ABOUT THE SPEAKER
Nicaila Matthews Okome - Podcaster, marketer
Nicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business.

Why you should listen

Launched in 2016, Nicaila Matthews Okome's podcast Side Hustle Pro has been named "the perfect entrepreneurship podcast" by Mashable, amassing more than one million downloads and a loyal social media following of more than 50,000 aspiring entrepreneurs.

Matthews Okome is also the Founder of Side Hustle Pro, LLC, a podcasting and marketing agency that shines a light on untold narratives. She works intensively with emerging podcasters to create and launch their own podcasts, grow their influence through targeted social media marketing, and build a profitable business.

Born in Jamaica and raised in the Bronx, Matthews Okome is an alumna of the University of Pennsylvania (BA) and the University of Michigan (MBA). Her professional experience spans digital marketing, ad sales and social media strategy for NPR, Google, MTV Networks and more.

More profile about the speaker
Nicaila Matthews Okome | Speaker | TED.com
The Way We Work

Nicaila Matthews Okome: This is the side hustle revolution

Nicaila Matthews Okome: Inilah revolusi kerja sampingan

Filmed:
1,363,047 views

Generasi dahulu bekerja di perusahaan dan tetap di sana bertahun-tahun. Tapi sekarang, kita jarang menetap pada pekerjaan yang sama (fokus pada jenjang karir yang linear) dan kita tidak bergantung pada pendapatan tunggal. Ada banyak perangkat dan sumber daya di luar sana untuk kita gunakan dalam bisnis kita sendiri. Kebanyakan dari kita punya semangat kewirausahaan -- walau hanya pekerjaan tradisional. Podcaster dan marketer Nicaila Matthews Okome membantu menelaah yang kini terjadi.
- Podcaster, marketer
Nicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business. Full bio

Double-click the English transcript below to play the video.

00:00
I can't think of anyonesiapa saja
who just has one interestbunga in life,
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Saya tidak bisa membayangkan,
orang hanya punya satu hobi,
00:03
and that's all they want to do
for the restberistirahat of theirmereka life.
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hanya itu yang ia lakukan
sepanjang hayat.
00:05
[The Way We Work]
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[Bagaimana Kita Bekerja]
00:09
Around 15 percentpersen of AmericanAmerika Serikat workerspekerja
don't have traditionaltradisional full-timewaktu penuh jobspekerjaan.
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Sekitar 15% pekerja Amerika
tidak bekerja penuh waktu
00:14
They're half-timesetengah waktu, part-timeparuh waktu,
contractkontrak workerspekerja or tempsTemps.
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Mereka pekerja paruh waktu,
kontrak, atau temporal.
00:17
The termistilah "sidesisi hustlekeramaian"
just seemsSepertinya to fitcocok with this ethosetos
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Istilah "kerja sampingan"
tampaknya cocok dengan etos ini
00:21
where people are puttingmenempatkan togetherbersama
a fewbeberapa differentberbeda things to make a livinghidup.
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di mana orang menyampur banyak hal
yang berbeda untuk mencari uang.
00:24
The wordkata "sidesisi hustlekeramaian" has its rootsakar
in popularpopuler AfricanAfrika AmericanAmerika Serikat newspaperskoran.
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Istilah "kerja sampingan" bersumber
dari koran Afrika-Amerika yang terkenal.
00:29
In the 1920s, these papersdokumen
used the wordkata "hustlekeramaian"
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Tahun 1920-an,
koran sering menyebut istilah itu
00:32
to referlihat to some kindjenis of scampenipuan.
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dimaksudkan untuk jenis penipuan.
00:34
By the 1950s, they were
usingmenggunakan "sidesisi hustlekeramaian"
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Tahun 1950-an, koran menyebut kata itu
00:37
to referlihat to legitimatesah work, too.
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dimaksudkan untuk pekerjaan tetap, juga.
00:39
A sidesisi hustlekeramaian is a little differentberbeda
than a secondkedua jobpekerjaan.
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"Kerja sampingan" berbeda
dengan pekerjaan kedua.
00:42
A secondkedua jobpekerjaan is about necessitykebutuhan.
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Pekerjaan kedua itu kebutuhan.
00:44
While a sidesisi hustlekeramaian can certainlypasti
bringmembawa in extratambahan incomependapatan,
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Sementara dari kerja sampingan
diperoleh pendapatan ekstra,
00:47
it's a little more aspirationalaspirasi.
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dan sedikit aspirasional.
00:48
SideSisi hustlekeramaian capturesmenangkap a certaintertentu kindjenis
of scrappysuka berkelahi, entrepreneurialKewirausahaan spiritsemangat.
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Kerja sampingan butuh
semangat kewirausahaan yang membara.
00:52
I've intervieweddiwawancarai more than
100 womenwanita of colorwarna
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Saya mewawancarai
lebih dari 100 wanita kulit berwarna
00:55
on SideSisi HustleKeramaian ProPro
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di Side Hustle Pro
00:56
who starteddimulai successfulsukses sidesisi hustleshustles.
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yang sukses dengan kerja sampingan.
00:58
NailahNailah Ellis-BrownEllis-Brown starteddimulai
EllisEllis IslandPulau TeaTeh out of her trunkbagasi.
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Nailah Ellis-Brown membuka
Ellis Island Tea di bagasinya.
01:01
ArshaArsha JonesJones starteddimulai her famousterkenal
CapitalModal CityKota CoCo MamboMambo SauceSaus
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Arsha Jones memulai Capital City
Co Mambo Sauce nya yang terkenal
01:05
with one productproduk and a PayPalPayPal linklink.
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dengan satu produk dan link Paypal.
01:07
All these womenwanita are runningberlari sidesisi hustleshustles.
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Semua wanita ini punya kerja sampingan.
01:09
What exactlypersis does this tell us?
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Apa yang bisa dipelajari?
01:11
First, that people are seeingmelihat opportunitykesempatan
withindalam theirmereka communitiesmasyarakat.
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Satu, orang itu melihat
kesempatan dalam komunitasnya.
01:15
The goaltujuan here isn't necessarilyperlu
to be the nextberikutnya Coca-ColaCoca-Cola or GoogleGoogle.
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Tujuan utamanya bukan untuk jadi
penerus Coca-Cola atau Google.
01:19
ScaleSkala is great, but there's alsojuga beautykeindahan
in a successfulsukses businessbisnis
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Ukuran memang penting, tapi keindahan pun
ada di bisnis yang sukses
01:23
that's builtdibangun di for a specificspesifik audiencehadirin.
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untuk dibagikan ke orang tertentu.
01:25
SecondKedua, people are increasinglymakin interestedtertarik
in beingmakhluk theirmereka ownsendiri bossbos.
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Dua, orang semakin tertarik
untuk menjadi bos bisnisnya sendiri.
01:29
BeingSedang your ownsendiri bossbos takes disciplinedisiplin.
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Menjadi bos butuh kedisiplinan.
01:31
Self-madeBuatan sendiri millionairesjutawan tendcenderung to have
one bigbesar traitsifat in commonumum:
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Jutawan dari bisnisnya sendiri
cenderung punya karakter kuat yang sama:
01:35
they make decisionskeputusan,
holdmemegang themselvesdiri accountableakuntabel
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membuat keputusan, bertanggung jawab,
01:37
and pushDorong throughmelalui
in the facemenghadapi of challengestantangan.
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dan menghadapi tantangan.
01:40
A sidesisi hustlekeramaian is a great way
to try out beingmakhluk your ownsendiri bossbos
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Kerja sampingan bisa jadi cara
untuk mencoba menjadi bos
01:44
and see if you have those skillsketerampilan
before fullysepenuhnya steppingmelangkah out on your ownsendiri.
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dan memastikan Anda punya
keterampilan untuk menjadi bos sungguhan.
01:47
ThirdKetiga, people are multipassionatemultibergairah.
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Tiga, orang punya banyak kegemaran.
01:50
I want to stressmenekankan that not everysetiap
sidesisi hustlekeramaian is starteddimulai
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Saya tegaskan bahwa tidak semua orang
memulai kerja sampingan
01:53
because someonesome one hatesmembenci theirmereka jobpekerjaan.
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karena membenci pekerjaan tetap.
01:55
ManyBanyak are starteddimulai simplysecara sederhana
because people are interestedtertarik
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Banyak yang disebabkan oleh ketertarikan
01:58
in lots of differentberbeda things.
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pada banyak hal.
01:59
LisaLisa PriceHarga, who starteddimulai a hairrambut
and beautykeindahan companyperusahaan, Carol'sYang DaughterPutri,
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Lisa Price, yang memulai
bisnis salonnya, Carol's Daughter,
02:03
was workingkerja in televisiontelevisi productionproduksi
when she starteddimulai side-hustlingsisi-hustling.
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bekerja di produksi TV
saat memulai bisnisnya.
02:06
She saysmengatakan she actuallysebenarnya loveddicintai her jobpekerjaan.
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Katanya, dia suka pekerjaannya.
02:08
It was the factfakta that she camedatang home
everysetiap day feelingperasaan good
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Buktinya dia bahagia setiap kali pulang
02:11
that led her to startmulai experimentingbereksperimen
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dan mulai bereksperimen
02:13
with makingmembuat fragrancesWewangian
and hairrambut oilsminyak in her kitchendapur.
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dengan membuat parfum
dan minyak rambut di dapur.
02:16
We're always beingmakhluk taughtdiajarkan
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Kita selalu diajari
02:17
that we're supposedseharusnya to know
what we want to do when we growtumbuh up.
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untuk tahu apa yang ingin
kita lakukan saat dewasa.
02:20
But when you're multipassionatemultibergairah,
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Tapi jika punya
banyak kegemaran,
02:21
you want to dipberenang and dabblemencoba-coba
in those differentberbeda things.
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Anda ingin turun dan mencoba
banyak hal yang berbeda
02:24
It doesn't mean that you're not
committedberkomitmen to your jobpekerjaan,
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Bukan berarti Anda tidak berkomitmen
pada pekerjaan Anda,
02:27
it just meanscara that you have
other outletsoutlet that bringmembawa you joykegembiraan.
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tapi Anda punya hal lain
yang Anda suka.
02:30
And that bringsmembawa me to the finalterakhir thing
the sidesisi hustlekeramaian revolutionrevolusi showsmenunjukkan us:
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Dan itulah yang membawa saya pada
kesimpulan dari revolusi kerja sampingan:
02:34
people want to make a betbertaruh on themselvesdiri.
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orang ingin bertaruh
dengan dirinya sendiri.
02:37
SideSisi hustleshustles are appealingmenarik
because it's easierlebih mudah to take that chancekesempatan
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Kerja sampingan itu menarik
karena kesempatan mudah didapat
02:40
when you have some kindjenis
of incomependapatan comingkedatangan in.
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saat Anda memperoleh beragam pendapatan.
02:42
Even if a sidesisi hustlekeramaian doesn't take off,
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Bahkan jika kerja sampingan
tidak berhasil,
02:45
it's still an investmentinvestasi in yourselfdirimu sendiri.
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itu bisa jadi investasi Anda sendiri.
02:46
Forty-one41 percentpersen of millennialsMillennials
who have a sidesisi hustlekeramaian
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41% milenial yang punya kerja sampingan
02:50
say they'vemereka sudah sharedbersama this informationinformasi
with theirmereka employersPengusaha.
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berkata mereka memberitahu
bos mereka.
02:52
They're not worriedcemas about
theirmereka managersmanajer reactingbereaksi negativelynegatif.
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Mereka tidak khawatir
tentang reaksi negatif manajer,
02:55
They recognizemengakui all the learningbelajar and growthpertumbuhan
that comesdatang with runningberlari a sidesisi hustlekeramaian.
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dan sadar akan pelajaran dan perkembangan
yang didapat dari kerja sampingan.
03:00
EveryoneSemua orang is looking to feel fulfilledterpenuhi.
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Semua orang ingin
kebutuhannya terpenuhi.
03:02
Thirty-eight38 percentpersen of babybayi boomersboomer feel
some kindjenis of regretpenyesalan about theirmereka careerkarier.
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38% generasi baby boomers
menyesali karir mereka.
03:06
No one wants that.
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Tiada yang ingin begitu.
03:07
The truthkebenaran is that there are
manybanyak differentberbeda wayscara to find happinesskebahagiaan
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Sebenarnya ada beragam cara
untuk menemukan kebahagian
03:10
throughmelalui what we do.
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dari yang kita lakukan.
03:11
SideSisi hustleshustles are about embracingmerangkul that hopeberharap
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Kerja sampingan
ada untuk mencapai itu
03:13
that we can be the onesyang
makingmembuat the decisionskeputusan
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bahwa kita bisa membuat keputusan sendiri
03:16
in how we spendmenghabiskan our work liveshidup.
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tentang bagaimana kita
menjalani hidup kita.
Translated by Azfa Adid
Reviewed by Ade Indarta

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ABOUT THE SPEAKER
Nicaila Matthews Okome - Podcaster, marketer
Nicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business.

Why you should listen

Launched in 2016, Nicaila Matthews Okome's podcast Side Hustle Pro has been named "the perfect entrepreneurship podcast" by Mashable, amassing more than one million downloads and a loyal social media following of more than 50,000 aspiring entrepreneurs.

Matthews Okome is also the Founder of Side Hustle Pro, LLC, a podcasting and marketing agency that shines a light on untold narratives. She works intensively with emerging podcasters to create and launch their own podcasts, grow their influence through targeted social media marketing, and build a profitable business.

Born in Jamaica and raised in the Bronx, Matthews Okome is an alumna of the University of Pennsylvania (BA) and the University of Michigan (MBA). Her professional experience spans digital marketing, ad sales and social media strategy for NPR, Google, MTV Networks and more.

More profile about the speaker
Nicaila Matthews Okome | Speaker | TED.com

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