TED Salon Samsung
Douglas Rushkoff: How to be "Team Human" in the digital future
Douglas Rushkoff: Bagaimana menjadi "Tim Manusia" di masa depan digital
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Manusia tak lagi dihargai akan kreativitasnya, kata ahli teori media Douglas Rushkoff -- di dunia yang sudah didominasi oleh teknologi digital, hanya data kitalah yang dihargai sekarang. Dalam pembicaraan yang penuh semangat ini, Rushkoff mendorong kita untuk berhenti menggunakan teknologi untuk mengoptimalkan manusia untuk pasar dan mulai menggunakan manusia untuk membangun masa depan yang berpusat pada hubungan nilai-nilai pra-digital, kreatifitas, dan kehormatan. "Bergabunglah di 'Tim Manusia.' Ajak orang lain," dia berkata. "Bersama, mari ciptakan masa depan yang selalu kita impi-impikan."
Douglas Rushkoff - Media theorist, author
Douglas Rushkoff promotes human autonomy in the digital age. Full bio
Douglas Rushkoff promotes human autonomy in the digital age. Full bio
Double-click the English transcript below to play the video.
00:13
I got invited to an exclusive resort
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Saya diundang di resor eksklusif
00:17
to deliver a talk about the digital future
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sebagai pembicara tentang
masa depan digital
masa depan digital
00:19
to what I assumed would be
a couple of hundred tech executives.
a couple of hundred tech executives.
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untuk ratusan eksekutif teknologi,
saya pikir.
saya pikir.
00:23
And I was there in the green room,
waiting to go on,
waiting to go on,
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Dan saya di ruangan hijau,
menunggu acara dimulai,
menunggu acara dimulai,
00:26
and instead of bringing me to the stage,
they brought five men into the green room
they brought five men into the green room
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bukannya diajak ke panggung,
saya malah didatangi lima pria
saya malah didatangi lima pria
00:31
who sat around this little table with me.
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yang duduk mengelilingi meja
kecil ini.
kecil ini.
00:33
They were tech billionaires.
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Mereka miliarder teknologi.
00:35
And they started peppering me
with these really binary questions,
with these really binary questions,
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Dan mereka mulai melontarkan
pertanyaan biner,
pertanyaan biner,
00:40
like: Bitcoin or Etherium?
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seperti: Bitcoin atau Etherium?
00:43
Virtual reality or augmented reality?
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Realita virtual atau realita tertambah?
00:45
I don't know if they were
taking bets or what.
taking bets or what.
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Saya tidak tahu mereka
sedang taruhan atau apa.
sedang taruhan atau apa.
00:48
And as they got more comfortable with me,
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Dan ketika mereka semakin nyaman
dengan saya,
dengan saya,
00:51
they edged towards
their real question of concern.
their real question of concern.
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mereka mulai memberi
pertanyaan yang sesungguhnya.
pertanyaan yang sesungguhnya.
00:54
Alaska or New Zealand?
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Alaska atau Selandia Baru?
00:57
That's right.
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Benar.
00:59
These tech billionaires
were asking a media theorist for advice
were asking a media theorist for advice
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Para miliarder ini sedang
meminta saran teoritikus media
meminta saran teoritikus media
01:02
on where to put their doomsday bunkers.
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tentang penempatan
bungker kiamat mereka.
bungker kiamat mereka.
Kami menghabiskan sisa jam
untuk satu pertanyaan:
untuk satu pertanyaan:
01:04
We spent the rest of the hour
on the single question:
on the single question:
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01:07
"How do I maintain control
of my security staff
of my security staff
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"Bagaimana saya mempertahankan
kendali staf keamanan saya
kendali staf keamanan saya
01:11
after the event?"
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setelah peristiwa itu?"
01:13
By "the event" they mean
the thermonuclear war
the thermonuclear war
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Peristiwa di sini maksudnya
perang termonuklir,
perang termonuklir,
01:16
or climate catastrophe or social unrest
that ends the world as we know it,
that ends the world as we know it,
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bencana iklim, atau kerusuhan sosial
yang mengakhiri dunia
yang mengakhiri dunia
01:21
and more importantly,
makes their money obsolete.
makes their money obsolete.
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dan yang terpenting, membuat
uang mereka usang.
uang mereka usang.
01:26
And I couldn't help but think:
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Dan ini membuat saya berpikir:
01:28
these are the wealthiest,
most powerful men in the world,
most powerful men in the world,
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Mereka ini orang terkaya dan terkuat
di dunia,
di dunia,
01:33
yet they see themselves as utterly
powerless to influence the future.
powerless to influence the future.
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tapi mereka melihat diri mereka sendiri
tak berdaya untuk memengaruhi masa depan.
tak berdaya untuk memengaruhi masa depan.
01:37
The best they can do is hang on
for the inevitable catastrophe
for the inevitable catastrophe
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Hal terbaik yang dapat mereka lakukan:
bertahan dari bencana yang tak terelakkan
bertahan dari bencana yang tak terelakkan
01:42
and then use their technology and money
to get away from the rest of us.
to get away from the rest of us.
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lalu menggunakan teknologi dan uang untuk
memisahkan diri dari kita semua.
memisahkan diri dari kita semua.
01:47
And these are the winners
of the digital economy.
of the digital economy.
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Dan merekalah pemenang ekonomi digital.
01:50
(Laughter)
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(Tawa)
01:53
The digital renaissance
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Kebangkitan digital
01:56
was about the unbridled potential
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adalah tentang potensi tak terkendali
02:00
of the collective human imagination.
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dari imajinasi kolektif manusia.
02:03
It spanned everything
from chaos math and quantum physics
from chaos math and quantum physics
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Itu menjangkau semua dari matematika kacau
dan fisika kuantum
dan fisika kuantum
02:08
to fantasy role-playing
and the Gaia hypothesis, right?
and the Gaia hypothesis, right?
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hingga permainan peran fantasi dan
hipotesa Gaia, benar?
hipotesa Gaia, benar?
02:12
We believed that human beings connected
could create any future we could imagine.
could create any future we could imagine.
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Kita yakin manusia terhubung bisa ciptakan
masa depan apapun yang terbayangkan.
masa depan apapun yang terbayangkan.
02:20
And then came the dot com boom.
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Lalu meledaklah dot com.
02:24
And the digital future
became stock futures.
became stock futures.
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Dan masa depan digital menjadi
masa depan saham.
masa depan saham.
02:28
And we used all that energy
of the digital age
of the digital age
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Dan kita gunakan segenap energi
di era digital
di era digital
02:31
to pump steroids into the already dying
NASDAQ stock exchange.
NASDAQ stock exchange.
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untuk memompa steroid ke bursa efek
NASDAQ yang telah sekarat.
NASDAQ yang telah sekarat.
02:35
The tech magazines told us
a tsunami was coming.
a tsunami was coming.
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Majalah teknologi memberi tahu kita
tsunami akan datang.
tsunami akan datang.
02:39
And only the investors who hired
the best scenario-planners and futurists
the best scenario-planners and futurists
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Dan hanya investor yang mempekerjakan
perancang dan penggagas masa depan terbaik
perancang dan penggagas masa depan terbaik
02:43
would be able to survive the wave.
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yang bisa bertahan dari gelombang.
02:47
And so the future changed from this thing
we create together in the present
we create together in the present
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Dan masa depan berubah dari yang
kita ciptakan bersama sekarang ini
kita ciptakan bersama sekarang ini
02:53
to something we bet on
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menjadi yang kita taruhkan
02:54
in some kind of a zero-sum
winner-takes-all competition.
winner-takes-all competition.
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dalam sejenis kompetisi total-nol
pemenang mengambil semua.
pemenang mengambil semua.
03:00
And when things get that competitive
about the future,
about the future,
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Dan ketika segalanya menjadi sekompetitif
itu tentang masa depan,
itu tentang masa depan,
03:03
humans are no longer valued
for our creativity.
for our creativity.
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manusia tak lagi dihargai
karena kreativitas kita.
karena kreativitas kita.
03:06
No, now we're just valued for our data.
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Tidak, sekarang hanya data kitalah
yang dihargai.
yang dihargai.
03:09
Because they can use the data
to make predictions.
to make predictions.
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Karena mereka bisa gunakan data
untuk memprediksi.
untuk memprediksi.
03:12
Creativity, if anything,
that creates noise.
that creates noise.
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Jikalaupun ada, kreativitas hanyalah
sumber kegaduhan.
sumber kegaduhan.
03:14
That makes it harder to predict.
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Yang semakin susah untuk diprediksi.
03:17
So we ended up with a digital landscape
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Sehingga kita berakhir
dalam lanskap digital
dalam lanskap digital
03:19
that really repressed creativity,
repressed novelty,
repressed novelty,
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yang sangat mengekang
kreativitas dan kebaruan,
kreativitas dan kebaruan,
03:22
it repressed what makes us most human.
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mengekang apa yang membuat kita manusiawi.
03:26
We ended up with social media.
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Kita mendarat di media sosial.
03:28
Does social media really connect people
in new, interesting ways?
in new, interesting ways?
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Apakah medsos benar-benar menghubungkan
manusia secara baru dan menarik?
manusia secara baru dan menarik?
03:31
No, social media is about using our data
to predict our future behavior.
to predict our future behavior.
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Tidak, medsos hanya menggunakan data kita
untuk memprediksi perilaku kita.
untuk memprediksi perilaku kita.
03:36
Or when necessary,
to influence our future behavior
to influence our future behavior
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Atau saat dibutuhkan, untuk memengaruhi
perilaku kita
perilaku kita
03:39
so that we act more in accordance
with our statistical profiles.
with our statistical profiles.
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agar kita berperilaku sesuai dengan
profil statistikal kita.
profil statistikal kita.
03:45
The digital economy --
does it like people?
does it like people?
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Apakah ekonomi digital
berpihak pada manusia?
berpihak pada manusia?
03:47
No, if you have a business plan,
what are you supposed to do?
what are you supposed to do?
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Tidak, jika punya rencana bisnis,
apa yang harus dilakukan?
apa yang harus dilakukan?
03:50
Get rid of all the people.
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Singkirkan semua manusia.
03:51
Human beings, they want health care,
they want money, they want meaning.
they want money, they want meaning.
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Manusia ingin kesehatan, uang, makna.
03:56
You can't scale with people.
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Anda tidak bisa berkembang dengan
manusia.
manusia.
03:59
(Laughter)
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(Tawa)
04:00
Even our digital apps --
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Bahkan aplikasi digital
04:02
they don't help us
form any rapport or solidarity.
form any rapport or solidarity.
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tidak membantu kita dalam
hubungan dan solidaritas.
hubungan dan solidaritas.
04:05
I mean, where's the button
on the ride hailing app
on the ride hailing app
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Di mana letak tombol di aplikasi
transportasi
transportasi
04:07
for the drivers to talk to one another
about their working conditions
about their working conditions
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bagi sopir untuk saling bicara
tentang pekerjaan mereka
tentang pekerjaan mereka
04:11
or to unionize?
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atau membuat serikat kerja?
04:13
Even our videoconferencing tools,
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Pun alat konferensi video kita
04:15
they don't allow us
to establish real rapport.
to establish real rapport.
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tidak mengizinkan kita
membangun hubungan nyata.
membangun hubungan nyata.
04:18
However good the resolution of the video,
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Sebagus apapun resolusi video,
04:21
you still can't see if somebody's irises
are opening to really take you in.
are opening to really take you in.
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Anda tak bisa melihat jika iris mata
itu terbuka untuk mengenali Anda.
itu terbuka untuk mengenali Anda.
Semua yang telah kita lakukan
untuk membangun hubungan
untuk membangun hubungan
04:25
All of the things that we've done
to establish rapport
to establish rapport
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yang kita kembangkan selama lebih
dari ratusan ribu tahun evolusi,
dari ratusan ribu tahun evolusi,
04:28
that we've developed over hundreds
of thousands of years of evolution,
of thousands of years of evolution,
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tidaklah berguna,
04:31
they don't work,
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Anda tak bisa melihat jika napas
seseorang mengiringi napas Anda.
seseorang mengiringi napas Anda.
04:32
you can't see if someone's breath
is syncing up with yours.
is syncing up with yours.
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04:35
So the mirror neurons never fire,
the oxytocin never goes through your body,
the oxytocin never goes through your body,
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Cermin neuron tak pernah menembak,
oksitoksin tak pernah menjalar ke tubuh,
oksitoksin tak pernah menjalar ke tubuh,
04:39
you never have that experience
of bonding with the other human being.
of bonding with the other human being.
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Anda tak pernah mengalami ikatan dengan
manusia secara nyata.
manusia secara nyata.
04:43
And instead, you're left like,
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Melainkan, Anda berpikir,
04:44
"Well, they agreed with me,
but did they really,
but did they really,
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"Oke, mereka setuju dengan saya,
tapi apa benar,
tapi apa benar,
04:47
did they really get me?"
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apa mereka sungguh mengerti saya?"
04:48
And we don't blame the technology
for that lack of fidelity.
for that lack of fidelity.
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Kita tidak menyalahkan teknologi
atas kekurangannya.
atas kekurangannya.
04:52
We blame the other person.
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Kita menyalahkan orang lain.
04:55
You know, even the technologies
and the digital initiatives that we have
and the digital initiatives that we have
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Anda tahu, bahkan teknologi dan inisiatif
digital yang kita punya
digital yang kita punya
04:59
to promote humans,
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untuk mendukung manusia,
05:01
are intensely anti-human at the core.
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pada dasarnya, sangatlah anti manusia.
05:05
Think about the blockchain.
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Pikirkan tentang teknologi
blockchain.
blockchain.
05:08
The blockchain is here to help us
have a great humanized economy? No.
have a great humanized economy? No.
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Apakah benar blockchain mendukung kita
menuju ekonomi manusiawi? Tidak.
menuju ekonomi manusiawi? Tidak.
05:12
The blockchain does not engender
trust between users,
trust between users,
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Blockchain tak menimbulkan kepercayaan
antar pengguna,
antar pengguna,
05:14
the blockchain simply
substitutes for trust in a new,
substitutes for trust in a new,
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blockchain hanyalah menggantikan
kepercayaan dengan cara baru,
kepercayaan dengan cara baru,
05:18
even less transparent way.
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yang bahkan kurang transparan.
05:21
Or the code movement.
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Atau pergerakan kode.
05:23
I mean, education is great,
we love education,
we love education,
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Maksudnya, pendidikan itu bagus,
kita suka itu
kita suka itu
05:25
and it's a wonderful idea
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dan merupakan ide cemerlang
05:27
that we want kids to be able
to get jobs in the digital future,
to get jobs in the digital future,
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jika kita ingin anak kita bisa dapat kerja
di masa depan digital,
di masa depan digital,
05:30
so we'll teach them code now.
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jadi kita ajari mereka 'coding'.
05:32
But since when is education
about getting jobs?
about getting jobs?
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Tapi sejak kapan pendidikan itu tentang
cari kerja?
cari kerja?
05:35
Education wasn't about getting jobs.
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Pendidikan bukan tentang cari kerja.
05:37
Education was compensation
for a job well done.
for a job well done.
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Pendidikan itu kompensasi atas kerja
yang bagus.
yang bagus.
Ide tentang pendidikan umum
05:41
The idea of public education
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05:43
was for coal miners,
who would work in the coal mines all day,
who would work in the coal mines all day,
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diperuntukkan penambang batu bara,
yang kerja di tambang sepanjang hari,
yang kerja di tambang sepanjang hari,
05:46
then they'd come home
and they should have the dignity
and they should have the dignity
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lalu mereka pulang
dan harus punya martabat
dan harus punya martabat
05:49
to be able to read a novel
and understand it.
and understand it.
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untuk bisa baca novel dan
memahaminya.
memahaminya.
05:51
Or the intelligence to be able
to participate in democracy.
to participate in democracy.
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Atau kecerdasan untuk bisa
ikut berdemokrasi.
ikut berdemokrasi.
05:55
When we make it an extension of the job,
what are we really doing?
what are we really doing?
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Jika pendidikan dianggap tambahan kerjaan,
apa yang kita lakukan?
apa yang kita lakukan?
05:58
We're just letting corporations really
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Kita hanya membiarkan perusahaan
06:01
externalize the cost
of training their workers.
of training their workers.
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mengeksternalkan biaya pelatihan
pekerjanya.
pekerjanya.
06:05
And the worst of all really
is the humane technology movement.
is the humane technology movement.
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Dan yang terburuk adalah
gerakan teknologi manusiawi.
gerakan teknologi manusiawi.
06:09
I mean, I love these guys,
the former guys who used to take
the former guys who used to take
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Maksud saya, saya suka mereka
yang dulu biasa mengambil
yang dulu biasa mengambil
06:12
the algorithms from
Las Vegas slot machines
Las Vegas slot machines
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algoritma dari mesin slot
Las Vegas
Las Vegas
06:15
and put them in our social media feed
so that we get addicted.
so that we get addicted.
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dan menaruhnya di umpan media sosial
agar kita kecanduan.
agar kita kecanduan.
06:18
Now they've seen the error of their ways
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Sekarang mereka melihat
kesalahan mereka
kesalahan mereka
06:20
and they want to make
technology more humane.
technology more humane.
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dan ingin mengubah teknologi
jadi lebih manusiawi.
jadi lebih manusiawi.
06:22
But when I hear the expression
"humane technology,"
"humane technology,"
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Tapi saat saya dengar kata
"teknologi manusiawi."
"teknologi manusiawi."
06:25
I think about cage-free
chickens or something.
chickens or something.
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saya bayangkan ayam tanpa kandang
atau semacam itu.
atau semacam itu.
06:28
We're going to be as humane
as possible to them,
as possible to them,
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Kita akan jadi semanusiawi mungkin
untuk mereka,
untuk mereka,
06:30
until we take them to the slaughter.
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sampai kita bawa ke pembantaian.
06:33
So now they're going to let these
technologies be as humane as possible,
technologies be as humane as possible,
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Jadi sekarang mereka akan buat
teknologi semanusiawi mungkin,
teknologi semanusiawi mungkin,
06:36
as long as they extract enough data
and extract enough money from us
and extract enough money from us
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selagi mereka bisa meraup
cukup data dan uang dari kita
cukup data dan uang dari kita
06:39
to please their shareholders.
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supaya pemegang saham senang.
06:42
Meanwhile, the shareholders,
for their part, they're just thinking,
for their part, they're just thinking,
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Sementara, pemegang saham hanya berpikir
06:45
"I need to earn enough money now,
so I can insulate myself
so I can insulate myself
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"Saya perlu cari uang yang cukup,
jadi saya bisa asingkan diri
jadi saya bisa asingkan diri
06:48
from the world I'm creating
by earning money in this way."
by earning money in this way."
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dari dunia yang saya ciptakan dengan
cara ini."
cara ini."
06:51
(Laughter)
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(Tawa)
06:54
No matter how many VR goggles
they slap on their faces
they slap on their faces
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Tak masalah seberapa banyak kacamata VR
yang mereka pasang ke wajah mereka
yang mereka pasang ke wajah mereka
06:58
and whatever fantasy world they go into,
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dan dunia fantasi apapun
yang bisa mereka masuki
yang bisa mereka masuki
07:00
they can't externalize the slavery
and pollution that was caused
and pollution that was caused
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Mereka tidak bisa mengeksternalkan
perbudakan dan polusi yang disebabkan
perbudakan dan polusi yang disebabkan
07:04
through the manufacture
of the very device.
of the very device.
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dari pembuatan perangkat.
07:07
It reminds me of
Thomas Jefferson's dumbwaiter.
Thomas Jefferson's dumbwaiter.
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Itu mengingatkan saya pada
lift barang Thomas Jefferson.
lift barang Thomas Jefferson.
07:10
Now, we like to think
that he made the dumbwaiter
that he made the dumbwaiter
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Sekarang kita pikir
dia menciptakan lift makanan
dia menciptakan lift makanan
07:12
in order to spare his slaves
all that labor of carrying the food
all that labor of carrying the food
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untuk meringankan beban
para budak pembawa makanan
para budak pembawa makanan
07:16
up to the dining room
for the people to eat.
for the people to eat.
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ke ruang makan.
07:19
That's not what it was for,
it wasn't for the slaves,
it wasn't for the slaves,
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Bukan itu, bukan demi budaknya,
07:21
it was for Thomas Jefferson
and his dinner guests,
and his dinner guests,
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tapi untuk Thomas Jefferson dan
para tamunya,
para tamunya,
07:24
so they didn't have to see the slave
bringing the food up.
bringing the food up.
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sehingga mereka tak perlu melihat budak
yang membawakan makanan.
yang membawakan makanan.
07:27
The food just arrived magically,
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Makanannya datang dengan ajaib,
07:28
like it was coming out
of a "Start Trek" replicator.
of a "Start Trek" replicator.
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seperti baru keluar dari replikator
"Start Trek"
"Start Trek"
07:32
It's part of an ethos that says,
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Itu bagian dari etos yang berkata,
07:34
human beings are the problem
and technology is the solution.
and technology is the solution.
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manusia itu masalah,
teknologi lah solusinya.
teknologi lah solusinya.
07:40
We can't think that way anymore.
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Kita tak bisa berpikir seperti itu lagi.
07:42
We have to stop using technology
to optimize human beings for the market
to optimize human beings for the market
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Kita harus berhenti memakai teknologi
untuk mengoptimalkan manusia untuk pasar
untuk mengoptimalkan manusia untuk pasar
07:48
and start optimizing technology
for the human future.
for the human future.
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dan mulai mengoptimalkan teknologi untuk
masa depan manusia.
masa depan manusia.
07:55
But that's a really hard argument
to make these days,
to make these days,
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Tapi itu argumen yang susah
untuk diterapkan sekarang
untuk diterapkan sekarang
07:57
because humans are not popular beings.
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karena manusia bukan makhluk yang populer.
08:01
I talked about this in front
of an environmentalist just the other day,
of an environmentalist just the other day,
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Saya bahas ini di depan pecinta alam
kemarin dulu
kemarin dulu
dia tanya "Kenapa Anda membela manusia?
08:05
and she said, "Why are you
defending humans?
defending humans?
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08:07
Humans destroyed the planet.
They deserve to go extinct."
They deserve to go extinct."
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Manusia merusak alam,
mereka layak punah."
mereka layak punah."
08:10
(Laughter)
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(Tawa)
08:13
Even our popular media hates humans.
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Media populer kita pun benci manusia.
08:16
Watch television,
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Lihatlah TV,
08:17
all the sci-fi shows are about how robots
are better and nicer than people.
are better and nicer than people.
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semua pertunjukan fiksi sains itu tentang
robot yang lebih baik dari manusia.
robot yang lebih baik dari manusia.
08:21
Even zombie shows --
what is every zombie show about?
what is every zombie show about?
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Bahkan film zombie,
tentang apa film zombie itu?
tentang apa film zombie itu?
08:24
Some person, looking at the horizon
at some zombie going by,
at some zombie going by,
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Beberapa orang melihat cakrawala
di mana zombie lewat,
di mana zombie lewat,
08:27
and they zoom in on the person
and you see the person's face,
and you see the person's face,
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mereka memperbesar orang tersebut
dan Anda melihat wajahnya,
dan Anda melihat wajahnya,
08:30
and you know what they're thinking:
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dan Anda tahu apa yang mereka pikir:
08:32
"What's really the difference
between that zombie and me?
between that zombie and me?
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"Apa yang benar-benar membedakan saya
dengan zombie?"
dengan zombie?"
08:34
He walks, I walk.
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Zombie jalan, saya juga.
08:36
He eats, I eat.
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Zombie makan, saya juga.
08:38
He kills, I kill."
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Zombie pembunuh, saya juga."
08:42
But he's a zombie.
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Tapi itu zombie.
08:43
At least you're aware of it.
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Minimal Anda menyadarinya.
08:45
If we are actually having trouble
distinguishing ourselves from zombies,
distinguishing ourselves from zombies,
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Jika kita kesulitan membedakan
diri kita dengan zombie,
diri kita dengan zombie,
08:49
we have a pretty big problem going on.
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kita punya masalah besar.
08:51
(Laughter)
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(Tawa)
08:52
And don't even get me started
on the transhumanists.
on the transhumanists.
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Dan jangan sampai saya membahas
para transhumanis.
para transhumanis.
08:55
I was on a panel with a transhumanist,
and he's going on about the singularity.
and he's going on about the singularity.
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Saya dulu satu panel dengan transhumanis,
dan dia bicara tentang singularitas.
dan dia bicara tentang singularitas.
08:59
"Oh, the day is going to come really soon
when computers are smarter than people.
when computers are smarter than people.
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"Oh, hari di mana komputer lebih pandai
dari orang akan segera datang.
dari orang akan segera datang.
09:03
And the only option
for people at that point
for people at that point
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Dan satu-satunya pilihan
hanyalah
hanyalah
09:05
is to pass the evolutionary torch
to our successor
to our successor
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mewariskan obor evolusi itu ke
penerus kita
penerus kita
09:08
and fade into the background.
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dan menghilang dari peradaban.
09:10
Maybe at best, upload
your consciousness to a silicon chip.
your consciousness to a silicon chip.
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Mungkin baiknya, unggah kesadaran Anda
ke cip silikon.
ke cip silikon.
09:13
And accept your extinction."
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dan terimalah kepunahan Anda."
09:16
(Laughter)
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(Tawa)
09:18
And I said, "No, human beings are special.
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Saya sahut,
"Tidak, manusia itu istimewa.
"Tidak, manusia itu istimewa.
09:21
We can embrace ambiguity,
we understand paradox,
we understand paradox,
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Kita bisa merangkul keberagaman,
kita mengerti paradoks,
kita mengerti paradoks,
09:25
we're conscious,
we're weird, we're quirky.
we're weird, we're quirky.
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kita sadar, kita aneh, kita unik.
09:27
There should be a place for humans
in the digital future."
in the digital future."
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Seharusnya ada ruang untuk manusia
di masa digital nanti,"
di masa digital nanti,"
09:31
And he said, "Oh, Rushkoff,
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Dan dia menjawab, "Oh, Rushkoff,
09:32
you're just saying that
because you're a human."
because you're a human."
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Anda bisa mengatakan itu
karena Anda manusia."
karena Anda manusia."
09:34
(Laughter)
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(Tawa)
09:36
As if it's hubris.
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Seolah-olah itu adalah keangkuhan.
09:39
OK, I'm on "Team Human."
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Ok, saya di "Tim manusia."
09:43
That was the original insight
of the digital age.
of the digital age.
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Itulah wawasan era digital
yang sebenarnya.
yang sebenarnya.
09:47
That being human is a team sport,
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Manusia itu tim yang saling mendukung,
09:49
evolution's a collaborative act.
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evolusi merupakan
aksi kolaboratif mereka.
aksi kolaboratif mereka.
09:52
Even the trees in the forest,
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Pepohonan di hutan pun
09:53
they're not all in competition
with each other,
with each other,
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tidak saling bersaing,
09:55
they're connected with the vast
network of roots and mushrooms
network of roots and mushrooms
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pepohonan saling terhubung
melalui akar dan jamur
melalui akar dan jamur
09:59
that let them communicate with one another
and pass nutrients back and forth.
and pass nutrients back and forth.
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yang memungkinkan untuk berkomunikasi
dan menyalurkan nutrisi.
dan menyalurkan nutrisi.
Jika manusia itu spesies
yang paling berevolusi
yang paling berevolusi
10:03
If human beings
are the most evolved species,
are the most evolved species,
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10:05
it's because we have the most evolved
ways of collaborating and communicating.
ways of collaborating and communicating.
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ini karena manusia punya cara kolaborasi
dan komunikasi yang paling kompleks.
dan komunikasi yang paling kompleks.
10:09
We have language.
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Kita punya bahasa.
10:11
We have technology.
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Kita punya teknologi.
10:14
It's funny, I used to be the guy
who talked about the digital future
who talked about the digital future
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Lucu juga, saya biasanya berbicara tentang
masa depan digital
masa depan digital
10:18
for people who hadn't yet
experienced anything digital.
experienced anything digital.
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pada orang-orang yang belum berpengalaman
digital apapun.
digital apapun.
10:22
And now I feel like I'm the last guy
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Sekarang saya rasa saya orang terakhir
10:24
who remembers what life was like
before digital technology.
before digital technology.
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yang ingat bagaimana kehidupan sebelum
adanya teknologi digital.
adanya teknologi digital.
10:28
It's not a matter of rejecting the digital
or rejecting the technological.
or rejecting the technological.
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Ini bukan masalah menolak digital
atapun teknologi,
atapun teknologi,
10:32
It's a matter of retrieving the values
that we're in danger of leaving behind
that we're in danger of leaving behind
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Tapi ambillah pelajaran, bahayanya
keterbelakangan kita
keterbelakangan kita
10:37
and then embedding them in the digital
infrastructure for the future.
infrastructure for the future.
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lalu tanamkan pelajaran itu
untuk pembangunan masa depan digital.
untuk pembangunan masa depan digital.
10:41
And that's not rocket science.
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Dan itu tidaklah sesulit membuat roket.
10:44
It's as simple as making a social network
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Sesederhana membuat jejaring sosial
10:46
that instead of teaching us
to see people as adversaries,
to see people as adversaries,
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bukannya mengajari kita
untuk melihat orang sebagai musuh,
untuk melihat orang sebagai musuh,
10:49
it teaches us to see
our adversaries as people.
our adversaries as people.
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tapi mencari mana musuh kita sebenarnya
sebagai manusia.
sebagai manusia.
10:54
It means creating an economy
that doesn't favor a platform monopoly
that doesn't favor a platform monopoly
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Artinya, kita ciptakan ekonomi
yang tidak menyokong monopoli platform
yang tidak menyokong monopoli platform
10:58
that wants to extract all the value
out of people and places,
out of people and places,
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yang mengeruk semua nilai
dari semua orang dan tempat
dari semua orang dan tempat
11:01
but one that promotes the circulation
of value through a community
of value through a community
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tapi ekonomi yang memajukan nilai
sirkulasi melalui komunitas
sirkulasi melalui komunitas
11:05
and allows us to establish
platform cooperatives
platform cooperatives
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dan memungkinkan kita untuk
membangun koperasi
membangun koperasi
11:08
that distribute ownership
as wide as possible.
as wide as possible.
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yang menyebarluaskan hak cipta
seluas mungkin.
seluas mungkin.
11:12
It means building platforms
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Artinya, membangun platform
11:13
that don't repress our creativity
and novelty in the name of prediction
and novelty in the name of prediction
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yang tidak mengekang kreativitas
dan hal baru
dan hal baru
11:18
but actually promote
creativity and novelty,
creativity and novelty,
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melainkan mendorong kreativitas
dan hal baru,
dan hal baru,
11:21
so that we can come up
with some of the solutions
with some of the solutions
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agar kita bisa membawa solusi
11:23
to actually get ourselves
out of the mess that we're in.
out of the mess that we're in.
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untuk keluar dari kekacauan ini.
11:27
No, instead of trying to earn
enough money to insulate ourselves
enough money to insulate ourselves
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Dari pada hanya meraup uang
untuk mengasingkan diri kita
untuk mengasingkan diri kita
11:30
from the world we're creating,
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dari dunia yang kita ciptakan,
11:32
why don't we spend that time and energy
making the world a place
making the world a place
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kenapa tidak mengerahkan tenaga dan waktu
untuk menjadikan dunia
untuk menjadikan dunia
11:35
that we don't feel
the need to escape from.
the need to escape from.
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tempat di mana
kita tak perlu melarikan diri
kita tak perlu melarikan diri
11:38
There is no escape,
there is only one thing going on here.
there is only one thing going on here.
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Tidak ada jalan keluar,
hanya ada satu hal yang terjadi di sini.
hanya ada satu hal yang terjadi di sini.
11:42
Please, don't leave.
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Tolong, jangan pergi.
11:45
Join us.
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Bergabunglah.
11:47
We may not be perfect,
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Kita mungkin tak sempurna,
11:49
but whatever happens,
at least you won't be alone.
at least you won't be alone.
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tapi apapun yang terjadi
setidaknya Anda tak sendiri.
setidaknya Anda tak sendiri.
11:52
Join "Team Human."
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Bergabunglah di "Tim Manusia"
11:55
Find the others.
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Ajak yang lain.
11:57
Together, let's make the future
that we always wanted.
that we always wanted.
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Bersama, mari kita ciptakan
masa depan yang kita dambakan.
masa depan yang kita dambakan.
12:01
Oh, and those tech billionaires
who wanted to know
who wanted to know
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Oh, miliarder teknologi yang ingin tahu
12:04
how to maintain control of their
security force after the apocalypse,
security force after the apocalypse,
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bagaimana mengontrol pasukan keamanan
setelah adanya kehancuran itu
setelah adanya kehancuran itu
12:07
you know what I told them?
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Anda tahu apa yang saya jawab?
12:09
"Start treating those people
with love and respect right now.
with love and respect right now.
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"Mulailah saling mengasihi dan menghormati
sesama manusia sekarang.
sesama manusia sekarang.
12:13
Maybe you won't have
an apocalypse to worry about."
an apocalypse to worry about."
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Mungkin tak akan ada kehancuran
yang perlu dikhawatirkan
yang perlu dikhawatirkan
12:16
Thank you.
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Terima kasih
12:18
(Applause)
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(Tepuk tangan)
ABOUT THE SPEAKER
Douglas Rushkoff - Media theorist, authorDouglas Rushkoff promotes human autonomy in the digital age.
Why you should listen
Douglas Rushkoff coined such expressions as "viral media," "digital natives" and "social currency," and advises governments, communities and businesses on the impact of technology on society's future. Named one of "the world’s ten most influential thinkers" by MIT, Rushkoff won the Marshal McLuhan Award for media writing and the Neil Postman award for Public Intellectual Activity.
Rushkoff hosts the Team Human podcast, made four PBS Frontline documentaries including Generation Like and The Merchants of Cool, and wrote many bestselling books including Team Human, Present Shock, Program or Be Programmed and Throwing Rocks at the Google Bus. He founded the Laboratory for Digital Humanism at CUNY/Queens College, where he is professor of media theory and digital economics.
Douglas Rushkoff | Speaker | TED.com