Jeremy Heimans: What new power looks like
Jeremy Heimans: Kako izgleda nova moć
At Purpose, Jeremy Heimans strategizes how to harness new social, economic and technological models to build movements with impact. Full bio
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the most cutting-edge
anticorruption and social justice activist.
za antikorupciju i socijalnu pravdu.
korupciju u Indiji,
with mobile activism.
mobilnim aktivizmom.
is he said to people,
da je rekao ljudima:
gives people a short code,
me a missed call?"
propušteni poziv?"
lived in the global South,
of global mobile culture.
kulture.
pozive:
know that you're on the way,
you just want to say "I miss you"
reći " Nedostaješ mi",
ljubavniku,
(Laughter)
(Smijeh)
propuštene pozive?
and sending texts.
to leave him a missed call,
ostave propušten poziv,
many people actually did this?
napravilo?
actions in human history.
koordinaranih akcija u ljudskoj povijesti.
of the emerging Indian middle class
sve veće indijske srednje klase
mobile phones bring.
mobiteli.
CSV file of mobile phone numbers,
CSV fajlova s brojevima mobitela
people out on the streets in Delhi
ulicama Delhija
everyday corruption in India.
nacionalno pitanje Indije.
Noble prize winners,
Nobelove nagrade,
(Laughter)
(Smijeh)
tech tool of my own:
alat:
tool of my activism.
campaign that I ran.
sam vodio preko faksa.
to flood the hotel,
potapanja hotela,
flood them with faxes,
rat,
one sputtering fax machine
faks mašina
of a bandwidth constraint
get a message to lots of people.
poruke mnogim ljudima.
discover some better tools.
Internet to mobilize people
internet da mobilizira ljude
40 million members,
članova
is a home for these kinds of
takvim vrstama
eclipsed by the mobile phone?
zasijenjen mobitelom?
tech-determinism?
tehnološkom determinizmu?
actually more to it than that.
zapravo više od toga.
been a fundamental shift
jezgrovite promjena
to understand the world,
kako razumjeti svijet
"Look at where the power is,
something big is happening.
nešto veliko događa.
we started to think,
počeli razmišljati,
shvatiti?
discovering in movements
po svijetu,
this framework:
what new power is today.
što je danas nova moć.
and peer coordination —
i zajedničke koordinacije --
posljedice smjene.
and only some online tools,
i samo uz neke online alate,
square foot of real estate.
metrom nekretnine.
milijardu dolara
zajedničke točke,
these new models
modela
it's made by many.
stvaraju ju mnogi.
characteristics that you can trace,
možete pratiti,
politics or education.
ili obrazovanju.
about what new power is.
što je nova moć.
what new power isn't.
tome što nova moć nije.
stranica.
social media strategy
socijalnih medija
Bashara al-Assada,
stranica
of participation.
argument that we're making,
about new power,
novu moć,
koordinacije
in the medical profession
medicinskoj profesiji
to get nowhere near.
približi.
the inevitable victor.
pobjednik.
models get to scale,
došlo do ljestvice,
interesting epic struggle
zanimljivu borbu
Edward Snowden and the NSA.
Snowdena i NSA.
the two people on this slide
ovih dvoje ljudi na slici
the inevitable victor.
pobjednik.
very steep curve.
strme krivine.
these new power models, right?
modela moći, je li tako?
entire industries.
about new power,
o novoj moći,
on itself.
want more of it.
peer-to-peer lending platform
platformu za posuđivanje,
you don't need the bank,
to embolden you
more participation
transparency above all else.
nagrade iznad svega.
belief in transparency,
u transparentnost,
a light on something,
century, this was not at all true.
uopće nije bilo točno.
should sit behind closed doors
sjediti iza zatvorenih vrata
networked governance.
povezano vladanje.
have invented the U.N. today,
osnovali UN,
about new power
o novoj moći
the professionalization
profesionalizacije
new power models
novih modela moći
some interesting findings.
neka zanimljiva otkrića.
described Apple
Apple
perfect thing descending upon us
savršenoj stvari koja se diže nad nas
company, transparency.
transparentnost.
succesful companies in the world.
kompanija u svijetu.
old power strategy.
real vulnerabilites in that model.
nedostaci u tom modelu.
power at his back, right?
s novom moći na leđima, jelda?
been waiting for.
all the other presidents did.
drugi predsjednici.
should look at
own organization
should be
stara moć?
thinking, in old power,
u staroj moći,
entry for Encyclopædia Britannica.
o Encyclopaedia Britannici.
tužan članak.
can do is to occupy yourself
okupirati se
of your biggest skeptics
skeptika
of your organization
inside of your organization.
organizacije.
like what they see
što vide
riding the wave to glory?
jahanje na valovima slave?
are some very real challenges
veoma stvarni izazovi
example for a moment.
Wall Street na trenutak.
of new power,
nove moći,
about Uber is
o Uberu je
vrijednosti nove moći.
the Uber CEO recently:
direktora Ubera:
in the car" — he means drivers —
čovjeka u autu" - misli na vozača -
live and die
žive i umiru
i korisnici
of top-down perfectionism,
gornjo-donjeg perfekcionizma,
no way surprising,
iznenađujuće,
are now unionizing.
ujedinjuju.
a broader superstrcuture
superstrukturu
dollars in the capital markets.
na tržištu kapitala.
povrat,
povrat
of new power, in my view, is:
nove moći, ako mene pitate, je:
base bite back?
uzvratiti udarac?
to be a very interesting
veoma zanimljivo
skalira stvari
better consumer experiences.
nešto bolje korisničko iskustvo.
problems in the world today
probleme u današnjem svijetu
korist
turn their energies and their power
svoju energiju i svoju moć k
nazvali,
pronaći investitori.
promijeniti
their own agency and power —
za svoje zalaganje i moć-
wonderful thing about new power,
stvar vezana za novu moć
jedni prema drugima
authority and institutions.
autoritetu i institucijama.
ABOUT THE SPEAKER
Jeremy Heimans - ActivistAt Purpose, Jeremy Heimans strategizes how to harness new social, economic and technological models to build movements with impact.
Why you should listen
Jeremy Heimans has been building movements since childhood, when he ran precocious fax campaigns on issues such as environmental conservation and third world debt in his native Australia. A former McKinsey strategy consultant, he has co-founded several online campaign groups and citizen activism initiatives, including GetUp (an Australian political movement with more members than Australia's political parties combined), Avaaz (an online political movement with more than 40 million members) and AllOut (a global movement for LGBT people and their straight friends and family).
Now based in New York, Heimans is co-founder and CEO of Purpose, a social business that builds movements and ventures that he says, “uses the power of participation to bring change in the world.” He and colleague Henry Timms, executive director of 92nd Street Y, a cultural and community center in New York, and founder of #GivingTuesday, are set to publish an essay in November 2014 examining new forms of power and their meaning. As Heimans puts it, “Old power downloads and commands; new power uploads and shares.”
The World Economic Forum at Davos named Heimans a Young Global Leader and in 2011 he was awarded the Ford Foundation's 75th Anniversary Visionary Award. In 2012, Fast Company named him one of the Most Creative People in Business, and in 2014, CNN picked his concept of "new power" as one of 10 ideas to change the world.
Jeremy Heimans | Speaker | TED.com