TED2017
Anna Rosling Rönnlund: See how the rest of the world lives, organized by income
Ana Rosling Ronlund (Anna Rosling Rönnlund): Vidite kako živi ostatak sveta, organizovano po dohotku
Filmed:
Readability: 2.8
1,744,449 views
Kako izgleda kad neko u Švedskoj pere zube ili kada neko u Ruandi namešta krevet? Ana Rosling Ronlund želi da svi to saznamo, pa je poslala fotografe u 264 doma u 50 zemalja (i još će ih uslediti!) da dokumentuju peći, krevete, toalete, igračke i još mnogo toga u domaćinstvima sa različitim nivoom prihoda po svetu. Pogledajte kako porodice žive u Letoniji, Burkini Faso ili Peruu dok nam Rosling Ronlund objašnjava moć vizuelizacije podataka kako bi nam pomogla da bolje razumemo svet.
Anna Rosling Rönnlund - Visualizer, lecturer
Anna Rosling Rönnlund's personal mission: to make it easy for anyone to understand the world visually. Full bio
Anna Rosling Rönnlund's personal mission: to make it easy for anyone to understand the world visually. Full bio
Double-click the English transcript below to play the video.
00:13
What images do we see
from the rest of the world?
from the rest of the world?
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Kakve slike vidimo
iz ostalih delova sveta?
iz ostalih delova sveta?
00:16
We see natural disasters,
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Vidimo prirodne katastrofe,
00:19
war, terror.
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rat, užas.
00:21
We see refugees,
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Vidimo izbeglice
00:22
and we see horrible diseases.
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i užasne bolesti.
00:24
Right?
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Je l' tako?
00:25
We see beautiful beaches,
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Vidimo prelepe plaže,
00:27
cute animals,
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slatke životinje,
00:28
beautiful nature,
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lepu prirodu,
00:29
cultural rites and stuff.
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kulturne običaje i tako to.
00:32
And then we're supposed to make
the connection in our head
the connection in our head
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I onda treba da spojimo to u glavi
00:35
and create a worldview out of this.
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i od toga napravimo pogled na svet.
00:37
And how is that possible?
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Kako je to moguće?
00:39
I mean, the world seems so strange.
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Mislim, svet deluje tako čudno.
00:42
And I don't think it is.
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A ne mislim da jeste.
00:44
I don't think the world
is that strange, actually.
is that strange, actually.
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Ne mislim da je svet zaista toliko čudan.
00:47
I've got an idea.
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Imam ideju.
00:48
So, imagine the world as a street,
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Zamislite svet kao ulicu
00:52
where the poorest live on one end
and the richest on the other,
and the richest on the other,
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u kojoj najsiromašniji žive na jednom,
a najbogatiji na drugom kraju,
a najbogatiji na drugom kraju,
00:55
and everyone in the world
lives on this street.
lives on this street.
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i svi na svetu žive u toj ulici.
00:58
You live there, I live there,
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Vi živite tamo, ja živim tamo,
01:01
and the neighbors we have
are the ones with the same income.
are the ones with the same income.
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i naše komšije su oni ljudi
koji imaju ista primanja.
koji imaju ista primanja.
01:04
People that live in the same block as me,
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Ljudi koji žive u istom kraju kao i ja
01:07
they are from other countries,
other cultures, other religions.
other cultures, other religions.
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potiču iz drugih zemalja,
drugih kultura, drugih religija.
drugih kultura, drugih religija.
01:13
The street might look something like this.
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Ulica bi mogla izgledati ovako nekako.
01:15
And I was curious.
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Bila sam znatiželjna.
01:17
In Sweden where I live,
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U Švedskoj, gde ja živim,
01:19
I've been meeting quite a lot of students.
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upoznavala sam mnogo studenata.
01:22
And I wanted to know,
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Htela sam da znam
01:23
where would they think
they belong on a street like this?
they belong on a street like this?
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gde bi oni mislili da pripadaju
u ovakvoj ulici?
u ovakvoj ulici?
01:26
So we changed these houses into people.
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Tako smo pretvorili ove kuće u ljude.
01:30
This is the seven billion people
that live in the world.
that live in the world.
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Ovo je sedam milijardi ljudi
koji žive na svetu.
koji žive na svetu.
01:33
And just by living in Sweden,
most likely you belong there,
most likely you belong there,
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Samo time što živite u Švedskoj,
najverovatnije pripadate ovde,
najverovatnije pripadate ovde,
01:37
which is the richest group.
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najbogatijoj grupi.
01:39
But the students, when you ask them,
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Ali kada pitate studente,
01:42
they think they are in the middle.
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oni misle da su u sredini.
01:44
And how can you understand the world
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Kako možete razumeti svet
01:46
when you see all these scary
images from the world,
images from the world,
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kad vidite sve te strašne prizore iz sveta
01:50
and you think you live in the middle,
while you're actually atop?
while you're actually atop?
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i mislite da živite u sredini,
pri čemu ste u stvari na vrhu?
pri čemu ste u stvari na vrhu?
01:54
Not very easy.
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Ne baš lako.
01:55
So I sent out photographers
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Poslala sam fotografe
01:57
to 264 homes in 50 countries --
so far, still counting --
so far, still counting --
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u 264 doma u 50 zemalja -
za sada, a broj se povećava -
za sada, a broj se povećava -
02:03
and in each home, the photographers
take the same set of photos.
take the same set of photos.
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i fotografi su u svakom domu
uslikali iste fotografije.
uslikali iste fotografije.
02:07
They take the bed,
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Slikali su krevet,
02:09
the stove,
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šporet,
02:10
the toys
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igračke
02:11
and about 135 other things.
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i oko 135 drugih stvari.
02:14
So we have 40,000 images
or something at the moment,
or something at the moment,
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Tako trenutno imamo
40 000 slika ili tako nešto,
40 000 slika ili tako nešto,
02:17
and it looks something like this.
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i to izgleda ovako nekako.
02:20
Here we see, it says on the top,
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Ovde vidimo, kako kaže na vrhu:
02:22
"Families in the world by income,"
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„Porodice sveta prema dohotku“
02:24
and we have the street represented
just beneath it, you can see.
just beneath it, you can see.
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i imamo ulicu koja je predstavljena
ispod toga, kao što možete videti.
ispod toga, kao što možete videti.
02:28
And then we see some
of the families we have visited.
of the families we have visited.
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Zatim imamo neke od porodica
koje smo obišli.
koje smo obišli.
02:31
We have the poorer to the left,
the richer to the right,
the richer to the right,
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Imamo siromašnije na levoj strani,
bogatije na desnoj
bogatije na desnoj
02:33
and everybody else in between,
as the concept says.
as the concept says.
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i sve ostale u sredini,
kao što koncept nalaže.
kao što koncept nalaže.
02:37
We can go down and see the different
families we have been to so far.
families we have been to so far.
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Možemo da idemo dole i vidimo
razne porodice kod kojih smo bili do sada.
razne porodice kod kojih smo bili do sada.
02:41
Here, for instance, we have
a family in Zimbabwe,
a family in Zimbabwe,
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Ovde, na primer, imamo
jednu porodicu iz Zimbabvea,
jednu porodicu iz Zimbabvea,
02:43
one in India, one in Russia,
and one in Mexico, for instance.
and one in Mexico, for instance.
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jednu iz Indije, jednu iz Rusije
i jednu iz Meksika, recimo.
i jednu iz Meksika, recimo.
02:47
So we can go around and look
at the families this way.
at the families this way.
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Možemo da krenemo
i razgledamo porodice ovako.
i razgledamo porodice ovako.
02:49
But of course, we can choose
if we want to see some certain countries
if we want to see some certain countries
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Naravno, možemo da odaberemo
ako hoćemo da vidimo određene zemlje
ako hoćemo da vidimo određene zemlje
i uporedimo ih
02:53
and compare them,
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ili oblasti, ako želimo
da vidimo druge stvari.
da vidimo druge stvari.
02:54
or regions, or if we want,
to see other things.
to see other things.
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02:56
So let's go to the front doors
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Hajde da idemo na ulazna vrata
02:58
and see what they look like.
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i vidimo kako izgledaju.
03:00
Go here, and this is the world
by front doors, ordered by income.
by front doors, ordered by income.
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Dođete ovde, i tu je svet
prema ulaznim vratima,
prema ulaznim vratima,
poređan po dohotku.
03:06
And we can see the big difference
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Možemo videti veliku razliku
03:08
from India, Philippines, China,
Ukraine, in these examples, for instance.
Ukraine, in these examples, for instance.
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u odnosu na Indiju, Filipine,
Kinu i Ukrajinu na ovim primerima, recimo.
Kinu i Ukrajinu na ovim primerima, recimo.
03:13
What if we go into the home?
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Šta ako uđemo u kuću?
03:15
We can look at beds.
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Možemo pogledati krevete.
03:19
This is what beds can look like.
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Ovako mogu izgledati kreveti.
03:21
Doesn't look like the glossy magazines.
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Ne izgleda kao blještavi magazini.
03:23
Doesn't look like
the scary images in the media.
the scary images in the media.
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Ne izgleda kao strašne slike iz medija.
03:26
So remember that the students in Sweden,
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Prisetite se da su studenti u Švedskoj
03:28
they thought they were in the middle
of the world income.
of the world income.
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mislili da su u sredini
u pogledu primanja u svetu.
u pogledu primanja u svetu.
03:31
So let's go there.
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Vratimo se na to.
03:33
We zoom in here by filtering
the street to the middle,
the street to the middle,
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Zumiramo ovde filtrirajući ulicu
da prikaže sredinu,
da prikaže sredinu,
03:38
like this,
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ovako,
03:40
and then I ask the students:
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i zatim pitam studente:
03:41
Is this what your bedroom looks like?
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„Da li vaša spavaća soba izgleda ovako?“
03:43
And they would actually
not feel very at home.
not feel very at home.
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A oni se baš i ne bi osećali kao kod kuće.
03:47
So we go down and see,
do they feel more at home here?
do they feel more at home here?
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Idemo dole i gledamo
da li se tu više osećaju kao kod kuće?
da li se tu više osećaju kao kod kuće?
03:51
And they would say,
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A oni bi rekli:
„Ne, tako ne izgleda
tipična spavaća soba u Švedskoj.“
tipična spavaća soba u Švedskoj.“
03:52
no, this is not what a Swedish
typical bedroom looks like.
typical bedroom looks like.
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03:55
We go up here,
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Idemo ovde gore
03:57
and suddenly, they feel sort of at home.
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i iznenada se osećaju kao kod kuće.
04:00
And we can see here in this image,
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Na ovim slikama možemo videti
04:02
we see bedrooms in China, Netherlands,
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spavaće sobe u Kini, Holandiji,
04:05
South Korea, France
and the United States, for instance.
and the United States, for instance.
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Južnoj Koreji, Francuskoj
i Sjedinjenim Državama, na primer.
i Sjedinjenim Državama, na primer.
04:09
So we can click here.
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Možemo da kliknemo ovde.
04:10
If we want to know more about the family,
the home in which this bed stands,
the home in which this bed stands,
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Ako želimo da saznamo više o porodici,
o domu u kome se nalazi ovaj krevet,
o domu u kome se nalazi ovaj krevet,
04:15
we can just click it and go to the family,
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možemo samo da kliknemo na njega,
odemo na porodicu,
odemo na porodicu,
04:18
and we can see all the images
from that family.
from that family.
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i možemo da vidimo sve slike
iz te porodice.
iz te porodice.
04:21
We can go this way, too.
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Možemo i ovuda.
04:23
And of course, this is free
for anyone to use.
for anyone to use.
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Naravno, ovo je besplatno za sve.
04:25
So just go here, and please
add more images, of course.
add more images, of course.
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Samo odete ovde i molim vas
da dodate još slika, naravno.
da dodate još slika, naravno.
04:29
My personal favorite that everyone
always tries to make me not show,
always tries to make me not show,
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Moj omiljeni deo je da svi uvek pokušavaju
da me ubede da ne pokažem -
da me ubede da ne pokažem -
04:32
I'm going to show you now,
and that's toilets,
and that's toilets,
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sada ću vam pokazati - a to su toaleti,
jer vam baš i nije dozvoljeno
da ljudima gledate toalete,
da ljudima gledate toalete,
04:35
because you're not really allowed
to look at people's toilets,
to look at people's toilets,
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ali sad to možemo, zar ne?
04:38
but now we can just do it, right?
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04:39
So here (Laughter)
we have a lot of toilets.
we have a lot of toilets.
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Tako ovde (Smeh) imamo mnogo toaleta.
Izgledaju prilično onako
kako smo navikli, je l' da?
kako smo navikli, je l' da?
04:42
They look pretty much
as we're used to, right?
as we're used to, right?
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04:44
And they are in China, Netherlands,
United States, Nepal and so forth,
United States, Nepal and so forth,
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Nalaze se u Kini, Holandiji,
Sjedinjenim Državama, Nepalu i tako dalje,
Sjedinjenim Državama, Nepalu i tako dalje,
04:48
Ukraine, France.
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Ukrajini, Francuskoj.
04:49
And they look pretty similar, right?
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Izgledaju dosta slično, zar ne?
04:51
But remember, we are in the top.
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Ali, setite se, nalazimo se u vrhu.
04:54
So what about checking all the toilets?
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Da proverimo sve toalete?
04:59
Now it looks a bit different, doesn't it?
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Sad izgleda malo drugačije, zar ne?
05:01
So this way we can visually browse
through categories of imagery,
through categories of imagery,
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Ovako možemo da vizuelno prolazimo
kroz kategorije slika,
kroz kategorije slika,
05:07
using photos as data.
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koristeći fotografije kao podatke.
05:09
But not everything works as a photo.
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Ali, ne funkcioniše sve kao fotografija.
05:13
Sometimes it's easier
to understand what people do,
to understand what people do,
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Nekada je lakše razumeti šta ljudi rade,
05:16
so we also do video snippets
of everyday activities,
of everyday activities,
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pa zato pravimo kratke snimke
svakodnevnih aktivnosti,
svakodnevnih aktivnosti,
05:20
such as washing hands, doing laundry,
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kao što je pranje ruku, veša,
05:22
brushing teeth, and so on.
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zuba i tako dalje.
05:24
And I'm going to show you
a short snippet of tooth-brushing,
a short snippet of tooth-brushing,
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Pokazaću vam kratke snimke pranja zuba,
05:27
and we’re going to start at the top.
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a počećemo od vrha.
05:31
So we see people brushing their teeth.
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Vidimo kako ljudi peru zube.
05:34
Pretty interesting to see
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Zanimljivo je videti
05:37
the same type of plastic toothbrush
is being used in all these places
is being used in all these places
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da se ista vrsta plastične četkice za zube
koristi na svim ovim mestima
koristi na svim ovim mestima
na isti način, zar ne?
05:41
in the same way, right?
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05:44
Some are more serious than others --
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Neki su ozbiljniji od drugih -
05:46
(Laughter)
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(Smeh)
05:47
but still, the toothbrush is there.
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ali ipak, četkica za zube je tu.
05:49
And then, coming down to this poorer end,
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A zatim, kako stižemo
na ovaj siromašniji kraj,
na ovaj siromašniji kraj,
05:51
then we will see people
start using sticks,
start using sticks,
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vidimo kako ljudi
počinju da koriste štapiće,
počinju da koriste štapiće,
05:55
and they will sometimes use their finger
to brush their teeth.
to brush their teeth.
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a nekada koriste prste da čiste zube.
06:00
So this particular woman in Malawi,
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Konkretno ova žena iz Malavija,
06:02
when she brushes her teeth,
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kada pere zube,
06:04
she scrapes some mud off from her wall
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izgrebe malo blata sa zida,
06:06
and she mixes it with water,
and then she's brushing.
and then she's brushing.
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pomeša ga sa vodom i onda pere zube.
06:09
Therefore, in the Dollar Street material,
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Stoga smo u materijalu za „Ulicu dolara“
06:11
we have tagged this image
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označili ovu sliku
06:14
not only as her wall, which it is,
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ne samo kao njen zid, što on i jeste,
06:16
but also as her toothpaste,
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nego i kao njenu pastu za zube,
06:18
because that is also what she uses it for.
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jer ga za to koristi.
06:22
So we can say, in the poorer
end of the street,
end of the street,
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Tako da možemo reći da ćete
u siromašnijem delu ulice
u siromašnijem delu ulice
06:25
you will use a stick or your finger,
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koristiti štapić ili svoj prst,
06:27
you come to the middle,
you will start using a toothbrush,
you will start using a toothbrush,
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a kada dođete do sredine,
počećete da koristite četkicu za zube,
počećete da koristite četkicu za zube,
06:30
and then you come up to the top,
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a kada stignete do vrha,
06:32
and you will start using one each.
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svako će početi da koristi svoju.
06:34
Pretty nice, not sharing
a toothbrush with your grandma.
a toothbrush with your grandma.
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Baš fino, ne delite četkicu sa babom.
06:37
And you can also look at some countries.
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Takođe možete pogledati pojedine zemlje.
06:40
Here, we have the income
distribution within the US,
distribution within the US,
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Ovde imam raspodelu dohotka u SAD-u,
06:43
most people in the middle.
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gde je većina ljudi u sredini.
06:44
We have a family we visited
in the richer end, the Howards.
in the richer end, the Howards.
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Imamo porodicu koju smo posetili
na bogatijem kraju, Hauarde.
na bogatijem kraju, Hauarde.
06:48
We can see their home here.
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Možemo videti njihov dom ovde.
06:50
And we also visited a family
in the poorer end, down here.
in the poorer end, down here.
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Takođe smo posetili porodicu
na siromašnijem kraju, ovde dole.
na siromašnijem kraju, ovde dole.
06:54
And then what we can do now
is we can do instant comparisons
is we can do instant comparisons
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Onda možemo da vršimo brza poređenja
06:57
of things in their homes.
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stvari u njihovim domovima.
06:59
Let's look in their cutlery drawer.
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Pogledajmo njihovu fioku
sa priborom za jelo.
sa priborom za jelo.
07:01
So, observe the Hadleys:
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Pogledajte kod Hadlija -
07:03
they have all their cutlery
in a green plastic box.
in a green plastic box.
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celokupan pribor za jelo
im je u zelenoj plastičnoj kutiji,
im je u zelenoj plastičnoj kutiji,
07:07
and they have a few different types
and some of them are plastic,
and some of them are plastic,
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imaju nekoliko različitih vrsta
i jedan deo je od plastike,
i jedan deo je od plastike,
07:11
while the Howards,
they have this wooden drawer
they have this wooden drawer
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dok Hauardi imaju drvenu fioku
07:14
with small wooden compartments in it
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sa malim drvenim pregradama
07:16
and a section for each type of cutlery.
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i odeljcima za svaku vrstu
pribora za jelo.
pribora za jelo.
07:20
We can add more families,
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Možemo dodati još porodica
07:22
and we can see kitchen sinks,
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i možemo videti sudopere
07:24
or maybe living rooms.
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ili možda dnevne sobe.
07:27
Of course, we can do
the same in other countries.
the same in other countries.
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Naravno, možemo to isto uraditi
i za druge zemlje.
i za druge zemlje.
07:29
So we go to China, we pick three families.
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Tako odemo u Kinu
i odaberemo tri porodice.
i odaberemo tri porodice.
07:33
we look at their houses,
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Pogledamo njihove kuće,
07:35
we can look at their sofas,
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možemo pogledati njihove sofe,
07:37
we can look at their stoves.
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njihove šporete.
07:38
And when you see these stoves,
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Kada pogledate ove pećnice,
07:40
I think it's obvious
that it's a stupid thing
that it's a stupid thing
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mislim da je očigledno da je glupost
07:43
that usually, when we think
about other countries,
about other countries,
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to što obično, kada razmišljamo
o drugim zemljama,
o drugim zemljama,
mislimo da imaju određeni način
na koji obavljaju stvari.
na koji obavljaju stvari.
07:46
we think they have
a certain way of doing things.
a certain way of doing things.
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07:49
But look at these stoves.
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Ali pogledajte ove peći.
07:50
Very different, right,
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Vrlo različito, zar ne,
07:52
because it depends
on what income level you have,
on what income level you have,
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jer od nivoa primanja koji imate zavisi
07:54
how you're going to cook your food.
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kako ćete pripremati hranu.
07:56
But the cool thing is when we start
comparing across countries.
comparing across countries.
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Ali je zanimljivo kada počnemo
da poredimo različite zemlje.
da poredimo različite zemlje.
08:00
So here we have China and the US.
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Tako ovde imamo Kinu i SAD.
08:03
See the big overlap between these two.
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Vidite ogromno preklapanje između njih.
08:06
So we picked the two homes
we have already seen in these countries,
we have already seen in these countries,
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Odabrali smo dva doma
koja smo već videli u ovim zemljama,
koja smo već videli u ovim zemljama,
08:10
the Wus and the Howards.
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Vua i Hauarda.
08:13
Standing in their bedroom,
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Kada ste u njihovoj spavaćoj sobi,
08:14
pretty hard to tell which one is China
and which one is the US, right?
and which one is the US, right?
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prilično je teško zaključiti
koja je u Kini a koja u SAD-u, zar ne?
koja je u Kini a koja u SAD-u, zar ne?
08:18
Both have brown leather sofas,
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Obe imaju kožne braon sofe
08:21
and they have similar play structures.
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i imaju slična igrališta.
Najverovatnije je
da su oba napravljena u Kini,
da su oba napravljena u Kini,
08:23
Most likely both are made in China,
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08:24
so, I mean, that's not very strange --
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tako da, mislim, to baš i nije čudno -
08:26
(Laughter)
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(Smeh)
08:27
but that is similar.
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ali slično je.
08:29
We can of course go down
to the other end of the street,
to the other end of the street,
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Naravno, možemo otići na drugi deo ulice
08:32
adding Nigeria.
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i dodati Nigeriju.
08:33
So let's compare two homes
in China and Nigeria.
in China and Nigeria.
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Hajde da uporedimo dve kuće
u Kini i Nigeriji.
u Kini i Nigeriji.
08:37
Looking at the family photos,
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Kada pogledamo porodične fotografije,
08:39
they do not look like they have
a lot in common, do they?
a lot in common, do they?
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ne izgledaju kao da imaju
mnogo toga zajedničkog, je l' da?
mnogo toga zajedničkog, je l' da?
08:42
But start seeing their ceiling.
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Ali pogledajte njihovu tavanicu.
08:44
They have a plastic shield and grass.
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Imaju zaštitu od plastike i travu.
08:47
They have the same kind of sofa,
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Imaju istu vrstu sofe,
08:49
they store their grain in similar ways,
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čuvaju žitarice na sličan način,
08:53
they're going to have fish for dinner,
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imaće ribu za večeru
08:55
and they're boiling their water
in identical ways.
in identical ways.
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i kuvaju vodu na identičan način.
08:58
So if we would visit any of these homes,
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Ako bismo posetili neki od ovih domova,
09:01
there's a huge risk
that we would say we know anything
that we would say we know anything
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postoji ogroman rizik
da bismo rekli da znamo nešto
da bismo rekli da znamo nešto
09:05
about the specific way you do things
in China or Nigeria,
in China or Nigeria,
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o specifičnom načinu na koji se stvari
rade u Kini ili Nigeriji,
rade u Kini ili Nigeriji,
09:09
while, looking at this,
it's quite obvious --
it's quite obvious --
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mada je, gledajući ovo, sasvim očigledno -
09:12
this is how you do things
on this income level.
on this income level.
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ovako se rade stvari
na ovom nivou dohotka.
na ovom nivou dohotka.
09:14
That is what you can see when you go
through the imagery in Dollar Street.
through the imagery in Dollar Street.
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Ovo možete videti kada idete
kroz slike u „Ulici dolara“.
kroz slike u „Ulici dolara“.
09:18
So going back to the figures,
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Ako se vratimo brojkama,
09:20
the seven billion people of the world,
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sedam milijardi ljudi na svetu,
09:23
now we're going to do a quick recap.
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sada ćemo da obavimo kratak pregled.
09:25
We're going to look at comparisons
of things in the poorest group:
of things in the poorest group:
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Pogledaćemo poređenja stvari
u najsiromašnijoj grupi:
u najsiromašnijoj grupi:
09:29
beds,
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kreveti,
09:30
roofs,
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krovovi,
09:32
cooking.
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kuvanje.
Primetite, u svim ovim poređenjima,
09:33
And observe, in all these comparisons,
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2213
09:36
their homes are chosen
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njihovi domovi su odabrani
09:37
so they are in completely
different places of the world.
different places of the world.
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tako da se nalaze
u sasvim različitim delovima sveta,
u sasvim različitim delovima sveta,
09:40
But what we see is pretty identical.
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ali ono što vidimo je prilično istovetno.
Tako bi kuvanje
kod najsiromašnije milijarde
kod najsiromašnije milijarde
09:42
So the poorest billion cooking
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09:44
would look somewhat
the same in these two places;
the same in these two places;
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izgledalo donekle isto na ova dva mesta -
09:47
you might not have shoes;
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možda ne biste imali cipele;
09:49
eating, if you don't have a spoon;
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kada jedete, ne biste imali kašiku;
09:51
storing salt would be similar
whether you're in Asia or in Africa;
whether you're in Asia or in Africa;
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3920
čuvanje soli bi bilo slično
bilo da ste u Aziji ili u Africi,
bilo da ste u Aziji ili u Africi,
09:55
and going to the toilet would be
pretty much the same experience
pretty much the same experience
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a odlazak u toalet bi bio
poprilično isto iskustvo
poprilično isto iskustvo
bilo da ste u Nigeriji ili u Nepalu.
09:58
whether you're in Nigeria or Nepal.
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1993
10:00
In the middle, we have
a huge group of five billion,
a huge group of five billion,
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U sredini imamo ogromnu grupu
od pet milijardi,
od pet milijardi,
10:04
but here we can see you will have
electric light, most likely;
electric light, most likely;
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ali ovde možete videti da ćete imati
električno svetlo, najverovatnije;
električno svetlo, najverovatnije;
10:07
you will no longer sleep on the floor;
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više nećete spavati na podu;
10:09
you will store your salt in a container;
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držaćete so u posudi;
10:12
you will have more than one spoon;
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imaćete više od jedne kašike;
10:13
you will have more than one pen;
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imaćete više od jedne olovke;
10:16
the ceiling is no longer
leaking that much;
leaking that much;
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plafon više ne curi toliko;
10:18
you will have shoes;
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imaćete cipele;
10:20
you might have a phone,
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možda ćete imati telefon,
10:22
toys,
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igračke
10:23
and produce waste.
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i proizvodićete smeće.
10:24
Coming to our group up here,
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Stižemo u našu grupu ovde.
10:27
similar shoes, Jordan, US.
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Slične cipele u Jordanu i SAD-u.
10:30
We have sofas, fruits, hairbrushes,
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Imamo sofe, voće, četke za kosu,
10:34
bookshelves,
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police za knjige,
10:35
toilet paper in Tanzania, Palestine,
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toalet papir u Tanzaniji, Palestini;
10:38
hard to distinguish
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teško je ustanoviti
10:39
if we would sit in US, Palestine
or Tanzania from this one.
or Tanzania from this one.
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da li smo u SAD-u, Palestini
ili u Tanzaniji na osnovu ove slike.
ili u Tanzaniji na osnovu ove slike.
10:43
Vietnam, Kenya:
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Vijetnam, Kenija:
10:45
wardrobes, lamps,
black dogs, floors, soap,
black dogs, floors, soap,
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ormari, osvetljenja,
crni psi, podovi, sapun,
crni psi, podovi, sapun,
10:50
laundry, clocks, computers,
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veš, satovi, kompjuteri,
10:53
phones, and so on, right?
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telefoni i tako dalje.
10:55
So we have a lot of similarities
all over the world,
all over the world,
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Imamo dosta sličnosti po celom svetu,
10:58
and the images we see in the media,
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a prizori koje vidimo u medijima
11:01
they show us the world
is a very, very strange place.
is a very, very strange place.
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pokazuju nam da je svet veoma čudno mesto.
11:05
But when we look
at the Dollar Street images,
at the Dollar Street images,
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Ali kada pogledamo
slike sa „Ulice dolara“,
slike sa „Ulice dolara“,
11:07
they do not look like that.
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ne izgledaju tako.
11:09
So using Dollar Street,
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Koristeći „Ulicu dolara“
11:11
we can use photos as data,
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možemo koristiti fotografije kao podatke,
11:13
and country stereotypes --
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i stereotipi o državama
11:15
they simply fall apart.
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prosto nestaju.
11:18
So the person staring back at us
from the other side of the world
from the other side of the world
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Dakle, osoba koja gleda u nas
sa druge strane sveta
sa druge strane sveta
11:21
actually looks quite a lot like you.
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zapravo dosta liči na vas.
11:24
And that implies both a call to action
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A to u sebi ujedno sadrži poziv na akciju
11:28
and a reason for hope.
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i razlog za nadu.
11:30
Thank you.
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Hvala.
11:31
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Anna Rosling Rönnlund - Visualizer, lecturerAnna Rosling Rönnlund's personal mission: to make it easy for anyone to understand the world visually.
Why you should listen
Always with the end consumer at heart, Anna Rosling Rönnlund spends her days making sure that Gapminder -- a foundation she co-founded with Hans and Ola Rosling to promote a fact-based Worldview that everyone can understand -- provides the world with useful and meaningful data about the world. Passionate about the visual side of data, she invented the project Dollar Street, where she uses photos as data to show how people really live on different income levels, beyond country stereotypes. Dollar Street explores a lot of items in homes like, for instance, how people brush their teeth.
Anna Rosling Rönnlund | Speaker | TED.com