ABOUT THE SPEAKER
Don Levy - Film executive
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies.

Why you should listen

Don Levy joined Sony Pictures Imageworks when it was “just 40 people and a dream” in 1995. Starting as an awards campaign consultant, he helped the studio grow in both size and reputation, beginning with its first Academy Award for the animated short “The ChubbChubbs” in 2003 and continuing with the 2005 Academy Award for Best Visual Effects for “Spider-Man 2.” As the senior vice president of marketing and communications for Sony Pictures, he directed corporate communications, marketing and public relations for Sony Pictures Imageworks, Sony Pictures Digital Entertainment, as well as for Sony Pictures Animation and Sony Online Entertainment.

Levy left Sony Pictures in June of 2012 to develop a new family entertainment venture and found Smith Brook Farm, a media, entertainement and tech consultancy. At the same time, he is a visiting scholar at the University of Southern California School of Cinematic Arts' Entertainment Technology Center and is teaching entertainment marketing at Boston University's Los Angeles Internship Program.

Levy is also member of the Academy of Motion Picture Arts and Sciences, on its feature animation nominating committee. The Academy helped tremendously in crafting the video montage in his talk, an exclusive for TED.

More profile about the speaker
Don Levy | Speaker | TED.com
TED2012

Don Levy: A cinematic journey through visual effects

Don Levy: 視覺特效的電影之旅

Filmed:
777,721 views

110 年前,喬治·梅里耶讓太空船衝進月球人的眼睛。從那時起到現在視覺特效究竟發展了多少?透過與美國影藝學院的密切合作,Don Levy 透過特效帶領我們走上視覺之旅,從早期的偽製技術到現代完美無瑕的電影製片奇蹟。
- Film executive
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies. Full bio

Double-click the English transcript below to play the video.

00:16
The filmmaker電影製片人 Georges喬治liès was first a magician魔術師.
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起初,電影製作者喬治‧梅里耶是位魔術師
00:22
Now movies電影 proved證實 to be the ultimate最終 medium for magic魔法.
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現在證實電影是魔術的終極媒介
00:29
With complete完成 control控制 of everything the audience聽眾 can see,
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由於可以完全控制觀眾之所見
00:35
moviemakers電影製作 had developed發達 an arsenal兵工廠 of techniques技術
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電影製作者已經研發出一系列的技術
00:39
to further進一步 their deceptions欺騙.
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來加強他們對觀眾的視覺誤導
00:43
Motion運動 pictures圖片 are themselves他們自己 an illusion錯覺 of life,
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電影本身就是對事物的一種錯覺
00:48
produced生成 by the sequential順序 projection投影 of still frames,
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產生自連續投影有序的靜止畫面
00:52
and they astonished驚訝 the LumiLumi的ère回覆 brothers'兄弟' early audiences觀眾.
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電影讓盧米埃兄弟的早期觀眾十分驚訝
00:57
Even today's今天的 sophisticated複雜的 moviegoers影迷
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時至今日,對電影很精通的影迷
00:59
still lose失去 themselves他們自己 to the screen屏幕,
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依然深陷其中不可自拔
01:02
and filmmakers電影製片人 leverage槓桿作用 this separation分割 from reality現實
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電影製作者們將這種脫離現實的效果
01:06
to great effect影響.
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充分利用
01:09
Now imaginative想像的 people have been having fun開玩笑 with this
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如今富有想像力的人們已從這其中獲得樂趣
01:13
for over 400 years年份.
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多達超過 400 年
01:15
Giambattista詹巴蒂斯塔 della德拉 Porta, a Neapolitan那不勒斯 scholar學者
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詹巴蒂斯塔·德拉波爾塔是一位那不勒斯的學者
01:19
in the 16th century世紀, examined檢查 and studied研究 the natural自然 world世界
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在十六世紀,審查和研究自然世界
01:24
and saw how it could be manipulated操縱.
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並見識到它是可以被如何操控
01:28
Playing播放 with the world世界, and our perception知覺 of it,
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玩轉這個世界,還有我們對它的認識
01:31
really is the essence本質 of visual視覺 effects效果.
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才真正是視覺特效的實質
01:35
So digging挖掘 deeper更深 into this
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所以我與美國影藝學院共同對此進行更深入的研究
01:37
with the Science科學 and Technology技術 Council評議會
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所以我與美國影藝學院共同對此進行更深入的研究
01:39
of the Academy學院 of Motion運動 Picture圖片 Arts藝術 and Sciences科學
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所以我與美國影藝學院共同對此進行更深入的研究
01:42
reveals揭示 some truth真相 behind背後 the trickery詭計.
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揭示了這種手法背後的一些真相
01:47
Visual視覺 effects效果 are based基於 on the principles原則 of all illusions幻想:
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視覺特效是建立在錯覺的原理之上的:
01:52
assumption假設, things are as we know them;
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假想-我們知道的事
01:56
presumption假定, things will behave表現 as we expect期望;
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推測-我們期望事情的走向
02:00
and context上下文 in reality現實,
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還有現實背景-我們對所知世界的認識
02:02
our knowledge知識 of the world世界 as we know it,
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還有現實背景-我們對所知世界的認識
02:05
such這樣 as scale規模.
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比如規模
02:07
Now a fourth第四 factor因子 really becomes an obsession困擾,
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現在有第四項因素變得令人著迷
02:11
which哪一個 is, never betray背叛 the illusion錯覺.
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這個因素是,永遠不要暴露幻覺
02:15
And that last point has made製作 visual視覺 effects效果
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因此,這個最後的因素使視覺特效成爲了
02:18
a constant不變 quest尋求 for perfection完美.
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對完美持久的追求
02:21
So from the hand-cranked手搖 jump cut early days of cinema電影
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所以,從早期電影手搖式的跳接
02:26
to last Sunday's週日 Oscar奧斯卡 winner優勝者, what follows如下 are some steps腳步
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到上週日的奧斯卡贏家
(《雨果的冒險》)
02:31
and a few少數 repeats重複 in the evolution演化 of visual視覺 effects效果.
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都遵循和重現一些視覺效果演化過程中的手法
02:36
I hope希望 you will enjoy請享用.
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我希望你們會喜歡
02:40
Isabelle伊莎貝爾: "The filmmaker電影製片人 Georges喬治liès
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(《雨果的冒險》,電影片段)
伊莎貝爾:電影製作者喬治·梅里耶
02:45
was one of the first to realize實現 that
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是其中一位最早了解
02:49
films影片 had the power功率
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電影具有捕捉夢境能力的人
02:52
to capture捕獲 dreams."
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電影具有捕捉夢境能力的人
02:54
(Music音樂) ["'A'一個 Trip to the Moon'月亮' (1902)"]
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(音樂)《月球之旅》(1902)
02:58
["2011 Restoration恢復 of the Original原版的 Hand-Tinted手工著色 Color顏色"]
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【2011 年對最初手工著色的色彩修復版】
03:10
["'2001: A Space空間 Odyssey'奧德賽“ (1968)"]
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《2001年太空漫遊》(1968)
03:14
["Academy學院 Award Winner優勝者 for Visual視覺 Effects效果"]
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【奧斯卡最佳視覺效果獎得主】
03:25
["'Avatar'“阿凡達” (2009)"] First doctor醫生: How are you feeling感覺, Jake可靠的人?
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《阿凡達》(2009)
第一個醫生:感覺怎麼樣,傑克?
03:27
Jake可靠的人: Hey guys.
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傑克:嘿,夥伴們
03:29
["Academy學院 Award Winner優勝者 for Visual視覺 Effects效果"]
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【奧斯卡最佳視覺效果獎得主】
03:30
Second第二 doctor醫生: Welcome歡迎 to your new body身體, Jake可靠的人.First doctor醫生: Good.
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第二個醫生:歡迎來到你的新身體,傑克
第一個醫生:不錯
03:33
Second第二 doctor醫生: We're gonna take this nice不錯 and easy簡單, Jake可靠的人.First doctor醫生: Well, do you want to sit up? That's fine.
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第二個醫生:傑克,慢慢來
第一個醫生:你要坐起來嗎
03:36
Second第二 doctor醫生: And good, just take it nice不錯 and slow, Jake可靠的人.
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第二個醫生:傑克,很好,慢慢來
03:38
Well, no truncal軀幹 ataxia共濟失調, that's good.First doctor醫生: You feeling感覺 light-headed or dizzy頭暈 at all?
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軀幹運動沒有失調,不錯
第一個醫生:你覺得頭暈嗎?
03:42
Oh, you're wiggling擺動 your toes腳趾.
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你在動腳趾
03:44
["'Alice's“愛麗絲 Adventures冒險 in Wonderland'仙境' (1972)"]
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《愛麗絲夢遊仙境》(1972)
03:46
Alice愛麗絲: What's happening事件 to me?
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愛麗絲:我這是怎麼了?
03:54
["'Alice“愛麗絲 in Wonderland'仙境' (2010)"]
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《魔境夢遊》(2010)
03:58
["Academy學院 Award Nominee提名 for Visual視覺 Effects效果"]
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【奧斯卡最佳視覺效果獎提名影片】
04:04
["'The“該 Lost丟失 World'世界' (1925)"]
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《失落的世界》(1925)
04:07
["Stop Motion運動 Animation動畫"]
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【定格動畫】
04:10
["'Jurassic“侏羅紀 Park'公園' (1993)"] [Dinosaur恐龍 roars怒吼]
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《侏羅紀公園》(1993)【恐龍吼叫】
04:14
["CGCG Animation動畫"]
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【CG 動畫】
04:17
["Academy學院 Award Winner優勝者 for Visual視覺 Effects效果"]
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【奧斯卡最佳視覺效果獎得主】
04:30
["'The“該 Smurfs'藍精靈“ (2011)"]
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《藍色小精靈》(2011)
04:34
["Autodesk歐特克 Maya瑪雅 Software軟件 - Key Frame Animation動畫"]
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【Autodesk Maya Software -- 關鍵幀動畫】
04:38
["'Rise'上升 of the Planet行星 of the Apes'猿“ (2011)"]
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《猩球崛起》(2011)
04:41
Chimpanzee黑猩猩: No! ["Academy學院 Award Nominee提名 for Visual視覺 Effects效果"]
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黑猩猩:不!
【奧斯卡最佳視覺效果獎提名影片】
04:43
["'Metropolis''都會' (1927)"]
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《大都會》(1927)
04:47
(Music音樂)
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(音樂)
05:04
["'Blade'刀 Runner'亞軍“ (1982)"]
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《銀翼殺手》(1982)
05:08
["Academy學院 Award Nominee提名 for Visual視覺 Effects效果"]
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【奧斯卡最佳視覺效果獎提名影片】
05:16
["'The“該 Rains雷恩斯 Came'來到“ (1939)"] Rama拉瑪 SaftiSAFTI: Well, it's all over.
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《雨季來臨》(1939)
Rama Safti:嗯,一切都結束了
05:18
Maharaja大君: Nothing to worry擔心 about, not a thing.
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Maharaja:沒什麼可擔心的,完全沒有
05:20
['Academy'學院 Award for Special特別 Effects效果 - (First Year of Category類別)"]
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【奧斯卡最佳特效獎 -- 成立獎項的第一年】
05:23
(Explosion爆炸)
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(爆炸)
05:31
["'2012' (2009)"]Governor州長: It seems似乎 to me that the worst最差 is over.
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《2012》(2009)
州長:在我看來最糟糕的已經過去了
05:37
["CGCG Destruction毀壞"]
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【CG 破壞】
05:48
["'Lord'主 of the Rings戒指: The Return返回 of the King'國王' (2003)"]
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《魔戒三部曲:王者再臨》(2003)
05:51
["Massive海量 Software軟件 - Crowd人群 Generation"]
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【Massive Software - 產生人群】
05:55
["Academy學院 Award Winner優勝者 for Visual視覺 Effects效果"]
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【奧斯卡最佳視覺效果獎得主】
05:58
["'Ben“奔 Hur: A Tale故事 of the Christ'基督' (1925)"]
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《賓漢》(1925)
06:02
["Miniatures袖珍 and Puppets木偶 Bring帶來 the Crowd人群 to Life"]
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【小建築物模型和人偶讓群眾栩栩如生】
06:10
["'Gladiator'“角鬥士” (2000)"]
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《神鬼戰士》(2000)
06:13
["CGCG Coliseum體育館 and Digital數字 Crowds人群"]
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【CG 競技場和數位人群】
06:17
["Academy學院 Award Winner優勝者 for Visual視覺 Effects效果"]
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【奧斯卡最佳視覺效果獎得主】
06:22
["'Harry“哈利 Potter製陶工人 and the Deathly死亡 Hallows Part部分 2' (2011)"]
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《哈利波特:死神的聖物 Ⅱ》(2012)
06:27
["Academy學院 Award Nominee提名 for Visual視覺 Effects效果"]
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【奧斯卡最佳視覺效果獎得主】
06:39
["Produced生成 in conjunction連詞 with the Academy's學院的 Science科學 and Technology技術 Council評議會."]
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【與美國影藝學院共同製作】
(鼓掌)
06:42
(Applause掌聲)
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"今天可能是實現最不可能,最不可思議的事情之日。"
-- 喬治·梅里耶"
06:43
["'It'它 is today今天 possible可能 to realize實現 the most impossible不可能 and improbable難以置信 things.' — Georges喬治liès"]
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"今天可能是實現最不可能,最不可思議的事情之日。"
-- 喬治·梅里耶"
06:46
Don Levy徵收: Thank you.
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Don Levy:謝謝。
Translated by Celeste Yin
Reviewed by Gina Wang

▲Back to top

ABOUT THE SPEAKER
Don Levy - Film executive
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies.

Why you should listen

Don Levy joined Sony Pictures Imageworks when it was “just 40 people and a dream” in 1995. Starting as an awards campaign consultant, he helped the studio grow in both size and reputation, beginning with its first Academy Award for the animated short “The ChubbChubbs” in 2003 and continuing with the 2005 Academy Award for Best Visual Effects for “Spider-Man 2.” As the senior vice president of marketing and communications for Sony Pictures, he directed corporate communications, marketing and public relations for Sony Pictures Imageworks, Sony Pictures Digital Entertainment, as well as for Sony Pictures Animation and Sony Online Entertainment.

Levy left Sony Pictures in June of 2012 to develop a new family entertainment venture and found Smith Brook Farm, a media, entertainement and tech consultancy. At the same time, he is a visiting scholar at the University of Southern California School of Cinematic Arts' Entertainment Technology Center and is teaching entertainment marketing at Boston University's Los Angeles Internship Program.

Levy is also member of the Academy of Motion Picture Arts and Sciences, on its feature animation nominating committee. The Academy helped tremendously in crafting the video montage in his talk, an exclusive for TED.

More profile about the speaker
Don Levy | Speaker | TED.com

Data provided by TED.

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