TED2014
Mark Ronson: How sampling transformed music
Mark Ronson: Kako je semplovanje promenilo muziku
Filmed:
Readability: 4.4
4,599,524 views
Semplovanje nije "grabljenje nostalgije na veliko", kaže Mark Ronson. Radi se o ubacivanju sebe u priču pesme dok u isto vreme gurate tu priču unapred. Gledajte ovog didžeja kako meša 15 TED govora u audio-vizualni omlet i prati evoluciju pesme "La Di Da Di", hita Slik Rika i Dagi Freša iz 1984. koji je ponovo osmišljen za svaku generaciju od tada.
Mark Ronson - Music producer and DJ
His production credits range from Amy Winehouse to Paul McCartney -- ace DJ, musician and producer Mark Ronson has lived recent music history from the inside out. Full bio
His production credits range from Amy Winehouse to Paul McCartney -- ace DJ, musician and producer Mark Ronson has lived recent music history from the inside out. Full bio
Double-click the English transcript below to play the video.
00:12
I'm assuming everyone here has watched
0
817
1360
Pretpostavljam da je
00:14
a TED Talk online at one time or another, right?
1
2177
4364
svako ovde gledao jedan
ili više TED govora, je l' tako?
ili više TED govora, je l' tako?
00:18
So what I'm going to do is play this.
2
6541
2102
Sad ću odsvirati ovo.
00:20
This is the song from the TED Talks online.
3
8643
2851
Ovo je pesma iz TED Talks Online.
00:23
(Music)
4
11494
4281
(Muzika)
00:30
And I'm going to slow it down
5
18249
1291
A sada ću to usporiti
00:31
because things sound cooler when they're slower.
6
19540
2781
zato što stvari zvuče
mnogo više kul kada su sporije.
mnogo više kul kada su sporije.
00:34
(Music)
7
22321
9362
(Muzika)
01:18
Ken Robinson: Good morning. How are you?
8
66683
3665
Ken Robinson: Dobro jutro. Kako ste?
01:22
Mark Applebaum: I'm going to --
Kate Stone: -- mix some music.
Kate Stone: -- mix some music.
9
70348
3340
Mark Eplbaum: Sada ću -
Kejt Stoun: - izmiksovati neku muziku.
Kejt Stoun: - izmiksovati neku muziku.
01:25
MA: I'm going to do so in a way that tells a story.
10
73688
2106
MA: Uradiću to tako da deluje kao priča.
01:27
Tod Machover: Something nobody's ever heard before.
11
75794
3111
Tod Mekover: Nešto što niko
do sada nije čuo.
do sada nije čuo.
01:30
KS: I have a crossfader.
12
78905
1494
KS: Imam krosfejder.
01:32
Julian Treasure: I call this the mixer.
13
80399
1649
Džulijan Trežer: Ovo zovem mikser.
01:34
KS: Two D.J. decks.
14
82048
1300
KS: Dva gramofona.
01:35
Chris Anderson: You turn up the
dials, the wheel starts to turn.
dials, the wheel starts to turn.
15
83348
3733
Kris Anderson: Pojačajte ton,
točak počne da se okreće.
točak počne da se okreće.
01:42
Dan Ellsey: I have always loved music.
16
90571
2382
Den Elsej: Oduvek sam voleo muziku.
Majkl Tilson Tomas: Da li je to melodija,
ritam, raspoloženje ili stav?
ritam, raspoloženje ili stav?
01:44
Michael Tilson Thomas: Is it a melody
or a rhythm or a mood or an attitude?
or a rhythm or a mood or an attitude?
17
92953
2515
01:47
Daniel Wolpert: Feeling everything
that's going on inside my body.
that's going on inside my body.
18
95468
2656
Daniel Volper: Osećam sve
što se dešava u mom telu.
što se dešava u mom telu.
01:50
Adam Ockelford: In your brain is
this amazing musical computer.
this amazing musical computer.
19
98124
5878
Adam Okelford: U vašem mozgu se nalazi
ovaj fantastičan muzički kompjuter.
ovaj fantastičan muzički kompjuter.
01:56
MTT: Using computers and synthesizers to create
works. It's a language that's still evolving.
works. It's a language that's still evolving.
20
104002
8145
MTT: Kroz kompjutere i sintisajzere
se stvaraju dela.
se stvaraju dela.
To je jezik koji se razvija.
02:07
And the 21st century.
21
115647
2427
I 21. vek.
02:10
KR: Turn on the radio. Pop into the discotheque.
22
118074
2638
KR: Uključite radio. Upadnite u diskoteku.
02:12
You will know what this person
is doing: moving to the music.
is doing: moving to the music.
23
120712
5468
Znaćete šta radi ova osoba:
pokreće se uz muziku.
pokreće se uz muziku.
02:27
Mark Ronson: This is my favorite part.
24
135610
2372
Mark Ronson: Ovo je moj omiljeni deo.
02:29
MA: You gotta have doorstops. That's important.
25
137982
4215
MA: Morate imati držač vrata. To je bitno.
02:34
TM: We all love music a great deal.
26
142197
1687
TM: Mi svi obožavamo muziku.
02:35
MTT: Anthems, dance crazes, ballads and marches.
27
143884
3160
MTT: Himne, ludi plesovi,
balade i marševi.
balade i marševi.
02:39
Kirby Ferguson and JT: The remix: It
is new music created from old music.
is new music created from old music.
28
147044
3723
Kirbi Ferguson i DžT: Remiks: To je
nova muzika koja je napravljena od stare.
nova muzika koja je napravljena od stare.
02:42
Ryan Holladay: Blend seamlessly.
29
150767
2261
Rajan Holadej: Spaja se neprimetno.
Ketrin Šulc: I tako to funkcioniše.
02:45
Kathryn Schulz: And that's how it goes.
30
153028
1455
02:46
MTT: What happens when the music stops?
31
154483
7435
MTT: Šta se dešava kada muzika stane?
02:53
KS: Yay!
32
161918
3766
KS: Da!
02:57
(Applause)
33
165684
5910
(Aplauz)
03:03
MR: Obviously, I've been watching a lot of TED Talks.
34
171594
4530
MR: Očigledno je da sam gledao
puno TED govora.
puno TED govora.
03:08
When I was first asked to speak at TED,
35
176124
3379
Kada su me prvi put pitali
da pričam na TEDu,
da pričam na TEDu,
03:11
I wasn't quite sure what my angle was, at first,
36
179503
2013
isprva nisam bio sasvim siguran
šta mislim
šta mislim
03:13
so yeah, I immediately started
watching tons of TED Talks,
watching tons of TED Talks,
37
181516
2952
pa sam odmah počeo da gledam
gomile TED govora,
gomile TED govora,
03:16
which is pretty much absolutely
38
184468
2016
što je sigurno
03:18
the worst thing that you can do
39
186484
1839
najgora stvar koju sam mogao da uradim
03:20
because you start to go into panic mode, thinking,
40
188323
2828
zato što onda krećete
da paničite, razmišljate -
da paničite, razmišljate -
03:23
I haven't mounted a successful
expedition to the North Pole yet.
expedition to the North Pole yet.
41
191151
3501
još uvek nisam organizovao
uspešnu ekspediciju na Severni pol.
uspešnu ekspediciju na Severni pol.
03:26
Neither have I provided electricity
42
194652
3900
Niti sam uspeo da sprovedem
električnu energiju
električnu energiju
03:30
to my village through sheer ingenuity.
43
198552
2597
u moje selo uz pomoć moje genijalne ideje.
03:33
In fact, I've pretty much wasted most of my life
44
201149
2820
U stvari, većinu mog života sam protraćio
03:35
DJing in night clubs
45
203969
1297
kao didžej u noćnim klubovima
03:37
and producing pop records.
46
205266
1979
i kao producent pop pesama.
03:39
But I still kept watching the videos,
47
207245
2675
Ali ja i dalje nastavljam
da gledam ove video zapise,
da gledam ove video zapise,
03:41
because I'm a masochist,
48
209920
1631
zato što sam mazohista,
03:43
and eventually, things like Michael Tilson Thomas
49
211551
3072
i konačno, ljudi kao što su
Majkl Tilson Tomas
Majkl Tilson Tomas
03:46
and Tod Machover, and seeing
50
214623
2816
i Tod Mekover, i gledanje
03:49
their visceral passion talking about music,
51
217439
2167
njihovog strastvenog govora o muzici,
03:51
it definitely stirred something in me,
52
219606
1827
je pokrenulo nešto u meni,
03:53
and I'm a sucker for anyone talking devotedly
53
221433
2345
i ja sam lud za svakim ko posvećeno priča
03:55
about the power of music.
54
223778
1391
o snazi muzike.
03:57
And I started to write down on these little note cards
55
225169
2660
A zatim sam počeo
da zapisujem na karticama
da zapisujem na karticama
03:59
every time I heard something
56
227829
1343
svaki put kada čujem nešto
što pogađa žicu u meni,
izvinite na igri rečima,
izvinite na igri rečima,
04:01
that struck a chord in me, pardon the pun,
57
229172
2215
04:03
or something that I thought I could use,
58
231387
1756
ili nešto što bih mogao da iskoristim,
04:05
and pretty soon, my studio looked like this,
59
233143
4667
i uskoro je moj studio izgledao ovako,
04:09
kind of like a John Nash, "Beautiful Mind" vibe.
60
237810
3763
nalik na nešto poput Džona Neša
u „Blistavom Umu“.
u „Blistavom Umu“.
04:13
The other good thing about watching TED Talks,
61
241573
2795
Još jedna dobra stvar
u gledanju TED govora
u gledanju TED govora
04:16
when you see a really good one,
62
244368
1887
je to što kada gledate neki baš dobar,
04:18
you kind of all of a sudden wish the speaker
63
246255
1933
odjednom poželite da je govornik
04:20
was your best friend, don't you? Like, just for a day.
64
248188
2844
vaš najbolji prijatelj, zar ne?
Makar na jedan dan.
Makar na jedan dan.
04:23
They seem like a nice person.
65
251032
1995
Deluju kao fine osobe.
04:25
You'd take a bike ride, maybe share an ice cream.
66
253027
2982
Možda biste vozili bicikl,
jeli s njima sladoled.
jeli s njima sladoled.
04:28
You'd certainly learn a lot.
67
256009
2751
Sigurno biste puno naučili.
I povremeno bi vas kritikovali
04:30
And every now and then they'd chide you,
68
258760
1454
04:32
when they got frustrated that you couldn't really
69
260214
1736
kada se iznerviraju što vi ne možete
04:33
keep up with half of the technical things
they're banging on about all the time.
they're banging on about all the time.
70
261950
2929
da shvatite pola tehničkih stvari
o kojima oni stalno blebeću.
o kojima oni stalno blebeću.
04:36
But then they'd remember that
you're but a mere human
you're but a mere human
71
264879
2469
Ali onda bi se setili da ste vi
ipak običan čovek
ipak običan čovek
04:39
of ordinary, mortal intelligence
72
267348
1482
normalne smrtničke inteligencije,
04:40
that didn't finish university,
73
268830
1399
bez završenog fakulteta,
04:42
and they'd kind of forgive you,
74
270229
1566
i onda bi vam naizgled oprostili,
04:43
and pet you like the dog.
75
271795
3595
i pomazili vas po glavi, kao psa.
04:47
(Laughter)
76
275390
2125
(Smeh)
04:49
Man, yeah, back to the real world,
77
277515
2738
Ma da, hajde da se vratimo u realni svet,
04:52
probably Sir Ken Robinson and I
78
280253
1527
verovatno Ser Ken Robinson i ja
04:53
are not going to end up being best of friends.
79
281780
1704
nikada nećemo biti najbolji prijatelji.
04:55
He lives all the way in L.A.
and I imagine is quite busy,
and I imagine is quite busy,
80
283484
3433
On živi skroz daleko u Los Anđelesu
i mislim da je previše zauzet,
i mislim da je previše zauzet,
04:58
but through the tools available to me -- technology
81
286917
2737
ali uz pomoć alata
koji su mi dostupni - tehnologije
koji su mi dostupni - tehnologije
05:01
and the innate way that I approach making music --
82
289654
2268
i mog jedinstvenog
načina pravljenja muzike -
načina pravljenja muzike -
05:03
I can sort of bully our existences
83
291922
2738
Na neki način mogu
da kompenzujem naše prisustvo
da kompenzujem naše prisustvo
05:06
into a shared event,
84
294660
1311
u zajedničku stvar,
05:07
which is sort of what you saw.
85
295971
2566
koja je slična onome
što ste prethodno videli.
što ste prethodno videli.
05:10
I can hear something that I love in a piece of media
86
298537
3009
Kada čujem nešto što mi se izuzetno dopada
05:13
and I can co-opt it
87
301546
1384
mogu da ga obradim
05:14
and insert myself in that narrative,
88
302930
2336
i ubacim sebe u tu priču
05:17
or alter it, even.
89
305266
2972
ili čak da je promenim.
05:20
In a nutshell, that's what I was trying to do
90
308238
1730
U principu, to pokušavam da uradim
05:21
with these things, but more importantly,
91
309968
2206
sa ovim stvarima, ali mnogo važnije,
05:24
that's what the past 30 years of music has been.
92
312174
2390
to je muzika postala
za poslednjih trideset godina.
za poslednjih trideset godina.
05:26
That's the major thread.
93
314564
1688
To je glavna okosnica.
05:28
See, 30 years ago, you had the first digital samplers,
94
316252
2723
Pre 30 godina, imali ste
prve digitalne semplere,
prve digitalne semplere,
05:30
and they changed everything overnight.
95
318975
1485
i oni su promenili sve preko noći.
05:32
All of a sudden, artists could sample
96
320460
1665
Odjednom, umetnici su mogli da sempluju
05:34
from anything and everything that came before them,
97
322125
2805
sve što im je dolazilo pod ruku,
05:36
from a snare drum from the Funky Meters,
98
324930
2195
od bubnjeva iz „Funky Meters“,
05:39
to a Ron Carter bassline,
99
327125
1814
preko basa Rona Kartera,
05:40
the theme to "The Price Is Right."
100
328939
2071
do teme „The Price Is Right“.
05:43
Albums like De La Soul's "3 Feet High and Rising"
101
331010
2133
Albumi poput De La Soulovog
„3 Feet High and Rising“
„3 Feet High and Rising“
05:45
and the Beastie Boys' "Paul's Boutique"
102
333143
2154
i „Paul's Boutique“ Bisti Bojsa
05:47
looted from decades of recorded music
103
335297
2258
uzimali su iz decenija snimljene muzike
05:49
to create these sonic, layered masterpieces
104
337555
3049
kako bi se stvorila ova
sonična i slojevita remek dela
sonična i slojevita remek dela
05:52
that were basically the Sgt. Peppers of their day.
105
340604
2252
koja su u osnovi postala
„Sgt. Peppers“ njihovog doba.
„Sgt. Peppers“ njihovog doba.
05:54
And they weren't sampling these records
106
342856
2647
A oni nisu semplovali ove ploče
05:57
because they were too lazy to write their own music.
107
345503
2809
zato što su bili previše lenji
da bi napisali svoju muziku.
da bi napisali svoju muziku.
06:00
They weren't sampling these records to cash in on
108
348312
1965
Niti zbog novca da bi zaradili
06:02
the familiarity of the original stuff.
109
350277
1669
na osnovu sličnosti s originalnom pesmom.
06:03
To be honest, it was all about sampling
110
351946
1557
Iskreno, radilo se o semplovanju
06:05
really obscure things,
111
353503
1541
veoma retkih stvari,
06:07
except for a few obvious exceptions
112
355044
1488
osim par očiglednih eksperimenata
06:08
like Vanilla Ice and "doo doo doo da da doo doo"
113
356532
2829
kao što je Vanila Ajs
i „du du du da da du du“
i „du du du da da du du“
06:11
that we know about.
114
359361
1409
koji poznajemo kao takav.
06:12
But the thing is,
115
360770
1435
Ali stvar je u tome
06:14
they were sampling those records
116
362205
1475
što su oni semplovali te snimke
06:15
because they heard something in that music
117
363680
1798
zato što su čuli nešto u toj muzici
06:17
that spoke to them
118
365478
2165
što im se obratilo
06:19
that they instantly wanted to inject themselves
119
367643
1998
i zbog toga su odmah želeli da se ubace
06:21
into the narrative of that music.
120
369641
1496
u njenu priču.
06:23
They heard it, they wanted to be a part of it,
121
371137
1770
Čuli su je i poželeli da budu deo toga
06:24
and all of a sudden they found themselves
122
372907
1594
i odjednom su našli
06:26
in possession of the technology to do so,
123
374501
2659
tehnologiju koja im je to omogućila,
06:29
not much unlike the way the Delta blues
124
377160
2191
nalik načinu na koji je delta bluz
06:31
struck a chord with the Stones
and the Beatles and Clapton,
and the Beatles and Clapton,
125
379351
2669
uticao na Stounse, Bitlse i Kleptona,
06:34
and they felt the need to co-opt that music
126
382020
2290
tako da su oni poželeli da je obrade
06:36
for the tools of their day.
127
384310
1760
s alatima njihovog doba.
06:38
You know, in music we take something that we love
128
386070
2632
Pazite, u muzici mi uzimamo
nešto što volimo
nešto što volimo
06:40
and we build on it.
129
388702
1418
i to obrađujemo.
06:42
I'd like to play a song for you.
130
390120
3620
Želeo bih da nešto odsviram za vas.
06:52
(Music: "La Di Da Di" by Doug E. Fresh & Slick Rick)
131
400068
6211
(Muzika: „La Di Da Di“,
Dagi Freš i Slik Rik)
Dagi Freš i Slik Rik)
07:11
That's "La Di Da Di" and it's the fifth-most sampled
132
419139
2589
To je „La Di Da Di“ i to je
peta najčešće semplovana
peta najčešće semplovana
07:13
song of all time.
133
421728
1304
pesma svih vremena.
07:15
It's been sampled 547 times.
134
423032
3170
Ona je semplovana 547 puta.
07:18
It was made in 1984 by these two legends of hip-hop,
135
426202
3436
Napravila su je1984.
dva legendarna repera,
dva legendarna repera,
07:21
Slick Rick and Doug E. Fresh,
136
429638
3179
Slik Rik i Dagi Freš,
07:24
and the Ray-Ban and Jheri curl look is so strong.
137
432817
3410
taj izgled s Rej Ban naočarima
i trajnom je strava.
i trajnom je strava.
07:28
I do hope that comes back soon.
138
436227
2028
Nadam se da će se to
uskoro vratiti u modu.
uskoro vratiti u modu.
07:30
Anyway, this predated the sampling era.
139
438255
4093
Elem, to je praistorijska era semplovanja.
07:34
There were no samples in this record,
140
442348
1502
Na ovom snimku nema semplova,
07:35
although I did look up on the Internet last night,
141
443850
2356
iako sam sinoć pogledao na internetu,
07:38
I mean several months ago,
142
446206
2048
mislim, pre nekoliko meseci,
07:40
that "La Di Da Di" means, it's an old
143
448254
2525
„La Di Da Di“ znači, to je stari
07:42
Cockney expression from the late 1800s in England,
144
450779
3040
kokni izraz s kraja 1800-ih u Engleskoj,
07:45
so maybe a remix with Mrs. Patmore
145
453819
2116
pa će se možda uskoro pojaviti
remiks s gđom Petmor
remiks s gđom Petmor
07:47
from "Downton Abbey" coming soon,
146
455935
1926
iz serije „Downtown Abbey“,
07:49
or that's for another day.
147
457861
3584
ili će se to desiti nekog drugog dana.
07:53
Doug E. Fresh was the human beat box.
148
461445
1726
Dagi Freš je bio ljudski bitboks.
07:55
Slick Rick is the voice you hear on the record,
149
463171
1784
Slik Rik je glas sa snimka,
07:56
and because of Slick Rick's sing-songy,
150
464955
3060
glas Slik Rika je pevljiv pa zbog toga
08:00
super-catchy vocals, it provides endless sound bites
151
468015
2789
on proizvodi zarazne melodije
08:02
and samples for future pop records.
152
470804
2742
i semplove za buduće pop ploče.
08:05
That was 1984.
153
473546
1330
To je bilo 1984.
08:06
This is me in 1984, in case you were wondering
154
474876
2903
U slučaju da ste se zapitali,
ovo sam ja iz 1984.
ovo sam ja iz 1984.
08:09
how I was doing, thank you for asking.
155
477779
2531
i bio sam dobro, hvala na pitanju.
08:12
It's Throwback Thursday already.
156
480310
2101
Već se vraćamo kroz vreme.
08:14
I was involved in a heavy love affair
157
482411
2353
Bio sam u opasnoj ljubavnoj vezi
s muzikom grupe Duran Duran,
08:16
with the music of Duran Duran,
158
484764
1329
08:18
as you can probably tell from my outfit.
159
486093
2071
što možete videti po mom stilu oblačenja.
08:20
I was in the middle.
160
488164
1654
Bio sam u sredini.
08:21
And the simplest way that I knew
161
489818
2131
Najjednostavniji način na koji sam znao
08:23
how to co-opt myself into that experience
162
491949
2581
kako da nekako budem deo tog iskustva,
08:26
of wanting to be in that song somehow
163
494530
1933
deo te pesme,
08:28
was to just get a band together
of fellow nine-year-olds
of fellow nine-year-olds
164
496463
2421
je da skupim bend devetogodišnjaka
08:30
and play "Wild Boys" at the school talent show.
165
498884
2507
i da sviramo „Wild Boys“
na školskoj priredbi.
na školskoj priredbi.
08:33
So that's what we did, and long story short,
166
501391
2489
Dakle, mi smo to učinili,
i da skratim priču,
i da skratim priču,
08:35
we were booed off the stage,
167
503880
1742
uz povike su nas oterali sa scene,
08:37
and if you ever have a chance to live your life
168
505622
2813
a ako u životu imate priliku
08:40
escaping hearing the sound of an auditorium
169
508435
2541
da pobegnete od publike
pune osmogodišnjaka
pune osmogodišnjaka
i devetogodišnjaka koji viču „ua“
08:42
full of second- and third-graders booing,
170
510976
1553
08:44
I would highly recommend it. It's not really fun.
171
512529
2608
toplo bih vam preporučio
da to izbegnete. Nije zabavno.
da to izbegnete. Nije zabavno.
08:47
But it didn't really matter,
172
515137
1300
Ali tada to nije bilo važno,
08:48
because what I wanted somehow
173
516437
1768
zato što sam u stvari želeo
08:50
was to just be in the history
of that song for a minute.
of that song for a minute.
174
518205
2727
da budem deo istorije te pesme
makar na minut.
makar na minut.
08:52
I didn't care who liked it.
175
520932
1191
Nije me bilo briga da li se nekom sviđa.
08:54
I just loved it, and I thought
I could put myself in there.
I could put myself in there.
176
522123
3319
Meni se dopala i pomislio sam
da bih i ja mogao da budem deo nje.
da bih i ja mogao da budem deo nje.
08:57
Over the next 10 years, "La Di Da Di"
177
525442
1768
Tokom sledećih 10 godina, „La Di Da Di“
08:59
continues to be sampled by countless records,
178
527210
1945
je nebrojeno puta semplovana
09:01
ending up on massive hits like
"Here Comes the Hotstepper"
"Here Comes the Hotstepper"
179
529155
3724
završavajući u velikim hitovima kao što su
„Here Comes The Hotstepper“
„Here Comes The Hotstepper“
09:04
and "I Wanna Sex You Up."
180
532879
1481
i „I Wanna Sex You Up“.
09:06
Snoop Doggy Dogg covers this song
181
534360
1881
Snup Dogi Dog je obradio ovu pesmu
09:08
on his debut album "Doggystyle"
and calls it "Lodi Dodi."
and calls it "Lodi Dodi."
182
536241
4063
na svom prvom albumu
„Doggystyle“ i zove se „Lodi Dodi“.
„Doggystyle“ i zove se „Lodi Dodi“.
09:12
Copyright lawyers are having
a field day at this point.
a field day at this point.
183
540304
2408
Advokati u ovom trenutku uživaju.
09:14
And then you fast forward to 1997,
184
542712
2768
A onda ubrzate ka 1997.
09:17
and the Notorious B.I.G., or Biggie,
185
545480
2854
i Notorius B.I.G. ili Bigi
09:20
reinterprets "La Di Da Di"
186
548334
2962
obrađuje „La Di Da Di“
09:23
on his number one hit called "Hypnotize,"
187
551296
2808
u svom najvećem hitu „Hypnotize“,
09:26
which I will play a little bit of
188
554104
1522
čiji deo ću pustiti
09:27
and I will play you a little bit of the Slick Rick
189
555626
1582
i pustiću vam malo od Slik Rika
09:29
to show you where they got it from.
190
557208
3069
da bih vam pokazao odakle su to uzeli.
09:32
(Music: "Hypnotize" by The Notorious B.I.G.)
191
560277
6941
(Muzika: „Hypnotize“ -
The Notorious B.I.G.)
The Notorious B.I.G.)
09:59
So Biggie was killed
192
587385
3987
Dakle Bigi je ubijen nekoliko nedelja
pre nego što je
pre nego što je
10:03
weeks before that song made it to number one,
193
591372
2004
ta pesma dostigla prvo mesto na listi
10:05
in one of the great tragedies of the hip-hop era,
194
593376
2202
u jednoj od najvećih tragedija hiphop ere,
10:07
but he would have been 13 years old
195
595578
1716
ali on je imao 13 godina
10:09
and very much alive when
"La Di Da Di" first came out,
"La Di Da Di" first came out,
196
597294
2309
i bio prilično živ kada se
„La Di Da Di“ prvi put pojavila
„La Di Da Di“ prvi put pojavila
10:11
and as a young boy
197
599603
1262
i kao dečak,
10:12
growing up in Brooklyn,
198
600865
1651
odrastajući u Bruklinu,
teško je ne poverovati da mu
ova pesma sigurno čuva
ova pesma sigurno čuva
10:14
it's hard not to think that that song probably held
199
602516
2142
10:16
some fond memories for him.
200
604658
1431
neka od bitnijih sećanja.
10:18
But the way he interpreted it, as you hear,
201
606089
1786
Ali način na koji ju je obradio
10:19
is completely his own.
202
607875
1415
je potpuno njegov.
10:21
He flips it, makes it,
203
609290
2075
On je okreće, obrađuje je,
10:23
there's nothing pastiche whatsoever about it.
204
611365
2356
tu nema ničega što je kič.
10:25
It's thoroughly modern Biggie.
205
613721
2808
To je u potpunosti moderni Bigi.
10:28
I had to make that joke in this room,
206
616529
1728
Morao sam da se našalim ovde
10:30
because you would be the only people
that I'd ever have a chance of getting it.
that I'd ever have a chance of getting it.
207
618257
2826
jer ste vi jedini ljudi koji to shvataju.
10:33
And so, it's a groaner. (Laughter)
208
621083
3240
Dakle, to je glupost.
(Smeh)
(Smeh)
10:36
Elsewhere in the pop and rap world,
209
624323
3553
Drugde u pop i rep svetu,
10:39
we're going a little bit sample-crazy.
210
627876
1916
mi malo ludimo u semplovanju.
10:41
We're getting away from the obscure
samples that we were doing,
samples that we were doing,
211
629792
2498
Bežimo od nejasnih semplova
koje smo radili
koje smo radili
10:44
and all of a sudden everyone's taking
212
632290
1336
i odjednom svi preuzimaju
10:45
these massive '80s tunes like Bowie, "Let's Dance,"
213
633626
2811
popularne pesme iz osamdesetih,
kao što je Bouvijeva „Let's Dance“,
kao što je Bouvijeva „Let's Dance“,
10:48
and all these disco records,
and just rapping on them.
and just rapping on them.
214
636437
2379
ili disko pesme i onda repuju na njih.
10:50
These records don't really age that well.
215
638816
1844
Ove trake ne stare baš tako dobro.
10:52
You don't hear them now, because they borrowed
216
640660
2055
Njih ne možete sada čuti
jer su pozajmljene
jer su pozajmljene
10:54
from an era that was too steeped
217
642715
1594
iz ere koja se tada
10:56
in its own connotation.
218
644309
1948
strmoglavo razvijala.
10:58
You can't just hijack nostalgia wholesale.
219
646257
4712
Ne možete u potpunosti
oteti nostalgiju cele pesme.
oteti nostalgiju cele pesme.
11:02
It leaves the listener feeling sickly.
220
650969
2124
Slušalac na taj način ostaje oštećen.
11:05
You have to take an element of those things
221
653093
2263
Morate uzeti jedan deo tih stvari,
11:07
and then bring something fresh and new to it,
222
655356
2879
a zatim mu dodati nešto sveže i novo,
11:10
which was something that I learned
223
658235
1190
što sam naučio
11:11
when I was working with the late,
224
659425
1718
dok sam radio s pokojnom
11:13
amazing Amy Winehouse
225
661143
1312
fantastičnom Ejmi Vajnhaus
11:14
on her album "Back to Black."
226
662455
2241
na njenom albumu „Back to Black“.
11:16
A lot of fuss was made about the sonic of the album
227
664696
3056
Napravila se velika fama
oko zvuka albuma
oko zvuka albuma
11:19
that myself and Salaam Remi, the other producer,
228
667752
2029
koji smo Salam Remi,
drugi producent, i ja
drugi producent, i ja
11:21
achieved, how we captured this long-lost sound,
229
669781
1888
postigli i kako smo uhvatili
davno zaboravljeni zvuk,
davno zaboravljeni zvuk,
11:23
but without the very, very 21st-century personality
230
671669
3775
ali bez osobenosti pravog 21. veka,
11:27
and firebrand that was Amy Winehouse
231
675444
1953
i velikog hita kao što je Ejmi Vajnhaus
11:29
and her lyrics about rehab and Roger Moore
232
677397
3153
i njene pesme o izlečenju i Rodžeru Muru
11:32
and even a mention of Slick Rick,
233
680550
1926
čak i pominjanje Slik Rika, tu je bio
11:34
the whole thing would have run the risk
234
682476
1285
prisutan veliki rizik
11:35
of being very pastiche, to be honest.
235
683761
3461
da sve to bude kič, da budem iskren.
11:39
Imagine any other singer from that era over it
236
687222
2288
Zamislite bilo kog drugog pevača iz te ere
11:41
singing the same old lyrics.
237
689510
2691
kako preko toga peva stare pesme.
11:44
It runs a risk of being completely bland.
238
692201
2137
Pojavljuje se rizik da to sve zvuči blago.
11:46
I mean, there was no doubt that Amy
239
694338
2513
Mislim, nije bilo sumnje da smo Ejmi,
11:48
and I and Salaam all had this love
240
696851
1958
Salam i ja bili
11:50
for this gospel, soul and blues and jazz
241
698809
1790
zaljubljenici u gospel, soul, bluz i džez,
11:52
that was evident listening to
the musical arrangements.
the musical arrangements.
242
700599
3219
što se moglo čuti u našim
muzičkim aranžmanima.
muzičkim aranžmanima.
11:55
She brought the ingredients that made it urgent
243
703818
2044
Ona je svojim glasom sve to začinila
11:57
and of the time.
244
705862
1659
i učinila bezvremenim.
11:59
So if we come all the way up to the present day now,
245
707521
3037
Ako se vratimo u sadašnji trenutak,
12:02
the cultural tour de force that is Miley Cyrus,
246
710558
3512
trenutna pop ikona, Majli Sajrus,
12:06
she reinterprets "La Di Da Di"
247
714070
2222
obrađuje „La Di Da Di“
12:08
completely for her generation,
248
716292
2162
za njenu generaciju,
12:10
and we'll take a listen to the Slick Rick part
249
718454
2944
a mi ćemo čuti deo Slik Rika
12:13
and then see how she sort of flipped it.
250
721398
3731
i videćemo kako ga ona preokreće.
12:18
(Music: "La Di Da Di" by Slick Rick & Doug E. Fresh)
251
726309
4919
(Muzika: „La Di Da Di“ -
Slik Rik i Dag I. Freš)
Slik Rik i Dag I. Freš)
12:31
(Music: "We Can't Stop" by Miley Cyrus)
252
739953
5983
(Muzika: „We Can't Stop“ - Majli Sajrus)
12:37
So Miley Cyrus,
253
745936
1841
Dakle, Majli Sajrus,
12:39
who wasn't even born yet
when "La Di Da Di" was made,
when "La Di Da Di" was made,
254
747777
3538
koja čak nije bila ni rođena kada je
„La Di Da Di“ bila napravljena,
„La Di Da Di“ bila napravljena,
12:43
and neither were any of the co-writers on the song,
255
751315
3534
a nisu ni saradnici na njenoj pesmi,
12:46
has found this song that somehow
256
754849
2110
ipak je smatrala ovu pesmu
12:48
etched its way into the collective
consciousness of pop music,
consciousness of pop music,
257
756959
3045
veoma bitnom
za kolektivnu svest o pop muzici
za kolektivnu svest o pop muzici
12:52
and now, with its timeless playfulness of the original,
258
760004
3953
a sada, s vanvremenskom
melodijom originala
melodijom originala
12:55
has kind of translated to a whole new generation
259
763957
2423
uspela je da je prenese
potpuno novoj generaciji
potpuno novoj generaciji
12:58
who will probably co-opt it as their own.
260
766380
3668
koja će je sigurno obrađivati
kao njihovu ličnu.
kao njihovu ličnu.
13:02
Since the dawn of the sampling era,
261
770048
3202
Od samih početaka ere semplovanja
13:05
there's been endless debate
262
773250
1521
postojala je beskrajna rasprava
13:06
about the validity of music that contains samples.
263
774771
2598
o kvalitetu i vrednosti muzike
koja sadrži semplove.
koja sadrži semplove.
13:09
You know, the Grammy committee says that
264
777369
1626
Znate, Gremi komisija kaže da
13:10
if your song contains some kind of pre-written
265
778995
2658
ako vaša pesma sadrži neku preispisanu
13:13
or pre-existing music,
266
781653
1245
ili prekomponovanu muziku
13:14
you're ineligible for song of the year.
267
782898
1995
vi se ne možete takmičiti
za pesmu godine.
za pesmu godine.
13:16
Rockists, who are racist
268
784893
2277
Rokisti, koji su rasisti
13:19
but only about rock music,
269
787170
1750
ali samo što se tiče rok muzike
13:20
constantly use the argument to —
270
788920
4231
konstantno koriste argumente -
13:25
That's a real word. That is a real word.
271
793151
2022
to je prava reč.
Oni konstantno koriste argumente
kako bi obezvredili rep
kako bi obezvredili rep
13:27
They constantly use the argument to devalue rap
272
795173
2616
13:29
and modern pop,
273
797789
1910
i moderni pop,
13:31
and these arguments completely miss the point,
274
799699
4162
a ti argumenti u potpunosti maše poentu,
13:35
because the dam has burst.
275
803861
1959
zato što je brana pukla.
13:37
We live in the post-sampling era.
276
805820
2033
Svi mi živimo u eri semplovanja.
13:39
We take the things that we love
277
807853
1627
Uzimamo stvari koje volimo
13:41
and we build on them.
278
809480
1378
i nadograđujemo ih.
13:42
That's just how it goes.
279
810858
1640
Tako to ide.
13:44
And when we really add
something significant and original
something significant and original
280
812498
3092
I zaista dodajemo
nešto jedinstveno i originalno
nešto jedinstveno i originalno
13:47
and we merge our musical journey with this,
281
815590
2497
i spajamo naše
muzičko putovanje s tim,
muzičko putovanje s tim,
13:50
then we have a chance to be
282
818087
1838
a zatim imamo šansu da budemo
13:51
a part of the evolution of that music that we love
283
819925
2633
deo evolucije te muzike koju volimo
13:54
and be linked with it once it
becomes something new again.
becomes something new again.
284
822558
3241
i da budemo povezani s njom
kada se pretvori u nešto novo.
kada se pretvori u nešto novo.
13:57
So I would like to do one more piece
285
825799
5364
Sada bih želeo da odradim još jedno delo
14:03
that I put together for you tonight,
286
831163
1718
koje sam sastavio za vas večeras,
14:04
and it takes place with two
287
832881
2355
i sastoji se
14:07
pretty inspiring TED performances that I've seen.
288
835236
3036
od dva veoma inspirativna TED performansa
koje sam odgledao.
koje sam odgledao.
14:10
One of them is the piano player Derek Paravicini,
289
838272
3635
U jednom učestvuju
klavijaturista Derek Paravičini,
klavijaturista Derek Paravičini,
14:13
who happens to be a blind,
290
841907
2082
koji je u stvari slepi
14:15
autistic genius at the piano,
291
843989
1538
autistični genije za klavirom,
14:17
and Emmanuel Jal, who is an ex-child soldier
292
845527
2413
i Emanuel Džal,
koji je nekadašnje dete vojnik
koji je nekadašnje dete vojnik
14:19
from the South Sudan,
293
847940
1320
iz Južnog Sudana,
14:21
who is a spoken word poet and rapper.
294
849260
2862
pesnik i reper.
14:24
And once again I found a way to annoyingly
295
852122
2338
I još jednom sam našao način
14:26
me-me-me myself into the musical history
296
854460
2261
da ubacim mene dosadnjakovića
u muzičku istoriju
u muzičku istoriju
14:28
of these songs,
297
856721
2514
ovih pesama,
14:31
but I can't help it,
298
859235
1108
ali tu ne mogu ništa
14:32
because they're these things that I love,
299
860343
1705
zato što su to stvari koje volim,
14:34
and I want to mess around with them.
300
862048
1927
i zato što želim da se zezam s njima.
14:35
So I hope you enjoy this. Here we go.
301
863975
3737
Nadam se da ćete uživati.
Izvolite, počinjemo.
Izvolite, počinjemo.
14:39
Let's hear that TED sound again, right?
302
867712
2081
Hajde još jednom da čujemo taj TED zvuk.
14:41
(Music)
303
869793
7672
(Muzika)
16:43
Thank you very much. Thank you.
304
991423
3025
Hvala vam mnogo. Hvala.
16:46
(Applause)
305
994448
2663
(Aplauz)
ABOUT THE SPEAKER
Mark Ronson - Music producer and DJHis production credits range from Amy Winehouse to Paul McCartney -- ace DJ, musician and producer Mark Ronson has lived recent music history from the inside out.
Why you should listen
Mark Ronson’s unusual path into the music world has led to an eclectic and multifaceted resume. Ronson began his career DJing hip New York City nightclubs in the heady 1990s. Since then, he’s scored his own hits with the help of Ghostface Killah and Amy Winehouse via his own first two albums Here Comes The Fuzz and Version, winning the Brit Award for best British male sole artist in 2008.
As a producer, Mark has helped create chart-topping albums for Adele, Lily Allen and Bruno Mars (nominated for 2014 Record of the Year for Locked out of Heaven), and won three Grammys for his work on Amy Winehouse's album Back to Black. 2010’s Record Collection featured collaborations with Duran Duran, Boy George, D'Angelo, Q-Tip and MNDR. Mark is the Global Ambassador for Arms Around The Child.
Mark Ronson | Speaker | TED.com