TEDGlobal 2017
Chris Sheldrick: A precise, three-word address for every place on earth
Chris Sheldrick: Stačia 3 slová a máte presnú adresu pre každé miesto na svete
Filmed:
Readability: 4.6
1,503,691 views
Chris Sheldrick a jeho tím rozdelili pomocou technológie what3words (ktoré3slová) celú planétu na trojmetrové štvorce a každému z nich pridelili jedinečný trojslovný identifikátor, ako napríklad famous.splice.writers alebo blocks.evenly.breed, výsledkom čoho je presná adresa pre miliardy ľudí na celom svete, ktorí inak žiadnu adresu nemajú. Sheldrick v tejto krátkej prednáške o dôležitom nápade vysvetľuje ekonomické a politické dôsledky toho, že každý človek bude mať presnú adresu – od budovania infraštruktúry, cez posielanie pomoci pri katastrofách, až po doručovanie pizze, kým je ešte teplá.
Chris Sheldrick - Entrepreneur
Chris Sheldrick is providing a precise and simple way to talk about location, by dividing the world into a grid of three-meter by three-meter squares and assigning each one a unique three-word address. Full bio
Chris Sheldrick is providing a precise and simple way to talk about location, by dividing the world into a grid of three-meter by three-meter squares and assigning each one a unique three-word address. Full bio
Double-click the English transcript below to play the video.
00:13
According to the UN,
0
1081
2006
Podľa OSN na svete ešte stále žijú
miliardy ľudí, ktorí nemajú adresu.
miliardy ľudí, ktorí nemajú adresu.
00:15
billions of people still live
without an address.
without an address.
1
3111
3246
00:19
The economist Hernando de Soto said,
2
7154
2281
Ekonóm Hernando de Soto povedal:
„Bez adresy žijete mimo zákona.
00:21
"Without an address,
3
9459
1358
00:22
you live outside the law.
4
10841
1902
Je to, akoby ste ani neexistovali.“
00:24
You might as well not exist."
5
12767
1618
00:27
I'm here to tell you how my team and I
are trying to change that.
are trying to change that.
6
15679
3151
Chcem vám ukázať, ako sa to
s mojím tímom snažíme zmeniť.
s mojím tímom snažíme zmeniť.
00:31
If you go to an online map
and look at a favela in Brazil
and look at a favela in Brazil
7
19986
3216
Ak si na internete pozriete mapu faviel
v Brazílii a slumov v Južnej Afrike,
v Brazílii a slumov v Južnej Afrike,
00:35
or a township in South Africa,
8
23226
1824
00:37
you'll see a few streets
but a lot of empty space.
but a lot of empty space.
9
25074
2979
uvidíte zopár ulíc
a veľa prázdneho miesta.
a veľa prázdneho miesta.
00:40
But if you flip to satellite view,
10
28678
2143
Na satelitnej mape však uvidíte
tisícky ľudí, domov a obchodov,
tisícky ľudí, domov a obchodov,
00:42
there are thousands of people,
homes and businesses
homes and businesses
11
30845
3114
ktoré sa ukrývajú v týchto rozľahlých,
nezmapovaných oblastiach bez adries.
nezmapovaných oblastiach bez adries.
00:45
in these vast, unmapped
and unaddressed spaces.
and unaddressed spaces.
12
33983
3036
00:49
In Ghana's capital, Accra,
13
37551
1860
V Akkre, hlavnom meste Ghany, môžeme
na stenách budov nájsť čísla a písmená.
na stenách budov nájsť čísla a písmená.
00:51
there are numbers and letters
scrawled onto the sides of walls,
scrawled onto the sides of walls,
14
39435
4089
Skúšal sa tu systém adries,
ktorý sa však nedotiahol do konca.
ktorý sa však nedotiahol do konca.
00:55
where they piloted address systems
but not finished them.
but not finished them.
15
43548
3129
01:00
But these places,
these unaddressed places,
these unaddressed places,
16
48163
3136
Tieto miesta, tieto miesta bez adries,
však majú obrovský ekonomický potenciál.
však majú obrovský ekonomický potenciál.
01:03
hold huge economic potential.
17
51323
1996
01:07
Here's why the issue
of addressing stuck with me.
of addressing stuck with me.
18
55201
2401
Poviem vám, prečo sa zaoberám adresami.
01:10
I worked in the music
business for 10 years,
business for 10 years,
19
58453
2052
10 rokov som pracoval v hudobnom priemysle
a o svete hudby možno neviete,
a o svete hudby možno neviete,
01:12
and what you may not know
about the music world
about the music world
20
60529
2378
že v ňom ľudia každodenne
zápasia s problémom adries.
zápasia s problémom adries.
01:14
is that every day, people struggle
with the problems of addressing.
with the problems of addressing.
21
62931
3413
Či už sú to hudobníci
hľadajúci miesta koncertov
hľadajúci miesta koncertov
01:18
So from the musicians
who have to find the gigs
who have to find the gigs
22
66368
2829
alebo produkčné spoločnosti
so svojím vybavením,
so svojím vybavením,
01:21
to the production companies
who bring the equipment,
who bring the equipment,
23
69221
2429
každý sa akosi vždy stratí.
01:23
everyone somehow always gets lost.
24
71674
2062
Museli sme dokonca najať človeka,
ktorému sme zavolali,
ktorému sme zavolali,
01:25
We even had to add someone
to our schedules
to our schedules
25
73760
2141
01:27
who was the person you called
when you thought you'd arrived
when you thought you'd arrived
26
75925
2819
keď sme zistili, že nie sme tam,
kde sme si mysleli, že sme.
kde sme si mysleli, že sme.
01:30
but then realized you hadn't.
27
78768
1384
01:32
And we had some pretty bad days,
28
80176
2323
Zažili sme zopár dosť ťažkých dni,
napríklad v Taliansku raz vodič vyložil
všetko vybavenie hodinu na sever od Ríma
všetko vybavenie hodinu na sever od Ríma
01:34
like in Italy, where a truck driver
unloaded all the equipment
unloaded all the equipment
29
82523
3185
01:37
an hour north of Rome,
not an hour south of Rome,
not an hour south of Rome,
30
85732
2583
namiesto na hodinu na juh.
Ešte horšie bolo, keď ma zavolal
hráč na klávesy a povedal:
hráč na klávesy a povedal:
01:40
and a slightly worse day
31
88339
1209
01:41
where a keyboard player
called me and said,
called me and said,
32
89572
2075
01:43
"Chris, don't panic,
but we may have just sound-checked
but we may have just sound-checked
33
91671
2914
„Chris, nepanikár, ale asi sme urobili
zvukovú skúšku na nesprávnej svadbe.“
zvukovú skúšku na nesprávnej svadbe.“
01:46
at the wrong people's wedding."
34
94609
1563
(smiech)
01:48
(Laughter)
35
96196
1575
Krátko po tejto osudnej akcii v Ríme
01:49
So not long after the fated Rome event,
36
97795
2638
som sa o tom rozprával
s kamarátom matematikom
s kamarátom matematikom
01:52
I chatted this through
with a friend of mine
with a friend of mine
37
100457
2109
01:54
who is a mathematician,
38
102590
1164
a zistili sme, že by sme
s tým vedeli niečo urobiť.
s tým vedeli niečo urobiť.
01:55
and we thought it was a problem
we could do something about.
we could do something about.
39
103778
2810
Mohli by sme vytvoriť nový systém,
01:58
We thought, well,
we could make a new system,
we could make a new system,
40
106612
2337
ktorý by však nemal byť ako ten starý.
02:00
but it shouldn't look like the old system.
41
108973
2072
02:03
We agreed that addresses were bad.
42
111628
2115
Súhlasili sme, že adresy sú zlý systém.
Chceli sme niečo veľmi presné,
02:06
We knew we wanted something very precise,
43
114474
2026
02:08
but GPS coordinates,
latitude and longitude,
latitude and longitude,
44
116524
2355
ale GPS súradnice, zemepisná šírka
a dĺžka, boli príliš komplikované.
a dĺžka, boli príliš komplikované.
02:10
were just too complicated.
45
118903
1483
02:13
So we divided the world
into three-meter squares.
into three-meter squares.
46
121256
2843
Tak sme svet rozdelili
na trojmetrové štvorce.
na trojmetrové štvorce.
02:16
The world divides into around 57 trillion
three-meter squares,
three-meter squares,
47
124583
4093
Svet sa dá rozdeliť asi na
57 biliónov trojmetrových štvorcov
57 biliónov trojmetrových štvorcov
a existuje dosť trojslovných kombinácií
na jednoznačnú identifikáciu
na jednoznačnú identifikáciu
02:20
and we found that there are
enough combinations
enough combinations
48
128700
2191
02:22
of three dictionary words
49
130915
1810
02:24
that we could name every three-meter
square in the world uniquely
square in the world uniquely
50
132749
3592
každého trojmetrového štvorca vo svete
len s pomocou troch slov.
len s pomocou troch slov.
02:28
with just three words.
51
136365
1356
02:30
We used 40,000 words,
52
138546
1571
Použili sme 40 000 slov
a 40 000 na tretiu nám dalo
64 biliónov trojslovných kombinácií,
64 biliónov trojslovných kombinácií,
02:32
so that's 40,000 cubed,
53
140141
1593
02:33
64 trillion combinations of three words,
54
141758
3233
02:37
which is more than enough for
the 57-trillion-odd three-meter squares,
the 57-trillion-odd three-meter squares,
55
145015
3888
čo je viac ako dosť pre
57 biliónov trojmetrových štvorcov.
57 biliónov trojmetrových štvorcov.
Nejaké boli aj navyše.
02:40
with a few spare.
56
148927
1183
02:43
So that's exactly what we did.
57
151044
1949
Presne toto sme teda spravili.
Svet sme rozdelili na trojmetrové štvorce
02:45
We divided the world
into three-meter squares,
into three-meter squares,
58
153017
3074
a každému sme pridelili
jedinečný trojslovný identifikátor,
jedinečný trojslovný identifikátor,
02:48
gave each one a unique,
three-word identifier --
three-word identifier --
59
156115
2841
ktorý voláme trojslovná adresa.
02:50
what we call a three-word address.
60
158980
1732
02:53
So for example, right here,
61
161385
3072
Napríklad tu stojím na adrese
mustards.coupons.pinup...
mustards.coupons.pinup...
02:56
I'm standing at mustards-coupons-pinup,
62
164481
2195
02:58
(Laughter)
63
166858
1150
(smiech)
ale tu...
03:00
but over here ...
64
168032
1851
03:02
I'm standing at pinched-
singularly-tutorial.
singularly-tutorial.
65
170753
2948
stojím na adrese
pinched.singularly.tutorial.
pinched.singularly.tutorial.
03:09
But we haven't just done this in English.
66
177133
1971
Takéto adresy ale
neexistujú len v angličtine.
neexistujú len v angličtine.
03:11
We thought it was essential that people
should be able to use this system
should be able to use this system
67
179128
3429
Považovali sme za veľmi dôležité,
aby ľudia tento systém mohli
aby ľudia tento systém mohli
používať vo vlastnom jazyku.
03:14
in their own language.
68
182581
1262
03:15
So far, we've built it into 14 languages,
69
183867
2233
Dnes existuje v 14 jazykoch,
vrátane francúzštiny,
swahilčiny a arabčiny,
swahilčiny a arabčiny,
03:18
including French, Swahili and Arabic,
70
186124
2443
a pracujeme na ďalších ako
xhoština, zuluština a hindčina.
xhoština, zuluština a hindčina.
03:20
and we're working on more now,
like Xhosa, Zulu and Hindi.
like Xhosa, Zulu and Hindi.
71
188591
2832
03:25
But this idea can do a lot more
72
193157
1847
Tento nápad má však aj iné využitia
ako dostať hudobníkov načas na koncert.
ako dostať hudobníkov načas na koncert.
03:27
than just get my musicians
to their gigs on time.
to their gigs on time.
73
195028
2700
03:29
If the 75 percent of countries
that struggle with reliable addressing
that struggle with reliable addressing
74
197752
4177
Ak by 75 % krajín
s problematickými adresami
s problematickými adresami
začali používať trojslovné adresy,
03:33
started using three-word addresses,
75
201953
1704
našla by sa kopa oveľa
dôležitejších uplatnení.
dôležitejších uplatnení.
03:35
there's a stack of far more
important applications.
important applications.
76
203681
2832
03:40
In Durban, South Africa,
77
208033
2430
V Durbane v Južnej Afrike pridelila
mimovládna organizácia Gateway Health
mimovládna organizácia Gateway Health
03:42
an NGO called Gateway Health
78
210487
1657
03:44
have distributed to 11,000
three-word address signs
three-word address signs
79
212168
2950
v okolí 11 000 trojslovných adries
03:47
to their community,
80
215142
1389
aby tehotné ženy mohli
pri pôrode zavolať prvú pomoc
pri pôrode zavolať prvú pomoc
03:48
so the pregnant mothers,
when they go into labor,
when they go into labor,
81
216555
2379
03:50
can call the emergency services
82
218958
1808
a presne označiť, kde ich nájdu,
03:52
and tell them exactly
where to pick them up from,
where to pick them up from,
83
220790
2351
lebo predtým ich sanitky
často hľadali celé hodiny.
často hľadali celé hodiny.
03:55
because otherwise, the ambulances
have often taken hours to find them.
have often taken hours to find them.
84
223165
3353
V Mongolsku tento systém
začala používať miestna pošta,
začala používať miestna pošta,
03:58
In Mongolia, the National Post Service
have adopted the system
have adopted the system
85
226964
3277
ktorá vďaka nemu teraz do mnohých
domácností po prvýkrát doručuje zásielky.
domácností po prvýkrát doručuje zásielky.
04:02
and are now doing deliveries
to many people's houses
to many people's houses
86
230265
2438
04:04
for the first time.
87
232727
1401
OSN ho používa na priradenie súradníc
fotografiám pri katastrofách,
fotografiám pri katastrofách,
04:06
The UN is using it
to geotag photos in disaster zones
to geotag photos in disaster zones
88
234152
3683
aby mohli poslať pomoc na správne miesto.
04:09
so they can deliver aid
to exactly the right place.
to exactly the right place.
89
237859
2672
V Karibiku ho používa aj
pizzeria Domino's Pizza,
pizzeria Domino's Pizza,
04:12
Even Domino's Pizza
are using it in the Caribbean,
are using it in the Caribbean,
90
240555
2670
04:15
because they haven't been able
to find customers' homes,
to find customers' homes,
91
243249
2701
lebo po starom nevedeli
nájsť domy zákazníkov,
nájsť domy zákazníkov,
ale naozaj im chcú pizzu
doručiť, kým je ešte teplá.
doručiť, kým je ešte teplá.
04:17
but they really want to get
their pizza to them while its still hot.
their pizza to them while its still hot.
92
245974
3195
04:21
Shortly, you'll be able to get into a car,
93
249729
2521
Čoskoro si budete môcť
sadnúť do auta, povedať tri slová
sadnúť do auta, povedať tri slová
04:24
speak the three words,
94
252274
1736
a byť navigovaní na správne miesto.
04:26
and the car will navigate you
to that exact spot.
to that exact spot.
95
254034
2357
04:29
In Africa, the continent
has leapfrogged phone lines
has leapfrogged phone lines
96
257888
3525
V Afrike preskočili pevné linky
a začali používať rovno mobily
a začali používať rovno mobily
04:33
to go to mobile phones,
97
261437
1393
a namiesto tradičných pobočiek bánk
prešli rovno na mobilné platby.
prešli rovno na mobilné platby.
04:34
bypassed traditional banks
to go straight to mobile payments.
to go straight to mobile payments.
98
262854
3479
Sme veľmi hrdí na to, že poštové
spoločnosti v 3 afrických krajinách,
spoločnosti v 3 afrických krajinách,
04:39
We're really proud that the post services
of three African countries --
of three African countries --
99
267298
3954
v Nigérii, Džibutsku a Pobreží Slonoviny,
04:43
Nigeria, Djibouti and Côte d'Ivoire,
100
271276
2596
04:45
have gone straight to adopting
three-word addresses,
three-word addresses,
101
273896
2652
začali rovno používať trojslovné adresy
04:48
which means that people in those countries
102
276572
2073
a ich obyvatelia dnes dokážu veľmi
jednoducho vysvetliť, kde bývajú.
jednoducho vysvetliť, kde bývajú.
04:50
have a really simple way
to explain where they live, today.
to explain where they live, today.
103
278669
3172
04:55
For me, poor addressing
was an annoying frustration,
was an annoying frustration,
104
283167
3679
Mne išiel zlý systém adries na nervy,
04:58
but for billions of people,
105
286870
2504
ale pre miliardy ľudí predstavuje
obrovský ekonomický problém,
obrovský ekonomický problém,
05:01
it's a huge business inefficiency,
106
289398
2413
vážne bráni rastu infraštruktúry
05:03
severely hampers
their infrastructure growth,
their infrastructure growth,
107
291835
2681
a môže stáť ľudské životy.
05:06
and can cost lives.
108
294540
1284
05:08
We're on a mission to change that,
109
296837
1628
Našou úlohou je to zmeniť,
tri slová za tromi slovami.
tri slová za tromi slovami.
05:10
three words at a time.
110
298489
1213
05:11
Thank you.
111
299726
1151
Ďakujem.
(potlesk)
05:12
(Applause)
112
300901
4517
ABOUT THE SPEAKER
Chris Sheldrick - EntrepreneurChris Sheldrick is providing a precise and simple way to talk about location, by dividing the world into a grid of three-meter by three-meter squares and assigning each one a unique three-word address.
Why you should listen
It's a fundamental logistical problem: not everyone, or everywhere, has a traditional address, and GPS coordinates can be tough to use. While working in the music industry, Chris Sheldrick noticed that bands and equipment kept getting lost on the way to gigs, and he took up the mission to create a better addressing system for the world. He worked with a mathematician friend to devise the what3words algorithm that has named every 3-metre square in the world. Started in 2013, the system is being used by eight national postal services, and has a range of integration partners across the world in fields as varied as humanitarian aid, logistics, and in-car navigation.
Chris Sheldrick | Speaker | TED.com