ABOUT THE SPEAKER
Mark Tercek - Environmental leader
Mark Tercek leads a team committed to tackling the world's biggest environmental challenges -- protecting land and water, addressing climate change, providing food and water sustainably, and building healthy cities.

Why you should listen

Mark Tercek is CEO of The Nature Conservancy (TNC), the world's largest conservation organization, and author of the best-seller Nature's Fortune: How Business and Society Thrive by Investing in Nature. After a 24-year career at Goldman Sachs, where he served as a managing director and Partner, Tercek became an "investment banker for nature." He brings deep business experience to his role at TNC, where he leads the organization's efforts to bring together diverse groups to find pragmatic, common-ground solutions to protect nature at scale. He is a champion of the idea of natural capital -- valuing nature for its own sake as well as for the services it provides for people, such as clean air and water, productive soils and a stable climate. Growing up as a city kid in Cleveland, Tercek was a late-bloomer to conservation. It was becoming a parent that sparked his passion for nature. "I want to be able to look my kids in the eye and tell them I did all I could to leave the world a better place," he says.

With support from the Audacious Project at TED, Tercek and his colleagues at TNC are launching a bold plan that could protect 4 million square kilometers of ocean over five years. 

More profile about the speaker
Mark Tercek | Speaker | TED.com
TED2019

Mark Tercek: An ingenious proposal for scaling up marine protection

Mark Tercek: Ambiciozni plan zaštite svjetskih mora

Filmed:
1,702,757 views

Otočne i obalne države trebaju štititi teritorijalne vode kako bi sačuvale zdravlje oceana. Ali one često imaju velik dug i ne mogu dati prednost očuvanju oceana u odnosu na druge potrebe. Mark Tercek i njegov tim u The Nature Conservancy pronašli su način da se to riješi: restrukturirati državni dug, a država bi se u zamjenu obvezala na zaštitu obalnih područja. Saznajte što su "Plave obveznice za očuvanje" i kako i vi možete pomoći stvoriti milijarde dolara za naše oceane. Ovaj ambiciozni plan dio je smjelog projekta (Audacious Project), TED-ove inicijative za globalne promjene. (Izgovara Ladan Wise)
- Environmental leader
Mark Tercek leads a team committed to tackling the world's biggest environmental challenges -- protecting land and water, addressing climate change, providing food and water sustainably, and building healthy cities. Full bio

Double-click the English transcript below to play the video.

00:12
AhAh, earth'szemlja je oceansoceani.
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Zemljini oceani.
00:14
They are beautifullijep,
inspiringinspiriranje, life-sustainingodržava na životu.
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Prekrasni su, nadahnjuju
i podržavaju život.
00:18
They are alsotakođer, as you're probablyvjerojatno
quitedosta awaresvjestan, more or lessmanje screwedpijan.
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Oni su, vjerojatno to znate,
više ili manje uništeni.
00:22
In the SeychellesSejšeli, for exampleprimjer,
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Na Sejšelskim otocima
00:23
humanljudski activitiesdjelatnost and climateklima changepromijeniti
have left coralskoralji bleachedbijeljeni.
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ljudska aktivnost i klimatske promjene
opustošili su koraljne grebene.
00:27
OverfishingPrelov has causedizazvan
fishriba stockszalihe to plummetmandata.
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Preveliki izlov je uništio riblji fond.
00:30
BiodiversityBiološke raznolikosti is in perilopasnost.
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Bioraznolikost je u opasnosti.
00:31
So what can we do?
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Što možemo učiniti?
00:33
Well, some formoblik of protectionzaštita, obviouslyočito.
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Očito je potrebna neka zaštita.
00:35
NaturePriroda is very resilientelastičan.
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Priroda je vrlo otporna.
00:37
When marinemarinac areaspodručja
are strategicallyStrateški protectedzaštićeni,
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Kad neka morska područja
strateški zaštitimo,
00:39
entirečitav ecosystemsekosustavi can bounceodskočiti back.
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mogu se oporaviti cijeli ekosustavi.
00:42
HoweverMeđutim, creatingstvaranje marinemarinac
protectedzaštićeni areaspodručja isn't easylako.
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Ali, stvaranje zaštićenih
morskih područja nije lako.
00:45
First, you have the issueizdanje
of figuringfiguring out where to protectzaštititi.
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Prvi problem je izabrati lokaciju.
00:48
This coralkoraljni reefgreben overlapspreklapanja with that
internationalmeđunarodna fishingribolov routeput,
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Ovaj koraljni greben se preklapa
s onom velikom ribarskom rutom
00:51
intersectsukrštava with this fishriba hatcherymrijestilišta.
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i još presijeca ovo ribogojilište.
00:53
Everything is interconnectedpovezan.
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Sve je međusobno povezano.
00:55
And marinemarinac protectionzaštita plansplanovi
mustmora take into accountračun
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Plan zaštite morskog područja
treba uzeti u obzir
00:57
how one areapodručje affectsutječe anotherjoš.
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utjecaj jednog područja na drugo.
00:59
Then, there's the issueizdanje
of gettinguzimajući everyonesvatko on boardodbor.
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Drugi problem je kako uključiti
sve članove zajednice.
Glavni dio obalne ekonomije
čine ribarstvo i turizam.
01:02
CoastalObalni economiesekonomija
oftenčesto relyosloniti on fishingribolov and tourismturizam.
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01:04
If people think they can't do theirnjihov work,
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Ako ljudi misle
da ne mogu odraditi svoj posao,
01:06
there's no chanceprilika of gettinguzimajući
the locallokalne buy-inkupiti u you need
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neće se uključiti dovoljno zajednice
01:09
for the areapodručje to be successfuluspješan.
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da bi područje uspješno štitili.
01:11
MarineMarinac protectedzaštićeni areaspodručja
mustmora alsotakođer be enforcedprovodi.
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Zaštićena morska područja
treba zakonski proglasiti.
01:13
That meanssredstva the governmentvlada itselfsebe
mustmora be deeplyduboko investeduloženo in the planplan.
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To znači da se i vlada mora
jako zauzeti za plan.
01:17
TokenToken supportpodrška will not cutrez it.
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Simbolična podrška neće dati rezultat.
01:18
And finallykonačno, conservationkonzervacija requirestraži moneynovac.
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Konačno, zaštita okoliša traži novac.
01:21
A lot of it.
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Puno novca.
Otočne i obalne države možda
žele zaštititi svoja mora,
01:22
GovernmentsVlade in islandotoka and coastalpriobalni nationsnacije
maysvibanj want to protectzaštititi theirnjihov watersvode,
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ali te države često imaju veliki dug
01:26
but oftenčesto these nationsnacije
have very highvisok debtdug
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01:28
and can't affordpriuštiti
to prioritizeprvenstvo conservationkonzervacija.
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i ne mogu sebi priuštiti
da okoliš ima prioritet.
01:31
If we relyosloniti on philanthropicfilantropski dollarsdolara alonesam
to fundfond marinemarinac protectionzaštita,
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Ako se oslonimo samo
na dobrotvorne donacije,
01:34
we mightmoć get a smallmali
marine-protectedzaštićeni morski areapodručje here,
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moći ćemo štititi jedno
malo područje ovdje
01:36
anotherjoš little one there.
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i drugo, opet malo, tamo.
01:38
But we need more
marinemarinac protectedzaštićeni areaspodručja fasterbrže,
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Ali nama treba više
zaštićenih područja, što brže,
01:40
to have lastingtrajanju impactudar.
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da bi nastao trajni učinak.
01:42
So what exactlytočno does
smartpametan oceanokean conservationkonzervacija look like?
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Kako točno izgleda
pametna zaštita oceana?
01:45
How do we get the moneynovac,
governmentvlada supportpodrška and carefulpažljiv planningplaniranje
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Kako se dobiva novac,
vladina potpora i pažljivo planiranje
01:49
that takes into accountračun
bothoba locallokalne economiesekonomija
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koje obuhvaća istovremeno
i lokalno gospodarstvo
01:51
and complexkompleks ecosystemsekosustavi?
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i složenost ekosustava?
01:53
We want to sharePodjeli with you
an audaciousSuludo hrabar ideaideja
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Podijelit ćemo s vama smionu ideju
01:56
from The NaturePriroda ConservancyConservancy.
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iz The Nature Conservancy (TNC).
01:57
It seekstraži to addressadresa
all of these things in one fellpao swoopprepad.
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Ideja obuhvaća sve ove probleme.
02:00
They'veSu realizedshvatio that debtdug heldodržanog
by islandotoka and coastalpriobalni nationsnacije
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Shvatili su da je dug
otočnih i obalnih naroda
02:03
is the very thing that will enableomogućiti them
to achievepostići theirnjihov conservationkonzervacija goalsciljevi.
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baš ona stvar koja će im omogućiti
da postignu ciljeve zaštite.
02:07
TNC'sTNC ' s ideaideja is to restructurerestrukturiranje this debtdug,
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Ideja TNC-a je restrukturiranje duga,
02:10
to generategenerirati the fundsfondovi and politicalpolitički will
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čime se stvaraju fondovi i politička volja
02:12
to protectzaštititi reefsgrebeni, mangrovesmangrova and fisheriesribarstvo.
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da se zaštite grebeni, mangrovi i ribolov.
02:15
For exampleprimjer, if you refinancerefinanciranje your housekuća
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Primjerice, kad vi refinancirate kuću,
02:18
to take advantageprednost
of a better interestinteres ratestopa,
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uzimate pogodnost niže kamatne stope,
02:20
maybe you use the savingsštednja
to insulateizolirati your atticpotkrovlje.
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a ušteđenu svotu možda potrošite
na izolaciju tavana.
02:22
That's what BluePlava BondsObveznice for ConservationOčuvanje do
for entirečitav coastalpriobalni countrieszemlje.
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Plave obveznice za ocean
rade isto to za cijele obalne države.
02:26
RefinanceRefinanciranje the debtdug,
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Reprogramiraju dug
02:28
then use the savingsštednja
to createstvoriti marinemarinac protectedzaštićeni areaspodručja.
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pa ušteđeno ulažu u stvaranje
zaštićenih morskih područja.
02:31
Of coursenaravno, sovereignsuveren debtdug restructuringrestrukturiranje
is more complicatedsložen than that,
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Reprogramiranje nacionalnog duga
je puno složenije od rečenog,
02:34
but you get the basicosnovni ideaideja.
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ali shvaćate osnovnu ideju.
02:36
If investorsinvestitori put in
40 millionmilijuna dollarsdolara now,
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Ako investitori danas
ulože 40 milijuna dolara,
02:38
it can unlockotključavanje as much as 1.6 billionmilijardi
for oceanokean conservationkonzervacija.
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to sutra može osloboditi
1,6 milijardi za zaštitu oceana.
02:42
And this is how the work getsdobiva doneučinio.
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A taj se posao obavlja ovako.
02:44
StepKorak one: negotiatepregovarati the dealdogovor.
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Pvi korak: Pregovori
02:46
A coastalpriobalni nationnarod commitsPočini to protectzaštititi
at leastnajmanje 30 percentposto of its oceanokean areaspodručja.
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Država se prvo obvezuje da će zaštititi
bar 30% svog dijela oceana.
02:50
In exchangerazmjena, The NaturePriroda ConservancyConservancy
bringdonijeti investorsinvestitori, publicjavnost fundersfinancijeri
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The Nature Conservancy tada dovodi
investitore, javne fondove
02:55
and internationalmeđunarodna
developmentrazvoj organizationsorganizacija
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i međunarodne razvojne organizacije
02:57
to the tablestol to restructurerestrukturiranje
a portiondio of the nation'snacije debtdug,
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kako bi restrukturirali
dio nacionalnog duga,
03:00
leadingvodeći to lowerdonji interestinteres ratesstope
and longerviše repaymentotplate periodsrazdoblja.
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čime se dolazi do nižih kamatnih stopa
i duljih perioda otplate.
03:03
StepKorak two: createstvoriti a marinemarinac planplan.
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Drugi korak: Stvoriti plan zaštite mora
03:05
SimultaneouslyIstovremeno, The NaturePriroda ConservancyConservancy
worksdjela with marinemarinac scientistsznanstvenici,
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TNC istovremeno surađuje s biolozima mora,
03:09
governmentvlada leadersčelnici and locallokalne stakeholderssudionici
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vladom i lokalnim dioničarima
03:11
to createstvoriti a detaileddetaljne conservationkonzervacija planplan
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na izradi detaljnog plana zaštite
03:13
that integratesintegrira the needspotrebe of the oceanokean
with the needspotrebe of the people.
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koji integrira potrebe oceana
s potrebama ljudi.
03:16
StepKorak threetri: activateaktiviranje for longevitydugovječnost.
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Treći korak: Osiguranje trajnosti
03:19
TNCPNS establishesuspostavlja an independentlysamostalno runtrčanje
conservationkonzervacija trustpovjerenje fundfond.
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TNC pokreće neovisnu
zakladu za zaštitu okoliša.
03:23
The savingsštednja from the debtdug
restructurerestrukturiranje goeside into it
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Uštede iz restrukturiranja duga
se ulažu u zakladu
03:25
to supportpodrška newnovi marinemarinac protectedzaštićeni areaspodručja.
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i troše za nova zaštićena morska područja.
03:27
The trustpovjerenje then holdsdrži the governmentvlada
accountableodgovoran for its commitmentsobveze,
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Zaklada prati ispunjava li vlada
preuzete obveze
03:31
ensuringosiguravanje that the BluePlava BondsObveznice
financefinancije realstvaran protectionzaštita effortsnapori.
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kako bi se ''Plavim obveznicama''
financirali stvarni napori.
03:34
Could this planplan work?
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Može li ovaj plan uspjeti?
03:35
It alreadyveć has.
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Već jest.
03:37
In 2016, TNCPNS helpedpomogao createstvoriti a nationalnacionalna
conservationkonzervacija planplan in the SeychellesSejšeli.
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2016. TNC je stvorio nacionalni
plan zaštite na Sejšelskim otocima.
03:43
TNCPNS restructuredRestrukturirana 22 millionmilijuna dollarsdolara
of the government'svlade debtdug.
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U TNC-u su restrukturirali
22 milijuna dolara vladinoga duga.
03:47
And in exchangerazmjena, the governmentvlada agreeddogovoren
to protectzaštititi 30 percentposto of its marinemarinac areaspodručja.
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A vlada se zauzvrat složila da će
zaštititi 30 posto svog mora.
03:51
TodayDanas, the SeychellesSejšeli is on trackstaza
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Danas na Sejšelima
planiraju zaštititi još
400 000 km2 oceana.
03:53
to protectzaštititi 400,000
squarekvadrat kilometerskilometara of oceanokean.
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03:56
That's an areapodručje
roughlygrubo the sizeveličina of GermanyNjemačka.
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To je područje veličine jedne Njemačke.
03:58
The SeychellesSejšeli
is protectingzaštitu its coralkoraljni reefsgrebeni,
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Sejšeli štite svoje koraljne grebene,
04:01
it's replenishingnadomještanje its fisheriesribarstvo,
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obnavljaju riblji fond,
04:02
it's improvingpoboljšanje its resilienceelastičnost
to climateklima changepromijeniti.
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poboljšavaju otpornost
na klimatske promjene.
04:05
At the sameisti time,
it's strengtheningjačanje its economyEkonomija.
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Istovremeno jačaju i svoju ekonomiju.
04:09
This successuspjeh is makingizrađivanje
other governmentsvlade take noteBilješka.
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Druge su zemlje primijetile taj uspjeh.
04:11
ManyMnogi want to be partdio of this.
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I mnoge se žele priključiti.
04:13
There's an opportunityprilika
to scaleljestvica this up, dramaticallydramatično.
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To je prilika da se sve ovo
dramatično proširi.
04:16
And fastbrzo.
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I jako brzo.
04:17
TNCPNS has identifiedidentificirati 20 more nationsnacije
where suchtakav a planplan should be possiblemoguće.
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U TNC-u su procijenili još 20 zemalja
u kojima je moguć ovakav plan.
04:21
But to executeizvršiti, they need seedsjeme capitalglavni.
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Ali trebaju početni kapital.
04:23
And to put in placemjesto locallokalne teamstimovi
who can developrazviti conservationkonzervacija plansplanovi,
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Trebaju i osnovati lokalni tim
koji će razviti plan zaštite,
04:26
work with all the stakeholderssudionici
and structurestruktura the dealsPopularna.
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pregovarati sa svim dioničarima
i izraditi dogovore.
04:29
If they get the supportpodrška they need
over the nextSljedeći fivepet yearsgodina,
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Dobiju li nužnu potporu
u idućih pet godina,
mogli bi zaštititi 4 milijuna
kvadratnih kilometara oceana.
04:32
they could protectzaštititi fourčetiri millionmilijuna
squarekvadrat kilometerskilometara of oceanokean.
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To je deset ukupnih površina Njemačke.
04:35
That's 10 GermaniesNjemačke.
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04:36
This would increasepovećati
the amountiznos of protectedzaštićeni areaspodručja
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Tako bi povećali zaštićena područja
04:38
in all of the world'ssvijetu oceansoceani
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svih svjetskih oceana
04:40
by an incrediblenevjerojatan 15 percentposto.
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za nevjerojatnih 15 posto.
04:42
It would allowdopustiti vastogroman trackspjesme
of the world'ssvijetu coralkoraljni reefsgrebeni to replenishnapuniti
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Obnovila bi se prostrana područja
koraljnih grebena
04:45
and give safesef harborluka to countlessnebrojen speciesvrsta.
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i stvorila utočišta brojnim vrstama.
04:48
This would be trulyuistinu incrediblenevjerojatan.
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Bilo bi to zaista nevjerojatno.
04:50
And it's really just the beginningpočetak.
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A to je samo početak.
04:52
Because there aren'tnisu
20 countrieszemlje in the worldsvijet
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Jer nema u cijelom svijetu samo 20 država
u kojima je moguća ovakva pretvorba duga.
04:54
where this kindljubazan of debtdug
conversionpretvorbe would work.
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Ima ih oko 100.
04:56
There are almostskoro 100.
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04:57
With this approachpristup, everyonesvatko winspobjeda.
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Ovakvim pristupom svatko dobiva.
05:00
GovernmentsVlade, locallokalne citizensgrađani, fundersfinancijeri,
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Vlade, lokalni građani, investitori,
05:03
and mostnajviše importantlyvažnije, our oceansoceani.
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i najvažnije, naši oceani.
05:05
So in factčinjenica, we all winpobijediti.
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Dobivamo, zapravo, svi.
05:08
AhAh, earth'szemlja je oceansoceani.
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Zemljini oceani.
05:13
[The AudaciousSmiona ProjectProjekt]
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[The Audacious Project]
Translated by Marino Žarnić
Reviewed by Sanda Liker

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ABOUT THE SPEAKER
Mark Tercek - Environmental leader
Mark Tercek leads a team committed to tackling the world's biggest environmental challenges -- protecting land and water, addressing climate change, providing food and water sustainably, and building healthy cities.

Why you should listen

Mark Tercek is CEO of The Nature Conservancy (TNC), the world's largest conservation organization, and author of the best-seller Nature's Fortune: How Business and Society Thrive by Investing in Nature. After a 24-year career at Goldman Sachs, where he served as a managing director and Partner, Tercek became an "investment banker for nature." He brings deep business experience to his role at TNC, where he leads the organization's efforts to bring together diverse groups to find pragmatic, common-ground solutions to protect nature at scale. He is a champion of the idea of natural capital -- valuing nature for its own sake as well as for the services it provides for people, such as clean air and water, productive soils and a stable climate. Growing up as a city kid in Cleveland, Tercek was a late-bloomer to conservation. It was becoming a parent that sparked his passion for nature. "I want to be able to look my kids in the eye and tell them I did all I could to leave the world a better place," he says.

With support from the Audacious Project at TED, Tercek and his colleagues at TNC are launching a bold plan that could protect 4 million square kilometers of ocean over five years. 

More profile about the speaker
Mark Tercek | Speaker | TED.com

Data provided by TED.

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