TEDWomen 2015
Elizabeth Nyamayaro: An invitation to men who want a better world for women
Elizabeth Nyamayaro: Poziv muškarcima koji žele bolji svijet za žene
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Širom svijeta, žene se bore za ravnopravnost u osnovnim stvarima poput prava da voze ili se udaju kada izaberu. Kako uvrstiti svakoga, muškarce i žene, kao saveznike za promjenu? Upoznajte Elizabeth Nyamayaro, izumiteljicu #HeForShe Twitter kampanje, koja je stvorila 1.2 milijarde razgovora o ravnopravnijem svijetu. Ona poziva sve nas da se pridružimo kao saveznici u našoj zajedničkoj ljudskosti.
Elizabeth Nyamayaro - Political scientist
Elizabeth Nyamayaro is the Senior Advisor to the Under Secretary-General and Executive Director of UN Women, as well as head of UN Women's blockbuster HeForShe initiative. Full bio
Elizabeth Nyamayaro is the Senior Advisor to the Under Secretary-General and Executive Director of UN Women, as well as head of UN Women's blockbuster HeForShe initiative. Full bio
Double-click the English transcript below to play the video.
00:13
I will always remember
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Uvijek ću se sjećati
00:15
the first time I met the girl
in the blue uniform.
in the blue uniform.
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prvog susreta s djevojkom
u plavoj uniformi
u plavoj uniformi
00:21
I was eight at the time,
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Bilo mi je osam godina,
00:24
living in the village with my grandmother,
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živjela sam s mojom bakom u selu,
00:27
who was raising me and other children.
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koja je odgajala mene i ostalu djecu.
00:31
Famine had hit my country of Zimbabwe,
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Glad je pogodila moju zemlju Zibabve
00:36
and we just didn't have enough to eat.
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i mi jednostavno
nismo imali dovoljno hrane.
nismo imali dovoljno hrane.
00:40
We were hungry.
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Bili smo gladni.
00:43
And that's when the girl
in the blue uniform
in the blue uniform
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Tada je djevojka u plavoj uniformi
00:47
came to my village with the United Nations
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došla u moje selo s Ujedinjenim nacijama
00:50
to feed the children.
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kako bi nahranili djecu.
00:53
As she handed me my porridge,
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Dok mi je dodavala kašu,
00:56
I asked her why she was there,
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pitala sam zašto je ovdje
00:59
and without hesitation, she said,
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i bez oklijevanja je rekla:
01:03
"As Africans, we must uplift
all the people of Africa."
all the people of Africa."
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"Kao Afrikanke,
moramo uzdići sve ljude u Africi."
moramo uzdići sve ljude u Africi."
01:11
I had absolutely no idea what she meant.
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Nisam imala pojma šta je željela reći.
01:14
(Laughter)
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(Smijeh)
01:16
But her words stuck with me.
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Njene sam riječi zapamtila.
01:20
Two years later,
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Nakon 2 godine
01:21
famine hit my country for the second time.
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glad je ponovo pogodila moju zemlju.
01:26
My grandmother had no choice
but to send me to the city
but to send me to the city
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Moja baka nije imala izbora
nego me poslati u grad.
nego me poslati u grad.
01:30
to live with an aunt
I had never met before.
I had never met before.
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da živim s tetkom
koju nikad ranije nisam srela.
koju nikad ranije nisam srela.
01:35
So at the age of 10,
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Tako sam s deset godina
01:37
I found myself in school
for the very first time.
for the very first time.
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prvi put zatekla u školi.
01:42
And there, at the city school,
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Tu, u gradskoj školi
01:45
I would experience
what it was to be unequal.
what it was to be unequal.
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ću iskusiti
šta znači biti neravnopravan.
šta znači biti neravnopravan.
01:50
You see, in the village,
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Vidite, na selu
01:52
we were all equal.
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smo svi bili jednaki.
01:55
But in the eyes and the minds
of the other kids,
of the other kids,
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Ali u očima i u mislima
druge djece
druge djece
01:58
I was not their equal.
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nisam bila jednaka.
02:01
I couldn't speak English,
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Nisam govorila engleski
02:03
and I was way behind
in terms of reading and writing.
in terms of reading and writing.
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i veoma sam zaostajala u
pogledu čitanja i pisanja.
pogledu čitanja i pisanja.
02:09
But this feeling of inequality
would get even more complex.
would get even more complex.
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Ovaj osjećaj neravnopravnosti
će postati još složeniji.
će postati još složeniji.
02:14
Every school holiday
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Svaki školski praznik
02:16
spent back in the village
with my grandmother
with my grandmother
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proveden u selu
s mojom bakom
s mojom bakom
02:19
made me consciously aware
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činio me oprezno svjesnom
02:22
of the inequalities
this incredible opportunity
this incredible opportunity
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neravnopravnosti koje je
ova nevjerojatna prilika
ova nevjerojatna prilika
02:25
had created within my own family.
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stvorila unutar moje porodice.
02:30
Suddenly, I had much more
than the rest of my village.
than the rest of my village.
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Iznenada sam bila imućnija
od ostalih u selu.
od ostalih u selu.
02:35
And in their eyes,
I was no longer their equal.
I was no longer their equal.
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I u njihovim očima
više nisam bila jednaka.
više nisam bila jednaka.
02:41
I felt guilty.
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Osjećala sam krivicu.
02:44
But I thought about the girl
in the blue uniform,
in the blue uniform,
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Pomislih na djevojku u plavoj uniformi
02:48
and I remember thinking,
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i sjećam se da sam pomislila:
02:50
"That's who I want to be --
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"To je ono što želim biti,
02:53
someone like her,
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neko poput nje,
02:55
someone who uplifts other people."
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neko ko uzdiže druge ljude."
02:59
This childhood experience
led me to the United Nations,
led me to the United Nations,
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Iskustvo iz djetinjstva dovelo me
do Ujedinjenih nacija
do Ujedinjenih nacija
03:04
and to my current role with UN Women,
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i do moje sadašnje uloge u UN Women,
03:07
where we are addressing
one of the greatest inequalities
one of the greatest inequalities
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gdje se bavimo jednom od
najvećih nejednakosti
najvećih nejednakosti
03:11
that affects more than half
of the world's population --
of the world's population --
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koja zahvata više od polovine
svjetskog stanovništva...
svjetskog stanovništva...
03:15
women and girls.
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žene i djevojčice.
03:18
Today, I want to share with you
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Danas s vama želim podjeliti
03:20
a simple idea that seeks to uplift
all of us together.
all of us together.
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jednostavnu ideju koja teži k tome
da nas svezajedno uzdigne.
da nas svezajedno uzdigne.
03:29
Eight months ago,
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Prije osam mjeseci,
03:30
under the visionary leadership
of Phumzile Mlambo-Ngcuka,
of Phumzile Mlambo-Ngcuka,
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pod vizionarkim vodstvom
Phumzile Mlambo-Ngcuka,
Phumzile Mlambo-Ngcuka,
03:35
head of UN Women,
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koja je na čelu UN Women,
03:37
we launched a groundbreaking initiative
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lansirali smo revolucionarnu inicijativu
03:40
called HeForShe,
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nazvanu HeForShe (OnZaNju),
03:42
inviting men and boys
from around the world
from around the world
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koja poziva muškarce i dječake
širom svijeta
širom svijeta
03:45
to stand in solidarity
with each other and with women,
with each other and with women,
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da stanu solidarni jedni uz
druge i uz žene,
druge i uz žene,
03:49
to create a shared vision
for gender equality.
for gender equality.
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i stvore zajedničku viziju
rodne ravnopravnosti.
rodne ravnopravnosti.
03:54
This is an invitation
for those who believe in equality
for those who believe in equality
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Ovo je pozivnica za one
koji vjeruju u ravnopravnost
koji vjeruju u ravnopravnost
03:58
for women and men,
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za žene i muškarce
04:01
and those who don't yet know
that they believe.
that they believe.
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i za one koji još uvijek
ne znaju da vjeruju.
ne znaju da vjeruju.
04:05
The initiative is based on a simple idea:
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Inicijativa je utemeljena
na jednostavnoj ideji:
na jednostavnoj ideji:
04:09
that what we share is much more powerful
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ono što nam je zajedničko
daleko je moćnije
daleko je moćnije
04:14
than what divides us.
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od onog što nas razdvaja.
04:16
We all feel the same things.
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Svi imamo iste osjećaje.
04:19
We all want the same things,
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Svi imamo iste želje,
04:22
even when those things
sometimes remain unspoken.
sometimes remain unspoken.
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iako te želje nekad ostanu neizgovorene.
04:28
HeForShe is about uplifting all of us,
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HeForShe je za uzdizanje svih nas,
04:31
women and men together.
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žena i muškaraca zajedno.
04:33
It's moving us towards
an inflection point for gender equality.
an inflection point for gender equality.
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To je pokret ka prekretnici
za rodnu ravnopravnost.
za rodnu ravnopravnost.
04:38
Imagine a blank page
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Zamislite praznu stranicu
04:41
with one horizontal line
splitting it in half.
splitting it in half.
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i horizontalnu liniju koja
je dijeli na pola.
je dijeli na pola.
04:45
Now imagine that women
are represented here,
are represented here,
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Sada zamislite da su žene
predstavljene ovdje,
predstavljene ovdje,
04:49
and men are represented here.
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a muškarci su predstavljeni ovdje.
04:53
In our current population,
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U našoj trenutnoj populaciji,
04:55
HeForShe is about moving
the 3.2 billion men,
the 3.2 billion men,
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HeForShe pokreće 3.2 milijarde muškaraca,
05:00
one man at a time,
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jednog po jednog,
05:02
across that line,
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preko te linije,
05:04
so that ultimately,
men can stand alongside women
men can stand alongside women
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kako bi napokon i muškarci stajali uz žene
05:09
and be on the right side of history,
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na pravoj strani historije,
05:12
making gender equality a reality
in the 21st century.
in the 21st century.
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čineći ravnopravnost
stvarnošću 21. vijeka.
stvarnošću 21. vijeka.
05:19
However, engaging men in the movement
would prove quite controversial.
would prove quite controversial.
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Ipak, uključenje muškaraca u pokret
se pokazalo prilično kontraverznim.
se pokazalo prilično kontraverznim.
05:24
Why invite men? They are the problem.
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Zašto pozvati muškarce?
Oni i jesu problem.
Oni i jesu problem.
05:27
(Laughter)
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(Smijeh)
05:29
In fact, men don't care, we were told.
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Rekli su nam da muškarcima
zapravo nije stalo.
zapravo nije stalo.
05:33
But something incredible happened
when we launched HeForShe.
when we launched HeForShe.
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Ali dogodilo se neočekivano
kad smo pokrenuli HeForShe.
kad smo pokrenuli HeForShe.
05:38
In just three days, more than 100,000 men
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U samo tri dana, više od 100.000 muškaraca
05:43
had signed up and committed
to be agents of change for equality.
to be agents of change for equality.
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je potpisalo i obavezalo se
da budu agenti promjene za ravnopravnost.
da budu agenti promjene za ravnopravnost.
05:49
Within that first week, at least one man
in every single country in the world
in every single country in the world
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Prve sedmice se bar po jedan muškarac
svake zemlje svijeta
svake zemlje svijeta
05:56
stood up to be counted,
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izdvojio i uključio,
05:59
and within that same week,
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a te iste sedmice,
06:01
HeForShe created more than
1.2 billion conversations on social media.
1.2 billion conversations on social media.
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HeForShe je tvorio više od 1.2 milijarde
razgovora na društvenim mrežama.
razgovora na društvenim mrežama.
06:09
And that's when the emails
started pouring in,
started pouring in,
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Tada su se mailovi
počeli slijevati,
počeli slijevati,
06:13
sometimes as many as a thousand a day.
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ponekad i hiljadu dnevno.
06:19
We heard from a man out of Zimbabwe,
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Pisao nam je čovjek iz Zibabwea,
06:22
who, after hearing about HeForShe,
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koji je, čuvši za HeForShe,
06:25
created a "husband school."
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kreirao "školu za muževe".
06:27
(Laughter)
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(Smijeh)
06:29
He literally went around his village,
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Doslovno je hodao po svom selu,
06:32
hand-picking all of the men
that were abusive to their partners,
that were abusive to their partners,
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biravši muškarce koji su
nasilni prema partnericama,
nasilni prema partnericama,
06:37
and committed to turn them
into better husbands and fathers.
into better husbands and fathers.
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odlučan da ih pretvori
u bolje muževe i očeve.
u bolje muževe i očeve.
06:42
In Pune, India, a youth advocate
organized an innovative bicycle rally,
organized an innovative bicycle rally,
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U Indiji je advokat mladih
organizirao inovativan skup
organizirao inovativan skup
06:48
mobilizing 700 cyclists
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mobilizirajući 700 biciklista
06:52
to share the HeForShe messages
within their own community.
within their own community.
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da djele poruke HeForShe
u vlastitoj zemlji.
u vlastitoj zemlji.
06:57
In another impact story,
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Druga priča govori
07:00
a man sent a very personal note
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o čovjeku je poslao veoma ličnu poruku
07:02
of something that had happened
in his own community.
in his own community.
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o događaju u njegovoj zajednici.
07:06
He wrote,
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Napisao je:
07:09
"Dear Madam,
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"Draga Madam,
07:11
I have lived all of my life
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stanujem čitavog života
07:13
next door to a man
who continuously beats up his wife.
who continuously beats up his wife.
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vrata do čovjeka
koji stalno tuče svoju ženu.
koji stalno tuče svoju ženu.
07:19
Two weeks ago,
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Prije dvije sedmice
07:21
I was listening to my radio,
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sam slušao svoj radio
07:23
and your voice came on,
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i čuo Vaš glas
07:26
and you spoke about something
called the HeForShe,
called the HeForShe,
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kako govori o nečem naziva HeForShe,
07:30
and the need for men to play their role.
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i potrebi da muškarci odigraju svoju ulogu
07:35
Within a few hours, I heard
the woman cry again next door,
the woman cry again next door,
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Za par sati sam čuo
kako žena u susjedstvu plače
kako žena u susjedstvu plače
07:40
but for the first time,
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i prvi put
07:43
I didn't just sit there.
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nisam ostao sjediti.
07:45
I felt compelled to do something,
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Osjećao sam poriv da nešto učinim
07:48
so I went over
and I confronted the husband.
and I confronted the husband.
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i otišao sam tamo suočiti se s mužem.
07:53
Madam, it has been two weeks,
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Madam, prošle su dvije sedmice
07:57
and the woman has not cried since.
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i žena od tad nije plakala.
07:59
Thank you for giving me a voice."
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Hvala što ste mi dali glas."
08:02
(Applause)
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(Aplauz)
08:08
Personal impact stories such as these
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Lične priče kao što je ova
08:11
show that we are tapping
into something within men,
into something within men,
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pokazuju da dodirujemo
nešto u muškarcima
nešto u muškarcima
08:16
but getting to a world
where women and men are equal
where women and men are equal
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iako postizanje svijeta
u kojem su muškarci i žene jednaki
u kojem su muškarci i žene jednaki
08:19
is not just a matter
of bringing men to the cause.
of bringing men to the cause.
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nije samo stvar
pridobijanja muškaraca.
pridobijanja muškaraca.
08:24
We want concrete, systematic,
structural change that can equalize
structural change that can equalize
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Želimo konkretne, sistematske,
strukturalne promjene koje mogu ujednačiti
strukturalne promjene koje mogu ujednačiti
08:31
the political, economic
and social realities for women and men.
and social realities for women and men.
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političku, ekonomsku
i društvenu realnost žena i muškaraca.
i društvenu realnost žena i muškaraca.
08:37
We are asking men
to make concrete actions,
to make concrete actions,
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Tražimo od muškaraca
konkretne akcije,
konkretne akcije,
08:40
calling them to intervene
at a personal level,
at a personal level,
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pozivamo ih na uplitanje
do ličnog nivoa,
do ličnog nivoa,
08:43
to change their behavior.
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da promjene ponašanje.
08:46
We are calling upon governments,
businesses, universities,
businesses, universities,
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Pozivamo vlade,
biznise, univerzitete
biznise, univerzitete
08:51
to change their policies.
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da promjene svoje politike.
08:54
We want male leaders to become role models
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Želimo da muškarci vođe postanu uzori
08:58
and change agents
within their own institutions.
within their own institutions.
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i agensi promjene unutar
vlastitih institucija.
vlastitih institucija.
09:03
Already, a number of prominent men
and leaders have stepped up
and leaders have stepped up
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Već je određen broj uglednih
muškaraca i vođa istupio
muškaraca i vođa istupio
09:07
and made some concrete
HeForShe commitments.
HeForShe commitments.
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i preuzeo konkretne
HeForShe obaveze.
HeForShe obaveze.
09:11
In a few early success stories,
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U prvih par uspješnih priča,
09:14
a leading French
hospitality company, Accord,
hospitality company, Accord,
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vodeća se francuska
uslužna kompanija Accor
uslužna kompanija Accor
09:18
has committed to eliminate the pay gap
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obavezala na ukidanje razlika u plati
09:22
for all of its 180,000 employees by 2020.
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kod svih 180.000 zaposlenih do 2020.
09:27
(Applause)
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(Aplauz)
09:31
The government of Sweden,
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Vlada Švedske,
09:33
under its current feminist government,
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pod sadašnjom feminističkom vladom,
09:36
has committed to close
both the employment and the pay gap
both the employment and the pay gap
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se obavezala na ukidanje razlika
u plati i zaposlenju
u plati i zaposlenju
09:41
for all of its citizens
within the current electoral term.
within the current electoral term.
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među svim građanima
u okviru sadašnjeg mandata.
u okviru sadašnjeg mandata.
09:46
In Japan, the University of Nagoya
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U Japanu, Univerzitet Nagoya
09:50
is building, as part of
their HeForShe commitments,
their HeForShe commitments,
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gradi, kao dio
svoje HeForShe obaveze,
svoje HeForShe obaveze,
09:53
what will become one of Japan's
leading gender-research centers.
leading gender-research centers.
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jedan od vodećih centara
za istraživanje roda u Japanu.
za istraživanje roda u Japanu.
10:00
Now, eight months later,
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Sada, osam mjeseci kasnije,
10:03
a movement is building.
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pokret se gradi.
10:06
We are seeing men sign up
from every single walk of life,
from every single walk of life,
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Vidimo da se prijavljuju
razni muškarci
razni muškarci
10:10
and from every single corner in the world,
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iz raznih dijelova svijeta
10:14
from the United Nations' own
Secretary-General Ban Ki-moon
Secretary-General Ban Ki-moon
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od Generalnog sekretara
Ujedinjenih nacija, Ban Ki-Moona
Ujedinjenih nacija, Ban Ki-Moona
10:18
to the Secretary-Generals of NATO
and the EU Council,
and the EU Council,
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do Generalnog sekretara
NATO-a i Vijeća EU,
NATO-a i Vijeća EU,
10:24
from the prime minister of Bhutan
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od Premijera Bhutana
10:26
to the president of Sierra Leone.
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do predsjednika Sierra Leone.
10:30
In Europe alone,
all the male EU Commissioners
all the male EU Commissioners
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Samo u Evropi su
svi povjerenici EU
svi povjerenici EU
10:34
and the members of Parliament
of the Swedish and Iceland governments
of the Swedish and Iceland governments
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i članovi Parlamenta
vlade Švedske i Islanda
vlade Švedske i Islanda
10:38
have signed up to be HeForShe.
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potpisale da budu HeForShe.
10:41
In fact, one in 20 men in Iceland
has joined the movement.
has joined the movement.
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Zapravo, jedan od dvadeset muškaraca
na Islandu se priključilo pokretu.
na Islandu se priključilo pokretu.
10:48
The rallying call of our passionate
goodwill ambassador, Emma Watson,
goodwill ambassador, Emma Watson,
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Skupni poziv naše strastvene
ambasadorice, Emme Watson,
ambasadorice, Emme Watson,
10:53
has garnered more than
five billion media impressions,
five billion media impressions,
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je skupio preko
pet milijardi medijskih dojmova,
pet milijardi medijskih dojmova,
10:57
mobilizing hundreds and thousands
of students around the world
of students around the world
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mobilizirajući stotine i hiljade
studenata širom svijeta
studenata širom svijeta
11:02
to create more than a hundred
HeForShe student associations.
HeForShe student associations.
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ka stvaranju stotina
HeForShe studentskih asocijacija.
HeForShe studentskih asocijacija.
11:08
Now this is the beginning
of the vision that HeForShe has
of the vision that HeForShe has
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Ovo je početak
vizije koju HeForShe ima
vizije koju HeForShe ima
11:13
for the world that we want to see.
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za svijet koji želimo vidjeti.
11:17
Einstein once said,
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Einstein je rekao jednom:
11:19
"A human being is part of the whole ...
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"Ljudsko biće je dio cjeline...
11:24
but he experiences himself,
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ali sebe doživljava,
11:27
his thoughts and feelings,
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svoje misli i osjećaje,
11:29
as something separate from the rest ...
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kao nešto odvojeno od ostalog...
11:32
This delusion
is a kind of prison for us ...
is a kind of prison for us ...
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Ova je iluzija kao zatvor za nas...
11:36
Our task must be
to free ourselves from this prison
to free ourselves from this prison
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Naš zadatak mora biti
oslobađanje od zatvora
oslobađanje od zatvora
11:41
by widening our circle of compassion."
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kroz širenje kruga suosjećanja."
11:46
If women and men
are part of a greater whole,
are part of a greater whole,
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Ako su žene i muškarci
dio veće cjeline,
dio veće cjeline,
11:50
as Einstein suggests,
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kao što Einstein ukazuje,
11:52
it is my hope that HeForShe
can help free us to realize
can help free us to realize
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nadam se da HeForShe
može pomoći da shvatimo
može pomoći da shvatimo
11:58
that it is not our gender that defines us,
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da nas ne definira rod
12:02
but ultimately, our shared humanity.
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nego naša ljudskost, u konačnici.
12:07
HeForShe is tapping
into women's and men's dreams,
into women's and men's dreams,
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HeForShe dodiruje
snove žena i muškaraca,
snove žena i muškaraca,
12:11
the dreams that we have for ourselves,
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snove koje imamo za sebe
12:14
and the dreams that we have
for our families, our children,
for our families, our children,
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i snove koje imamo
za svoje porodice i djecu,
za svoje porodice i djecu,
12:19
friends, communities.
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prijatelje, zajednice.
12:23
So that's what it is about.
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Dakle, o tome se radi.
12:26
HeForShe is about uplifting
all of us together.
all of us together.
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HeForShe radi na
uzdizanju svih nas zajedno.
uzdizanju svih nas zajedno.
12:34
Thank you.
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Hvala.
12:35
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Elizabeth Nyamayaro - Political scientistElizabeth Nyamayaro is the Senior Advisor to the Under Secretary-General and Executive Director of UN Women, as well as head of UN Women's blockbuster HeForShe initiative.
Why you should listen
Political scientist Elizabeth Nyamayaro is the senior advisor to the Under Secretary-General and Executive Director of UN Women. She has worked at the forefront of Africa’s development agenda for more than a decade in both the public and private sector, and has held positions with UNAIDS, the World Health Organization and the World Bank.
Nyamayaro is founder of Africa IQ, an innovative social impact organisation with a mission to promote Africa’s sustainable economic growth and development. She is also the driving force behind the @HeForShe campaign, which mobilized more than 100,000 men in every country around the globe. The campaign created 1.2 billion Twitter impressions in just one week, rallying men as advocates and change agents in ending the persisting inequalities faced by women and girls globally.
Elizabeth Nyamayaro | Speaker | TED.com