TEDIndia 2009
Derek Sivers: Weird, or just different?
Derek Sivers: Čudno, ili samo drugačije?
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3,629,976 views
"Medalja ima dve strane", kaže izreka i Derek Sivers za dva minuta pokazuje kako je ovo istinito, na načine koje možda ne očekujete.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, imagine you're standing on a street anywhere in America
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Zamislite da stojite na ulici negde u Americi
00:19
and a Japanese man comes up to you and says,
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i prilazi vam Japanac koji pita,
00:22
"Excuse me, what is the name of this block?"
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"Izvinite, kako se zove ovaj blok?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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A vi kažete, "Žao mi je. Pa, ovo je Oak Street, ovo je Elm Street.
00:28
This is 26th, that's 27th."
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Ovo je 26. a ovo je 27."
00:30
He says, "OK, but what is the name of that block?"
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On kaže, "Pa, ok. Kako se zove ovaj blok?"
00:32
You say, "Well, blocks don't have names.
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Vi kažete, "Pa, blokovi nemaju imena.
00:35
Streets have names; blocks are just the
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Ulice imaju imena; blokovi su samo
00:37
unnamed spaces in between streets."
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bezimeni prostori između ulica."
00:39
He leaves, a little confused and disappointed.
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On odlazi, pomalo zbunjen i razočaran.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Sada zamislite da stojite na ulici, negde u Japanu,
00:46
you turn to a person next to you and say,
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okrenete se osobi pored sebe i pitate,
00:48
"Excuse me, what is the name of this street?"
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"Izvinite, kako se zove ova ulica?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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Osoba kaže, "O, pa ono je blok 17, a ovo je blok 16."
00:54
And you say, "OK, but what is the name of this street?"
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A vi pitate, "Ok, ali kako se zove ova ulica?"
00:57
And they say, "Well, streets don't have names.
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A osoba kaže, "Pa, ulice nemaju imena.
00:59
Blocks have names.
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Blokovi imaju imena.
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Pogledajte Google mape. Tu su blokovi 14, 15, 16, 17, 18, 19.
01:05
All of these blocks have names,
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Svi ovi blokovi imaju imena.
01:07
and the streets are just the unnamed spaces in between the blocks.
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Te ulice su samo bezimeni prostori između blokova."
01:11
And you say then, "OK, then how do you know your home address?"
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A vi onda kažete, "Ok, kako onda znate svoju kućnu adresu?"
01:14
He said, "Well, easy, this is District Eight.
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On kaže, "Pa, jednostavno, ovo je kvart osam.
01:17
There's Block 17, house number one."
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Tamo je blok 17, kuća broj jedan."
01:20
You say, "OK, but walking around the neighborhood,
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Vi kažete, "Ok. Ali šetajući kroz kraj,
01:22
I noticed that the house numbers don't go in order."
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primetio sam da kućni brojevi ne idu po redu."
01:24
He says, "Of course they do. They go in the order in which they were built.
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On kaže, "Naravno da idu. Idu redom kojim su sagrađene.
01:27
The first house ever built on a block is house number one.
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Prva kuća sagrađena u bloku je kuća broj jedan.
01:30
The second house ever built is house number two.
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Druga sagrađena kuća je kuća broj dva.
01:33
Third is house number three. It's easy. It's obvious."
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Treća je kuća broj tri. Lako je. Očigledno je."
01:35
So, I love that sometimes we need to
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Dakle, volim kako je nekad potrebno
01:38
go to the opposite side of the world
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da odemo na suprotni kraj sveta
01:40
to realize assumptions we didn't even know we had,
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da osvestimo pretpostavke za koje nismo znali da ih imamo,
01:42
and realize that the opposite of them may also be true.
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i da shvatimo da ono što je suprotno može takođe biti tačno.
01:45
So, for example, there are doctors in China
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Na primer, u Kini postoje doktori
01:47
who believe that it's their job to keep you healthy.
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koji veruju da je njihov posao da vas održavaju zdravim.
01:50
So, any month you are healthy you pay them,
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Znači, svakog meseca u kom ste zdravi, plaćate im,
01:52
and when you're sick you don't have to pay them because they failed
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a kada ste bolesni ne morate da im plaćate jer nisu uspeli
01:54
at their job. They get rich when you're healthy, not sick.
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u svom poslu. Oni se bogate kad ste zdravi, ne bolesni.
01:56
(Applause)
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(aplauz)
01:59
In most music, we think of the "one"
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U većini muzike smatramo da je "jedan"
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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početni takt, početak strofe. Jedan, dva tri, četiri.
02:05
But in West African music, the "one"
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Ali u muzici zapadne Afrike, smatra se da
02:07
is thought of as the end of the phrase,
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je "jedan" kraj strofe,
02:09
like the period at the end of a sentence.
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kao tačka na kraju rečenice.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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To možete čuti ne samo u strofi, nego u načinu na koji broje u muzici.
02:13
two, three, four, one.
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Dva, tri, četiri, jedan.
02:16
And this map is also accurate.
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I ova mapa je takođe precizna.
02:19
(Laughter)
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(smeh)
02:21
There's a saying that whatever true thing you can say about India,
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Postoji izreka da, šta god da kažete o Indiji
02:24
the opposite is also true.
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i suprotno od toga je tačno.
02:26
So, let's never forget, whether at TED, or anywhere else,
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Znači, ne zaboravimo, bilo da smo na TED-u ili negde drugde,
02:28
that whatever brilliant ideas you have or hear,
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kakve god genijalne ideje da imate ili čujete,
02:31
that the opposite may also be true.
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suprotno od toga može takođe biti istinito.
02:33
Domo arigato gozaimashita.
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Hvala vam mnogo.
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com