TED2014
Avi Reichental: What's next in 3D printing
Avi Reichental: Što je sljedeće u 3D printanju
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Baš poput svog voljenog djeda, Avi Reichental je izrađivač stvari. Razlika je u tome što on sada može koristiti 3D printere za izradu skoro bilo čega, od skoro bilo kojeg materijala. Reichental nas vodi na putovanje kroz mogućnosti 3D printanja počevši od slatkiša do visoko personaliziranih tenisica.
Avi Reichental - 3D printer
At XponentialWorks, Avi Reichental is helping to imagine a future where 3D scanning-and-printing is an everyday act -- where food, clothing and objects are routinely output at home. Full bio
At XponentialWorks, Avi Reichental is helping to imagine a future where 3D scanning-and-printing is an everyday act -- where food, clothing and objects are routinely output at home. Full bio
Double-click the English transcript below to play the video.
00:12
My grandfather was a cobbler.
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Moj djed je bio postolar.
00:16
Back in the day, he made custom-made shoes.
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U svoje vrijeme, izrađivao
je cipele po narudžbi
je cipele po narudžbi
00:19
I never got to meet him.
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Nikada ga nisam upoznao.
00:22
He perished in the Holocaust.
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Nestao je u Holokaustu.
00:24
But I did inherit his love for making,
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Ali naslijedio sam njegovu
ljubav prema zanatu,
ljubav prema zanatu,
00:28
except that it doesn't exist that much anymore.
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osim što to više nije toliko prisutno.
00:32
You see, while the Industrial Revolution
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Vidite, iako je Industrijska Revolucija
00:35
did a great deal to improve humanity,
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učinila puno za napredak čovječanstva,
00:38
it eradicated the very skill
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iskorijenila je upravo onu vještinu
00:41
that my grandfather loved,
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koju je moj djed veoma volio
00:44
and it atrophied craftsmanship as we know it.
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te je atrofirala umješnost
kakvu poznajemo.
kakvu poznajemo.
00:47
But all of that is about to change with 3D printing,
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Ali sve će se to promijeniti
s 3D printanjem,
s 3D printanjem,
00:52
and it all started with this,
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a počelo je s ovim,
00:57
the very first part
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prvim dijelom
00:59
that was ever printed.
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ikad printanim.
01:01
It's a little older than TED.
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Malo je starije od TED-a.
01:04
It was printed in 1983
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Printao ga je 1983.
01:07
by Chuck Hull,
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Chuck Hull,
01:09
who invented 3D printing.
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koji je izumio 3D printanje.
01:13
But the thing that I want to talk to you about today,
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Ali ono o čemu vam želim govoriti danas,
01:15
the big idea that I want to discuss with you,
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velika ideju koju želim s vama raspraviti,
01:17
is not that 3D printing
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nije ta da će nas 3D printanje
01:19
is going to catapult us into the future,
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katapultirati u budućnost,
01:22
but rather that it's actually going
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nego da će nas ustvari
01:25
to connect us with our heritage,
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povezati s našim naslijeđem
01:28
and it's going to usher in a new era
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te nas ispratiti u novu eru
01:31
of localized, distributed manufacturing
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lokalne, distribuirane manufakture
01:35
that is actually based
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koja je zapravo bazirana
01:36
on digital fabrication.
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na digitalnoj konstrukciji.
01:39
So think about useful things.
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Razmislite o korisnim stvarima.
01:45
You all know your shoe size.
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Svi znate svoj broj cipela.
01:46
How many of you know the size
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Koliko vas zna veličinu
01:48
of the bridge of your nose
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vašeg nosa
01:50
or the distance between your temples?
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ili udaljenost između sljepoočnica?
01:53
Anybody?
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Itko?
01:55
Wouldn't it be awesome if you could,
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Zar ne bi bilo super kad bi mogli,
01:57
for the first time, get eyewear
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po prvi puta, dobiti naočale
01:59
that actually fits you perfectly
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koje vam savršeno pristaju
02:03
and doesn't require any hinge assembly,
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i koje ne zahtijevaju nikakav
sklop za šarke,
sklop za šarke,
02:06
so chances are, the hinges are not going to break?
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što znači da se šarke
vjerojatno neće slomiti?
vjerojatno neće slomiti?
02:10
But the implications of 3D printing
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Ali implikacije 3D printanja
02:13
go well beyond the tips of our noses.
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se protežu dalje od vrhova naših noseva.
02:16
When I met Amanda for the first time,
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Kada sam prvi put upoznao Amandu,
02:18
she could already stand up and walk a little bit
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mogla je već stajati i pomalo hodati
02:21
even though she was paralyzed from the waist down,
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iako je bila paralizirana od struka naniže,
02:24
but she complained to me that her suit
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no požalila mi se da joj je odijelo
02:27
was uncomfortable.
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bilo neudobno.
02:28
It was a beautiful robotic suit
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To je bilo divno robotsko odijelo
02:30
made by Ekso Bionics,
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napravljeno od strane Ekso Bionicsa,
02:32
but it wasn't inspired by her body.
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no nije bilo inspirirano njenim tijelom.
02:35
It wasn't made to measure.
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Nije napravljeno po mjeri.
02:38
So she challenged me to make her something
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Stoga me izazvala da joj napravim nešto
02:40
that was a little bit more feminine,
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što je bilo malo ženstvenije,
02:44
a little bit more elegant,
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elegantnije,
02:47
and lightweight,
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i lagano
02:48
and like good tailors,
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te kao dobri krojači,
02:50
we thought that we would measure her digitally.
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sjetili smo se da je izmjerimo digitalno.
02:54
And we did. We built her an amazing suit.
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I učinili smo to.
Izradili smo joj izvrsno odijelo.
Izradili smo joj izvrsno odijelo.
02:57
The incredible part about what I learned
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Nevjerojatna stvar koju sam naučio
03:00
from Amanda is a lot of us are looking at 3D printing
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od Amande jest ta
da puno nas razmatra 3D printanje
da puno nas razmatra 3D printanje
03:03
and we say to ourselves,
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i govorimo sami sebi:
03:05
it's going to replace traditional methods.
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zamijeniti će tradicionalne metode.
03:08
Amanda looked at it and she said,
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Amanda ga je pogledala i rekla:
03:10
it's an opportunity for me
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To je prilika za mene da
03:12
to reclaim my symmetry
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povratim svoju simetriju
03:14
and to embrace my authenticity.
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i prigrlim svoju autentičnost.
03:17
And you know what? She's not standing still.
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I znate što? Ona ne stoji mirno.
03:19
She now wants to walk in high heels.
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Ona sada želi hodati u potpeticama.
03:24
It doesn't stop there.
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To nije kraj.
03:26
3D printing is changing
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3D printanje mijenja
03:29
personalized medical devices as we know them,
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personalizirane medicinske uređaje
kakve poznajemo,
kakve poznajemo,
03:32
from new, beautiful, conformal,
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od novih, prekrasnih, konformnih
03:37
ventilated scoliosis braces
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ventiliranih aparatića za skoliozu
03:40
to millions of dental restorations
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do milijuna zubnih nadomjestaka
03:43
and to beautiful bracings
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i prekrasnih proteza
03:47
for amputees,
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za ljude s amputacijom,
03:50
another opportunity to emotionally reconnect
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još jedna prilika za
ponovno emocionalno povezivanje
ponovno emocionalno povezivanje
03:53
with your symmetry.
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sa vlastitom simetrijom.
03:55
And as we sit here today,
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I dok mi ovdje danas sjedimo,
03:58
you can go wireless on your braces
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možete se priključiti na
bežični internet preko aparatića
bežični internet preko aparatića
04:01
with clear aligners,
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sa prozirnim poravnavačima,
04:03
or your dental restorations.
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ili zubnih nadomjestaka.
04:05
Millions of in-the-ear hearing aids
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Milijuni slušnih pomagala
04:07
are already 3D printed today.
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se danas već printaju u 3D-u.
04:10
Millions of people are served today
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Milijuni ljudi je usluženo danas
04:12
from these devices.
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pomoću tih naprava.
04:15
What about full knee replacements,
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Što je sa zamjenama za koljeno,
04:19
from your data, made to measure,
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koje su iz vaših podataka
izrađeni po mjeri,
izrađeni po mjeri,
04:22
where all of the tools and guides are 3D printed?
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i gdje su svi alati i upute 3D printani?
04:26
G.E. is using 3D printing
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G.E. koristi 3D printanje
04:30
to make the next generation LEAP engine
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kako bi napravio novu
generaciju LEAP motora
generaciju LEAP motora
04:32
that will save fuel to the tune
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koje će uštedjeti gorivo u iznosu
04:36
of about 15 percent
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od otprilike 15 posto
04:39
and cost for an airline
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i smanjiti trošak aviokompaniji
04:41
of about 14 million dollars.
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za oko 14 milijuna dolara.
04:43
Good for G.E., right?
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Dobro za G.E., zar ne?
04:45
And their customers and the environment.
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Kao i njihove klijente i okoliš.
04:48
But, you know, the even better news
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Ali, znate, još bolje vijesti
04:50
is that this technology is no longer reserved
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su te da ova tehnologija
više nije rezervirana
više nije rezervirana
04:53
for deep-pocketed corporations.
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za korporacije dubokih džepova.
04:56
Planetary Resources, a startup
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Planetary Resources, startup
04:59
for space explorations
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za svemirska istraživanja
05:01
is going to put out its first
space probe later this year.
space probe later this year.
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izbacit će na tržište svoju
prvu svemirsku sondu kasnije ove godine.
prvu svemirsku sondu kasnije ove godine.
05:05
It was a fraction of a NASA spaceship,
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Bila je djelić NASA-inog svemirskog broda,
05:09
it costs a fraction of its cost,
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košta samo djelić njegove cijene,
05:12
and it's made with less than a dozen moving parts,
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i napravljena je s manje od
dvanaest pokretnih dijelova,
dvanaest pokretnih dijelova,
05:16
and it's going to be out in space later this year.
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i bit će poslana u svemir
kasnije ove godine.
kasnije ove godine.
05:20
Google is taking on this very audacious project
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Google je započeo
s jednim vrlo smjelim projektom
s jednim vrlo smjelim projektom
05:23
of making the block phone, the Ara.
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izrade blok telefona, Ara.
05:26
It's only possible because of the development
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To je moguće samo zbog razvoja
05:28
of high-speed 3D printing that for the first time
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3D printanja visoke brzine
koje može po prvi puta
koje može po prvi puta
05:31
will make functional, usable modules
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napraviti funkcionalne, iskoristive module
05:35
that will go into it.
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koji se umeću unutra.
05:36
A real moonshot, powered by 3D printing.
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Pravo lansiranje na Mjesec,
osigurano 3D printanjem.
osigurano 3D printanjem.
05:40
How about food?
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Što je s hranom?
05:42
What if we could, for the first time,
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Što ako bismo mogli, po prvi put,
05:45
make incredible delectables
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izraditi nevjerojatne slatkiše,
05:48
like this beautiful TED Teddy here,
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poput ovog ovdje prekrasnog
TED medvjedića,
TED medvjedića,
05:53
that are edible?
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koji su jestivi?
05:54
What if we could completely
change the experience,
change the experience,
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Što ako bismo mogli
u potpunosti promijeniti iskustvo,
u potpunosti promijeniti iskustvo,
05:58
like you see with that absinthe serving
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kao što možete vidjeti
kod ovog serviranja absinta,
kod ovog serviranja absinta,
06:02
that is completely 3D printed?
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koje je u potpunosti 3D printano?
06:06
And what if we could begin to put ingredients
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I što ako bismo mogli
početi stavljati sastojke
početi stavljati sastojke
06:10
and colors and flavors in every taste,
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i boje i arome u svaki okus,
06:14
which means not only delicious foods
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što znači da nam je ne samo ukusna hrana
06:17
but the promise of personalized nutrition
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nego i personalizirana prehrana
06:20
around the corner?
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već iza ugla?
06:22
And that gets me to one of the
biggest deals about 3D printing.
biggest deals about 3D printing.
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To me dovodi do jedne od
najvažnijih stvari u vezi 3D printanja.
najvažnijih stvari u vezi 3D printanja.
06:25
With 3D printing, complexity is free.
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S 3D printanjem,
kompleksnost je besplatna.
kompleksnost je besplatna.
06:28
The printer doesn't care
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Printer nije briga
06:31
if it makes the most rudimentary shape
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da li proizvodi najrudimentarniji oblik
06:33
or the most complex shape,
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ili najkompleksniji oblik,
06:35
and that is completely turning design
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i to u potpunosti okreće dizajn
06:39
and manufacturing on its head as we know it.
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i proizvodnju kakve poznajemo naglavačke.
06:42
Many people think that 3D printing will be
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Puno ljudi misli da će 3D printanje biti
06:45
the end of manufacturing as we know it.
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kraj proizvodnje kakvu poznajemo.
06:48
I think that it's the opportunity to put
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Ja mislim da je to prilika za stavljanje
06:51
tomorrow's technology in the hands of youngsters
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sutrašnje tehnologije u ruke mladih,
06:54
that will create endless abundance
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što će stvoriti beskrajno obilje
06:57
of job opportunities,
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poslovnih prilika
06:59
and with that,
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te s time,
07:01
everybody can become an expert maker
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svatko može postati stručni kreator
07:04
and an expert manufacturer.
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i stručni proizvođač.
07:06
That will take new tools.
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Za to će biti potrebni novi alati.
07:08
Not everybody knows how to use CAD,
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Nitko ne zna koristiti CAD,
07:11
so we're developing haptics,
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tako da razvijamo haptičke sprave,
07:13
perceptual devices
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perceptualne uređaje
07:15
that will allow you to touch
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koje vam omogućuju da dodirnete
07:16
and feel your designs
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i osjetite svoj dizajn
07:18
as if you play with digital clay.
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kao da se igrate s digitalnom glinom.
07:21
When you do things like that,
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Kada radite takve stvari,
07:23
and we also developed things that take
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a mi također razvijamo
stvari koje stvaraju
stvari koje stvaraju
07:25
physical photographs that are instantly printable,
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fizičke fotografije koje
se mogu odmah printati
se mogu odmah printati
07:27
it will make it easier to create content,
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olakšat će se kreiranje sadržaja,
07:30
but with all of the unimagined,
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ali sa svime nezamišljenim
07:33
we will also have the unintended,
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također imamo i nenamjeravano,
07:35
like democratized counterfeiting
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kao što je demokratizirano krivotvorenje
07:41
and ubiquitous illegal possession.
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i sveprisutno ilegalno posjedovanje.
07:44
So many people ask me,
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Jako puno ljudi me pita
07:45
will we have a 3D printer in every home?
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hoćemo li imati 3D printer u svakom domu?
07:48
I think it's the wrong question to ask.
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Ja mislim da je to krivo pitanje.
07:50
The right question to ask is,
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Pravo pitanje je
07:51
how will 3D printing change my life?
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kako će 3D printanje promijeniti moj život?
07:55
Or, in other words, what room in my house
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Ili, drugim riječima,
u koju sobu u mojoj kući
u koju sobu u mojoj kući
07:57
will 3D printing fit in?
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će stati 3D printer?
07:59
So everything that you see here
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Tako da sve što ovdje vidite
08:01
has been 3D printed,
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bilo je 3D printano
08:04
including these shoes
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uključujući i ove cipele
08:07
at the Amsterdam fashion show.
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na Amsterdamskoj modnoj reviji.
08:09
Now, these are not my grandfather's shoes.
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Ovo nisu cipele moga djeda.
08:13
These are shoes that represent
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Ovo su cipele koje predstavljaju
08:14
the continuation of his passion
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nastavak njegove strasti
08:16
for hyper-local manufacturing.
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za hiper-lokalnu proizvodnju.
08:19
My grandfather didn't get to see Nike
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Moj djed nije doživio Nike-ovo
08:24
printing cleats for the recent Super Bowl,
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printanje kopački za nedavni Super Bowl,
08:29
and my father didn't get to see me standing
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a moj otac nije doživio kako stojim
08:32
in my hybridized 3D printed shoes.
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u svojim hibridiziranim
3D printanim cipelama.
3D printanim cipelama.
08:35
He passed away three years ago.
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Umro je prije 3 godine.
08:38
But Chuck Hull, the man that invented it all,
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Ali Chuck Hull,
čovjek koji je sve to izumio,
čovjek koji je sve to izumio,
08:41
is right here in the house today,
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2369
je ovdje s nama danas,
08:43
and thanks to him,
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i zahvaljujući njemu,
08:45
I can say, thanks to his invention, I can say
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mogu reći, zahvaljujući
njegovom izumu, mogu reći
njegovom izumu, mogu reći
08:48
that I am a cobbler too,
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1977
da sam i ja postolar.
08:50
and by standing in these shoes
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I stojeći u ovim cipelama,
08:52
I am honoring my past
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ja odajem počast svojoj prošlosti
08:55
while manufacturing the future.
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2152
dok stvaram budućnost.
08:57
Thank you.
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Hvala.
08:58
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Avi Reichental - 3D printerAt XponentialWorks, Avi Reichental is helping to imagine a future where 3D scanning-and-printing is an everyday act -- where food, clothing and objects are routinely output at home.
Why you should listen
Avi Reichental is the founder and CEO of XponentialWorks, a venture, advisory and product development company specializing in 3D printing and other exponential technologies. From 2003-2015, he was the CEO of 3D Systems, transforming the company into a global leader in the field of rapid prototyping. He envisions a 3D printer in every house.
Reichental holds numerous leadership positions at a range of 3D printing companies, including founder and CEO of Nexa 3D; chairman of Nano Dimension; and co-founder and executive chairman of NXT Factory.
Read his thought leadership articles at Forbes, Fortune, TechCrunch and Money Inc. and check out his video library.
Avi Reichental | Speaker | TED.com