ABOUT THE SPEAKER
Mileha Soneji - Product designer
Mileha Soneji believes that having empathy and being able to put yourself in another person's shoes is what makes for great design.

Why you should listen

Mileha Soneji is a trained strategic product designer, originally hailing from the city of Pune in India. She currently works in the Netherlands as a strategist. Her work entails combining the fuzzy front-end of the design process with emerging technologies to answer the question of what needs to be designed in the future.

Even as a child, Mileha had a keen interest in (re)designing things around her, even though she had little knowledge about it as a profession. This led her to take up the Bachelor in Product Design at the MIT School of Design. After graduation, she got a couple of years of work experience in India, where she quickly realized that apart from the actual tangible design, a successful product needs a backbone of thorough research in user needs and market analysis. The need to study this further brought Mileha to Delft University of Technology in the Netherlands to study Strategic Product Design for her Masters.

More profile about the speaker
Mileha Soneji | Speaker | TED.com
TEDxDelft

Mileha Soneji: Simple hacks for life with Parkinson's

Mileha Soneji: Trucos simples para a vida con párkinson

Filmed:
1,033,316 views

As solucións simples son a miúdo as mellores, incluso cando hai que tratar con algo tan complicado coma o párkinson. Nesta charla inspiradora, Mileha Soneji describe deseños accesibles que fan máis doadas as tarefas cotiás de quen vive co párkinson. "A tecnoloxía non o é sempre a resposta", di ela. "O que precisamos son solucións centradas no ser humano".
- Product designer
Mileha Soneji believes that having empathy and being able to put yourself in another person's shoes is what makes for great design. Full bio

Double-click the English transcript below to play the video.

00:12
In India, we have these huge families.
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Na India temos familias enormes
00:15
I bet a lot of you all
must have heard about it.
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-aposto a que moitos de vostedes
teñen oído falar diso-
00:18
Which means that there are
a lot of family events.
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o que implica que hai
moitas xuntanzas familiares.
00:21
So as a child, my parents
used to drag me to these family events.
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E de nena, os meus pais adoitaban
arrastrarme a estas xuntanzas.
00:26
But the one thing
that I always looked forward to
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Pero polo único
que eu sempre devecía
00:29
was playing around with my cousins.
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era xogar cos meus primos.
00:32
And there was always this one uncle
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E sempre estaba este tío meu
00:34
who used to be there,
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que acostumaba estar aí
00:35
always ready, jumping around with us,
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sempre disposto a brincar con nós,
00:37
having games for us,
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a facernos xogos,
00:39
making us kids have the time of our lives.
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para que os rapaces
o pasásemos en grande.
00:42
This man was extremely successful:
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Este home tiña un éxito tremendo:
00:45
he was confident and powerful.
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era moi seguro de si e forte.
00:47
But then I saw this hale and hearty person
deteriorate in health.
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Pero vin como se lle deterioraba
a saúde a esta persoa sa e robusta.
00:53
He was diagnosed with Parkinson's.
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Diagnosticáronlle párkinson.
00:56
Parkinson's is a disease that causes
degeneration of the nervous system,
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A enfermidade de párkinson causa
a dexeneración do sistema nervioso,
01:00
which means that this person
who used to be independent
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o que implica que para esta persoa
noutrora independente
01:03
suddenly finds tasks like drinking coffee,
because of tremors, much more difficult.
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de súbito tarefas coma tomar café,
por mor dos tremores, son dificilísimas.
01:09
My uncle started using a walker to walk,
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O meu tío comezou a usar
un andador para camiñar,
01:12
and to take a turn,
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e para virarse,
01:13
he literally had to take
one step at a time, like this,
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literalmente tiña que dar
un paso de cada vez, así,
01:17
and it took forever.
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e leváballe unha eternidade.
01:20
So this person, who used to be
the center of attention
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Así a todo, esta persoa afeita
a ser o centro de atención
01:23
in every family gathering,
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en todas as reunións familiares,
01:25
was suddenly hiding behind people.
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repentinamente agachábase
detrás da xente.
01:28
He was hiding from the pitiful look
in people's eyes.
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Agochábase da mirada compasiva
dos ollos da xente.
01:32
And he's not the only one in the world.
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E el non é o único do mundo.
01:35
Every year, 60,000 people
are newly diagnosed with Parkinson's,
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Cada ano, diagnostícanse unhas
60.000 persoas máis con párkinson,
01:40
and this number is only rising.
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e esta cantidade vai en aumento.
01:44
As designers, we dream that our designs
solve these multifaceted problems,
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Os deseñadores soñamos con arranxar
estes problemas poliédricos,
01:49
one solution that solves it all,
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cunha solución que o resolva todo,
01:52
but it need not always be like that.
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pero non ten que ser sempre así.
01:55
You can also target simple problems
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Podemos centrarnos
en problemas simples
01:58
and create small solutions for them
and eventually make a big impact.
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e crearlles unha pequena solución
e acadar á fin unha mellora de impacto.
02:03
So my aim here was
to not cure Parkinson's,
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Por iso o meu obxectivo
non era curar o párkinson,
02:06
but to make their everyday tasks
much more simple,
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senón facer as súas tarefas cotiás
moito máis doadas,
02:09
and then make an impact.
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para logo acadar unha mellora.
02:12
Well, the first thing I targeted
was tremors, right?
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Ben, o primeiro que acoutei
foron os tremores, non é?
02:16
My uncle told me that he had stopped
drinking coffee or tea in public
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O meu tío díxome que deixara
de tomar café ou té en público
02:21
just out of embarrassment,
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só pola vergoña que pasaba,
02:23
so, well, I designed the no-spill cup.
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así é que eu deseñei
a cunca antiderrame.
02:27
It works just purely on its form.
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É simplemente a súa forma
a que a fai funcionar.
02:29
The curve on top deflects the liquid
back inside every time they have tremors,
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A curva do bordo desvía o líquido
cara dentro cando hai tremores
02:35
and this keeps the liquid inside
compared to a normal cup.
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e mantén o líquido dentro,
ao revés dunha cunca normal.
02:38
But the key here is that it is not tagged
as a Parkinson's patient product.
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Pero o importante aquí
é non etiquetala para o párkinson.
02:44
It looks like a cup that could be used
by you, me, any clumsy person,
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Parece unha cunca para ser usada
por ti, por min, por calquera torpe,
02:48
and that makes it much more comforting
for them to use, to blend in.
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e iso fai moito máis reconfortante
o seu uso, a integración.
02:53
So, well, one problem solved,
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Moi ben, un problema resolto,
02:56
many more to go.
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aínda queda moito que facer.
02:58
All this while, I was interviewing him,
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En todo este tempo
estiven a entrevistalo,
03:01
questioning him,
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a preguntarlle,
03:02
and then I realized that I was getting
very superficial information,
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e decateime de que obtiña
información moi superficial
03:06
or just answers to my questions.
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ou só respostas ás miñas preguntas.
03:09
But I really needed to dig deeper
to get a new perspective.
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Pero eu necesitaba certamente
afondar ata unha nova perspectiva.
03:13
So I thought, well,
let's observe him in his daily tasks,
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Por iso pensei, ben, observemos
as súas tarefas cotiás,
03:16
while he's eating, while he's watching TV.
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mentres come, mentres mira a televisión.
03:19
And then, when I was actually
observing him walking to his dining table,
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E entón, cando estaba a observar
como ía cara á mesa de xantar
03:23
it struck me, this man who finds it
so difficult to walk on flat land,
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dixen: como este home,
que ten dificultades co piso chairo,
03:29
how does he climb a staircase?
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pode subir polas escaleiras?
03:31
Because in India we do not have
a fancy rail that takes you up a staircase
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Posto que na India non temos
cadeiras elevadoras para subir
03:35
like in the developed countries.
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coma nos países desenvolvidos,
03:37
One actually has to climb the stairs.
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un ten que ascender
de feito polas escaleiras.
03:39
So he told me,
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E nisto díxome el:
03:41
"Well, let me show you how I do it."
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“Ben, vouche ensinar como o fago.”
03:43
Let's take a look at what I saw.
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Vexamos o que vin.
03:48
So he took really long
to reach this position,
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Levoulle moito tempo
adoptar esta posición
03:51
and then all this while, I'm thinking,
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e no entanto, eu estaba a pensar
03:53
"Oh my God, is he really going to do it?
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“Meu deus, vaino facer realmente?
03:55
Is he really, really going to do it
without his walker?"
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Vaino facer realmente sen o andador?”
03:58
And then ...
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E logo...
04:02
(Laughter)
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(Risas)
04:08
And the turns, he took them so easily.
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el vírase, e súbeas moi facilmente.
04:13
So -- shocked?
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Así é que... abraiados?
04:14
Well, I was too.
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Ben, eu tamén.
04:19
So this person who could not
walk on flat land
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Ou sexa que esta persoa
que non camiñaba polo chairo
04:22
was suddenly a pro at climbing stairs.
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de súpeto podía subir as escaleiras.
04:25
On researching this, I realized that
it's because it's a continuous motion.
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Durante a investigación vin
que era polo movemento continuo.
04:30
There's this other man
who also suffers from the same symptoms
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Tamén temos este outro home
que sofre os mesmos síntomas
04:33
and uses a walker,
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e emprega un andador
04:35
but the moment he's put on a cycle,
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pero cando senta nunha bicicleta
04:37
all his symptoms vanish,
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esfúmanse tódolos síntomas
04:38
because it is a continuous motion.
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porque é un movemento continuo.
04:41
So the key for me was to translate
this feeling of walking on a staircase
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Así que eu só tiña de trasladar
a sensación de andar polas escaleiras
04:45
back to flat land.
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ao piso chairo.
04:47
And a lot of ideas
were tested and tried on him,
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E probamos e puxemos en práctica
moitas ideas con el,
04:50
but the one that finally worked
was this one. Let's take a look.
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pero a que funcionou ao final
foi esta. Botémoslle unha ollada!
04:57
(Laughter)
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(Risas)
05:00
(Applause)
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(Aplausos)
05:05
He walked faster, right?
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Andou máis rápido, non si?
05:06
(Applause)
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(Aplausos)
05:11
I call this the staircase illusion,
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Eu chámolle a isto
"ilusión das escaleiras"
05:14
and actually when the staircase illusion
abruptly ended, he froze,
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e de feito, cando a ilusión das escaleiras
acabou de súpeto, el paralizouse
05:18
and this is called freezing of gait.
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e isto chámase "conxelación da marcha".
05:20
So it happens a lot,
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Como isto acontece moito,
05:21
so why not have a staircase illusion
flowing through all their rooms,
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por que non ter a ilusión das escaleiras
ao longo de tódolos seus cuartos,
05:25
making them feel much more confident?
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para facer que se sintan máis seguros?
05:29
You know, technology is not always it.
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Saben? A tecnoloxía non o é todo.
05:32
What we need are human-centered solutions.
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O que nós precisamos son solucións
centradas no ser humano.
05:34
I could have easily
made it into a projection,
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Eu ben puiden crear unha proxección,
05:37
or a Google Glass, or something like that.
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ou unhas gafas Google ou algo parecido.
05:39
But I stuck to simple print on the floor.
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Pero fiquei cun simple debuxo no chan.
05:42
This print could be taken into hospitals
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Este debuxo podería levarse aos hospitais
05:45
to make them feel much more welcome.
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para facelos sentir máis benvidos.
05:48
What I wish to do
is make every Parkinson's patient
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A min o que me gustaría acadar
para os pacientes de párkinson
05:51
feel like my uncle felt that day.
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é que se sentisen coma o meu tío hoxe.
05:54
He told me that I made him feel
like his old self again.
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Díxome que eu lle permitira
sentirse el mesmo outra vez.
05:59
"Smart" in today's world
has become synonymous to high tech,
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“Intelixente” no mundo de hoxe en día
é sinónimo de última tecnoloxía,
06:03
and the world is only getting
smarter and smarter day by day.
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e o mundo é máis e máis intelixente
día a día.
06:07
But why can't smart be something
that's simple and yet effective?
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Pero por que non pode ser intelixente
algo tan sinxelo e tamén efectivo?
06:12
All we need is a little bit of empathy
and some curiosity,
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O que precisamos é algunha empatía
e algo de curiosidade.
06:16
to go out there, observe.
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para saír aí, para observar.
06:18
But let's not stop at that.
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Mais non o deixemos aí!
06:20
Let's find these complex problems.
Don't be scared of them.
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Atopemos estes problemas complexos.
Non lles teñamos medo.
06:24
Break them, boil them down
into much smaller problems,
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Quebrémolos, reduzámolos
a problemas máis pequenos
06:27
and then find simple solutions for them.
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e logo atopémoslles solucións simples.
06:30
Test these solutions, fail if needed,
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Comprobemos estas solucións,
erremos se é preciso,
06:33
but with newer insights to make it better.
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pero con novos coñecementos para mellorar.
06:36
Imagine what we all could do
if we all came up with simple solutions.
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Imaxinen o que poderiamos acadar
con todas as nosas solucións simples.
06:40
What would the world be like
if we combined all our simple solutions?
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Como sería o mundo se combinásemos
todas as nosas solucións simples?
06:44
Let's make a smarter world,
but with simplicity.
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Fagamos un mundo máis intelixente,
pero con simplicidade.
06:47
Thank you.
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Grazas.
06:49
(Applause)
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(Aplausos)

▲Back to top

ABOUT THE SPEAKER
Mileha Soneji - Product designer
Mileha Soneji believes that having empathy and being able to put yourself in another person's shoes is what makes for great design.

Why you should listen

Mileha Soneji is a trained strategic product designer, originally hailing from the city of Pune in India. She currently works in the Netherlands as a strategist. Her work entails combining the fuzzy front-end of the design process with emerging technologies to answer the question of what needs to be designed in the future.

Even as a child, Mileha had a keen interest in (re)designing things around her, even though she had little knowledge about it as a profession. This led her to take up the Bachelor in Product Design at the MIT School of Design. After graduation, she got a couple of years of work experience in India, where she quickly realized that apart from the actual tangible design, a successful product needs a backbone of thorough research in user needs and market analysis. The need to study this further brought Mileha to Delft University of Technology in the Netherlands to study Strategic Product Design for her Masters.

More profile about the speaker
Mileha Soneji | Speaker | TED.com

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