TED Residency
Yana Buhrer Tavanier: How to recover from activism burnout
Jana Burer Tavanije (Yana Buhrer Tavanier): Kako se oporaviti od izgaranja u aktivizmu
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Kada se osećate sagorelo kao aktivista, koji je najbolji način da se oporavite? Stariji član programa TED Fellow, Jana Burer Tavanije, istražuje moć „igrovizma“ - ugradnje igre i kreativnosti u pokrete koji se zalažu za društvene promene. Pogledajte kako ovaj svestrani pristup može podstaći nove ideje, pokrenuti akciju i ukloniti strah.
Yana Buhrer Tavanier - Creative activist, social entrepreneur
TED Senior Fellow Yana Buhrer Tavanier explores human rights innovation at the intersection of activism, art, tech and science -- and their potential to instigate change. Full bio
TED Senior Fellow Yana Buhrer Tavanier explores human rights innovation at the intersection of activism, art, tech and science -- and their potential to instigate change. Full bio
Double-click the English transcript below to play the video.
00:13
In the summer of 2017,
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Leta 2017. godine,
00:16
a woman was murdered
by her partner in Sofia.
by her partner in Sofia.
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jednu ženu je ubio partner u Sofiji.
00:20
The woman, let's call her "V,"
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Ova žena koju ćemo zvati V.
00:23
was beaten for over 50 minutes
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trpela je batine više od 50 minuta
00:27
before she died.
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pre nego što je umrla.
00:29
The morning after,
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Narednog jutra,
00:31
her neighbors told the press
that they heard her screams,
that they heard her screams,
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komšije su rekle novinarima
da su čule njeno vrištanje,
da su čule njeno vrištanje,
00:34
but they didn't intervene.
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ali se nisu umešali.
00:37
You see, in Bulgaria
and many other societies,
and many other societies,
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Vidite, u Bugarskoj
i mnogim drugim društvima,
i mnogim drugim društvima,
00:41
domestic violence is typically seen
as a private matter.
as a private matter.
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nasilje u porodici se obično
smatra za privatnu stvar.
smatra za privatnu stvar.
00:46
Neighbors, however, are quick to react
to any other kind of noise.
to any other kind of noise.
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Komšije, međutim, brzo reaguju
na bilo koju drugu vrstu buke.
na bilo koju drugu vrstu buke.
00:52
We wanted to expose and affect
the absurdity of this.
the absurdity of this.
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Hteli smo da razotkrijemo
apsurdnost ovoga i utičemo na to.
apsurdnost ovoga i utičemo na to.
00:56
So we designed an experiment.
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Zato smo osmislili eksperiment.
01:00
We rented the apartment
just below V's for one night.
just below V's for one night.
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Iznajmili smo stan
odmah ispod stana V. na jednu noć.
odmah ispod stana V. na jednu noć.
01:05
And at 10pm,
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U 10 uveče,
01:06
Maksim, the artist in our group,
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Maksim, umetnik u našoj grupi,
01:09
sat on the drum set
we had assembled in the living room
we had assembled in the living room
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seo je za bubnjeve
koje smo sastavili u dnevnoj sobi
koje smo sastavili u dnevnoj sobi
01:14
and started beating it.
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i počeo je da udara.
01:17
Ten seconds.
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Deset sekundi.
01:19
Thirty seconds.
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Trideset sekundi.
01:22
Fifty seconds.
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Pedeset sekundi.
01:24
A minute.
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Minut.
01:27
A light came on in the hallway.
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Svetlo se upalilo u hodniku.
01:30
One minute and 20 seconds.
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Minut i 20 sekundi.
01:33
A man was standing at the door,
hesitant to press the bell.
hesitant to press the bell.
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Čovek je stajao na vratima,
oklevajući da pritisne zvono.
oklevajući da pritisne zvono.
01:38
One minute and 52 seconds.
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Minut i 52 sekunde.
01:41
The doorbell rang,
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Zvono na vratima je zazvonilo.
01:43
a ring that could have saved a life.
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Zvono koje je moglo da spasi život.
01:48
"Beat." is our project exploring
the ominous silence
the ominous silence
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„Udarac.“ je naš projekat
koji istražuje zlokobnu tišinu
koji istražuje zlokobnu tišinu
01:51
surrounding domestic violence.
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koja okružuje porodično nasilje.
01:54
We filmed the experiment,
and it became instantly viral.
and it became instantly viral.
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Snimili smo eksperiment
i odmah se proširio na internetu.
i odmah se proširio na internetu.
01:57
Our campaign amplified
the voices of survivors
the voices of survivors
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Naša kampanja je pojačala
glasove preživelih
glasove preživelih
02:00
who shared similar stories online.
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koji su izneli slične priče onlajn.
02:02
It equipped neighbors
with specific advice,
with specific advice,
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Opremila je komšije konkretnim savetima
02:04
and many committed to taking action.
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i mnogi su se obavezali
na preduzimanje akcije.
na preduzimanje akcije.
02:07
In a country where every other week,
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U zemlji u kojoj svake druge nedelje
02:10
the ground quietly embraces
the body of a woman
the body of a woman
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zemlja tiho zagrli telo žene
02:13
murdered by a partner or a relative,
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koju ubije partner ili srodnik,
02:16
we were loud,
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bili smo glasni
02:18
and we were heard.
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i čuli su nas.
02:22
I am an activist,
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Ja sam aktivistkinja
02:24
passionate about human rights innovation.
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sa strašću prema novinama
u oblasti ljudskih prava.
u oblasti ljudskih prava.
02:27
I lead a global organization
for socially engaged creative solutions.
for socially engaged creative solutions.
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Vodim globalnu organizaciju
za društveno angažovana kreativna rešenja.
za društveno angažovana kreativna rešenja.
02:31
In my work, I think about
how to make people care and act.
how to make people care and act.
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U svom radu razmišljam o tome
kako da ljude podstaknem da im bude stalo
kako da ljude podstaknem da im bude stalo
i da deluju.
02:37
I am here to tell you
that creative actions can save the world,
that creative actions can save the world,
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Ovde sam da bih vam govorila o tome
da kreativne akcije mogu spasiti svet,
da kreativne akcije mogu spasiti svet,
02:42
creative actions and play.
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kreativne akcije i igra.
02:46
I know it is weird to talk about play
and human rights in the same sentence,
and human rights in the same sentence,
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Znam da je čudno govoriti o igri
i ljudskim pravima u istoj rečenici,
i ljudskim pravima u istoj rečenici,
02:51
but here is why it's important.
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ali evo zašto je to važno.
02:55
More and more, we fear
that we can't win this.
that we can't win this.
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Sve više se bojimo
da ne možemo pobediti u ovome.
da ne možemo pobediti u ovome.
02:59
Campaigns feel dull,
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Kampanje deluju dosadno,
03:01
messages drown,
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poruke se izgube,
03:03
people break.
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ljudi se slome.
03:06
Numerous studies, including a recent one
published by Columbia University,
published by Columbia University,
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Brojne studije, uključujući i jednu
koju je nedavno objavio
Univerzitet u Kolumbiji,
Univerzitet u Kolumbiji,
03:10
show that burnout and depression
are widespread amongst activists.
are widespread amongst activists.
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pokazuju da su izgaranje i depresija
široko rasprostranjeni među aktivistima.
široko rasprostranjeni među aktivistima.
03:14
Years ago, I myself was burned out.
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I sama sam bila sagorela
pre nekoliko godina.
pre nekoliko godina.
03:17
In a world of endless ways forward,
I felt at my final stop.
I felt at my final stop.
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U svetu beskrajnih puteva ka napred,
imala sam osećaj
da sam na poslednjoj stanici.
da sam na poslednjoj stanici.
03:22
So what melts fear or dullness or gloom?
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Pa, šta razgrađuje strah,
dosadu i sumornost?
dosadu i sumornost?
03:27
Play.
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Igra.
03:29
From this very stage, psychiatrist
and play researcher Dr. Stuart Brown
and play researcher Dr. Stuart Brown
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Upravo sa ove bine je psihijatar
i istraživač igre, dr Stjuart Braun,
i istraživač igre, dr Stjuart Braun,
03:33
said that nothing
lights up the brain like play,
lights up the brain like play,
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rekao da ništa ne aktivira mozak kao igra
03:37
and that the opposite of play is not work,
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i da suprotnost igri nije rad,
03:39
it's depression.
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već depresija.
03:41
So to pull out of my own burnout,
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Da bih se iščupala iz svog izgaranja,
03:44
I decided to turn my activism
into what I call today "play-tivism."
into what I call today "play-tivism."
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rešila sam da pretvorim svoj aktivizam
u ono što danas nazivam „igrovizam“.
u ono što danas nazivam „igrovizam“.
03:50
(Laughter)
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(Smeh)
03:52
When we play, others want to join.
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Kada se igramo, drugi žele da se pridruže.
03:56
Today, my playground
is filled with artists,
is filled with artists,
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Danas je moje igralište
ispunjeno umetnicima,
ispunjeno umetnicima,
03:58
techies and scientists.
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tehničarima i naučnicima.
04:00
We fuse disciplines
in radical collaboration.
in radical collaboration.
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Spajamo discipline
u okviru radikalne saradnje.
u okviru radikalne saradnje.
04:04
Together, we seek new ways
to empower activism.
to empower activism.
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Zajedno tražimo nove načine
da ojačamo aktivizam.
da ojačamo aktivizam.
04:08
Our outcomes are not meant to be playful,
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Naši ishodi nisu zamišljeni kao razigrani,
04:11
but our process is.
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ali proces jeste.
04:13
To us, play is an act of resistance.
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Za nas je igra čin otpora.
04:18
For example, "Beat.,"
the project I talked about earlier,
the project I talked about earlier,
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Na primer, „Udarac.“,
projekat o kome sam prethodno govorila,
projekat o kome sam prethodno govorila,
04:22
is a concept developed by a drummer
and a software engineer
and a software engineer
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je koncept koji su razvili
bubnjar i softverski inženjer
bubnjar i softverski inženjer
04:26
who didn't know each other
two days before they pitched the idea.
two days before they pitched the idea.
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koji se nisu poznavali dva dana
pre nego što su predložili tu ideju.
pre nego što su predložili tu ideju.
04:31
"Beat." is the first winner
in our lab series
in our lab series
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„Udarac.“ je prvi pobednik
u našem laboratorijskom nizu
u našem laboratorijskom nizu
04:33
where we pair artists and technologists
to work on human rights issues.
to work on human rights issues.
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u kome smo spajali umetnike i tehnologe
u radu na problemima ljudskih prava.
u radu na problemima ljudskih prava.
04:38
Other winning concepts
include a pop-up bakery
include a pop-up bakery
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Drugi pobednički koncepti
uključuju privremenu pekaru
uključuju privremenu pekaru
04:42
that teaches about fake news through
beautiful but horrible-tasting cupcakes --
beautiful but horrible-tasting cupcakes --
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koja podučava o lažnim vestima
pomoću kolačića koji su lepi,
ali groznog ukusa -
ali groznog ukusa -
04:46
(Laughter)
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(Smeh)
04:49
or a board game that puts you
in the shoes of a dictator
in the shoes of a dictator
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ili društvena igra koja vas stavlja
u ulogu diktatora,
u ulogu diktatora,
04:53
so you get to really grasp the range
of tools and tactics of oppression.
of tools and tactics of oppression.
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tako da zaista razumete
opseg sredstava i taktika ugnjetavanja.
opseg sredstava i taktika ugnjetavanja.
04:59
We did our first lab
just to test the idea,
just to test the idea,
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Napravili smo prvu laboratoriju
samo da testiramo ideju,
samo da testiramo ideju,
da vidimo gde ima nedostataka
i da li možemo da je unapredimo.
i da li možemo da je unapredimo.
05:02
to see where it cracks
and if we can make it better.
and if we can make it better.
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05:05
Today, we are so in love with the format
that we put it all online
that we put it all online
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Danas smo toliko zaljubljeni u taj format
da sve stavljamo na internet
da sve stavljamo na internet
05:08
for anyone to implement.
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tako da svako može da proba.
05:11
I cannot overstate the value
of experimentation in activism.
of experimentation in activism.
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Ne mogu dovoljno da naglasim
korisnost eksperimenata u aktivizmu.
korisnost eksperimenata u aktivizmu.
05:15
We can only win
if we are not afraid to lose.
if we are not afraid to lose.
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Možemo pobediti samo
ako se ne bojimo da izgubimo.
ako se ne bojimo da izgubimo.
05:20
When we play, we learn.
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Kada se igramo, učimo.
Studija koju je nedavno objavio
Univerzitet Stanford
Univerzitet Stanford
05:24
A recent study published
by Stanford University
by Stanford University
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o nauci onoga što podstiče ljude
da im bude stalo
da im bude stalo
05:26
about the science
of what makes people care
of what makes people care
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05:29
reconfirms what we have
been hearing for years:
been hearing for years:
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iznova potvrđuje ono što slušamo godinama:
05:32
opinions are changed
not from more information
not from more information
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mišljenja se ne menjaju
zbog dodatnih informacija,
zbog dodatnih informacija,
05:34
but through empathy-inducing experiences.
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već kroz iskustva koja podstiču empatiju.
05:38
So learning from science and art,
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Tako smo, učeći od nauke i umetnosti,
05:40
we saw that we can talk about
global armed conflict through light bulbs,
global armed conflict through light bulbs,
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uvideli da možemo govoriti o globalnim
oružanim sukobima preko sijalica,
oružanim sukobima preko sijalica,
05:46
or address racial inequality in the US
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ili da se možemo baviti
rasnim nejednakostima u SAD-u
rasnim nejednakostima u SAD-u
05:49
through postcards,
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preko razglednica,
05:51
or tackle the lack of even
one single monument of a woman in Sofia
one single monument of a woman in Sofia
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ili se pozabaviti nepostojanjem
spomenika ijednoj ženi u Sofiji
spomenika ijednoj ženi u Sofiji
05:55
by flooding the city with them,
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tako što ćemo preplaviti grad njima,
05:58
and, with all these works,
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i da svim tim delima
06:00
to trigger dialogue,
understanding and direct action.
understanding and direct action.
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možemo pokrenuti dijalog,
razumevanje i direktnu akciju.
razumevanje i direktnu akciju.
06:06
Sometimes, when I talk about
taking risks and trying and failing
taking risks and trying and failing
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Ponekad, kada govorim o preuzimanju
rizika, pokušajima i neuspesima
rizika, pokušajima i neuspesima
06:10
in the context of human rights,
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u kontekstu ljudskih prava,
06:12
I meet raised eyebrows,
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nailazim na neodobravanje,
06:15
eyebrows that say, "How irresponsible,"
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pogled koji govori: „Kakva neodgovornost“
06:18
or, "How insensitive."
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ili: „Kakva bezosećajnost.“
06:21
People often mistake play for negligence.
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Ljudi često pogrešno smatraju
da je igra nemarnost.
da je igra nemarnost.
06:25
It is not.
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Nije tako.
06:28
Play doesn't just grow our armies stronger
or spark better ideas.
or spark better ideas.
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Igra ne čini samo to da jača našu vojsku
i podstiče bolje ideje.
i podstiče bolje ideje.
06:33
In times of painful injustice,
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U vremenima bolne nepravde,
06:36
play brings the levity we need
to be able to breathe.
to be able to breathe.
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igra daje lakoću koja nam je potrebna
da bismo mogli da dišemo.
da bismo mogli da dišemo.
06:39
When we play, we live.
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Kada se igramo, živimo.
06:45
I grew up in a time
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Odrasla sam u vreme
06:48
when all play was forbidden.
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kada je bilo kakva igra bila zabranjena.
06:51
My family's lives were crushed
by a communist dictatorship.
by a communist dictatorship.
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Život moje porodice bio je slomljen
pod komunističkom diktaturom.
pod komunističkom diktaturom.
06:55
For my aunt, my grandfather, my father,
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Za moju tetku, dedu, oca,
06:59
we always held two funerals:
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uvek smo imali dve sahrane:
07:02
one for their bodies,
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jednu za njihovo telo,
07:03
but, years before that,
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ali i, godinama pre toga,
07:05
one for their dreams.
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jednu za njihove snove.
07:07
Some of my biggest dreams are nightmares.
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Neki od mojih najvećih snova
su noćne more.
su noćne more.
07:12
I have a nightmare that one day
all the past will be forgotten
all the past will be forgotten
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Imam noćnu moru da će jednog dana
celokupna prošlost biti zaboravljena,
celokupna prošlost biti zaboravljena,
07:16
and new clothes will be dripping
the blood of past mistakes.
the blood of past mistakes.
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a sa nove odeće će kapati
krv grešaka iz prošlosti.
krv grešaka iz prošlosti.
07:21
I have a nightmare
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Imam noćnu moru
07:23
that one day the lighthouses
of our humanity will crumble,
of our humanity will crumble,
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da će se jednog dana srušiti
svetionici naše čovečnosti,
svetionici naše čovečnosti,
07:27
corroded by acid waves of hate.
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nagriženi kiselim talasima mržnje.
07:30
But way more than that,
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Ali znatno više od toga,
07:32
I have hope.
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imam nadu.
07:35
In our fights for justice and freedom,
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U našim borbama za pravdu i slobodu,
07:37
I hope that we play,
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nadam se da ćemo se igrati
07:40
and that we see the joy
and beauty of us playing together.
and beauty of us playing together.
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i da ćemo videti radost
i lepotu kada se igramo zajedno.
i lepotu kada se igramo zajedno.
07:45
That's how we win.
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Tako pobeđujemo.
07:48
Thank you.
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Hvala.
07:49
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Yana Buhrer Tavanier - Creative activist, social entrepreneurTED Senior Fellow Yana Buhrer Tavanier explores human rights innovation at the intersection of activism, art, tech and science -- and their potential to instigate change.
Why you should listen
Yana Buhrer Tavanier is the cofounder and executive director of Fine Acts, a global platform for socially engaged creative solutions. As a creative activist and a social entrepreneur with a background in investigative journalism, she explores human rights innovation at the intersection of activism, art, tech and science.
Buhrer Tavanier is also cofounder of TimeHeroes.org, a do-more-good platform building volunteering culture in developing societie. She is a board member of the Bulgarian Helsinki Committee, the country's leading human rights group, and an expert member of Amnesty International's Europe and Central Asia Regional Oversight Group. She has a BA in communication and MA in political science from Sofia University, along with executive education at Harvard University, Yale University and Oxford University. She is a Young Global Leader of the World Economic Forum, a fellow of the Royal Society of Art and was named one of 50 people who will change the world in WIRED's Smart List 2012.
Yana Buhrer Tavanier | Speaker | TED.com