TED@Tommy
Amit Kalra: 3 creative ways to fix fashion's waste problem
艾密特卡爾拉: 解決時尚業廢棄物問題的三種創意方式
Filmed:
Readability: 4.5
1,031,057 views
我們不買的衣服會有什麼下場？你可能會認為，上季的外套、褲子、高領上衣最後會有其功用，但它們大部分（光是美國，每年就有一千三百萬噸）最後結局是被掩埋了。時尚業有廢棄物的問題，而艾密特卡爾拉想要解決它。他分享一些創意的方法，讓這個產業能演化，變得對環境更友善，同時還能得到競爭的優勢。
Double-click the English transcript below to play the video.
00:13
A few years ago, I found myself
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幾年前，我發現我自己
00:15
looking for the most
cost-effective way to be stylish.
cost-effective way to be stylish.
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在尋找最有成本效益的方式來變時髦。
00:18
So naturally, I wound up
at my local thrift store,
at my local thrift store,
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很自然的，我最後就到了
一間當地的二手商店，
一間當地的二手商店，
00:21
a wonderland of other people's trash
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由別人的垃圾構成的仙境，
00:23
that was ripe to be plucked
to become my treasure.
to become my treasure.
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等著我去裡頭挖寶。
00:26
Now, I wasn't just looking
for your average
for your average
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我並不只是在找一般的
00:28
off-the-secondhand-rack
vintage T-shirt to wear.
vintage T-shirt to wear.
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二手古老風格成衣Ｔ恤來穿。
00:31
For me, real style lives
at the intersection of design
at the intersection of design
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對我來說，真正的時髦
會出現在設計與個性的交會點。
00:34
and individuality.
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00:35
So to make sure that I was getting
the most out of the things I was finding,
the most out of the things I was finding,
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為了確保我能夠把我
發現的東西發揮到極至，
發現的東西發揮到極至，
我帶了一台縫紉機，
00:39
I bought a sewing machine
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00:40
so I could tailor the 90's-style
garments that I was finding,
garments that I was finding,
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我就可以去裁製
我找到的九十年代風格服飾，
我找到的九十年代風格服飾，
00:43
to fit a more contemporary aesthetic.
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讓它更符合當代的美學。
00:45
I've been tailoring and making
my own clothes from scratch ever since,
my own clothes from scratch ever since,
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此後，我就都是自己從頭
開始裁製和製作我的衣服，
開始裁製和製作我的衣服，
我衣櫃中的所有東西都獨一無二。
00:48
so everything in my closet
is uniquely my own.
is uniquely my own.
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00:51
But as I was sorting through the endless
racks of clothes at these thrift stores,
racks of clothes at these thrift stores,
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但當我在這些二手商店中
從無數的架上挑選東西時，
從無數的架上挑選東西時，
我開始自問：
00:54
I started to ask myself,
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沒被我買走的衣服會有什麼下場？
00:56
what happens to all the clothes
that I don't buy?
that I don't buy?
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不是很酷或流行的東西，
00:58
The stuff that isn't really cool or trendy
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01:00
but kind of just sits there and rots away
at these secondhand stores.
at these secondhand stores.
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就待在這些二手商店中，漸漸凋落。
01:03
I work in the fashion industry
on the wholesale side,
on the wholesale side,
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在時尚業中，
我在批發的這一塊工作，
我在批發的這一塊工作，
01:06
and I started to see
some of the products that we sell
some of the products that we sell
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我開始發現，我們販售的一些產品
最後淪落到這些二手商店的架上。
01:08
end up on the racks
of these thrift stores.
of these thrift stores.
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所以，這個問題也開始
進入到我的工作生活中。
進入到我的工作生活中。
01:11
So the question started to work its way
into my work life, as well.
into my work life, as well.
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01:14
I did some research
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我做了一些研究，
01:15
and I pretty quickly found
a very scary supply chain
a very scary supply chain
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我很快發現了一個
非常駭人的供應鏈，
非常駭人的供應鏈，
01:18
that led me to some
pretty troubling realities.
pretty troubling realities.
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引導我看到了很讓人不舒服的現實。
01:20
It turned out that the clothes
I was sorting though
I was sorting though
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結果發現，我在二手商店
挑選的那些衣服，
挑選的那些衣服，
01:22
at these thrift stores
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只是我們每年所丟棄的
所有服飾中的冰山一角。
所有服飾中的冰山一角。
01:24
represented only a small fraction
of the total amount of garments
of the total amount of garments
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01:27
that we dispose of each year.
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01:28
In the US, only 15 percent
of the total textile and garment waste
of the total textile and garment waste
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在美國，每年所產生的
所有廢棄織物和衣服當中，
01:32
that's generated each year
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只有 15% 最後會被捐贈
或以某種方式回收，
或以某種方式回收，
01:34
ends up being donated
or recycled in some way,
or recycled in some way,
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01:37
which means that the other 85 percent
of textile and garment waste
of textile and garment waste
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那就表示，每年剩下的 85%
廢棄織物和衣服最後會被掩埋。
01:40
end up in landfills every year.
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01:42
Now, I want to put this into perspective,
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我想要釐清這點，
因為我並不認為 85%
01:44
because I don't quite think
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01:46
that the 85 percent
does the problem justice.
does the problem justice.
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對於這個問題是公平的。
01:48
This means that almost 13 million tons
of clothing and textile waste
of clothing and textile waste
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這表示，光是美國，
每年就有近 1300 萬噸的
每年就有近 1300 萬噸的
廢棄織物和衣服最後被掩埋掉。
01:52
end up in landfills every year
in just the United States alone.
in just the United States alone.
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01:55
This averages out to be
roughly 200 T-shirts per person
roughly 200 T-shirts per person
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這代表平均大約每個人兩百件Ｔ恤
01:59
ending up in the garbage.
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最後被當垃圾丟掉。
02:01
In Canada, we throw away enough clothing
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在加拿大，我們丟棄的衣服量
02:03
to fill the largest stadium
in my home town of Toronto,
in my home town of Toronto,
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足以裝滿我的家鄉
多倫多最大的體育場，
多倫多最大的體育場，
02:06
one that seats 60,000 people,
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那個體育場有六萬個座位，
02:08
with a mountain of clothes
three times the size of that stadium.
three times the size of that stadium.
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衣服堆積起來，
會是體育場容量的三倍。
會是體育場容量的三倍。
02:12
Now, even with this,
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即便如此，
02:13
I still think that Canadians
are the more polite North Americans,
are the more polite North Americans,
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我仍然認為加拿大人
是比較有禮貌的北美人，
是比較有禮貌的北美人，
02:16
so don't hold it against us.
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所以不要因此貶低我們。
02:18
(Laughter)
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（笑聲）
02:20
What was even more surprising
was seeing that the fashion industry
was seeing that the fashion industry
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更另人驚訝的是看到時尚業
竟是世界上污染排名第二的產業，
02:23
is the second-largest
polluter in the world
polluter in the world
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只輸給石油天然氣業。
02:25
behind the oil and gas industry.
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做這個比較是很重要的。
02:26
This is an important comparison to make.
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我並不想為石油天然氣業辯護，
02:28
I don't want to defend
the oil and gas industry
the oil and gas industry
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但如果說我聽到他們污染排名第一
而訝異，那我就是在說謊。
而訝異，那我就是在說謊。
02:31
but I'd be lying if I said I was surprised
to hear they were the number one polluter.
to hear they were the number one polluter.
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我只是假設，不論這假設是否公平，
02:35
I just assumed, fairly or not,
that that's an industry
that that's an industry
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這個產業並不介意保持現狀。
02:37
that doesn't really mind
sticking to the status quo.
sticking to the status quo.
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在這個產業，技術不會改變，
02:40
One where the technology
doesn't really change
doesn't really change
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焦點比較多放在提高獲利性上，
02:42
and the focus is more so
on driving profitability
on driving profitability
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即使代價是永續的未來。
02:44
at the expense of a sustainable future.
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但時尚業會是第二名，
真的讓我很意外。
真的讓我很意外。
02:46
But I was really surprised to see
that the fashion industry was number two.
that the fashion industry was number two.
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因為維持現狀
02:50
Because maintaining that status quo
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和時尚業擁護的主張完全相反。
02:51
is the opposite of what
the fashion industry stands for.
the fashion industry stands for.
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不幸的現實是，
02:54
The unfortunate reality is,
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我們不但浪費掉了
許多我們消費的東西，
許多我們消費的東西，
02:56
not only do we waste
a lot of the things we do consume,
a lot of the things we do consume,
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每年我們還用了很多資源
來生產我們購買的衣服。
來生產我們購買的衣服。
02:58
but we also use a lot to produce
the clothes that we buy each year.
the clothes that we buy each year.
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03:01
On average, a household's purchase
of clothing per year
of clothing per year
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平均而言，每年每個家庭購買的衣服
03:04
requires 1,000 bathtubs
of water to produce.
of water to produce.
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需要一千個澡盆的水才能生產出來。
03:07
A thousand bathtubs of water
per household, per year.
per household, per year.
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每年，每個家庭一千個澡盆的水。
03:11
That's a lot of water.
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那是相當多的水。
03:12
It seems that the industry
that always has been
that always has been
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似乎這個產業一直都是，
03:15
and probably always will be
on the forefront of design,
on the forefront of design,
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且很可能將來也都會是，
設計的最前線，
設計的最前線，
這個產業創造的產品，
要設計得舒適、流行，
要設計得舒適、流行，
03:17
creates products that are designed
to be comfortable, designed to be trendy
to be comfortable, designed to be trendy
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03:21
and designed to be expressive
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且能表現自我，
03:23
but aren't really designed
to be sustainable
to be sustainable
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但設計的目標並不包括永續
03:25
or recyclable for that matter.
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或是具有可回收性。
03:26
But I think that can change.
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但我認為那是可改變的。
03:28
I think the fashion industry's
aptitude for change
aptitude for change
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我認為，時尚業喜歡改變的習性，
03:30
is the exact thing that should make it
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就可以讓它成為
03:32
patient zero for sustainable
business practices.
business practices.
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永續商業做法的「零號病人」。
03:35
And I think to get started,
all we have to do
all we have to do
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我認為，若要開始進行，我們只要
03:37
is start to design clothes
to be recyclable at the end of their life.
to be recyclable at the end of their life.
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開始設計在要丟棄時
可以回收的衣服即可。
可以回收的衣服即可。
03:40
Now, designing recyclable clothing
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設計可回收的衣服，
03:42
is definitely something
to leave to the professionals.
to leave to the professionals.
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肯定是要留給專業人士去做的。
03:45
But as a 24-year-old
thrift store aficionado
thrift store aficionado
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但身為二十四歲的二手商店愛好者，
03:47
armed with a sewing machine,
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隨身帶著縫紉機，
03:49
if I were to very humbly
posit one perspective,
posit one perspective,
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如果我要很謙遜地假設一個觀點，
03:51
it would be to approach clothing design
kind of like building with Lego.
kind of like building with Lego.
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那就是，用類似堆樂高
積木的方式來做服裝設計。
積木的方式來做服裝設計。
03:55
When we put together a brick of Lego,
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當我們把樂高積木組裝起來，
03:57
it's very strong
but very easily manipulated.
but very easily manipulated.
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它非常堅固，但很容易再做調整。
03:59
It's modular in its nature.
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它在本質上是組合式的。
04:01
Clothing design as it stands today
is very rarely modular.
is very rarely modular.
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現今的服裝設計很少是組裝式的。
04:04
Take this motorcycle jacket as an example.
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用這件摩托車夾克當例子。
04:06
It's a pretty standard jacket
with its buttons, zippers and trim.
with its buttons, zippers and trim.
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它是很標準的夾克，
有釦子、有拉鏈、有鑲邊。
有釦子、有拉鏈、有鑲邊。
04:10
But in order for us to efficiently
recycle a jacket like this,
recycle a jacket like this,
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但若要能很有效地回收這種夾克，
04:13
we need to be able
to easily remove these items
to easily remove these items
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這些物件需要能很容易移除，
04:15
and quickly get down to just the fabric.
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只留下織物的部分。
04:17
Once we have just the fabric,
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一旦只剩下織物，
04:18
we're able to break it down
by shredding it
by shredding it
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我們就能把它切碎處理，
回到線狀的層級，
04:21
and getting back to thread level,
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做成新的線，再做成新的織物，
04:22
make new thread that then
gets made into new fabric
gets made into new fabric
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最終做成新的服裝，
04:25
and ultimately new clothing,
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不論是新夾克或新Ｔ恤。
04:26
whether it be a new jacket
or new T-shirts, for example.
or new T-shirts, for example.
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04:29
But the complexity lies
with all of these extra items,
with all of these extra items,
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但困難的就是這些額外的物件，
釦子、拉鏈、鑲邊。
04:31
the buttons, the zippers and the trim.
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04:33
Because in reality, these items
are actually quite difficult to remove.
are actually quite difficult to remove.
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在現實中，這些物件都很難移除。
在許多情況下，拆解像這樣的夾克
04:37
So in many cases it requires
more time or more money
more time or more money
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會需要更多的時間金錢。
04:39
to disassemble a jacket like this.
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04:41
In some cases, it's just more
cost-effective to throw it away
cost-effective to throw it away
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在某些情況下，直接丟棄會比回收
更有成本效益。
04:44
rather than recycle it.
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04:46
But I think this can change
if we design clothes in a modular way
if we design clothes in a modular way
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但我認為這點能夠改變，
我們可以用組裝方式來設計衣服，
我們可以用組裝方式來設計衣服，
04:49
to be easily disassembled
at the end of their lives.
at the end of their lives.
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讓衣服在不穿之後很容易能拆解。
04:52
We could redesign this jacket
to have a hidden wireframe,
to have a hidden wireframe,
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我們可以重新設計這件夾克，
用隱藏式的線框，
用隱藏式的線框，
有點像是魚骨架，把所有
重要的物件都連結在一起。
重要的物件都連結在一起。
04:55
kind of like the skeleton of a fish,
that holds all important items together.
that holds all important items together.
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04:59
This invisible fish-bone structure
can have all of these extra items,
can have all of these extra items,
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這種隱形的魚骨結構
就能讓所有額外物件，
就能讓所有額外物件，
05:03
the zippers and the buttons and the trim,
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釦子、拉鏈、鑲邊，
都縫在上面，然後再和織物結合。
05:05
sewn into it and then
attached to the fabric.
attached to the fabric.
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05:07
So at the end of the jacket's life,
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當不要這件夾克時，
你只需要移除它的魚骨以及
05:09
all you have to do
is remove its fish bone
is remove its fish bone
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附在其上的織物即可，
05:11
and the fabric comes with it
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這比以前要更快速、更簡易。
05:12
a lot quicker and a lot
easier than before.
easier than before.
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05:14
Now, recycling clothing
is definitely one piece of the puzzle.
is definitely one piece of the puzzle.
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回收服裝絕對是拼圖的其中一片。
05:17
But if we want to take
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但如果我們想要
更嚴肅看待修復時尚業所造成的
05:18
fixing the environmental impact
that the fashion industry has
that the fashion industry has
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環境衝擊，
那麼我們就得採取下一步，
開始設計在丟棄時
開始設計在丟棄時
05:21
more seriously,
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05:23
then we need to take this to the next step
and start to design clothes
and start to design clothes
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也能夠被製成堆肥的衣服。
05:26
to also be compostable
at the end of their lives.
at the end of their lives.
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我們衣櫃中大部分類型的衣服，
05:28
For most of the types of clothes
we have in our closet
we have in our closet
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平圴壽命是大約三年。
05:31
the average lifespan is about three years.
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我相信許多人在抽屜中都有珍寶
05:33
Now, I'm sure there's many of us
that have gems in our drawers
that have gems in our drawers
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放了遠超過三年，那很好。
05:36
that are much older than that,
which is great.
which is great.
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因為若能把衣服的壽命延長，
即使只延長九個月，
即使只延長九個月，
05:38
Because being able to extend the life
of a garment by even only nine months
of a garment by even only nine months
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就能把那件衣服
在廢棄物與水方面造成的
在廢棄物與水方面造成的
05:42
reduces the waste and water impact
that that garment has
that that garment has
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衝擊減少 20~30%，
05:44
by 20 to 30 percent.
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05:46
But fashion is fashion.
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但時尚就是時尚。
05:48
Which means that styles
are always going to change
are always going to change
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也就是說，風格一直在改變，
你今天穿的和你在八季之後穿的，
05:50
and you're probably going to be wearing
something different than you were today
something different than you were today
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可能會不一樣。
05:54
eight seasons from now,
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不論你有多想要做好環保。
05:55
no matter how environmentally
friendly you want to be.
friendly you want to be.
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但我們很幸運，有些東西
是永遠不會退流行的。
是永遠不會退流行的。
05:58
But lucky for us, there are some items
that never go out of style.
that never go out of style.
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我在說的是基本用品——
你的襪子、內褲、甚至睡衣。
你的襪子、內褲、甚至睡衣。
06:01
I'm talking about your basics --
your socks, underwear, even your pajamas.
your socks, underwear, even your pajamas.
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我們都會把這些東西
穿到不能穿為止，
穿到不能穿為止，
06:04
We're all guilty of wearing these items
right down to the bone,
right down to the bone,
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通常，就把它們當垃圾丟棄，
06:07
and in many cases
throwing them in the garbage
throwing them in the garbage
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因為其實很難
06:10
because it's really difficult
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把你那破洞的老舊爛襪子捐贈給
06:11
to donate your old ratty socks
that have holes in them
that have holes in them
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當地的二手商店。
06:14
to your local thrift store.
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06:15
But what if we were able
to compost these items
to compost these items
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但若能把這些東西製成堆肥，
而不是丟到垃圾筒呢？
06:17
rather than throw them in the trash bin?
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06:19
The environmental savings could be huge,
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環境節約會很大，
06:21
and all we would have to do
is start to shift more of our resources
is start to shift more of our resources
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你所需要做的事只有
把我們更多的資源做轉移，
把我們更多的資源做轉移，
06:24
to start to produce more of these items
using more natural fibers,
using more natural fibers,
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用更多的天然纖維
開始生產更多這類物品，
開始生產更多這類物品，
比如 100% 有機棉。
06:27
like 100 percent organic cotton.
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06:30
Now, recycling and composting
are two critical priorities.
are two critical priorities.
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回收和製成堆肥，
是兩件重要的優先工作。
是兩件重要的優先工作。
06:33
But one other thing
that we have to rethink
that we have to rethink
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但我們還要重新思考一件事，
就是把衣服染色的方式。
06:35
is the way that we dye our clothes.
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目前，我們所使用的刺激性
化學染料中有 10~20%
化學染料中有 10~20%
06:37
Currently, 10 to 20 percent
of the harsh chemical dye that we use
of the harsh chemical dye that we use
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06:41
end up in water bodies that neighbor
production hubs in developing nations.
production hubs in developing nations.
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最後是跑到發展中國家的
製造中心附近的水中。
製造中心附近的水中。
棘手之處在於，這些刺激性化學物
06:45
The tricky thing is
that these harsh chemicals
that these harsh chemicals
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06:47
are really effective
at keeping a garment a specific color
at keeping a garment a specific color
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能夠非常有效地讓
衣服保有特定的顏色，
衣服保有特定的顏色，
06:50
for a long period of time.
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且保持極長的時間。
06:52
It's these harsh chemicals
that keep that bright red dress
that keep that bright red dress
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是這些刺激性化學物讓亮紅色的洋裝
06:55
bright red for so many years.
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多年來都能維持亮紅色。
06:56
But what if we were able
to use something different?
to use something different?
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但若我們能用不同的東西呢？
06:59
What if we were able to use something
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若我們能使用大家在
07:01
that we all have
in our kitchen cabinets at home
in our kitchen cabinets at home
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家中廚房櫃子裡都有的東西
來染色衣服呢？
07:03
to dye our clothes?
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如果我們能使用香料
和藥草來染色衣服呢？
和藥草來染色衣服呢？
07:04
What if we were able to use
spices and herbs to dye our clothes?
spices and herbs to dye our clothes?
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07:07
There's countless food options
that would allow for us to stain material,
that would allow for us to stain material,
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有數不清的食物可以選用
來將織物材料給染色，
來將織物材料給染色，
但這些染色會隨時間而變色。
07:11
but these stains change color over time.
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07:14
This would be pretty different
than the clothes that were dyed harshly
than the clothes that were dyed harshly
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這和我們習慣用的
刺激性化學物染色方式
刺激性化學物染色方式
07:17
with chemicals that we're used to.
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有很不同的結果。
07:19
But dyeing clothes naturally this way
would allow for us
would allow for us
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但用天然方式來染色，
可確保它們更獨一無二且環保。
07:21
to make sure they're more unique
and environmentally friendlier.
and environmentally friendlier.
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咱們來想想看。
07:24
Let's think about it.
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現今的時尚講究個性。
07:26
Fashion today is all about individuality.
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重點是要創造出你自己的個人外觀，
07:28
It's about managing your own
personal appearance
personal appearance
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07:30
to be just unique enough to be cool.
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要夠獨特才酷。
現今，每個人都有能力
能夠展現他們的品牌、
能夠展現他們的品牌、
07:32
These days, everybody has the ability
to showcase their brand
to showcase their brand
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他們的個人風格，
07:35
their personal style,
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透過社交媒體，可向全世界展示。
07:36
across the world, through social media.
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07:38
The pocket-sized billboards
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口袋大小的廣告牌，
07:40
that we flick through
on our Instagram feeds
on our Instagram feeds
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我們在看 Instagram 時滑過的那些，
07:42
are chock-full of models and taste-makers
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都滿是模特兒和引領時尚者
07:44
that are showcasing their individuality
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在透過他們的個人微品牌
07:46
through their personal microbrands.
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來展示他們的個性。
07:49
But what could be
more personalized, more unique,
more personalized, more unique,
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但有什麼能比隨時間改變顏色的
07:51
than clothes that change color over time?
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衣服更個人化、更獨一無二？
07:53
Clothes that with each wash
and with each wear
and with each wear
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每洗一次、每穿一次這些衣服，
07:55
become more and more one of a kind.
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它們就會變得更獨特。
07:57
People have been buying
and wearing ripped jeans for years.
and wearing ripped jeans for years.
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多年來，人們都在購買
磨損和破洞的牛仔褲。
磨損和破洞的牛仔褲。
08:00
So this would just be another example
of clothes that exist in our wardrobe
of clothes that exist in our wardrobe
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所以，這只是另外一種
會在衣櫥中隨著我們的
會在衣櫥中隨著我們的
08:04
that evolve with us over our lives.
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人生和我們一起演化的衣服。
08:06
This shirt, for example, is one that,
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比如，這件上衣就是。
令我媽媽感到驚愕的是，
我在今天來這裡之前，
我在今天來這裡之前，
08:08
much to the dismay of my mother
and the state of her kitchen,
and the state of her kitchen,
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用她廚房裏的薑黃
把這件上衣染色。
把這件上衣染色。
08:10
I dyed at home, using turmeric,
before coming here today.
before coming here today.
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08:14
This shirt is something
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我這件上衣也成了
08:15
that none of my friends
are going to have on their Instagram feed.
are going to have on their Instagram feed.
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在我朋友的 Instagram
貼文上都不會出現的東西。
貼文上都不會出現的東西。
08:18
So it's unique,
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它是獨一無二的，
更重要的是，它是天然染色的。
08:20
but more importantly, it's naturally dyed.
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08:22
Now, I'm not suggesting
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我並不是在建議
08:23
that everybody dye their clothes
in their kitchen sink at home.
in their kitchen sink at home.
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大家都在自家廚房將衣服染色。
但，若能應用這個方法，
08:26
But if we were able to apply this
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或類似的流程，做到商業的規模，
08:28
or a similar process
on a commercial scale,
on a commercial scale,
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我們依賴刺激性化學染劑
來將衣服染色的需求
來將衣服染色的需求
08:31
then our need to rely on these
harsh chemical dyes for our clothes
harsh chemical dyes for our clothes
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就很容易降低。
08:34
could be easily reduced.
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08:35
The 2.4-trillion-dollar fashion industry
is fiercely competitive.
is fiercely competitive.
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在價值 2.4 兆美元的時尚業，
競爭非常劇烈。
競爭非常劇烈。
08:39
So the business that can provide
a product at scale
a product at scale
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所以，若企業能提供大規模的產品，
同時向客人承諾
08:42
while also promising its customers
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每一件服飾都會隨時間變得更獨特，
08:43
that each and every garment
will become more unique over time
will become more unique over time
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這企業就會有很強的競爭優勢。
08:47
will have a serious competitive advantage.
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08:49
Brands have been playing
with customization for years.
with customization for years.
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多年來，各品牌都在玩客製化。
08:52
The rise of e-commerce services,
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電子商務服務的興起，
08:53
like Indochino,
a bespoke suiting platform,
a bespoke suiting platform,
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像訂製西服的平台 Indochino，
以及洋裝訂製平台 Tinker Tailor，
08:56
and Tinker Tailor,
a bespoke dress-making platform,
a bespoke dress-making platform,
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09:00
have made customization
possible from your couch.
possible from your couch.
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讓你坐在沙發上就能享受訂製服務。
耐吉和愛迪達都投入發展
其線上鞋子客製化平台，
其線上鞋子客製化平台，
09:02
Nike and Adidas have been mastering
their online shoe customization platforms
their online shoe customization platforms
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已有數年時間。
09:07
for years.
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09:08
Providing individuality at scale
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大規模提供個性化服務，
09:10
is a challenge that most consumer-facing
businesses encounter.
businesses encounter.
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是大部分要面對消費者的
企業會遇到的挑戰。
企業會遇到的挑戰。
09:14
So being able to tackle this
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所以若能處理這個議題，
09:15
while also providing
an environmentally friendly product
an environmentally friendly product
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同時還能提供環保產品，
09:18
could lead to a pretty
seismic industry shift.
seismic industry shift.
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就有可能造成很巨大的產業轉變。
在那個時點，
09:20
And at that point,
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就不只是在做對環境最好的事了，
09:22
it's not just about doing
what's best for our environment
what's best for our environment
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同時也是做對結果最好的事。
09:24
but also what's best for the bottom line.
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09:26
There's no fix-all,
and there's no one-step solution.
and there's no one-step solution.
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沒有萬靈丹，沒有一步登天。
但我們能開始行動，
09:29
But we can get started
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09:31
by designing clothes
with their death in mind.
with their death in mind.
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設計衣服時要思考它們的廢棄問題。
若要在一個產業中實驗和擁抱改變，
09:33
The fashion industry
is the perfect industry
is the perfect industry
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09:36
to experiment with and embrace change
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時尚業是完美的選擇，
有一天，這改變能帶給我們
迫切需要的永續未來。
迫切需要的永續未來。
09:38
that can one day get us
to the sustainable future
to the sustainable future
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09:40
we so desperately need.
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謝謝。
09:41
Thank you.
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09:43
(Applause)
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（掌聲）
ABOUT THE SPEAKER
Amit Kalra - Fashion enthusiastAmit Kalra wants to fix fashion's pollution problem.
Why you should listen
When Amit Kalra was 20, he decided he wanted to be more stylish than his budget would allow. He taught himself to design and make his own clothing, sifting through thrift stores for cheap materials. Kalra's side project of cutting and sewing recycled clothes for friends and small clothing brands led him to an idea that he hopes will turn the fashion industry on its head -- and save the planet while he’s at it.
Kalra holds a Bachelor of Commerce from Queen's University in Ontario, Canada. At PVH Canada, he manages the planning, operations and finances for their Dress Shirt division. Outside of work, he attends fashion school part-time.
Amit Kalra | Speaker | TED.com