TED@BCG San Francisco
Ryan Holladay: To hear this music you have to be there. Literally
莱恩·哈雷德: 想听音乐，一定要亲临现场！
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音乐产业常常在数码时代举步维艰。在这个有趣的演讲中，TED的伙伴莱恩·哈雷德告诉我们，他为什么要尝试他所说的”位置感知型音乐“。完成这个编程和音乐上的壮举需要上百个地理标记过的音乐片段，而这些片段只有在听众亲临现场时才会播放。（拍摄于TED@BCG）
Ryan Holladay - Musician
Brothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps. Full bio
Brothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps. Full bio
Double-click the English transcript below to play the video.
00:14
(Music)
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(音乐)
00:19
For any of you who have visited
or lived in New York City,
or lived in New York City,
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如果你曾经去过或者居住在纽约，
00:23
these shots might start to look familiar.
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也许会对这些画面感到熟悉
00:28
This is Central Park,
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这是“中央公园”
00:29
one of the most beautifully designed
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全美设计最美的
00:31
public spaces in America.
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公共区域之一
00:34
But to anyone who hasn't visited,
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然而对没去过那里的人来说
00:36
these images can't really fully convey.
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这些画面很难触动他们
00:40
To really understand Central Park,
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如果你想真正了解中央公园
00:42
you have to physically be there.
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就必须亲身前往
00:45
Well, the same is true of the music,
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当然了，音乐也一样
00:49
which my brother and I composed and mapped
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这些专门为中央公园创作的片段
00:52
specifically for Central Park.
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是由我的弟弟和我一起作曲并配图完成的
00:55
(Music)
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（音乐）
01:00
I'd like to talk to you today a little bit about the work
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今天我想与大家分享一些
01:03
that my brother Hays and I are doing --
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我弟弟海斯和我一直在做的工作—
01:06
That's us there. That's both of us actually —
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这就是我们。实际上这是我们两个人—
01:10
specifically about a concept that we've been
developing over the last few years,
developing over the last few years,
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准确地说，这是我俩多年来
创造并发展的一个概念
创造并发展的一个概念
01:14
this idea of location-aware music.
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称为"位置感知型音乐"
01:17
Now, my brother and I, we're musicians
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我弟弟和我是音乐家
01:19
and music producers.
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同时也是音乐制作人
01:21
We've been working together since,
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从童年开始，
01:22
well, since we were kids, really.
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我们就在一起工作
01:24
But recently, we've become
more and more interested
more and more interested
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可最近，我们对一些项目越来越感兴趣
01:27
in projects where art
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这些项目里，
01:29
and technology intersect,
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艺术和科技相互交叉
01:32
from creating sight-specific audio
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内容从创作特定图画的影音，
01:34
and video installation
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设定视频装置
01:36
to engineering interactive concerts.
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延伸到策划互动型音乐会
01:39
But today I want to focus on this concept
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然而今天，我想要重点谈的是
01:41
of composition for physical space.
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为物理空间作曲的概念
01:45
But before I go too much further into that,
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不过在更深入这个话题之前
01:48
let me tell you a little bit about how we got started
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我想大致谈谈我们是如何产生
01:49
with this idea.
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这个想法的
01:51
My brother and I were living in New York City
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我弟弟和我住在纽约市的时候
01:53
when the artists Christo and Jeanne-Claude
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艺术家克里斯托和让娜-克劳德夫妇
01:55
did their temporary installation, The Gates,
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在中央公园搭建了
01:57
in Central Park.
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临时展品《门》
01:59
Hundreds of these brightly-colored sculptures
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上千座艳丽的雕塑
02:01
decorated the park for a number of weeks,
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装饰了公园，长达数周
02:04
and unlike work that's exhibited
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与陈列在更为普通的空间中的
02:06
in a more neutral space,
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展品不同
02:07
like on the walls of a gallery or a museum,
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它们并不在画廊或博物馆的墙上
02:11
this was work that was really in dialogue
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而是与环境
02:13
with this place,
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进行着对话
02:14
and in a lot of ways, The Gates
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从很多角度看，
02:16
was really a celebration
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《门》称得上是对
02:18
of Frederick Olmsted's incredible design.
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弗莱德里克 欧姆斯泰德非凡设计的致敬
02:20
This was an experience that stayed with us
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这段经历一直跟随着我们
02:23
for a long time, and years later,
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多年以后
02:25
my brother and I moved back to Washington, D.C.,
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我和弟弟搬回了华盛顿特区
02:28
and we started to ask the question,
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我们开始问这样一个问题：
02:30
would it be possible,
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有没有可能，
02:32
in the same way that The Gates
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就像《门》
02:33
responded to the physical layout of the park,
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呼应了公园的布局一样，
02:36
to compose music for a landscape?
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也可以创作呼应自然风景的音乐呢？
02:41
Which brought us to this.
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这种想法给了我们这个作品
02:44
(Music)
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（音乐）
02:49
On Memorial Day, we released "The National Mall,"
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阵亡将士纪念日那天，我们发行了《华盛顿广场》
02:53
a location-aware album
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一张基于地理位置的专辑
02:55
released exclusively as a mobile app
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这是一个独特的移动软件
02:58
that uses the device's built-in GPS functionality
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它能使用移动设备中得GPS功能
03:01
to sonically map the entire park
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让人在公园的不同区域听到不同的音乐
03:04
in our hometown of Washington, D.C.
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在我们的家乡华盛顿特区都能实现
03:10
Hundreds of musical segments
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上千条音乐片段
03:12
are geo-tagged throughout the entire park
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对整个公园进行了地理标记
03:15
so that as a listener traverses the landscape,
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这样当听众穿行在景点中
03:18
a musical score is actually unfolding around them.
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一份乐谱便在他们身边缓缓展开
03:21
So this is not a playlist or a list of songs
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因此，这并不是一个以公园为主题的
03:24
intended for the park,
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播放列表
03:26
but rather an array of distinct melodies and rhythms
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而是一系列独特的旋律
03:29
that fit together like pieces of a puzzle
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和拼图一样，
03:32
and blend seamlessly
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天衣无缝地吻合在一起
03:33
based on a listener's chosen trajectory.
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一切都是根据听众选择的路径进行的
03:36
So think of this as
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所以请将它当做
03:37
a choose-your-own-adventure of an album.
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一张“任你探索”的专辑
03:40
Let's take a closer look.
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让我们进一步了解
03:41
Let's look at one example here.
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请看这个例子
03:43
So using the app,
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当你使用这个软件
03:45
as you make your way towards the grounds
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走进华盛顿纪念碑周围的小路
03:47
surrounding the Washington Monument,
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走进华盛顿纪念碑周围的小路
03:49
you hear the sounds of instruments warming up,
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会听见乐器的声音活跃起来
03:53
which then gives way to the sound of a mellotron
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接着由电子琴接上，
03:56
spelling out a very simple melody.
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奏出一段简单的旋律
04:01
This is then joined by the sound of sweeping violins.
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然后加入小提琴的泛音
04:07
Keep walking, and a full choir joins in,
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一直走下去，和声也加入了
04:11
until you finally reach the top of the hill
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等到你到达国会山顶
04:14
and you're hearing the sound of drums and fireworks
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会听见鼓声和烟花
04:16
and all sorts of musical craziness,
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以及各种音乐华彩
04:19
as if all of these sounds are radiating out
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就好像它们正从公园中心的
04:21
from this giant obelisk that punctuates
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巨大纪念碑
04:23
the center of the park.
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向外辐射开来
04:26
But were you to walk in the opposite direction,
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但是如果你朝相反的方向走
04:29
this entire sequence happens in reverse.
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整个音乐顺序就会反过来
04:34
And were you to actually exit
the perimeter of the park,
the perimeter of the park,
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如果你离开公园的地界
04:38
the music would fade to silence,
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音乐就会减弱到无声
04:40
and the play button would disappear.
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“播放”键也会消失不见
04:43
We're sometimes contacted by
people in other parts of the world
people in other parts of the world
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一些无法来美国旅行的外国人，
04:46
who can't travel to the United States,
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有时会和我们联络
04:48
but would like to hear this record.
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希望听听这些音乐
04:50
Well, unlike a normal album,
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但是，这和传统的唱片不一样
04:53
we haven't been able to accommodate this request.
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我们还无法满足他们的要求
04:55
When they ask for a C.D. or an MP3 version,
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当他们想要一张CD或者MP3的版本时
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we just can't make that happen,
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我们真的无法做到
05:00
and the reason is because
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因为这并不是
05:03
this isn't a promotional app
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一个试用版
05:05
or a game to promote or accompany
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也不是某个游戏的宣传版，
05:07
the release of a traditional record.
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或者传统唱片的试听小样
05:09
In this case, the app is the work itself,
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对这个产品来说，这个软件就是它本身
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and the architecture of the landscape
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而景观是什么样子，取决于欣赏的过程
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is intrinsic to the listening experience.
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而景观是什么样子，取决于欣赏的过程
05:20
Six months later, we did a location-aware album
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六个月之后，我们为中央公园
05:22
for Central Park,
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做了一个地理感知的唱片
05:24
a park that is over two times
the size of the National Mall,
the size of the National Mall,
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中央公园比两个华盛顿广场还大
05:27
with music spanning from the Sheep's Meadow
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从“绵羊草坪”到“游荡“再到”水库湖“，
05:30
to the Ramble to the Reservoir.
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都充满了音乐
05:33
Currently, my brother and I are working on
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如今我和弟弟一起
05:35
projects all over the country,
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在全国各地开展创作
05:37
but last spring we started a project,
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上个春天我们进行了一个项目
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here actually at Stanford's
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就在这里，斯坦福大学的
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Experimental Media Art Department,
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实验媒体艺术系
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where we're creating our largest
location-aware album to date,
location-aware album to date,
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我们创作着迄今最大的一个地理感知专辑
05:47
one that will span the entirety of Highway 1
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它将跨越整个西海岸的
05:49
here on the Pacific Coast.
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一号公路
05:51
But what we're doing, integrating GPS with music,
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然而所有这些，将GPS技术和音乐结合的工作
05:55
is really just one idea.
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仅仅是一种理念
05:58
But it speaks to a larger vision
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但它给音乐产业带来一个新愿景
06:00
for a music industry that's sometimes struggled
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有时候传统音乐很难在数码时代
06:02
to find its footing in this digital age,
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找到立足之地
06:05
that they begin to see these new technologies
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（通过地理感知音乐）人们开始看到这些新技术
06:08
not simply as ways of adding bells and whistles
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不仅仅能为音乐加上
06:10
to an existing model,
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铃声和口哨声
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but to dream up entirely new ways
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而是能开辟一番新天地
06:13
for people to interact with
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让人们能够与音乐互动
06:15
and experience music.
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并感知它们
06:17
Thank you.
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谢谢大家。
06:19
(Applause)
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（掌声）
ABOUT THE SPEAKER
Ryan Holladay - MusicianBrothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps.
Why you should listen
The Holladay brothers have done pioneering work in location-aware music composition: music created and mapped to a physical space, released as mobile apps, that use a mobile device’s GPS to dynamically alter the music as the listener traverses a landscape. Their first production, “The National Mall,” a location-aware piece mapped to the Mall in Washington, DC, was described by music critic Chris Richards “magical...like using GPS to navigate a dream.” They went on to create similar works for Central Park in New York and for SXSW Interactive in Austin, Texas, and are engaged in a long-term project of sonically mapping the entirety of the Pacific Coast Highway. Ryan is a 2013 TED Fellow.
Ryan Holladay | Speaker | TED.com