ABOUT THE SPEAKER
Jay Walker - Entrepreneur
Jay Walker is fascinated by intellectual property in all its forms. His firm, Walker Digital, created Priceline and many other businesses that reframe old problems with new IT. In his private life, he's a bibliophile and collector on an epic scale.

Why you should listen

It's befitting that an entrepreneur and inventor so prolific and acclaimed would curate a library devoted, as he says, to the astonishing capabilities of the human imagination. TIME twice named him one of the "50 most influential business leaders in the digital age," and he holds more than 200 patents. Jay Walker's companies -- under Walker Digital -- have alone served tens of millions of people and amassed billions in value. 

A chunk of his net worth went into building this enchanting library space, whose exhibits (please touch!) go back, roughly, to the point our species learned to write, with a slight post-moveable type bias. Brimming with exquisitely illustrated books and artifacts (Enigma machine; velociraptor skeleton), the library itself is a marvel. Is it the glowing etched glass panels, or the Vivaldi piped from hidden speakers that gives it that je ne sais quoi? Maybe it's Walker himself, whose passion for the stuff just glows. It's apparent to those lucky enough to snag a tour.

At the 2008 TED Conference, Walker lent many of his priceless and geeky artifacts to decorate the stage -- including a real Sputnik artificial satellite, a Star Wars stormtrooper helmet and a Gutenberg bible. After you've watched his talk, the WIRED article is a must-read.

More profile about the speaker
Jay Walker | Speaker | TED.com
TED2008

Jay Walker: My library of human imagination

Džej Voker (Jay Walker): Moja biblioteka ljudske mašte

Filmed:
543,178 views

Džej Voker, kustos Biblioteke ljudske mašte, održao je iznenađujući govor kroz prikaz i priču, naglašavajući nekoliko intrigantnih artefakata koji su upotpunili TED-ovu binu 2008. godine.
- Entrepreneur
Jay Walker is fascinated by intellectual property in all its forms. His firm, Walker Digital, created Priceline and many other businesses that reframe old problems with new IT. In his private life, he's a bibliophile and collector on an epic scale. Full bio

Double-click the English transcript below to play the video.

00:18
These rockskamenje have been hittingударање our earthземља for about threeтри billionмилијарде yearsгодине,
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Ovo kamenje je udaralo u našu Zemlju
oko 3 milijarde godina
00:22
and are responsibleодговоран for much of what’s goneотишла on on our planetПланета.
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i odgovorno je za mnoga dešavanja
na našoj planeti.
Ovo je primer pravog meteorita.
00:25
This is an exampleпример of a realправи meteoritemeteorit,
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00:27
and you can see all the meltingтопљење of the ironгвожђе
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Možete videti svo to topljenje gvožđa
00:29
from the speedбрзина and the heatтоплота when a meteoritemeteorit hitsхитови the earthземља,
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zbog brzine i toplote
kada meteorit udari u Zemlju
00:33
and just how much of it survivesпреживи and meltsтопи.
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i koliko toga preživi i otopi se.
Od meteorita iz svemira,
00:36
From a meteoritemeteorit from spaceпростор,
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stigli smo do originalnog Sputnjika.
00:38
we’rere over here with an originalоригинал SputnikSputnjik.
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Ovo je jedan od sedam preživelih
00:40
This is one of the sevenседам survivingпреживели SputniksSputniks that was not launchedлансиран into spaceпростор.
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koji nisu lansirani u svemir.
00:43
This is not a copyкопирај.
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Ovo nije kopija.
00:45
The spaceпростор ageстарост beganпочела 50 yearsгодине agoпре in OctoberOktobra,
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Svemirsko doba počelo je
pre 50 godina u oktobru
00:48
and that’s exactlyбаш тако what SputnikSputnjik lookedпогледао like.
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i evo kako je tačno izgledao Sputnjik.
00:50
And it wouldnNe bi svidelo’t be funзабавно to talk about the spaceпростор ageстарост
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Ne bi bilo zabavno pričati
o svemirskom dobu
00:53
withoutбез seeingвиди a flagzastava that was carriedноси
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ako ne vidite zastavu koju su nosili
00:55
to the moonмесец and back, on ApolloApollo 11.
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do Meseca i nazad na Apolu 11.
00:58
The astronautsастронаути eachсваки got to carryносити
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Svaki od astronauta je nosio
01:00
about tenдесет silkсвила flagszastavice in theirњихова personalлични kitssetovi.
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oko deset svilenih zastavica
u ličnom priboru.
01:03
They would bringдовести them back and mountмоунт them.
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Doneli bi ih nazad i okačili.
01:05
So this has actuallyзаправо been carriedноси to the moonмесец
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Ovo je zapravo bilo odnešeno
do Meseca i nazad.
01:08
and back.
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To je što se zabave tiče.
01:10
So that’s for funзабавно.
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Početak štampane reči je,
naravno, važan.
01:12
The dawnзоре of booksкњиге is, of courseкурс, importantважно.
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01:14
And it wouldnNe bi svidelo’t be interestingзанимљиво to talk about the dawnзоре of booksкњиге
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Ne bi bilo interesantno pričati o tome
01:16
withoutбез havingимати a copyкопирај of a GuttenbergGutenberg BibleBiblija.
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bez primerka Gutenbergove Biblije.
Možete da vidite
kako je lako prenosivo i zgodno bilo
01:20
You can see how portableпреносив and handypri ruci it was to have your ownвластити GuttenbergGutenberg
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imati sopstvenu Gutenbergovu Bibliju
1455. godine.
01:22
in 1455.
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01:25
But what’s interestingзанимљиво about the GuttenbergGutenberg BibleBiblija, and the dawnзоре of this technologyтехнологија,
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Zanimljivost u vezi Gutenbergove Biblije,
na početku ove tehnologije, nije knjiga.
01:29
is not the bookкњига.
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Vidite, ova knjiga
se nije vodila čitanjem.
01:31
You see, the bookкњига was not drivenвођен by readingчитање.
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Godine 1455, niko nije umeo da čita.
01:35
In 1455, nobodyнико could readчитати.
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01:37
So why did the printingштампање pressпритисните succeedуспети?
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Zašto se onda štamparska mašina probila?
01:39
This is an originalоригинал pageстрана of a GuttenbergGutenberg BibleBiblija.
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Ovo je originalna stranica
Gutenbergove Biblije.
01:43
So you’rere looking here at one of the first printedштампани booksкњиге
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Gledate u jednu od prvih štampanih knjiga
01:46
usingКористећи movablepokretna typeтип in the historyисторија of man,
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koja je koristila pokretna slova
u istoriji čovečanstva,
01:48
550 yearsгодине agoпре.
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pre 550 godina.
Danas živimo u dobu
završetka štampane reči,
01:51
We are livingживи at the ageстарост here at the endкрај of the bookкњига,
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01:53
where electronicелектронски paperпапир will undoubtedlybez sumnje replaceзаменити it.
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koju će nesumnjivo zameniti
elektronski papir.
01:55
But why is this so interestingзанимљиво? Here’s the quickбрзо storyприча.
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Zašto je onda ovo toliko interesantno?
Evo kratke priče.
Ispostavlja se da je 1450-ih
01:59
It turnsокреће се out that in the 1450s,
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02:01
the CatholicKatolik ChurchCrkva neededпотребно moneyновац,
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Katoličkoj crkvi bio potreban novac,
02:03
and so they
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te su zapravo
ručno ispisivali
ove tzv. oproštajnice grehova,
02:05
actuallyзаправо hand-wroteDa li je napisao rukom these things calledпозвани indulgencesprivilegije,
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02:07
whichкоја were forgivenessопроштај’s on piecesкомада of paperпапир.
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koje su označavale oproštaj
na parčetu papira.
02:09
They traveledпутовао all around EuropeEurope
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Mogle su se naći širom Evrope
i prodavane su u stotinama
ili hiljadama primeraka.
02:11
and soldпродат by the hundredsстотине or by the thousandsхиљаде.
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02:13
They got you out of purgatoryČistilište fasterбрже.
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Brže su izbavljivale iz čistilišta.
Kada je štamparska mašina izumljena,
02:16
And when the printingштампање pressпритисните was inventedизмишљен
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otkrili su da mogu štampati oproštajnice
02:18
what they foundнашао was they could printпринт indulgencesprivilegije,
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02:20
whichкоја was the equivalentеквивалент of printingштампање moneyновац.
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što je bilo jednako štampanju novca.
02:22
And so all of WesternZapadni EuropeEurope startedпочела buyingкупити printingштампање pressesprese in 1455 --
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Tako je cela Zapadna Evropa počela
da kupuje štamparske mašine 1455. godine -
02:26
to printпринт out thousandsхиљаде,
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da štampa hiljade,
02:28
and then hundredsстотине of thousandsхиљаде,
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a zatim i stotine hiljada
02:29
and then ultimatelyна крају millionsмилиони
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i na kraju milione
02:31
of singleједно, smallмали piecesкомада of paperпапир
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pojedinačnih papirića
02:34
that got you out of middleсредина hellпакао and into heavenрај.
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koji bi vas odveli iz čistilišta u raj.
02:37
That is why the printingштампање pressпритисните succeededуспео,
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Zato se štamparska mašina probila
02:40
and that is why MartinMartin LutherLuter
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i zbog toga je Martin Luter
02:42
nailedприкачен his 90 thesesovim to the doorврата:
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zakucao svojih 90 teza na vrata -
zato što se žalio
da je Katolička crkva pomahnitala
02:45
because he was complainingжаљење that the CatholicKatolik ChurchCrkva had goneотишла amokmahnito
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02:48
in printingштампање out indulgencesprivilegije and sellingпродаја them
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jer štampa oproštajnice
i prodaje ih u svakoj varoši,
selu i gradu širom cele Zapadne Evrope.
02:51
in everyсваки townГрад and villageсело and cityград in all of WesternZapadni EuropeEurope.
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Tako je štamparska mašina, dame i gospodo,
02:55
So the printingштампање pressпритисните, ladiesдаме and gentlemenгосподо,
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02:57
was drivenвођен entirelyу потпуности by the printingштампање of forgivenessesforgivenesses
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kompletno bila vođena
štampanjem oproštajnica
03:00
and had nothing to do with readingчитање.
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i nije imala nikakve veze sa čitanjem.
03:02
More tomorrowсутра. I alsoтакође have picturesслике comingдолазе of the libraryбиблиотека
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Više sutra. Imam i slike
koje dolaze iz biblioteke
03:04
for those of you that have askedпитао for picturesслике.
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za one od vas koji su ih tražili.
03:06
We’rere going to have some tomorrowсутра.
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Prikazaćemo neke sutra.
03:08
(ApplauseAplauz)
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(Aplauz)
03:09
InsteadUmesto toga of showingпоказивање an objectобјекат from the stageфаза
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Umesto da vam pokazujem predmet na sceni,
03:11
I’m going to do something specialпосебан for the first time.
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uradiću nešto posebno po prvi put.
03:13
We are going to showсхов, actuallyзаправо, what the libraryбиблиотека looksизглед like, OK?
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Sada ćemo vam pokazati
kako biblioteka izgleda, OK?
03:17
So, I am marriedожењен to the mostнајвише wonderfulДивно womanжена in the worldсвет.
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Oženjen sam najdivnijom ženom na svetu.
03:20
You’rere going to find out why in a minuteминута,
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Otkrićete za trenutak i zašto -
03:22
because when I wentотишао to see EileenAjlin,
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jer kada sam otišao da vidim Ajlin,
03:24
this is what I said I wanted to buildизградити.
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rekao sam da želim ovo da izgradim.
03:26
This is the LibraryBiblioteka of HumanLjudski ImaginationMašta.
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Ovo je Biblioteka ljudske mašte.
03:29
The roomсоба itselfсам is threeтри storiesприче tallвисок.
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Sama prostorija visoka je tri sprata.
Na staklenim panelima nalazi se
5 000 godina ljudske mašte
03:32
In the glassстакло panelsпанели are 5,000 yearsгодине of humanљудско imaginationмашту
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03:35
that are computerрачунар controlledконтролисано.
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koje kontroliše kompjuter.
Prostor je pozorište.
03:37
The roomсоба is a theatrepozorište. It changesПромене colorsбоје.
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Menja boje, a svuda po biblioteci
su različiti predmeti, različiti prostori.
03:39
And all throughoutтоком the libraryбиблиотека are differentразличит objectsобјеката, differentразличит spacesпросторе.
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03:43
It’s designedдизајниран like an EscherEљer printпринт.
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Dizajnirana je kao Ešerova štampana dela.
03:45
Here is some of the lowerниже levelниво of the libraryбиблиотека,
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Evo nižeg nivoa biblioteke,
03:47
where the exhibitsizložbe constantlyстално changeпромена.
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gde se izložbeni predmeti stalno menjaju.
Možete da prošetate
kroz njega, da dotaknete
03:49
You can walkходати throughкроз. You can touchдодирни.
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03:51
You can see exactlyбаш тако how manyмноги of these typesврсте of itemsставке would fitфит in a roomсоба.
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i vidite koliko bi tačno ovih predmeta
stalo u prostoriju.
03:54
There’s my very ownвластити SaturnSaturn V.
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Evo i mog sopstvenog Saturna V.
03:56
EverybodySvi should have one, OK? (LaughterSmeh)
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Svi bi trebalo da imaju po jedan,
zar ne? (Smeh)
Ovde, u nižem delu biblioteke,
možete videti
03:59
So you can see here in the lowerниже levelниво of the libraryбиблиотека
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04:01
the booksкњиге and the objectsобјеката.
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knjige i predmete.
Na staklenim panelima uzduž
04:03
In the glassстакло panelsпанели all alongзаједно is sortврста of the historyисторија of imaginationмашту.
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možete videti takoreći istoriju mašte.
Tamo se nalazi stakleni most
preko kojeg možete preći,
04:06
There is a glassстакло bridgeмост that you walkходати acrossпреко
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04:08
that’s suspendedobustavljena in spaceпростор.
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a koji se proteže preko prostora.
04:10
So it’s a leapскок of imaginationмашту.
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To je skok mašte.
04:11
How do we createстворити?
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Kako stvaramo?
04:13
PartDeo of the questionпитање that I have answeredодговорио is,
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Deo pitanja na koji sam odgovorio
04:15
is we createстворити by surroundingкоји окружује ourselvesсами with stimulistimulansa:
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je da stvaramo
tako što se okružujemo podsticajima:
04:18
with humanљудско achievementдостигнуће, with historyисторија,
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ljudskim dostignućima, istorijom,
04:20
with the things that driveпогон us and make us humanљудско --
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stvarima koje nas pokreću
i čine ljudskim bićima -
04:23
the passionateстраствено discoveryоткриће, the bonesкости of dinosaursdinosaurusi long goneотишла,
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strastveno otkrivanje,
kosti davno izumrlog dinosaurusa,
04:27
the mapsмапе of spaceпростор that we’veve experiencedИскусан,
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mape svemira koji smo doživeli
04:30
and ultimatelyна крају the hallwayshodnici that stimulatestimulise our mindум and our imaginationмашту.
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i, konačno, hodnici koji stimulišu
naš um i maštu.
Nadam se da ću vam sutra pokazati
04:34
So hopefullyНадајмо се tomorrowсутра I’llIi showсхов
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jedan-dva predmeta sa bine,
04:36
one or two more objectsобјеката from the stageфаза,
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04:37
but for todayданас I just wanted to say thank you
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ali danas sam samo hteo da se zahvalim
04:39
for all the people that cameДошао and talkedпричао to us about it.
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svim ljudima koji su došli
i pričali sa nama.
04:41
And EileenAjlin and I are thrilledузбуђени to openотворен our home
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Ajlin i ja smo oduševljeni
što ćemo otvoriti svoj dom
04:43
and shareОбјави it with the TEDTED communityзаједница.
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i podeliti ga sa TED zajednicom.
04:45
(ApplauseAplauz)
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(Aplauz)
04:46
TEDTED is all about patternsобрасци in the cloudsоблаци.
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Na TED-u se sve svodi
na oblike koje vidite u oblacima.
04:49
It’s all about connectionsвезе.
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Sve je u vezi sa povezivanjem.
04:51
It’s all about seeingвиди things
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Sve je u vezi sa viđenjem stvari
04:53
that everybodyсвима elseдруго has seenвиђено before
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koje su svi ostali ranije videli,
04:55
but thinkingразмишљање about them in waysначини that nobodyнико has thought of them before.
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ali i razmišljanjem o njima na način
na koji niko nije o njima mislio ranije,
05:00
And that’s really what discoveryоткриће and imaginationмашту is all about.
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a oko toga se vrte otkriće i mašta.
05:04
For exampleпример, we can look
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Na primer, možemo pogledati
05:06
at a DNADNK moleculeмолекула modelмодел here.
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DNK model koji se nalazi ovde.
05:09
NoneNiko nije of us really have ever seenвиђено one,
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Niko od nas ga zapravo nije video,
05:11
but we know it existsпостоји because we’veve been taughtнаучио
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ali znamo da postoji
zato što su nas naučili
05:14
to understandРазумем this moleculeмолекула.
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da razumemo ovaj molekul.
05:16
But we can alsoтакође look at an EnigmaEnigma machineмашина
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Možemo takođe pogledati
i mašinu za šifrovanje, Enigmu,
od nacista iz Drugog svetskog rata,
05:19
from the NazisNacisti in WorldSvet WarRat IIII
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05:21
that was a codingкодирање and decodingdekodiranje machineмашина.
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koja je mašina za šifrovanje
i dešifrovanje.
05:23
Now, you mightМожда say, what does this have to do with this?
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Možete reći: „Kakve veze ima ovo s ovim?”
05:26
Well, this is the codeкод for life,
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Pa, ovo je šifra života,
05:28
and this is a codeкод for deathсмрт.
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a ovo je šifra smrti.
05:31
These two moleculesмолекули
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Ova dva molekula
05:33
codeкод and decodedekodiranje.
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šifruju i dešifruju,
05:35
And yetјош увек, looking at them, you would see a machineмашина and a moleculeмолекула.
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a ipak, dok gledate u njih,
vidite mašinu i molekul.
Međutim, kada ih jednom vidite
na novi način,
05:39
But onceједном you’veve seenвиђено them in a newново way,
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05:41
you realizeсхватите that bothи једно и друго of these things really are connectedповезан.
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shvatate da su obe ove stvari
zaista povezane,
05:44
And they’rere connectedповезан primarilyprvenstveno because of this here.
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a prvenstveno su povezane zbog ovoga ovde.
05:48
You see, this is a humanљудско brainмозак modelмодел, OK?
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Vidite, ovo je model
ljudskog mozga, u redu?
Redak je zato što retko imamo
priliku da vidimo mozak.
05:52
And it’s rareретко, because we never really get to see a brainмозак.
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05:54
We get to see a skullЛобања. But there it is.
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Viđamo lobanju, ali evo ga.
05:56
All of imaginationмашту -- everything that we think,
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Sva mašta - sve što mislimo,
05:58
we feel, we senseсмисао -- comesдолази throughкроз the humanљудско brainмозак.
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osećamo, opažamo -
dolazi iz ljudskog mozga,
06:01
And onceједном we createстворити newново patternsобрасци in this brainмозак,
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a kada stvorimo nove obrasce u mozgu,
06:03
onceједном we shapeоблик the brainмозак in a newново way,
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kada ga oblikujemo na novi način,
06:05
it never returnsповратак to its originalоригинал shapeоблик.
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nikada se ne vraća u prvobitni oblik.
06:09
And I’llIi give you a quickбрзо exampleпример.
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Daću vam kratak primer.
06:11
We think about the InternetInternet;
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Razmišljamo o internetu,
o informacijama koje prolaze internetom,
06:13
we think about informationинформације that goesиде acrossпреко the InternetInternet.
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a nikada ne razmišljamo
o skrivenim vezama.
06:15
And we never think about the hiddenсакривен connectionвеза.
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06:17
But I broughtдоведен alongзаједно here a lumpгрудњак of coalугља --
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Poneo sam sa sobom komad uglja -
06:20
right here, one lumpгрудњак of coalугља.
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evo ovde, komad uglja.
06:23
And what does a lumpгрудњак of coalугља have to do with the InternetInternet?
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Kakve veze komad uglja ima sa Internetom?
06:25
You see, it takes the energyенергија in one lumpгрудњак of coalугља
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Vidite, potrebna je energija
jednog komada uglja
da se prenese jedan megabajt
06:29
to moveпотез one megabyteмегабајт of informationинформације acrossпреко the netнет.
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informacije kroz Internet.
Tako, svaki put kada preuzimate fajl,
06:33
So everyсваки time you downloadпреузимање a fileфиле,
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06:35
eachсваки megabyteмегабајт is a lumpгрудњак of coalугља.
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svaki megabajt je komad uglja.
06:38
What that meansзначи is, a 200-megabyte-megabajt fileфиле
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To znači da fajl od 200 megabajta
06:43
looksизглед like this, ladiesдаме and gentlemenгосподо. OK?
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izgleda ovako, dame i gospodo, u redu?
06:46
So the nextследећи time you downloadпреузимање a gigabytegigabajt,
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Sledeći put kada preuzmete gigabajt
06:48
or two gigabytesgigabajta, it’s not for freeбесплатно, OK?
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ili dva gigabajta,
to nije besplatno, vidite?
06:52
The connectionвеза is the energyенергија it takes to runтрцати the webвеб ,
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Veza je energija koja je potrebna
da bi mreža funkcionisala
i da bi sve za šta mislimo
06:57
and to make everything we think possibleмогуће, possibleмогуће.
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da je moguće - bilo moguće.
07:00
ThanksHvala ti, ChrisKris.
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Hvala, Kris.
07:02
(ApplauseAplauz)
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(Aplauz)
Translated by Tijana Mihajlović
Reviewed by Ivana Krivokuća

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ABOUT THE SPEAKER
Jay Walker - Entrepreneur
Jay Walker is fascinated by intellectual property in all its forms. His firm, Walker Digital, created Priceline and many other businesses that reframe old problems with new IT. In his private life, he's a bibliophile and collector on an epic scale.

Why you should listen

It's befitting that an entrepreneur and inventor so prolific and acclaimed would curate a library devoted, as he says, to the astonishing capabilities of the human imagination. TIME twice named him one of the "50 most influential business leaders in the digital age," and he holds more than 200 patents. Jay Walker's companies -- under Walker Digital -- have alone served tens of millions of people and amassed billions in value. 

A chunk of his net worth went into building this enchanting library space, whose exhibits (please touch!) go back, roughly, to the point our species learned to write, with a slight post-moveable type bias. Brimming with exquisitely illustrated books and artifacts (Enigma machine; velociraptor skeleton), the library itself is a marvel. Is it the glowing etched glass panels, or the Vivaldi piped from hidden speakers that gives it that je ne sais quoi? Maybe it's Walker himself, whose passion for the stuff just glows. It's apparent to those lucky enough to snag a tour.

At the 2008 TED Conference, Walker lent many of his priceless and geeky artifacts to decorate the stage -- including a real Sputnik artificial satellite, a Star Wars stormtrooper helmet and a Gutenberg bible. After you've watched his talk, the WIRED article is a must-read.

More profile about the speaker
Jay Walker | Speaker | TED.com

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