ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com
TED2010

Stacey Kramer: The best gift I ever survived

Стејси Крамер: Најдобриот подарок што некогаш сум го преживеала

Filmed:
4,110,731 views

Стејси Крамер нуди трогателно, лично, триминутно видување што покажува како несаканите искуства - страшни, трауматични, штетни - можат да се претворат во бесценет подарок.
- Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies. Full bio

Double-click the English transcript below to play the video.

00:16
Imagine, if you will -- a gift.
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Замислете, ако можете, еден подарок.
00:20
I'd like for you to picture it in your mind.
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Би сакала да си го претставите во умот.
00:23
It's not too big --
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Не е премногу голем -
00:25
about the size of a golf ball.
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колку топче за голф.
00:27
So envision what it looks like all wrapped up.
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Засмислете како би изгледало тоа спакувано.
00:30
But before I show you what's inside,
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Но, пред да ви покажам што е внатре,
00:33
I will tell you, it's going to do incredible things for you.
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ќе ви кажам дека ќе направи неверојатни работи за вас.
00:36
It will bring all of your family together.
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Ќе ви го зближи семејството.
00:40
You will feel loved and appreciated like never before
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Ќе се чувствувате сакани и ценети како никогаш пред тоа,
00:43
and reconnect with friends and acquaintances
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и повторно ќе се поврзете со пријателите и познаниците
00:45
you haven't heard from in years.
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што не си ги чуле со години.
00:47
Adoration and admiration
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Ќе ве обземат
00:49
will overwhelm you.
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обожување и восхит.
00:52
It will recalibrate what's most important in your life.
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Повторно ќе го подесите она што е најважно за вас во животот.
00:55
It will redefine your sense
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Ќе ви го редефинира осетот
00:57
of spirituality and faith.
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за духовност и верба.
01:00
You'll have a new understanding
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Ќе добиете ново разбирање
01:02
and trust in your body.
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и верба во вашето тело.
01:04
You'll have unsurpassed vitality and energy.
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Ќе имате ненадминлива виталност и енергија.
01:07
You'll expand your vocabulary,
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Ќе си го проширите речникот,
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meet new people,
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ќе сретнете нови луѓе,
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and you'll have a healthier lifestyle.
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и ќе имате поздрав стил на живеење.
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And get this --
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И плус...
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you'll have an eight-week vacation
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ќе имате осум недели одмор,
01:18
of doing absolutely nothing.
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при што ќе правите апсолутно ништо.
01:21
You'll eat countless gourmet meals.
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Ќе јадете неброени гурмански јадења.
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Flowers will arrive by the truckload.
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Ќе ви пристигнуваат цел куп цвеќиња.
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People will say to you,
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Луѓето ќе ви велат
01:29
"You look great. Have you had any work done?"
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„Изгледаш прекрасно. Дали вежбаш?“.
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And you'll have a lifetime supply
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И за цел живот ќе бидете снабдени
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of good drugs.
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со добри лекови.
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You'll be challenged, inspired,
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Ќе бидете предизвикани, инспирирани,
01:40
motivated and humbled.
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мотивирани и почестени.
01:43
Your life will have new meaning.
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Вашиот живот ќе има ново значење.
01:46
Peace, health,
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Мир, здравје,
01:48
serenity, happiness,
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спокојство, среќа,
01:51
nirvana.
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нирвана.
01:53
The price?
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Цената?
01:55
$55,000,
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55.000 долари.
01:58
and that's an incredible deal.
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А, тоа е неверојатна зделка.
02:01
By now I know you're dying to know
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Сега знам дека умирате да знаете
02:03
what it is and where you can get one.
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што е и каде може да се најде.
02:06
Does Amazon carry it?
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Дали го има на Amazon.com?
02:08
Does it have the Apple logo on it?
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Дали има Епл (Apple) лого на него?
02:10
Is there a waiting list?
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Има ли листа на чекање?
02:13
Not likely.
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Не баш.
02:15
This gift came to me about five months ago.
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Овој подарок ми дојде пред околу пет месеци.
02:18
It looked more like this when it was all wrapped up --
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Изгледаше вака, кога беше спакуван...
02:20
not quite so pretty.
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не баш убаво.
02:23
And this,
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И вака.
02:26
and then this.
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А, после вака.
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It was a rare gem --
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Тоа беше ретка скапоценост -
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a brain tumor,
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томор на мозокот.
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hemangioblastoma --
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Хемангобластом,
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the gift that keeps on giving.
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подарок што продолжува да ти дава.
02:39
And while I'm okay now,
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И покрај тоа што сега сум добро,
02:41
I wouldn't wish this gift for you.
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не би го посакала овој подарок за вас.
02:43
I'm not sure you'd want it.
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Не сум сигурна дека би го сакале.
02:45
But I wouldn't change my experience.
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Но, не би го сменила моето искуство.
02:48
It profoundly altered my life
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Од корен ми го измени животот
02:51
in ways I didn't expect
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на неочекуван начин,
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in all the ways I just shared with you.
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и на сите начини што ги споделив со вас.
02:55
So the next time you're faced
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Па, следниот пат кога сте соочени
02:57
with something that's unexpected,
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со нешто што е неочекувано,
03:00
unwanted and uncertain,
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непосакувано и несигурно,
03:03
consider
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размислете
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that it just may be a gift.
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дека тоа може да е подарок.
03:08
(Applause)
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(Аплауз)
Translated by Zoran Hristov
Reviewed by Biljana Dijanisieva

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ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com

Data provided by TED.

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