EG 2007
Caleb Chung: Playtime with Pleo, your robotic dinosaur friend
钟少男同Pleo玩耍
Filmed:
Readability: 3
461,848 views
机器恐龙Pleo就像一只活生生的宠物——它会探索环境，拥抱，玩耍，做出反应并且不断学习。在Pleo首次上市这周，发明家钟少男给我们介绍了Pleo及他在EG07疯狂的玩具设计经历。
Caleb Chung - Toy designer
Caleb Chung dreams up toys that interact with children. He's the inventor of Furby, a talking (and listening) robotic furball that sold some 50 million units in the late '90s. His newest plaything: Pleo the adorable robot dinosaur. Full bio
Caleb Chung dreams up toys that interact with children. He's the inventor of Furby, a talking (and listening) robotic furball that sold some 50 million units in the late '90s. His newest plaything: Pleo the adorable robot dinosaur. Full bio
Double-click the English transcript below to play the video.
00:16
I'm a, or was, or kind of am a toy designer.
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我是，或者曾经是一个玩具设计师。
00:20
And before I was a toy designer, oh, I was a mime, a street mime, actually.
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而在我成为玩具设计师之前，哦，我是个哑剧演员，事实上是个街头哑剧演员。
00:27
And then I was an entertainer, I guess.
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我想，那时我是给大家带来娱乐的人。
00:29
And before that, I was a silversmith, and before that, I was --
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而在那之前，我做过银匠，而在银匠之前，我曾经—
00:31
I was out of the house at about 15 and a half,
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我在15岁半时离开家，
00:34
and I never wound up going into college.
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而且我从未上过大学。
00:36
I didn't really -- I didn't see the point at the time.
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我没有真正—那时我没有意识到这点的重要性。
00:39
I do now, after learning about all the quantum stuff.
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我现在意识到了，在学习了有关量子学的一切之后。
00:43
(Laughter)
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（大笑）
00:46
It's really cool.
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这真的很神奇。
00:47
Anyway, I wanted to show you a little bit about the world of toy design,
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不管怎样，我想要向你们展示一下玩具设计世界，
00:52
at least from my small aperture of the world.
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至少是从我个人经验中看到的世界。
00:54
This is a video I made when I first started doing toy design.
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这是—这是我刚开始从事玩具设计时做的一段视频。
00:58
I'm in my garage, making weird stuff.
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我在我的车库里，做着稀奇古怪的玩意。
01:00
And then you go to these toy companies
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然后你去这些玩具公司
01:02
and there's some guy across the table,
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见这些桌子另一边的家伙，
01:04
and he goes, "Pass. Pass. Pass."
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他说，“下一个，下一个，下一个。”
01:06
You know, you think it's so cool, but they --
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你看，你们认为这个很有意思，但他们—
01:08
anyway, I made this little tape that I'd always show when I go in.
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不管怎样，我灌制这个录像带，我总在进去的时候让大家看。
01:11
This is the name of my company, Giving Toys.
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这是我公司的名字，Giving Toys。
01:16
So I used to work at Mattel, actually.
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我曾在美泰公司工作过。
01:18
And after I left Mattel, I started all these hamburger makers,
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在我离开美泰后，我制作了这些汉堡包制造机。
01:22
and then got the license to make the maker.
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然后搞到了执照去生产汉堡包制造机，
01:24
So this is a hamburger maker that
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这是一个汉堡包制造机
01:26
you take the peanut butter and stuff and you put it in there, and it makes --
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把花生酱和其它东西放进去，然后就能做出—
01:30
and this is a French fry maker, little, tiny food you can eat.
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而这是一个法式薯条机，（制作）你常吃的小零食。
01:33
I beat up the pasta maker to make that.
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我做的这个战胜了意大利面制造机。
01:36
Then this is a McNugget maker, I think.
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这是一个麦乐鸡块制作机。
01:39
This, now that's the McNugget maker,
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这个，现在这个才是鸡块制作机，
01:43
and this is a -- this is my oldest daughter making a McApple Pie.
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然后—这是我大女儿在做一个苹果派。
01:49
And let's see, you can make the pie and cinnamon and sugar,
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然后让我们瞧瞧这个，你可以用它来做派和肉桂和糖，
01:52
and then you eat, and you eat, and you eat, and you --
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然后你吃呀吃呀吃呀吃，然后你就会——
01:57
she's about 300 pounds now.
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她现在大概有300镑。
01:58
No, she's not, she's beautiful.
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不，我开玩笑的，她很漂亮苗条的。
02:01
This is how they looked when they came out at the end.
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这是最后它们制作出来后的样子。
02:03
These are a -- this is like a 15 million dollar line.
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这些是——这是条1千5百万美元的生产线。
02:05
And it got me through some -- I didn't make any royalties on this, but it got me through.
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这使得我经历了一些——我没有在这上面得到特许权使用费。
02:09
Next is a compilation of a bunch of stuff.
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接下来的是这一系列东西的合辑。
02:11
That was a missile foam launcher that didn't get sold.
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这是一个没有卖出去的导弹泡沫发射器。
02:13
This is a squishy head, for no apparent reason.
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这是可以挤压的脑袋，做着玩的。
02:16
This is some effects that I did for "Wig, Rattle and Roll."
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这是我为“假发和摇滚”做出的成果。
02:21
That was a robot eye thing controlling it in the back.
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这是一个机器人眼睛，控制器在后面。
02:24
That paid the rent for about a month.
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用这个的收入支付了大概一个月的房租。
02:25
This is a walking Barbie -- I said, "Oh, this is it!"
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这是一个会走路的芭比娃娃—我说，噢，就是她了！
02:27
And they go, "Oh, that's really nice," and out it goes.
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他们行动了，噢，表现得真好。
02:29
So this is some fighting robots. I thought everyone would want these.
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这是一些战斗机器人。我想每个人都想要这些东西。
02:33
They fight, they get back up, you know? Wouldn't this be cool?
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他们打斗，他们起来，你们知道吗？是不是很神奇？
02:36
And they made it into a toy, and then they dropped it like a hot rock.
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他们把它做成玩具，然后很快把它扔下。
02:39
They're pretty cool.
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它们很神奇。
02:41
This is a-- we're doing some flight-testing
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这是一个——我们在用我的小哈巴狗做一些战斗测试
02:43
on my little pug, seeing if this can really grab.
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看看它是否能抓取什么东西。
02:46
It does pretty good.
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表现的很好。
02:49
I'm using little phone connectors to make them so they can spin.
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我用电话连接器使他们能旋转。
02:52
It's how they, see, have those album things -- kids don't know what they are.
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这是为何他们有专辑一样的东西，小孩子不知道他们是什么。
02:56
This is a clay maker.
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这是个陶土制作机。
02:57
You know, I said -- I went to Play-Doh,
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你们知道的——我去了培乐多，
02:59
and said, "Look, I can animate this."
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然后说，看，我能把这做成活动的。
03:01
They said, "Don't talk to us about Play-Doh."
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他们说别在和我们提有关培乐多的事情。
03:03
And then, I made a Lego animator.
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然后我做了个乐高积木动画仪。
03:04
I thought, this would be so great!
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我想，这真是太好了！
03:06
And you know, Lego -- don't take Legos to Lego.
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你们晓得乐高的——别把积木带去乐高。
03:09
That's the answer. They know everything about it.
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这就是答案。他们知道乐高积木的一切。
03:12
Then I started doing animatronics.
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然后我开始做电子动画。
03:13
I loved dinosaurs.
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我喜欢恐龙。
03:14
I used to be in the film business, kind of,
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我算是在电影行业工作过。
03:16
and actually, Nicholas Negroponte saw this when I was, like, 12,
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实际上尼古拉斯·内格罗蓬特看到这个的时候，我好像，才12岁，
03:20
and anyway, so then they said, "No, you have to make two and they have to fight."
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无论如何，他们却说：“不行，你应该做2个而且它们应该互相打斗。”
03:23
You know, how -- why would a kid want a dinosaur?
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你们知道，怎样—小孩为什么会只想要一个恐龙？
03:26
This is me using [unclear] or 3-D Studio, back in the '80s.
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我在用溶胶——或者回到80年代的3D制片室。
03:32
That's David Letterman.
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那是戴维·莱特曼。
03:33
You can see how old this stuff is.
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你们可以看到这个东西有多老旧。
03:35
That's my youngest cousin.
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那是我最小的侄子。
03:39
This is a segment called, "Dangerous Toys You Won't See at Christmas."
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这是一个标语，“圣诞节见不着的危险玩具。”
03:43
We had my first saw blade launcher and we had a flamethrower chair.
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我的第一个刀片发射器和火焰喷射椅。
03:47
My career basically peaked here.
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我的职业生涯基本在此登顶。
03:49
And in the back are foam-core cutouts of the people who couldn't make it to the show.
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在后面是负责核心部分剪切的幕后工作人员。
03:55
This is MEK going through a windshield wiper motor.
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这个是丁酮通过汽车雨刷马达喷射出来。
04:03
So this is a -- I used to kind of be an actor.
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所以这是一个——我曾算是一个演员。
04:07
And I'm really not very good at it.
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而我并不非常擅长于此。
04:09
But the -- this is a guy named Dr. Yatz,
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但这—这个叫Yutz博士的家伙，
04:11
who would take toys apart and show kids about engineering.
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他把玩具拆开给孩子们演示工程学。
04:16
And you can see the massively parallel processing Nintendos there.
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在那里你们可以看见大量的同时运转的任天堂游戏机。
04:19
And over to the left is a view master of the CD-ROM.
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往左看是一个光盘只读存储器的视角管理器。
04:21
And a guy named Stan Reznikov did this as a pilot.
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一个叫斯坦·瑞斯尼科夫的家伙像一个飞行员在做这个。
04:24
This is a -- you can see the little window there.
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这是一个——你们可以看见那儿的小窗口。
04:27
You can actually see the Steadicam with a bubble on the bottom.
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你们实际上也看得见底部有个泡泡的摄影机稳定器。
04:32
You see the keyboard strapped to my wrist.
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你们看的见键盘绑在我的手腕上。
04:33
Way ahead of my time here.
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这远比我那时候强。
04:35
(Video) I'm getting dizzy ...
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（视频）
04:45
Narrator: I love toys!
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旁白：我头昏眼花……我爱玩具！
04:54
Caleb Chung: That's all I wanted to say there. I love toys.
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凯勒·钟:这就是我想在这里说的一切了：我爱玩具。
04:56
OK, so, so that was a, that was the first kind of a --
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好，所以，所以这是一个，某种意义上第一种—
05:01
that was the first batch of products.
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第一批产品。
05:03
Most of them did not go.
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绝大多数没有卖出去。
05:04
You get one out of 20, one out of 30 products.
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1/20，1/30的产品被卖出去了。
05:07
And every now and then, we do something like a,
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之后，我们时常做些东西，比如
05:08
you know, an automated hair wrap machine, you know,
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你们知道的，一个自动卷头发机，
05:12
that tangles your hair and pulls your scalp out, and --
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缠绕你的头发然后把你的头皮拔下来，然后——
05:14
and we'd make some money on that, you know. And we'd give it out.
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我们从中赚到了些钱。后来我们停止生产了。
05:17
But eventually, we left L.A., and we moved to Idaho,
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但是后来我们离开洛杉矶，搬到爱达荷。
05:23
where there was actually a lot of peace and quiet.
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那里很平静。
05:25
And I started working on this project
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我开始了这个项目的工作
05:27
-- oh, I have to tell you about this real quick.
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—哦，我必须赶快告诉你们这个。
05:29
Throughout this whole thing, making toys,
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在这制造玩具的整个过程中，
05:32
I think there is a real correlation with innovation and art and science.
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我认为创新和艺术和科学确实相关。
05:35
There's some kind of a blend that happens
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某种程度上由融合它们而产生
05:37
that allows, you know, to find innovation.
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这允许，你们知道——你会创新。
05:40
And I tried to sum this up in some kind of symbol
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我尝试将这融合，加入某种象征意义
05:43
that means something, to me anyway.
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意味着一些东西——对我来说是这样。
05:45
And so, art and science have a kind of dynamic balance,
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艺术和科学之间保持一种动态平衡，
05:48
that's where I think innovation happens.
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这时就出现了创新。
05:50
And actually, this is, to me, how I can come up with great ideas.
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事实上对我来说，这就是为何我能有奇思妙想。
05:55
But it's not how you actually get leverage.
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但这不是你得到优势的方法。
05:57
Actually, you have to put a circle around that, and call it business.
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你还得在上面加上一环，商业。
05:59
And those three together, I think, give you leverage in the world.
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我认为这三者的结合，就给了你竞争的优势。
06:02
But moving on.
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然后继续。
06:03
So, this is a quick tale I'm going to tell. This is the Furby tale.
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我将很快的讲一个故事,Furby的故事。
06:07
As he said, I was co-inventor of the Furby.
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如他所说，我曾参与发明了Furby。
06:09
I did the body and creature -- well, you'll see.
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我完成了Furby的身体——呃，你们会瞧见的。
06:12
So by way of showing you this, you can kind of
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顺便给你们看一下这个，你们可以大概
06:14
get an understanding of what it is to,
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理解这是要做什么，
06:17
hopefully, try to create robotic life forms, or technology
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很有希望的，尝试去创造机器人的生活形态，或用技术
06:23
that has an emotional connection with the user.
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使之与用户有情感联系。
06:27
So this is my family.
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这是我的家人。
06:28
This is my wife, Christi, and Abby, and Melissa,
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这是我妻子，克里斯蒂，阿比和梅莉莎
06:31
and my 17-year-old now, Emily, who was just a pack of trouble.
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还有我现在17岁的埃米莉，她正陷在一堆麻烦中。
06:35
All right, there's that robot again.
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好，这里回到机器人。
06:37
I came out of the movie business, as I said,
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正如我所说，我离开了电影行业。
06:39
and I said, let's make these animatronic robots.
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然后我说，让我们做这些电子机器人。
06:41
Let's make these things.
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让我们做这些东西。
06:43
And so I've always had a big interest in this.
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我永远对此充满激情。
06:45
This one actually didn't go anywhere,
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这个其实动不了，
06:46
but I got my feet wet doing this.
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但我做这的时候陷进去了。
06:48
This is a smaller one, and I have a little moving torso on there.
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这是个比较小的，在那里我还有一个小的会活动的躯干。
06:51
A little, tiny guy walks along. More servo drives,
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一个小家伙小心翼翼的走过，使用更多的伺服控制器，
06:54
lots of servo hacking, lots of mechanical stuff.
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大量的伺服改装和大量的动力学来完成。
06:56
There's another one.
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这又是一个。
06:57
He actually has skeletor legs, I think, he's wearing there.
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他实际上有骨架大腿，我想是的。
07:00
Oh, this is a little pony, little pony -- very cute little thing.
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哦，这是一只小狗狗，非常可爱的小东西。
07:02
The point of showing these is I've always been interested in little artificial life pieces.
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展示这些是要说，我总是对小型人造生命体有兴趣。
07:07
So the challenge was -- I worked for Microsoft for a little bit,
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所以挑战在于，我曾为微软工作过，
07:11
working on the Microsoft Barney.
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微软巴尼娃娃。
07:12
And this is a -- you know, the purple dinosaur with kind of bloat wear.
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而这是一个——你们知道的，穿着臃肿衣装的紫色恐龙。
07:17
And, you know, they had lots, just lots of stuff in there that you didn't need, I thought.
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我认为它们有大量，大量的你们不需要的东西。
07:21
And then Microsoft can just fill a, you know, a warehouse
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微软的那些东西都可以堆满一个仓库
07:24
full of this stuff and see if they sell.
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退满东西然后看看是否能卖出去。
07:26
So it's a really strange business model compared to coming from a toy company.
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所以这对出身自玩具公司的人来说是种非常奇怪的商业模式。
07:30
But anyway, a friend of mine and I, Dave Hampton,
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但是，我和一个朋友，戴夫·汉普顿，
07:33
decided to see if we could do like a single-cell organism.
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决定去尝试一下看我们是否能做成单细胞组织一样的东西。
07:35
What's the fewest pieces we could use to make a little life form?
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我们到底可以用最少多少零件就可以做出小巧的生命形式。
07:39
And that's our little, thirty-cent Mabuchi motor.
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那是30美分买来的万宝至马达。
07:41
And so, I have all these design books,
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我有这些设计方面的书籍
07:43
like I'm sure many of you have.
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我确信你们中很多人有像这样的书。
07:44
And throughout the books -- this is the first page on Furby --
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通过这些书—这Furby的第一张图纸，
07:47
I have kind of the art and science.
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我有些艺术细胞和科学细胞。
07:49
I have the why over here, and the how over there.
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在那里我知道“为什么”，而在那里知道“如何”。
07:52
I try to do a lot of philosophy, a lot of thinking about all of these projects.
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我狠狠的尝试了哲学，想了很多关于所有这些东西的事。
07:55
Because they're not just "bing" ideas;
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因为他们不仅仅是灵光一闪的灵感；
07:56
you have to really dig deep in these things.
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你必须要真正在这些方面深入发掘。
07:59
So there's some real pseudo-code over here,
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那是些真正的虚拟代码，
08:01
and getting the idea of different kind of drives, things like that.
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得到不同驱动模式的想法，像这样。
08:04
And originally, Furby only had two eyes and some batteries on the bottom.
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最初Furby只有2个眼睛，底部有一些电池。
08:07
And then we said, well, you're going to feed him,
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然后我们说，好吧，我们要能喂养他，
08:08
and he needs to talk, and it got more complicated.
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而且他应该能讲话，所以事情就变得更加复杂了。
08:11
And then I had to figure out how I'm going to use that one motor
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我得弄清楚该怎样去利用那一个马达
08:12
to make the eyes move, and the ears move,
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使眼睛转动，使耳朵动，
08:14
and the body to move, and the mouth to move.
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使身体活动，还有嘴巴动。
08:16
And, you know, I want to make it blink
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而且，我希望能使它眨眼睛
08:17
and do all that at the same time.
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并且同时做这些所有的事情。
08:19
Well, I came up with this kind of linear
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好吧，我开始想出
08:21
expression thing with these cams and feedback. And that worked pretty well.
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用凸轮和反馈系统做出线性表达图。这很管用。
08:25
Then I started to get a little more realistic
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然后我开始去做得更加具有真实感
08:27
and I have to start drawing the stuff.
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我要开始画这东西。
08:28
And there's my "note to self" at the top:
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而在顶部是我的“自我提醒”：
08:30
"lots of engineering."
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“大量的工程学。”
08:31
So that turned out to be a little more than true.
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所以就显得有点比真实还真实。
08:34
There's my first exploded view and all the little pieces
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这是我第一个透视图，可以看见所有这些小零件
08:37
and the little worm drive and all that stuff.
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还有这些小螺纹转动杆和所有这些东西。
08:39
And then I've got to start building it,
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然后我开始打造它，
08:41
so this is the real thing.
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所以这是真材实料。
08:42
I get up and start cutting my finger and gluing things together.
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我起床开始剪切然后把东西粘在一起。
08:45
And that's my little workshop.
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这是我的小工作车间。
08:46
And there's the first little cam that drove Furby.
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这是第一个驱动Furby的小凸轮。
08:48
And there's Furby on the half shell.
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这是半边的Furby。
08:50
You can see the little BB in the box is my tilt sensor.
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你们可以看到，这个在盒子里的小宝宝是我的斜传感器。
08:54
I just basically gnawed all this stuff out of plastic.
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我基本上是用塑料把这些都啃出来的。
08:57
So there's the back of his head with a billion holes in it.
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所以他脸的后面有10亿个小孔。
09:01
And there I am. I'm done. There's my little Furby.
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这下我就完工了。这是我的小Furby。
09:03
No, it's a little robot on heroin or something, I think.
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不，我想这是一个正在嗑药的小机器人。
09:06
(Laughter)
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（大笑）
09:07
So right now, you see, I love little robots.
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所以，现在你们瞧见了，我爱小机器人。
09:11
So my wife says, "Well, you may like it, but nobody else will."
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所以我妻子说，“好吧，也许你喜欢它，但是没有其他人喜欢了。”
09:14
So she comes to the rescue.
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于是她来帮忙了。
09:15
This is my wife Christi, who is just, you know,
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这是我妻子克里斯蒂，她是，
09:16
my muse and my partner for eternity here.
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我的创作灵感，我在此永远的伙伴。
09:19
And she does drawings, right?
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而且她还画画，不是吗？
09:20
She's an actual, you know, artist.
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她事实上是个，艺术家。
09:22
And she starts doing all these different drawings
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她还开始画所有这些不同的画
09:24
and does color patterns and coloring books.
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还做了一个，彩色板和彩绘书籍。
09:27
And I like the guy with the cigar at the bottom there.
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我喜欢这个最底下的雪茄男。
09:30
He didn't test so well, but I like him.
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他在测试中表现的不那么好，但是我喜欢他。
09:32
And then she started doing these other images.
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接着她开始做其他的设想了。
09:34
At that time, Beanie Babies was a big hit,
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那个时候豆宝宝很流行，
09:36
and we thought, we'll do a bunch of different ones.
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我们就想做做一大堆其它的玩意。
09:38
So here's a little pink one, a little pouf on his head.
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所以这里是一个粉红的，他头上有点装饰。
09:40
And here's -- this didn't do so well in testing either, I don't know why.
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这是——这个也在测试中不是那么好，不知为什么。
09:44
There's my favorite, Demon Furby.
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这是我最喜欢的，恶魔Furby。
09:45
That was a good one.
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这个很好。
09:47
Anyway, finally settled on kind of this kind of a look,
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不论如何，最终确定的就是这样的造型，
09:49
little poufy body, a little imaginary character.
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小可爱的躯体，带点梦幻般的形象。
09:51
And there he is, a little bush baby on -- caught in the headlights there.
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就是他了，小小的身体——被头灯照着。
09:55
I actually went to Toys"R"Us, got a little furry cat,
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我实际上去到玩具反斗城，弄了一只小毛猫，
09:57
ripped it apart and made this.
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拆开它并做了这个。
09:59
And since then, every time I come home from Toys"R"Us
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在那之后，每次我从玩具反斗城带娃娃什么的回家，
10:01
with dolls or something, they disappear from my desk
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他们都会从我的办公桌里消失
10:03
and they get hidden in the house.
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都被藏在屋子里。
10:06
I have three girls and they just, they --
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我有3个女儿，她们—
10:07
it's like a rescue animal thing they're going there.
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做的就像是在拯救动物一样。
10:09
(Laughter)
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（大笑）
10:11
So, a little tether coming off,
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小链子除去了，
10:12
it's just a control for the Fur's mouth and his eyes.
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它只是用来控制Furby的嘴和眼睛。
10:15
It's just a little server control and I made a little video going:
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这只是一个小服务器控件，我做了小视频：
10:17
"Hi, my name's Furby, and I'm good,"
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“嗨，我叫Furby，我很好，”
10:19
you know, and then I'd reach my hand.
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然后我抓住了自己的手。
10:20
He'd -- you can tickle him. When I put my hand up,
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他会——当我把手拿上去的时候，你们可以逗弄他，
10:22
"Ha, ha, ha, ha" and that's how we sold him.
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“哈，哈，哈，哈”，这就是为什么他很好卖。
10:25
And Hasbro actually said, I meant Tiger Electronics at the time,
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而孩之宝说，我是说那时的老虎电子公司，
10:29
said, "Yeah, we want to do this.
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说，“是的，我们想要做这个。
10:30
We have, you know, 13 weeks or something to Toy Fair,
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我们必须，你知道的，还有13周就是玩具展，
10:33
and we're going to hire you guys to do this."
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而我们雇用你们就是为了做这个的。”
10:36
And so Dave and I got working.
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所以戴夫和我就得干活了。
10:38
Mostly me, because it was all mechanics at this point.
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主要是我，因为这个关键点都在于机械。
10:40
So now I have to really figure out all kinds of stuff
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所以我必须解决所有这类问题
10:43
I don't know how to do.
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我不知道怎样去做。
10:44
And I started working with Solid Works
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我开始使用Solid Works软件，
10:45
and a whole other group to do that.
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同一整群人去做这个工作。
10:46
And we started --
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然后我们开始了——
10:47
this was way back before there was really much SLA going on,
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这是在有大量SLA之前的体会，
10:50
not a lot of rapid prototyping.
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没有大量快速的原型制作。
10:51
We certainly didn't have the money to do this.
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我们当然也没有那么多钱去做这个。
10:53
They only paid me, like, a little bit of money to do this,
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他们只给我一点点钱去做这个，
10:55
so I had to call a friend of a friend
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所以我不得不去打电话给我一个朋友的朋友
10:57
who was running the GM prototype plant, SLA plant, that was down.
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他经营者一家GM的样本制造工厂，SLA工厂那时关闭了。
11:01
And they said, "Yeah, well, we'll run them."
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他们说，“是，好的，我们会运行它们。”
11:02
So they ran all the shells for us, which was nice of them.
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所以他们很好，为我们运行了所有这些框架。
11:04
And the cams I got cut at Hewlett Packard.
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我在惠普·帕卡德那里做了凸轮切割。
11:06
We snuck in on the weekend.
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我们在周末偷偷的摸进去。
11:07
And so we just had a disc of the files.
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所以我们还有一张光盘的资料。
11:10
But they have a closed system, so you couldn't print the things out on the machine.
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但是他们有一个封闭系统，因此你不能在机器上把东西打印出来。
11:13
So we actually printed them out on clear and taped them on the monitors.
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所以我们清楚的把它们打印出来并记录在显示器上。
11:17
And on the weekend we ran the parts for that.
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在周末我们为了那个运行这些部分。
11:19
So this is how they come out close to the end.
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所以这是最后他们的结果。
11:21
And then they looked like little Garfields there.
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然后他们看起来像些小加菲猫。
11:24
Eight months later -- you may remember this,
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8个月之后——你们也许还记得这个，
11:26
this was a -- total, total, total chaos.
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这是一个——整个，完全，彻底的混乱。
11:29
For a while, they were making two million Furbys a month.
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一会儿功夫，他们一个月做了200万个Furby。
11:31
They actually wound up doing about 40 million Furbys.
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他们实际上做了大概4千万个。
11:33
I -- it's unbelievable how -- I don't know how that can be.
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我——难以置信——我不知道怎么会这样。
11:37
And Hasbro made about, you know, a billion and a half dollars.
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孩之宝赚了大概，15亿美元。
11:40
And I just a little bit on each one.
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而我只是在每个上面赚了一点点。
11:42
So full circle -- why do I do this?
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整个来说，为什么我要做这个？
11:45
Why do you, you know, try to do this stuff?
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为什么你，你们知道的，要尝试去做这个东西？
11:47
And it's, of course, for your kids.
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而这当然都是为了你们的孩子。
11:49
And there's my youngest daughter with her Furbys.
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这个我小女儿和她的Furby玩具。
11:51
And she still actually has those.
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而她直到现在还保留着那些玩具。
11:52
So I kind of retired, and we're already living in paradise
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所以我算是退休了，而我们已经生活在天堂了
11:54
up in Boise, on a river, you know. So
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博伊斯河边的天堂，所以——
11:57
and then I started another company called Toy Innovation
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接着我开始了另一家叫“玩具创新”的公司
11:59
and we did some projects with Mattel with
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我们和美泰做了一些项目和——
12:03
actually with a lady who's here, Ivy Ross,
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和一位现在在场的女士合作，艾维·罗斯，
12:04
and we did Miracle Moves Baby,
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我们做了神奇会动的婴儿，
12:06
made it in Wired magazine, did a bunch of other stuff.
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它上了《连线》杂志，我们还做了一堆其他的东西。
12:08
And then I started another company.
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接着我又去开办了另一家公司。
12:09
We did a little hand-held device for teens that could hook up to the Internet,
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我们为青少年量身打造了个小手握设备，可以用以连接互联网，
12:14
won "Best Innovations" at CES,
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在CES（消费电子展）最好的创新玩具之一，
12:16
but really I kind of slowed down and said, OK,
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但是我慢了下来说，好啦，
12:19
I just ... After a while, I had this old tape of this dinosaur,
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我只是——不久之后，我拿到这个恐龙的旧录像带，
12:22
and I gave it to this guy, and this other guy saw it,
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而我给了这个家伙，而另外一个人看了录像带，
12:25
and then people started to want to do it.
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接着人们开始想要制作它。
12:27
And they said they'd spend all this time.
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他们还说他们愿意花全部时间去做。
12:29
So I said, "OK, let's try to do this dinosaur project."
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所以我说，：“好的，让我们尝试去做这个恐龙项目。”
12:31
The crazy idea is we're going to try to clone a dinosaur
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这个疯狂的想法是我们将去尝试克隆一只恐龙
12:35
as much as we can with today's technology.
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以今天的科技尽我们可能去做。
12:37
And it's not really -- but as close as we can do.
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它不是真的，但我们将尽力去逼近真实。
12:40
And we're going to try to really pull this off,
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而我们将去尝试完成它，
12:43
intentfully try to make something that seems like it's alive.
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一门心思努力使之栩栩如生。
12:47
Not a robot that kind of does, but let's really go for it.
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而不是像机器人那样有点像，而是真正努力去做到。
12:50
So I picked a Camarasaurus,
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所以我选择了圆顶龙，
12:52
because the Camarasaurus was the most abundant of the sauropods in North America.
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因为圆顶龙是在北美最常见的蜥脚下目恐龙。
12:56
And you could actually find full fossil evidence of these.
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你可以找到它们完整的化石痕迹。
12:59
That's a juvenile.
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那是一只未成年恐龙。
13:00
And so we actually went in.
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所以我们就开始工作了。
13:01
There's a book called "Walking on Eggshells,"
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这里有本书叫做《如履蛋壳》,
13:03
where they found actual sauropod skin in Patagonia.
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他们在巴塔哥尼亚发现了真正的蜥脚类动物的皮肤。
13:06
And the picture from the book, so when I --
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这是书中的图片，所以当我——
13:08
I told the sculptor to use this bump pattern, whatever you can to copy that.
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我告诉雕刻家使用这个凹凸图案，尽最大努力去复制那个。
13:11
Very, very obsessive.
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非常，非常入迷。
13:13
There's a kind of truncated Camarasaurus skeleton,
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这个一种缩短了的圆顶龙骨架，
13:15
but the geometry's correct.
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但是几何比例是正确。
13:17
And then I went in, and measured all the geometry
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然后我开始工作并测量了所有的几何比例
13:18
because I figured, hey, biomimicry.
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因为我猜想，嘿，生物模型，
13:20
If I do it kind of right, it might move kind of like the real thing.
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如果我做对了，它可能会行动起来有点像真家伙。
13:23
So there's the motor.
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这里是马达。
13:25
And about this time, you know, all these other people are starting to help.
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到了这个时候，所有人都开始帮上忙。
13:28
Here's an example of what we did with the skull.
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这里有个我们怎么处理头骨的例子。
13:29
There's the skull, there's my drawing of a skull.
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这是头骨，这是我的头骨图样。
13:32
There's kind of the skin version of the soft tissue.
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这是某种意义上的皮肤软组织样本。
13:35
There's the mechanism that would go in there,
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这是在这里即将运作的机制—
13:37
kind of a Geneva drive.
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就像一个日内瓦机构。
13:38
There's some Solid Works versions of it.
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这里有些它的Solid Works处理后的样子。
13:40
Here's some SLA parts of the same thing.
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这里是一些原型部分，是同样的东西。
13:42
And then, these are really crude pieces. We were just doing some tests here.
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这些是很粗糙的原件。我们只是在这里做些测试。
13:45
There's the skull, pretty much the same shape as the Camarasaurus.
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这是头骨，非常近似圆顶龙的形状。
13:48
There's a photorealistic eye behind a lens.
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这是镜头后的一个照相写实眼。
13:51
And there's kind of the first exploded view, or see-through view.
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这算是第一个爆炸性视图，或者说透视图。
13:54
There's the first SLA version, and it already kind of has the feel,
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这是第一个适配器版本，而且它已经有点那感觉了，
13:58
it has kind of a cuteness already.
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它也已经有了点的萌属性。
14:00
And the thing about blending science and art
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而这东西融合了科学和艺术
14:02
in this multidisciplinary stuff is you can do a robot,
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在这包罗万象的东西里，你可以做一个机器人，
14:04
and then you go back and do the shape,
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然后你回归并塑造外形，
14:06
and then you go back and forth.
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然后你往返往复。
14:07
The servos in the front legs, we had to shape those like muscles.
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在前腿里有伺服马达，我们必须去把他们塑造的像肌肉。
14:10
They had to fit within the envelope.
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他们必须能被包裹在塑胶封套内。
14:11
There was a tremendous amount of work to get all that working right.
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要完善一切需要巨大的工作量。
14:15
All the neck and the tail are cable,
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脖子和尾巴都要连线，
14:16
so it moves smoothly and organically.
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所以它的行动平滑而且自然。
14:18
And then, of course, you're not done yet.
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当然你还没有完工。
14:19
You have to get the look for the skin.
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你必须去处理皮肤的外观。
14:21
The skin's a whole another thing, probably the hardest part.
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皮肤完全是另外一回事，也许是最困难的部分。
14:24
So you hire artists, and you try to get the look and feel
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所以你雇佣艺术家们，
14:26
of the character.
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试图做出恐龙的外观及手感。
14:27
Now, this is not -- we're character designers, right?
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现在，这与角色设计师无关了，是吗？
14:29
And we're still trying to keep with the real character.
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而我们依旧尝试接近真实的角色。
14:32
So, now you go back and you cover the whole thing with clay.
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所以，现在你回去用粘土覆盖整个东西。
14:34
Now you start doing the sculpture for this.
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开始对这个东西进行雕刻。
14:37
And you can see we got a guy from --
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你们可以看见我们招了一个家伙——
14:38
who's just a fanatic about dinosaurs
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他只是对恐龙很狂热
14:41
to do the sculpting for us,
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为我们做了这个雕刻，
14:42
down to the spoon-shaped teeth and everything.
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包括勺状的牙齿以及一切东西。
14:43
And then more sculpting, and then more sculpting,
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更多的雕刻，接着更多的雕刻，
14:45
and then more sculpting, and then more sculpting.
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然后更多的雕刻，之后更多的雕刻。
14:47
And then, four years and 10 million dollars later,
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在耗时4年耗资1千万美元之后，
14:50
we have a little Pleo.
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我们拥有了Pleo。
14:52
John, do you want to bring him up?
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约翰，你可以把他带上来吗？
14:54
John Sosoka is our CTO, and is really the man
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约翰是我们的首席技术官，而正是此人
14:56
that's done most of the work with our 40-person company.
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完成了我们有大概40人的公司的绝大部分的活。
14:59
I'd like to give John a hand. He never gets recognition. This is John Sosoka.
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我想要帮约翰一把。他的价值从未被人意识到。这位是约翰·搜搜卡。
15:02
(Applause)
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（鼓掌）
15:06
So, thank you, John, thank you,
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所以，谢谢你，约翰，谢谢你，
15:08
and get back to work, all right, man?
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然后就要回去工作了，对吧，伙计？
15:10
All right --
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对吧——
15:11
(Laughter)
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（大笑）
15:15
-- no, it's very painful, so --
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——不，这非常令人难过，所以——
15:16
(Laughter)
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（大笑）
15:18
-- these are little Pleos and you can probably see them.
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——这些是小Pleo，你们可以看见。
15:22
This -- I on purpose -- they go through life stages.
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这个——我有意而为的——它们会经历人生的阶段。
15:25
So when you first get them, they're babies.
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所以当你们最初得到它们的时候，它们是婴儿。
15:27
And you -- more you have them, kind of the older they get,
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而你们——得到它们时间越久，它们也越大，
15:29
and they kind of learn through their behavior.
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而且它们通过它们的行为进行学习。
15:31
So this one, this one's actually asleep, and -- hang on.
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所以这个，这只睡着了，等一下——
15:36
Pleo, wake up. Pleo, come on.
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Pleo，醒醒，Pleo，起来。
15:39
So this guy's listening to my voice here.
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这家伙听到了我的声音。
15:40
But they have 40 sensors all over their body.
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它们拥有40个传感器遍布全身。
15:43
They have seven processors, they have 14 motors,
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它们有7个处理器，14个马达，
15:47
they have --
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它们有——
15:49
but you don't care, do you?
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但其实你们并不在意这个，对吧？
15:50
They're just cute, right? That's the idea, that's the idea.
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它们就是萌，对吧？这就对了，这就对了。
15:54
So you see -- hey, come on. Hey, did you feel that?
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所以你们看，嘿，来啊，嘿，你们感觉到了吗？
15:57
There's something big and loud over here.
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在这里有一些大且响的东西。
15:59
Hey.
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嘿。
16:00
(Laughter)
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（大笑）
16:04
That's good, wake up, wake up, wake up.
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这很好，起来，起来，起来。
16:06
Yeah, they're like kids, you know.
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是的，它们就像小孩子，你们知道。
16:07
You, yeah, yeah. Okay, he's hungry.
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你，是的，是的。好吧，他饿了。
16:09
I'll show you what he's been doing for, for four years.
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我将向你们展示他在4年中在做什么。
16:12
Here, here, here. Have some money, Pleo.
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这里，这里，这里。过来拿钱，恐龙。
16:14
(Laughter)
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(大笑)
16:15
There you go.
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就这样了。
16:16
That's what the investors think, that it's just --
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这是投资者所想的，只是——
16:23
(Laughter)
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（大笑）
16:25
-- right, right. So they're really sweet little guys.
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—对，对。所以它们确实甜美可爱的家伙。
16:28
And we're hoping that -- you know,
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我们希望如此，
16:31
our belief is that humans need to feel empathy towards things
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我们相信人类需要对东西产生情感共鸣
16:36
in order to be more human.
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为了更有人性。
16:37
And we think we can help that out by having
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而且我们可以帮助实现这一目标通过
16:40
little creatures that you can love.
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拥有你可以关爱的小动物。
16:42
Now these are not robots, they're kind of lovebots, you know.
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现在这些，不只是机器人，它们是某种意义上爱的容器，你们知道的。
16:45
They do change over time.
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它们随时间而变。
16:47
But mostly they evoke a feeling of caring.
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但绝大多数时候它们唤起一种关爱的意识。
16:50
And we have a -- I have a little something here.
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而我们有一种——我有点想法。
16:56
Now I do want to say that, you know, Ugobe is not there yet.
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现在我想说的是，UGOBE还没有做到那里。
17:01
We've just opened the door, and it's for all of you to step through it.
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我们只是打开了扇门，这是为了你们所有的人可以跨进来。
17:05
We did include some things that are hopefully useful.
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我们做了一些希望是有用的东西。
17:07
Excuse me, Pleo.
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不好意思哦，Pleo。
17:08
They -- he has a USB and he has a SD card,
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它们——他有一个USB接口而且和一个SD卡插槽，
17:11
so it's completely open architecture.
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所以这是一个完全开放式的结构。
17:13
So anyone can plug him -- (Applause) -- thank you.
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所以任何人都可以给他加入新元素，谢谢你们。
17:14
This is John over here.
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约翰在那边。
17:16
Anyone can take Pleo and they can totally redo his personality.
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每个人都可以拥有Pleo，而且他们完全可以进行个性重置。
17:20
You can make him bipolar, or as someone said, a --
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你们可以把他变成躁郁症，或者就像有人所说的一个——
17:22
(Laughter) --
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（大笑）
17:23
you can change his homeostatic drives, or whatever you want to call them.
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你们可以改变他的体内平衡装置，或者随你们怎么称呼他们。
17:30
Kids can just drag and drop, put in new sounds.
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孩子们可以通过鼠标的拖放，加入新的声音。
17:32
We -- actually, it's very hard to keep people from doing this.
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实际上，我们，很难阻止人们做这个。
17:35
We have one animator who's taken it and
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我们有个带走了Pleo的动画绘制者而
17:38
he's done a take on the Budweiser beer commercial,
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他做过一个百威啤酒广告，
17:41
and they're going, "Whassup," you know?
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然后它们就变成了，“怎么啦，” 你们知道?
17:43
(Laughter)
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(大笑)
17:45
You -- so it's -- yes, he likes that.
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你们——所以就——是的，他就像那样。
17:48
So they're a handful. We hope you get one.
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所以它们数量有限。我们希望你能拿到一个。
17:51
I don't know what I'm missing to say,
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我不知道我还漏讲了什么，
17:53
but as a last thing, I'd like to say is that
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但是作为最后一件事我想说的是，
17:57
if we continue along this path, we are designing our children's best friends.
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如果我们在这条道路上继续前进，我们将设计我们孩子最好的朋友。
18:02
And there's a lot of social responsibility in that.
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而且那其中包含大量的社会责任。
18:04
That's why Pleo's soft and gentle and loving.
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这就是为什么电子恐龙是温柔的，彬彬有礼的，讨人喜欢的。
18:06
And so I just -- I hope we all dream well.
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所以我只是——我希望我们都梦想成真。
18:10
Thank you.
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谢谢你们。
18:11
(Applause)
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（鼓掌）
ABOUT THE SPEAKER
Caleb Chung - Toy designerCaleb Chung dreams up toys that interact with children. He's the inventor of Furby, a talking (and listening) robotic furball that sold some 50 million units in the late '90s. His newest plaything: Pleo the adorable robot dinosaur.
Why you should listen
Caleb Chung came to toy inventing with the standard background: a career as a mime, comedian and stunt man. A prolific creator of toys from the get-go (he invented some classic McDonald's Happy Meal giveaways), he became a toy-design rockstar in the 1990s with the Furby . Essentially a talking mogwai, the Furby spoke its own language, could communicate with other Furbys, and connected with its owner in a way that sold tens of millions of the dolls. (Versions of the Furby are still in production worldwide -- and are a magnet for tinkerers.)
Retiring to Idaho after this roaring success, Chung started tinkering with another design that uses sophisticated robotics to evoke a deep emotional bond. The Pleo is the result, a supercute baby dinosaur that begins its emotional and intellectual development when you pull it out of the box. After a few deadline problems (centered around the challenge of fitting 37 sensors, 14 motors and 7 microcontrollers inside a realistic dinosaur skin), Chung's company Ugobe (now Pleoworld) shipped Pleo for Christmas 2007.
Caleb Chung | Speaker | TED.com