TEDGlobal 2017
Chris Sheldrick: A precise, three-word address for every place on earth
Chris Sheldrick: Una adreça precisa de tres paraules per a cada lloc del món
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Amb what3words, Chris Sheldrick i el seu equip han dividit tot el planeta en quadrats de 3 x 3 metres i li han assignat a cadascun un identificador únic de tres paraules, com ara famós.muntar.escriptors o blocs.uniformement.raça, donant una adreça precisa als milers de milions de persones de tot el món que no en tenien. En aquesta breu xerrada sobre una gran idea, Sheldrick explica les implicacions econòmiques i polítiques de donar a tothom una adreça precisa: des de la construcció d'infraestructures, a enviar ajuda a zones de desastre, o lliurar pizza calenta.
Chris Sheldrick - Entrepreneur
Chris Sheldrick is providing a precise and simple way to talk about location, by dividing the world into a grid of three-meter by three-meter squares and assigning each one a unique three-word address. Full bio
Chris Sheldrick is providing a precise and simple way to talk about location, by dividing the world into a grid of three-meter by three-meter squares and assigning each one a unique three-word address. Full bio
Double-click the English transcript below to play the video.
00:13
According to the UN,
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Segons l'ONU,
00:15
billions of people still live
without an address.
without an address.
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milers de milions de persones
encara viuen sense una adreça.
encara viuen sense una adreça.
00:19
The economist Hernando de Soto said,
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L'economista Hernando de Soto va dir:
00:21
"Without an address,
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"Sense adreça,
00:22
you live outside the law.
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vius fora de la llei.
00:24
You might as well not exist."
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És com si no existissis."
00:27
I'm here to tell you how my team and I
are trying to change that.
are trying to change that.
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He vingut a explicar-los com
el meu equip i jo intentem canviar-ho.
el meu equip i jo intentem canviar-ho.
00:31
If you go to an online map
and look at a favela in Brazil
and look at a favela in Brazil
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Si utilitzen un mapa en línia
i busquen una favela al Brasil
i busquen una favela al Brasil
00:35
or a township in South Africa,
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o un poblat a Sud-àfrica,
00:37
you'll see a few streets
but a lot of empty space.
but a lot of empty space.
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veuran alguns carrers,
però molt espai buit.
però molt espai buit.
00:40
But if you flip to satellite view,
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Però si canvien a vista de satèl·lit,
00:42
there are thousands of people,
homes and businesses
homes and businesses
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hi ha milers de persones, cases i negocis
00:45
in these vast, unmapped
and unaddressed spaces.
and unaddressed spaces.
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en aquests extensos espais
no cartografiats i sense adreça.
no cartografiats i sense adreça.
00:49
In Ghana's capital, Accra,
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A la capital de Ghana, Accra,
00:51
there are numbers and letters
scrawled onto the sides of walls,
scrawled onto the sides of walls,
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hi ha números i lletres
gargotejades a les parets,
gargotejades a les parets,
00:55
where they piloted address systems
but not finished them.
but not finished them.
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on van provar sistemes d'adreçament
però no els van acabar.
però no els van acabar.
01:00
But these places,
these unaddressed places,
these unaddressed places,
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Però aquests llocs,
aquests llocs sense adreça,
aquests llocs sense adreça,
01:03
hold huge economic potential.
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tenen gran potencial econòmic.
01:07
Here's why the issue
of addressing stuck with me.
of addressing stuck with me.
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Us explico per què
em va interessar aquesta qüestió.
em va interessar aquesta qüestió.
01:10
I worked in the music
business for 10 years,
business for 10 years,
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He treballat 10 anys
a la indústria musical,
a la indústria musical,
01:12
and what you may not know
about the music world
about the music world
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i el que potser no sàpiguen
del món de la música
del món de la música
01:14
is that every day, people struggle
with the problems of addressing.
with the problems of addressing.
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és que tots els dies s'enfronten
problemes d'adreçament.
problemes d'adreçament.
01:18
So from the musicians
who have to find the gigs
who have to find the gigs
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Des dels músics que han de trobar
el lloc dels concerts
el lloc dels concerts
01:21
to the production companies
who bring the equipment,
who bring the equipment,
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fins a les productores que porten l'equip,
01:23
everyone somehow always gets lost.
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d'alguna manera tots es perden.
01:25
We even had to add someone
to our schedules
to our schedules
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Vam haver d'afegir algú
a la nostra agenda,
a la nostra agenda,
01:27
who was the person you called
when you thought you'd arrived
when you thought you'd arrived
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la persona a qui trucar
quan pensaves que havies arribat
quan pensaves que havies arribat
01:30
but then realized you hadn't.
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però t'adonaves que no.
01:32
And we had some pretty bad days,
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I vam tenir alguns dies
bastant complicats,
bastant complicats,
01:34
like in Italy, where a truck driver
unloaded all the equipment
unloaded all the equipment
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com a Itàlia, on un conductor
va descarregar tot l'equip
va descarregar tot l'equip
01:37
an hour north of Rome,
not an hour south of Rome,
not an hour south of Rome,
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una hora al nord de Roma,
no una hora al sud de Roma,
no una hora al sud de Roma,
01:40
and a slightly worse day
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i un dia una mica pitjor
01:41
where a keyboard player
called me and said,
called me and said,
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en què un teclista em va trucar
i em va dir:
i em va dir:
01:43
"Chris, don't panic,
but we may have just sound-checked
but we may have just sound-checked
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"No t'espantis, però és possible
que hàgim fet la prova de so
que hàgim fet la prova de so
01:46
at the wrong people's wedding."
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al casament equivocat".
01:48
(Laughter)
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(Rialles)
01:49
So not long after the fated Rome event,
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No gaire després del
desafortunat esdeveniment a Roma,
desafortunat esdeveniment a Roma,
01:52
I chatted this through
with a friend of mine
with a friend of mine
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vaig xerrar sobre això
amb un amic meu
amb un amic meu
01:54
who is a mathematician,
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que és matemàtic,
01:55
and we thought it was a problem
we could do something about.
we could do something about.
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i vam pensar que era un problema
que podríem resoldre.
que podríem resoldre.
01:58
We thought, well,
we could make a new system,
we could make a new system,
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Vam pensar que podríem
crear un nou sistema,
crear un nou sistema,
02:00
but it shouldn't look like the old system.
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que no se semblés a l'antic.
02:03
We agreed that addresses were bad.
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Vam convenir que
les adreces eren deficients.
les adreces eren deficients.
02:06
We knew we wanted something very precise,
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Sabíem que volíem
una cosa molt precisa,
una cosa molt precisa,
02:08
but GPS coordinates,
latitude and longitude,
latitude and longitude,
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però les coordenades de GPS,
latitud i longitud,
latitud i longitud,
02:10
were just too complicated.
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eren massa complicades.
02:13
So we divided the world
into three-meter squares.
into three-meter squares.
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Així que vam dividir el món
en quadrats de tres metres.
en quadrats de tres metres.
02:16
The world divides into around 57 trillion
three-meter squares,
three-meter squares,
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El món es divideix en uns 57 bilions
de quadrats de tres metres,
de quadrats de tres metres,
02:20
and we found that there are
enough combinations
enough combinations
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i descobrirem que hi ha
suficients combinacions
suficients combinacions
02:22
of three dictionary words
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de tres paraules de diccionari
02:24
that we could name every three-meter
square in the world uniquely
square in the world uniquely
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com per donar-li un nom únic
a cada quadrat de tres metres del món
a cada quadrat de tres metres del món
02:28
with just three words.
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amb només tres paraules.
02:30
We used 40,000 words,
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Vam fer servir 40.000 paraules,
02:32
so that's 40,000 cubed,
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això és 40.000 al cub,
02:33
64 trillion combinations of three words,
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64 bilions de combinacions
de tres paraules,
de tres paraules,
02:37
which is more than enough for
the 57-trillion-odd three-meter squares,
the 57-trillion-odd three-meter squares,
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que és més que suficient per als
57 bilions de quadrats de tres metres,
57 bilions de quadrats de tres metres,
02:40
with a few spare.
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amb algunes de sobres.
02:43
So that's exactly what we did.
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I això és exactament el què vam fer.
02:45
We divided the world
into three-meter squares,
into three-meter squares,
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Vam dividir el món
en quadrats de tres metres,
en quadrats de tres metres,
02:48
gave each one a unique,
three-word identifier --
three-word identifier --
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donàrem un identificador
de tres paraules a cadascun,
de tres paraules a cadascun,
02:50
what we call a three-word address.
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que anomenem
adreça de tres paraules.
adreça de tres paraules.
02:53
So for example, right here,
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Així que, per exemple, aquí mateix
02:56
I'm standing at mustards-coupons-pinup,
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em trobo a mostassa.cupons.cartell,
02:58
(Laughter)
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(Rialles)
03:00
but over here ...
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però aquí...
03:02
I'm standing at pinched-
singularly-tutorial.
singularly-tutorial.
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Em trobo a demacrat.singularment.tutoria.
03:09
But we haven't just done this in English.
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Però no ho hem fet només en anglès.
03:11
We thought it was essential that people
should be able to use this system
should be able to use this system
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Vam pensar que era essencial que
la gent pogués utilitzar el sistema
la gent pogués utilitzar el sistema
03:14
in their own language.
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en la seva pròpia llengua.
03:15
So far, we've built it into 14 languages,
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Fins ara, l'hem creat en 14 llengües,
03:18
including French, Swahili and Arabic,
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incloent el francès, el swahili i l'àrab,
03:20
and we're working on more now,
like Xhosa, Zulu and Hindi.
like Xhosa, Zulu and Hindi.
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i ara treballem en més,
com ara Xhosa, Zulu i Hindi.
com ara Xhosa, Zulu i Hindi.
03:25
But this idea can do a lot more
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Però aquesta idea pot fer molt més
03:27
than just get my musicians
to their gigs on time.
to their gigs on time.
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que portar els meus músics
als seus concerts a temps.
als seus concerts a temps.
03:29
If the 75 percent of countries
that struggle with reliable addressing
that struggle with reliable addressing
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Si el 75 per cent dels països que no tenen
un sistema d'adreçament fiable
un sistema d'adreçament fiable
03:33
started using three-word addresses,
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utilitzés adreces de tres paraules,
03:35
there's a stack of far more
important applications.
important applications.
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hi hauria un munt d'aplicacions
molt més importants.
molt més importants.
03:40
In Durban, South Africa,
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A Durban, Sud-àfrica,
03:42
an NGO called Gateway Health
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una ONG anomenada Gateway Health
03:44
have distributed to 11,000
three-word address signs
three-word address signs
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ha distribuït 11.000 senyals
d'adreces de tres paraules
d'adreces de tres paraules
03:47
to their community,
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a la seva comunitat,
03:48
so the pregnant mothers,
when they go into labor,
when they go into labor,
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perquè les mares embarassades,
en posar-se de part,
en posar-se de part,
03:50
can call the emergency services
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puguin trucar als serveis d'emergència
03:52
and tell them exactly
where to pick them up from,
where to pick them up from,
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i dir-los exactament on recollir-les,
03:55
because otherwise, the ambulances
have often taken hours to find them.
have often taken hours to find them.
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perquè si no, les ambulàncies
sovint triguen hores a trobar-les.
sovint triguen hores a trobar-les.
03:58
In Mongolia, the National Post Service
have adopted the system
have adopted the system
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A Mongòlia, el servei postal nacional
va adoptar el sistema
va adoptar el sistema
04:02
and are now doing deliveries
to many people's houses
to many people's houses
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i ara fa lliuraments
a les cases de moltes persones
a les cases de moltes persones
04:04
for the first time.
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per primera vegada.
04:06
The UN is using it
to geotag photos in disaster zones
to geotag photos in disaster zones
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L'ONU l'està fent servir per geoetiquetar
fotos en zones de desastre
fotos en zones de desastre
04:09
so they can deliver aid
to exactly the right place.
to exactly the right place.
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per poder enviar ajuda
exactament al lloc correcte.
exactament al lloc correcte.
04:12
Even Domino's Pizza
are using it in the Caribbean,
are using it in the Caribbean,
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Fins i tot Domino's Pizza
l'utilitza al Carib,
l'utilitza al Carib,
04:15
because they haven't been able
to find customers' homes,
to find customers' homes,
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perquè no han pogut trobar
les cases dels clients,
les cases dels clients,
04:17
but they really want to get
their pizza to them while its still hot.
their pizza to them while its still hot.
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però volen portar-los la seva pizza
mentre encara està calenta.
mentre encara està calenta.
04:21
Shortly, you'll be able to get into a car,
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En breu, podran pujar a un cotxe,
04:24
speak the three words,
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dir les tres paraules,
04:26
and the car will navigate you
to that exact spot.
to that exact spot.
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i el cotxe els portarà al lloc exacte.
04:29
In Africa, the continent
has leapfrogged phone lines
has leapfrogged phone lines
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A l'Àfrica, el continent ha deixat
les línies telefòniques enrere
les línies telefòniques enrere
04:33
to go to mobile phones,
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per els mòbils,
04:34
bypassed traditional banks
to go straight to mobile payments.
to go straight to mobile payments.
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ignorant els bancs tradicionals
per anar directe als pagaments mòbils.
per anar directe als pagaments mòbils.
04:39
We're really proud that the post services
of three African countries --
of three African countries --
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Estem molt orgullosos que els serveis
postals de tres països africans,
postals de tres països africans,
04:43
Nigeria, Djibouti and Côte d'Ivoire,
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Nigèria, Djibouti i Costa d'Ivori,
04:45
have gone straight to adopting
three-word addresses,
three-word addresses,
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hagin adoptat directament
les adreces de tres paraules;
les adreces de tres paraules;
04:48
which means that people in those countries
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el que significa que avui
en aquests països
en aquests països
04:50
have a really simple way
to explain where they live, today.
to explain where they live, today.
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la gent té un manera molt senzilla
d'explicar on viu.
d'explicar on viu.
04:55
For me, poor addressing
was an annoying frustration,
was an annoying frustration,
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Per a mi, un sistema d'adreçament
deficient era una frustració molesta,
deficient era una frustració molesta,
04:58
but for billions of people,
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però per a milions de persones
05:01
it's a huge business inefficiency,
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és una gran ineficiència comercial
05:03
severely hampers
their infrastructure growth,
their infrastructure growth,
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que obstaculitza el creixement
de la infraestructura
de la infraestructura
05:06
and can cost lives.
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i pot costar vides.
05:08
We're on a mission to change that,
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Tenim la missió de canviar-ho
05:10
three words at a time.
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de tres en tres paraules.
05:11
Thank you.
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Gràcies.
05:12
(Applause)
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(Aplaudiments)
ABOUT THE SPEAKER
Chris Sheldrick - EntrepreneurChris Sheldrick is providing a precise and simple way to talk about location, by dividing the world into a grid of three-meter by three-meter squares and assigning each one a unique three-word address.
Why you should listen
It's a fundamental logistical problem: not everyone, or everywhere, has a traditional address, and GPS coordinates can be tough to use. While working in the music industry, Chris Sheldrick noticed that bands and equipment kept getting lost on the way to gigs, and he took up the mission to create a better addressing system for the world. He worked with a mathematician friend to devise the what3words algorithm that has named every 3-metre square in the world. Started in 2013, the system is being used by eight national postal services, and has a range of integration partners across the world in fields as varied as humanitarian aid, logistics, and in-car navigation.
Chris Sheldrick | Speaker | TED.com