TED@Johannesburg
Ludwick Marishane: A bath without water
Ludwick Marishane: Nje dush pa uje
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Nese duhet te ecje per nje milje cdo dite per nje kane me uje, si miliona njerez, mundesia per ta perdorur ate uje te cmuar per tu lare do ishte shume e vogel. Sipermarresi i ri, Ludwick Marishane tregon, historine mahnitese dhe te kendshme, se si shpiku nje zgjidhje te lire, te paster dhe te pershtatshme: DryBath, locioni i pare zevendesues-dushi ne bote.
Ludwick Marishane - Entrepreneur
Student Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths. Full bio
Student Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths. Full bio
Double-click the English transcript below to play the video.
00:15
So I grew up in Limpopo, on the border of Limpopo
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Une jam rritur ne Limpopo, ne kufij te Limpopos
00:18
and Mpumalanga, a little town called Motetema.
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dhe Mpumalanga, nje qytet i vogel i quajtur Motetema.
00:21
Water and electricity supply are as unpredictable
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Uji dhe furnizimi energjise jane po aq ta pa parashikuara
00:24
as the weather, and growing up in these tough situations,
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sa koha, dhe duke u rritur ne keto kushte te veshtira,
00:28
at the age of 17, I was relaxing with a couple of friends
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ne moshen 17 vjecare, po qetesohesa me disa miq
00:32
of mine in winter, and we were sunbathing.
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te mite ne dimer, duke bere banjo dielli.
00:34
The Limpopo sun gets really hot in winter.
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Dielli i Limpopos behet shume i nxehte ne dimer.
00:38
So as we were sunbathing, my best friend next to me says,
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Ndersa po benim banjo dielli, miku im i ngushte me thote
00:41
"Man, why doesn't somebody invent something that you can
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"Shoku, perse nuk shpik dikush dicka qe
00:44
just put on your skin and then you don't have to bathe?"
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te mund ta vendosesh ne lekure dhe te mos kesh nevoje per larje?"
00:48
And I sat, and I was like, "Man, I would buy that, eh?"
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Dhe ashtu ulur, i them, "Une do ta blija ate apo jo?"
00:51
So I went home, and I did a little research,
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Keshtu u ktheva ne shtepi dhe bera nje kerkim te vogel,
00:55
and I found some very shocking statistics.
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ku zbulova disa statistika shume shokuese.
00:58
Over 2.5 billion people in the world today
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Mbi 2.5 miliarde njerez ne bote sot
01:01
do not have proper access to water and sanitation.
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nuk kane aksesin e duhur per uje dhe higjene.
01:04
Four hundred and fifty million of them are in Africa,
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Katerqind e pesedhjete milion nga ata jane ne Afrike,
01:07
and five million of them are in South Africa.
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dhe pese milion nga ata jane ne Afriken e Jugut.
01:09
Various diseases thrive in this environment,
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Semundje te ndryshme lulezojne ne kete mjedis,
01:12
the most drastic of which is called trachoma.
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ku ajo me drastikja quhet trakome.
01:15
Trachoma is an infection of the eye due to dirt
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Trakoma eshte nje infeksion i syrit per shkak te pisllekut
01:18
getting into your eye. Multiple infections of trachoma
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qe futet ne sy. Infeksione te ndryshme te trakomes
01:21
can leave you permanently blind.
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mund te te lene te verber.
01:24
The disease leaves eight million people permanently blind
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Kjo semundje le tete milion njerez te verber
01:28
each and every year. The shocking part about it
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cdo vit. Pjesa shokuese e kesaj
01:30
is that to avoid being infected with trachoma,
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eshte se per te shmangur infeksionin e trakomes,
01:33
all you have to do is wash your face:
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ajo cka duhet te besh eshte thjesht te lash fytyren:
01:35
no medicine, no pills, no injections.
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pa mjekime, pa ilace, pa injeksione.
01:38
So after seeing these shocking statistics, I thought to myself,
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Pra, pasi pash keto statistika shokuese, mendova
01:41
"Okay, even if I'm not just doing it for myself
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"Ne rregull, nese nuk do e bej per veten time
01:43
and the fact that I don't want to bathe, I at least need
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dhe per faktin se nuk dua te lahem, me duhet te pakten
01:46
to do it to try to save the world." (Laughter)
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ta bej per tu perpjekur te shpetoj boten.'' (Te qeshura)
01:48
So with my trusty little steed, my Nokia 6234 cell phone --
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Pra me celularin tim te vogel dhe te besueshem, Nokia 6234--
01:53
I didn't have a laptop, I didn't have Internet much,
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Nuk kisha laptop, nuk kisha shume internet,
01:56
except for the 20-rand-an-hour Internet cafe —
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pervec 20 rand per nje ore internet kafe --
01:59
I did research on Wikipedia, on Google, about lotions,
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Bera disa kerkime ne Wikipedia, ne Google, per locione,
02:02
creams, the compositions, the melting points, the toxicities --
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kremra, perzierje, pikat e shkrirjes, helmushmerite --
02:06
I did high school science --
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shkence si ajo qe benim ne gjimnaze--
02:08
and I wrote down a little formula on a piece of paper,
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dhe shkrujta nje fomule te vogel ne nje cop leter,
02:11
and it looked like the KFC special spice, you know?
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e cila ngjnte me nje erez speciale te KFC (zinxhir fast food ne USA) , e keni parasysh?
02:15
So I was like, okay, so we've got the formula ready.
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Dhe aty thashe, ne rregull, kemi fomulen gati.
02:17
Now we need to get this thing into practice.
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Tani na duhet ta vendosim ne praktike.
02:20
Fast forward four years later, after having written
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Pas kater vitesh, pasi kisha shkruar
02:24
a 40-page business plan on the cell phone,
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nje plan biznesi 40-faqesh ne celular,
02:26
having written my patent on the cell phone,
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pasi kisha shkruar patenten time ne celular,
02:29
I'm the youngest patent-holder in the country,
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Une jam mbajtesi me i ri i nje patente ne vend,
02:31
and — ("No more bathing!") —
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dhe --("Nuk ka me dush!")--
02:34
I can't say any more than that. (Laughter)
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Nuk mund te them me shume se kaq. (Te qeshura)
02:37
I had invented DryBath, the world's first
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Kisha shpikur DryBath, i pari
02:40
bath-substituting lotion.
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locion zevendesues dushi ne bote.
02:43
You literally put it on your skin, and you don't have to bathe.
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Vertet e vendos ate ne lekure, dhe nuk ke nevoje te lahesh.
02:48
(Laughter)
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(Te qeshura)
02:52
So after having tried to make it work in high school
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Pra pasi u perpoqa ta beja te funksionoje ne gjimnaz
02:55
with the limited resources I had, I went to university,
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me ato burime te limituara qe kisha, vajta ne universitet,
02:58
met a few people, got it into practice,
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takova disa njerez, e vura ne praktike,
03:01
and we have a fully functioning product that's ready
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dhe kemi nje produkt funksionali cili eshte gati
03:04
to go to the market. It's actually available on the market.
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per te dal ne treg. Eshte aktualisht i disponueshem ne treg.
03:07
So we learned a few lessons in commercializing
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Mesuam disa leksione mbi reklamimin
03:10
and making DryBath available.
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dhe si te mundemi ta bejme DryBath te disponueshem.
03:12
One of the things we learned was that poor communities
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Nje nga gjerat qe mesuam ishte se ne komunitet e varfra
03:14
don't buy products in bulk.
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nuk blejne produkte ne shumice.
03:17
They buy products on demand. A person in Alex
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Ata blejne produkte ne nevoje. Nje person ne Alex
03:19
doesn't buy a box of cigarettes. They buy one cigarette
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nuk blen nje kuti me cigare. Blen nje cigare
03:22
each day, even though it's more expensive.
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cdo dite, edhe pse eshte shume me e shtrenjte.
03:24
So we packaged DryBath in these innovative little sachets.
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Keshtu e paketuam DryBath ne disa qese te vogla inovative.
03:27
You just snap them in half, and you squeeze it out.
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Thjesht e ndan ate ne gjysem, dhe e shtrydh jashte.
03:30
And the cool part is, one sachet substitutes one bath
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Pjesa interesante eshte, se nje qese zevendeson nje dush
03:33
for five rand.
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per pese rand.
03:35
After creating that model, we also learned a lot
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Pasi krijuam ate model, mesuam gjithashtu
03:38
in terms of implementing the product.
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termat e zbatimit te produktit.
03:40
We realized that even rich kids from the suburbs
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Zbuluam se dhe femijet e pasur nga periferite
03:42
really want DryBath. (Laughter)
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e donin vertet DryBath. (Te qeshura)
03:44
At least once a week.
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Te pakten nje here ne jave.
03:47
Anyway, we realized that we could save 80 million liters
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Gjithsesi, zbuluam se mund te shpetonim 80 milion litra
03:49
of water on average each time they skipped a bath,
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uje mesatarisht per cdo here qe ata i shpetonin dushit,
03:52
and also we would save two hours a day for kids
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dhe do kursenim gjithashtu dy ore per femijet
03:55
who are in rural areas, two hours more for school,
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te cilet jetojne ne zonat bujqesore, dy ore me shume per ne shkolle,
03:58
two hours more for homework,
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dy ore me shume per detyrat e shtepise,
04:00
two hours more to just be a kid.
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dy ore me shume per te qene thjesht femije.
04:03
After seeing that global impact, we narrowed it down
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Pasi pam kete ndikim global, e kufizuam
04:06
to our key value proposition,
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ne vleren tone thelbesore,
04:08
which was cleanliness and convenience.
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e cila ishte pastertia dhe lehtesia.
04:10
DryBath is a rich man's convenience
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DryBath eshte lehtesi per nje njeri te pasur
04:13
and a poor man's lifesaver.
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dhe shpetues jete per nje njeri te varfer.
04:15
Having put the product into practice, we are actually now
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Pasi e kemi hedhur produktin ne praktike, aktualisht jemi
04:19
on the verge of selling the product
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ne prag te shitjes se produktit
04:21
onto a multinational to take it to the retail market,
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ne shumekombeshmeri per ta marr ne treg ta pakices,
04:24
and one question I have for the audience today is,
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dhe pyetja qe kam per ju sot eshte,
04:27
on the gravel roads of Limpopo,
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ne rruget me zhavorr te Limpopos,
04:30
with an allowance of 50 rand a week,
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dhe duke pasur 50rand ne jave,
04:33
I came up with a way for the world not to bathe.
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zbulova nje menyre per boten per te mos u lare.
04:37
What's stopping you? (Applause)
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Cfare po ju ndalon ju? (Duartrokitje)
04:39
I'm not done yet. I'm not done yet.
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Nuk kam mbaruar ende.
04:42
And another key thing that I learned a lot
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Dhe dicka tjeter thelbesore qe eshte se kam mesuar shume
04:45
throughout this whole process,
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gjate ketij procesi,
04:47
last year Google named me as one of the brightest young minds in the world.
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vitin e kaluar, Google me quajti nje nga mendjet me te zgjuara, nder te rinjte, ne bote.
04:51
I'm also currently the best student entrepreneur
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Gjithastu jam aktualisht studenti me i mire sipermarres
04:54
in the world, the first African to get that accolade,
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ne bote, Afrikani i pare qe ka marre titullin e kaloresit,
04:57
and one thing that really puzzles me is, I did all of this
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dhe ajo cka me ngatarron mua eshte, e bera gjithe kete
05:02
just because I didn't want to bathe. Thank you.
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thjesht sepse nuk doja te lahesha. Faleminderit.
05:05
(Applause.)
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(Duartrokitje.)
ABOUT THE SPEAKER
Ludwick Marishane - EntrepreneurStudent Ludwick Marishane invented a water-less bathing lotion and was named the 2011 Global Student Entrepreneur of the Year Award -- all because he didn't feel like taking baths.
Why you should listen
One day Ludwick Marishane and his best friend were sunbathing in the sweltering heat in their native Limpopo. Marishane's friend turned to him and said, "Man, why doesn't somebody invent something that you can just put on your skin and then you don't have to bathe?" Marishane, 17 at the time, thought: Yeah, why not? It took six months of research to develop a formula for a lotion that cleanses cheaply and easily -- especially important for the 2.5 billion people worldwide who lack proper access to water and sanitation.
DryBath has the same effect as anti-bacterial cleanser, but it's odorless and creates a biodegradable film that cleanes and moisturizes the skin. Five years later, it's now available on the market. Marishane has since enrolled at the University of Cape Town in South Africa and was named the Global Student Entrepreneur of the Year in 2011.
Ludwick Marishane | Speaker | TED.com