TED2011
Bill Ford: A future beyond traffic gridlock
比尔.福特：车水马龙的明天
Filmed:
Readability: 4
896,192 views
比尔.福特一生与车结缘--他的曾祖父便是大名鼎鼎的亨利.福特。他在庞大的福特汽车公司里长大。因此，他担忧汽车对环境的影响以及全球交通拥堵问题而做出的演讲是值得一听的。他对未来交通的畅想包括了“智能道路”，乃至更为智能化、更为绿色的公共交通。
Bill Ford - Executive chair, Ford Motor Co.
As executive chair of the Ford Motor Company, Bill Ford leads the company that put the world on wheels. Full bio
As executive chair of the Ford Motor Company, Bill Ford leads the company that put the world on wheels. Full bio
Double-click the English transcript below to play the video.
00:15
By birth and by choice,
0
0
2000
我这辈子与汽车的不解之缘
00:17
I've been involved with the auto industry my entire life,
1
2000
3000
既是与生俱来又是个人的选择
00:20
and for the past 30 years,
2
5000
2000
过去30年里
00:22
I've worked at Ford Motor Company.
3
7000
2000
我一直在福特汽车公司工作
00:24
And for most of those years,
4
9000
2000
过去
00:26
I worried about,
5
11000
2000
我关心的总是
00:28
how am I going to sell more cars and trucks?
6
13000
2000
如何把更多的汽车卖出去
00:30
But today I worry about,
7
15000
2000
而今天我所担心的是
00:32
what if all we do is sell more cars and trucks?
8
17000
2000
如果我们所做的仅仅只是卖出更多的汽车
00:34
What happens
9
19000
2000
如果路上的车辆数量
00:36
when the number of vehicles on the road doubles, triples,
10
21000
3000
翻了一倍，两倍，甚至三倍
00:39
or even quadruples?
11
24000
2000
会有什么后果？
00:41
My life is guided by two great passions,
12
26000
3000
我一生所钟爱的有两样事物
00:44
and the first is automobiles.
13
29000
2000
第一样就是汽车
00:46
I literally grew up with the Ford Motor Company.
14
31000
2000
我其实就是在福特汽车公司里长大的
00:48
I thought it was so cool as a little boy
15
33000
2000
儿时
00:50
when my dad would bring home the latest Ford or Lincoln
16
35000
3000
当父亲把最新版的福特或林肯车开回家，停在路边
00:53
and leave it in the driveway.
17
38000
2000
我觉得这真是太酷了
00:55
And I decided about that time, about age 10,
18
40000
3000
十岁的时候我下定决心
00:58
that it would be really cool if I was a test driver.
19
43000
3000
要是我能当上测试驾驶员，那该多好啊
01:01
So my parents would go to dinner.
20
46000
2000
我的父母去吃晚餐的时候
01:03
They'd sit down; I'd sneak out of the house.
21
48000
3000
等他们一坐下来，我就偷偷溜出去
01:06
I'd jump behind the wheel and take the new model around the driveway,
22
51000
3000
跳上驾驶座，开着新车到路上遛弯
01:09
and it was a blast.
23
54000
2000
真是太过瘾了
01:11
And that went on for about two years,
24
56000
2000
就这么过了两年
01:13
until -- I think I was about 12 --
25
58000
2000
直到--我大概12岁--
01:15
my dad brought home
26
60000
2000
我父亲把一辆林肯MarkIII
01:17
a Lincoln Mark III.
27
62000
2000
开回家
01:19
And it was snowing that day.
28
64000
2000
那一天正好下雪
01:21
So he and mom went to dinner,
29
66000
3000
他和妈妈去吃晚餐
01:24
and I snuck out
30
69000
2000
我就溜了出去
01:26
and thought it'd be really cool to do donuts
31
71000
2000
我想在雪里转几个圈
01:28
or even some figure-eights in the snow.
32
73000
2000
再走几个8字，应该会很酷
01:30
My dad finished dinner early that evening.
33
75000
2000
我父亲当晚提早吃好了晚餐
01:32
And he was walking to the front hall
34
77000
2000
他走到前厅
01:34
and out the front door
35
79000
2000
走到前门
01:36
just about the same time I hit some ice
36
81000
2000
与此同时，我的车撞上了一块冰
01:38
and met him at the front door with the car --
37
83000
3000
冲到了前门，被他撞个正着
01:41
and almost ended up in the front hall.
38
86000
2000
还差点冲进前厅
01:43
So it kind of cooled my test-driving for a little while.
39
88000
3000
这次经历让我的试车生涯暂告一段落
01:46
But I really began to love cars then.
40
91000
3000
但从那以后我真正地爱上了汽车
01:49
And my first car was a 1975 electric-green Mustang.
41
94000
5000
我的第一辆车就是1975年产的电光绿野马
01:54
And even though the color was pretty hideous,
42
99000
2000
尽管颜色相当难看
01:56
I did love the car,
43
101000
2000
但我非常喜爱这辆车
01:58
and it really cemented my love affair with cars
44
103000
2000
它实实在在地奠定了我对车的迷恋
02:00
that's continued on to this day.
45
105000
3000
这种感情延续至今
02:03
But cars are really more than a passion of mine;
46
108000
3000
汽车不仅仅是我所喜爱的事物
02:06
they're quite literally in my blood.
47
111000
3000
我跟它们的缘分是与生俱来的
02:09
My great grandfather was Henry Ford,
48
114000
3000
我的曾祖父就是亨利.福特
02:12
and on my mother's side,
49
117000
2000
而在我母亲那边
02:14
my great grandfather was Harvey Firestone.
50
119000
2000
我的曾外公就是哈卫.凡士通
02:16
So when I was born,
51
121000
2000
我一出生
02:18
I guess you could say expectations were kind of high for me.
52
123000
4000
就肩负众望
02:22
But my great grandfather, Henry Ford,
53
127000
2000
而我的曾祖父亨利.福特
02:24
really believed that the mission of the Ford Motor Company
54
129000
2000
坚定地相信福特汽车公司的使命
02:26
was to make people's lives better
55
131000
2000
就是让人们的生活更美好
02:28
and make cars affordable so that everyone could have them.
56
133000
3000
让所有人都买得起车
02:31
Because he believed that with mobility
57
136000
3000
他相信，有了动力
02:34
comes freedom and progress.
58
139000
2000
就有了自由和进步
02:36
And that's a belief that I share.
59
141000
3000
我也是这么相信的
02:39
My other great passion is the environment.
60
144000
3000
而我热爱的第二样事物就是环境
02:42
And as a young boy, I used to go up to Northern Michigan
61
147000
3000
我曾去过密歇根州北部
02:45
and fish in the rivers that Hemingway fished in
62
150000
3000
在海明威钓过鱼的地方钓鱼
02:48
and then later wrote about.
63
153000
3000
他后来在书上写到过这里
02:51
And it really struck me
64
156000
2000
多年之后
02:53
as the years went by,
65
158000
2000
这里的变化
02:55
in a very negative way,
66
160000
2000
让我感到震惊
02:57
when I would go to some stream that I'd loved,
67
162000
2000
我曾去到我喜爱的小溪
02:59
and was used to walking through this field
68
164000
2000
步行穿越那片
03:01
that was once filled with fireflies,
69
166000
2000
飞满了萤火虫的田地
03:03
and now had a strip mall or a bunch of condos on it.
70
168000
3000
而现在那里变成了商场或公寓区
03:06
And so even at a young age,
71
171000
2000
因此即使当时我还年少
03:08
that really resonated with me,
72
173000
2000
这还是给了我很大的震动
03:10
and the whole notion of environmental preservation,
73
175000
3000
保护环境的基本意识
03:13
at a very basic level, sunk in with me.
74
178000
3000
就在我内心扎根了
03:16
As a high-schooler, I started to read
75
181000
2000
上高中后，我开始阅读
03:18
authors like Thoreau and Aldo Leopold
76
183000
3000
梭罗，阿尔多.李奥帕德
03:21
and Edward Abbey,
77
186000
2000
和爱德华.艾比等作家的书
03:23
and I really began to develop
78
188000
2000
我对于自然世界
03:25
a deeper appreciation of the natural world.
79
190000
3000
萌生了更深层次的感情
03:28
But it never really occurred to me
80
193000
2000
我从来没有想过
03:30
that my love of cars and trucks
81
195000
4000
我对汽车和卡车的挚爱
03:34
would ever be in conflict with nature.
82
199000
3000
竟然会与自然相冲突
03:37
And that was true
83
202000
2000
我的确是这样认为的
03:39
until I got to college.
84
204000
2000
直到我上了大学
03:41
And when I got to college, you can imagine my surprise
85
206000
3000
初到大学，你们可以想象得到我的惊讶
03:44
when I would go to class
86
209000
2000
上课时
03:46
and a number of my professors would say
87
211000
3000
教授们会说
03:49
that Ford Motor Company and my family
88
214000
2000
美国之所以出现问题
03:51
was everything that was wrong with our country.
89
216000
4000
全都是福特汽车公司以及我们家族的责任
03:55
They thought that we were more interested, as an industry,
90
220000
3000
他们认为我们注重的是整个行业是否赚钱
03:58
in profits, rather than progress,
91
223000
2000
而不是进步
04:00
and that we filled the skies with smog --
92
225000
4000
是我们让天空乌烟瘴气
04:04
and frankly, we were the enemy.
93
229000
2000
我们是国家的大敌
04:06
I joined Ford after college,
94
231000
2000
大学毕业后我进入了福特公司
04:08
after some soul searching
95
233000
2000
在此之前我对此举是否明智
04:10
whether or not this is really the right thing to do.
96
235000
3000
做了一些思想斗争
04:13
But I decided that I wanted to go
97
238000
2000
而我最终决定进入公司
04:15
and see if I could affect change there.
98
240000
2000
看看是否能够做出改变
04:17
And as I look back over 30 years ago,
99
242000
3000
回想三十年前
04:20
it was a little naive to think at that age
100
245000
2000
曾认为自己有这个能力
04:22
that I could. But I wanted to.
101
247000
2000
这实在有些天真，但我的确有这个志愿
04:24
And I really discovered
102
249000
2000
我也发现
04:26
that my professors weren't completely wrong.
103
251000
2000
教授们所说的并不全是错的
04:28
In fact, when I got back to Detroit,
104
253000
2000
实际上，我回到底特律后发现
04:30
my environmental leanings weren't exactly embraced
105
255000
3000
我的公司
04:33
by those in my own company,
106
258000
2000
以及行业中的其它公司
04:35
and certainly by those in the industry.
107
260000
2000
对我的环保倾向并不欢迎
04:37
I had some very interesting conversations,
108
262000
2000
你可以想象到
04:39
as you can imagine.
109
264000
2000
我碰到了一些非常有趣的对话
04:41
There were some within Ford
110
266000
2000
福特公司里的一些人
04:43
who believed that all this ecological nonsense
111
268000
3000
认为这些保护环境的废话
04:46
should just disappear
112
271000
2000
应被禁止
04:48
and that I needed to stop hanging out
113
273000
2000
我也应当停止
04:50
with "environmental wackos."
114
275000
3000
与“环保狂人”来往
04:53
I was considered a radical.
115
278000
2000
我被认为是一名激进分子
04:55
And I'll never forget the day I was called in by a member of top management
116
280000
3000
我永远忘不了那一天我被某管理高层叫到办公室
04:58
and told to stop associating
117
283000
2000
被要求停止
05:00
with any known or suspected environmentalists.
118
285000
3000
与任何已知或疑似环保人士为伍
05:03
(Laughter)
119
288000
3000
（众人笑）
05:07
Of course, I had no intention of doing that,
120
292000
3000
当然，我并没有理会
05:10
and I kept speaking out about the environment,
121
295000
2000
我还是坚持倡导保护环境
05:12
and it really was the topic
122
297000
2000
这就是我们今天
05:14
that we now today call sustainability.
123
299000
2000
所谈论的可持续性
05:16
And in time, my views went from controversial
124
301000
3000
现在，我的观点从饱受非议
05:19
to more or less consensus today.
125
304000
2000
变成多少为众人所接受
05:21
I mean, I think most people in the industry
126
306000
2000
我是说，我认为行业中大多数人
05:23
understand that we've got to get on with it.
127
308000
2000
都明白我们必须采取行动了
05:25
And the good news is today we are tackling the big issues,
128
310000
3000
好消息是，我们现正在设法解决
05:28
of cars and the environment --
129
313000
2000
关于汽车与环境的大问题－－
05:30
not only at Ford, but really as an industry.
130
315000
3000
不仅是福特，全行业都是如此
05:33
We're pushing fuel efficiency to new heights.
131
318000
3000
我们将燃料效能推向新的高度
05:36
And with new technology,
132
321000
2000
通过使用新技术
05:38
we're reducing -- and I believe, someday we'll eliminate --
133
323000
3000
我们正在减少－－我相信，总有一天，能够消灭－－
05:41
CO2 emissions.
134
326000
2000
二氧化碳尾气
05:43
We're starting to sell electric cars, which is great.
135
328000
3000
我们开始销售电动汽车，这非常好
05:46
We're developing alternative powertrains
136
331000
2000
同时开发新动力传送器
05:48
that are going to make cars affordable
137
333000
2000
让所有车
05:50
in every sense of the word --
138
335000
3000
变得经济实惠
05:53
economically, socially
139
338000
2000
无论从经济上，社会上
05:55
and environmentally.
140
340000
2000
还是环境上来说
05:57
And actually, although we've got a long way to go
141
342000
2000
事实上，尽管我们的工作
05:59
and a lot of work to do,
142
344000
2000
任重道远
06:01
I can see the day where my two great passions --
143
346000
3000
我依然能够预见到我热衷的两项事业－－
06:04
cars and the environment --
144
349000
2000
汽车和环境－－
06:06
actually come into harmony.
145
351000
2000
和谐发展的一天
06:08
But unfortunately,
146
353000
2000
可惜的是
06:10
as we're on our way to solving one monstrous problem --
147
355000
2000
尽管我们正在解决这一个重大的问题－－
06:12
and as I said, we're not there yet; we've got a lot of work to do,
148
357000
3000
正如我所说的，我们还有很长的路要走
06:15
but I can see where we will --
149
360000
2000
但我能预见到我们会达到－－
06:17
but even as we're in the process of doing that,
150
362000
3000
即使我们正在为此努力
06:20
another huge problem is looming,
151
365000
2000
另一个重大的问题开始威胁我们
06:22
and people aren't noticing.
152
367000
3000
而人们还没有注意到
06:25
And that is the freedom of mobility
153
370000
2000
我曾祖父
06:27
that my great grandfather brought to people
154
372000
2000
为世人带来的出行自由
06:29
is now being threatened, just as the environment is.
155
374000
3000
正如环境一样受到威胁
06:32
The problem, put in its simplest terms,
156
377000
3000
这个问题，用最简单的方式表述
06:35
is one of mathematics.
157
380000
2000
就是一个数学问题
06:37
Today there are approximately 6.8 billion people in the world,
158
382000
4000
今天全球人口大约68亿
06:41
and within our lifetime, that number's going to grow
159
386000
2000
在我们有生之年，这个数字将上升
06:43
to about nine billion.
160
388000
2000
至90亿
06:45
And at that population level,
161
390000
2000
在这样的人口水平下
06:47
our planet will be dealing with the limits of growth.
162
392000
3000
我们的地球将面临发展的限制
06:50
And with that growth
163
395000
2000
这样的人口增长
06:52
comes some severe practical problems,
164
397000
3000
将导致一些严重的现实问题
06:55
one of which is our transportation system
165
400000
3000
其中一个问题就是
06:58
simply won't be able to deal with it.
166
403000
3000
交通系统无法承受人口负重
07:01
When we look at the population growth in terms of cars,
167
406000
2000
如果我们把人口增长和汽车联系起来看
07:03
it becomes even clearer.
168
408000
2000
情况就更明了了
07:05
Today there are about 800 million cars on the road worldwide.
169
410000
3000
全球目前大约有8亿辆车行驶在路上
07:08
But with more people
170
413000
2000
全球人口越多
07:10
and greater prosperity around the world,
171
415000
2000
发展得越兴盛
07:12
that number's going to grow
172
417000
2000
到了本世纪中叶
07:14
to between two and four billion cars by mid century.
173
419000
3000
这个数字将增长至20亿至40亿辆车
07:17
And this is going to create the kind of global gridlock
174
422000
3000
这将造成空前的
07:20
that the world has never seen before.
175
425000
3000
全球交通大拥堵
07:23
Now think about the impact
176
428000
2000
想象一下
07:25
that this is going to have on our daily lives.
177
430000
2000
这对我们的日常生活会有什么影响
07:27
Today the average American
178
432000
2000
现今平均每个美国人
07:29
spends about a week a year
179
434000
2000
每年有将近一周的时间
07:31
stuck in traffic jams,
180
436000
2000
花在了堵车上
07:33
and that's a huge waste of time and resources.
181
438000
3000
这浪费了大量的时间和资源
07:36
But that's nothing compared
182
441000
2000
这还不算什么
07:38
to what's going on
183
443000
2000
那些发展最快的国家
07:40
in the nations that are growing the fastest.
184
445000
2000
情况比这严重得多
07:42
Today the average driver in Beijing
185
447000
2000
在北京，每个司机每天
07:44
has a five-hour commute.
186
449000
3000
花在路上的平均时间是五个小时
07:47
And last summer -- many of you probably saw this --
187
452000
3000
去年夏天－－你们很多人可以已经看到这消息－－
07:50
there was a hundred-mile traffic jam
188
455000
3000
中国有一次花了11天
07:53
that took 11 days to clear in China.
189
458000
3000
才疏通了长达100英里的交通大拥堵
07:56
In the decades to come,
190
461000
2000
在未来的几十年后
07:58
75 percent of the world's population
191
463000
2000
全球75%的人口
08:00
will live in cities,
192
465000
2000
将生活在城市里
08:02
and 50 of those cities
193
467000
2000
其中的50多个城市
08:04
will be of 10 million people or more.
194
469000
3000
人口将超过一亿人
08:07
So you can see the size of the issue that we're facing.
195
472000
3000
你们可以看到我们面临问题有多大了
08:10
When you factor in population growth,
196
475000
3000
如果你把人口问题考虑进去
08:13
it's clear that the mobility model that we have today
197
478000
3000
就不难看到，我们今天拥有的移动模式
08:16
simply will not work tomorrow.
198
481000
2000
在将来是行不通的
08:18
Frankly, four billion clean cars on the road
199
483000
3000
很显然，四十亿辆环保车行驶在路上
08:21
are still four billion cars,
200
486000
2000
仍旧是四十亿辆车啊
08:23
and a traffic jam with no emissions
201
488000
3000
没有废气的交通拥堵
08:26
is still a traffic jam.
202
491000
3000
仍旧是交通拥堵啊
08:29
So, if we make no changes today,
203
494000
3000
如果我们今天不做出改变
08:32
what does tomorrow look like?
204
497000
2000
明天怎么办？
08:34
Well I think you probably already have the picture.
205
499000
3000
我想你们可能已经心里有数了
08:37
Traffic jams are just a symptom of this challenge,
206
502000
2000
交通拥堵只是这个挑战的一个症状
08:39
and they're really very, very inconvenient,
207
504000
2000
堵车是非常不方便的
08:41
but that's all they are.
208
506000
2000
堵车就会带来不便
08:43
But the bigger issue
209
508000
2000
而更大的问题是
08:45
is that global gridlock
210
510000
2000
全球的交通拥堵
08:47
is going to stifle economic growth
211
512000
2000
将严重威胁经济增长
08:49
and our ability to deliver
212
514000
2000
扼杀我们运输食物
08:51
food and health care,
213
516000
2000
提供医疗服务的能力
08:53
particularly to people that live in city centers.
214
518000
3000
尤其是向生活在城市中心的人们
08:56
And our quality of life is going to be severely compromised.
215
521000
4000
我们的生活质量将被大打折扣
09:00
So what's going to solve this?
216
525000
2000
有什么解决方法呢？
09:02
Well the answer isn't going to be more of the same.
217
527000
3000
答案可能不尽相同
09:05
My great grandfather once said
218
530000
3000
在发明T型车之前
09:08
before he invented the Model T,
219
533000
2000
我曾祖父曾说
09:10
"If I had asked people then what they wanted,
220
535000
2000
“如果我问当时的人们它们想要什么
09:12
they would have answered,
221
537000
2000
他们会回答
09:14
'We want faster horses.'"
222
539000
2000
‘我们想要跑得更快的马’”
09:16
So the answer to more cars
223
541000
2000
所以，更多车辆的问题
09:18
is simply not to have more roads.
224
543000
3000
不能通过修更多的路来解决
09:21
When America began moving west,
225
546000
2000
当美国开始西进运动时
09:23
we didn't add more wagon trains,
226
548000
2000
我们并没有添置更多的大篷车
09:25
we built railroads.
227
550000
2000
而是建了铁路
09:27
And to connect our country after World War II,
228
552000
2000
在二战后，为了连通国家交通网
09:29
we didn't build more two-lane highways,
229
554000
3000
我们并没有建双向高速公路
09:32
we built the interstate highway system.
230
557000
2000
而是建了州际高速公路体系
09:34
Today we need that same leap in thinking
231
559000
3000
现在我们需要在思想上实现相同的跳跃
09:37
for us to create a viable future.
232
562000
3000
以创造一个坚实的未来
09:40
We are going to build smart cars,
233
565000
2000
我们要制造智能汽车
09:42
but we also need to build
234
567000
2000
我们也要制造
09:44
smart roads, smart parking,
235
569000
2000
智能道路，智能停车位
09:46
smart public transportation systems and more.
236
571000
3000
智能公共运输系统等等
09:49
We don't want to waste our time
237
574000
2000
我们不想把时间浪费在
09:51
sitting in traffic, sitting at tollbooths
238
576000
2000
堵车，收费站
09:53
or looking for parking spots.
239
578000
3000
或寻找停车位上
09:56
We need an integrated system
240
581000
2000
我们需要一个综合体系
09:58
that uses real time data
241
583000
2000
采用实时数据
10:00
to optimize personal mobility on a massive scale
242
585000
3000
优化大范围的个人移动性
10:03
without hassle or compromises for travelers.
243
588000
3000
保证出行者行动不受影响不打折口
10:06
And frankly, that's the kind of system
244
591000
2000
显然，这样的体系
10:08
that's going to make the future of personal mobility sustainable.
245
593000
4000
才能够保证未来个人行动自由的可持续性
10:12
Now the good news is some of this work has already begun
246
597000
3000
值得高兴的是，这项工作在世界的不同地方
10:15
in different parts of the world.
247
600000
2000
已经开工了
10:17
The city of Masdar in Abu Dhabi
248
602000
3000
阿布扎比市的玛斯达尔
10:20
uses driverless electric vehicles
249
605000
2000
采用能够相互沟通的
10:22
that can communicate with one another,
250
607000
2000
无人驾驶电动车
10:24
and they go underneath the city streets.
251
609000
3000
它们在城市街道的地下行动
10:27
And up above, you've got a series of pedestrian walkways.
252
612000
3000
而在地上是一系列人行道
10:30
On New York City's 34th Street,
253
615000
2000
纽约市的34号大街
10:32
gridlock will soon be replaced
254
617000
2000
将堵车取而代之的
10:34
with a connected system
255
619000
2000
是一个四通八达的
10:36
of vehicle-specific corridors.
256
621000
3000
车辆专用通道系统
10:39
Pedestrian zones and dedicated traffic lanes are going to be created,
257
624000
3000
人行区和专用交通通道将被建起
10:42
and all of this will cut down the average rush hour commute
258
627000
3000
这一切都将把纽约市
10:45
to get across town in New York
259
630000
2000
交通拥堵高峰期平均时间
10:47
from about an hour today at rush hour
260
632000
2000
从现在的1个小时
10:49
to about 20 minutes.
261
634000
2000
缩短到20分钟
10:51
Now if you look at Hong Kong,
262
636000
2000
你们看香港
10:53
they have a very interesting system called Octopus there.
263
638000
3000
他们有一套有意思的系统，被称为“八达通”
10:56
It's a system that really ties together
264
641000
2000
这个系统
10:58
all the transportation assets
265
643000
2000
将所有交通资产
11:00
into a single payment system.
266
645000
2000
统一到一个单独的支付系统
11:02
So parking garages, buses, trains,
267
647000
3000
这样，停车场，公车，火车
11:05
they all operate within the same system.
268
650000
3000
都在同一个系统下运行
11:08
Now shared car services
269
653000
2000
现在拼车服务
11:10
are also springing up around the world,
270
655000
2000
在全世界也遍地开花了
11:12
and these efforts, I think, are great.
271
657000
2000
我认为，这些行动都非常好
11:14
They're relieving congestion,
272
659000
2000
它们缓解了交通拥堵
11:16
and they're frankly starting to save some fuel.
273
661000
2000
当然也帮助节省了一些燃油
11:18
These are all really good ideas
274
663000
2000
这些都是十分棒的想法
11:20
that will move us forward.
275
665000
2000
能够推动我们的进步
11:22
But what really inspires me
276
667000
2000
而真正给我启发的是
11:24
is what's going to be possible
277
669000
2000
当我们的车开始相互交谈
11:26
when our cars can begin talking to each other.
278
671000
2000
会是什么情况
11:28
Very soon, the same systems that we use today
279
673000
3000
很快，我们今天使用的
11:31
to bring music and entertainment
280
676000
2000
将音乐、娱乐
11:33
and GPS information into our vehicles
281
678000
3000
和GPS信息嵌入车辆的这个系统
11:36
are going to be used to create
282
681000
2000
将被用于建设
11:38
a smart vehicle network.
283
683000
2000
一个智能车辆网络
11:40
Every morning I drive about 30 miles
284
685000
2000
每天早晨我从安娜堡的家
11:42
from my home in Ann Arbor to my office in Dearborn, Michigan.
285
687000
3000
开车30英里去到我在密歇根州迪尔伯恩的办公室
11:45
And every night I go home,
286
690000
2000
每天晚上
11:47
my commute is a total crapshoot.
287
692000
2000
我回家的路途总是被堵得水泄不通
11:49
And I often have to leave the freeway
288
694000
2000
我常常不得不离开高速路
11:51
and look for different ways
289
696000
2000
另找其它出路
11:53
for me to try and make it home.
290
698000
2000
才能回到家
11:55
But very soon we're going to see the days
291
700000
2000
但很快，我们就能看到
11:57
when cars are essentially talking to each other.
292
702000
3000
汽车相互沟通的那一天
12:00
So if the car ahead of me on I-94 hits traffic,
293
705000
3000
如果在我前面的一辆车在I-94号路上遇到塞车
12:03
it will immediately alert my car
294
708000
3000
它就会立即通知我的车
12:06
and tell my car to reroute itself
295
711000
2000
让我的车另寻出路
12:08
to get me home in the best possible way.
296
713000
3000
这样我就能找到回家的最佳路径
12:11
And these systems are being tested right now,
297
716000
2000
这些系统都在接受测试
12:13
and frankly they're going to be ready for prime time pretty soon.
298
718000
4000
它们很快就会被正式投入运行
12:17
But the potential of a connected car network
299
722000
3000
车辆连接网络的潜力
12:20
is almost limitless.
300
725000
2000
几乎是无限的
12:22
So just imagine:
301
727000
2000
试想一下
12:24
one day very soon,
302
729000
2000
在不久的将来
12:26
you're going to be able to plan a trip downtown
303
731000
2000
你们能够在市中心计划行程
12:28
and your car will be connected to a smart parking system.
304
733000
3000
而你的车就会被接入一个智能停车系统
12:31
So you get in your car,
305
736000
2000
接着，你上了车
12:33
and as you get in your car,
306
738000
2000
就在此时
12:35
your car will reserve you a parking spot before you arrive --
307
740000
3000
你的车在你到达之前为你预定一个停车位－－
12:38
no more driving around looking for one,
308
743000
2000
无需开着车到处找了
12:40
which frankly is one of the biggest users of fuel
309
745000
3000
开车找停车位
12:43
in today's cars in urban areas --
310
748000
2000
无疑是城市车辆
12:45
is looking for parking spots.
311
750000
2000
耗油最多的一方面
12:47
Or think about being in New York City
312
752000
2000
或者试想一下在纽约市里
12:49
and tracking down an intelligent cab on your smart phone
313
754000
3000
用智能电话定位一辆智能出租车
12:52
so you don't have to wait in the cold to hail one.
314
757000
4000
这样你就无需在冷风中苦苦等候了
12:56
Or being at a future TED Conference
315
761000
2000
或试想一下，你参加未来的TED会议时
12:58
and having your car
316
763000
2000
你的车
13:00
talk to the calendars of everybody here
317
765000
2000
把在座各位的日程表一查
13:02
and telling you all the best route to take home
318
767000
2000
挑选你们最佳的回家路径
13:04
and when you should leave
319
769000
2000
而在离开时
13:06
so that you can all arrive at your next destination on time.
320
771000
3000
你们都能够准时地到达下一个目的地
13:09
This is the kind of technology
321
774000
2000
这样的科技
13:11
that will merge millions of individual vehicles
322
776000
3000
能够将几百万辆车
13:14
into a single system.
323
779000
2000
统一到一个独立的体系中
13:16
So I think it's clear we have the beginnings of a solution
324
781000
3000
很显然，我们已经有了
13:19
to this enormous problem.
325
784000
3000
解决这个大问题的初步方案
13:22
But as we found out with addressing CO2 issues,
326
787000
3000
但是在我们应对二氧化碳排放问题
13:25
and also fossil fuels,
327
790000
2000
和燃料问题时发现
13:27
there is no one silver bullet.
328
792000
2000
问题的解决并不是一蹴而就的
13:29
The solution is not going to be
329
794000
2000
解决方案并不是
13:31
more cars, more roads or a new rail system;
330
796000
3000
使用更多的汽车，建设更多道路或新的铁路系统；
13:34
it can only be found, I believe,
331
799000
2000
解决问题的关键，我认为
13:36
in a global network
332
801000
2000
在这样一个全球网络中
13:38
of interconnected solutions.
333
803000
2000
解决方案都互相关联
13:40
Now I know we can develop the technology
334
805000
2000
我知道我们能够研发出这样的技术
13:42
that's going to make this work,
335
807000
2000
使得这一切成为现实
13:44
but we've got to be willing to get out there
336
809000
2000
我们也愿意
13:46
and seek out the solutions --
337
811000
2000
去寻找解决方案－－
13:48
whether that means vehicle sharing or public transportation
338
813000
3000
不论是使用拼车或公共交通
13:51
or some other way we haven't even thought of yet;
339
816000
3000
或其它我们还未想到的方法
13:54
our overall transportation-mix and infrastructure
340
819000
3000
我们的整体交通组合和基础设施
13:57
must support all the future options.
341
822000
3000
必须为未来的解决方案服务
14:00
We need our best and our brightest
342
825000
2000
我们需要最优秀、最有智慧的成员
14:02
to start entertaining this issue.
343
827000
2000
来解决这个问题
14:04
Companies, entrepreneurs, venture capitalists,
344
829000
3000
公司，企业家，风险资本家
14:07
they all need to understand
345
832000
2000
他们都必须明白
14:09
this is a huge business opportunity,
346
834000
2000
这是一项巨大的商机
14:11
as well as an enormous social problem.
347
836000
2000
同时也是一个巨大的社会问题
14:13
And just as these groups
348
838000
2000
正当这些人群
14:15
embrace the green energy challenge --
349
840000
3000
接受绿色能源的挑战之际－－
14:18
and it's really been amazing to me to watch
350
843000
2000
我感到非常惊喜
14:20
how much brain power, how much money
351
845000
3000
能看到如此多的脑力，资金
14:23
and how much serious thought
352
848000
2000
和认真的想法
14:25
has, really over the last three years,
353
850000
2000
在过去三年里
14:27
just poured into the green energy field.
354
852000
2000
被投入到绿色能源领域中
14:29
We need that same kind of passion and energy
355
854000
3000
我们需要以同样的热情和精力
14:32
to attack global gridlock.
356
857000
2000
来迎战全球交通拥堵
14:34
But we need people like all of you in this room,
357
859000
2000
我们需要像在座各位一样的人们
14:36
leading thinkers.
358
861000
2000
思想领导者们
14:38
I mean, frankly, I need all of you
359
863000
2000
显然，我需要你们所有人
14:40
to think about how
360
865000
2000
思考
14:42
you can help solve this huge issue.
361
867000
2000
你能够如何解决这个艰巨的问题
14:44
And we need people from all walks of life;
362
869000
2000
我们需要各行各业的人们
14:46
not just inventors, we need policymakers
363
871000
2000
而不只是投资者，我们需要决策者
14:48
and government officials
364
873000
2000
政府官员
14:50
to also think about how they're going to respond to this challenge.
365
875000
3000
一同来思考他们如何对这一挑战做出回应
14:53
This isn't going to be solved
366
878000
2000
这个问题不可能
14:55
by any one person or one group.
367
880000
2000
由一个人或一个组织独立解决
14:57
It's going to really require a national energy policy,
368
882000
3000
这需要一个国家级的能源政策
15:00
frankly for each country,
369
885000
2000
每个国家都如此
15:02
because the solutions in each country are going to be different
370
887000
3000
因为每个国家的解决方案会
15:05
based upon income levels, traffic jams
371
890000
3000
由于收入水平，交通拥堵程度
15:08
and also how integrated
372
893000
2000
和体统的整合度的不同
15:10
the systems already are.
373
895000
2000
而各有不同
15:12
But we need to get going, and we need to get going today.
374
897000
3000
但我们需要采取行动，今天就行动起来
15:15
And we must have an infrastructure
375
900000
2000
我们需要设计一套基础设施
15:17
that's designed to support
376
902000
2000
来支持
15:19
this flexible future.
377
904000
2000
这个灵活多变的未来
15:21
You know, we've come a long way.
378
906000
2000
要知道，我们已经走了很长的路程
15:23
Since the Model T,
379
908000
2000
自从T型车的问世
15:25
most people never traveled
380
910000
2000
大多数人再也不用
15:27
more than 25 miles from home in their entire lifetime.
381
912000
3000
花一生的时间穿越超过25英里的距离来回家
15:30
And since then,
382
915000
2000
自此
15:32
the automobile has allowed us the freedom
383
917000
2000
汽车让我们拥有
15:34
to choose where we live, where we work,
384
919000
2000
选择在哪里生活，工作
15:36
where we play
385
921000
2000
玩乐的自由
15:38
and frankly when we just go out and want to move around.
386
923000
3000
我们想去哪就去哪
15:41
We don't want to regress and lose that freedom.
387
926000
3000
我们不想倒退，失去这份自由
15:44
We're on our way to solving --
388
929000
2000
我们正在想办法解决－－
15:46
and as I said earlier, I know we've got a long way to go --
389
931000
2000
我之前说过，我知道我们任重道远－－
15:48
the one big issue that we're all focused on that threatens it,
390
933000
3000
我们所关注的对之造成威胁的那个大问题
15:51
and that's the environmental issue,
391
936000
2000
也就是环境问题
15:53
but I believe we all must turn
392
938000
2000
而我认为我们必须
15:55
all of our effort and all of our ingenuity and determination
393
940000
4000
竭尽全力
15:59
to help now solve this notion of global gridlock.
394
944000
3000
帮助解决全球交通拥堵问题
16:02
Because in doing so,
395
947000
2000
因为只有这样
16:04
we're going to preserve what we've really come to take for granted,
396
949000
3000
我们才能保证我们习以为常的
16:07
which is the freedom to move
397
952000
2000
出行自由
16:09
and move very effortlessly around the world.
398
954000
3000
让我们能够毫不费力地行遍世界
16:12
And it frankly will enhance our quality of life
399
957000
2000
如果我们解决这个问题
16:14
if we fix this.
400
959000
2000
很明显这能够提高我们的生活质量
16:16
Because, if you can envision, as I do,
401
961000
3000
因为，如果你能够像我一样预见到
16:19
a future of zero emissions
402
964000
2000
零尾气排放
16:21
and freedom to move around the country and around the world
403
966000
3000
实现在国家，世界自由通行
16:24
like we take for granted today,
404
969000
2000
我们今天并不在意
16:26
that's worth the hard work today
405
971000
2000
为了保证明天
16:28
to preserve that for tomorrow.
406
973000
2000
今天的辛苦是值得的
16:30
I believe we're at our best
407
975000
2000
我相信我们正在尽最大的努力
16:32
when we're confronted with big issues.
408
977000
2000
直面重大的问题
16:34
This is a big one, and it won't wait.
409
979000
2000
这是一个迫在眉睫的问题
16:36
So let's get started now.
410
981000
2000
我们现在就采取行动吧
16:38
Thank you.
411
983000
2000
谢谢大家
16:40
(Applause)
412
985000
3000
（众人鼓掌）
ABOUT THE SPEAKER
Bill Ford - Executive chair, Ford Motor Co.As executive chair of the Ford Motor Company, Bill Ford leads the company that put the world on wheels.
Why you should listen
William Clay Ford Jr. is the executive chair of the Ford Motor Company, founded by his great-grandfather, Henry Ford, in Detroit. This massive company found great success selling cars to the world. Now, Ford is looking toward a future that's not simply about selling more and more cars. Ford looks to a future where cars are greener and cleaner, move more efficiently on better, smarter road systems -- and sometimes are replaced by mass transit and other forms of mobility.
Ford joined Ford Motor Company in 1979 as a product planning analyst. He subsequently held a variety of positions in manufacturing, sales, marketing, product development and finance. During the breakthrough 1982 Ford-United Auto Workers labor talks, which launched the employee involvement movement that revolutionized the industry, he served on the company’s National Bargaining Team.
Mr. Ford joined the Board of Directors in 1988 and has been its chairman since January 1999. He serves as chairman of the board's Finance Committee and as a member of the Sustainability Committee. He also served as chief executive officer of the company from October 2001 to September 2006, when he was named executive chairman.
As CEO, Mr. Ford improved quality, lowered costs and delivered exciting new products. During his time in that position he took the company from a $5.5 billion loss in 2001 to three straight years of profitability. Through the years, his vision for the company has remained unchanged.
He says: "The ongoing success of Ford Motor Company is my life’s work. We want to have an even greater impact in our next 100 years than we did in our first 100."
Bill Ford | Speaker | TED.com