TED2012
John Hodgman: Design, explained.
John Hodgman: Design, forklaret.
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John Hodgman, komiker og fast tilknyttet ekspert, "forklarer" designet af tre ikoniske moderne objekter. (Fra Design Studio sessionen ved TED2012, gæstestyret af Chee Pearlman og David Rockwell.)
John Hodgman - Expert
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
Double-click the English transcript below to play the video.
00:16
Today I'm going to unpack for you
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I dag vil jeg forklare for jer
00:18
three examples of iconic design,
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tre eksempler på ikonisk design,
00:21
and it makes perfect sense
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og det giver god mening,
00:22
that I should be the one to do it
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at jeg bør gøre det,
00:25
because I have a Bachelor's degree in Literature.
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for jeg har en bachelor i litteratur.
00:29
(Laughter)
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(Latter)
00:30
But I'm also a famous
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Men jeg er også en berømt
00:31
minor television personality
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mindre fjernsynspersonlighed
00:34
and an avid collector of
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og en ivrig samler af
00:36
Design Within Reach catalogs,
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Design Within Reach kataloger,
00:37
so I pretty much know
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så jeg ved egentlig
00:39
everything there is.
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alt om emnet.
00:41
Now, I'm sure you
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Jeg er sikker på, I
00:42
recognize this object;
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genkender dette objekt;
00:44
many of you probably saw it
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mange af jer så det sandsynligvis,
00:45
as you were landing your private zeppelins
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da I landede jeres private zeppelinere
00:47
at Los Angeles International Airport
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i Los Angeles International Airport
00:49
over the past couple of days.
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i de sidste par dage.
00:52
This is known as the Theme Building;
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Denne er kendt som Theme Building; (Temabygningen)
00:55
that is its name for reasons
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det er dens navn af årsager,
00:57
that are still very murky.
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der endnu er meget mudrede.
00:59
And it is perhaps
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Og den er måske
01:01
the best example we have in Los Angeles
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det bedste eksempel, vi har i Los Angeles
01:04
of ancient extraterrestrial architecture.
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på old-udenjordisk arkitektur.
01:09
It was first excavated in 1961
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Den blev først udgravet i 1961,
01:12
as they were building LAX,
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mens de byggede LAX,
01:14
although scientists believe that
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selvom videnskabsfolk tror, at
01:15
it dates back to the year 2000
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den stammer fra år 2000
01:18
Before Common Era,
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før vores tidsregning,
01:20
when it was used as
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hvor den blev brugt som
01:21
a busy transdimensional space port
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en travl transdimensionel rumhavn
01:24
by the ancient astronauts
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af astronauterne i gammel tid,
01:26
who first colonized this planet
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der først koloniserede denne planet
01:28
and raised our species
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og opløftede vores art
01:29
from savagery by giving us
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fra barbari ved at give os
01:31
the gift of written language
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det skrevne sprogs gave
01:33
and technology and
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og teknologi og
01:35
the gift of revolving restaurants.
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roterende restauranter.
01:37
It is thought to have been
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Den menes at have været
01:40
a replacement for the older space ports
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en erstatning for de ældre rumhavne
01:43
located, of course, at Stonehenge
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beliggende ved Stonehenge
01:46
and considered to be
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og anses for at være
01:47
quite an improvement
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noget af en forbedring
01:48
due to the uncluttered design,
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grundet det enkle design,
01:50
the lack of druids hanging around all the time
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fraværet af druider, der hænger ud hele tiden,
01:53
and obviously, the much better
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og selvfølgelig den meget bedre
01:55
access to parking.
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adgang til parkering.
01:56
When it was uncovered,
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Da den blev afdækket,
01:59
it ushered in a new era
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indvarslede den en ny æra
02:01
of streamlined, archaically futuristic design
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af strømlinet, arkaisk futuristisk design
02:04
called Googie,
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kaldet Googie,
02:05
which came to be synonymous with
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som blev synonymt med
02:07
the Jet Age, a misnomer.
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Jetalderen, en misvisende betegnelse.
02:09
After all, the ancient astronauts who used it
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Trods alt rejste oldtidens astronauter, der brugte den,
02:12
did not travel by jet very often,
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ikke med jet ret tit,
02:14
preferring instead to travel by feathered serpent
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de foretrak i stedet at rejse med fjerede slanger,
02:17
powered by crystal skulls.
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der kørte på krystalkranier.
02:20
(Applause)
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(Bifald)
02:22
(Music)
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(Musik)
02:26
Ah yes, a table.
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Åh ja, et bord.
02:30
We use these every day.
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Vi bruger disse hver dag.
02:31
And on top of it,
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Og på toppen af det
02:33
the juicy salif.
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juice-saliffen.
02:35
This is a design by Philippe Starck,
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Dette er et design af Philippe Starck,
02:36
who I believe is in the audience at this very moment.
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som jeg tror er blandt publikum i dette øjeblik.
02:38
And you can tell it is a Starck design
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Og I kan se, det er et Starck-design
02:40
by its precision, its playfulness,
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på dets præcision, dets legesyge,
02:44
its innovation and
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dets nyskabelse og
02:46
its promise of imminent violence.
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dets løfte om nært forestående vold.
02:49
(Laughter)
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(Latter)
02:51
It is a design that challenges your intuition --
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Det er et design, der udfordrer ens intuition --
02:54
it is not what you think it is when you first see it.
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det er ikke, hvad man tror, det er, når man først ser det.
02:57
It is not a fork designed
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Det er ikke en gaffel designet
02:58
to grab three hors d'oeuvres at a time,
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til at tage tre forretter af gangen,
03:02
which would be useful out in the lobby,
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hvilket ville være meget nyttigt i lobbyen,
03:04
I would say.
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skulle jeg mene.
03:05
And despite its obvious
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Og trods dets tydelige
03:06
influence by the ancient astronauts
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påvirkning af oldtidens astronauter
03:08
and its space agey-ness and tripodism,
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og dets rumalder-hed og trefodethed
03:12
it is not something
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er det ikke noget
03:13
designed to attach to your brain
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designet til at fæstne sig til hjernen
03:16
and suck out your thoughts.
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og suge ens tanker ud.
03:18
It is in fact a citrus juicer
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Det er faktisk en citruspresser,
03:20
and when I say that,
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og når jeg siger det,
03:22
you never see it as anything else again.
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ser I den aldrig som noget andet igen.
03:25
It is also not a monument to design,
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Den er ej heller et monument til design,
03:29
it is a monument to design's utility.
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den er et monument til designs nytte.
03:31
You can take it home with you,
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Man kan tage den med sig hjem,
03:33
unlike the Theme Building,
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ulig Theme Building,
03:35
which will stay where it is forever.
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der forbliver, hvor den er for evigt.
03:38
This is affordable
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Denne er betalelig
03:39
and can come home with you
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og kan komme med en hjem,
03:41
and, as such, it can sit
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og det kan som sådan sidde
03:43
on your kitchen counter --
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på ens køkkenbord --
03:45
it can't go in your drawers;
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den kan ikke være i skufferne;
03:47
trust me, I found that out the hard way --
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tro mig, jeg lærte det på den hårde måde --
03:49
and make your kitchen counter into
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og få ens køkkenbord til at ligne
03:51
a monument to design.
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et monument til design.
03:53
One other thing about it,
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En anden ting omkring den,
03:54
if you do have one at home,
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hvis man har en derhjemme,
03:56
let me tell you one of the features you may not know:
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lad mig fortælle jer om en egenskab,
I måske ikke kender:
I måske ikke kender:
03:58
when you fall asleep,
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når man falder i søvn,
04:00
it comes alive
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kommer den til live,
04:03
and it walks around your house
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og den går rundt i ens hus
04:05
and goes through your mail
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og gennemgår ens post
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and watches you as you sleep.
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og betragter en, mens man sover.
04:09
(Applause)
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(Bifald)
04:13
Okay, what is this object?
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Okay, hvad er dette objekt?
04:20
I have no idea. I don't know what that thing is.
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Jeg har ingen anelse. Jeg ved ikke, hvad den ting er.
04:23
It looks terrible. Is it a little hot plate?
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Den ser frygtelig ud. Er det en kogeplade?
04:25
I don't get it.
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Jeg fatter den ikke.
04:27
Does anyone know? Chi?
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Ved nogen det? Chee?
04:29
It's an ... iPhone. iPhone.
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Det er en ... iPhone. iPhone.
04:30
Oh yes, that's right, I remember those;
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Åh ja, rigtigt, dem husker jeg;
04:33
I had my whole bathroom tiles
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jeg fik alle mine badeværelsesklinker
04:35
redone with those back in the good old days.
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ordnet med dem i de gode gamle dage.
04:38
No, I have an iPhone. Of course I do.
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Nej, jeg har en iPhone. Selvfølgelig har jeg det.
04:40
Here is my well-loved iPhone.
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Her er min højt elskede iPhone.
04:42
I do so many things on this little device.
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Jeg gør så mange ting på dette lille apparat.
04:45
I like to read books on it.
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Jeg læser bøger på den.
04:47
More than that, I like to buy books on it
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Derudover køber jeg bøger på den,
04:49
that I never have to feel guilty about not reading
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som jeg aldrig behøver føle skyld over ikke at læse,
04:51
because they go in here and I never look at them again
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for de kommer herind, og jeg behøver aldrig se dem igen,
04:53
and it's perfect.
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og det er perfekt.
04:56
I use it every day to
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Jeg bruger den hver dag til
04:58
measure the weight of an ox,
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at måle vægten af en ko,
05:00
for example.
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for eksempel.
05:02
Every now and then,
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Nogle gange
05:04
I admit that I complete
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indrømmer jeg, at jeg foretager
05:05
a phone call on it occasionally.
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et telefonopkald på den.
05:07
And yet I forget about it all the time.
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Og dog glemmer jeg alt om den konstant.
05:11
This is a design
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Dette er et design,
05:13
that once you saw it,
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der da I så det,
05:15
you forgot about it.
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glemte I alt om det.
05:16
It is easy to forget the gasp-inducement
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Det er let at glemme det magiske øjeblik,
05:19
that occurred in 2007 when you first
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der kom i 2007, da I første gang
05:22
touched this thing because it became
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rørte denne ting, fordi den blev
05:24
so quickly pervasive
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udbredt så hurtigt,
05:26
and because of how instantly
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og på grund af hvor øjeblikkeligt
05:28
we adopted these gestures
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vi optog disse bevægelser
05:31
and made it an extension of our life.
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og gjorde den en del af vores liv.
05:34
Unlike the Theme Building,
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Ulig Theme Building
05:36
this is not alien technology.
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er dette ikke fremmed teknologi.
05:38
Or I should say,
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Eller burde jeg sige,
05:40
what it did was it took technology
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hvad den gjorde, var, den tog teknologi,
05:42
which, unlike people in this room,
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som, ulig folk i dette lokale,
05:43
to many other people in the world,
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for mange andre i verden
05:44
still feels very alien,
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stadig føles fremmed,
05:46
and made it immediately and instantly feel
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og fik den til øjeblikkelig at føles
05:48
familiar and intimate.
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velkendt og intim.
05:50
And unlike the juicy salif,
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Og ulig juice-saliffen
05:52
it does not threaten
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truer den ikke med
05:54
to attach itself to your brain,
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at fæstne sig til ens hjerne,
05:56
rather, it simply
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i stedet fæstner den
05:58
attaches itself to your brain.
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sig bare til ens hjerne.
06:00
(Laughter)
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(Latter)
06:02
And you didn't even notice it happened.
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Og man opdager ikke engang, det skete.
06:05
So there you go. My name is John Hodgman.
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Så der har I det. Mit navn er John Hodgeman.
06:07
I just explained design.
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Jeg forklarede lige design.
06:10
Thank you very much.
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Mange tak.
06:12
(Applause)
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(Bifald)
ABOUT THE SPEAKER
John Hodgman - ExpertJohn Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign.
Why you should listen
You may know him only as the PC in Apple's PC vs. Mac smackdown ads, or as the Daily Show with Jon Stewart's Resident Expert. But John Hodgman has many other claims to fame. He's the author of The Areas of My Expertise, which provides vital and completely fake details on the great lobster conspiracy, hoboes, nine US presidents who had hooks for hands, and how to win a fight; the followup More Information Than You Require; and his newest (and he claims last), That Is All.
He is a contributing writer for the New York Times Magazine; host of the Little Gray Book Lectures, a monthly series that has aired on This American Life; and an actual former professional literary agent.
John Hodgman | Speaker | TED.com