TED Salon Samsung
Douglas Rushkoff: How to be "Team Human" in the digital future
道格拉斯 · 拉什科夫: 数字未来时代，如何成为人类战队的一员
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媒体理论家道格拉斯 · 拉什科夫说，在以数字科技为主的世界里，人类不再因为我们的创造力而受到重视——我们只是因为我们的数据而受到重视。在这篇充满激情的演讲中，拉什科夫敦促我们，停止为了迎合市场而使用技术去优化人类，应该开始使用技术来构建一个以我们的数字前价值观为中心的未来，它们就是“关系、创造力和尊重。” “ ‘加入’人类战队‘吧，团结其他人，”他说道，“一起创造我们一直期待的美好未来。”
Douglas Rushkoff - Media theorist, author
Douglas Rushkoff promotes human autonomy in the digital age. Full bio
Douglas Rushkoff promotes human autonomy in the digital age. Full bio
Double-click the English transcript below to play the video.
00:13
I got invited to an exclusive resort
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我曾应邀到一个高端度假村，
讲一下关于人类的数字未来，
00:17
to deliver a talk about the digital future
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00:19
to what I assumed would be
a couple of hundred tech executives.
a couple of hundred tech executives.
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去之前，我以为听众
是几百位科技高管。
是几百位科技高管。
00:23
And I was there in the green room,
waiting to go on,
waiting to go on,
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我在休息室，等待演讲的开始，
00:26
and instead of bringing me to the stage,
they brought five men into the green room
they brought five men into the green room
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然而，他们并没把我领到台上，
而是领着五个人来到休息间，
而是领着五个人来到休息间，
00:31
who sat around this little table with me.
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和我一起坐在这样的小桌旁。
00:33
They were tech billionaires.
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这些人都是科技界的亿万富翁！
00:35
And they started peppering me
with these really binary questions,
with these really binary questions,
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他们开始连珠炮似地问些二元问题，
00:40
like: Bitcoin or Etherium?
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比如：比特币，还是以太币？
00:43
Virtual reality or augmented reality?
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虚拟现实VR，还是增强现实AR呢？
00:45
I don't know if they were
taking bets or what.
taking bets or what.
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我不知道他们是在打赌
还是有其他目的。
还是有其他目的。
00:48
And as they got more comfortable with me,
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当他们和我熟络了以后，
00:51
they edged towards
their real question of concern.
their real question of concern.
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就试探着问起了真正的关心问题：
00:54
Alaska or New Zealand?
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（当世界末日来临时，）
去阿拉斯加还是新西兰？
去阿拉斯加还是新西兰？
00:57
That's right.
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一点没错，
这些科技界的亿万富翁
在寻求一个媒体理论家的建议：
在寻求一个媒体理论家的建议：
00:59
These tech billionaires
were asking a media theorist for advice
were asking a media theorist for advice
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01:02
on where to put their doomsday bunkers.
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世界末日来临时，
去哪里才可以避祸。
去哪里才可以避祸。
01:04
We spent the rest of the hour
on the single question:
on the single question:
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在一小时剩下的时间里，
我们全聚焦在一个问题上：
我们全聚焦在一个问题上：
01:07
"How do I maintain control
of my security staff
of my security staff
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“事件发生以后，
01:11
after the event?"
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我如何保持对安保人员的控制？”
01:13
By "the event" they mean
the thermonuclear war
the thermonuclear war
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他们所说的 “事件”，
指的就是大家所知的
指的就是大家所知的
01:16
or climate catastrophe or social unrest
that ends the world as we know it,
that ends the world as we know it,
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由热核战争、气候灾难
或社会动荡带来的世界末日，
或社会动荡带来的世界末日，
01:21
and more importantly,
makes their money obsolete.
makes their money obsolete.
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更重要的是，世界末日
让他们的钱毫无用处了。
让他们的钱毫无用处了。
01:26
And I couldn't help but think:
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但我不禁想到：
01:28
these are the wealthiest,
most powerful men in the world,
most powerful men in the world,
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这些人可都是当今世界
最富有、最有权势的人，
最富有、最有权势的人，
01:33
yet they see themselves as utterly
powerless to influence the future.
powerless to influence the future.
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然而，他们却认为自己
对末日来临束手无策。
对末日来临束手无策。
01:37
The best they can do is hang on
for the inevitable catastrophe
for the inevitable catastrophe
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他们能做的，就是
直面在劫难逃的命运，
直面在劫难逃的命运，
01:42
and then use their technology and money
to get away from the rest of us.
to get away from the rest of us.
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然后用他们的技术和金钱，
远离我们这些等闲之辈。
远离我们这些等闲之辈。
01:47
And these are the winners
of the digital economy.
of the digital economy.
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数字经济时代的赢家们
竟然是这样的嘴脸！
竟然是这样的嘴脸！
01:50
(Laughter)
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（笑声）
01:53
The digital renaissance
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数字复兴，
01:56
was about the unbridled potential
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把人类集体想像力
发挥到了极致，
02:00
of the collective human imagination.
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02:03
It spanned everything
from chaos math and quantum physics
from chaos math and quantum physics
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它涵盖了从混沌数学、量子物理，
02:08
to fantasy role-playing
and the Gaia hypothesis, right?
and the Gaia hypothesis, right?
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到奇幻角色扮演和盖亚
假说的方方面面， 对吧？
假说的方方面面， 对吧？
02:12
We believed that human beings connected
could create any future we could imagine.
could create any future we could imagine.
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我们曾相信，人类联合起来
就可创造出我们想像的未来。
就可创造出我们想像的未来。
02:20
And then came the dot com boom.
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接下来，互联网泡沫时代来临了，
02:24
And the digital future
became stock futures.
became stock futures.
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而所谓的数字未来，
则变成了股票未来。
则变成了股票未来。
02:28
And we used all that energy
of the digital age
of the digital age
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我们竭尽数字时代的所有能量，
02:31
to pump steroids into the already dying
NASDAQ stock exchange.
NASDAQ stock exchange.
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为垂死的纳斯达克证券交易所
注入了一剂强心针。
注入了一剂强心针。
02:35
The tech magazines told us
a tsunami was coming.
a tsunami was coming.
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科技杂志告诉我们，
金融海啸就要来临。
金融海啸就要来临。
02:39
And only the investors who hired
the best scenario-planners and futurists
the best scenario-planners and futurists
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只有聘请了顶级全局策划者
和未来学家的投资者，
和未来学家的投资者，
02:43
would be able to survive the wave.
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才能在这波浪潮中存活下来。
02:47
And so the future changed from this thing
we create together in the present
we create together in the present
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因此，未来从我们当下
共同创造的这个时代怪胎，
共同创造的这个时代怪胎，
02:53
to something we bet on
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变为竞争中我们的押注，
02:54
in some kind of a zero-sum
winner-takes-all competition.
winner-takes-all competition.
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这种类似于“零和”的，
“胜者拥有一切”的竞争。
“胜者拥有一切”的竞争。
03:00
And when things get that competitive
about the future,
about the future,
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当未来的竞争变得如此激烈时，
03:03
humans are no longer valued
for our creativity.
for our creativity.
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人类则不再因为拥有
创造力而受到重视。
创造力而受到重视。
03:06
No, now we're just valued for our data.
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不， 现在我们受重视
只因我们的数据而已，
只因我们的数据而已，
因为他们可以使用
我们的数据进行预测。
我们的数据进行预测。
03:09
Because they can use the data
to make predictions.
to make predictions.
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创造力，如果有的话，
只会产生不和谐因素，
只会产生不和谐因素，
03:12
Creativity, if anything,
that creates noise.
that creates noise.
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03:14
That makes it harder to predict.
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使预测变得更加困难。
03:17
So we ended up with a digital landscape
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所以我们最终得到的，
是一个数字蓝图，
是一个数字蓝图，
03:19
that really repressed creativity,
repressed novelty,
repressed novelty,
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它真正压制了创造力、
压制了创新性，
压制了创新性，
03:22
it repressed what makes us most human.
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它恰恰压制了让我们之所以
成为人类的、最根本的东西。
成为人类的、最根本的东西。
03:26
We ended up with social media.
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我们最终得到是社交媒体。
03:28
Does social media really connect people
in new, interesting ways?
in new, interesting ways?
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社交媒体果真以新的、有趣的
方式将人们联系在一起了吗？
方式将人们联系在一起了吗？
03:31
No, social media is about using our data
to predict our future behavior.
to predict our future behavior.
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没有！ 社交媒体只是用我们的
数据，来预测我们未来的行为。
数据，来预测我们未来的行为。
03:36
Or when necessary,
to influence our future behavior
to influence our future behavior
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或者，在必要时，
影响我们未来的行为，
影响我们未来的行为，
03:39
so that we act more in accordance
with our statistical profiles.
with our statistical profiles.
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以便我们更多地按照
我们的统计概况行事。
我们的统计概况行事。
03:45
The digital economy --
does it like people?
does it like people?
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数字经济——它喜欢人类吗？
03:47
No, if you have a business plan,
what are you supposed to do?
what are you supposed to do?
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不！如果你有商业计划，
你一般会怎么实施？
你一般会怎么实施？
远离所有人！
03:50
Get rid of all the people.
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人类，他们想要医疗、想要钱，
还想要存在的意义。
还想要存在的意义。
03:51
Human beings, they want health care,
they want money, they want meaning.
they want money, they want meaning.
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03:56
You can't scale with people.
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如果雇佣人类的话，
公司规模不可能做大。
公司规模不可能做大。
（笑声）
03:59
(Laughter)
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04:00
Even our digital apps --
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即便是我们的数字应用——
04:02
they don't help us
form any rapport or solidarity.
form any rapport or solidarity.
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它们也无助于我们形成
任何融洽或团结的关系。
任何融洽或团结的关系。
04:05
I mean, where's the button
on the ride hailing app
on the ride hailing app
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我是说，打(租)车软件上有哪个按钮，
可以让司机们交流各自的工作环境、
04:07
for the drivers to talk to one another
about their working conditions
about their working conditions
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04:11
or to unionize?
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或一起组建工会？
04:13
Even our videoconferencing tools,
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即使是视频会议工具，
04:15
they don't allow us
to establish real rapport.
to establish real rapport.
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它们也不允许我们
建立真正的融洽关系。
建立真正的融洽关系。
04:18
However good the resolution of the video,
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无论视频的分辨率多高，
04:21
you still can't see if somebody's irises
are opening to really take you in.
are opening to really take you in.
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你仍然无法看到对方眼睛虹膜
是否打开，以此判断是否认可你。
是否打开，以此判断是否认可你。
04:25
All of the things that we've done
to establish rapport
to establish rapport
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我们历经几十万年演变、
为在彼此之间建立
融洽的关系所做的一切，
融洽的关系所做的一切，
04:28
that we've developed over hundreds
of thousands of years of evolution,
of thousands of years of evolution,
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都不好使了，
04:31
they don't work,
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你无法看到对方是否
与你同呼吸共命运。
与你同呼吸共命运。
04:32
you can't see if someone's breath
is syncing up with yours.
is syncing up with yours.
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04:35
So the mirror neurons never fire,
the oxytocin never goes through your body,
the oxytocin never goes through your body,
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因此，镜像神经元无法兴奋起来，
体内也不会有让人与人变得亲密的催产素，
体内也不会有让人与人变得亲密的催产素，
04:39
you never have that experience
of bonding with the other human being.
of bonding with the other human being.
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你永远也不会再有与他人
同舟共济的那种经历。
同舟共济的那种经历。
04:43
And instead, you're left like,
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相反， 你会说，
"嗯，他们同意我的看法，
04:44
"Well, they agreed with me,
but did they really,
but did they really,
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但他们真正理解我的意思吗？"
04:47
did they really get me?"
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04:48
And we don't blame the technology
for that lack of fidelity.
for that lack of fidelity.
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而且，我们不去责怪
造成交流失真的技术，
造成交流失真的技术，
04:52
We blame the other person.
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反而会去责怪对方。
04:55
You know, even the technologies
and the digital initiatives that we have
and the digital initiatives that we have
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即便是那些用于促进人类发展的
04:59
to promote humans,
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技术和数字计划，
05:01
are intensely anti-human at the core.
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其核心也是强烈反人类的。
05:05
Think about the blockchain.
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就拿区块链来说吧。
05:08
The blockchain is here to help us
have a great humanized economy? No.
have a great humanized economy? No.
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区块链是为了帮我们拥有
高度人性化经济的吗？不！
高度人性化经济的吗？不！
05:12
The blockchain does not engender
trust between users,
trust between users,
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区块链并不能在用户之间建立信任，
05:14
the blockchain simply
substitutes for trust in a new,
substitutes for trust in a new,
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区块链只是用一种
新的、更不透明的方式
新的、更不透明的方式
取代了用户间的信任。
05:18
even less transparent way.
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05:21
Or the code movement.
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再譬如代码运动。
05:23
I mean, education is great,
we love education,
we love education,
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教育是伟大的， 我们都热爱教育，
05:25
and it's a wonderful idea
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这样的理念很棒：
05:27
that we want kids to be able
to get jobs in the digital future,
to get jobs in the digital future,
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现在就教孩子们编码，
以便能在数字未来
以便能在数字未来
05:30
so we'll teach them code now.
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找到工作。
05:32
But since when is education
about getting jobs?
about getting jobs?
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但从何时起，教育就是为了找工作？
05:35
Education wasn't about getting jobs.
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教育并不是为了找工作！
教育是对出色工作的补偿。
05:37
Education was compensation
for a job well done.
for a job well done.
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05:41
The idea of public education
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公共教育的初衷
05:43
was for coal miners,
who would work in the coal mines all day,
who would work in the coal mines all day,
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是为了整日在矿山
工作的煤矿工人，
工作的煤矿工人，
05:46
then they'd come home
and they should have the dignity
and they should have the dignity
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让他们下班回家后，
带着人生尊严看看小说，能读懂它；
05:49
to be able to read a novel
and understand it.
and understand it.
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05:51
Or the intelligence to be able
to participate in democracy.
to participate in democracy.
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或让睿智之人能够参与民主管理。
05:55
When we make it an extension of the job,
what are we really doing?
what are we really doing?
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当把教育变成工作的延伸时，
我们到底在做什么呢？
我们到底在做什么呢？
05:58
We're just letting corporations really
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我们只是让公司
真正将培训工人的成本外部化。
06:01
externalize the cost
of training their workers.
of training their workers.
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06:05
And the worst of all really
is the humane technology movement.
is the humane technology movement.
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而真正最糟糕的
却是人道科技运动。
却是人道科技运动。
06:09
I mean, I love these guys,
the former guys who used to take
the former guys who used to take
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其实，我喜欢这帮人，
在早期能将拉斯维加斯的
在早期能将拉斯维加斯的
06:12
the algorithms from
Las Vegas slot machines
Las Vegas slot machines
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老虎机算法
06:15
and put them in our social media feed
so that we get addicted.
so that we get addicted.
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应用到我们的社交媒体上，
就为了让大家上瘾。
就为了让大家上瘾。
现在，他们看到了自己方式的错误，
06:18
Now they've seen the error of their ways
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想让技术更加人性化。
06:20
and they want to make
technology more humane.
technology more humane.
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06:22
But when I hear the expression
"humane technology,"
"humane technology,"
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但当我听到 "人道科技" 这个表达时，
06:25
I think about cage-free
chickens or something.
chickens or something.
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脑海里浮现的是
散养鸡或类似的东西。
散养鸡或类似的东西。
06:28
We're going to be as humane
as possible to them,
as possible to them,
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在送它们进屠宰场以前，
06:30
until we take them to the slaughter.
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我们会尽量人道地对待它们。
06:33
So now they're going to let these
technologies be as humane as possible,
technologies be as humane as possible,
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所以，他们现在要让
这些技术尽可能人性化，
这些技术尽可能人性化，
06:36
as long as they extract enough data
and extract enough money from us
and extract enough money from us
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以便从我们身上能源源不断地
提取足够的数据、足够的金钱，
提取足够的数据、足够的金钱，
06:39
to please their shareholders.
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去取悦他们的股东们。
06:42
Meanwhile, the shareholders,
for their part, they're just thinking,
for their part, they're just thinking,
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同时， 就股东们而言，
他们也只是在想：
他们也只是在想：
"我现在需要通过这样的
方式去赚足够的钱，
方式去赚足够的钱，
06:45
"I need to earn enough money now,
so I can insulate myself
so I can insulate myself
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06:48
from the world I'm creating
by earning money in this way."
by earning money in this way."
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以便我能与自己所创的
数字世界隔离开来。
数字世界隔离开来。
06:51
(Laughter)
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(笑声)
06:54
No matter how many VR goggles
they slap on their faces
they slap on their faces
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不管他们往脸上戴多少个VR镜，
06:58
and whatever fantasy world they go into,
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也不管他们进入怎样的幻想世界，
07:00
they can't externalize the slavery
and pollution that was caused
and pollution that was caused
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均无法将制造这种装置所造成的
07:04
through the manufacture
of the very device.
of the very device.
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对他人的奴役和污染外部化。
07:07
It reminds me of
Thomas Jefferson's dumbwaiter.
Thomas Jefferson's dumbwaiter.
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这使我想起了
托马斯 · 杰斐逊的上菜机。
托马斯 · 杰斐逊的上菜机。
07:10
Now, we like to think
that he made the dumbwaiter
that he made the dumbwaiter
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现在，我们喜欢这样认为，
他做上菜机，是为了省去
07:12
in order to spare his slaves
all that labor of carrying the food
all that labor of carrying the food
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奴隶们把食物带到餐厅
供人享用的所有劳动。
供人享用的所有劳动。
07:16
up to the dining room
for the people to eat.
for the people to eat.
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07:19
That's not what it was for,
it wasn't for the slaves,
it wasn't for the slaves,
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实情并非如此，才不是
为了省去奴隶们的劳动呢，
为了省去奴隶们的劳动呢，
而是为了托马斯 · 杰斐逊
和前来就餐的客人们，
和前来就餐的客人们，
07:21
it was for Thomas Jefferson
and his dinner guests,
and his dinner guests,
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不用再看到奴隶把食物端出来。
07:24
so they didn't have to see the slave
bringing the food up.
bringing the food up.
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07:27
The food just arrived magically,
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食物神奇地到达，
07:28
like it was coming out
of a "Start Trek" replicator.
of a "Start Trek" replicator.
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就像从 "星际迷航"
变换器变出来一样。
变换器变出来一样。
07:32
It's part of an ethos that says,
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这代表一种社会思潮，
07:34
human beings are the problem
and technology is the solution.
and technology is the solution.
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认为人是问题的根本，
技术才是解决方案。
技术才是解决方案。
07:40
We can't think that way anymore.
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我们再也不能这样想了。
07:42
We have to stop using technology
to optimize human beings for the market
to optimize human beings for the market
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我们必须停止为迎合市场
而使用技术来优化人类，
而使用技术来优化人类，
07:48
and start optimizing technology
for the human future.
for the human future.
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而要开始为人类的未来去优化技术。
07:55
But that's a really hard argument
to make these days,
to make these days,
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但时下很难就这一点达成共识。
07:57
because humans are not popular beings.
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因为人类太不受欢迎。
08:01
I talked about this in front
of an environmentalist just the other day,
of an environmentalist just the other day,
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就在前几天，我在一位
环保人士面前谈到了这一点，
环保人士面前谈到了这一点，
她说：“你为什么要为人类辩护？
08:05
and she said, "Why are you
defending humans?
defending humans?
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是人类毁灭了地球，
他们理应灭绝。”
他们理应灭绝。”
08:07
Humans destroyed the planet.
They deserve to go extinct."
They deserve to go extinct."
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08:10
(Laughter)
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（笑声）
08:13
Even our popular media hates humans.
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就连我们的大众媒体也讨厌人类。
08:16
Watch television,
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看看电视就知道了，
所有科幻节目都是关于机器人
如何比人类好、比人类优秀。
如何比人类好、比人类优秀。
08:17
all the sci-fi shows are about how robots
are better and nicer than people.
are better and nicer than people.
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08:21
Even zombie shows --
what is every zombie show about?
what is every zombie show about?
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僵尸表演也不例外——
僵尸表演的内容是什么？
僵尸表演的内容是什么？
08:24
Some person, looking at the horizon
at some zombie going by,
at some zombie going by,
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有人看着地平线上的僵尸路过，
08:27
and they zoom in on the person
and you see the person's face,
and you see the person's face,
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他们把人拉近放大，
定焦在人脸上，
定焦在人脸上，
你知道他们在想什么：
08:30
and you know what they're thinking:
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"僵尸和我之间有啥区别？
08:32
"What's really the difference
between that zombie and me?
between that zombie and me?
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他能走，我也能走；
08:34
He walks, I walk.
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08:36
He eats, I eat.
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他吃东西，我也吃东西；
08:38
He kills, I kill."
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他杀戮，我也杀戮。”
08:42
But he's a zombie.
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但他就是个僵尸而已！
08:43
At least you're aware of it.
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至少，你知道这一点。
08:45
If we are actually having trouble
distinguishing ourselves from zombies,
distinguishing ourselves from zombies,
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如果我们连区分自己和僵尸都做不到了，
08:49
we have a pretty big problem going on.
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那我们的麻烦可就大了！
08:51
(Laughter)
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（笑声）
08:52
And don't even get me started
on the transhumanists.
on the transhumanists.
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超人类主义者们的负面陈词
就更是罄竹难书了！
就更是罄竹难书了！
08:55
I was on a panel with a transhumanist,
and he's going on about the singularity.
and he's going on about the singularity.
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曾与我在同一个专家组的一位
超人类主义者是这样谈论奇点的到来：
超人类主义者是这样谈论奇点的到来：
08:59
"Oh, the day is going to come really soon
when computers are smarter than people.
when computers are smarter than people.
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“噢， 电脑比人聪明的
那一天将很快到来。
那一天将很快到来。
而那时，人们唯一的选择，
09:03
And the only option
for people at that point
for people at that point
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09:05
is to pass the evolutionary torch
to our successor
to our successor
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就是把进化的火炬
递给我们的继任者，
递给我们的继任者，
09:08
and fade into the background.
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并淡出到幕后。
09:10
Maybe at best, upload
your consciousness to a silicon chip.
your consciousness to a silicon chip.
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也许，最多只能把你的意识
上传到一个硅芯片上，
上传到一个硅芯片上，
09:13
And accept your extinction."
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并接受自己灭绝的事实。”
09:16
(Laughter)
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（笑声）
09:18
And I said, "No, human beings are special.
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而我说：“人类不会灭绝。
人类是特别的。
人类是特别的。
09:21
We can embrace ambiguity,
we understand paradox,
we understand paradox,
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我们可以接受歧义、理解悖论，
09:25
we're conscious,
we're weird, we're quirky.
we're weird, we're quirky.
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我们有意识，我们很奇怪、也很古怪。
09:27
There should be a place for humans
in the digital future."
in the digital future."
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数字未来应该会有人类的一席之地。 ”
09:31
And he said, "Oh, Rushkoff,
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他说：“噢， 拉什科夫，
09:32
you're just saying that
because you're a human."
because you're a human."
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你这么说不过因为自己是类人罢了。”
09:34
(Laughter)
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（笑声）
09:36
As if it's hubris.
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就好像我站着说话不腰疼似的。
09:39
OK, I'm on "Team Human."
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没错，我就是“人类战队”的一员！
09:43
That was the original insight
of the digital age.
of the digital age.
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这就是数字时代的最初见解。
09:47
That being human is a team sport,
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成为人类是一项团队运动，
09:49
evolution's a collaborative act.
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进化是一种协作的行为。
09:52
Even the trees in the forest,
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即使是森林里的树木，
它们也并非全都相互竞争，
09:53
they're not all in competition
with each other,
with each other,
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它们与巨大的，盘根错节的
根系及菌类紧密连接，
根系及菌类紧密连接，
09:55
they're connected with the vast
network of roots and mushrooms
network of roots and mushrooms
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09:59
that let them communicate with one another
and pass nutrients back and forth.
and pass nutrients back and forth.
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使得它们能够相互交流，
并来回传递营养。
并来回传递营养。
10:03
If human beings
are the most evolved species,
are the most evolved species,
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如果说人类是进化最好的物种，
那是因为我们进化出了
最高等的合作和交流方式，
最高等的合作和交流方式，
10:05
it's because we have the most evolved
ways of collaborating and communicating.
ways of collaborating and communicating.
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10:09
We have language.
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我们有语言，
10:11
We have technology.
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我们还有技术。
10:14
It's funny, I used to be the guy
who talked about the digital future
who talked about the digital future
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听起来很可笑，我曾是那个向
尚未体验过任何数字技术的人
尚未体验过任何数字技术的人
10:18
for people who hadn't yet
experienced anything digital.
experienced anything digital.
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描述数字未来的人。
10:22
And now I feel like I'm the last guy
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而现在，我觉得自己是唯一
10:24
who remembers what life was like
before digital technology.
before digital technology.
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记得数字技术之前生活的人。
10:28
It's not a matter of rejecting the digital
or rejecting the technological.
or rejecting the technological.
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这不是拒绝数字产品
或拒绝技术产品的问题。
或拒绝技术产品的问题。
10:32
It's a matter of retrieving the values
that we're in danger of leaving behind
that we're in danger of leaving behind
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这是一个恢复频临被抛弃的价值，
10:37
and then embedding them in the digital
infrastructure for the future.
infrastructure for the future.
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并将其嵌入未来数字基础架构的问题。
10:41
And that's not rocket science.
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这不像火箭科学那么高深，
10:44
It's as simple as making a social network
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这简单的就像
10:46
that instead of teaching us
to see people as adversaries,
to see people as adversaries,
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让社交网络教我们
把对手当人看待，
把对手当人看待，
10:49
it teaches us to see
our adversaries as people.
our adversaries as people.
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而不要教我们把人当成对手。
10:54
It means creating an economy
that doesn't favor a platform monopoly
that doesn't favor a platform monopoly
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这意味着，我们要创造的经济应杜绝
只期望从人和地方中攫取
所有价值的平台垄断，
所有价值的平台垄断，
10:58
that wants to extract all the value
out of people and places,
out of people and places,
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而应是一个通过社区
促进价值流通的经济，
促进价值流通的经济，
11:01
but one that promotes the circulation
of value through a community
of value through a community
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11:05
and allows us to establish
platform cooperatives
platform cooperatives
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以便让我们建立
11:08
that distribute ownership
as wide as possible.
as wide as possible.
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尽可能广泛分权的平台合作体。
11:12
It means building platforms
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这意味着要建立这样的平台，
11:13
that don't repress our creativity
and novelty in the name of prediction
and novelty in the name of prediction
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不以预测的名义来压制
我们的创造力和创新性，
我们的创造力和创新性，
11:18
but actually promote
creativity and novelty,
creativity and novelty,
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而是真正地促进创造力和创新性，
11:21
so that we can come up
with some of the solutions
with some of the solutions
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以便我们能想出一些解决方案，
真正摆脱我们目前
所处的混乱局面。
所处的混乱局面。
11:23
to actually get ourselves
out of the mess that we're in.
out of the mess that we're in.
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11:27
No, instead of trying to earn
enough money to insulate ourselves
enough money to insulate ourselves
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与其尽全力赚取足够的钱
以脱离我们正在创造的世界，
11:30
from the world we're creating,
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11:32
why don't we spend that time and energy
making the world a place
making the world a place
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不如把这些时间和精力
花在把地球创造成一个
花在把地球创造成一个
根本没必要逃离的地方呢？
11:35
that we don't feel
the need to escape from.
the need to escape from.
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11:38
There is no escape,
there is only one thing going on here.
there is only one thing going on here.
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完全可以不用逃离，
大家需要同舟共济。
大家需要同舟共济。
11:42
Please, don't leave.
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拜托大家, 别走！
11:45
Join us.
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加入我们吧。
11:47
We may not be perfect,
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我们可能并不完美，
11:49
but whatever happens,
at least you won't be alone.
at least you won't be alone.
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但无论发生什么，
至少你不用独自面对。
至少你不用独自面对。
11:52
Join "Team Human."
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加入 "人类战队" 吧，
11:55
Find the others.
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团结其他人，
11:57
Together, let's make the future
that we always wanted.
that we always wanted.
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让我们携手，一起创造
所憧憬的未来。
所憧憬的未来。
12:01
Oh, and those tech billionaires
who wanted to know
who wanted to know
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对了， 还有那些想知道
12:04
how to maintain control of their
security force after the apocalypse,
security force after the apocalypse,
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如何保持对自己安全部队
控制的科技亿万富翁们，
控制的科技亿万富翁们，
12:07
you know what I told them?
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知道我是如何回答的吗？
12:09
"Start treating those people
with love and respect right now.
with love and respect right now.
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“从现在开始，用爱
和尊重来对待那些人，
和尊重来对待那些人，
12:13
Maybe you won't have
an apocalypse to worry about."
an apocalypse to worry about."
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也许令你忧心的
世界末日就不会来临。”
世界末日就不会来临。”
12:16
Thank you.
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谢谢。
（掌声）
12:18
(Applause)
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ABOUT THE SPEAKER
Douglas Rushkoff - Media theorist, authorDouglas Rushkoff promotes human autonomy in the digital age.
Why you should listen
Douglas Rushkoff coined such expressions as "viral media," "digital natives" and "social currency," and advises governments, communities and businesses on the impact of technology on society's future. Named one of "the world’s ten most influential thinkers" by MIT, Rushkoff won the Marshal McLuhan Award for media writing and the Neil Postman award for Public Intellectual Activity.
Rushkoff hosts the Team Human podcast, made four PBS Frontline documentaries including Generation Like and The Merchants of Cool, and wrote many bestselling books including Team Human, Present Shock, Program or Be Programmed and Throwing Rocks at the Google Bus. He founded the Laboratory for Digital Humanism at CUNY/Queens College, where he is professor of media theory and digital economics.
Douglas Rushkoff | Speaker | TED.com