ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com
TED2010

Stacey Kramer: The best gift I ever survived

Stacey Kramer: Den bedste gave jeg nogenside har overlevet

Filmed:
4,110,731 views

Stacey Kramer tilbyder en bevægende, personlig, 3 minutters lignelse, der viser, hvordan en uønsket oplevelse - skræmmende, traumatiske, dyr - kan vise sig at være en uvurderlig gave.
- Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies. Full bio

Double-click the English transcript below to play the video.

00:16
ImagineForestil dig, if you will -- a giftgave.
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Forstil dig, hvis du vil, en gave.
00:20
I'd like for you to picturebillede it in your mindsind.
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Jeg vil gerne ha' dig til at forstille dig det.
00:23
It's not too bigstor --
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Den er ikke for stor --
00:25
about the sizestørrelse of a golfgolf ballbold.
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på størrelse med en golfbold.
00:27
So envisionEnvision what it looksudseende like all wrappedindpakket up.
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Så forestil dig hvordan den vil se ud pakket ind.
00:30
But before I showat vise you what's insideinde,
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Men før jeg viser hvad der er indeni,
00:33
I will tell you, it's going to do incredibleutrolig things for you.
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vil jeg fortælle dig, at den kommer til at gøre utrolige ting for dig.
00:36
It will bringtage med all of your familyfamilie togethersammen.
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Den vil bringe hele din familie sammen.
00:40
You will feel lovedelskede and appreciatedværdsat like never before
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Du vil føle dig elsket og værdsat som aldrig før
00:43
and reconnecttilslut with friendsvenner and acquaintancesbekendte
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og genetablere dit forhold med venner og bekendte
00:45
you haven'thar ikke heardhørt from in yearsflere år.
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som du ikke har hørt fra i årevis.
00:47
AdorationTilbedelse and admirationbeundring
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Tilbedelse og beundring
00:49
will overwhelmovervælde you.
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vil overvælde dig.
00:52
It will recalibraterekalibrere what's mostmest importantvigtig in your life.
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Den vil omstille, hvad der er vigtigst i dit liv.
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It will redefineomdefinere your sensefølelse
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Den vil omdefinere din sans
00:57
of spiritualityspiritualitet and faithtro.
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for spiritualitet og tro.
01:00
You'llDu vil have a newny understandingforståelse
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Du vil have en ny forståelse
01:02
and trusttillid in your bodylegeme.
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og tillid til din krop.
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You'llDu vil have unsurpasseduovertruffen vitalityvitalitet and energyenergi.
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Du vil have uovertruffen vitalitet og energi.
01:07
You'llDu vil expandudvide your vocabularyordforråd,
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Du vil udvide dit ordforråd,
01:09
meetmøde newny people,
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møde nye mennesker,
01:11
and you'llvil du have a healthiersundere lifestylelevevis.
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og du vil få en sundere livsstil.
01:14
And get this --
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Plus,
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you'llvil du have an eight-weekotte-ugers vacationferie
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du vil få en 8 ugers ferie
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of doing absolutelyabsolut nothing.
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til at gøre absolut ingenting.
01:21
You'llDu vil eatspise countlessutallige gourmetgourmet mealsmåltider.
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Du vil spise utallige gourmet måltider.
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FlowersBlomster will arriveankomme by the truckloadvognlæs.
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Blomster vil ankomme med et vognlæs.
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People will say to you,
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Folk vil fortælle dig, at
01:29
"You look great. Have you had any work doneFærdig?"
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"Du ser godt ud. Har du fået lavet noget?"
01:32
And you'llvil du have a lifetimelivstid supplylevere
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Og du vil få livstid forsyning
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of good drugsstoffer.
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af gode stoffer.
01:37
You'llDu vil be challengedudfordret, inspiredinspireret,
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Du vil blive udfordret, inspireret,
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motivatedmotiveret and humbledydmyget.
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motiveret og ydmyg.
01:43
Your life will have newny meaningbetyder.
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Dit liv vil få en ny mening.
01:46
PeaceFred, healthsundhed,
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Fred, sundhed,
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serenitysindsro, happinesslykke,
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sindsro, lykke,
01:51
nirvananirvana.
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nirvana.
01:53
The pricepris?
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Prisen for dette?
01:55
$55,000,
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55.000 dollars.
01:58
and that's an incredibleutrolig dealdel.
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Og det er en utrolig handel.
02:01
By now I know you're dyingdøende to know
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Du kan sikkert ikke vente til at høre
02:03
what it is and where you can get one.
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hvad det er og hvor du kan få en.
02:06
Does AmazonAmazon carrybære it?
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Har Amazon det?
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Does it have the AppleApple logologo on it?
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Har den Apple logoet på den?
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Is there a waitingventer listliste?
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Er der en venteliste?
02:13
Not likelysandsynligt.
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Ikke sandsynligt.
02:15
This giftgave camekom to me about fivefem monthsmåneder agosiden.
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Jeg fik denne gave for 5 måneder siden.
02:18
It lookedkigget more like this when it was all wrappedindpakket up --
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Det så mere ud som denne, da den var helt pakket ind --
02:20
not quitetemmelig so prettysmuk.
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ikke særlig pæn.
02:23
And this,
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Og det.
02:26
and then this.
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Og så det.
02:29
It was a raresjælden gemperle --
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Det var en sjælden perle,
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a brainhjerne tumorsvulst,
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en hjernesvulst,
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hemangioblastomahemangioblastoma --
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hemangioblastoma,
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the giftgave that keepsbliver ved on givinggiver.
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gaven der bliver ved med at give.
02:39
And while I'm okay now,
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Og mens jeg er okay nu,
02:41
I wouldn'tville ikke wishønske this giftgave for you.
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ville jeg ikke ønske denne gave for dig.
02:43
I'm not sure you'ddu ville want it.
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Jeg er ikke sikker på at du ville have den.
02:45
But I wouldn'tville ikke changelave om my experienceerfaring.
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Men jeg ville ikke ændre min erfaring.
02:48
It profoundlydybt alteredændret my life
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For det ændrede mit liv markant,
02:51
in waysmåder I didn't expectforventer
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på måder jeg ikke forventede
02:53
in all the waysmåder I just shareddelt with you.
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på alle de måder jeg lige har delt med dig.
02:55
So the nextNæste time you're facedkonfronteret
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Så næste gang du står ansigt til ansigt
02:57
with something that's unexpecteduventet,
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med noget uventet,
03:00
unwanteduønskede and uncertainusikker,
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uønsket og usikkert,
03:03
consideroverveje
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overvej,
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that it just maykan be a giftgave.
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at det måske er en gave.
03:08
(ApplauseBifald)
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(Bifald)
Translated by Medine Duvarci
Reviewed by mie broens

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ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com

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