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Jeff Smith: Lessons in business ... from prison
Jeff Smith: Pelajaran bisnis -- dari penjara
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Jeff Smith dipenjara selama 1 tahun. Namun yang dia temukan di dalam tidak seperti yang dibayangkan -- dia melihat kecerdikan dan akal bisnis yang tidak terbatas. Dia bertanya: Mengapa kita tidak mengambil potensi wirausaha ini untuk menolong mantan narapidana untuk berperan bagi masyarakat setelah mereka keluar? (Dari TED Talent Search di TED@NewYork.)
Jeff Smith - Recovering politician
Once an up-and-coming star in the Missouri State Senate, Jeff Smith went to prison for covering up an election law violation. Since his release, he's created a new space for himself as a professor, writer, political commentator and advocate for those he was locked up with. Full bio
Once an up-and-coming star in the Missouri State Senate, Jeff Smith went to prison for covering up an election law violation. Since his release, he's created a new space for himself as a professor, writer, political commentator and advocate for those he was locked up with. Full bio
Double-click the English transcript below to play the video.
00:16
B.J. was one of many fellow inmates
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B.J. adalah salah satu dari banyak narapidana
00:19
who had big plans for the future.
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yang memiliki rencana besar untuk masa depannya.
00:21
He had a vision. When he got out,
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Dia memiliki visi, saat keluar
00:23
he was going to leave the dope game for good and fly straight,
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dia akan berhenti memakai obat bius selamanya dan bertobat,
00:26
and he was actually working on merging his two passions into one vision.
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dia sebenarnya sedang mencoba menggabungkan kedua gairahnya menjadi satu visi.
00:31
He'd spent 10,000 dollars
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Dia telah menghabiskan 10.000 dolar
00:33
to buy a website that exclusively featured women
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untuk membeli situs yang secara eksklusif menampilkan
00:36
having sex on top of or inside of luxury sports cars. (Laughter)
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wanita sedang berhubungan intim di dalam ataupun di atas mobil sport. (Tawa)
00:42
It was my first week in federal prison,
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Itu adalah minggu pertama saya di penjara
00:45
and I was learning quickly that it wasn't what you see on TV.
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dan saya dengan cepat belajar bahwa penjara tidak seperti yang Anda lihat di televisi.
00:49
In fact, it was teeming with smart, ambitious men
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Sebenarnya, penjara dipenuhi dengan orang cerdas dan ambisius
00:52
whose business instincts were in many cases
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yang naluri bisnisnya dalam banyak hal
00:55
as sharp as those of the CEOs
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sama tajamnya dengan para CEO
00:58
who had wined and dined me six months earlier
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yang bersantap bersama saya 6 bulan sebelumnya
00:59
when I was a rising star in the Missouri Senate.
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saat saya menjadi bintang yang sedang naik daun di Senat Missouri.
01:04
Now, 95 percent of the guys that I was locked up with
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Kini, 95 persen dari orang-orang yang dipenjara bersama saya
01:07
had been drug dealers on the outside,
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adalah penjual obat terlarang,
01:10
but when they talked about what they did,
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namun saat mereka berbicara tentang pekerjaan mereka
01:13
they talked about it in a different jargon,
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mereka berbicara dengan ungkapan yang berbeda,
01:16
but the business concepts that they talked about
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namun konsep bisnis yang mereka bicarakan
01:17
weren't unlike those that you'd learn in a first year MBA class at Wharton:
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tidak akan seperti yang Anda pelajari pada tahun pertama program MBA di Wharton:
01:21
promotional incentives, you never charge a first-time user,
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dorongan promosional, Anda menggratiskan para pengguna pertama,
01:26
focus-grouping new product launches,
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fokus-fokus grup dalam peluncuran produk baru,
01:29
territorial expansion.
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perluasan menurut daerah.
01:31
But they didn't spend a lot of time reliving the glory days.
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Namun mereka tidak menghabiskan waktu untuk menghidupkan masa kejayaan mereka kembali.
01:35
For the most part, everyone was just trying to survive.
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Kebanyakan, mereka hanya mencoba bertahan hidup.
01:38
It's a lot harder than you might think.
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Itu jauh lebih sulit daripada yang Anda pikirkan.
01:40
Contrary to what most people think,
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Tidak seperti yang dipikirkan kebanyakan orang,
01:43
people don't pay, taxpayers don't pay, for your life
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orang-orang, para pembayar pajak, tidak membayar untuk dapat hidup,
01:46
when you're in prison. You've got to pay for your own life.
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Di penjara, Anda harus membayar untuk hidup.
01:48
You've got to pay for your soap, your deodorant,
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Anda harus membayar untuk sabun, deodoran,
01:50
toothbrush, toothpaste, all of it.
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sikat gigi, pasta gigi, semuanya.
01:53
And it's hard for a couple of reasons.
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Dan hal itu sulit karena beberapa alasan.
01:54
First, everything's marked up 30 to 50 percent
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Pertama, semua barang lebih mahal 30 hingga 50 persen
01:56
from what you'd pay on the street,
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daripada yang dijual di jalanan,
01:58
and second, you don't make a lot of money.
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dan kedua, Anda tidak mendapat banyak uang.
02:00
I unloaded trucks. That was my full-time job,
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Saya menurunkan barang dari truk. Itu pekerjaan
02:03
unloading trucks at a food warehouse,
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penuh-waktu saya, di gudang makanan
02:05
for $5.25, not an hour, but per month.
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dengan gaji $5.25, bukan per jam namun per bulan.
02:09
So how do you survive?
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Lalu bagaimana Anda bertahan hidup?
02:11
Well, you learn to hustle, all kinds of hustles.
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Anda harus menghalalkan segala cara.
02:15
There's legal hustles.
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Ada yang resmi.
02:17
You pay everything in stamps. Those are the currency.
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Semuanya Anda bayar dengan stempel. Itulah mata uangnya.
02:19
You charge another inmate to clean his cell.
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Anda membersihkan sel tahanan lain untuk mendapat uang.
02:21
There's sort of illegal hustles, like you run a barbershop out of your cell.
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Ada juga cara tidak resmi, seperti membuka tempat pangkas rambut.
02:26
There's pretty illegal hustles: You run a tattoo parlor out of your own cell.
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Ada cara yang cukup haram misalnya menerima jasa membuat tato
02:30
And there's very illegal hustles, which you smuggle in,
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Ada cara yang sangat haram, seperti Anda menyelundupkan
02:34
you get smuggled in, drugs, pornography,
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obat, pornografi,
02:38
cell phones, and just as in the outer world,
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ponsel, dan sama seperti di dunia luar,
02:41
there's a risk-reward tradeoff, so the riskier the enterprise,
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semakin besar resiko dari yang Anda kerjakan
02:45
the more profitable it can potentially be.
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bisnis itu semakin menguntungkan.
02:47
You want a cigarette in prison? Three to five dollars.
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Anda ingin rokok? Harganya 3 hingga 5 dolar.
02:51
You want an old-fashioned cell phone that you flip open
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Anda ingin ponsel kuno model buka-tutuup
02:55
and is about as big as your head? Three hundred bucks.
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yang besarnya hampir sama dengan kepala Anda? 300 dolar.
02:58
You want a dirty magazine?
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Anda ingin majalah porno?
03:01
Well, it can be as much as 1,000 dollars.
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Harganya bisa mencapai 1.000 dolar.
03:04
So as you can probably tell, one of the defining aspects
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Jadi mungkin Anda dapat melihat, salah satu aspek
03:07
of prison life is ingenuity.
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dari penjara adalah kecerdikan.
03:11
Whether it was concocting delicious meals
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Baik itu meracik masakan lezat
03:13
from stolen scraps from the warehouse,
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dari bahan-bahan curian di gudang,
03:17
sculpting people's hair with toenail clippers,
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memotong rambut orang dengan pemotong kuku,
03:21
or constructing weights from boulders in laundry bags
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atau membuat barbel dari batu yang ada di tempat cucian
03:26
tied on to tree limbs, prisoners learn how to make do with less,
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lalu mengikatnya di batang pohon, para tahanan belajar melakukan hal dalam keterbatasan
03:31
and many of them want to take this ingenuity
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dan banyak dari mereka ingin membawa kecerdasan
03:34
that they've learned to the outside
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yang mereka pelajari ini ke dunia luar
03:36
and start restaurants, barber shops,
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dan mendirikan rumah makan, tempat pangkas rambut,
03:38
personal training businesses.
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bisnis pelatihan pribadi.
03:40
But there's no training, nothing to prepare them for that,
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Namun tidak ada latihan, tidak ada persiapan seperti itu bagi mereka,
03:44
no rehabilitation at all in prison,
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sama sekali tidak ada rehabilitasi di penjara,
03:46
no one to help them write a business plan,
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tidak ada yang membantu mereka menulis rencana bisnis,
03:48
figure out a way to translate the business concepts
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mencari tahu cara menterjemahkan konsep bisnis ini
03:52
they intuitively grasp into legal enterprises,
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menjadi perusahaan yang resmi,
03:55
no access to the Internet, even.
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bahkan tidak ada akses ke internet.
03:57
And then, when they come out, most states
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Lalu, saat mereka keluar, kebanyakan negara bagian
04:00
don't even have a law prohibiting employers
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bahkan tidak memiliki hukum yang melarang pemilik perusahaan
04:02
from discriminating against people with a background.
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untuk membedakan orang-orang bekas narapidana.
04:06
So none of us should be surprised
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Jadi tidak ada dari kita yang akan terkejut
04:08
that two out of three ex-offenders re-offend
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mengetahui bahwa 2 dari 3 bekas narapidana
04:11
within five years.
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kembali masuk penjara dalam 5 tahun.
04:14
Look, I lied to the Feds. I lost a year of my life from it.
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Saya berbohong kepada pemerintah federal dan kehilangan 1 tahun hidup saya.
04:19
But when I came out, I vowed that I was going to do
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Namun saat saya keluar, saya berjanji bahwa saya akan melakukan
04:23
whatever I could to make sure
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apa saja untuk memastikan
04:24
that guys like the ones I was locked up with
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bahwa orang-orang seperti tahanan yang lain
04:27
didn't have to waste any more of their life than they already had.
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tidak perlu menyia-nyiakan hidup mereka lagi.
04:31
So I hope that you'll think about helping in some way.
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Jadi saya harap Anda akan berpikir untuk membantu mereka.
04:35
The best thing we can do is figure out ways
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Hal terbaik yang dapat kita lakukan adalah mencari cara
04:37
to nurture the entrepreneurial spirit
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untuk mendidik semangat wirausaha mereka
04:40
and the tremendous untapped potential in our prisons,
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dan potensi luar biasa yang belum kita ambil di dalam penjara kita,
04:43
because if we don't, they're not going to learn any new skills
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karena jika tidak, mereka tidak akan belajar keterampilan baru apapun
04:46
that's going to help them, and they'll be right back.
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yang akan membantu mereka, dan mereka akan kembali ke penjara.
04:49
All they'll learn on the inside is new hustles.
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Yang akan mereka pelajari di dalam hanyalah cara haram yang baru.
04:52
Thank you. (Applause)
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Terima kasih. (Tepuk tangan)
ABOUT THE SPEAKER
Jeff Smith - Recovering politicianOnce an up-and-coming star in the Missouri State Senate, Jeff Smith went to prison for covering up an election law violation. Since his release, he's created a new space for himself as a professor, writer, political commentator and advocate for those he was locked up with.
Why you should listen
In 2004, Jeff Smith ran for the U.S. Congressional seat vacated by Dick Gephardt, and came this close to defeating Republican Russ Carnahan. His inspiring, but ultimately unsuccessful, campaign was documented in the award-winning documentary, Can Mr. Smith Get to Washington Anymore?.
A year later, Smith ran for the Missouri State Senate and won in a hotly contested election. He quickly became a rising star in the legislative body, focusing on education reform and tax credits among other things. However, in 2009, the FBI opened a criminal investigation into whether Smith had lied about a violation in his 2004 campaign. He ultimately plead guilty and spent a year in jail. It’s a story he has told on This American Life.
Since being released from prison, Smith accepted a position as an assistant professor at The New School's Milano Graduate School of Management and Urban Policy in New York City. His research focuses on political campaigns, the role of race in urban politics and the legislative process. At the same time, he writes for The Recovering Politician, City & State NY and Politico's The Arena, and is working on an memoir.
Jeff Smith | Speaker | TED.com