TEDxMidAtlantic
Cameron Russell: Looks aren't everything. Believe me, I'm a model.
Cameron Russell: Nije sve u izgledu. Vjerujte mi, ja sam model.
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Cameron Russel priznaje da je osvojila "genetsku lutriju": visoka je, lijepa i model za donje rublje. Ali nemojte je suditi prema njezinom izgledu. U ovom hrabrom govoru, daje drugačiji pogled na industriju koja je učinila da sa 16 godina izgleda izuzetno privlačno. (Snimljeno na TEDxMidAtlantic)
Cameron Russell - Model
Cameron Russell has stomped the runways for Victoria's Secret and Chanel, and has appeared in many magazines. But she is much more than just a pretty face. Full bio
Cameron Russell has stomped the runways for Victoria's Secret and Chanel, and has appeared in many magazines. But she is much more than just a pretty face. Full bio
Double-click the English transcript below to play the video.
00:16
Hi. My name is Cameron Russell,
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Zdravo! Moje ime je Cameron Russell,
00:18
and for the last little while
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i u zadnje neko vrijeme
00:23
I've been a model.
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sam model.
00:24
Actually, for 10 years.
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Zapravo, 10 godina.
00:28
And I feel like there's an uncomfortable tension
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I osjećam neugodnu napetost
00:32
in the room right now
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ovdje u prostoriji
00:33
because I should not have worn this dress. (Laughter)
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zato što nisam trebala
obući ovu haljinu. (Smijeh)
obući ovu haljinu. (Smijeh)
00:36
So luckily I brought an outfit change.
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Srećom, donijela sam rezervnu odjeću.
00:40
This is the first outfit change on the TED stage,
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Ovo je prvo presvlačenje na TED pozornici,
00:43
so you guys are pretty lucky to witness it, I think.
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pa smatram da
imate sreće biti svjedoci tome.
imate sreće biti svjedoci tome.
00:46
If some of the women were really horrified when I came out,
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Ako su neke žene bile izuzetno
užasnute kada sam izašla,
užasnute kada sam izašla,
00:49
you don't have to tell me now, but I'll find out later on Twitter.
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ne morate mi sada reći,
saznat ću kasnije na Twitteru.
saznat ću kasnije na Twitteru.
00:52
(Laughter)
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(Smijeh)
00:58
I'd also note that I'm quite privileged
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Istaknula bih da imam privilegiju
01:00
to be able to transform what you think of me
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promijeniti ono što mislite o meni
01:03
in a very brief 10 seconds.
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u vrlo kratkih 10 sekundi.
01:05
Not everybody gets to do that.
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Ne dobije svatko priliku za to.
01:09
These heels are very uncomfortable,
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Ove cipele su vrlo neudobne,
01:10
so good thing I wasn't going to wear them.
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dobro da sam odlučila ne nositi ih.
01:15
The worst part is putting this sweater over my head,
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Najgora stvar je oblačenje pulovera,
01:16
because that's when you'll all laugh at me,
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jer ćete mi se tada smijati,
01:18
so don't do anything while it's over my head.
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pa nemojte ništa
raditi dok mi je preko glave.
raditi dok mi je preko glave.
01:23
All right.
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U redu.
01:26
So why did I do that?
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Zašto sam to napravila?
01:29
That was awkward.
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Bilo je čudno.
01:32
Well,
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Dakle,
01:36
hopefully not as awkward as that picture.
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nadam se, ne toliko čudno kao ova slika.
01:40
Image is powerful,
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Slika je moćna,
01:43
but also image is superficial.
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ali je i površna.
01:48
I just totally transformed what you thought of me in six seconds.
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Upravo sam promijenila
što ste mislili o meni u 6 sekundi.
što ste mislili o meni u 6 sekundi.
01:53
And in this picture,
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A na ovoj slici,
01:55
I had actually never had a boyfriend in real life.
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nisam zapravo nikad u životu imala dečka.
01:57
I was totally uncomfortable, and the photographer
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Bilo mi je zaista neugodno,
i fotograf mi je ponavljao
i fotograf mi je ponavljao
02:00
was telling me to arch my back and put my hand
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da svinem leđa i stavim ruku
02:02
in that guy's hair.
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u kosu ovog dečka.
02:06
And of course, barring surgery,
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I naravno, osim operacije,
02:08
or the fake tan that I got two days ago for work,
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ili umjetnog tamnjenja zbog
posla od prije dva dana,
posla od prije dva dana,
02:12
there's very little that we can do to transform how we look,
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jako malo možemo učiniti kako
bismo promijenili vlastiti izgled,
bismo promijenili vlastiti izgled,
02:16
and how we look, though it is superficial and immutable,
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a kako izgledamo,
iako je površno i nepromijenjivo,
iako je površno i nepromijenjivo,
02:19
has a huge impact on our lives.
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uvelike utječe na naš život.
02:23
So today, for me, being fearless means being honest.
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Tako danas, za mene,
biti neustrašiva znači biti iskrena.
biti neustrašiva znači biti iskrena.
02:28
And I am on this stage because I am a model.
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Nalazim se na ovoj pozornici
zato što sam model.
zato što sam model.
02:31
I am on this stage because I am a pretty, white woman,
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Nalazim se na ovoj pozornici
zato što sam lijepa, bjelkinja,
zato što sam lijepa, bjelkinja,
02:35
and in my industry we call that a sexy girl.
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a u mojoj industriji
to zovemo seksi curom.
to zovemo seksi curom.
02:37
And I'm going to answer the questions that people always ask me,
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I odgovorit ću vam na pitanja
koja meni ljudi uvijek postavljaju,
koja meni ljudi uvijek postavljaju,
02:40
but with an honest twist.
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ali s potpunom iskrenošću.
02:42
So the first question is, how do you become a model?
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Prvo pitanje jest: kako postati model?
02:45
And I always just say, "Oh, I was scouted," but that means nothing.
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I ja uvijek kažem:
" Pronašli su me", ali to ništa ne znači.
" Pronašli su me", ali to ništa ne znači.
02:47
The real way that I became a model is
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Pravi razlog što sam postala model je taj
02:51
I won a genetic lottery, and I am the recipient of a legacy,
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što sam osvojila na lutriji
u genetici, i ja sam nasljednica,
u genetici, i ja sam nasljednica,
02:54
and maybe you're wondering what is a legacy.
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a možda se pitate što je nasljedstvo.
02:56
Well, for the past few centuries
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Dakle, unazad nekoliko stoljeća
02:59
we have defined beauty not just as health and youth
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definiramo ljepotu ne samo
kao zdravlje i mladost
kao zdravlje i mladost
03:05
and symmetry that we're biologically programmed to admire,
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i simetriju kojoj smo biološki
predodređeni da se divimo,
predodređeni da se divimo,
03:09
but also as tall, slender figures,
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nego i kao visoke, vitke figure,
03:12
and femininity and white skin.
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ženstvenost i bijelu kožu.
03:15
And this is a legacy that was built for me,
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I to je nasljedstvo bilo predodređeno za mene,
03:17
and it's a legacy that I've been cashing out on.
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i na tom nasljedstvu zarađujem.
03:20
And I know there are people in the audience
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Znam da su ovdje ljudi u publici
03:22
who are skeptical at this point,
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u ovom trenu skeptični,
03:24
and maybe there are some fashionistas who are, like,
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i možda je među vama nekoliko
modnih stručnjaka, koji će reći:
modnih stručnjaka, koji će reći:
03:25
"Wait. Naomi. Tyra. Joan Smalls. Liu Wen."
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"Čekaj. Naomi. Tyra. Joan Smalls. Liu Wen."
03:29
And first, I commend you on your model knowledge. Very impressive.
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Prvo, čestitke na modnom znanju.
Vrlo impresivno.
Vrlo impresivno.
03:31
(Laughter)
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(Smijeh)
03:33
But unfortunately I have to inform you that in 2007,
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Ali, nažalost, moram vas
obavijestiti da je 2007.
obavijestiti da je 2007.
03:37
a very inspired NYU Ph.D. student counted
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inspirirani doktorant NYU-a izbrojao
03:40
all the models on the runway, every single one that was hired,
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sve modele na pisti,
svaku koja je bila angažirana,
svaku koja je bila angažirana,
03:43
and of the 677 models that were hired,
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i od 677 angažiranih modela,
03:46
only 27, or less than four percent, were non-white.
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samo 27, ili manje od 4 posto,
su bile ne-bjelkinje.
su bile ne-bjelkinje.
03:51
The next question people always ask me is,
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Sljedeće pitanje koje me
ljudi uvijek pitaju jest:
ljudi uvijek pitaju jest:
03:53
"Can I be a model when I grow up?"
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"Mogu li postati model kad odrastem?"
03:55
And the first answer is, "I don't know, they don't put me in charge of that."
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Prvi odgovor jest:
"Ne znam, nisam odgovorna za to."
"Ne znam, nisam odgovorna za to."
03:58
But the second answer, and what I really want to say to these little girls is, "Why?
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Ali drugi odgovor, i ono što zapravo
želim reći tim djevojčicama jest: "Zašto?
želim reći tim djevojčicama jest: "Zašto?
04:03
You know? You can be anything.
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Znate? Možeš biti što poželiš.
04:05
You could be the President of the United States,
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Možeš biti predsjednica SAD-a,
04:06
or the inventor of the next Internet,
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ili izumitelj sljedećeg Interneta,
04:08
or a ninja cardio-thoracic surgeon poet,
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ili nindža kardio-torakalni kirurg pjesnik,
04:11
which would be awesome, because you'd be the first one."
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što bi bilo fenomenalno, jer bi bila prva."
04:13
(Laughter)
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(Smijeh)
04:15
If, after this amazing list, they still are like,
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Ako su, nakon ovog
nevjerojatnog popisa, i dalje kao:
nevjerojatnog popisa, i dalje kao:
04:18
"No, no, Cameron, I want to be a model,"
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"Ne, Cameron, želim biti model",
04:19
well then I say, "Be my boss."
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onda im kažem, "Budi mi šef".
04:21
Because I'm not in charge of anything,
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Zato što ja nisam glavna,
04:23
and you could be the editor in chief of American Vogue
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a ti bi mogla biti urednica američkog Voguea
04:25
or the CEO of H&M, or the next Steven Meisel.
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ili glavna izvršna direktorica
H&M-a, ili sljedeći Steven Meisel.
H&M-a, ili sljedeći Steven Meisel.
04:28
Saying that you want to be a model when you grow up
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Kad kažeš da želiš biti model kad odrasteš
04:30
is akin to saying that you want to win the Powerball when you grow up.
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je kao da kažeš da želiš
osvojiti Powerball kad odrasteš.
osvojiti Powerball kad odrasteš.
04:34
It's out of your control, and it's awesome,
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To ne možeš kontrolirati, i to je predivno,
04:38
and it's not a career path.
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ali nije karijera.
04:39
I will demonstrate for you now 10 years of accumulated model knowledge,
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Sada ću vam demonstrirati znanje
modela prikupljeno u posljednjih 10 godina,
modela prikupljeno u posljednjih 10 godina,
04:44
because unlike cardio-thoracic surgeons,
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koje, za razliku od kardio kirurga,
04:45
it can just be distilled right into -- right now.
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se može prenijeti u -- ovaj trenutak.
04:48
So if the photographer is right there
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Ako se fotograf nalazi tamo,
04:52
and the light is right there, like a nice HMI,
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a svjetla su ondje,
04:53
and the client says, "Cameron, we want a walking shot,"
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i klijent kaže: "Želimo te uslikati u hodu",
04:55
well then this leg goes first, nice and long, this arm goes back, this arm goes forward,
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onda ova noga ide prva, lijepo i dugo,
ova ruka ide iza, ova naprijed,
ova ruka ide iza, ova naprijed,
04:59
the head is at three quarters, and you just go back and forth,
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glava je malo zakrenuta,
a ti ideš naprijed-nazad,
a ti ideš naprijed-nazad,
05:01
just do that, and then you look back at your imaginary friends,
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tako, i gledaš prema
svojim zamišljenim prijateljima,
svojim zamišljenim prijateljima,
05:04
300, 400, 500 times. (Laughter)
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300, 400, 500 puta. (Smijeh)
05:09
It will look something like this. (Laughter)
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Izgleda nešto poput ovoga. (Smijeh)
05:13
Hopefully less awkward than that one in the middle.
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Možda manje neobično nego ova u sredini.
05:15
That was, I don't know what happened there.
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To je, ne znam što se tu dogodilo.
05:18
Unfortunately after you've gone to school,
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Nažalost, nakon škole,
05:20
and you have a résumé and you've done a few jobs,
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imaš životopis, neke poslove,
05:22
you can't say anything anymore,
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i ne možeš više ništa reći.
05:23
so if you say you want to be the President of the United States,
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Ako kažeš da želiš biti predsjednik SAD-a,
05:27
but your résumé reads, "Underwear Model: 10 years,"
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a u životopisu piše:
"Model za donje rublje: 10 godina",
"Model za donje rublje: 10 godina",
05:29
people give you a funny look.
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ljudi te čudno gledaju.
05:31
The next question people always ask me is, "Do they retouch all the photos?"
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Sljedeće što me ljudi uvijek
pitaju: "Obrade li sve fotografije?"
pitaju: "Obrade li sve fotografije?"
05:34
And yeah, they pretty much retouch all the photos,
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Da, retuširaju gotovo sve fotke,
05:35
but that is only a small component of what's happening.
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ali to je samo mali dio svega što se događa.
05:39
This picture is the very first picture that I ever took,
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Ovo je prva slika koju sam napravila,
05:42
and it's also the very first time that I had worn a bikini,
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i to je prvi puta da sam
imala obučeni kupaći kostim,
imala obučeni kupaći kostim,
05:45
and I didn't even have my period yet.
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a nisam još imala ni mjesečnicu.
05:46
I know we're getting personal, but
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Znam da je ovo osobno,
05:48
I was a young girl.
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ali, bila sam mlada djevojka.
05:50
This is what I looked like with my grandma just a few months earlier.
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Ovako sam izgledala nekoliko
mjeseci prije sa svojom bakom.
mjeseci prije sa svojom bakom.
05:54
Here's me on the same day as this shoot.
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Ovo sam ja tog istog dana
kada je bilo snimanje.
kada je bilo snimanje.
05:57
My friend got to come with me.
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Prijateljica je išla sa mnom.
05:58
Here's me at a slumber party a few days before I shot French Vogue.
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Ovo sam ja na pidžama partyu nekoliko
dana prije snimanja za francuski Vogue.
dana prije snimanja za francuski Vogue.
06:02
Here's me on the soccer team and in V Magazine.
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Ovo sam ja u nogometnom timu i V Magazineu.
06:06
And here's me today.
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A ovo sam ja danas.
06:08
And I hope what you're seeing is that
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Nadam se da vidite
06:10
these pictures are not pictures of me.
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da te fotografije nisu fotografije mene.
06:12
They are constructions,
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To je proizvod,
06:13
and they are constructions by a group of professionals,
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proizvod grupe profesionalca,
06:16
by hairstylists and makeup artists and photographers and stylists
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frizera i šminkera i fotografa i stilista
06:19
and all of their assistants and pre-production and post-production,
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i svih njihovih pomoćnika,
predprodukcije i postprodukcije,
predprodukcije i postprodukcije,
06:22
and they build this. That's not me.
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oni su to sagradili. To nisam ja.
06:25
Okay, so the next question people always ask me is,
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Sljedeće pitanje koje me ljudi uvijek pitaju:
06:27
"Do you get free stuff?"
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"Dobivaš li besplatne stvari?"
06:29
I do have too many 8-inch heels which I never get to wear,
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Imam previše cipela na petu od
20 centimetara koje nikada ne nosim,
20 centimetara koje nikada ne nosim,
06:33
except for earlier,
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osim one od maloprije,
06:34
but the free stuff that I get
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ali besplatne stvari koje dobijem
06:37
is the free stuff that I get in real life, and that's what we don't like to talk about.
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su stvari koje dobijem u stvarnom životu,
a to je ono o čemu ne želimo pričati.
a to je ono o čemu ne želimo pričati.
06:40
I grew up in Cambridge,
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Odrasla sam u Cambridge-u,
06:41
and one time I went into a store and I forgot my money
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i kad sam jednom otišla u trgovinu,
zaboravila sam uzeti novac sa sobom
zaboravila sam uzeti novac sa sobom
06:44
and they gave me the dress for free.
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i dali su mu haljinu besplatno.
06:46
When I was a teenager, I was driving with my friend
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Kada sam bila tinejdžer,
vozila sam se s prijateljicom
vozila sam se s prijateljicom
06:49
who was an awful driver and she ran a red and of course,
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koja je bila loš vozač i
prošla je kroz crveno.
prošla je kroz crveno.
06:51
we got pulled over,
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Policija nas je zaustavila
06:53
and all it took was a "Sorry, officer,"
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i sve što je bilo potrebno
jest: "Oprostite policajče",
jest: "Oprostite policajče",
06:55
and we were on our way.
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i mogle smo nastaviti dalje.
06:57
And I got these free things because of how I look,
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Sve ove besplatne stvari
dobila sam zbog izgleda,
dobila sam zbog izgleda,
07:01
not who I am, and there are people paying a cost
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ne zbog toga toga što sam,
a postoje ljudi koji plaćaju cijenu
a postoje ljudi koji plaćaju cijenu
07:04
for how they look and not who they are.
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zbog toga kako izgledaju,
a ne zbog toga kakvi s.
a ne zbog toga kakvi s.
07:06
I live in New York, and last year,
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Živim u New Yorku, i prošle godine,
07:08
of the 140,000 teenagers that were stopped and frisked,
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od 140 000 tinejdžera
koji su bili zaustavljeni i pretreseni,
koji su bili zaustavljeni i pretreseni,
07:11
86 percent of them were black and Latino,
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86 posto njih bili su
crnačkog i latino podrijetla,
crnačkog i latino podrijetla,
07:14
and most of them were young men.
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te su većina bili mladi muškarci.
07:16
And there are only 177,000 young black and Latino men in New York,
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A u New Yorku ih je samo 177 000
07:20
so for them, it's not a question of, "Will I get stopped?"
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pa za njih nije upitno: "Hoće li me zaustaviti?",
07:23
but "How many times will I get stopped? When will I get stopped?"
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nego: "Koliko puta će me zaustaviti?
Kada će me zaustaviti?"
Kada će me zaustaviti?"
07:26
When I was researching this talk,
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Kada sam istraživala za ovaj govor,
07:27
I found out that of the 13-year-old girls in the United States,
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saznala sam da
trinaestogodišnje djevojčice u SAD-u,
trinaestogodišnje djevojčice u SAD-u,
07:31
53 percent don't like their bodies,
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53 posto njih ne vole svoje tijelo,
07:33
and that number goes to 78 percent by the time that they're 17.
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i taj se broj penje na 78 posto
kada dođu u dob od 17 godina.
kada dođu u dob od 17 godina.
07:37
So the last question people ask me is,
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I posljednje pitanje koje me ljudi pitaju:
07:41
"What is it like to be a model?"
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"Kako je to biti model?"
07:42
And I think the answer that they're looking for is,
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Mislim da je odgovor koji traže ovaj:
07:44
"If you are a little bit skinnier and you have shinier hair,
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Da si barem malo mršavija
i imaš malo sjajniju kosu,
i imaš malo sjajniju kosu,
07:47
you will be so happy and fabulous."
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bila bi tako sretna i nevjerojatna."
07:50
And when we're backstage, we give an answer
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I kada smo u backstageu dajemo odgovor
07:52
that maybe makes it seem like that.
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koji možda zvuči da je tako.
07:54
We say, "It's really amazing to travel,
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Kažemo: "Zaista je divno putovati,
07:56
and it's amazing to get to work with creative, inspired, passionate people."
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i uzbudljivo je raditi s kreativnim,
nadahnjujućim i strastvenim ljudima."
nadahnjujućim i strastvenim ljudima."
08:00
And those things are true, but they're only one half of the story,
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Sve je to istina, ali to je samo dio priče,
08:03
because the thing that we never say on camera,
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ono što nikad ne kažemo ispred kamera,
08:06
that I have never said on camera,
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što ja nikada nisam rekla pred kamerama,
08:08
is, "I am insecure."
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jest: "Ja sam nesigurna."
08:11
And I'm insecure because I have to think about
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A nesigurna sam zato što moram razmišljati
08:12
what I look like every day.
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kako izgledam svaki dan.
08:15
And if you ever are wondering,
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I ako se ikada pitate:
08:19
"If I have thinner thighs and shinier hair, will I be happier?"
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"Da imam mršavije noge i
sjaniju kosu, bih li bila sretnija?"
sjaniju kosu, bih li bila sretnija?"
08:23
you just need to meet a group of models,
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samo morate upoznati skupinu modela,
08:25
because they have the thinnest thighs and the shiniest hair and the coolest clothes,
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jer oni imaju najmršavije noge i
najsjaniju kosu i odličnu odjeću,
najsjaniju kosu i odličnu odjeću,
08:27
and they're the most physically insecure women probably on the planet.
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a najvjerojatnije su psihički
najnesigurnije osobe na svijetu.
najnesigurnije osobe na svijetu.
08:32
So when I was writing this talk, I found it very difficult
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Kada sam pisala ovaj govor bilo mi je jako teško
08:34
to strike an honest balance, because on the one hand,
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biti iskrena, jer, s jedne strane,
08:37
I felt very uncomfortable to come out here and say,
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osjećala sam se veoma
nelagodno doći ovdje i reći:
nelagodno doći ovdje i reći:
08:40
"Look I've received all these benefits from a deck stacked in my favor,"
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"Gledajte, primila sam sve ove povlastice
jer su se karte posložile u moju korist",
jer su se karte posložile u moju korist",
08:44
and it also felt really uncomfortable to follow that up with,
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i bilo mi je neugodno nastaviti ovako:
08:47
"and it doesn't always make me happy."
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"i to me ne usrećuje uvijek".
08:50
But mostly it was difficult to unpack a legacy
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Ali najteže mi je bilo raspakirati nasljeđe
08:53
of gender and racial oppression
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spolne i rasne potlačenosti
08:56
when I am one of the biggest beneficiaries.
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kada sam ja jedna od glavnih korisnika.
08:59
But I'm also happy and honored to be up here
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Također sam sretna i počašćena što sam ovdje
09:02
and I think that it's great that I got to come
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i smatram da je sjajno što sam došla
09:05
before 10 or 20 or 30 years had passed and I'd had more agency in my career,
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prije nego što je prošlo 10, 20 ili 30 godina
kada bih imala još više agencija u karijeri,
kada bih imala još više agencija u karijeri,
09:09
because maybe then I wouldn't tell the story of how I got my first job,
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jer, možda tada ne bih pričala o svom prvom poslu,
09:12
or maybe I wouldn't tell the story of how I paid for college,
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ili kako sam plaćala školovanje,
09:15
which seems so important right now.
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što mi se sada čini veoma važnim.
09:17
If there's a takeaway to this talk, I hope it's that
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Ako ima poanta u ovom govoru, nadam se da je to
09:20
we all feel more comfortable acknowledging
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da se svatko od nas osjeća ugodnije priznajući
09:23
the power of image in our perceived successes
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snagu slike u našim zapaženim uspjesima
09:27
and our perceived failures.
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i našim zapaženim neuspjesima.
09:29
Thank you. (Applause)
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Hvala. (Pljesak)
ABOUT THE SPEAKER
Cameron Russell - ModelCameron Russell has stomped the runways for Victoria's Secret and Chanel, and has appeared in many magazines. But she is much more than just a pretty face.
Why you should listen
Cameron Russell has spent the last decade modeling. A Victoria's Secret favorite, she has appeared in multiple international editions of Vogue as well as in ads for brands like Ralph Lauren and Benetton. But she feels at her core that image isn't everything.
Cameron runs the blog ArtRoots.info, which is dedicated to covering grassroots public art and political power. She also experiments with creating street art herself. In addition, Cameron is the director of The Big Bad Lab, which creates participatory art that aims to include people in radical demonstrations of positive social change.
She's a co-founder of the new web-based magazine Interrupt, about women, identity, the internet and taking action. Read an update on her work in the New York Times >>
Cameron Russell | Speaker | TED.com