TED2017
Jack Conte: How artists can (finally) get paid in the digital age
Džek Konte (Jack Conte): Kako umetnici (konačno) mogu da zarađuju u digitalnom dobu
Filmed:
Readability: 4.1
1,289,224 views
Bilo je ovo čudnih 100 godina za umetnike i stvaraoce, kaže muzičar i preduzetnik, Džek Konte. Tradicionalni vidovi pretvaranja umetnosti u novac (poput prodaje ploča) više ne funkcionišu zbog interneta, ostavljajući muzičare, pisce i umetnike da se pitaju kako da zarade za život. S Patreonom, Konte je stvorio način da umetnike na internetu plaćaju njihovi fanovi. Mogu li ovakve platforme da promene to šta znači biti umetnik u digitalnom dobu?
Jack Conte - Musician, entrepreneur
With his membership platform Patreon, YouTube star Jack Conte may have solved a perennial problem of content creators -- getting paid for digital media. Full bio
With his membership platform Patreon, YouTube star Jack Conte may have solved a perennial problem of content creators -- getting paid for digital media. Full bio
Double-click the English transcript below to play the video.
00:12
Hi everyone.
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Zdravo svima.
00:15
So, I'm going to take us back to 2007.
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Dakle, vratiću nas u 2007.
00:17
I'd just spent about six months
working on album
working on album
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Tad sam baš proveo šest meseci
radeći na albumu
radeći na albumu
00:20
that I'd poured my heart and my soul into,
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u koji sam pretočio svoje srce i dušu
00:22
and it was getting about three plays
per day on Myspace at the time,
per day on Myspace at the time,
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i tada je imao oko tri puštanja
dnevno na Majspejsu,
dnevno na Majspejsu,
00:25
and I was getting more and more depressed
when I started noticing these other people
when I started noticing these other people
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i postajao sam sve više depresivan
primetivši druge ljude
primetivši druge ljude
00:29
who were playing guitar and singing
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koji su svirali gitaru i pevali
i postavljali snimke
na novi sajt po imenu Jutjub,
na novi sajt po imenu Jutjub,
00:31
and putting videos
on this new site called YouTube,
on this new site called YouTube,
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00:33
and they were getting 300,000 views.
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a imali su 300.000 pregleda.
00:35
So I decided I'm going to start
making some Youtube videos.
making some Youtube videos.
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Pa sam odlučio da ću da počnem
da pravim Jutjub snimke.
da pravim Jutjub snimke.
00:38
And one day they featured
a video of my band on the homepage,
a video of my band on the homepage,
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I jednog dana sam postavio
snimak mog benda na glavnu stranu,
snimak mog benda na glavnu stranu,
bilo je divno -
dobili smo gomilu novih fanova.
dobili smo gomilu novih fanova.
00:41
which was amazing --
we got a bunch of new fans.
we got a bunch of new fans.
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00:44
We also got a bunch of people
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Dobili smo i gomilu ljudi,
00:45
who, I guess, just didn't really like
the music or something --
the music or something --
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koji, valjda, prosto nisu voleli
našu muziku, i tako to -
našu muziku, i tako to -
00:48
(Laughter)
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(Smeh)
U redu je jer su ljudi
počeli da nam dolaze na svirke
počeli da nam dolaze na svirke
00:49
It's OK because people
started coming to our shows,
started coming to our shows,
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00:52
and we started touring,
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i krenuli smo na turneju,
00:53
and we came out with a record.
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i iz toga je proizašla ploča.
A kada sam proverio naš račun u banci,
00:54
And when I checked
our bank account balance
our bank account balance
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00:56
after our first monthly iTunes payout,
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nakon prve mesečne isplate sa Ajtjunsa,
00:58
we had 22,000 bucks in it,
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imali smo 22.000 dolara,
01:00
which was amazing because at the time
I was living at my dad's house,
I was living at my dad's house,
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to je bilo sjajno jer sam tada
živeo u očevoj kući,
živeo u očevoj kući,
01:03
trying to make a living as a musician
by uploading videos to the internet
by uploading videos to the internet
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pokušavajući da zarađujem kao muzičar
postavljajući snimke na internet
postavljajući snimke na internet
01:07
which literally zero people
respected in 2009 --
respected in 2009 --
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što je 2009. poštovalo nula ljudi -
01:09
even the people who were
uploading videos to the internet.
uploading videos to the internet.
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čak ni ljudi koji su postavljali
snimke na internet.
snimke na internet.
01:12
And so for the next four years,
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Pa sam u naredne četiri godine
01:14
I uploaded more and more
videos to the Internet,
videos to the Internet,
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postavljao sve više snimaka na internet,
01:17
and they got better and better,
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i postali su sve bolji,
01:19
and we made enough money
through brand deals
through brand deals
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i zaradili smo dovoljno novca
kroz ugovore s bendom
kroz ugovore s bendom
01:22
and commercials and iTunes sales
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i reklame i prodaje na Ajtjunsu
01:25
to buy a house.
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da kupimo kuću.
01:27
And we built a recording studio.
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Sagradili smo i studio.
01:29
But there was one big problem:
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Međutim, imali smo veliki problem:
01:31
making money as a creative person
in 2013 was super weird.
in 2013 was super weird.
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zarađivanje novca kao kreativac
u 2013. je bilo izuzetno čudno.
u 2013. je bilo izuzetno čudno.
01:36
First of all, the business models
were changing all the time.
were changing all the time.
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Pre svega, obrasci poslovanja
su se sve vreme menjali.
su se sve vreme menjali.
01:39
So our 58,000 dollars
of annual iTunes download income
of annual iTunes download income
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Pa je naših 58.000 dolara
godišnjeg prihoda sa Ajtjunsa
godišnjeg prihoda sa Ajtjunsa
01:43
was about to be replaced by about
6,000 dollars of streaming income.
6,000 dollars of streaming income.
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trebalo da zameni oko 6000 dolara
prihoda od strimovanja.
prihoda od strimovanja.
Strimovi su naplaćivani manje od skidanja.
01:46
Steams paid less than downloads.
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01:48
And then as more and more creators
started popping up online,
started popping up online,
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A onda se sve više i više stvaralaca
počelo da pojavljuje onlajn,
počelo da pojavljuje onlajn,
01:51
there was just more competition
for these five-figure brand deals
for these five-figure brand deals
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prosto je bila veća konkurencija
za petocifrene ugovore za bend
za petocifrene ugovore za bend
01:55
that had kept the band afloat for years.
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koji su godinama
održavali bend solventnim.
održavali bend solventnim.
01:57
And to top it all off,
our videos themselves --
our videos themselves --
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A povrh svega, sami naši spotovi -
01:59
the creative stuff that we made
that our fans loved and appreciated --
that our fans loved and appreciated --
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kreativni materijal koji smo pravili,
koji su naši fanovi voleli i cenili -
koji su naši fanovi voleli i cenili -
02:03
that were actually
contributing value to the world,
contributing value to the world,
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koji su zapravo doprinosili
nešto vredno svetu,
nešto vredno svetu,
02:05
those videos were generating
almost zero dollars of income for us.
almost zero dollars of income for us.
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ti spotovi su nam donosili
skoro nula dolara u prihodu.
skoro nula dolara u prihodu.
02:08
This is an actual snapshot
of my YouTube dashboard
of my YouTube dashboard
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Ovo je stvarni prikaz moje Jutjub stranice
02:11
from a 28-day period
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u periodu od 28 dana,
02:12
that shows one million views
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koja prikazuje milion pregleda
02:14
and 166 dollars of ad earnings
for those views.
for those views.
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i 166 dolara zarade od reklama
za te preglede.
za te preglede.
02:18
The whole machine in 2013
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Čitav mehanizam iz 2013.
02:21
that took art online and outputted money
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koji je preneo umetnost na internet
i proizvodio novac
i proizvodio novac
02:24
was totally nonfunctional.
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je bio potpuno nefunkcionalan.
02:27
It doesn't matter if you're a newspaper,
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Nebitno je da li ste novina,
02:29
or an institution,
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institucija
02:31
or an independent creator.
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ili nezavisan stvaralac.
02:32
A monthly web comic
with 20,000 monthly readers --
with 20,000 monthly readers --
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Mesečni veb strip
sa 20.000 čitalaca mesečno -
sa 20.000 čitalaca mesečno -
02:36
20,000 monthly readers --
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20.000 čitalaca mesečno -
naplaćuje nekoliko stotina dolara
prihoda od reklama.
prihoda od reklama.
02:38
gets paid a couple hundred
bucks in ad revenue.
bucks in ad revenue.
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02:40
This is 20,000 people.
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Radi se o 20.000 ljudi.
02:44
Like, in what world is this not enough?
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Mislim, u kom svetu to nije dovoljno?
02:47
I don't understand.
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Ne razumem.
02:49
What systems have we built
where this is insufficient
where this is insufficient
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Kakav smo to sistem napravili
gde ovo nije dovoljno
gde ovo nije dovoljno
02:52
for a person to make a living?
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da osoba zaradi za život?
02:54
So, I actually have a theory about this.
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Dakle, imam teoriju o ovome.
Mislim da je ovo bilo čudnih 100 godina.
02:56
I think it's been a weird 100 years.
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02:58
(Laughter)
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(Smeh)
02:59
(Applause)
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(Aplauz)
03:02
About 100 years ago,
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Pre oko 100 godina,
03:03
humans figured out how to record
sound onto a wax cylinder.
sound onto a wax cylinder.
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ljudi su shvatili kako da zabeleže
zvuk na voštani cilindar.
zvuk na voštani cilindar.
03:07
That was the beginning of the phonograph.
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To je bio početak fonografa.
03:09
Right around the same time,
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Baš u to vreme,
03:10
we figured out how to record
light onto a piece of photographic paper,
light onto a piece of photographic paper,
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shvatili smo kako da zabeležimo
svetlost na parče fotografskog papira,
svetlost na parče fotografskog papira,
03:14
celluloid -- the beginning
of film and television.
of film and television.
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celuloid - početak filma i televizije.
03:16
For the first time,
you could store art on a thing,
you could store art on a thing,
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Prvi put ste mogli
da sačuvate umetnost na nečemu,
da sačuvate umetnost na nečemu,
03:19
which was amazing.
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to je bilo sjajno.
Umetnost je nekad bila skroz prolazna,
03:20
Art used to be completely ephemeral,
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03:22
so if you missed the symphony,
you just didn't get to hear the orchestra.
you just didn't get to hear the orchestra.
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pa ako ste propustili simfoniju,
prosto niste stigli da čujete orkestar.
prosto niste stigli da čujete orkestar.
03:25
But now, for the first time,
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Međutim, sad, prvi put,
03:27
you could store the orchestra's
performance on a physical object,
performance on a physical object,
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mogli ste da sačuvate
orkestarsku izvedbu na predmetu
orkestarsku izvedbu na predmetu
03:31
and like, listen to it later,
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i da to poslušate kasnije,
03:33
which was amazing.
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što je bilo sjajno.
Bilo je toliko sjajno, pak,
03:35
It was so amazing in fact,
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03:36
that for the next 100 years,
between 1900 and 2000,
between 1900 and 2000,
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da su u narednih 100 godina,
između 1900 i 2000,
između 1900 i 2000,
03:39
humans built just billions and billions
of dollars of infrastructure
of dollars of infrastructure
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ljudi napravili milijarde i milijarde
dolara vrednu infrastrukturu
dolara vrednu infrastrukturu
03:44
to essentially help artists do two things.
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kako bi pomogli umetnicima
kod ove dve stvari.
kod ove dve stvari.
03:46
First, put their art on a thing,
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Prvo da stave svoju umetnost na nešto,
03:48
and second, get that thing
around the world
around the world
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a potom da to stigne širom sveta,
03:50
to the people who wanted the art.
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do ljudi koji žele tu umetnost.
Te je veliki deo industrije
posvećen ovim dvama problemima.
posvećen ovim dvama problemima.
03:52
So, so much industry
is devoted to these two problems.
is devoted to these two problems.
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03:55
Oh my gosh, there are trucking companies,
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Gospode, imamo kamionske firme,
03:57
and brick-and-mortar and marketing firms,
and CD jewel case manufacturers,
and CD jewel case manufacturers,
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tradicionalne firme, marketinške firme
i proizvođače kutija za CD,
i proizvođače kutija za CD,
04:02
all devoted to these two problems.
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sve posvećeno ovim dvama problemima.
04:04
And then we all know what happened.
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A znamo šta se desilo posle.
04:07
10 years ago, the internet matures
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Pre deset godina, internet je sazreo
04:08
and we get Spotify
and Facebook and YouTube
and Facebook and YouTube
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i dobili smo Spotifaj, Fejsbuk, Jutjub,
04:10
and iTunes and Google search,
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Ajtjuns i Gugl pretragu,
04:12
and a hundred years of infrastructure
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i sto godina infrastrukture
04:15
and supply chains and distribution systems
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i lanaca nabavke i sistema distribucije
04:18
and monetization schemes
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i monetarnih shema
04:20
are completely bypassed --
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su potpuno prevaziđeni -
04:22
in a decade.
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u jednoj deceniji.
04:24
After 100 years of designing these things,
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Nakon sto godina dizajniranja ovoga,
04:27
it's no wonder that it's just totally
broken for creative people right now.
broken for creative people right now.
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ne čudi što je trenutno
prosto skroz pokvareno za kreativce.
prosto skroz pokvareno za kreativce.
04:31
It's no wonder that the monetization
part of the chain doesn't work
part of the chain doesn't work
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Ne čudi što monetarni deo
lanca ne funkcioniše,
lanca ne funkcioniše,
04:34
given this new context.
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imajući u vidu novi kontekst.
04:37
But what gets me super excited
to be a creator right now,
to be a creator right now,
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Ali nešto zbog čega sam trenutno
krajnje uzbuđen što sam stvaralac,
krajnje uzbuđen što sam stvaralac,
04:42
to be alive today and be
a creative person right now,
a creative person right now,
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što sam živ danas
i što sam danas kreativac
i što sam danas kreativac
04:45
is realizing that we're only 10 years
into figuring out this new machine --
into figuring out this new machine --
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je saznanje da smo tek 10 godina
u procesu razumevanja novog mehanizma -
u procesu razumevanja novog mehanizma -
04:51
to figuring out the next 100 years
of infrastructure for our creators.
of infrastructure for our creators.
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razumevanja narednih 100 godina
infrastrukture za naše stvaraoce.
infrastrukture za naše stvaraoce.
04:55
And you can tell we're only 10 years in.
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I jasno je da smo svega 10 godina tu.
Mnogo pokušaja i grešaka,
nekih veoma dobrih ideja koje se oblikuju,
nekih veoma dobrih ideja koje se oblikuju,
04:57
There's a lot of trial and error,
some really good ideas forming,
some really good ideas forming,
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05:00
a lot of experimentation.
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mnogo eksperimentisanja.
05:01
We're figuring out
what works and what doesn't.
what works and what doesn't.
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Razumevamo šta deluje, a šta ne.
05:04
Like Twitch streamers.
Who's heard of Twitch?
Who's heard of Twitch?
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Poput Tvičovih strimera.
Ko je čuo za Tvič?
Ko je čuo za Tvič?
05:06
Twitch streamers are making
three to five thousand bucks a month
three to five thousand bucks a month
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Tvičovi strimeri zarađuju
tri do pet hiljada dolara mesečno,
tri do pet hiljada dolara mesečno,
strimujući gejming sadržaj.
05:09
streaming gaming content.
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05:10
The big ones are making
over 100,000 dollars a year.
over 100,000 dollars a year.
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Veliki zarađuju preko 100.000 godišnje.
05:15
There's a site called YouNow,
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Postoji sajt po imenu YouNow,
05:17
it's an app.
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to je aplikacija.
05:18
It allows musicians and vloggers
to get paid in digital goods from fans.
to get paid in digital goods from fans.
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Omogućuje muzičarima i vlogerima da od
fanova zarađuju u digitalnim dobrima.
fanova zarađuju u digitalnim dobrima.
05:23
So, I'm also working on the problem.
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Dakle, i ja radim na problemu.
05:24
Four years ago I started
a company called Patreon
a company called Patreon
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Pre četiri godine
sam osnovao firmu Patreon
sam osnovao firmu Patreon
05:27
with a friend of mine.
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sa mojim prijateljem.
05:28
We're 80 people now
working on this problem.
working on this problem.
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Trenutno nas ima 80
koji radimo na ovom problemu.
koji radimo na ovom problemu.
05:31
It's basically a membership platform
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To je u suštini platforma sa članarinom
05:33
that makes it really easy
for creators to get paid --
for creators to get paid --
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koja omogućuje stvaraocima
da zaista lako budu plaćeni -
da zaista lako budu plaćeni -
svakog meseca od fanova
kako bi zaradili za život.
kako bi zaradili za život.
05:36
every month from their fans
to earn a living.
to earn a living.
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05:39
For a creator, it's like having a salary
for being a creative person.
for being a creative person.
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Za stvaraoca je to poput plate
za to što je kreativac.
za to što je kreativac.
05:43
And this is one of our creators.
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Ovo je jedan od naših stvaralaca.
05:45
They're called "Kinda Funny."
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Nazivaju se "Kinda Funny".
05:46
They have about 220,000
subscribers on YouTube.
subscribers on YouTube.
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Imaju oko 220.000 pretplatnika na Jutjubu.
05:49
And when they upload a video,
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A kada postave snimak,
05:51
it gets somewhere around
15,000 views to 100,000 views.
15,000 views to 100,000 views.
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dobije negde oko 15.000
do 100.000 pregleda.
do 100.000 pregleda.
05:54
I want you to check yourselves right now.
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Želim da se odmah preslušate.
05:56
I think when we hear numbers like that,
when we hear "15,000 views,"
when we hear "15,000 views,"
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Mislim da kad čujemo slične cifre,
kada čujemo "15.000 pregleda",
kada čujemo "15.000 pregleda",
05:59
and we see content like this,
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i vidimo sličan sadržaj,
06:00
we just snap categorize it
as being not as legitimate
as being not as legitimate
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odmah ga ishitreno kategorišemo
kao nešto što nije legitimno
kao nešto što nije legitimno
06:03
as a morning show
that you'd hear on the radio
that you'd hear on the radio
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koliko jutarnji program
koji slušate na radiju
koji slušate na radiju
06:06
or a talk show that you'd
see on NBC or something
see on NBC or something
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ili tok šou koji gledate na TV-u i slično.
No kada je "Kinda Funny"
startovao na Patreonu,
startovao na Patreonu,
06:09
But when "Kinda Funny"
launched on Patreon,
launched on Patreon,
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06:11
within a few weeks, they were
making 31,000 dollars per month
making 31,000 dollars per month
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za nekoliko nedelja su zarađivali
31.000 dolara mesečno
31.000 dolara mesečno
06:15
for this show.
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za ovu emisiju.
06:17
It took off so fast that they decided
to expand their programming
to expand their programming
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Toliko je brzo zaživeo da su odlučili
da prošire program
da prošire program
06:20
and add new shows,
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i dodaju nove emisije,
06:21
and now they launched
a second Patreon page --
a second Patreon page --
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i sada su pokrenuli
drugu Patreon stranicu -
drugu Patreon stranicu -
06:24
they're making an additional
21,000 dollars per month.
21,000 dollars per month.
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zarađuju dodatnih 21.000 dolara mesečno.
06:28
And they're scaling what's essentially
becoming a media company,
becoming a media company,
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I pretvaraju se u nešto
što u suštini postaje medijska firma,
što u suštini postaje medijska firma,
06:33
financing the whole thing
through membership.
through membership.
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finansirajući sve to preko članarina.
06:36
OK, here's another example.
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U redu, evo još jednog primera.
06:38
This is Derek Bodner,
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Ovo je Derek Bodner,
06:39
a sports journalist who used
to write for Philadelphia Magazine
to write for Philadelphia Magazine
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sportski novinar koji je nekad
pisao za časopis "Filadelfija"
pisao za časopis "Filadelfija"
06:42
until a few months ago when
the magazine cut out all sports coverage.
the magazine cut out all sports coverage.
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do pre nekoliko meseci kada je časopis
izbacio sportsko izveštavanje.
izbacio sportsko izveštavanje.
Trenutno on piše članke
i objavljuje ih na sopstvenom vebsajtu -
i objavljuje ih na sopstvenom vebsajtu -
06:45
Now he writes articles
and publishes them on his own website --
and publishes them on his own website --
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06:48
he's still covering sports,
but for himself.
but for himself.
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i dalje izveštava o sportu, ali za sebe.
06:50
And he's making 4,800 bucks
a month from 1,700 patrons,
a month from 1,700 patrons,
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Zarađuje 4.800 dolara mesečno
od 1.700 pokrovitelja,
od 1.700 pokrovitelja,
06:53
financing it through membership.
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sve to naplaćuje kroz članarine.
06:55
This is Crash Course --
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Ovo je "Crash Course" -
06:57
free educational content for the world.
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besplatan obrazovni sadržaj za svet.
06:59
This show is actually
on the PBS digital network --
on the PBS digital network --
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Ova emisija je zapravo
na digitalnoj mreži PBS -
na digitalnoj mreži PBS -
07:02
29,000 dollars per month.
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29.000 dolara mesečno.
07:03
This is a duo sailing around the world,
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Ovaj dvojac plovi širom sveta,
07:05
getting paid every month
for documenting their travels
for documenting their travels
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dokumentujući svoja putovanja,
zarađuju svakog meseca
zarađuju svakog meseca
07:08
from 1,400 patrons.
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od 1.400 pokrovitelja.
07:09
This is a podcast,
"Chapo Trap House", making --
"Chapo Trap House", making --
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Ovo je podkast:
"Chapo Trap House", zarađuju -
"Chapo Trap House", zarađuju -
07:12
actually, since I screenshotted this,
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zapravo, otkad sam ovo slikao,
07:14
they're making an additional
2,000 dollars per month,
2,000 dollars per month,
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zarađuju dodatnih 2.000 dolara mesečno,
07:16
so they're now making 56,000 dollars
per month for their podcast.
per month for their podcast.
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dakle, trenutno zarađuju
56.000 dolara za svoj podkast.
56.000 dolara za svoj podkast.
07:21
And Patreon's not the only one
working on the problem.
working on the problem.
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A ne radi samo Patreon na problemu.
07:23
Even Google's starting to work on this.
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Čak i Gugl počinje da radi na ovome.
07:25
A couple years ago,
they launched Fan Funding;
they launched Fan Funding;
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Pre nekoliko godina,
pokrenuli su Fan Funding;
pokrenuli su Fan Funding;
07:27
more recently, they launched Super Chat
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nedavno su pokrenuli Super Chat
kao vid naplaćivanja
živih strimovanja za stvaraoce.
živih strimovanja za stvaraoce.
07:29
as a way for creators
to monetize live streaming.
to monetize live streaming.
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07:32
Newspapers are starting
to experiment with membership.
to experiment with membership.
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Novine počinju da eksperimentišu
sa članarinama.
sa članarinama.
07:34
New York Times has a membership program;
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"Njujork Tajms" ima program članstva;
07:36
The Guardian has over 200,000
paying subscribers
paying subscribers
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"Gardijan" ima preko 200.000 pretplatnika
07:39
to its membership program.
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u svom programu članstva.
07:40
There's this bubbling soup
of ideas and experiments
of ideas and experiments
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Imamo bujicu ideja, eksperimenata
07:45
and progress right now,
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i napretka trenutno,
07:46
and it's pointing in the direction
of getting creators paid.
of getting creators paid.
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a sve ide u smeru
da stvaraoci budu plaćeni.
da stvaraoci budu plaćeni.
07:50
And it's working.
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I deluje.
07:51
It's not, like, perfect yet,
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Još uvek nije savršeno,
07:53
but it's really working.
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ali zaista deluje.
07:54
So, Patreon has over 50,000 creators
on the platform making salaries --
on the platform making salaries --
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Dakle, Patreon ima preko 50.000
stvaralaca na platformi koji zarađuju -
stvaralaca na platformi koji zarađuju -
07:59
getting paid every month
for putting art online,
for putting art online,
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svakog meseca zarađuju
za to što postavljaju umetnost onlajn,
za to što postavljaju umetnost onlajn,
08:02
for being a creative person.
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za to što su kreativci.
08:05
The next hundred years
of infrastructure is on the way
of infrastructure is on the way
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Sledećih 100 godina infrastrukture sledi
08:09
and it's going to be different
this time because of this --
this time because of this --
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i biće drugačije ovaj put zbog ovoga -
08:12
because of the direct connection
between the person who makes the thing
between the person who makes the thing
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zbog direktne veze
između osobe koja nešto stvara
između osobe koja nešto stvara
08:15
and the person who likes the thing.
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i osobe kojoj se to sviđa.
08:19
About seven or eight years ago,
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Pre oko sedam ili osam godina,
08:21
I went to a cocktail party.
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bio sam na koktelu.
08:24
This is when the band
had hit our first machine,
had hit our first machine,
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To je bilo kad je bend
imao svoj prvi uspeh,
imao svoj prvi uspeh,
08:27
so things were really cranking.
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dakle, stvari su se pokretale.
Upravo smo bili zaradili
oko 400.000 dolara za godinu
oko 400.000 dolara za godinu
08:28
We had just made
about 400,000 dollars in one year
about 400,000 dollars in one year
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08:31
through iTunes sales
and brand deals and stuff like that.
and brand deals and stuff like that.
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preko prodaja na Ajtjunsu
i ugovora s bendom i slično.
i ugovora s bendom i slično.
08:33
And this guy comes up to me and says,
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Prišao mi je lik i upitao:
08:36
"Hey, Jack, what do you do?"
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"Hej, Džek, čime se baviš?"
08:37
I said, "I'm a musician."
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Rekao sam: "Ja sam muzičar."
08:40
And he just sobered up immediately,
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A on se istog trena snuždio,
08:43
and he stuck out his hand,
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ispružio ruku,
08:45
put a hand on my shoulder,
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stavio je na moje rame,
08:46
and in a real earnest,
very nice voice he was like,
very nice voice he was like,
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i iskrenim, blagim glasom rekao:
"Nadam se da ćeš uspeti jednog dana."
08:50
"I hope you make it someday."
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08:51
(Laughter)
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(Smeh)
08:54
And ...
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I...
08:57
I have so many moments like that
logged in my memory.
logged in my memory.
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Imam toliko sličnih trenutaka
nagomilanih u sećanju.
nagomilanih u sećanju.
09:01
I just cringe thinking of that.
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Prosto se naježim kad pomislim na to.
09:04
It's so embarrassing to just
not feel valued as a creative person.
not feel valued as a creative person.
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Tako je sramotno kada te prosto
ne cene kao kreativca.
ne cene kao kreativca.
09:11
But as a species,
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Međutim, kao vrsta,
09:12
we are leaving that cocktail party behind.
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napuštamo tu koktelsku zabavu.
09:15
We're leaving that culture,
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Napuštamo tu kulturu,
09:17
we're out of there.
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izlazimo napolje.
09:19
We're going to get so good
at paying creators,
at paying creators,
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Toliko ćemo postati dobri
u plaćanju stvaralaca,
u plaćanju stvaralaca,
09:21
within 10 years,
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u deset godina,
09:24
kids graduating high school and college
are going to think of being a creator
are going to think of being a creator
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klinci koji završe srednju školu
i fakultet će pomišljati da je umetnost
i fakultet će pomišljati da je umetnost
09:28
as just being an option --
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prosto opcija -
09:29
I could be a doctor, I could be a lawyer,
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mogao bih da budem doktor, advokat,
09:31
I could be a podcaster,
I could have a web comic.
I could have a web comic.
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mogao bih da pudem podkaster,
da imam veb strip.
da imam veb strip.
09:33
It's just going to be
something you can do.
something you can do.
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Prosto će to da bude nešto isplativo.
09:35
We're figuring it out.
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Radimo na tome.
09:37
It's going to be a viable and sustainable
and respected profession.
and respected profession.
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Biće to izvodljiva,
održiva i cenjena profesija.
održiva i cenjena profesija.
09:41
Creators are going to come out
the other end of this weird 100 years,
the other end of this weird 100 years,
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Stvaraoci će da izađu
s drugog kraja ovih čudnih 100 godina,
s drugog kraja ovih čudnih 100 godina,
09:45
this century-long journey,
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ovog putovanja dugog jedan vek,
09:47
with an awesome new machine.
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sa sjajnim novim mehanizmom.
09:49
And they're going to be paid,
and they're going to be valued.
and they're going to be valued.
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I biće plaćeni, i biće cenjeni.
09:53
Thanks, everybody.
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Hvala vam svima.
09:55
(Applause)
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(Aplauz)
10:00
I think it went pretty well.
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Mislim da je prilično dobro prošlo.
10:03
I want artists who saw that
to not give up --
to not give up --
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Želim da umetnici,
koji su to videli, da ne odustanu -
koji su to videli, da ne odustanu -
10:07
to know that we're getting there.
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da znaju da ćemo to postići.
10:10
It's not there yet,
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Nismo još uvek,
10:13
but in a couple years,
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ali za nekoliko godina
10:15
there will be so many systems
and tools for them
and tools for them
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će da postoji toliko sistema
i oruđa za njih
i oruđa za njih
10:17
to just make a living online,
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da prosto zarađuju na internetu,
10:19
and if they've got a podcast
that's starting to take off,
that's starting to take off,
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a ako imaju podkast
koji počinje da zaživljava,
koji počinje da zaživljava,
ali još uvek nisu u stanju
da na tome zarađuju,
da na tome zarađuju,
10:22
but they're not able
to make money on it yet,
to make money on it yet,
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10:25
that's happening
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to se ostvaruje
10:26
and they're going to be paid.
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i biće plaćeni.
10:27
It's happening.
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Ostvaruje se.
ABOUT THE SPEAKER
Jack Conte - Musician, entrepreneurWith his membership platform Patreon, YouTube star Jack Conte may have solved a perennial problem of content creators -- getting paid for digital media.
Why you should listen
As a solo artist and member of folk-rock duo Pomplamoose, Jack Conte garnered millions of views for his offbeat "video songs," including his breakout hit "Yeah Yeah Yeah" and "Pedals," a robotic tour-de-force with a set that duplicates the cockpit of the Millennium Falcon.
Despite his success, Conte noted the disconnect between page views and revenue, and he realized that if you’re a widely viewed artist and you aren’t making money, "that's not your fault -- it’s technology's fault." His solution is Patreon: a membership platform built on recurring payments from patrons to support creatives with ongoing projects.
Jack Conte | Speaker | TED.com