TED2009
Evan Williams: The voices of Twitter users
Evan Viliams, foydalanuvchilar Twitterni qanday o'zgartirishganligi xaqida
Filmed:
Readability: 4.4
1,267,194 views
Twitter o'zining kichik xabarlar tezkor almashinuvi bilan bir qancha foydalanuvchilar guruhini hayotiy-eshittiruvga qiziqtirdi. Evan Viliams, tashkilot asoschilaridan biri, foydalanuvchilardan o'rgangan ba'zi ajoyib narsalar va bu narsalar umuman qanday o'zgarishlarga olib kelganligi xaqida gapiryapti.
Evan Williams - Twitter co-founder
Evan Williams is the co-founder of Twitter, the addictive messaging service that connects the world 140 characters at a time. Full bio
Evan Williams is the co-founder of Twitter, the addictive messaging service that connects the world 140 characters at a time. Full bio
Double-click the English transcript below to play the video.
00:18
Four years ago, on the TED stage,
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To'rt yil avval, TED'da
00:21
I announced a company I was working with at the time
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Men tashkilotni namoshish qilgandim, u paytda o'sha tashkilotda ishlardim.
00:24
called Odeo.
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Odeo deb nomlangan
00:26
And because of that announcement,
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Va mening taqdimotimdan keyin
00:27
we got a big article in The New York Times,
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Biz xaqimizda Ney York Times'da katta maqola yozishdi
00:29
which led to more press, which led to more attention,
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bu maqoladan so'ng bizga jamiyat va ommaviy axborotning nazari tushdi.
00:33
and me deciding to become CEO of that company --
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Shunda men o'sha tashkilotning bosh direktori bo'lishga qaror qildim.
00:35
whereas I was just an adviser --
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(ungacha oddiy maslahatchi edim)
00:37
and raising a round of venture capital
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Biz safrlama mablag' oldik
00:40
and ramping up hiring.
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keyin faol tarzda ishchilarni qabul qila boshladik.
00:41
One of the guys I hired was an engineer named Jack Dorsey,
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Biz yonlagan muhandislardan biri Djek Dorsi edi.
00:45
and a year later, when we were trying to decide which way to go with Odeo,
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Bir yildan keyin, biz Odeo'ning rivojlanish kelajagini hal qilayotganimizda,
00:49
Jack presented an idea he'd been tinkering around with for a number of years
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Djek ancha yildan beri o'ylab yurgan fikri xaqida gapirib berdi.
00:54
that was based around sending simple status updates to friends.
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U do'stlarga oddiy xabarlar jo'natish mexanizmi xaqida edi.
00:57
We were also playing with SMS at the time at Odeo,
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Aynan o'sha paytda biz Odeo'da SMS sinovini olib borayotgandik
01:00
so we kind of put two and two together,
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va biz ularni birlashtirishga qaror qildik
01:01
and in early 2006 we launched Twitter as a side project at Odeo.
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va 2006 yilda Twitterni Odeo tashqi loyihasi sifatida ishga tushirdik.
01:06
Now, it's hard to justify doing a side project
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Albatta tashqi loyihani boshlang'ich qilib boshlash juda qiyin,
01:09
at a startup, where focus is so critical,
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ayniqsa asosiy fikrga diqqat qaratish kerakligida,
01:11
but I had actually launched Blogger as a side project
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lekin Blogger ham qachonlardir tashqi loyiha edi
01:14
to my previous company,
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mening avvalgi tashkilotimda
01:15
thinking it was just a little thing we'd do on the side,
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bizga u yirik bo'lmagan loyiha deb tuyilgandi.
01:17
and it ended up taking over not only the company,
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Lekin u tashkilotning asosiy loyihasiga aylandi,
01:20
but my life for the next five or six years.
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u mening keyingi besh yoki olti yillik hayotim mazmuniga aylandi.
01:22
So I learned to follow hunches
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Shunday tarzda men ishki tuygularimga ishonishni o'rgandim.
01:25
even though you can't necessarily justify them
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har doim ham aniq fikrlash mumkin emasligiga qaramay,
01:27
or know where they're going to go.
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ularning rivojini tassavvur qilishni o'rgandim.
01:28
And that's kind of what's happened with Twitter, time after time.
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Twitter bilan ham ko'p o'tmay aynan shunaqa bo'ldi.
01:31
So, for those of you unfamiliar,
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Ho'sh, Twitter nimaligini bilmaydiganlar bo'lsa -
01:33
Twitter is based around a very simple, seemingly trivial concept.
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bu oddiy fikrdan tashkillangan xizmat.
01:37
You say what you're doing in 140 characters or less,
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Siz nima bilan bandligingizni 140dan oshmagan belgilar bilan tariflaysiz.
01:40
and people who are interested in you get those updates.
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sizni qiziqarli deb hisoblaydiganlar esa sizning xabarlaringizni qabul qilishadi.
01:43
If they're really interested,
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Agar ularga bu juda qiziqarli bo'lsa,
01:45
they get the update as a text message on their cell phone.
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ular xabarlaringizni sms tarzida qabul qila olishadi.
01:48
So, for instance, I may Twitter right now
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Masalan men, hozir xabar jo'natishim mumkin,
01:50
that I'm giving a talk at TED.
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TED'da ma'ruza qilayotganligim xaqida.
01:52
And in my case, when I hit send,
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Menga kelganda esa, xabar jo'natishim bilan,
01:55
up to 60,000 people will receive that message in a matter of seconds.
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bir necha soniyadan so'ng 60 ming kishi xabardor bo'ladi.
01:59
Now, the fundamental idea is that Twitter
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Hullas Twitterning asosiy mazmuni,
02:03
lets people share moments of their lives
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odamlarga hayot lahzalari bilan bo'lishish imkoniyatini berishdan iborat
02:05
whenever they want,
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ular qachon hohlamasin
02:06
be they momentous occasions
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qanchalik muhim hodisa bo'lmasin
02:09
or mundane ones.
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va xatto yomon lahza bo'lsa ham :)
02:12
It is by sharing these moments as they're happening
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Hayot lahzalari bilan real vaqtda almashinish orqali
02:15
that lets people feel more connected and in touch,
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odamlar bir biriga yaqinlikni his qiladi,
02:19
despite distance, and in real time.
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va xatto oradagi masofaga qaramasdan.
02:21
This is the primary use we saw of Twitter from the beginning,
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Bu Twitter boshlanishida biz qo'ygan asosiy maqsad edi,
02:24
and what got us excited.
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bizni ilhomlantiradigan ham edi.
02:26
What we didn't anticipate was the many, many other uses
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Lekin biz tasavvur qila olmagan narsa, bu oddiy tizimdan qay tarzda
02:30
that would evolve from this very simple system.
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foydalanish mumkinligi bo'lib chiqdi.
02:33
One of the things we realized
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Masalan biz shuni tushundikki,
02:35
was how important Twitter could be during real-time events.
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Twitterda hozir yozilayotgan xabarlar juda muhim ekan.
02:38
When the wildfires broke out in San Diego,
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Masalan 2007 yil oktyabrda uy yon'gini
02:42
in October of 2007,
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San Diyegogacha borganda
02:43
people turned to Twitter to report what was happening
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odamlar Twitterdan so'ngi xabar almashinish uchun foydalana boshlashdi
02:46
and to find information from neighbors
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va masalan qo'shni uyda
02:48
about what was happening around them.
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nima bo'layotganligini bilish uchun.
02:50
But it wasn't just individuals.
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Bundan faqat oddiy kishilar foydalanibgina qolmay
02:51
The L.A. Times actually turned to Twitter to dispense information as well,
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L.A.Times ro'znomasi Twitter orqali xabar tarqatishni boshladi.
02:54
and put a Twitter feed on the front page,
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Ular xatto ro'znoma bosh sahifasida Twitter yangiliklarini chop eta boshlashdi
02:56
and the L.A. Fire Department and Red Cross
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Va Los Anjeles hamda Qizil Krest yong'in xodisasini
02:58
used it to dispense news and updates as well.
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Twitter yordamida targ'ib qilishgandi.
03:02
At this event, dozens of people here are Twittering
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Ushbu konferensiyada ko'pchilik Twitterdan foydalanadi
03:05
and thousands of people around the world are following along
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minglab kishilar esa ularni o'qishadi,
03:07
because they want to know what it feels like to be here
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chunki ular ham bu yerda bo'lishni hohlaydi
03:09
and what's happening.
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bu yerda nima bo'layotganini ko'rishni istaydi
03:11
Among the other interesting things that have cropped up
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Ko'pchilik tashkilotlar
03:14
are many things from businesses,
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Twitterdan qanday foydalanishni o'rganishdi
03:16
from marketing and communications and predictable things,
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marketing va hokazo cheklamsiz maqsadlar uchun
03:19
to an insanely popular Korean-barbecue taco truck
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xatto juda maxshur bo'lgan barbekyu sotuvchi tako yuk mashinasi ham
03:22
that drives around L.A. and Twitters where it stops,
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Los Anjeles bo'ylab yurib, Twitterda qaerlarda to'xtaganligi xaqida yozyapti
03:24
causing a line to form around the block.
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bu tarzda yangi mijozlar ro'yxatini chaqiryapti.
03:29
Politicians have recently begun Twittering.
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Siyosatshunoslar ham Twitterdan foydalanishmoqda
03:32
In fact, there are 47 members of Congress
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Bugungi kunda Kongregning 47 a'zosi
03:34
who currently have Twitter accounts.
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Twitter ro'yxatidan o'tishgan.
03:36
And they're tweeting, in some cases,
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Ba'zida ular ham xabar yozishadi
03:38
from behind closed-door sessions with the President.
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xatto Prezident bilan bo'layotgan yopiq munozaralardan turib.
03:41
In this case, this guy's not liking what he's hearing.
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Masalan, eshitganlaridan hursand emasligi xaqida.
03:44
The President himself is our most popular Twitter user,
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Prezident'ning o'ziga kelsak - U bizning eng mashhur foydalanuvchimiz,
03:47
although his tweets have dropped off as of late,
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lekin u so'ngi paytda kamdan kam yozyapti
03:51
while Senator McCain's have picked up.
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ha bu Sinator MakKeyn bo'lsa, buni ham tezda o'rganib oldi
03:56
As have this guy's.
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Bana bu yigitga o'xshab.
03:59
Twitter was originally designed as a broadcast medium:
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Twitter boshlanishda, radio-eshittiruv tarzida qurilgan edi.
04:03
you send one message and it goes out to everybody,
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Siz xabar jo'natasiz, xabar hammaga yetib boradi,
04:05
and you receive the messages you're interested in.
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siz esa faqat sizga qiziqarli xabarlarni qabul qilasiz.
04:07
One of the many ways that users shaped the evolution of Twitter
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Twitterni foydalanuvchilar o'zgartirganligiga
04:11
was by inventing a way to reply to a specific person
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aynan bir foydalanuvchiga xabar
04:15
or a specific message.
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jo'natish usulini misol qilishimiz mumkin.
04:17
So, this syntax, the "@username" that Shaquille O'Neal's using here
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E'tibor bering, Shakil O'nil ishlatadigan "@foydalanuvchi" imlosi,
04:20
to reply to one of his fans,
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ishqibozlaridan biriga javob xabar bo'ladi
04:22
was completely invented by users,
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bu usulni to'la tarzda foydalanuvchilar o'ylab topishgan
04:24
and we didn't build it into the system until it already became popular
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faqat maxshur bo'lgandan keyin biz bu usulni tizim ta'minotiga kiritdik,
04:27
and then we made it easier.
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keyin esa faqat u bilan ishlash imkoniyatini yengillashtirdik
04:29
This is one of the many ways that users have shaped the system.
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Bu faqat foydalanuvchilar xizmatni o'rgartirganidan birgina misol.
04:32
Another is via the API.
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Boshqa misol - mana bu API.
04:34
We built an application-programming interface,
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Biz dasturlar yozish interfeysini yaratdik,
04:35
which basically means that programmers can write software that interacts with Twitter.
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bu Twitter bilan ishlaydigan dasturlar yozish imkoniyatini beradi.
04:40
We currently know about over 2,000 pieces of software
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Va hozirgi kunda biz ikki mingdan ortiq bunday dasturlarni bilamiz
04:42
that can send Twitter updates --
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ular orqali Twitterga xabarlar jo'natish mumkin,
04:44
interfaces for Mac, Windows, your iPhone, your BlackBerry --
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Ular Mak, Windows, iPhone va Blekberri qurilmalarida ishlaydi...
04:48
as well as things like
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Yoki, masalan, bir qurilma
04:51
a device that lets an unborn baby Twitter when it kicks
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chaqaloq bachadonda qimirlaganda xabar jo'natadi
04:53
or a plant Twitter when it needs water.
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yoki boshqasi gul sug'orilishi kerakligida xabar beradi.
04:56
Probably the most important third-party development
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Balki, eng muhim qo'shimcha dastur ham yaratilgandir
04:59
came from a little company in Virginia called Summize.
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Virjiniyadagi - Summize degan kichik Tashkilot yaratgan.
05:02
Summize built a Twitter search engine.
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Ular Twitter uchun qidiruv tizimi yaratishdi.
05:04
And they tapped into the fact
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Ularning asosiy maqsadi shunda bo'ldiki,
05:06
that, if you have millions of people around the world
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sizning atrofingizda millionlab odamlar mavjud,
05:08
talking about what they're doing and what's around them,
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ular nima bilan mashg'ul yoki atrofdagi hodisalarni yozishadi,
05:10
you have an incredible resource to find out about any topic or event
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va bu xabarlarda ihtiyoriy mavzu yoki hodisalar xaqida axborot mavjud
05:15
while it's going on.
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bu narsalar ayni paytda yuz beradi.
05:17
This really changed how we perceived Twitter.
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Bu narsalar Twitter xaqidagi qarashlarimizni o'zgartirdi.
05:19
For instance, here's what people are saying about TED.
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Masalan, hozir odamlar TED xaqida gapirmoqda.
05:23
This is another way that our mind was shifted,
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Bu bizning nazarimiz o'zgarishiga yana bir misol
05:27
and Twitter wasn't what we thought it was.
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va Twitter biz o'ylagan narsa emas bo'lib chiqdi.
05:29
We liked this so much we actually bought the company
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Bu qidiruv tizimi bizga shunchalik yoqdiki, biz uni sotib oldik.
05:31
and are folding it into the main product.
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va hozir bu qidiruv tizimini asosiy xizmatimizga biriktiryapmiz.
05:34
This not only lets you view Twitters in different ways,
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Va bu bizga Twitter'ga boshqacha nazar qarash emas,
05:37
but it introduces new use cases as well.
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undan yangicha foydalanish usullarini ochyapti.
05:40
One of my favorites is what happened a few months ago
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Menga yoqqan eng yaxshi namunalardan biri
05:42
when there was a gas shortage in Atlanta.
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Atlantada yuz bergan benzin yetishmovchiligi edi.
05:45
Some users figured out
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Foydalanuvchilar Twitter orqali
05:47
that they would Twitter when they found gas --
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benzin topishganliklari xaqida xabar yoza boshladi
05:50
where it was, and how much it cost --
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qayerda va qanchadan sotilayotganligi xaqida,
05:52
and then appended the keyword "#atlgas"
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xabar so'ngida esa "#atlgas" yorlig'ini qo'shishgandi,
05:54
which let other people search for that and find gas themselves.
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bu xabar orqali boshqalar qayerdan benzin topishni bilib olishi mumkin edi.
05:58
And this trend of people using this communication network
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Va xabar almashinuv tizimining
06:00
to help each other out
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bir biriga yordam berish uchun foydalanish fikri,
06:02
goes far beyond the original idea of just keeping up with family and friends.
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bizning boshlang'ich oila va do'stlar bilan muloqotlashish fikridan ancha ajralib ketdi.
06:06
It's happened more and more lately,
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Bunday narsalarni tez tez ko'radigan bo'ldik,
06:09
whether it's raising money for homeless people
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uysizlar uchun yordam puli yig'imlari,
06:11
or to dig wells in Africa
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Afrikada quduqlar qazish
06:13
or for a family in crisis.
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yoki oilaga krizis davrida yordam qilish kabi misollar ko'p.
06:15
People have raised tens of thousands of dollars over Twitter
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Odamlar o'n minglab dollar mablag'larni Twitter orqali
06:18
in a matter of days on several occasions.
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bir necha kunda xar xil maqsadlar uchun to'play boshlashdi.
06:22
It seems like when you give people easier ways to share information,
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Axborot almashinuv usullarini yengillashtirganingizda,
06:28
more good things happen.
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yana ko'plab yaxshi ezgu xodisalar ro'y berar ekan.
06:30
I have no idea what will happen next with Twitter.
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Men Twitterda yana qanday o'zgarishlar bo'lishi xaqida umuman bilmayman
06:34
I've learned to follow the hunch,
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Lekin men o'z ko'nglimga ishonishni o'rgandim
06:36
but never assume where it will go.
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Va bu ishonishim nimalarniga olib kelishini bilmayman.
06:40
Thanks.
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Rahmat.
06:42
(Applause)
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(Qarsaklar)
06:48
Chris Anderson: We're not quite done yet.
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Kris Anderson: Bu hali hammasi emas
06:49
So, look, if we could have this screen live.
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Hozir biz ajoyib manzarani ko'rsatishimiz mumkin...
06:52
This is actually the most terrifying thing that any speaker can do
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Hozirgina ma'ruza qilgan odam uchun
06:54
after they've been to an event.
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bundan ortiq hayratga soladigan narsa bo'lmasa kerak.
06:56
It's totally intimidating.
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Bu xaqiqatdan ham g'aroyib narsa.
06:59
So, this would be the Twitter search screen.
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Hozir biz Twitter qidiruviga
07:02
So we're going to just type a couple of random words into Twitter.
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Bir necha kalit so'z kiritamiz
07:06
For example: "Evan Williams."
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Malasan: "Evan Villiams"
07:11
"Evan Williams, give people more good ways to share information and follow your hunch at TED."
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"... odamlarga ko'proq axborot berib, o'z ko'nglizga ishoning @ #TED."
07:15
"Currently listening to Evan Williams." "Currently listening to Evan Williams." "Evan Williams --"
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"... Evan Viliamsni eshitib o'tiribman."
07:18
Oh.
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Ajabo.
07:19
"Evan Williams is just dying on stage here at TED.
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"... Evan Viliams bu yerda TED'da o'zini sharmanda qilyapti."
07:21
Worst talk ever!" (Laughter)
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"Eng yomon ma'ruza"
07:24
Evan Williams: Nice. Thanks.
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Evan Viliams: Rahmat, bu juda yoqimli
07:26
CA: Just kidding.
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Kris: Xazillashdim.
07:28
But, literally in the eight minutes he was talking,
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Lekin, eng qiziqarlisi shundaki, manashu sakkiz minutlik ma'ruza paytida
07:31
there are about fifty tweets that already came on the talk.
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Elliktacha xabar jo'natilibdi.
07:33
So he'll see every aspect of the reaction:
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Hullas juda xar xil bo'lgan fikrlarni ko'rishimiz mumkin:
07:36
the fact that Barack Obama is the biggest Twitterer,
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Malasan Barak Obamaning eng maxshur foydalanuvchiligi ekanligimi,
07:38
the fact that it came out of TED.
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yoki u TED tufayli shunday bo'lganligimi...
07:40
I don't think there's any other way of getting instant feedback that way.
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Menimcha, ayni paytdagi mulohazalarni qabul qilish uchun boshqa imkoniyat bo'lmasa kerak.
07:42
You have build something very fascinating,
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Siz juda qiziqarli va zavqli narsa yaratdingiz,
07:45
and it looks like its best times are still ahead of it.
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va o'ylaymanki bu endigina boshlanashi, yangiliklar hali oldinda bo'lsa kerak.
07:47
So, thank you very much, Evan. EW: Thank you.
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Kattakon rahmat, Evan!
07:49
CA: That was very interesting.
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Juda qiziqarli bo'ldi.
ABOUT THE SPEAKER
Evan Williams - Twitter co-founderEvan Williams is the co-founder of Twitter, the addictive messaging service that connects the world 140 characters at a time.
Why you should listen
Evan Williams helps the world answer the question "What are you doing?" Twitter, the tiny, free world-changing app Williams helped launch, has become a vital connector of people and communities (as well as a fantastic way to keep up with Shaq and Demi Moore).
Before Williams worked on Twitter, he was part of a previous revolution in mass communication, Blogger, while working at Google. He left Google in 2004 to launch the podcasting service Odeo, and Twitter spun out from this in 2006 as a side project based on an idea of Jack Dorsey's.
Evan Williams | Speaker | TED.com