vrč vode, kao što moraju milijuni ljudi, nije baš vjerojatno da biste tu dragocjenu vodu koristili za kupanje. Mladi poduzetnik Ludwick Marishane priča nejverojatnu, duhovitu priču o tome kako je izumio jeftino, čisto i praktično rješenje: DryBath, prvi losion na svijetu koji zamjenjuje kupanje.
Ludwick Marishane - Entrepreneur
Student Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths. Full bio
Student Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths. Full bio
Double-click the English transcript below to play the video.
00:15
So I grew up in Limpopo, on the border of Limpopo
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Odrastao sam u Limpopou, na granici Limpopoa
00:18
and Mpumalanga, a little town called Motetema.
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i Mpumalange, u gradiću zvanom Motetema.
00:21
Water and electricity supply are as unpredictable
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Opskrba vodom i strujom nepredvidiva je
00:24
as the weather, and growing up in these tough situations,
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poput vremenskih prilika.
Odrastajući u tako teškoj situaciji,
Odrastajući u tako teškoj situaciji,
00:28
at the age of 17, I was relaxing with a couple of friends
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kad sam imao 17 godina,
opuštao sam se s nekolicinom prijatelja.
opuštao sam se s nekolicinom prijatelja.
00:32
of mine in winter, and we were sunbathing.
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Bila je zima i sunčali smo se.
00:34
The Limpopo sun gets really hot in winter.
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Sunce u Limpopou zimi postane vrlo jako.
00:38
So as we were sunbathing, my best friend next to me says,
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Dok smo se tako sunčali,
moj je najbolji prijatelj rekao:
moj je najbolji prijatelj rekao:
00:41
"Man, why doesn't somebody invent something that you can
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"Zašto netko ne izumi nešto
00:44
just put on your skin and then you don't have to bathe?"
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što možeš samo nanijeti na kožu
i onda se ne moraš kupati?"
i onda se ne moraš kupati?"
00:48
And I sat, and I was like, "Man, I would buy that, eh?"
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Sjedio sam i pomislio: "Čovječe, kupio bih to."
00:51
So I went home, and I did a little research,
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Otišao sam kući i malo istraživao.
00:55
and I found some very shocking statistics.
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Otkrio sam neke vrlo šokatne statistike.
00:58
Over 2.5 billion people in the world today
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Više od 2,5 milijarde ljudi danas
01:01
do not have proper access to water and sanitation.
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nema pravi pristup vodi i sanitarnim uređajima.
01:04
Four hundred and fifty million of them are in Africa,
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450 milijuna njih nalazi se u Africi,
01:07
and five million of them are in South Africa.
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a 5 milijuna u Južnoafričkoj Republici.
01:09
Various diseases thrive in this environment,
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Različite bolesti bujaju u takvoj okolini,
01:12
the most drastic of which is called trachoma.
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a najdrastičnija od njih zove se trahom.
01:15
Trachoma is an infection of the eye due to dirt
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Trahom je infekcija oka zbog prljavštine
01:18
getting into your eye. Multiple infections of trachoma
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koja uđe u oko. Višestruke infekcije trahomom
01:21
can leave you permanently blind.
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mogu vas trajno oslijepiti.
01:24
The disease leaves eight million people permanently blind
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Bolest trajno osljepljuje 8 milijuna ljudi
01:28
each and every year. The shocking part about it
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svake godine. Šokantno je to
01:30
is that to avoid being infected with trachoma,
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što, da biste izbjegli infekciju trahomom,
01:33
all you have to do is wash your face:
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morate samo oprati lice:
01:35
no medicine, no pills, no injections.
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nikakav lijek, tablete ili injekcije.
01:38
So after seeing these shocking statistics, I thought to myself,
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Nakon što sam vidio te
šokantne statistike, pomislio sam:
šokantne statistike, pomislio sam:
01:41
"Okay, even if I'm not just doing it for myself
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"Čak i ako to ne činim samo zbog sebe
01:43
and the fact that I don't want to bathe, I at least need
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i toga što se ne želim kupati,
01:46
to do it to try to save the world." (Laughter)
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barem bih to trebao učiniti
da pokušam spasiti svijet." (Smijeh).
da pokušam spasiti svijet." (Smijeh).
01:48
So with my trusty little steed, my Nokia 6234 cell phone --
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Uz pomoć svoje male konjanice,
mobitela Nokia 6234,
mobitela Nokia 6234,
01:53
I didn't have a laptop, I didn't have Internet much,
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jer nisam imao laptop, a ni internet,
01:56
except for the 20-rand-an-hour Internet cafe —
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osim u internet kafiću za 20 randa po satu --
01:59
I did research on Wikipedia, on Google, about lotions,
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istraživao sam na Wikipediji i Googleu o losionima,
02:02
creams, the compositions, the melting points, the toxicities --
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kremama, sastavima, talištima, toksičnosti.
02:06
I did high school science --
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Bila je to znanost na razini srednje škole.
02:08
and I wrote down a little formula on a piece of paper,
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Zapisao sam malu formulu na komadić papira
02:11
and it looked like the KFC special spice, you know?
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i izgledala je poput posebnog začina u fast foodu.
02:15
So I was like, okay, so we've got the formula ready.
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Pomislio sam kako imamo spremnu formulu.
02:17
Now we need to get this thing into practice.
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Sad je treba provesti u djelo.
02:20
Fast forward four years later, after having written
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Četiri godine kasnije, nakon što sam napisao
02:24
a 40-page business plan on the cell phone,
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poslovni plan od 40 stranica na mobitelu,
02:26
having written my patent on the cell phone,
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kao i patent,
02:29
I'm the youngest patent-holder in the country,
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najmlađi sam vlasnik patenta u državi,
02:31
and — ("No more bathing!") —
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i... ("Nema više kupanja!")
02:34
I can't say any more than that. (Laughter)
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Ne mogu reći više od toga. (Smijeh).
02:37
I had invented DryBath, the world's first
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Izumio sam DryBath,
02:40
bath-substituting lotion.
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prvi losion na svijetu koji zamjenjuje kupanje.
02:43
You literally put it on your skin, and you don't have to bathe.
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Doslovce ga nanesete na kožu i ne morate se kupati.
02:48
(Laughter)
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(Smijeh)
02:52
So after having tried to make it work in high school
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Nakon što sam to pokušao primijeniti u srednjoj školi,
02:55
with the limited resources I had, I went to university,
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uz ograničena sredstva, otišao sam na studij,
02:58
met a few people, got it into practice,
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upoznao nekoliko ljudi, praktično ga primijenio
03:01
and we have a fully functioning product that's ready
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i imamo potpuno funkcionalan proizvod spreman
03:04
to go to the market. It's actually available on the market.
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za izlazak na tržište. Dostupan je na tržištu.
03:07
So we learned a few lessons in commercializing
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Naučili smo nekoliko lekcija iz komercijalizacije
03:10
and making DryBath available.
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i nastojanja da DryBath učinimo dostupnim.
03:12
One of the things we learned was that poor communities
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Jedna od stvari koje smo naučili
bila je da siromašne zajednice
bila je da siromašne zajednice
03:14
don't buy products in bulk.
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ne kupuju proizvode na veliko.
03:17
They buy products on demand. A person in Alex
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Kupuju ih prema potrebi. Osoba u Alexu
03:19
doesn't buy a box of cigarettes. They buy one cigarette
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neće kupiti kutiju cigareta. Kupit će jednu cigaretu
03:22
each day, even though it's more expensive.
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svaki dan, iako je tako skuplje.
03:24
So we packaged DryBath in these innovative little sachets.
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Zato smo DryBath pakirali u inovativne male vrećice.
03:27
You just snap them in half, and you squeeze it out.
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Pretrgnete ih napola i istisnete ga.
03:30
And the cool part is, one sachet substitutes one bath
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Super je to što jedna vrećica
zamjenjuje jedno kupanje
zamjenjuje jedno kupanje
03:33
for five rand.
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po cijeni od pet randa.
03:35
After creating that model, we also learned a lot
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Nakon stvaranja tog modela, puno smo naučili
03:38
in terms of implementing the product.
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i o primjeni proizvoda.
03:40
We realized that even rich kids from the suburbs
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Shvatili smo da i bogata djeca iz predgrađa
03:42
really want DryBath. (Laughter)
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stvarno žele DryBath. (Smijeh).
03:44
At least once a week.
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Barem jednom tjedno.
03:47
Anyway, we realized that we could save 80 million liters
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Shvatili smo da možemo uštedjeti 80 milijuna litara
03:49
of water on average each time they skipped a bath,
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vode svaki put kad oni preskoče kupanje,
03:52
and also we would save two hours a day for kids
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a uštedjeli bismo i dva sata na dan djeci
03:55
who are in rural areas, two hours more for school,
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koja žive u ruralnim područjima,
dva sata više za školu,
dva sata više za školu,
03:58
two hours more for homework,
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dva sata više za zadaću,
04:00
two hours more to just be a kid.
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dva sata više da samo budu djeca.
04:03
After seeing that global impact, we narrowed it down
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Nakon što smo vidjeli taj
globalni učinak, suzili smo ga
globalni učinak, suzili smo ga
04:06
to our key value proposition,
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na našu ključnu vrijednosnu pretpostavku,
04:08
which was cleanliness and convenience.
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što je čistoća i praktičnost.
04:10
DryBath is a rich man's convenience
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DryBath je praktičan za bogate,
04:13
and a poor man's lifesaver.
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a siromašnima spašava živote.
04:15
Having put the product into practice, we are actually now
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Nakon što smo proizvod primijenili u praksi,
04:19
on the verge of selling the product
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sad smo na rubu toga da ga prodamo
04:21
onto a multinational to take it to the retail market,
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multinacionalnoj kompaniji
koja će ga lansirati na maloprodajno tržište.
koja će ga lansirati na maloprodajno tržište.
04:24
and one question I have for the audience today is,
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Pitanje koje danas imam za publiku glasi:
04:27
on the gravel roads of Limpopo,
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na šljunčanim cestama Limpopoa,
04:30
with an allowance of 50 rand a week,
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sa džeparcem od 50 randa tjedno,
04:33
I came up with a way for the world not to bathe.
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smislio sam način da se svijet ne kupa.
04:37
What's stopping you? (Applause)
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Što sprečava vas? (Pljesak)
04:39
I'm not done yet. I'm not done yet.
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Još nisam gotov.
04:42
And another key thing that I learned a lot
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Naučio sam još jednu ključnu stvar
04:45
throughout this whole process,
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tijekom čitavog ovog procesa,
04:47
last year Google named me as one of the brightest young minds in the world.
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a to je da me prošle godine Google imenovao
jednim od najbistrijih mladih umova na svijetu.
jednim od najbistrijih mladih umova na svijetu.
04:51
I'm also currently the best student entrepreneur
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Također sam trenutno i najbolji student poduzetnik
04:54
in the world, the first African to get that accolade,
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na svijetu, prvi Afrikanac koji je primio to priznanje,
04:57
and one thing that really puzzles me is, I did all of this
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a ono što me stvarno zbunjuje
jest to što sam sve to učinio
jest to što sam sve to učinio
05:02
just because I didn't want to bathe. Thank you.
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samo zato što se nisam želio kupati. Hvala.
05:05
(Applause.)
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(Pljesak).
ABOUT THE SPEAKER
Ludwick Marishane - EntrepreneurStudent Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths.
Why you should listen
One day Ludwick Marishane and his best friend were sunbathing in the sweltering heat in their native Limpopo. Marishane's friend turned to him and said, "Man, why doesn't somebody invent something that you can just put on your skin and then you don't have to bathe?" Marishane, 17 at the time, thought: Yeah, why not? It took six months of research to develop a formula for a lotion that cleanses cheaply and easily -- especially important for the 2.5 billion people worldwide who lack proper access to water and sanitation.
DryBath has the same effect as anti-bacterial cleanser, but it's odorless and creates a biodegradable film that cleanes and moisturizes the skin. Five years later, it's now available on the market. Marishane has since enrolled at the University of Cape Town in South Africa and was named the Global Student Entrepreneur of the Year in 2011.
Ludwick Marishane | Speaker | TED.com