ABOUT THE SPEAKER
Ludwick Marishane - Entrepreneur
Student Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths.

Why you should listen

One day Ludwick Marishane and his best friend were sunbathing in the sweltering heat in their native Limpopo. Marishane's friend turned to him and said, "Man, why doesn't somebody invent something that you can just put on your skin and then you don't have to bathe?" Marishane, 17 at the time, thought: Yeah, why not? It took six months of research to develop a formula for a lotion that cleanses cheaply and easily -- especially important for the 2.5 billion people worldwide who lack proper access to water and sanitation.

DryBath has the same effect as anti-bacterial cleanser, but it's odorless and creates a biodegradable film that cleanes and moisturizes the skin. Five years later, it's now available on the market. Marishane has since enrolled at the University of Cape Town in South Africa and was named the Global Student Entrepreneur of the Year in 2011.

More profile about the speaker
Ludwick Marishane | Speaker | TED.com
TED@Johannesburg

Ludwick Marishane: A bath without water

Ludvik Marišan (Ludwick Marishane): Kupanje bez vode

Filmed:
1,694,188 views

Kada biste morali svaki dan da prepešačite kilometar i po zbog krčaga vode, kao što milioni ljudi čine, malo je verovatno da ćete ga koristiti za kupanje. Mladi preduzetnik Ludvik Marišan priča neverovatnu i komičnu priču o tome kako je izumeo jeftino, čisto i praktično rešenje: Suvu kupku, prvi losion na svetu koji zamenjuje kupanje.
- Entrepreneur
Student Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths. Full bio

Double-click the English transcript below to play the video.

00:15
So I grewрастао up in LimpopoLimpopo, on the borderграница of LimpopoLimpopo
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Dakle odrastao sam u Limpopou,
na granici Limpopoa
00:18
and MpumalangaMpumalanga, a little townГрад calledпозвани MotetemaMotetema.
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i Mpumalange,
u gradiću koji se zove Motetema.
00:21
WaterVoda and electricityелектрична енергија supplyснабдевање are as unpredictableнепредвидив
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Snabdevanje vodom i
strujom je nepredvidivo
00:24
as the weatherвреме, and growingрастуће up in these toughтоугх situationsситуације,
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kao vreme i odrastajući u
ovim teškim okolnostima,
00:28
at the ageстарост of 17, I was relaxingopuštanje with a coupleпар of friendsпријатељи
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u svojoj 17. odmarao sam se
sa nekoliko svojih prijatelja
00:32
of mineмој in winterзима, and we were sunbathingsunčanje.
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zimi i sunčali smo se.
00:34
The LimpopoLimpopo sunсунце getsдобива really hotвруће in winterзима.
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Sunce u Limpopou zimi stvarno jako greje.
00:38
So as we were sunbathingsunčanje, my bestнајбоље friendпријатељ nextследећи to me saysкаже,
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Kako smo se sunčali, moj
najbolji prijatelj pored mene reče:
00:41
"Man, why doesn't somebodyнеко inventизумети something that you can
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"Čoveče, zašto neko ne izmisli
nešto što možeš samo da staviš
00:44
just put on your skinкожа and then you don't have to batheкупа?"
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na svoju kožu i
onda ne moraš da se kupaš?"
00:48
And I satсат, and I was like, "Man, I would buyкупити that, ehEh?"
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Seo sam i rekao:
"Čoveče, ja bih to kupio, a?"
00:51
So I wentотишао home, and I did a little researchистраживање,
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Otišao sam kući i
malo istraživao
00:55
and I foundнашао some very shockingшокантан statisticsстатистике.
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i pronašao neke šokantne statistike.
00:58
Over 2.5 billionмилијарде people in the worldсвет todayданас
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Više od 2,5 milijarde ljudi na svetu danas
01:01
do not have properpravi accessприступ to waterвода and sanitationсанитарије.
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nema odgovarajući pristup vodi i higijeni.
01:04
FourČetiri hundredсто and fiftyпедесет millionмилиона of them are in AfricaAfrika,
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Od toga je četiri stotine i pedeset miliona
u Africi
01:07
and fiveпет millionмилиона of them are in SouthJug AfricaAfrika.
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i pet miliona u Južnoj Africi.
01:09
VariousRazne diseasesболести thriveуспевају in this environmentЖивотна средина,
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Razne bolesti bujaju
u ovom okruženju,
01:12
the mostнајвише drasticdrastične of whichкоја is calledпозвани trachomaтрахома.
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najstrašnija od njih
se zove trahoma.
01:15
TrachomaTrahomom is an infectionинфекција of the eyeоко dueдуе to dirtпрљавштина
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Trahoma je infekcija oka
koja nastaje usled prljavštine
01:18
gettingдобијања into your eyeоко. MultipleViše infectionsинфекције of trachomaтрахома
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koja dospeva u vaše oko.
Višestruke infekcije trahome
01:21
can leaveодлази you permanentlytrajno blindслеп.
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mogu vas trajno oslepiti.
01:24
The diseaseболест leavesоставља eightосам millionмилиона people permanentlytrajno blindслеп
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Bolest ostavlja 8 miliona ljudi
trajno slepim
01:28
eachсваки and everyсваки yearгодине. The shockingшокантан partдео about it
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svake godine.
Šokanto u vezi sa ovim je
01:30
is that to avoidизбегавајте beingбиће infectedзаражени with trachomaтрахома,
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da bi izbegli infekciju trahomom,
01:33
all you have to do is washпрање your faceлице:
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sve što morate da uradite je
da perete svoje lice:
01:35
no medicineмедицина, no pillsпилуле, no injectionsinjekcije.
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nema lekova, nema tableta,
nema injekcija.
01:38
So after seeingвиди these shockingшокантан statisticsстатистике, I thought to myselfЈа сам,
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Videvši ove šokantne statistike,
pomislio sam:
01:41
"Okay, even if I'm not just doing it for myselfЈа сам
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"Dobro, čak iako ne radim to
samo zbog sebe
01:43
and the factчињеница that I don't want to batheкупа, I at leastнајмање need
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i činjenice da ne želim da se kupam,
barem treba
01:46
to do it to try to saveсачувати the worldсвет." (LaughterSmeh)
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da pokušam da spasim svet."
(Smeh)
01:48
So with my trustyverni little steedstid, my NokiaNokia 6234 cellмобилни phoneтелефон --
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I tako sam sa svojim vernim konjem,
moj mobilni Nokia 6234 -
01:53
I didn't have a laptopлап топ, I didn't have InternetInternet much,
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nisam imao laptop,
nisam imao internet,
01:56
exceptосим for the 20-rand-an-hour-rand-na-sat InternetInternet cafeCafe
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izuzev interneta u kafiću
za 20 randa za sat -
01:59
I did researchистраживање on WikipediaWikipedia, on GoogleGoogle, about lotionslosione,
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istraživao sam na Vikipediji,
Guglu, o losionima,
02:02
creamskreme, the compositionskompozicija, the meltingтопљење pointsбодова, the toxicitiestoxicities --
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kremama, sastavima,
tačkama topljenja, toksičnostima -
02:06
I did highвисоко schoolшкола scienceНаука --
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sproveo sam srednjoškolsko istraživanje -
02:08
and I wroteнаписао down a little formulaформула on a pieceпиеце of paperпапир,
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i napisao sam malu formulu
na parčetu papira.
02:11
and it lookedпогледао like the KFCKFC specialпосебан spiceзачин, you know?
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Izgledala je kao specijalni
začin KFC-a, znate?
02:15
So I was like, okay, so we'veми смо got the formulaформула readyспреман.
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I imali smo gotovu formulu.
02:17
Now we need to get this thing into practiceпракса.
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Trebalo je pretočiti ovu stvar u praksu.
02:20
FastBrzo forwardнапред fourчетири yearsгодине laterкасније, after havingимати writtenнаписано
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Četiri godine kasnije, nakon napisanog
02:24
a 40-page-stranice businessбизнис planплан on the cellмобилни phoneтелефон,
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biznis plana na 40 strana
na mobilnom telefonu,
02:26
havingимати writtenнаписано my patentпатент on the cellмобилни phoneтелефон,
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napisanim patentom
na mobilnom telefonu,
02:29
I'm the youngestнајмлађе patent-holderpatent-držač in the countryземљу,
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ja sam najmlađi u državi
koji ima svoj patent,
02:31
and — ("No more bathingkupanje!") —
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i - ("Nema više kupanja!") -
02:34
I can't say any more than that. (LaughterSmeh)
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ne mogu vam reći više od toga.
(Smeh)
02:37
I had inventedизмишљен DryBathDryBath, the world'sсветске first
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Izumeo sam Suvu kupku,
prvi losion na svetu
02:40
bath-substitutingzamenjivanje kupanje lotionlosion.
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koji zamenjuje kupanje.
02:43
You literallyбуквално put it on your skinкожа, and you don't have to batheкупа.
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Bukvalno stavite to na vašu kožu
i ne morate da se kupate.
02:48
(LaughterSmeh)
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(Smeh)
02:52
So after havingимати triedПокушали to make it work in highвисоко schoolшкола
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Nakon što sam pokušao da ga
napravim u srednjoj školi
02:55
with the limitedограничен resourcesресурса I had, I wentотишао to universityуниверзитет,
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sa ograničenim resursima koje sam imao,
otišao sam na univerzitet,
02:58
metиспуњен a fewнеколико people, got it into practiceпракса,
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upoznao nekoliko ljudi,
pretočio u praksu
03:01
and we have a fullyпотпуно functioningфункционира productпроизвод that's readyспреман
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i imamo potpuno
funkcionalan proizvod, spreman
03:04
to go to the marketтржиште. It's actuallyзаправо availableдоступан on the marketтржиште.
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da izađe na tržište.
Zapravo je dostupan na tržištu.
03:07
So we learnedнаучио a fewнеколико lessonsлекције in commercializingreklamu
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Naučili smo nekoliko lekcija
iz komercijalizacije
03:10
and makingстварање DryBathDryBath availableдоступан.
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i kako Suvu kupku učiniti dostupnom.
03:12
One of the things we learnedнаучио was that poorлоше communitiesзаједнице
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Jedna od stvari koju smo naučili je
da siromašne zajednice
03:14
don't buyкупити productsпроизводи in bulkтовар.
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ne kupuju proizvode u velikoj količini.
03:17
They buyкупити productsпроизводи on demandпотражња. A personособа in AlexAleks
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Oni kupuju proizvode po potrebi.
Osoba u Aleksu
03:19
doesn't buyкупити a boxбок of cigarettescigarete. They buyкупити one cigaretteцигарета
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ne kupuje kutiju cigara.
Ona kupuje jednu cigaretu
03:22
eachсваки day, even thoughипак it's more expensiveскупо.
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svaki dan, čak iako je mnogo skuplje.
03:24
So we packagedupakovane DryBathDryBath in these innovativeиновативан little sachetsvreжice.
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Upakovali smo Suvu kupku u ove
inovativne male kesice.
03:27
You just snapснап them in halfпола, and you squeezeскуеезе it out.
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Samo je prelomite na pola
i istisnete.
03:30
And the coolхладан partдео is, one sachetvreжica substituteszamene one bathkupanje
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Kul strana je, da jedna kesica
zamenjuje jedno kupanje
03:33
for fiveпет randRand.
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za pet randa.
03:35
After creatingстварање that modelмодел, we alsoтакође learnedнаучио a lot
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Nakon kreiranja tog modela,
takođe smo naučili mnogo
03:38
in termsуслови of implementingИмплементација the productпроизвод.
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po pitanjima implementiranja proizvoda.
03:40
We realizedреализован that even richбогат kidsклинци from the suburbsпредграђа
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Shvatili smo da čak i
bogata deca iz predgrađa
03:42
really want DryBathDryBath. (LaughterSmeh)
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zaista žele Suvu kupku.
(Smeh)
03:44
At leastнајмање onceједном a weekНедеља.
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Barem jednom nedeljno.
03:47
AnywayIonako, we realizedреализован that we could saveсачувати 80 millionмилиона literslitara
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U svakom slučaju, shvatili smo da
možemo uštedeti 80 miliona litara
03:49
of waterвода on averageпросек eachсваки time they skippedpreskočena a bathkupanje,
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vode prosečno svaki put kad bi
oni preskočili kupanje
03:52
and alsoтакође we would saveсачувати two hoursсати a day for kidsклинци
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i možemo uštedeti dva sata dnevno deci
03:55
who are in ruralсеоски areasобласти, two hoursсати more for schoolшкола,
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koja žive u ruralnim područjima,
dva sata više za školu,
03:58
two hoursсати more for homeworkдомаћи задатак,
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dva sata više za domaći zadatak,
04:00
two hoursсати more to just be a kidклинац.
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dva sata više da jednostavno
budu deca.
04:03
After seeingвиди that globalглобално impactутицај, we narrowedсужена it down
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Uvidevši taj globalni uticaj,
suzili smo ga
04:06
to our keyкључ valueвредност propositionпредлог,
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na ključnu vrednost našeg posla,
04:08
whichкоја was cleanlinesscistoca and conveniencepraktičnost.
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a to je čistoća i praktičnost.
04:10
DryBathDryBath is a richбогат man'sчовека conveniencepraktičnost
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Suva kupka je pogodna bogatim ljudima
04:13
and a poorлоше man'sчовека lifesaverspasioc.
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i spasilac života siromašnima.
04:15
HavingImati put the productпроизвод into practiceпракса, we are actuallyзаправо now
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Primenivši proizvod u praksi,
sad smo zapravo
04:19
on the vergeрога of sellingпродаја the productпроизвод
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na rubu prodavanja proizvoda
04:21
ontoна a multinationalмултинационална to take it to the retailмалопродаја marketтржиште,
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na multinacionalnom nivou i
stavljanja u maloprodaju.
04:24
and one questionпитање I have for the audienceпублика todayданас is,
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Moje današnje pitanje za publiku je,
04:27
on the gravelšljunka roadsпутеви of LimpopoLimpopo,
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na šljunkovitim putevima Limpopoa,
04:30
with an allowancenaknadu of 50 randRand a weekНедеља,
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sa prihodom od 50 randa nedeljno,
04:33
I cameДошао up with a way for the worldсвет not to batheкупа.
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izmislio sam način da se svet ne kupa.
04:37
What's stoppingзаустављање you? (ApplauseAplauz)
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Šta vas sprečava?
(Aplauz)
04:39
I'm not doneГотово yetјош увек. I'm not doneГотово yetјош увек.
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Nisam još završio.
Nisam još završio.
04:42
And anotherдруги keyкључ thing that I learnedнаучио a lot
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Još jedna ključna stvar
koju sam dobro naučio
04:45
throughoutтоком this wholeцела processпроцес,
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kroz ceo ovaj proces,
04:47
last yearгодине GoogleGoogle namedназван me as one of the brightestнајсјајније youngмлади mindsумови in the worldсвет.
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prošle godine Gugl me je svrstao među
najblistavije mlade umove na svetu.
04:51
I'm alsoтакође currentlyтренутно the bestнајбоље studentученик entrepreneurPREDUZETNIK
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Trenutno sam i najbolji
student preduzetnik
04:54
in the worldсвет, the first AfricanAfrički to get that accoladepriznanje koje,
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na svetu, prvi Afrikanac
koji je dobio to priznanje
04:57
and one thing that really puzzleszagonetke me is, I did all of this
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i stvar koja me zaista intrigira je,
sve ovo sam uradio
05:02
just because I didn't want to batheкупа. Thank you.
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jer nisam hteo da se kupam.
Hvala vam.
05:05
(ApplauseAplauz.)
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(Aplauz)
Translated by Andrea Jovanovic
Reviewed by Tatjana Jevdjic

▲Back to top

ABOUT THE SPEAKER
Ludwick Marishane - Entrepreneur
Student Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths.

Why you should listen

One day Ludwick Marishane and his best friend were sunbathing in the sweltering heat in their native Limpopo. Marishane's friend turned to him and said, "Man, why doesn't somebody invent something that you can just put on your skin and then you don't have to bathe?" Marishane, 17 at the time, thought: Yeah, why not? It took six months of research to develop a formula for a lotion that cleanses cheaply and easily -- especially important for the 2.5 billion people worldwide who lack proper access to water and sanitation.

DryBath has the same effect as anti-bacterial cleanser, but it's odorless and creates a biodegradable film that cleanes and moisturizes the skin. Five years later, it's now available on the market. Marishane has since enrolled at the University of Cape Town in South Africa and was named the Global Student Entrepreneur of the Year in 2011.

More profile about the speaker
Ludwick Marishane | Speaker | TED.com

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