TEDGlobal 2005
Jacqueline Novogratz: Invest in Africa's own solutions
Jacqueline Novogratz investon per ti dhene fund varferise
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Jacqueline Novogratz mikpret interesin me te larte te botes ne Afrike dhe ne varferi, por argumenton bindesisht per nje qasje te re.
Jacqueline Novogratz - Investor and advocate for moral leadership
Jacqueline Novogratz works to enable human flourishing. Her organization, Acumen, invests in people, companies and ideas that see capital and networks as means, not ends, to solving the toughest issues of poverty. Full bio
Jacqueline Novogratz works to enable human flourishing. Her organization, Acumen, invests in people, companies and ideas that see capital and networks as means, not ends, to solving the toughest issues of poverty. Full bio
Double-click the English transcript below to play the video.
00:25
I want to start with a story, a la Seth Godin,
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Une dua te filloj me nje histori, te tipit Seth Godin,
00:28
from when I was 12 years old.
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qe kur une kam qene 12 vjec.
00:30
My uncle Ed gave me a beautiful blue sweater --
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Xhaxhai im Ed me dha nje triko te bukur blu --
00:33
at least I thought it was beautiful.
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te pakten une mendoja qe ishte e bukur.
00:35
And it had fuzzy zebras walking across the stomach,
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Kishte ca zebra leshatore duke ecur mbi stomak,
00:38
and Mount Kilimanjaro and Mount Meru were kind of
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dhe Malin Kilimanxharo dhe Malin Meru qe ndodheshin
00:41
right across the chest, that were also fuzzy.
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pikerisht rreth qafes, qe ishin gjithashtu leshator.
00:43
And I wore it whenever I could,
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Dhe une e vishja ate kurdo qe te mundesha,
00:44
thinking it was the most fabulous thing I owned.
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duke menduar qe ajo ishte gjeja me mitike qe une kisha.
00:47
Until one day in ninth grade,
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Derisa nje dite ne klasen e nente,
00:49
when I was standing with a number of the football players.
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kur kisha qendruar me disa lojtare futbolli.
00:52
And my body had clearly changed, and Matt Mussolina,
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Dhe trupi im kishte ndryshuar qarte, dhe Matt Mussolina,
00:56
who was undeniably my nemesis in high school,
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qe ishte pa dyshim rivalja ime ne gjimnaz
01:00
said in a booming voice that
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tha me nje ze cjerres qe
01:01
we no longer had to go far away to go on ski trips,
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ne nuk duhet me te shkojme shume larg per te bere ski,
01:05
but we could all ski on Mount Novogratz.
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sepse te gjithe mund te bejme ski ne Malin Novogratz.
01:07
(Laughter)
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(Te qeshura)
01:08
And I was so humiliated and mortified
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Dhe une u ndjeva shume e poshteruar dhe e derrmuar
01:11
that I immediately ran home to my mother and chastised her
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dhe menjehere vrapova ne shtepi tek mamaja ime dhe e denova ate
01:15
for ever letting me wear the hideous sweater.
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qe me lejoi mua te vesh ate triko te shemtuar.
01:16
We drove to the Goodwill and we threw the sweater away
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Ne shkuam tek Goodwill dhe e hodhem trikon larg
01:19
somewhat ceremoniously,
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ne menyre disi ceremoniale,
01:21
my idea being that I would never have to think about the sweater
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me idene time qe nuk do te me duhej me te mendoja rreth trikos
01:24
nor see it ever again.
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dhe gjithashtu per mos ta pare me ate.
01:25
Fast forward -- 11 years later, I'm a 25-year-old kid.
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Duke kaluar me shpejtesi perpara -- 11 vjet me vone, une jam nje vajze 25 - vjecare.
01:29
I'm working in Kigali, Rwanda, jogging through the steep slopes,
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Une jam duke punuar ne Kigali, Rwanda, duke vrapuar neper shpate te pjerreta,
01:36
when I see, 10 feet in front of me, a little boy -- 11 years old --
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kur une shoh,3 metra para meje, nje djale te vogel-- 11 vjecar,--
01:40
running toward me, wearing my sweater.
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duke vrapuar drej meje, veshur me trikon time.
01:43
And I'm thinking, no, this is not possible.
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Dhe une qe mendoja, jo, kjo nuk eshte e mundur.
01:45
But so, curious, I run up to the child -- of course
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Por, shume kurioze, une vrapova pas djalit --
01:49
scaring the living bejesus out of him --
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duke e trembur per se gjalli --
01:51
grab him by the collar, turn it over, and there is my name
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e terhoqa ate prej jakes, e ktheva, dhe aty ishte emri im
01:54
written on the collar of this sweater.
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i shkruar ne jaken e kesaj trikoje.
01:56
I tell that story, because it has served and continues to serve
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Une e tregoj kete histori, sepse ka sherbyer dhe vazhdon te sherbeje
02:01
as a metaphor to me about the level of connectedness
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si nje metafore per mua rreth nivelit te lidhjes
02:05
that we all have on this Earth.
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qe ne te gjithe kemi ne kete Toke.
02:07
We so often don't realize what our action and our inaction
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Shpesh nuk e kuptojme se cfare veprimet dhe jo-veprimet tona
02:11
does to people we think we will never see and never know.
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i bejne njerezve qe te mendojne qe ne kurre nuk do ti shohim dhe njohim.
02:15
I also tell it because it tells a larger contextual story
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Une gjithashtu e tregoj kete sepse kjo tregon nje histori te madhe kontekstuale,
02:18
of what aid is and can be.
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sesi ndihma eshte dhe mund te jete.
02:20
That this traveled into the Goodwill in Virginia,
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Qe kjo udhetoi qe nga Goodwill ne Virginia,
02:24
and moved its way into the larger industry,
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dhe shkoi ne rrugen e saj ne nje industri te madhe,
02:27
which at that point was giving millions of tons of secondhand clothing to Africa and Asia.
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qe ne kete pike ishin duke dhene miliona tonelata veshjesh te dores te dyte ne Afrike dhe Azi.
02:31
Which was a very good thing, providing low cost clothing.
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Qe ishte nje gje shume e mire, duke siguruar veshje me kosto te ulet.
02:35
And at the same time, certainly in Rwanda,
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Dhe ne te njejten kohe, me siguri ne Rwanda,
02:37
it destroyed the local retailing industry.
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shkaterroi industrine lokale te pakices.
02:39
Not to say that it shouldn't have,
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Jo per te thene se nuk duhet ta kishte bere,
02:41
but that we have to get better at answering the questions
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por qe ne duhet te jemi me te zote ne zgjidhjen e problemeve
02:44
that need to be considered when we think about consequences
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qe duhet te konsiderohen kur ne mendojme rreth pasojave
02:47
and responses.
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dhe pergjigjeve.
02:49
So, I'm going to stick in Rwanda, circa 1985, 1986,
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Keshtu qe, une do te qendroja ne Rwanda, rreth 1985, 1986,
02:54
where I was doing two things.
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kur une isha duke bere dy gjera.
02:55
I had started a bakery with 20 unwed mothers.
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Une kisha hapur nje dyqan buke me 20 mama te pamartuara.
02:58
We were called the "Bad News Bears," and our notion was
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Ne quheshim "Arinjte e lajmeve te keqia", dhe qellimi yne ishte
03:00
we were going to corner the snack food business in Kigali,
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te shkonim ne Kigali te merrnim kontrollin e ushqimit te vaktit te zemres,
03:03
which was not hard because there were no snacks before us.
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qe nuk ishte shume e veshtire sepse nuk kishte rosticeri te tjera para nesh.
03:07
And because we had a good business model, we actually did it,
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Dhe sepse ne kishim nje model te mire biznesi, ne ja arritem,
03:10
and I watched these women transform on a micro-level.
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dhe une pashe qe keto gra e transformuan ne nje mikro - nivel.
03:12
But at the same time, I started a micro-finance bank,
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Por ne te njejten kohe, une fillova nje banke mikro - finance,
03:15
and tomorrow Iqbal Quadir is going to talk about Grameen,
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dhe te nesermen Iqbal Quadir do te flase rreth Grameen,
03:18
which is the grandfather of all micro-finance banks,
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qe eshte babai i madh i te gjitha bankave te mikro - financave,
03:21
which now is a worldwide movement -- you talk about a meme --
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qe tani eshte nje levizje nderkombetare -- eshte mimetizuar --
03:24
but then it was quite new, especially in an economy
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por atehere ishte pak si shume e re, vecanerisht ne ekonomi
03:27
that was moving from barter into trade.
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qe ishte duke levizur nga shkembimi ne tregti.
03:30
We got a lot of things right.
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Kemi bere shume gjera ne rregull.
03:32
We focused on a business model; we insisted on skin in the game.
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Ne u fokusuam ne nje model biznesi; ne insistuam per te dhene veten tone ne loje.
03:35
The women made their own decisions at the end of the day
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Grate marrin vendimet e tyre ne fund te dites
03:38
as to how they would use this access to credit
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sesi do ta perdorin kete akses ne kredi
03:40
to build their little businesses, earn more income
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per te ndertuar biznesin e tyre te vogel, fitojne me shume te ardhura
03:43
so they could take care of their families better.
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ne menyre qe te kujdesen me mire per familjet e tyre.
03:46
What we didn't understand, what was happening all around us,
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Ajo cfare ne nuk kuptuam, cfaredolloj gjeje qe ishte duke ndodhur rreth nesh
03:50
with the confluence of fear, ethnic strife
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me turmen e frikes, grindjen etnike
03:57
and certainly an aid game, if you will, that was playing into
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dhe sigurisht nje loje ndihme, nese ju doni, e qe ishte luajtur
04:02
this invisible but certainly palpable movement inside Rwanda,
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ne kete levizje te padukshme, por sigurisht te dukshme brenda Rwandes,
04:08
that at that time, 30 percent of the budget was all foreign aid.
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qe ne ate kohe, 30% e buxhetit ishte e gjitha ndihme e huaj.
04:11
The genocide happened in 1994,
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Gjenocidi ndodhi ne 1994,
04:13
seven years after these women all worked together
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shtate vjet pasi keto gra kishin punuar se bashku
04:15
to build this dream.
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per te ndertuar kete enderr.
04:17
And the good news was that the institution,
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Dhe lajmi i mire ishte qe institucioni
04:19
the banking institution, lasted.
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institucioni bankar, ka zgjatur.
04:21
In fact, it became the largest rehabilitation lender in the country.
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Ne te vertete, u be huadhenesi me i madh i rehabilitimit ne vend.
04:25
The bakery was completely wiped out,
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Furra doli plotesisht jashte loje,
04:27
but the lessons for me were that accountability counts --
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por mesimi per mua ishte se pergjegjesia ka rendesi --
04:32
got to build things with people on the ground,
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duhen ndertuar gjera me njerez ne terren,
04:34
using business models where, as Steven Levitt would say,
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duke perdorur modele biznesi, sic mund te thoshte Steven Levitt,
04:37
the incentives matter.
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stimulimi ka rendesi.
04:39
Understand, however complex we may be, incentives matter.
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Kuptoni, sado komplekse mund te jete, stimulimi ka rendesi.
04:43
So when Chris raised to me how wonderful everything
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Pra, kur Chris me tregoi mua sesa e mrekullueshme ishte cdo gje
04:47
that was happening in the world,
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qe po ndodhte ne bote,
04:49
that we were seeing a shift in zeitgeist,
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se ne jemi duke pare nje ndryshim ne zeitgeist,
04:51
on the one hand I absolutely agree with him,
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nga njera ane une totalisht perputhem me te,
04:53
and I was so thrilled to see what happened with the G8 --
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dhe une isha shume e tronditur kur pashe se cfare ndodhi me G8 --
04:56
that the world, because of people like Tony Blair and Bono
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qe bota, per shkak te njerezve si Tony Blair dhe Bono
05:00
and Bob Geldof -- the world is talking about global poverty;
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dhe Bob Geldof -- bota eshte duke folur rreth varferise globale;
05:04
the world is talking about Africa
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bota eshte duke folur rreth Afrikes
05:06
in ways I have never seen in my life.
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ne menyra qe une asnjehere si kam pare ne jeten time.
05:08
It's thrilling.
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Eshte tronditese.
05:09
And at the same time, what keeps me up at night
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Dhe ne te njejten kohe, ajo qe me mbajti mua zgjuar gjate nates
05:12
is a fear that we'll look at the victories of the G8 --
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eshte frika qe ne do te shohim fitoret e G8 --
05:16
50 billion dollars in increased aid to Africa,
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50 miliard dollar ne rritjen e ndihmave te Afrikes,
05:19
40 billion in reduced debt -- as the victory,
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40 miliard ne reduktimin e debiteve - si fitore,
05:22
as more than chapter one, as our moral absolution.
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me shume sesa kapitulli i pare, si falja jone morale.
05:26
And in fact, what we need to do is see that as chapter one,
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Dhe ne te vertete, ajo cfare duhet ne te bejme eshte qe ta shikojme ate si kapitulli i pare,
05:30
celebrate it, close it, and recognize that we need a chapter two
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ta festojme ate, ta mbyllim ate, dhe te njohim nevojat e nje kapitulli te dyte
05:34
that is all about execution, all about the how-to.
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qe eshte rreth ekzekutimit, e gjitha rreth si-ve.
05:37
And if you remember one thing from what I want to talk about today,
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Dhe nese mbani mend nje gje per cfare une dua te flas sot,
05:40
it's that the only way to end poverty, to make it history,
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eshte qe e vetmja menyre per ti dhene fund varferise, per ta bere ate histori,
05:44
is to build viable systems on the ground
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eshte te ndertosh sisteme te mundshme ne terren
05:47
that deliver critical and affordable goods and services to the poor,
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qe sjellin mallra kritike e te perballueshem dhe sherbime per te varferit,
05:51
in ways that are financially sustainable and scaleable.
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ne menyra qe jane financiarisht te qendrueshme dhe te shkallezuara.
05:54
If we do that, we really can make poverty history.
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Nese ne e bejme kete, ne me te vertete mund ta bejme historine e varferise.
05:57
And it was that -- that whole philosophy --
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Dhe ishte qe -- e gjithe filozofia --
06:00
that encouraged me to start my current endeavor
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qe me inkurajoi mua per te filluar perpjekjet e mia aktuale
06:04
called "Acumen Fund,"
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te quajtura "Fondi Acumen,"
06:06
which is trying to build some mini-blueprints
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e cila eshte duke u perpjekur per te ndertuar disa mini projekte
06:08
for how we might do that in water, health and housing
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per menyren sesi ne mund ta bejme ate ne uje, shendet dhe strehim
06:11
in Pakistan, India, Kenya, Tanzania and Egypt.
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ne Pakistan, Indi, Kenia, Tanzani dhe Egjipt.
06:14
And I want to talk a little bit about that, and some of the examples,
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Dhe une dua te flas pak rreth kesaj, dhe disa shembuj,
06:19
so you can see what it is that we're doing.
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ne menyre qe te shihni se cfare eshte ajo qe po bejme.
06:21
But before I do this -- and this is another one of my pet peeves --
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Po perpara se une ta bej kete -- dhe kjo eshte nje dobesi tjeter e imja --
06:24
I want to talk a little bit about who the poor are.
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Une dua te flas pak se kush jane te varferit.
06:26
Because we too often talk about them as these
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Sepse ne shume shpesh flasim per ta sesi
06:30
strong, huge masses of people yearning to be free,
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kjo mase e forte, e madhe e njerezve deshirojne te jene te lire,
06:33
when in fact, it's quite an amazing story.
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kur ne te vertete, eshte nje histori pak a shume e mahnitshme.
06:38
On a macro level, four billion people on Earth make less than four dollars a day.
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Ne nivelin makro, 4 miliard njerez ne toke bejne me pak se kater dollare ne dite.
06:43
That's who we talk about when we think about "the poor."
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Keto jane ato per te cilet ne flasim kur mendojme rreth "te varferve."
06:45
If you aggregate it, it's the third largest economy on Earth,
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Nese ju e grumbulloni ate, eshte ekonomia e trete e madhe ne toke,
06:48
and yet most of these people go invisible.
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dhe akoma pjesa me e madhe e ketyre njerezve behet e padukshme.
06:51
Where we typically work, there's people making between
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Kur ne zakonisht punojme, ka njerez qe bejne ndermjet
06:53
one and three dollars a day.
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nje dhe tre dollar ne dite.
06:55
Who are these people?
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Kush jane keta njerez?
06:57
They are farmers and factory workers.
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Ato jane fermeret dhe punetoret e fabrikave.
07:00
They work in government offices. They're drivers.
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Ato punojne ne zyrat e qeverise. Ato jane shoferet.
07:02
They are domestics.
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Ato jane shtepiaket.
07:05
They typically pay for critical goods and services like water,
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Ato zakonisht paguajne per te mirat kryesore dhe sherbimet si uji,
07:08
like healthcare, like housing, and they pay 30 to 40 times
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kujdesi i shendetit, i shtepise, dhe ato paguajne 30 deri ne 40 here
07:12
what their middleclass counterparts pay --
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ne krahasim me cfare homologet e klases se mesme paguajne --
07:14
certainly where we work in Karachi and Nairobi.
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sugurisht kur ne punojme ne Karachi dhe Nairobi.
07:18
The poor also are willing to make, and do make, smart decisions,
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Te varferit gjithashtu jane te gatshem per te bere, dhe gjithashtu marrin, vendime te zgjuara,
07:22
if you give them that opportunity.
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nese ju'a jep atyre kete mundesi.
07:24
So, two examples.
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Keshtu qe kemi, dy shembuj.
07:26
One is in India, where there are 240 million farmers,
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Njera eshte ne Indi, ku atje jane 240 milion fermere,
07:29
most of whom make less than two dollars a day.
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pjesa me e madhe e te cileve ben me pak se dy dollar ne dite.
07:31
Where we work in Aurangabad, the land is extraordinarily parched.
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Kur ne punojme ne Aurangabad, toka eshte jashtezakonisht e thate.
07:35
You see people on average making 60 cents to a dollar.
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Ju shihni njerez duke bere nje mesatare 60 cent per nje dollar.
07:38
This guy in pink is a social entrepreneur named Ami Tabar.
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Ky djali me roze eshte nje sipermarresh social i quajtur Ami Tabar.
07:42
What he did was see what was happening in Israel, larger approaches,
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Ajo cfare ai beri ishte te shihte se cfare po ndodhte ne Izrael, qasje te medha,
07:45
and figure out how to do a drip irrigation,
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dhe per te zbuluar sesi te bej pikimin e ujitjes,
07:48
which is a way of bringing water directly to the plant stock.
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qe eshte nje menyre per te sjelle ujin direkt tek rrenjet e bimes.
07:53
But previously it's only been created for large-scale farms,
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Por me pare ka qene krijuar vetem per nje shkalle te madhe fermash,
07:56
so Ami Tabar took this and modularized it down to an eighth of an acre.
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keshtu qe Ami Tabar e mori kete dhe e pershtati ate per nje te teten e nje akre.
08:01
A couple of principles:
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Disa parime:
08:03
build small.
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nderto ne shkalle te vogel.
08:05
Make it infinitely expandable and affordable to the poor.
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Beje ate pafundesisht te zhvilluar dhe te perballueshme per te varferit.
08:07
This family, Sarita and her husband, bought a 15-dollar unit
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Kjo familje, Sarita dhe i shoqi i saj, blene nje njesi 15 - dollareshe
08:12
when they were living in a -- literally a three-walled lean-to
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kur ato po jetonin ne -- ne kasolle tre-muresh
08:15
with a corrugated iron roof.
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me nje cati te valevitur hekuri.
08:18
After one harvest, they had increased their income enough
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Pas nje korrjeje, ato kane rritur te ardhurat e tyre mjaftueshem
08:22
to buy a second system to do their full quarter-acre.
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per te blere nje sistem te dyte per te bere cerek - akren e tyre te plote.
08:25
A couple of years later, I meet them.
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Disa vite me vone, une i takova ata.
08:27
They now make four dollars a day, which is pretty much middle class for India,
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Ato tani bejne kater dollare ne dite, qe eshte pak a shume nje klase e mesme ne Indi,
08:30
and they showed me the concrete foundation they had just laid
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dhe ata me treguan mua shumen konkrete qe sapo kishin vene
08:35
to build their house.
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per te ndertuar shtepite e tyre.
08:36
And I swear, you could see the future in that woman's eyes.
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Dhe une ju betohem, ju mund te shihni te ardhmen ne syte e asaj gruaje.
08:39
Something I truly believe.
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Dicka qe une me te vertete e besoj.
08:41
You can't talk about poverty today without talking about malaria bed nets,
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Ju s'mund te flisni ne ditet e sotme rreth varferise pa folur rreth malaries e qendrimit ne shtrat
08:44
and I again give Jeffrey Sachs of Harvard
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dhe une perseri i jap Jeffrey Sachs te Harvard
08:47
huge kudos for bringing to the world
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fame te madhe qe sollen ne bote
08:50
this notion of his rage -- for five dollars you can save a life.
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kete nocion per zemerimin e tij -- per pese dollare ju mund te shpetoni nje jete.
08:54
Malaria is a disease that kills one to three million people a year.
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Malaria eshte nje semundje qe vret nje deri ne tre milion njerez ne vit.
08:58
300 to 500 million cases are reported.
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300 deri ne 500 milion ceshtje jane te raportuara.
09:00
It's estimated that Africa loses
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Eshte vleresuar per humbjen ne Afrike
09:02
about 13 billion dollars a year to the disease.
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rreth 13 miliard dollar ne vit per kete semundje.
09:04
Five dollars can save a life.
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Pese dollar mund te shpetojne nje jete.
09:06
We can send people to the moon; we can see if there's life on Mars --
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Ne mund te dergojme njerezit ne hene; ne mund te shohim nese ka jete ne Mars --
09:09
why can't we get five-dollar nets to 500 million people?
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pse nuk mund te cojme pese dollare tek 500 milion njerez?
09:13
The question, though, is not "Why can't we?"
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Megjithate, pyetja nuk eshte "Pse nuk mundemi ne?"
09:16
The question is how can we help Africans do this for themselves?
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Pyetja eshte si mund te ndihmojme ne Afrikanet per ta bere kete per veten e tyre?
09:21
A lot of hurdles.
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Shume pengesa.
09:22
One: production is too low. Two: price is too high.
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E para: prodhimi eshte shume i ulet. E dyta: Cmimi eshte shume i larte.
09:25
Three: this is a good road in -- right near where our factory is located.
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E treta: kjo eshte nje rruge e mire -- mu afer vendosjes se fabrikes tone.
09:30
Distribution is a nightmare, but not impossible.
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Shperndarja eshte nje mankth, por jo e pamundur.
09:33
We started by making a 350,000-dollar loan
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Ne kemi filluar duke bere nje kredi prej 350,000 dollaresh
09:37
to the largest traditional bed net manufacturer in Africa
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te prodhuesit me te madh te rrjetave tradicionale te shtratit ne Afrike
09:39
so that they could transfer technology from Japan
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ne menyre qe ato mund te trasnferojne teknologji nga Japonia
09:44
and build these long-lasting, five-year nets.
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dhe per te ndertuar keto rrjeta afatgjate pese vjecar.
09:46
Here are just some pictures of the factory.
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Ketu jane disa foto te fabrikes.
09:48
Today, three years later, the company has employed
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Sot, tre vite me pas, kompania ka punesuar
09:51
another thousand women.
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mijera gra te tjera.
09:54
It contributes about 600,000 dollars in wages to the economy of Tanzania.
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Ajo kontribon rreth 600,000 dollare ne pagat per ekonomine e Tanzanise.
09:59
It's the largest company in Tanzania.
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Eshte kompania me e madhe ne Tanzani.
10:01
The throughput rate right now is 1.5 million nets,
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Shkalla e xhiros tani eshte 1.5 milion rrjeta,
10:04
three million by the end of the year.
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tre milion deri ne fund te vitit.
10:06
We hope to have seven million at the end of next year.
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Ne shpresojme te shohim shtate milion nga fundi i vitit tjeter.
10:09
So the production side is working.
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Keshtu qe ana e prodhimit eshte duke funksionuar.
10:11
On the distribution side, though,
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Nga ana e shperndarjes,
10:12
as a world, we have a lot of work to do.
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si bote, ne kemi shume pune per te bere.
10:14
Right now, 95 percent of these nets are being bought by the U.N.,
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Deri tani, 95 perqind e ketyre rrjetave po blihen nga K.B.,
10:18
and then given primarily to people around Africa.
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dhe iu jepen kryesisht njerezve rreth Afrikes.
10:22
We're looking at building
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Ne jemi duke pare per ndertimin
10:24
on some of the most precious resources of Africa: people.
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e disa prej burimeve me te cmuara te Afrikes: njerezit.
10:27
Their women.
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Grate e tyre.
10:29
And so I want you to meet Jacqueline,
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Prandaj une dua qe ju te takoni Jacqueline.
10:31
my namesake, 21 years old.
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adashen tim, 21 vjecaren.
10:33
If she were born anywhere else but Tanzania,
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Nese ajo do te kish lindur diku tjeter e jo ne Tanzani,
10:35
I'm telling you, she could run Wall Street.
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me besoni, ajo do te kish qene ne Wall Street.
10:37
She runs two of the lines, and has already saved enough money
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Ajo ndoqi dy prej linjave, dhe ka kursuer tashme mjaftueshem para
10:41
to put a down payment on her house.
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per kestin e pare per shtepine e saj.
10:43
She makes about two dollars a day, is creating an education fund,
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Ajo ben rreth dy dollare ne dite, e eshte duke krijuar nje fond per edukimin,
10:47
and told me she is not marrying nor having children
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dhe me ka thene qe ajo nuk po martohet, dhe as duke patur femije
10:50
until these things are completed.
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derisa keto gjera te jene te mbaruara.
10:53
And so, when I told her about our idea --
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Dhe keshtu qe, kur une i thashe asaj rreth idese tone --
10:55
that maybe we could take a Tupperware model from the United States,
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qe ndoshta ne mund te marrim nje model "Tupperware" nga Shtetet e Bashkuara,
10:58
and find a way for the women themselves to go out
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dhe per te gjetur nje menyre per vete grate per te dale
11:01
and sell these nets to others --
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e per t'ja u shitur rrjetat te tjereve --
11:03
she quickly started calculating what she herself could make
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ajo shpejt filloi llogaritjen sesa ajo vete mund te bente
11:06
and signed up.
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dhe e u regjistrua.
11:08
We took a lesson from IDEO, one of our favorite companies,
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Ne morem nje mesim nga IDEO, njera nga kompanite tona te preferuara,
11:13
and quickly did a prototyping on this,
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dhe shpejt beme nje prototip ne kete,
11:15
and took Jacqueline into the area where she lives.
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dhe e cuam Jacqueline ne ambjentin ku ajo jetonte.
11:18
She brought 10 of the women with whom she interacts
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Ajo solli 10 prej grave me te cilat ajo ndervepron
11:22
together to see if she could sell these nets, five dollars apiece,
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per te pare nese ajo mund ti shiste keto rrjeta, pese dollar copa,
11:24
despite the fact that people say nobody will buy one,
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pavaresisht faktit qe njerezit thone asnje nuk do blej as edhe nje,
11:27
and we learned a lot about how you sell things.
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dhe ne mesuam shume sesi shiten gjerat.
11:30
Not coming in with our own notions,
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Jo duke ardhur me nocionet tona,
11:32
because she didn't even talk about malaria until the very end.
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sepse ajo as nuk foli rreth malaries derisa arriti fundi.
11:34
First, she talked about comfort, status, beauty.
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Se pari, ajo foli rreth komoditetit, statusit, bukurise.
11:37
These nets, she said, you put them on the floor, bugs leave your house.
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Keto rrjeta, tha ajo, nese i vendos mbi dysheme, insektet largohen nga shtepia juaj.
11:40
Children can sleep through the night;
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Femijet mund te flene gjate nates;
11:42
the house looks beautiful; you hang them in the window.
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shtepia duket e bukur, ti i var ato ne dritare.
11:44
And we've started making curtains,
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Dhe ne jemi duke filluar se beri perdet,
11:46
and not only is it beautiful, but people can see status --
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dhe jo vetem eshte e bukur, por njerezit mund te shohin statusin --
11:50
that you care about your children.
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qe ti kujdesesh per femijeve te tu.
11:51
Only then did she talk about saving your children's lives.
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Vetem ne kete rast ajo foli rreth ruajtjes se jetes se femijeve tane.
11:56
A lot of lessons to be learned in terms of how we sell
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Nje sere mesimesh per tu mesuar ne termat sesi ne shesim
11:59
goods and services to the poor.
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te mirat dhe sherbimet te varferve.
12:03
I want to end just by saying that there's enormous opportunity
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Une dua ta mbyll vetem duke thene qe atje ka nje sere oportunitetesh
12:08
to make poverty history.
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per ta bere varferine histori.
12:10
To do it right, we have to build business models that matter,
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Per ta bere ate te vleje, ne duhet te ndertojme modele biznesesh qe kane vlere,
12:13
that are scaleable and that work with Africans, Indians,
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qe jane te shkallezuara dhe qe funksionojne me Afrikanet, Indianet,
12:17
people all over the developing world
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me njerez ne mbare boten e pazhvilluar
12:19
who fit in this category, to do it themselves.
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qe pershtaten ne kete kategori, per ta bere ate te veten.
12:22
Because at the end of the day, it's about engagement.
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Sepse ne fund te dites, eshte rreth angazhimit.
12:25
It's about understanding that people really don't want handouts,
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Eshte rreth te kuptuarit qe njerezit me te vertete nuk duan dhurata,
12:28
that they want to make their own decisions;
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qe ato duan te marrin vendimet e tyre;
12:30
they want to solve their own problems;
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ato duan te zgjidhin problemet e tyre;
12:32
and that by engaging with them,
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dhe kjo duke u angazhuar me to,
12:34
not only do we create much more dignity for them,
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jo vetem ne krijojme me shume dinjitet per to,
12:37
but for us as well.
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por gjithashtu edhe per ne.
12:39
And so I urge all of you to think next time
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Dhe keshtu qe une ju nxis te gjitheve ju per te menduar heren tjeter
12:42
as to how to engage with this notion and this opportunity
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sesi te angazhoheni me kete nocion dhe me kete oportunitet
12:46
that we all have -- to make poverty history --
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qe ne te gjithe kemi -- per te bere varferine histori --
12:49
by really becoming part of the process
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duke u bere vertete pjese e ketij procesi
12:51
and moving away from an us-and-them world,
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dhe duke u larguar nga bota ne -dhe -ata,
12:53
and realizing that it's about all of us,
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dhe duke kuptuar qe ka lidhje me te gjithe ne,
12:55
and the kind of world that we, together, want to live in and share.
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dhe llojit te botes qe ne, te gjithe se bashku, duam ta jetojme dhe ta ndajme.
12:58
Thank you.
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Ju faleminderit.
12:59
(Applause)
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(Duartrokitje)
ABOUT THE SPEAKER
Jacqueline Novogratz - Investor and advocate for moral leadershipJacqueline Novogratz works to enable human flourishing. Her organization, Acumen, invests in people, companies and ideas that see capital and networks as means, not ends, to solving the toughest issues of poverty.
Why you should listen
Jacqueline Novogratz writes: "I want to build a movement in which we define success based on the amount of human energy we release in the world.
"I started my career on Wall Street and soon discovered that markets are efficient, but by themselves they too often overlook or exploit the poor. So I moved to Rwanda in 1986 to help found the country’s first micro-finance bank. There I saw the humanitarian ethos of philanthropy, and also how often top-down solutions too often create dependency, the opposite of dignity. Through 30 years of working on solutions to poverty, I have come to redefine it for myself, seeing it not as how much income a person earns, but how free they are to make their own choices and decisions, how much agency they have over their own lives.
Acumen was founded to change the way the world tackles poverty in 2001. Our mission was simple – to raise philanthropy and invest it as patient capital – long-term investment in intrepid entrepreneurs willing to go where markets and government had failed the poor. We enable companies to experiment and fail, never wavering from a commitment to stand with the poor, yet understanding that profitability is necessary for sustainable solutions. We’ve invested more than $110M across South Asia, Africa, Latin America and the US, and have seen entire sectors disrupted and hundreds of millions served.
The work also taught that it was critical to invest in talent. To date, we’ve supported nearly 400 Acumen Fellows across lines of race, class, ethnicity, religion and ideology. They are a beautiful group, full of vision and grit, and a determination to do what is right, not easy. The group itself enables individual leaders to endure the loneliness that is part of the work.
And then we measure what matters rather than just what we can count. Take this all together and you see our mission to do what it takes to build a world in which all of us have the chance to dream and to flourish, not from a place of easy sentimentality but through a commitment to using the tools of capitalism and the attributes of moral leadership to focus on doing what it takes, and no less.
Jacqueline Novogratz | Speaker | TED.com