Franklin Leonard: How I accidentally changed the way movies get made
Frenklin Leonard (Franklin Leonard): Kako sam, slučajno, promenio način na koji se snimaju filmovi
Franklin Leonard is a film producer, cultural commentator, professor, activist and entrepreneur. Full bio
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in the United States
around the world,
or they'll take public transportation
they don't know
and they'll watch a movie.
i oni će gledati film.
about aliens or robots,
ili robotima,
ili običnim ljudima.
about what it means to be human.
biti na istu temu - šta znači biti čovek.
they knew several hours prior.
u kom su bili nekoliko sati ranije.
malo drugačije,
will look at the world
than they did when they went in.
or a mosque or a church,
u hram ili džamiju ili crkvu
religijsku instituciju,
a sacred ritual.
between the years of 1996 and 1990,
između 1996. i 1990. godine,
iz detinjstva, u Kolumbusu, Džordžiji.
in Columbus, Georgia.
that somewhere between then and now,
u nekom trenutku od tada do danas,
koji se vodi na temu
part of the conversation
in an office high above Sunset Boulevard,
kancelariji visoko iznad Sanset bulevara,
kao mlađi izvršni producent
production company Appian Way.
Leonarda Di Kaprija.
with how the film industry works,
kako filmska industrija funkcioniše,
one of a few people behind the person
od nekoliko ljudi koji rade
za ljude iza i za ljude ispred kamere,
behind and in front of the camera,
recognize than mine.
producenta koji obavlja
producer who does the unglamorous work
u kreativni aspekt produciranja filma.
of producing a movie.
and directors and actors
koji želite da budu snimljeni;
that you want to will into existence;
and their representatives,
i njihovih predstavnika,
for some future date.
za neki datum u budućnosti.
that might become movies,
that might become movies,
postati filmovi.
that might write the adaptations
bi mogli da napišu adaptacije
of the articles,
that you're already working on.
na kojima vi već radite.
the next big thing
sledeću veliku stvar
who can deliver something
koji može da napravi nešto
the next big thing.
stvorilo sledeću veliku stvar.
at Leonardo's production company.
razvoj u Leonardovoj produkcijskoj kući.
from the representative of a screenwriter
all of those conversations did:
kao i svi drugi razgovori te vrste:
that his client had written,
koji je njegov klijent napisao,
threatens to leave him
preti da ga napusti,
to global warming.
globalnom zagrevanju.
that's been brought to a head
forming in the Atlantic
from Maine to Myrtle Beach.
od Mejna do Mirtl Biča.
this impending break up,
about the hurricane
across the Atlantic,
preko Atlantika,
though now active volcano
mada sada aktivnog vulkana
u njegov centar
into some sort of chemical weapon
u neku vrstu hemijskog oružja
'Leo versus the toxic superstorm
'Leo protiv toksične superoluje
it sounds ridiculous."
that I had the guy send me the script,
da mi pošalje scenario i da sam pročitao
that it was as bad as I thought it was.
stvarno onoliko loš koliko sam i mislio.
is certainly an extreme example,
ekstremni primer,
aren't as easy to dismiss as that one.
nije tako lako odbaciti.
about a high school senior,
o maturantkinji gimnazije,
with an unplanned pregnancy,
regarding her unborn child.
nerođenim detetom.
at the worldwide box office,
od prodaje karata,
who grew up in the slums
koji je odrastao u barakama,
on the Indian version
u indijskoj verziji programa
"Slumdog Millionaire."
od prodaje karata,
million worldwide,
Michael Jackson.
Majklom Džeksonom.
by Taika Waititi,
izvršinog producenta za razvoj
as a development executive
from the "Slumdog Millionaires,"
od "Milionera iz blata",
the writers who write "Superstorm"
pisce koji pišu "Superoluje"
"Slumdog Millionaire."
"Milionera iz blata".
očigledno, da pročitate sva scenarija,
is to read all of the scripts,
is that the Writers Guild of America
Udruženje pisaca Amerike
of material every year,
materijala svake godine,
is about 5,000 of them
da oko 5.000 tih scenarija
agencies, management companies,
agencije, upravne kompanije,
u nekoj produkcijskoj kući
at the production company
da li ta scenarija mogu da postanu
whether they can become
that are released by the major studios
koje objave veliki studiji
brendovi svake godine.
into a members-only bookstore
u knjižaru za koju je potrebno članstvo,
is just organized haphazardly,
nego razbacan,
nondescript cover.
bezličnu naslovnicu.
the best and most profitable books there.
i najprofitabilnije knjige koje ona ima.
sa ovim problemima.
to address these problems.
na velike agencije
that if there's great talent in the world,
ko je zaista talentovan,
put do ovih agencija,
their way to the agencies,
that actually exist
koje postoje kako bi se
in the first place.
notes among themselves
beleške među sobom
najbolja i najbolje povezana
is the best, most wired
but that's, again, impossible.
sve, što je, opet, nemoguće.
500 screenplays in a year,
of what's out there.
svega što je objavljeno.
you tend to default to conventional wisdom
uglavnom se držite ustaljenih pravila
dealing with reproductive reality
sa realnošću reprodukcije
isn't viable in the domestic marketplace
isplativa na domaćem tržištu,
osim tržišta u Indiji.
outside of India.
is a very narrow groups of writers
jedna veoma mala grupa pisaca
to living and working in Hollywood,
i rade u Holivudu,
representation in the business,
predstavnike u poslu
band of stories.
that that's where I found myself in 2005.
da sam se u tome i ja nalazio 2005 godine.
iznad Sanset bulevara,
above Sunset Boulevard,
anonymized bookstore,
anonimnoj knižari,
but bad scripts for months.
dobar scenario mesecima.
bio pronalaženje dobrih scenarija,
finding good scripts,
bio moj posao.
weekly phone calls,
za Pravni fakultet još uvek važeći
entrance exam scores were still valid
da obratim više pažnje.
pay more attention to.
na dvonedeljni odmor,
on vacation for two weeks,
scenarija naporno kada si na poslu,
when it is your job,
at my office, I made a list
kancelariji, napravio listu
lunch, dinner or drinks with
ručao, večerao ili išao na piće,
and I sent them an anonymous email.
i poslao sam im anonimni mejl.
tvojih omiljenih scenarija
of your favorite screenplays
will not be in theaters
neće biti prikazana u bioskopima
about the screenplay this year.
koja bi postala sledeći veliki blokbaster,
that would be the next great blockbuster,
koja bi dobila Oskara,
that will win the Academy Award,
that their bosses loved
koja su se dopala njihovim šefovima
for people to speak their minds
svoje mišljenje
is increasingly rare.
I emailed anonymously responded.
mejl anonimno je odgovorilo.
mejl na taj anonimni mejl,
actually emailed to participate
have the jobs they claimed to have.
to što trvde da rade.
into a spreadsheet,
stavio je u prezentaciju,
output it to PowerPoint,
from that anonymous email address
karijere tokom antikomunističke histerije
during the anti-communist hysteria
had a negative connotation.
imalo negativnu konotaciju.
I pulled out a chair by the pool,
seo sam u stolicu kraj bazena,
and found, to my shock and joy,
na moje iznenađenje i radost,
were actually quite good.
zapravo bila veoma dobra.
business center to check my email.
da pregledam svoje mejlove.
that I had created anonymously
napravio, anonimno,
several dozen times,
that everyone had said that they loved,
koji su se dopali drugima,
loving them themselves.
that I can't actually say here,
koju ne mogu ovde da izgovorim,
o njihovim scenarijima
about their scripts
Hollywood rule of omertà
holivudsko pravilo da se o tome ćuti
away from doing that before
da to učine ranije,
razumeo, jer sam bio na početku karijere.
it being so early in my career.
that A: I would never tell anybody
pod A: nikada nikome neću reći
something even more bizarre happened.
desilo nešto još bizarnije.
from another writer's agent.
jednog drugog pisca.
to the call about "Superstorm":
onom o "Superoluji":
was the way the call ended.
kako se taj poziv završio.
then told me, and I quote,
on really good authority
ali znam iz prve ruke
on next year's Black List."
na Crnoj listi sledeće godine."
this thing that I had made anonymously
ono što sam ja napravio anonimno
included on a list of beloved screenplays.
omiljenih scenarija.
sort of staring out the window,
zureći kroz prozor,
and general giddiness.
osećaj šoka i vrtoglavice.
that I had created
da je ovo što sam napravio
to read over the holidays.
za čitanje na odmoru.
as the person who had created it --
taj koji je to napravio,
I've done it every year since 2005.
svake godine od 2005.
this agent was exactly right.
strani, onaj agent je zapravo bio u pravu.
of a script's value,
o vrednosti nekog scenarija,
had previously anticipated.
prethodno očekivalo.
whose scripts were on that list
bila na toj listi,
that violated the assumptions
koja su kršila pretpostavke
and "Little Miss Sunshine"
i "Mala mis sanšajn"
koji tek treba da izađe.
about Michael Jackson's chimpanzee.
that I pause here for a second
da se zaustavim ovde za trenutak
for the success of any of those movies.
bilo kog od ovih filmova.
I didn't produce them, I didn't gaff them,
ih producirao, nisam radio osvetljenje
the credit for that success,
zasluga za njihov uspeh,
the way people looked at them.
na koji su ih ljudi videli.
if the conventional wisdom was correct.
ustaljena pravila uvek treba primeniti.
on that list that would have gotten made
koji bi bili snimljeni
koji sasvim sigurno ne bi.
that definitely would not have.
produkciju mnogih od njih,
a lot of them into production,
screenplays on the Black List
se našlo na Crnoj listi
for 300 Academy Awards,
za Najbolji film
have gone to scripts from the Black List,
su dodeljeni scenarijima sa Crne liste.
have gone to scripts from the Black List.
about 25 billion dollars
oko 25 milijardi dolara
of millions of people
when they leave their homes,
kada iz svojih domova dođu
and the lights go down.
a svetla se ugase.
of post-theatrical environments
što dolazi posle bioskopa,
i hajde da budemo iskreni, piraterija.
let's be honest, illegal downloads.
na današnji datum, 15. oktobar,
doubled down on this notion
još više fokusirali na ovu ideju
was not where we expected to find it,
tamo gde smo mi očekivali da ih nađemo,
that would allow anybody on earth
omogućio bilo kome na planeti,
an English-language screenplay
da isti bude procenjen
iz filmske industrije.
of film-industry professionals.
za pet godina koliko postoji,
in the five years since its launch,
have found representation,
je uspelo da nađe agenta,
in the last three years,
filmova u poslednje 3 godine,
psychological decline,
jednog ratnog veterana,
is the only one on screen
jedino na ekranu
and two Emmy Awards.
i dve Emi nagrade.
that more than a dozen writers
što je više od desetine autora
on this end-of-year annual list,
najbolja pisca.
number one writers.
o dobrim scenarijima,
about screenwriting merit --
because as I mentioned before,
kao što sam rekao ranije,
movies to make and making them,
i snimanja istih,
on conventional wisdom.
na ustaljena pravila.
to even greater consequence.
dobro sa druge strane okeana.
don't sell overseas.
ulogom ne idu dobro,
but men won't see themselves in women.
ali muškarci sebe ne vide u ženama.
about women over 40.
koja ima više od 40 godina.
to a very narrow idea about beauty
potpadnu pod veoma usku ideju o lepoti
are projected 30 feet high
projektovane na 10 metara
in Columbus, Georgia?
u Kolambusu, Džordžiji?
u Kardifu, Velsu?
and for how the world sees us?
i to kako svet vidi nas?
we all live in a state of constant triage.
u stanju konstantne trijaže.
da automatski koristimo ustaljena pravila.
to default to conventional wisdom.
that we ask ourselves, constantly,
stalno pitamo,
is all convention and no wisdom?
sve ustaljeno, ali bez logike?
ABOUT THE SPEAKER
Franklin Leonard - Film producerFranklin Leonard is a film producer, cultural commentator, professor, activist and entrepreneur.
Why you should listen
Franklin Leonard is the founder and CEO of the Black List, the company that celebrates and supports great screenwriting and the writers who do it via film production, as well as its annual survey of the best unproduced screenplays, online marketplace, live staged script readings, screenwriter labs and film culture publications. More than 400 scripts from the annual Black List survey (30 percent of its total output) have been produced as feature films, earning 250 Academy Award nominations and 50 wins, including four of the last ten Best Pictures and ten of the last twenty-two screenwriting Oscars.
Leonard has worked in feature film development at Universal Pictures and the production companies of Will Smith, Sydney Pollack and Anthony Minghella, and Leonardo DiCaprio. He has been a juror at the Sundance, Toronto, and Guanajuato Film Festivals and for the PEN Center Literary Awards. He was also a delegate and speaker at the White House's 2015 Global Entrepreneurship Summit in Nairobi, Kenya. He was one of Hollywood Reporter's "35 Under 35," Black Enterprise magazine's "40 Emerging Leaders for Our Future," The Root’s 100 Most Influential African-Americans, Fast Company’s "100 Most Creative People in Business" and was awarded the 2015 African-American Film Critics Association (AAFCA)'s Special Achievement Award for career excellence. He is an occasional commentator on the BBC and MSNBC on matters of culture, politics and race, an associate professor at the American Film institute, a trustee of PEN America, an advisor to Glitch, Inc. and a member of the Associates Branch of the Academy of Motion Pictures Arts and Sciences.
Franklin Leonard | Speaker | TED.com