TEDIndia 2009
Derek Sivers: Weird, or just different?
Derek Sivers: Rart, eller bare annerledes?
Filmed:
Readability: 2.5
3,629,976 views
"Det er en bakside til alt", er det et ordtaket som sier, og på 2 minutter vil Derek Sivers vise at dette stemmer på flere måter du kanskje ikke hadde forventet.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, imagine you're standing on a street anywhere in America
0
0
4000
Innbill deg at du står på en gate et sted i USA
00:19
and a Japanese man comes up to you and says,
1
4000
3000
og en japansk mann kommer bort til deg og spør,
00:22
"Excuse me, what is the name of this block?"
2
7000
2000
"Unnskyld, hva heter dette kvartalet"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
3
9000
4000
Og du sier, "Unnskyld, men dette er Eikeveien, og det er Almeveien."
00:28
This is 26th, that's 27th."
4
13000
2000
Dette er 26. gate og det er 27. gate."
00:30
He says, "OK, but what is the name of that block?"
5
15000
2000
Han sier, "Det er greit. Men hva er navnet på dette kvartalet?"
00:32
You say, "Well, blocks don't have names.
6
17000
3000
Du sier, "Vel, kvartaler har ikke navn.
00:35
Streets have names; blocks are just the
7
20000
2000
Gater har navn, kvartaler er bare
00:37
unnamed spaces in between streets."
8
22000
2000
navnløs bygningsmasse mellom gatene."
00:39
He leaves, a little confused and disappointed.
9
24000
4000
Han går, litt forvirret og skuffet.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
10
28000
3000
Innbill deg så at du står på en gate et sted i Japan,
00:46
you turn to a person next to you and say,
11
31000
2000
du snur deg til en person ved siden av deg og sier,
00:48
"Excuse me, what is the name of this street?"
12
33000
2000
"Unnskyld, men hva heter denne gaten?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
13
35000
4000
De sier, "Vel, dette er kvartal 17, og det er kvartal 16,"
00:54
And you say, "OK, but what is the name of this street?"
14
39000
3000
Og du sier, "OK, men hva heter denne gaten?"
00:57
And they say, "Well, streets don't have names.
15
42000
2000
Og de sier, "Vel, gater har ikke navn.
00:59
Blocks have names.
16
44000
2000
Kvartaler har navn."
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
17
46000
4000
Bare se på Google Maps her. Det er kvartal 14, 15, 16 ,17, 18, 19.
01:05
All of these blocks have names,
18
50000
2000
Alle disse kvartalene har navn.
01:07
and the streets are just the unnamed spaces in between the blocks.
19
52000
4000
Gatene er bare navnløse tomrom mellom kvartalene.
01:11
And you say then, "OK, then how do you know your home address?"
20
56000
3000
Og du sier, "OK, så hvordan finner du hjemme-adressen din?"
01:14
He said, "Well, easy, this is District Eight.
21
59000
3000
Han sa, "Lett, dette er distrikt åtte.
01:17
There's Block 17, house number one."
22
62000
3000
Der er kvartal 17, hus nummer 1."
01:20
You say, "OK, but walking around the neighborhood,
23
65000
2000
Du sier, "Greit, men da jeg gikk rundt her
01:22
I noticed that the house numbers don't go in order."
24
67000
2000
la jeg merke til at husnumrene ikke er i rekkefølge."
01:24
He says, "Of course they do. They go in the order in which they were built.
25
69000
3000
Han sier, "Selvsagt gjør de det. De går i rekkefølgen som husene ble bygget.
01:27
The first house ever built on a block is house number one.
26
72000
3000
Det første huset i et kvartal er hus nummer én.
01:30
The second house ever built is house number two.
27
75000
3000
Det andre huset er hus nummer to.
01:33
Third is house number three. It's easy. It's obvious."
28
78000
2000
Tredje er hus nummer tre. Det er lett. Det er åpenbart."
01:35
So, I love that sometimes we need to
29
80000
3000
Jeg elsker at vi noen ganger må
01:38
go to the opposite side of the world
30
83000
2000
reise til motsatt side av kloden
01:40
to realize assumptions we didn't even know we had,
31
85000
2000
for å oppdage antagelser vi ikke engang visste vi hadde,
01:42
and realize that the opposite of them may also be true.
32
87000
3000
og innse at det motsatte av dem også kan være riktig.
01:45
So, for example, there are doctors in China
33
90000
2000
Det er for eksempel leger i Kina
01:47
who believe that it's their job to keep you healthy.
34
92000
3000
som mener at det er deres jobb å holde deg frisk.
01:50
So, any month you are healthy you pay them,
35
95000
2000
Så for hver måned du er frisk betaler du dem,
01:52
and when you're sick you don't have to pay them because they failed
36
97000
2000
og når du er syk trenger du ikke betale dem, for da har de ikke
01:54
at their job. They get rich when you're healthy, not sick.
37
99000
2000
gjort jobben sin. De blir rik når du er frisk, og ikke syk.
01:56
(Applause)
38
101000
3000
(Applaus)
01:59
In most music, we think of the "one"
39
104000
2000
I vanlig musikk anser vi "en"
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
40
106000
4000
som starten, begynnelsen på den musikalske melodien. En, to tre fir...
02:05
But in West African music, the "one"
41
110000
2000
Men i vest-afrikansk musikk er "en"
02:07
is thought of as the end of the phrase,
42
112000
2000
ansett som slutten,
02:09
like the period at the end of a sentence.
43
114000
2000
som et punktum på slutten av en setning.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
44
116000
2000
Så du kan høre det ikke bare på ordleggingen, men også måten de teller opp musikken.
02:13
two, three, four, one.
45
118000
3000
To, tre, fir, en.
02:16
And this map is also accurate.
46
121000
3000
Og dette kartet er også riktig.
02:19
(Laughter)
47
124000
2000
(Latter)
02:21
There's a saying that whatever true thing you can say about India,
48
126000
3000
Det er et ordspråk som sier at hva du enn kan påstå om India,
02:24
the opposite is also true.
49
129000
2000
så er det motsatte også sant.
02:26
So, let's never forget, whether at TED, or anywhere else,
50
131000
2000
Så, la oss ikke glemme, om vi er på TED, eller en annen plass,
02:28
that whatever brilliant ideas you have or hear,
51
133000
3000
at uansett hvor geniale idéer du har eller hører,
02:31
that the opposite may also be true.
52
136000
2000
så kan det motsatte også være sant.
02:33
Domo arigato gozaimashita.
53
138000
2000
Tusen takk.
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com