ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com
TED2010

Stacey Kramer: The best gift I ever survived

Parim kingitus, mille ma üle elasin

Filmed:
4,110,731 views

Stacey Kramer esitab liigutava, isikliku, 3-minutilise mõistujutu sellest, kuidas üks tahtmatu – hirmutav, traumaatiline, kulukas – kogemus võib osutuda hindamatuks kingituseks.
- Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies. Full bio

Double-click the English transcript below to play the video.

00:16
ImagineKujutage ette, if you will -- a giftkingitus.
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Palun kujutage endale ette kingitust.
00:20
I'd like for you to picturepilt it in your mindmeeles.
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Kujutlege seda vaimusilmas.
00:23
It's not too bigsuur --
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See ei ole väga suur –
00:25
about the sizesuurus of a golfgolf ballpall.
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umbes golfipalli suurune.
00:27
So envisionImagine what it looksnäeb välja like all wrappedpakendatud up.
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Kujutlege seda pakituna.
00:30
But before I shownäidata you what's insidesees,
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Kuid enne, kui ma näitan, mis seal sees on,
00:33
I will tell you, it's going to do incredibleuskumatu things for you.
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kinnitan, et see võib teie jaoks imesid korda saata.
00:36
It will bringtuua all of your familyperekond togetherkoos.
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See toob terve teie perekonna kokku.
00:40
You will feel lovedarmastatud and appreciatedhinnatud like never before
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Te tunnete, et teid armastatakse ja hinnatakse nagu ei kunagi varem,
00:43
and reconnecttaasühendada with friendssõbrad and acquaintancestuttavate
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ning kohtute taas sõprade ja tuttavatega,
00:45
you haven'tei ole heardkuulnud from in yearsaastaid.
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kellest te pole aastaid midagi kuulnud.
00:47
AdorationImetluse and admirationimetlust
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Teid jumaldatakse ja imetletakse
00:49
will overwhelmvallutada you.
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mõeldamatul määral.
00:52
It will recalibratetuleb uuesti kalibreerida what's mostkõige rohkem importantoluline in your life.
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See kingitus aitab mõista, mis on teie elus kõige tähtsam.
00:55
It will redefineuuesti määratleda your sensemeel
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See paneb järele mõtlema,
00:57
of spiritualityvaimsus and faithusk.
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mida tähendavad teie jaoks hingelisus ja usk.
01:00
You'llTe saate have a newuus understandingmõistmine
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Teil on uus arusaam
01:02
and trustusaldust in your bodykeha.
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oma kehast ja tema usaldamisest.
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You'llTe saate have unsurpassedületamatu vitalityelujõudu and energyenergia.
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Teie elujõul ja energial ei ole piire.
01:07
You'llTe saate expandlaiendama your vocabularysõnavara,
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Te laiendate oma sõnavara,
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meetkohtuma newuus people,
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kohtute uute inimestega
01:11
and you'llsa saad have a healthiertervislikum lifestyleelustiil.
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ning hakkate järgima tervislikumat eluviisi.
01:14
And get this --
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Ning lisaks
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you'llsa saad have an eight-weekkaheksa nädala vacationpuhkus
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saate kaheksanädalase puhkuse,
01:18
of doing absolutelyabsoluutselt nothing.
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et absoluutselt mitte midagi teha.
01:21
You'llTe saate eatsööma countlesslugematu gourmetGourmet mealsmenüüd.
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Te sööte lugematuid gurmee-eineid.
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FlowersLilled will arrivesaabuma by the truckloadveoauto laadimine.
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Teile tuuakse sületäite kaupa lilli.
01:27
People will say to you,
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Inimesed kommenteerivad:
01:29
"You look great. Have you had any work donelõpetatud?"
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„Sa näed suurepärane välja. Kas sa käisid noa all?“
01:32
And you'llsa saad have a lifetimeeluaeg supplypakkumine
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Ning teil on eluaegne varu
01:34
of good drugsravimid.
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häid ravimeid.
01:37
You'llTe saate be challengedvaidlustatud, inspiredinspireeritud,
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Teid pannakse proovile, inspireeritakse,
01:40
motivatedmotiveeritud and humbledalandlikuks.
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motiveeritakse ja muudetakse alandlikuks.
01:43
Your life will have newuus meaningtähendus.
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Teie elu saab uue tähenduse.
01:46
PeaceRahu, healthtervis,
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Rahu, tervis,
01:48
serenitySerenity, happinessõnne,
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rahulolu, õnn,
01:51
nirvananirvana.
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nirvaana
01:53
The pricehind?
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Kõige hind?
01:55
$55,000,
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55 000 dollarit.
01:58
and that's an incredibleuskumatu dealtegelema.
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Ning see on suurepärane tehing.
02:01
By now I know you're dyingsuremas to know
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Ma arvan, et te kibelete teada saama,
02:03
what it is and where you can get one.
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mis see on ja kust seda osta võib.
02:06
Does AmazonAmazon carrykandma it?
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Kas see on saadaval Amazonis?
02:08
Does it have the AppleApple logologo on it?
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Kas see kannab Apple’i logo?
02:10
Is there a waitingootab listnimekiri?
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Kas on ka ootejärjekord?
02:13
Not likelytõenäoliselt.
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Vähetõenäoline.
02:15
This giftkingitus cametuli to me about fiveviis monthskuud agotagasi.
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See kingitus jõudis minuni 5 kuud tagasi.
02:18
It lookedvaatasin more like this when it was all wrappedpakendatud up --
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Ja nägi pakituna välja selline –
02:20
not quiteüsna so prettyilus.
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Mitte eriti meeldiv.
02:23
And this,
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Ja see.
02:26
and then this.
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Ja hiljem see.
02:29
It was a rareharuldane gempärl --
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See oli haruldane kalliskivi.
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a brainaju tumorkasvaja,
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Ajukasvaja.
02:33
hemangioblastomahemangioblastoma --
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Hemangioblastoom.
02:36
the giftkingitus that keepshoiab on givingandes.
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Kingitus, mis jätkab imede korda saatmist.
02:39
And while I'm okay now,
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Ja kuigi ma olen nüüd terve,
02:41
I wouldn'tei oleks wishsoovi this giftkingitus for you.
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ei soovi ma teile sellist kingitust.
02:43
I'm not sure you'dsa tahad want it.
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Ma ei ole kindel, kas te soovite seda.
02:45
But I wouldn'tei oleks changemuutus my experiencekogemus.
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Kuid ma ei vahetaks oma kogemust millegi vastu.
02:48
It profoundlysügavalt alteredmuudetud my life
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See muutis mu elu põhjalikult
02:51
in waysviisid I didn't expectoota
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väga ootamatutel viisidel,
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in all the waysviisid I just sharedjagatud with you.
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tuues kaasa selle, mida ma teiega jagasin.
02:55
So the nextjärgmine time you're facedsilmitsi seisnud
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Nii et järgmisel korral, kui olete vastamisi
02:57
with something that's unexpectedootamatu,
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millegi ootamatuga,
03:00
unwantedsoovimatu and uncertainebakindel,
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tahtmatuga ja ebakindlaga,
03:03
considerkaaluge
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mõelge,
03:05
that it just mayvõib be a giftkingitus.
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et see võib olla tegelikult kingitus.
03:08
(ApplauseAplaus)
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(Aplaus)
Translated by Jaana Rodima
Reviewed by Maria Liivak

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ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com

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