TED2007
Katherine Fulton: You are the future of philanthropy
凯瑟琳·富顿：你就是慈善的未来
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凯瑟琳·富顿在这篇演讲里描绘了慈善的未来——合作与创新将使得普通人可以去做大事，即使他们没有足够的金钱。她举了五个汇聚草根力量而兴起的慈善行为的例子，并且希望下一代的公民领袖能够逐步走向前台。
Katherine Fulton - New philanthropist
President of Monitor Institute, Katherine Fulton is also a strategist, author, teacher and speaker working for social change. Full bio
President of Monitor Institute, Katherine Fulton is also a strategist, author, teacher and speaker working for social change. Full bio
Double-click the English transcript below to play the video.
00:18
I want to help you re-perceive what philanthropy is,
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我希望可以帮助大家重新理解什么是慈善
00:22
what it could be,
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以及慈善可以怎么做
00:24
and what your relationship to it is.
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还有是你们可以跟 慈善发生什么关系
00:26
And in doing that, I want to offer you a vision,
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为了达到那样的目的，我希望可以给大家带来一个视界
00:29
an imagined future, if you will,
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一个想象中的未来
00:32
of how, as the poet Seamus Heaney has put it,
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就如诗人Seamus Heaney所说的
00:36
"Once in a lifetime
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“人生中总会有那么一次
00:38
the longed-for tidal wave of justice can rise up,
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人们期待已久的正义的浪潮会卷起，
00:42
and hope and history rhyme."
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希望与历史也与之呼应。”
00:46
I want to start with these word pairs here.
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我想先是由这些词语的配对开始
00:50
We all know which side of these we'd like to be on.
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我希望大家可以知道我们到底是站在那一边
00:54
When philanthropy was reinvented a century ago,
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一百年前，当人们重新发明慈善的时候
00:57
when the foundation form was actually invented,
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基金会的形式被发明出来了
01:00
they didn't think of themselves on the wrong side of these either.
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那时候的人们也不会想到他们是站在了错误的一边。
01:04
In fact they would never have thought of themselves
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事实上，他们根本也不会想到
01:06
as closed and set in their ways,
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那时候的慈善做法是非常封闭、保守
01:09
as slow to respond to new challenges,
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反应迟钝
01:11
as small and risk-averse.
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规模小、并且常常规避风险的
01:13
And in fact they weren't. They were reinventing charity in those times,
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但事实上那不是。在那个时代，我们的前辈事实上是在重新发明慈善
01:16
what Rockefeller called "the business of benevolence."
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洛克菲勒称之为“仁慈的事业”
01:19
But by the end of the 20th century,
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到了20世纪的末期
01:21
a new generation of critics and reformers
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新一代的批评家以及改革家
01:24
had come to see philanthropy just this way.
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就是以这样的方式来看待慈善的
01:28
The thing to watch for
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而当一个全球性的慈善事业
01:30
as a global philanthropy industry comes about --
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发展起来之后
01:32
and that's exactly what is happening --
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——这恰恰是正在发生的事情
01:35
is how the aspiration is to flip
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——我们需要的是重新评估老的法则
01:37
these old assumptions,
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甚至是颠覆以往对慈善的假定。
01:39
for philanthropy to become open and big
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要使得慈善成为一个可以长期延续的、开放的
01:41
and fast and connected, in service of the long term.
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迅速发展、相互关联的体系。
01:44
This entrepreneurial energy
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这样一种创业的精神
01:46
is emerging from many quarters.
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现在正是从各个方面展现出来
01:48
And it's driven and propelled forward by new leaders, like many of the people here,
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很多新的领袖，像这里的很多人正在推进促使它的发展
01:51
by new tools, like the ones we've seen here,
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新的工具，比如我们在这里所看到的这些
01:54
and by new pressures.
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新的压力也同样起着推进作用
01:56
I've been following this change for quite a while now, and participating in it.
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我很久以前就在跟踪这一动态，并且参与其中。
01:59
This report is our main public report.
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这是我们制作的最主要的公开报告
02:01
What it tells is the story of how today
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它所讲述的就是
02:03
actually could be as historic
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为何今天会成为跟100年前同样有历史意义
02:05
as 100 years ago.
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的故事。
02:07
What I want to do is share some of the coolest things
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我希望可以与大家分享一些最有趣的故事
02:10
that are going on with you.
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这些故事也许就发生在你们的身上
02:12
And as I do that, I'm not going to dwell much
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需要指出的是，我不打算谈大的慈善
02:15
on the very large philanthropy that everybody already knows about --
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这里很多人都已经讲过了
02:19
the Gates or the Soros or the Google.
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那也是盖茨、索罗斯和Google在做的事情
02:22
Instead, what I want to do
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我今天想说的，是我们所有人的
02:25
is talk about the philanthropy of all of us:
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慈善
02:29
the democratization of philanthropy.
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或曰慈善的民主化
02:31
This is a moment in history when the average person
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这也是普通人
02:33
has more power than at any time.
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也能比历史上的人拥有更多力量的时代
02:36
What I'm going to do is look at five categories of experiments,
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我想给大家看看五个方面的实验
02:39
each of which challenges an old assumption of philanthropy.
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他们每一个都挑战着我们对于慈善的传统看法
02:44
The first is mass collaboration, represented here by Wikipedia.
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首先是大规模协作，其代表就是维基百科
02:48
Now, this may surprise you.
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这也许真的会让你感到吃惊
02:50
But remember, philanthropy is about giving of time and talent, not just money.
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但你必须记住，慈善本来就是一种付出时间与精力的行为，而不是金钱
02:55
Clay Shirky, that great chronicler of everything networked,
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Clay Shirky这位著名的网络记录者，
02:59
has captured the assumption that this challenges
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就非常漂亮的记录了时代变化所带来的新契机
03:01
in such a beautiful way.
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写得非常好
03:03
He said, "We have lived in this world
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他说，我们生活的这个世界
03:05
where little things are done for love
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人们为了爱去做小事
03:07
and big things for money.
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为赚钱去做大事
03:09
Now we have Wikipedia.
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而现在，我们有维基百科
03:11
Suddenly big things can be done for love."
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突然，我们也可以因为喜爱而成就大事
03:15
Watch, this spring, for Paul Hawken's new book --
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今年春天，保罗·霍肯出了一本新书
03:18
Author and entrepreneur many of you may know about.
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——相信你们很多人都认识这位作家和企业家
03:20
The book is called "Blessed Unrest."
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那本书的书名是《看不见的力量》
03:22
And when it comes out, a series of wiki sites
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书推出的时候，也推出了系列的基于维基的网站
03:24
under the label WISER, are going to launch at the same time.
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并且都带有WISER这个标志
03:27
WISER stands for World Index
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WISER的意思是
03:29
for Social and Environmental Responsibility.
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全球社会与环境责任索引
03:32
WISER sets out to document, link and empower
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它的使命是记录这一保罗所称的人类历史上最规模大
03:34
what Paul calls the largest movement,
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发展最为迅速的运动
03:37
and fastest-growing movement in human history:
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连结他们，为他们带来更大的力量
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humanity's collective immune response
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整个人类作为一个有机体
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to today's threats.
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在协力迎对今天的挑战
03:44
Now, all of these big things for love -- experiments --
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当然，并非上述所讲的这些大的追求
03:48
aren't going to take off.
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都会轻易成功。
03:50
But the ones that do
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但是，那些最终走向成功的项目
03:52
are going to be the biggest, the most open,
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必将成为人类历史上规模最大、最为开放
03:54
the fastest, the most connected form of philanthropy in human history.
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发展最为迅速以及联系最为广泛 的慈善行动
03:58
Second category is online philanthropy marketplaces.
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第二类是在线的慈善行动
04:01
This is, of course, to philanthropy
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这就如慈善领域的
04:03
what eBay and Amazon are to commerce.
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eBay以及Amazon
04:07
Think of it as peer-to-peer philanthropy.
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或者你可以将其看作是点对点的慈善
04:10
And this challenges yet another assumption,
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这又挑战了我们 的另外一个设想
04:13
which is that organized philanthropy is only for the very wealthy.
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即慈善仅仅是富人才干得起的事情
04:17
Take a look, if you haven't, at DonorsChoose.
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假如你还不知道，请看看 DonorsChoose 这个网站吧
04:20
Omidyar Network has made a big investment in DonorsChoose.
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Omidyar Network 为这个慈善网站投入了大量的钱
04:23
It's one of the best known of these new marketplaces
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它是最为知名的一个慈善网站之一
04:25
where a donor can go straight into a classroom
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你可以直接通过网站与某个学校的老师取得联系
04:27
and connect with what a teacher says they need.
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然后帮助那位老师解决他的所需
04:30
Take a look at Changing the Present,
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下一次你需要婚礼礼品或节日礼品的时候，
04:32
started by a TEDster, next time you need a wedding present or a holiday present.
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不妨去看看 Changing the Present 这个网站吧。它是由一位TED参加者发起的。
04:35
GiveIndia is for a whole country.
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还有 GiveIndia
04:37
And it goes on and on.
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以及其他很多很多
04:39
The third category is represented by Warren Buffet,
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第三类是由巴菲特所代表的
04:42
which I call aggregated giving.
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汇集性捐助
04:44
It's not just that Warren Buffet was so amazingly generous
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这里要看到的是，不仅仅巴菲特非常慷慨
04:47
in that historic act last summer.
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特别是当你看到他把大部分财产捐给盖茨基金会的时候
04:49
It's that he challenged another assumption,
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而且他的行为也挑战了另外一个传统观念
04:51
that every giver should have his or her own
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即每一位捐助者都应当设立一个基金
04:53
fund or foundation.
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或基金会
04:55
There are now, today, so many new funds
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这个社会涌现出了大量新的基金
04:59
that are aggregating giving and investing,
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它们正慢慢的汇集起来，被用来投资
05:01
bringing together people
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让关心同样问题 的人
05:04
around a common goal, to think bigger.
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得以走到一块，去想象一个更宽广的未来
05:06
One of the best known is Acumen Fund, led by Jacqueline Novogratz,
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其中一个很好的例子就是 Acumen Fund,它是由 Jacqueline Novogratz 主管的
05:10
a TEDster who got a big boost here at TED.
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她也多次在TED的舞台上谈及这样的经历
05:12
But there are many others: New Profit in Cambridge,
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这样的例子还有很多。比如 New Profit，它是位于剑桥的
05:15
New School's Venture Fund in Silicon Valley,
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位于硅谷的 New School's Venture Fund
05:18
Venture Philanthropy Partners in Washington,
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位于华盛顿的 Venture Philanthropy Partners
05:21
Global Fund for Women in San Francisco.
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位于旧金山的 Global Fund for Women
05:23
Take a look at these.
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看看这些例子吧
05:25
These funds are to philanthropy
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这些基金对于慈善行业的意义
05:28
what venture capital, private equity, and eventually mutual funds
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就有如投资基金、私人投资以及共同资金
05:33
are to investing,
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对投资行业的意义
05:35
but with a twist --
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但这里有一个非常巧妙的地方
05:37
because often a community forms around these funds,
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因为很多时候社区就是围绕着这些基金形成的
05:42
as it has at Acumen and other places.
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这样的事情已经在 Acumen以及其他地方发生了
05:45
Now, imagine for a second
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好吧，现在大家设想一下
05:48
these first three types of experiments:
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这三样的实验
05:51
mass collaboration, online marketplaces, aggregated giving.
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大规模协作、在线慈善以及汇聚性的捐助
05:54
And understand how they help us re-perceive
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想一想这些对于我们重新想象
05:57
what organized philanthropy is.
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慈善这一概念的意义
05:59
It's not about foundations necessarily; it's about the rest of us.
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慈善早已不仅仅是基金会的事情，它已经成为了我们每一个人可以做的事情
06:02
And imagine the mash-up, if you will, of these things, in the future,
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再设想一下，未来几样东西的大融合
06:07
when these things come together in the experiments of the future --
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在实验中慢慢走向融合
06:09
imagine that somebody puts up, say,
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设想有人要拿出
06:12
100 million dollars
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1亿美金
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for an inspiring goal --
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来解决某个大问题
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there were 21 gifts of 100 million dollars or more in the US last year,
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美国去年就有21份礼物的价值超过了1亿
06:19
not out of the question --
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所以这不是没有可能的
06:22
but only puts it up if it's matched
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但这个一亿唯有在
06:25
by millions of small gifts from around the globe,
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来自全球的小额的捐助与参与下才会兑现
06:28
thereby engaging lots of people,
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通过这样的方式来让许许多多人参与进来
06:30
and building visibility and engaging people
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构建出一种透明度以及调动人们的参与
06:32
in the goal that's stated.
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来实现这个共同的目标
06:35
I'm going to look quickly at the fourth and fifth categories,
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好了，接下来我要带大家看看第四第五个范畴
06:37
which are innovation, competitions and social investing.
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即创新、竞争以及社会投资
06:41
They're betting a visible competition, a prize,
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有些人认为，假如能够设立一个竞赛和一个奖
06:45
can attract talent and money to some of the most difficult issues,
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那应该可以吸引大量的人参与解决某些非常复杂的问题
06:48
and thereby speed the solution.
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并且最终寻找到解决问题的答案
06:51
This tackles yet another assumption,
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这就打破了另外一个假设
06:54
that the giver and the organization is at the center,
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即慈善必须是以人（捐赠者以及受助者）为中心的
06:56
as opposed to putting the problem at the center.
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实际上问题也可以成为慈善的中心
06:59
You can look to these innovators
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你可以期待这些创新者
07:01
to help us especially with things that require
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用特殊的科技手段和科学方法
07:04
technological or scientific solution.
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为我们提供帮助
07:08
That leaves the final category, social investing,
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最后一个范畴，即社会投资
07:12
which is really, anyway, the biggest of them all,
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恰恰也是最大的一个
07:14
represented here by Xigi.net.
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大家可以看看这方面最好的范例，即 Xigi.net
07:17
And this, of course, tackles the biggest assumption of all,
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它又一次打破了我们的传统思维
07:21
that business is business,
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即商业就是商业
07:23
and philanthropy is the vehicle of people who want to create change in the world.
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而慈善则是那些希望改变世界的人的事情
07:27
Xigi is a new community site
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Xigi 是一个全新的社会网站
07:29
that's built by the community,
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完全由社区驱动
07:31
linking and mapping this new social capital market.
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它联系并记录了社会投资市场的成长
07:35
It lists already 1,000 entities
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上面有1000家机构
07:37
that are offering debt and equity for social enterprise.
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正在为社会企业提供贷款或资助
07:41
So we can look to these innovators
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我们回头看看这些创新者
07:44
to help us remember
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无非是让我们明白
07:48
that if we can leverage even a small amount of the capital
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即使我们只能拉动很小一部分的资本
07:51
that seeks a return,
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而这笔资本是期待回报的
07:53
the good that can be driven could be astonishing.
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那么它所能带动的社会价值是巨大的
07:58
Now, what's really interesting here
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这里边有趣的是
08:00
is that we're not thinking our way
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我们不是要启发我们自身
08:04
into a new way of acting;
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去以别的方式去行动
08:06
we're acting our way into a new way of thinking.
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而是我们在通过行动去达到一种新的思维
08:09
Philanthropy is reorganizing itself
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慈善改变了自身的定义
08:12
before our very eyes.
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出现在我们眼前
08:14
And even though all of the experiments and all of the big givers
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即使那些巨额捐赠者的
08:18
don't yet fulfill this aspiration,
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实验都没有全都成功
08:21
I think this is the new zeitgeist:
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我还是会认为我们已经进入了新的时代
08:23
open, big, fast, connected,
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一个开放的、大规模的、快速发展的、相互联系的时代
08:26
and, let us also hope, long.
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让我们同样希望
08:28
We have got to realize that it is going to take a long time to do these things.
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我们需要一个长期的过程来做这些事情
08:32
If we don't develop the stamina to stick with things --
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假如我们没有一种韧性去坚持做这些事情
08:35
whatever it is you pick, stick with it --
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不管是做什么事，都需要坚持去做
08:38
all of this stuff is just going to be, you know, a fad.
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那么我们之前讲到的都不过是空谈
08:42
But I'm really hopeful.
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但我依然是十分充满希望
08:44
And I'm hopeful because it's not only philanthropy
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原因是不单慈善事业里头的人
08:46
that's reorganizing itself,
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在重塑自身
08:48
it's also whole other portions of the social sector,
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社会其他领域的人也在重塑自身
08:51
and of business,
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包括商业也是
08:54
that are busy challenging "business as usual."
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他们都在挑战“延续旧思维”的做法
08:57
And everywhere I go, including here at TED,
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另外，不管我去到哪里，包括在TED这里
09:00
I feel that there is a new moral hunger
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我都能感受到一种道德上的渴望
09:04
that is growing.
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这种渴望正在增长
09:06
What we're seeing is people really wrestling
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我们看到的是很多人都在
09:08
to describe what is this new thing that's happening.
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努力去理解正在发生的这些事情
09:11
Words like "philanthrocapitalism,"
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并且出现了像“慈善资本主义”、
09:13
and "natural capitalism," and "philanthroentrepreneur,"
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“自然资本主义”、“慈善资本家”
09:15
and "venture philanthropy."
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以及“慈善投资”这样的名词
09:17
We don't have a language for it yet.
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我们至今还没有能够找到一种合适的语言去描绘这一现象
09:19
Whatever we call it,
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且不管我们对此的讲法
09:21
it's new, it's beginning,
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它是一个崭新的、正在开始起步的东西
09:23
and I think it's gong to quite significant.
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并且发展得相当迅速
09:27
And that's where my imagined future comes in,
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这也正是我想象中的未来之所在
09:29
which I am going to call the social singularity.
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姑且将此称为“社会奇点”吧
09:33
Many of you will realize that I'm ripping a bit off of the science fiction writer
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也许有些人已经听懂了，就是我在借用科幻小说的话语
09:36
Vernor Vinge's notion of a technological singularity,
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技术奇点这个说法最初就是由科幻小说作家Vernor Vinge提出来的
09:39
where a number of trends accelerate and converge
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当一系列的趋势在加速并且汇聚的时候
09:41
and come together to create, really, a shockingly new reality.
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将会创造出一个让人惊讶的全新的未来
09:45
It may be that the social singularity
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也许我们面前的这一社会奇点是
09:48
ahead is the one that we fear the most:
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我们最应当感到恐惧的
09:52
a convergence of catastrophes,
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它伴随着系列的灾难
09:54
of environmental degradation,
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环境的恶化
09:56
of weapons of mass destruction, of pandemics,
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大规模杀伤性武器以及传染病的扩散
09:58
of poverty.
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还有贫困
10:00
That's because
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因为
10:02
our ability to confront the problems that we face
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我们应对这些危机的能力
10:06
has not kept pace with our ability to create them.
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跟不上我们创造这些危机的速度
10:09
And as we've heard here,
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正如我们先前听到的
10:11
it is no exaggeration to say
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未来就掌握在我们的手上
10:13
that we hold the future of our civilization in our hands
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这不是随便说的
10:16
as never before.
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这一事实比以往任何时候都更为真切
10:19
The question is, is there a positive social singularity?
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问题是，是否有可能出现一个积极的社会奇点？
10:22
Is there a frontier for us
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是否有一种未来
10:24
of how we live together?
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我们可以彼此友善相处？
10:27
Our future doesn't have to be imagined.
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我们不需想象我们的未来
10:29
We can create a future where hope and history rhyme.
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我们可以创造一个充满希望，让后辈引以为傲的未来
10:34
But we have a problem.
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但我们也遇到了难题
10:36
Our experience to date, both individually and collectively,
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我们现今的经验，包括个人的以及集体的
10:40
hasn't prepared us for what we're going to need to do,
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都不能保证我们未来可以应对诸多的挑战
10:43
or who we're going to need to be.
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也不能保证我们会成为怎样一个群体
10:46
We are going to need
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我们需要的是
10:48
a new generation of citizen leaders
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新一代的公民领袖
10:53
willing to commit ourselves to growing and changing and learning
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他们乐见成长、变化以及热爱学习
10:56
as rapidly as possible.
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并且能够跟随变化的步伐
10:58
That's why I have one last thing I want to show you.
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这是我希望给大家展示的最后一页
11:01
This is a photograph taken about 100 years ago
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这是一张一百年前拍下来的照片
11:03
of my grandfather and great-grandfather.
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照片上的是我的祖父以及增祖父
11:06
This is a newspaper publisher and a banker.
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他们分别是保证出版商以及银行家
11:09
And they were great community leaders.
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他们都是优秀的社区领袖
11:11
And, yes, they were great philanthropists.
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他们也都是很优秀的慈善家
11:14
I keep this photograph close by to me --
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我将这张照片留在我身边。
11:16
it's in my office --
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这是我的办公室
11:18
because I've always felt a mystical connection to these two men,
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我总能够感受到跟他们的一种神秘的亲近感
11:21
both of whom I never knew.
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虽然我从来没有跟他们接触过
11:24
And so, in their honor,
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为了纪念他们
11:28
I want to offer you this blank slide.
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我希望带给大家这张空白的幻灯片
11:33
And I want you to imagine
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我希望大家可以想象一下
11:36
that this a photograph of you.
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这张照片上的人就是你
11:39
And I want you to think about the community
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我希望你们可以想象一下你们希望
11:42
that you want to be part of creating.
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构建的一个社群
11:44
Whatever that means to you.
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不管那对于你的意义是什么
11:47
And I want you to imagine
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我还希望大家想象一下
11:50
that it's 100 years from now,
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一百年之后
11:53
and your grandchild, or great-grandchild,
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你的孙子或者你的曾孙
11:57
or niece or nephew or god-child,
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或者儿媳或小小孙子
12:01
is looking at this photograph of you.
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在看着这照片上的你
12:05
What is the story you most want for them to tell?
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你希望他们会想起怎样一个故事？
12:19
Thank you very much.
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谢谢大家。
12:21
(Applause)
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(掌声)
ABOUT THE SPEAKER
Katherine Fulton - New philanthropistPresident of Monitor Institute, Katherine Fulton is also a strategist, author, teacher and speaker working for social change.
Why you should listen
Billions of dollars are spent on philanthropy each year, but the way they are spent is changing rapidly. Katherine Fulton's team at Monitor Group has been tracking these changes, and she has become an eloquent advocate for the “New Philanthropy,” surprising audiences with her insights on an underreported phenomenon of momentous significance.
As president of Monitor Institute, she works with today's most imaginative, entrepreneurial leaders (not just in philanthropy, but also in business and government) to pioneer breakthrough next practices in how complex social problems are framed, confronted, funded and ultimately solved.
As a result of her efforts, she has been awarded both a Nieman Fellowship at Harvard University and a Lyndhurst Foundation prize for community service. Her innovative course design at Duke University was featured in Time magazine and her work on the future of journalism in Columbia Journalism Review. She is also co-author of several books, among them Investing for Social and Environmental Impact: A Blueprint for Catalyzing an Emerging Industry, Looking Out for the Future: An Orientation for Twenty-First Century Philanthropists and What If? The Art of Scenario Thinking for Nonprofits.
Katherine Fulton | Speaker | TED.com