James Bridle: The nightmare videos of children's YouTube -- and what's wrong with the internet today
詹姆斯•布里德尔: 儿童YouTube的噩梦视频以及今天的互联网到底错在哪里
Working across technologies and disciplines, James Bridle examines technology, knowledge and the end of the future. Full bio
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of military drones
and get their heads around
and hard-to-think-about technologies.
that predict the results of elections
通过天气预报
of these weird new technologies are.
实际的可能性是什么。
my own self-driving car.
really trust technology,
I find them completely fascinating,
因为我发现他们真的很吸引人,
when we talk about technology,
opening up loads of chocolate eggs
for seven long minutes.
two things about this.
has 30 million views.
that has 6.3 million subscribers,
opening up these eggs.
但如果你在YouTube上搜索“惊喜蛋”,
for "surprise eggs" on YouTube,
10 million of these videos,
of these videos
混合着各种品牌和材料,
of brands and materials,
being uploaded every single day.
who are watching these videos.
like crack for little kids.
dopamine hit of the reveal,
over and over and over again,
and hours and hours.
the screen away from them,
in the audience nodding --
with small children and ask them,
the surprise egg videos.
Facebook and Instagram are using
和Instagram就在使用的机制
to hack the brains of very small children
劫持小孩子的脑袋
that's what they're doing.
赚取广告收入的方式
of making ad revenue on YouTube.
popular kids' cartoons
of these online as well.
by the original content creators.
内容版权方上传。
of different random accounts,
who's posting them
of our digital services,
where this information is coming from.
that comes along,
a terribly good idea.
that's really big on kids' YouTube.
也相当流行。
in the audience.
200,000 views,
into your brain
it seared itself into mine,
these finger family videos
in different languages
of animation elements
and millions and millions of these videos
kind of insane combinations.
you start to spend with them,
you start to feel that you might be.
kind of launched into this,
and deep lack of understanding
我也不理解
that seems to be presented around me.
where these things are coming from.
of teams of professional animators.
assembled by software.
young kids' entertainers.
shouldn't be around children at all.
of figuring out who's making this stuff --
制作了这些东西。
that we can't tell the difference
feel kind of familiar right now?
on their videos --
of these videos with these popular terms.
"Paw Patrol," "Easter egg,"
popular videos into your title,
添加到你的标题,
meaningless mash of language
tiny kids who are watching your video,
for this stuff is software.
are like other videos,
to make them recommended.
kind of completely meaningless mash,
这种完全没有意义的大杂烩,
this algorithmically optimized system,
of increasingly forced to act out
combinations of words,
要对上百万尖叫孩子组合
responding to the combined screams
trapped within these systems,
about this algorithmically driven culture,
关于算法驱动文化,
watching this stuff,
by these weird mechanisms.
这些奇怪的机制所左右。
to even use a website.
甚至还不会使用网页。
on the screen with their little hands.
over and over and over in a loop,
in the system now
to some pretty strange places.
of a counting train
keywords come home to roost.
自食其果的地方。
trollish in-jokes or something,
to a very weird place indeed.
or sexual content, right?
genuinely terrify children.
把这些不同的内容
all of these different influences
kids' worst nightmares.
does affect small children.
being traumatized,
cartoon characters.
it's that if you have small children,
如果你有小孩,
that really gets to me about this,
这事情真正让我关心这个的是
understand how we got to this point.
事情是如何发展到这一步的。
all of these things,
所有这些东西,
that no one really intended.
组合在一起。
整个世界的方式。
that we're building the entire world.
full of prejudice,
impulses of history,
into huge data sets
into things like credit reports,
policing systems,
constructing the world today
that seems to be entirely optimized
of human behavior,
to have done it by accident,
that we were doing it,
the systems that we were building,
其他不同的方式来使用它。
how to do anything differently with it.
that really seem to be driving this
actually developing this content,
the separation of those things.
about the use of advertising
rolling around in the sand
that they don't really understand
probably isn't the thing
our society and culture upon,
we should be funding it.
the major driver of this is automation,
of all of this technology
without any kind of oversight,
不是我们做的,技术搞的。”
"Hey, it's not us, it's the technology."
just algorithmically governed,
to pay attention to this,
they'd do about it
better machine learning algorithms
as any expert in it will tell you,
很多专家都会告诉你,
understand how it works.
enough of that already.
this stuff up to AI to decide
legitimate public speech.
that's left up to unaccountable systems.
all of us should be having.
very pleasant, either.
a version of their kids' app
moderated by humans.
much the same thing at Congress,
也说了类似的话,
were going to moderate their stuff.
the first person to see this stuff,
成为第一个看到这些东西的人,
precarious contract workers
quite a lot better than that.
two things together, really, for me,
understand -- by agency, I mean:
in our own best interests.
自己的最佳利益行事。
really fully understand.
always leads to violence.
does the same thing.
去提升这些系统,
to start to improve these systems,
to the people who use them,
a common understanding
most about these systems
这真的并不是YouTube的问题。
I've explained, really about YouTube.
that inherently results
of power in a few hands --
and not just of technology in general,
而且不仅仅是科技问题,
this global system, the internet,
这个全球系统,互联网,
向我们展示,
in this extraordinary way,
often hidden desires and biases
被隐藏的欲望和偏见,
这样我们就能看到它们了。
so that we can see them,
they don't exist anymore.
as a solution to all of our problems,
当作是解决一切问题的良方,
问题的指南针,
to what those problems actually are,
about them properly
for coming and giving us that talk.
谢谢你的到来和这个演讲。
开始统治世界时,
the robotic overlords take over,
than what you're describing.
往往会有人类抵抗军
you have the resistance mounting.
towards this stuff?
抵抗的萌芽?
green shoots of resistance?
about direct resistance,
直接的抵抗力量,
is super long-term.
in really deep ways.
Eleanor Saitta, always says
of sufficient scale and scope
to address within this
just by building the technology better,
这些技术的社会来解决。
that's producing these technologies.
a hell of a long way to go.
about them super honestly,
to at least begin that process.
数字素养时,
legibility and digital literacy,
放在用户身上。
of digital literacy on users themselves.
is education in this new world?
我们所有人的责任,
is kind of up to all of us,
everything we build, everything we make,
in a consensual discussion
去诱惑人
intended to trick and surprise people
in every step in educating them,
is educational.
即使是非常严峻的问题,
about even this really grim stuff,
and look at it properly,
a piece of education
是如何结合在一起工作的
how complex systems come together and work
应用到世界的其他地方。
that knowledge elsewhere in the world.
这是一个很重要的讨论,
an important discussion,
are really open and prepared to have it,
ABOUT THE SPEAKER
James Bridle - Artist, writerWorking across technologies and disciplines, James Bridle examines technology, knowledge and the end of the future.
Why you should listen
James Bridle is an artist and writer working across technologies and disciplines. His artworks and installations have been exhibited in Europe, North and South America, Asia and Australia, and have been viewed by hundreds of thousands of visitors online. He has been commissioned by organizations including the Victoria & Albert Museum, the Barbican, Artangel, the Oslo Architecture Triennale and the Istanbul Design Biennial, and he has been honored by Ars Electronica, the Japan Media Arts Festival and the Design Museum, London. His writing on literature, culture and networks has appeared in magazines and newspapers including Frieze, Wired, Domus, Cabinet, The Atlantic, the New Statesman and many others, and he has written a regular column for The Observer.
New Dark Age, Bridle's book about technology, knowledge and the end of the future is forthcoming from Verso (UK & US) in 2018. He lectures regularly on radio, at conferences, universities and other events including SXSW, Lift, the Global Art Forum and Re:Publica. He has been a resident at Lighthouse, Brighton, the White Building, London and Eyebeam, New York, and an adjunct professor on the interactive telecommunications program at New York University.
James Bridle | Speaker | TED.com