TED2011
Bill Ford: A future beyond traffic gridlock
Bil Ford (Bill Ford): Budućnost iza zagušenja u saobraćaju
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Bil Ford je automobilski čovek - njegov pradeda je bio Henri Ford i odrastao je unutar ogromne Ford Motor kompanije. Tako da kada on brine o uticaju automobila na životnu sredinu i o rastućem problemu saobraćajnih gužvi, to vredi slušati. Njegova vizija za budućnost mobilnosti uključuje "pametne puteve", čak i pametniji javni prevoz i sve zelenije kao nikada pre.
Bill Ford - Executive chair, Ford Motor Co.
As executive chair of the Ford Motor Company, Bill Ford leads the company that put the world on wheels. Full bio
As executive chair of the Ford Motor Company, Bill Ford leads the company that put the world on wheels. Full bio
Double-click the English transcript below to play the video.
00:15
By birth and by choice,
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Rođenjem i svojim izborom,
00:17
I've been involved with the auto industry my entire life,
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uključen sam u automobilsku industriju čitav svoj život,
00:20
and for the past 30 years,
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i poslednjih 30 godina,
00:22
I've worked at Ford Motor Company.
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radim za Ford Motor kompaniju.
00:24
And for most of those years,
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Veći deo ovih godina
00:26
I worried about,
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brinuo sam o tome
00:28
how am I going to sell more cars and trucks?
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kako da ću prodam što vise automobila i kamiona?
00:30
But today I worry about,
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Ali danas brinem o tome
00:32
what if all we do is sell more cars and trucks?
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šta ako je sve što mi radimo prodaja što više automobila i kamiona?
00:34
What happens
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Šta se dešava
00:36
when the number of vehicles on the road doubles, triples,
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kada se broj vozila na putevima udvostruči, utrostruči
00:39
or even quadruples?
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ili čak učetvorostruči?
00:41
My life is guided by two great passions,
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U životu me vode dve velike strasti,
00:44
and the first is automobiles.
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a prva su automobili.
00:46
I literally grew up with the Ford Motor Company.
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Ja sam bukvalno odrastao sa Ford Motor kompanijom.
00:48
I thought it was so cool as a little boy
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Kao dečak sam mislio da je jako zanimljivo
00:50
when my dad would bring home the latest Ford or Lincoln
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kada je moj otac dovozio najnovije Ford ili Linkoln automobile
00:53
and leave it in the driveway.
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i parkirao ih na prilazu kući.
00:55
And I decided about that time, about age 10,
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Otprilike sam tada odlučio, sa oko 10 godina,
00:58
that it would be really cool if I was a test driver.
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da bi bilo stvarno zanimljivo da sam test vozač.
01:01
So my parents would go to dinner.
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Moji roditelji su jednom otišli da večeraju.
01:03
They'd sit down; I'd sneak out of the house.
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Oni su seli; ja sam se iskrao iz kuće.
01:06
I'd jump behind the wheel and take the new model around the driveway,
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Uskočio sam za volan i vozio novi model po prilazu,
01:09
and it was a blast.
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i to je bilo strava.
01:11
And that went on for about two years,
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To je trajalo oko dve godine,
01:13
until -- I think I was about 12 --
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dok, mislim da sam imao oko 12 godina,
01:15
my dad brought home
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moj otac nije dovezao kući
01:17
a Lincoln Mark III.
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Linkoln Mark III.
01:19
And it was snowing that day.
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Sneg je padao toga dana.
01:21
So he and mom went to dinner,
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On i mama su otišli da večeraju,
01:24
and I snuck out
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a ja sam se iskrao napolje
01:26
and thought it'd be really cool to do donuts
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i pomislio da bi stvarno bilo zanimljivo da pravim krugove
01:28
or even some figure-eights in the snow.
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ili osmice u snegu.
01:30
My dad finished dinner early that evening.
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Te večeri je moj otac ranije završio večeru.
01:32
And he was walking to the front hall
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Hodao je do ulaznog hodnika
01:34
and out the front door
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i kroz ulazna vrata
01:36
just about the same time I hit some ice
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u isto vreme kada sam naleteo na led
01:38
and met him at the front door with the car --
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i sreo ga ispred ulaznih vrata sa kolima,
01:41
and almost ended up in the front hall.
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i skoro završio u ulaznom hodniku.
01:43
So it kind of cooled my test-driving for a little while.
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Tako da me je to malo ohladilo za test vožnju na neko vreme.
01:46
But I really began to love cars then.
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Ali sam tada stvarno počeo da volim automobile.
01:49
And my first car was a 1975 electric-green Mustang.
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Moj prvi automobil je bio električno-zeleni Mustang iz 1975. godine.
01:54
And even though the color was pretty hideous,
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Iako je boja bila prilično ružna,
01:56
I did love the car,
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ja sam voleo taj automobil
01:58
and it really cemented my love affair with cars
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i to je stvarno učvrsilo moju ljubav prema kolima
02:00
that's continued on to this day.
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koja je nastavljena do danas.
02:03
But cars are really more than a passion of mine;
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Ali automobili su stvarno više nego moja strast;
02:06
they're quite literally in my blood.
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oni su bukvalno u mojoj krvi.
02:09
My great grandfather was Henry Ford,
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Moj pradeda je bio Henri Ford,
02:12
and on my mother's side,
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a sa majčine strane,
02:14
my great grandfather was Harvey Firestone.
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moj pradeda je bio Harvi Fajerston.
02:16
So when I was born,
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Kada sam se rodio,
02:18
I guess you could say expectations were kind of high for me.
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pretpostavljam da se može reći da su očekivanja bila velika za mene.
02:22
But my great grandfather, Henry Ford,
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Ali moj pradeda, Henri Ford,
02:24
really believed that the mission of the Ford Motor Company
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je stvarno verovao da je misija Ford Motor kompanije
02:26
was to make people's lives better
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da učini živote ljudima boljim
02:28
and make cars affordable so that everyone could have them.
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i da učini automobile priuštivim tako da bi svako mogao da ih ima.
02:31
Because he believed that with mobility
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To je zato što je verovao da sa mobilnošću
02:34
comes freedom and progress.
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dolazi sloboda i progres.
02:36
And that's a belief that I share.
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To je verovanje koje i ja delim.
02:39
My other great passion is the environment.
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Moja druga velika strast je životna sredina.
02:42
And as a young boy, I used to go up to Northern Michigan
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Kao mladi dečak, išao sam do severnog Mičigena
02:45
and fish in the rivers that Hemingway fished in
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i pecao u rekama u kojima je Hemingvej pecao
02:48
and then later wrote about.
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i kasnije pisao o tome.
02:51
And it really struck me
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I to me je jako pogodilo
02:53
as the years went by,
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kako su godine prolazile,
02:55
in a very negative way,
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na veoma negativan način,
02:57
when I would go to some stream that I'd loved,
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kada bih išao na neki potok koji sam voleo
02:59
and was used to walking through this field
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i šetao kroz neko polje
03:01
that was once filled with fireflies,
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koje je nekad bilo ispunjeno svicima,
03:03
and now had a strip mall or a bunch of condos on it.
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a sada ima tržni centar ili gomilu kuća na njemu.
03:06
And so even at a young age,
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Čak i u ranim godinama,
03:08
that really resonated with me,
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ovo je ostavilo na mene utisak
03:10
and the whole notion of environmental preservation,
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i shvatio sam ideju očuvanja životne sredine,
03:13
at a very basic level, sunk in with me.
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na veoma osnovnom nivou.
03:16
As a high-schooler, I started to read
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Kao srednjoškolac, počeo sam da čitam
03:18
authors like Thoreau and Aldo Leopold
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autore kao što su Toro i Aldo Leopold
03:21
and Edward Abbey,
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i Edvard Ebi
03:23
and I really began to develop
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i stvarno sam počeo
03:25
a deeper appreciation of the natural world.
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dublje da cenim prirodni svet.
03:28
But it never really occurred to me
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Ali nikada mi nije palo na pamet
03:30
that my love of cars and trucks
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da će moja ljubav prema automobilima i kamionima
03:34
would ever be in conflict with nature.
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ikada biti u konfliktu sa prirodom.
03:37
And that was true
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I to je bilo istina
03:39
until I got to college.
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dok nisam krenuo na fakultet.
03:41
And when I got to college, you can imagine my surprise
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Kada sam krenuo na fakultet, možete zamisliti moje iznenađenje
03:44
when I would go to class
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kada bih otišao na čas
03:46
and a number of my professors would say
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i brojni moji profesori bi rekli
03:49
that Ford Motor Company and my family
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da je Ford Motor kompanija i moja familija
03:51
was everything that was wrong with our country.
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sve što je pogrešno sa našom zemljom.
03:55
They thought that we were more interested, as an industry,
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Oni su mislili da smo mi, kao industrija, bili više zainteresovani
03:58
in profits, rather than progress,
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za profit nego za progres
04:00
and that we filled the skies with smog --
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i da smo ispunili nebo smogom -
04:04
and frankly, we were the enemy.
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i iskreno, mi smo bili neprijatelj.
04:06
I joined Ford after college,
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Pridružio sam se Fordu posle fakulteta,
04:08
after some soul searching
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posle malo preispitivanja
04:10
whether or not this is really the right thing to do.
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da li je ili nije ovo ispravna stvar da uradim.
04:13
But I decided that I wanted to go
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Ali sam odlučio da želim da odem
04:15
and see if I could affect change there.
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i vidim da li mogu tamo da utičem na promene.
04:17
And as I look back over 30 years ago,
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Kada pogledam 30 godina unazad,
04:20
it was a little naive to think at that age
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bilo je malo naivno što sam verovao u tim godinama
04:22
that I could. But I wanted to.
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da mogu. Ali sam želeo da verujem.
04:24
And I really discovered
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I stvarno sam otkrio
04:26
that my professors weren't completely wrong.
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da profesori nisu sasvim pogrešili.
04:28
In fact, when I got back to Detroit,
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U stvari, kada sam se vratio u Detroit,
04:30
my environmental leanings weren't exactly embraced
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moji pogledi na životnu sredinu nisu sasvim prihvaćeni
04:33
by those in my own company,
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od onih u mojoj sopstvenoj kompaniji,
04:35
and certainly by those in the industry.
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i pogotovo od onih ljudi iz industrije.
04:37
I had some very interesting conversations,
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. Imao sam nekoliko veoma zanimljivih razgovora,
04:39
as you can imagine.
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kao sto možete da zamislite.
04:41
There were some within Ford
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Postojali su ljudi u Fordu
04:43
who believed that all this ecological nonsense
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koji su verovali da sva ta ekološka besmislica
04:46
should just disappear
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treba jednostavno da nestane
04:48
and that I needed to stop hanging out
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i da ja treba da prestanem da se družim
04:50
with "environmental wackos."
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sa "zaluđenicima za životnu sredinu".
04:53
I was considered a radical.
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Smatrali su da sam radikalan.
04:55
And I'll never forget the day I was called in by a member of top management
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Nikada neću zaboraviti dan kada me je pozvao član vrhovnog menadžmenta
04:58
and told to stop associating
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i rekao mi da prestanem da se družim
05:00
with any known or suspected environmentalists.
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sa bilo kojim poznatim ili mogućim ekolozima.
05:03
(Laughter)
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(Smeh)
05:07
Of course, I had no intention of doing that,
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Naravno, nisam imao nameru to da radim,
05:10
and I kept speaking out about the environment,
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i nastavio sam slobodno da pričam o životnoj sredini
05:12
and it really was the topic
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i to je bila tema
05:14
that we now today call sustainability.
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koju danas nazivamo održivost.
05:16
And in time, my views went from controversial
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Vremenom su moji pogledi promenjeni sa kontroverznih
05:19
to more or less consensus today.
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na više ili manje danas saglasnim.
05:21
I mean, I think most people in the industry
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Mislim da većina ljudi u industriji
05:23
understand that we've got to get on with it.
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shvata da moramo da počnemo sa tim.
05:25
And the good news is today we are tackling the big issues,
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Dobra vest je da se danas borimo sa velikim problemima,
05:28
of cars and the environment --
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vezanim za automobile i životnu sredinu –
05:30
not only at Ford, but really as an industry.
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ne samo u Fordu, već stvarno kao industrija.
05:33
We're pushing fuel efficiency to new heights.
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Postavljamo efikasnost goriva na nove visine.
05:36
And with new technology,
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Uz pomoć nove tehnologije,
05:38
we're reducing -- and I believe, someday we'll eliminate --
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smanjujemo – i verujem da ćemo jednog dana eliminisati –
05:41
CO2 emissions.
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emisije CO2.
05:43
We're starting to sell electric cars, which is great.
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Počinjemo sa prodajom električnih automobila, što je odlično.
05:46
We're developing alternative powertrains
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Razvijamo alternativne moćne vozove
05:48
that are going to make cars affordable
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koji će učiniti automobile priuštivim
05:50
in every sense of the word --
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u svakom smislu te reči –
05:53
economically, socially
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ekonomski, društveno
05:55
and environmentally.
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i ekološki.
05:57
And actually, although we've got a long way to go
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Iako nas čeka dug put
05:59
and a lot of work to do,
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i dosta toga da uradimo,
06:01
I can see the day where my two great passions --
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mogu da vidim dan kada dve moje velike strasti –
06:04
cars and the environment --
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automobili i životna sredina –
06:06
actually come into harmony.
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dolaze u harmoniju.
06:08
But unfortunately,
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Ali nažalost,
06:10
as we're on our way to solving one monstrous problem --
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dok smo na putu da rešimo jedan ogroman problem –
06:12
and as I said, we're not there yet; we've got a lot of work to do,
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i kao što sam rekao, još uvek nismo tamo; treba još dosta posla da uradimo,
06:15
but I can see where we will --
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ali mogu da vidim gde ćemo biti –
06:17
but even as we're in the process of doing that,
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ali čak iako smo u procesu rađenja toga,
06:20
another huge problem is looming,
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još jedan ogroman problem se naslućuje,
06:22
and people aren't noticing.
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a ljudi to ne primećuju.
06:25
And that is the freedom of mobility
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To je da je sloboda mobilnosti
06:27
that my great grandfather brought to people
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koju je moj pradeda doneo ljudima
06:29
is now being threatened, just as the environment is.
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sada ugrožena, kao i što je ugrožena životna sredina.
06:32
The problem, put in its simplest terms,
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Problem je, jednostavno rečeno,
06:35
is one of mathematics.
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matematičke prirode.
06:37
Today there are approximately 6.8 billion people in the world,
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Danas ima oko 6,8 milijardi ljudi na svetu,
06:41
and within our lifetime, that number's going to grow
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i do kraja naših života, taj broj će porasti
06:43
to about nine billion.
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na oko 9 milijardi.
06:45
And at that population level,
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Sa tim brojem ljudi,
06:47
our planet will be dealing with the limits of growth.
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naša planeta će se boriti sa granicama rasta.
06:50
And with that growth
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Sa tim rastom
06:52
comes some severe practical problems,
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dolazi nekoliko ozbiljnih praktičnih problema,
06:55
one of which is our transportation system
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a jedan od njih je da saobraćajni sistem
06:58
simply won't be able to deal with it.
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jednostavno neće biti u mogućnosti da se izbori sa tim.
07:01
When we look at the population growth in terms of cars,
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Kada pogledamo povećanje broja ljudi u pogledu automobila,
07:03
it becomes even clearer.
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to postaje još jasnije.
07:05
Today there are about 800 million cars on the road worldwide.
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Danas postoji oko 800 miliona automobila na putevima širom sveta.
07:08
But with more people
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Ali sa više ljudi
07:10
and greater prosperity around the world,
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i većim prosperitetom širom sveta,
07:12
that number's going to grow
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taj broj će se povećati
07:14
to between two and four billion cars by mid century.
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na između 2 i 4 milijarde automobila do sredine veka.
07:17
And this is going to create the kind of global gridlock
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To će stvoriti jednu vrstu globalnog zagušenja
07:20
that the world has never seen before.
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koju svet nikada ranije nije video.
07:23
Now think about the impact
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Sada pomislite na uticaj
07:25
that this is going to have on our daily lives.
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koji će ovo imati na naš svakodnevni zivot.
07:27
Today the average American
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Danas prosečan Amerikanac
07:29
spends about a week a year
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potroši oko nedelju dana godišnje
07:31
stuck in traffic jams,
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zaglavljen u saobraćajnim gužvama,
07:33
and that's a huge waste of time and resources.
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a to je ogromno rasipanje vremena i resursa.
07:36
But that's nothing compared
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Ali to nije ništa u poređenju
07:38
to what's going on
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s tim šta se dešava
07:40
in the nations that are growing the fastest.
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sa zemljama koje se najbrže razvijaju.
07:42
Today the average driver in Beijing
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Danas prosečan vozač u Pekingu
07:44
has a five-hour commute.
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provede 5 sati u prevozu za posao.
07:47
And last summer -- many of you probably saw this --
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Prošlog leta – mnogi od vas su verovatno videli ovo –
07:50
there was a hundred-mile traffic jam
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postojao je saobraćajni zastoj od 170 km
07:53
that took 11 days to clear in China.
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u Kini i trebalo je 11 dana da se raščisti.
07:56
In the decades to come,
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U narednim decenijama,
07:58
75 percent of the world's population
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75 procenata svetskog stanovništva
08:00
will live in cities,
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će živeti u gradovima,
08:02
and 50 of those cities
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a 50 od tih gradova
08:04
will be of 10 million people or more.
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će biti sa 10 ili više miliona ljudi.
08:07
So you can see the size of the issue that we're facing.
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Tako da možete videti veličinu problema sa kojim se suočavamo.
08:10
When you factor in population growth,
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Kada se uračuna rast stanovništva,
08:13
it's clear that the mobility model that we have today
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jasno je da model mobilnosti koji imamo danas
08:16
simply will not work tomorrow.
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jednostavno neće funkcionisati sutra.
08:18
Frankly, four billion clean cars on the road
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Iskreno, 4 milijarde čistih automobila na putevima
08:21
are still four billion cars,
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je još uvek 4 milijarde automobila,
08:23
and a traffic jam with no emissions
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a saobraćajna gužva bez emisija
08:26
is still a traffic jam.
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je još uvek saobraćajna gužva.
08:29
So, if we make no changes today,
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Dakle, ako ne napravimo promene danas,
08:32
what does tomorrow look like?
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kako će izgledati sutra?
08:34
Well I think you probably already have the picture.
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Mislim da verovatno već imate sliku.
08:37
Traffic jams are just a symptom of this challenge,
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Saobraćajne gužve su samo simptom ovog izazova,
08:39
and they're really very, very inconvenient,
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i one su stvarno veoma, veoma nepogodne,
08:41
but that's all they are.
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ali to je sve što one predstavljaju.
08:43
But the bigger issue
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Ali veći problem
08:45
is that global gridlock
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je da će globalno zagušenje
08:47
is going to stifle economic growth
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sprečiti ekonomski rast
08:49
and our ability to deliver
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i našu sposobnost da isporučimo
08:51
food and health care,
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hranu i zdravstvenu negu,
08:53
particularly to people that live in city centers.
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posebno ljudima koji žive u centrima gradova.
08:56
And our quality of life is going to be severely compromised.
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Naš kvalitet života će biti ozbiljno ugrožen.
09:00
So what's going to solve this?
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Koje je rešenje za ovako nesto?
09:02
Well the answer isn't going to be more of the same.
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Odgovor neće biti u istom pravcu.
09:05
My great grandfather once said
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Moj pradeda je jednom rekao
09:08
before he invented the Model T,
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pre nego što je izumeo Model T,
09:10
"If I had asked people then what they wanted,
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“Da sam tada pitao ljude šta žele,
09:12
they would have answered,
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oni bi odgovorili
09:14
'We want faster horses.'"
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“Mi želimo brže konje.””
09:16
So the answer to more cars
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Tako da odgovor na više automobila
09:18
is simply not to have more roads.
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jednostavno nije imati više puteva.
09:21
When America began moving west,
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Kada je Amerika počela da se kreće na zapad,
09:23
we didn't add more wagon trains,
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mi nismo dodavali više karavana,
09:25
we built railroads.
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mi smo izgradili pruge.
09:27
And to connect our country after World War II,
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I da bismo povezali našu zemlju posle Drugog svetskog rata,
09:29
we didn't build more two-lane highways,
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nismo gradili više dvotračnih puteva,
09:32
we built the interstate highway system.
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izgradili smo međudržavni sistem autoputeva.
09:34
Today we need that same leap in thinking
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Danas nam je potreban taj isti skok u razmišljanju
09:37
for us to create a viable future.
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da bismo kreirali održivu budućnost.
09:40
We are going to build smart cars,
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Napravićemo pametne automobile,
09:42
but we also need to build
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ali takođe moramo da napravimo
09:44
smart roads, smart parking,
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pametne puteve, pametno parkiranje,
09:46
smart public transportation systems and more.
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pametne sisteme javnog prevoza i više od toga.
09:49
We don't want to waste our time
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Mi ne želimo da trošimo naše vreme
09:51
sitting in traffic, sitting at tollbooths
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čekajući u saobraćaju, čekajući na naplatnim rampama
09:53
or looking for parking spots.
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ili tražeći mesto za parkiranje.
09:56
We need an integrated system
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Potreban nam je integrisani sistem
09:58
that uses real time data
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koji koristi podatke iz realnog vremena
10:00
to optimize personal mobility on a massive scale
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za optimizaciju lične mobilnosti na ogromnoj razmeri
10:03
without hassle or compromises for travelers.
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bez neprilika ili kompromisa za putnike.
10:06
And frankly, that's the kind of system
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Iskreno, to je tip sistema
10:08
that's going to make the future of personal mobility sustainable.
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koji će napraviti budućnost lične mobilnosti održivom.
10:12
Now the good news is some of this work has already begun
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Dobra vest je da se sa nečim od ovoga već započelo
10:15
in different parts of the world.
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u različitim delovima sveta.
10:17
The city of Masdar in Abu Dhabi
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Grad Masdar u Abu Dabiju
10:20
uses driverless electric vehicles
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koristi električna vozila bez vozača
10:22
that can communicate with one another,
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koja mogu međusobno da komuniciraju,
10:24
and they go underneath the city streets.
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i oni se kreću ispod gradskih ulica.
10:27
And up above, you've got a series of pedestrian walkways.
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A iznad postoji niz pešačkih staza.
10:30
On New York City's 34th Street,
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U 34. ulici u Njujorku,
10:32
gridlock will soon be replaced
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zastoji će uskoro biti zamenjeni
10:34
with a connected system
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povezanim sistemom
10:36
of vehicle-specific corridors.
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posebnih koridora za vozila.
10:39
Pedestrian zones and dedicated traffic lanes are going to be created,
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Pešačke zone i rezervisane saobraćajne trake će biti napravljene,
10:42
and all of this will cut down the average rush hour commute
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i sve će ovo smanjiti prosečan vršni čas
10:45
to get across town in New York
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za kretanje kroz Njujork
10:47
from about an hour today at rush hour
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od jednog sata u vršnom času
10:49
to about 20 minutes.
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na oko 20 minuta.
10:51
Now if you look at Hong Kong,
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Ako pogledate Hong Kong,
10:53
they have a very interesting system called Octopus there.
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oni imaju veoma interesantan sistem zvani Oktopus.
10:56
It's a system that really ties together
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To je sistem koji stvarno obuhvata
10:58
all the transportation assets
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sve saobraćajne elemente
11:00
into a single payment system.
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u jedinstven sistem naplate.
11:02
So parking garages, buses, trains,
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Tako parking garaže, autobusi, vozovi,
11:05
they all operate within the same system.
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svi funkcionišu unutar istog sistema.
11:08
Now shared car services
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Sada se zajednička upotreba automobila
11:10
are also springing up around the world,
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takođe aktivira širom sveta,
11:12
and these efforts, I think, are great.
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i ja mislim da su ovakvi napori odlični.
11:14
They're relieving congestion,
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Oni smanjuju zagušenje,
11:16
and they're frankly starting to save some fuel.
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a i stvarno počinju da štede gorivo.
11:18
These are all really good ideas
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Ovo su stvarno dobre ideje
11:20
that will move us forward.
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koje će nas pokrenuti napred.
11:22
But what really inspires me
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Ali ono što me stvarno inspiriše
11:24
is what's going to be possible
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je šta će biti moguće
11:26
when our cars can begin talking to each other.
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kada naši automobili počnu međusobno da govore.
11:28
Very soon, the same systems that we use today
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Vrlo uskoro, isti sistemi koji se koriste danas
11:31
to bring music and entertainment
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da omoguće i muziku i zabavu
11:33
and GPS information into our vehicles
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i GPS informacije u našim vozilima
11:36
are going to be used to create
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će se koristiti za kreiranje
11:38
a smart vehicle network.
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pametne mreže vozila.
11:40
Every morning I drive about 30 miles
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Svakog jutra vozim oko 50 km
11:42
from my home in Ann Arbor to my office in Dearborn, Michigan.
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od moje kuće u An Arboru do moje kancelarije u Derbornu u Mičigenu.
11:45
And every night I go home,
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I svake večeri kada se vraćam kući,
11:47
my commute is a total crapshoot.
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moje putovanje je potpuna katastrofa.
11:49
And I often have to leave the freeway
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Često moram da napustim autoput
11:51
and look for different ways
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i tražim različite načine
11:53
for me to try and make it home.
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da pokušam da dođem do kuće.
11:55
But very soon we're going to see the days
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Ali vrlo uskoro ćemo dočekati dane
11:57
when cars are essentially talking to each other.
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kada u suštini vozila međusobno pričaju.
12:00
So if the car ahead of me on I-94 hits traffic,
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Tako da ako vozilo ispred mene na putu I-95 naiđe na zastoje,
12:03
it will immediately alert my car
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ono će odmah upozoriti moje vozilo
12:06
and tell my car to reroute itself
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i reći mom vozilu da pronađe drugi put
12:08
to get me home in the best possible way.
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da me doveze do kuće na najbolji način.
12:11
And these systems are being tested right now,
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Ovi sistemi se baš sada testiraju,
12:13
and frankly they're going to be ready for prime time pretty soon.
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i biće spremni za prvu upotrebu veoma uskoro.
12:17
But the potential of a connected car network
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Potencijal povezane mreže automobila
12:20
is almost limitless.
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je skoro neograničen.
12:22
So just imagine:
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Samo zamislite:
12:24
one day very soon,
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uskoro jednog dana,
12:26
you're going to be able to plan a trip downtown
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bićete u mogućnosti da planirate putovanje u centar grada
12:28
and your car will be connected to a smart parking system.
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i vaš automobil će biti povezan na pametan sistem parkiranja.
12:31
So you get in your car,
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Uđete u svoj automobil,
12:33
and as you get in your car,
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i čim uđete u svoj automobil,
12:35
your car will reserve you a parking spot before you arrive --
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on će vam rezervisati parking mesto pre nego što stignete –
12:38
no more driving around looking for one,
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nema više vozikanja okolo tražeći parking mesto,
12:40
which frankly is one of the biggest users of fuel
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što je jedan od najvećih potrošača goriva
12:43
in today's cars in urban areas --
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u današnjim automobilima u gradskoj sredini –
12:45
is looking for parking spots.
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traženje parking mesta.
12:47
Or think about being in New York City
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Ili zamislite da ste u Njujorku
12:49
and tracking down an intelligent cab on your smart phone
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i pratite inteligentni taksi na svom pametnom telefonu
12:52
so you don't have to wait in the cold to hail one.
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tako da ne morate da čekate na hladnoći da dozovete jednog.
12:56
Or being at a future TED Conference
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Ili da ste na budućoj TED konferenciji
12:58
and having your car
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i vaš automobil
13:00
talk to the calendars of everybody here
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priča sa redom prezentacija svih ovde
13:02
and telling you all the best route to take home
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i govori vam najbolju rutu za povratak kući
13:04
and when you should leave
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i kada treba da krenete
13:06
so that you can all arrive at your next destination on time.
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tako da svi možete da stignete do svog sledećeg odredišta na vreme.
13:09
This is the kind of technology
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Ovo je vrsta tehnologije
13:11
that will merge millions of individual vehicles
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koja će spojiti milione individualnih vozila
13:14
into a single system.
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u jedinstveni sistem.
13:16
So I think it's clear we have the beginnings of a solution
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Mislim da je jasno da imamo početke rešenja
13:19
to this enormous problem.
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za ovaj ogromni problem.
13:22
But as we found out with addressing CO2 issues,
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Ali kako počinjemo sa utvrđivanjem problema sa CO2,
13:25
and also fossil fuels,
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a takođe i sa fosilnim gorivima,
13:27
there is no one silver bullet.
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ne postoji jednostavno rešenje.
13:29
The solution is not going to be
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Rešenje neće biti
13:31
more cars, more roads or a new rail system;
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više automobila, više puteva ili novi železnički sistem;
13:34
it can only be found, I believe,
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rešenje se jedino može naći, verujem,
13:36
in a global network
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u globalnoj mreži
13:38
of interconnected solutions.
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međusobno povezanih rešenja.
13:40
Now I know we can develop the technology
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znam da možemo razviti tehnologiju
13:42
that's going to make this work,
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koja će omogućiti da ovo funkcioniše,
13:44
but we've got to be willing to get out there
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ali moramo da budemo uporni da dođemo do toga
13:46
and seek out the solutions --
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i pronađemo rešenja –
13:48
whether that means vehicle sharing or public transportation
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bilo da je to zajednička upotreba vozila ili javni prevoz
13:51
or some other way we haven't even thought of yet;
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ili neki drugi način o kome još nismo ni razmišljali;
13:54
our overall transportation-mix and infrastructure
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naša sveukupna saobraćajna rešenja i infrastruktura
13:57
must support all the future options.
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moraju da podrže sve buduće opcije.
14:00
We need our best and our brightest
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Potrebni su najbolji i najpametniji od nas
14:02
to start entertaining this issue.
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da počnemo da se suočavamo sa ovim pitanjem.
14:04
Companies, entrepreneurs, venture capitalists,
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Kompanije, preduzetnici, smeli kapitalisti,
14:07
they all need to understand
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svi oni treba da shvate
14:09
this is a huge business opportunity,
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da je ovo velika poslovna prilika,
14:11
as well as an enormous social problem.
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kao i ogromni društveni problem.
14:13
And just as these groups
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I kada ove grupe
14:15
embrace the green energy challenge --
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prihvate izazov zelene energije –
14:18
and it's really been amazing to me to watch
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stvarno je zanimljivo za mene da gledam
14:20
how much brain power, how much money
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koliko moći mozga, koliko novca
14:23
and how much serious thought
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i koliko ozbiljnih zamisli
14:25
has, really over the last three years,
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je, tokom poslednje tri godine,
14:27
just poured into the green energy field.
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uloženo na polju zelene energije.
14:29
We need that same kind of passion and energy
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Nama treba ista vrsta strasti i energije
14:32
to attack global gridlock.
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da napadnemo globalna zagušenja.
14:34
But we need people like all of you in this room,
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Ali nam trebaju ljudi kao što ste vi u ovoj prostoriji,
14:36
leading thinkers.
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vodeći mozgovi.
14:38
I mean, frankly, I need all of you
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Mislim, iskreno, treba svi vi
14:40
to think about how
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da mislite o tome kako
14:42
you can help solve this huge issue.
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vi možete doprineti da se reši ovaj ogroman problem.
14:44
And we need people from all walks of life;
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I trebaju nam ljudi iz svih sfera života,
14:46
not just inventors, we need policymakers
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ne samo pronalazači, trebaju nam kreatori politike
14:48
and government officials
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i zvaničnici vlada
14:50
to also think about how they're going to respond to this challenge.
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da takođe razmisle kako će oni da odgovore na ovaj izazov.
14:53
This isn't going to be solved
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Ovo se neće rešiti
14:55
by any one person or one group.
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pomoću jednog čoveka ili jedne grupe.
14:57
It's going to really require a national energy policy,
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To će stvarno zahtevati nacionalnu energetsku politiku,
15:00
frankly for each country,
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za svaku državu,
15:02
because the solutions in each country are going to be different
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zato što će rešenja u svakoj državi biti različita
15:05
based upon income levels, traffic jams
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na osnovu nivoa dohotka, saobraćajnih gužvi
15:08
and also how integrated
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i koliko su sistemi
15:10
the systems already are.
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integrisani sada.
15:12
But we need to get going, and we need to get going today.
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Moramo da krenemo sa tim i moramo da krenemo sa tim danas.
15:15
And we must have an infrastructure
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Moramo da imamo infrastrukturu
15:17
that's designed to support
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koja je projektovana da podrži
15:19
this flexible future.
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ovu fleksibilnu budućnost.
15:21
You know, we've come a long way.
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Znate, prešli smo dug put.
15:23
Since the Model T,
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Pre Modela T,
15:25
most people never traveled
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većina ljudi nikada nije putovala
15:27
more than 25 miles from home in their entire lifetime.
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više od 40 km od kuće tokom celog svog života.
15:30
And since then,
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Od tada,
15:32
the automobile has allowed us the freedom
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automobil nam je omogućio slobodu
15:34
to choose where we live, where we work,
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izbora gde ćemo da živimo, da radimo,
15:36
where we play
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gde ćemo da se igramo
15:38
and frankly when we just go out and want to move around.
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i kada ćemo da izađemo napolje i želimo da se vozimo negde.
15:41
We don't want to regress and lose that freedom.
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Ne želimo da nazadujemo i izgubimo tu slobodu.
15:44
We're on our way to solving --
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Na putu smo za pronalaženje rešenja –
15:46
and as I said earlier, I know we've got a long way to go --
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i kao što sam rekao ranije, znam da nas čeka dug put –
15:48
the one big issue that we're all focused on that threatens it,
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za jedan veliki problem na koji se svi fokusiramo a koji ga ugrožava,
15:51
and that's the environmental issue,
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a to je pitanje životne sredine,
15:53
but I believe we all must turn
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ali verujem da svi moramo da uložimo
15:55
all of our effort and all of our ingenuity and determination
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sve napore i svu našu genijalnost i odlučnost
15:59
to help now solve this notion of global gridlock.
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da pomognemo rešavanju ovog globalnog zagušenja.
16:02
Because in doing so,
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Jer radeći to,
16:04
we're going to preserve what we've really come to take for granted,
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sačuvaćemo ono što stvarno uzimamo zdravo za gotovo,
16:07
which is the freedom to move
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što je sloboda kretanja
16:09
and move very effortlessly around the world.
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i lako kretanje širom sveta.
16:12
And it frankly will enhance our quality of life
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To će stvarno unaprediti naš kvalitet života
16:14
if we fix this.
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ako ga popravimo.
16:16
Because, if you can envision, as I do,
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Ako možete da zamislite, kao što ja to radim,
16:19
a future of zero emissions
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budućnost nulte emisije
16:21
and freedom to move around the country and around the world
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i slobodu kretanja širom zemlje i sveta
16:24
like we take for granted today,
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što danas uzimamo zdravo za gotovo,
16:26
that's worth the hard work today
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vredno je mukotrpnog rada danas
16:28
to preserve that for tomorrow.
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zbog njihovog očuvanja za sutra.
16:30
I believe we're at our best
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Verujem da dajemo najbolje od sebe
16:32
when we're confronted with big issues.
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kada smo suočeni sa velikim problemima.
16:34
This is a big one, and it won't wait.
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Ovo jeste veliki problem i on neće da čeka.
16:36
So let's get started now.
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Zato hajde da počnemo danas.
16:38
Thank you.
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Hvala.
16:40
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Bill Ford - Executive chair, Ford Motor Co.As executive chair of the Ford Motor Company, Bill Ford leads the company that put the world on wheels.
Why you should listen
William Clay Ford Jr. is the executive chair of the Ford Motor Company, founded by his great-grandfather, Henry Ford, in Detroit. This massive company found great success selling cars to the world. Now, Ford is looking toward a future that's not simply about selling more and more cars. Ford looks to a future where cars are greener and cleaner, move more efficiently on better, smarter road systems -- and sometimes are replaced by mass transit and other forms of mobility.
Ford joined Ford Motor Company in 1979 as a product planning analyst. He subsequently held a variety of positions in manufacturing, sales, marketing, product development and finance. During the breakthrough 1982 Ford-United Auto Workers labor talks, which launched the employee involvement movement that revolutionized the industry, he served on the company’s National Bargaining Team.
Mr. Ford joined the Board of Directors in 1988 and has been its chairman since January 1999. He serves as chairman of the board's Finance Committee and as a member of the Sustainability Committee. He also served as chief executive officer of the company from October 2001 to September 2006, when he was named executive chairman.
As CEO, Mr. Ford improved quality, lowered costs and delivered exciting new products. During his time in that position he took the company from a $5.5 billion loss in 2001 to three straight years of profitability. Through the years, his vision for the company has remained unchanged.
He says: "The ongoing success of Ford Motor Company is my life’s work. We want to have an even greater impact in our next 100 years than we did in our first 100."
Bill Ford | Speaker | TED.com