TED2006
Al Gore: Averting the climate crisis
Al Gore o uklanjanju klimatske krize
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S istom razinom humora i humanosti s kojom je napisao "Neugodnu istinu", Al Gore nabraja 15 načina na koje pojedinci mogu započeti klimatske promjene odmah, od kupovine hibridnog automobila do izuma nove, atraktivnije "marke" za globalno zatopljenje.
Al Gore - Climate advocate
Nobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions. Full bio
Nobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions. Full bio
Double-click the English transcript below to play the video.
Hvala ti puno, Chris. Zaista mi je velika čast
00:28
Thank you so much, Chris.
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00:29
And it's truly a great honor
to have the opportunity
to have the opportunity
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imati priliku dvaput doći na ovu pozornicu. Iznimno sam zahvalan.
00:33
to come to this stage twice;
I'm extremely grateful.
I'm extremely grateful.
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Očaran sam ovom konferencijom, i želim se zahvaliti svima vama na mnogim
00:36
I have been blown away by this conference,
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00:39
and I want to thank all of you
for the many nice comments
for the many nice comments
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lijepim komentarima na moj govor otprije par dana.
00:45
about what I had to say the other night.
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00:47
And I say that sincerely,
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I iskreno to mislim, dijelom iz razloga što... mi to treba! (Smijeh)
00:50
partly because (Mock sob)
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00:52
I need that.
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00:53
(Laughter)
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00:59
Put yourselves in my position.
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Stavite se u moju kožu!
01:01
(Laughter)
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Letio sam u Air Force Two osam godina.
01:08
I flew on Air Force Two for eight years.
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01:10
(Laughter)
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01:12
Now I have to take off my shoes
or boots to get on an airplane!
or boots to get on an airplane!
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Sada moram skidati cipele ili čizme ako želim ući u zrakoplov!
(Smijeh) (Pljesak)
01:16
(Laughter)
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01:18
(Applause)
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Ispričat ću Vam jednu kratku priču da vam približim kako mi je bilo.
01:25
I'll tell you one quick story
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01:27
to illustrate what
that's been like for me.
that's been like for me.
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01:30
(Laughter)
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Istinita je priča -- svaki dio je istina.
01:31
It's a true story --
every bit of this is true.
every bit of this is true.
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Ubrzo nakon što smo Tipper i ja otišli iz -- Bijele Kuće (Smijeh) --
01:34
Soon after Tipper and I left the --
(Mock sob) White House --
(Mock sob) White House --
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01:38
(Laughter)
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01:40
we were driving from our home
in Nashville to a little farm we have
in Nashville to a little farm we have
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vozili smo se iz našeg doma u Nashvilleu prema maloj farmi koju posjedujemo
01:45
50 miles east of Nashville.
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50 milja istočno od Nashvillea --
01:48
Driving ourselves.
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vozeći se.
01:50
(Laughter)
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01:52
I know it sounds like
a little thing to you, but --
a little thing to you, but --
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Znam da vama to zvuči kao mala stvar, ali -- (Smijeh) --
01:55
(Laughter)
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Pogledao sam u retrovizor i odjednom mi je sinulo.
02:01
I looked in the rear-view mirror
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02:06
and all of a sudden it just hit me.
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Iza nas nije bilo povorke.
02:09
There was no motorcade back there.
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02:11
(Laughter)
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Čuli ste za fantomsku limb bol? (Smijeh)
02:14
You've heard of phantom limb pain?
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02:16
(Laughter)
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To je bio iznajmljeni Ford Taurus. Bilo je doba večere,
02:21
This was a rented Ford Taurus.
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02:25
(Laughter)
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02:27
It was dinnertime,
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i počeli smo tražiti mjesto za jelo.
02:29
and we started looking for a place to eat.
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Bili smo na cesti I-40. Izašli smo na izlazu 238 za Lebanon, Tennessee.
02:33
We were on I-40.
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02:34
We got to Exit 238, Lebanon, Tennessee.
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Sišli smo s autoceste, počeli tražiti -- pronašli smo Shoney's restoran.
02:38
We got off the exit,
we found a Shoney's restaurant.
we found a Shoney's restaurant.
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Lanac povoljnih obiteljskih restorana, za vas koji za njega niste čuli.
02:41
Low-cost family restaurant chain,
for those of you who don't know it.
for those of you who don't know it.
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02:46
We went in and sat down at the booth,
and the waitress came over,
and the waitress came over,
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Ušli smo unutra i sjeli u separe, konobarica je prišla,
napravila veliku buku oko Tipper. (Smijeh)
02:51
made a big commotion over Tipper.
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02:53
(Laughter)
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02:55
She took our order, and then went
to the couple in the booth next to us,
to the couple in the booth next to us,
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Uzela je naše narudžbe, otišla do para koji je sjedio u separeu do nas,
i spustila glas toliko da sam se morao doista naprezati kako bih čuo što govori.
02:59
and she lowered her voice so much,
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03:01
I had to really strain to hear
what she was saying.
what she was saying.
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Rekla je "Da, to su bivši potpredsjednik Al Gore i njegova žena Tipper."
03:04
And she said "Yes, that's former
Vice President Al Gore
Vice President Al Gore
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03:06
and his wife, Tipper."
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03:08
And the man said,
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I čovjek joj je odgovorio, "On je zaista nisko pao." (Smijeh)
03:10
"He's come down a long way, hasn't he?"
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03:12
(Laughter)
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03:17
(Applause)
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03:21
There's been kind
of a series of epiphanies.
of a series of epiphanies.
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Dogodila mi se cijela serija prosvjetljenja.
03:24
(Laughter)
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Već sljedeći dan, naravno potpuno istinita priča,
03:26
The very next day,
continuing the totally true story,
continuing the totally true story,
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03:29
I got on a G-V to fly to Africa
to make a speech in Nigeria,
to make a speech in Nigeria,
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ušao sam u G-5 kako bih odletio u Afriku i održao govor u Nigeriji,
03:35
in the city of Lagos,
on the topic of energy.
on the topic of energy.
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u gradu Lagosu, na temu energije.
Započeo sam govor pričajući im tu istu priču o događajima
03:39
And I began the speech
by telling them the story
by telling them the story
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03:42
of what had just happened
the day before in Nashville.
the day before in Nashville.
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dan prije u Nashvilleu.
Ispričao sam im otprilike jednako kao i vama sada.
03:45
And I told it pretty much the same way
I've just shared it with you:
I've just shared it with you:
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03:49
Tipper and I were driving ourselves,
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Tipper i ja smo se vozili, Shoney's, povoljni lanac obiteljskih restorana,
03:51
Shoney's, low-cost
family restaurant chain,
family restaurant chain,
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ono što je čovjek rekao - smijali su se!
03:53
what the man said -- they laughed.
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03:55
I gave my speech, then went back
out to the airport to fly back home.
out to the airport to fly back home.
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Održao sam govor, a zatim se vratio u zračnu luku kako bih odletio nazad kući.
Zaspao sam u zrakoplovu, dok nismo odjednom, usred noći,
03:59
I fell asleep on the plane
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04:01
until, during the middle
of the night, we landed
of the night, we landed
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sletjeli na Azore kako bismo natočili još goriva.
04:03
on the Azores Islands for refueling.
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Probudio sam se, otvorili su vrata, a ja sam izašao na svjež zrak,
04:06
I woke up, they opened the door,
I went out to get some fresh air,
I went out to get some fresh air,
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pogledao sam van i vidio čovjeka kako trči preko piste.
04:09
and I looked, and there was a man
running across the runway.
running across the runway.
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04:12
And he was waving a piece
of paper, and he was yelling,
of paper, and he was yelling,
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Mahao je komadićem papira i vikao,
"Zovite Washington! Zovite Washington!"
04:15
"Call Washington! Call Washington!"
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04:20
And I thought to myself,
in the middle of the night,
in the middle of the night,
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I pomislio sam, usred noći, usred Atlantika,
što bi to moglo biti krivo u Washingtonu?
04:23
in the middle of the Atlantic,
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04:24
what in the world could be
wrong in Washington?
wrong in Washington?
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Onda sam se sjetio kako bi toga moglo biti puno.
(Smijeh)
04:26
Then I remembered
it could be a bunch of things.
it could be a bunch of things.
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04:29
(Laughter)
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04:34
But what it turned out to be,
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Ali, ispostavilo se da je moje osoblje bilo veoma uzrujano jer je
04:36
was that my staff was extremely upset
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04:40
because one of the wire services
in Nigeria had already written a story
in Nigeria had already written a story
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jedna od nigerijskih dopisničkih kuća već napisala priču o mom govoru.
04:46
about my speech,
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04:47
and it had already been printed in cities
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I ta priča je već bila tiskana u gradovima diljem Sjedinjenih Američkih Država
04:49
all across the United States of America.
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-- bilo je tiskano u Montereyu, provjerio sam. Priča je išla ovako,
04:52
It was printed in Monterey, I checked.
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04:53
(Laughter)
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04:55
And the story began,
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"Bivši potpredsjednik Al Gore jučer je u Nigeriji najavio,
04:58
"Former Vice President Al Gore
announced in Nigeria yesterday," quote:
announced in Nigeria yesterday," quote:
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'Moja žena Tipper i ja otvorili smo lanac povoljnih obiteljskih restorana, nazvali smo ga Shoney's,
05:02
'My wife Tipper and I have opened
a low-cost family restaurant'" --
a low-cost family restaurant'" --
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05:06
(Laughter)
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05:07
"'named Shoney's,
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i sami ga vodimo.'" (Smijeh)
05:09
and we are running it ourselves.'"
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05:10
(Laughter)
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Prije nego što sam se uspio vratiti na teritorij SAD-a,
05:14
Before I could get back to U.S. soil,
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David Letterman i Jay Leno već su počeli
05:16
David Letterman and Jay Leno
had already started in on --
had already started in on --
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one of them had me
in a big white chef's hat,
in a big white chef's hat,
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-- jedan od njih prikazao me s velikom kuharskom kapom,
05:23
Tipper was saying,
"One more burger with fries!"
"One more burger with fries!"
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Tipper je govorila, "Još jedan hamburger, s pomfritom!"
05:26
(Laughter)
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Tri dana kasnije dobio sam lijepo, dugačko, rukom pisano pismo od svog prijatelja i partnera
05:27
Three days later,
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05:28
I got a nice, long, handwritten letter
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05:31
from my friend and partner
and colleague Bill Clinton, saying,
and colleague Bill Clinton, saying,
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i kolege Billa Clintona u kojem je stajalo, "Čestitam na novom restoranu, Al!"
05:34
"Congratulations
on the new restaurant, Al!"
on the new restaurant, Al!"
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(Smijeh)
05:37
(Laughter)
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Volimo slaviti međusobne životne uspjehe.
05:43
We like to celebrate
each other's successes in life.
each other's successes in life.
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05:47
(Laughter)
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Mislio sam govoriti o informacijskoj ekologiji.
05:53
I was going to talk
about information ecology.
about information ecology.
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Ali razmišljao sam, obzirom da sam planirao napraviti doživotnu naviku dolazaka na TED
05:55
But I was thinking that,
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since I plan to make a lifelong habit
of coming back to TED,
of coming back to TED,
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06:01
that maybe I could talk
about that another time.
about that another time.
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da bih mogao o tome pričati drugi put. (Pljesak)
06:04
(Applause)
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Chris Anderson: Dogovoreno!
06:05
Chris Anderson: It's a deal!
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06:07
(Applause)
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Al Gore: Htio bih reći više o onome o čemu me većina vas zatražila da govorim.
06:10
Al Gore: I want to focus
on what many of you have said
on what many of you have said
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06:14
you would like me to elaborate on:
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Što Vi možete učiniti u vezi klimatske krize? Započeo bih...
06:16
What can you do about the climate crisis?
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06:21
I want to start with a couple of --
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Pokazat ću neke nove fotografije, a sumirati ću samo četiri ili pet.
06:24
I'm going to show some new images,
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06:27
and I'm going to recapitulate
just four or five.
just four or five.
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A sad, prezentacija fotografija. Ažuriram je svaki put kad je predstavljam.
06:32
Now, the slide show.
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06:34
I update the slide show
every time I give it.
every time I give it.
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06:37
I add new images,
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Dodajem nove fotografije zato jer naučim nešto novo svaki put kad je pokazujem.
06:39
because I learn more about it
every time I give it.
every time I give it.
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06:42
It's like beach-combing, you know?
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Nešto kao na pješčanoj plaži. Svaki put kad plima dođe i ode,
06:44
Every time the tide comes in and out,
you find some more shells.
you find some more shells.
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pronađete neke nove školjke.
06:47
Just in the last two days, we got
the new temperature records in January.
the new temperature records in January.
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Samo u protekla dva dana dobili smo nove siječanjske temperaturne rekorde.
Samo za Sjedinjene Američke Države. Povijesni prosjek
06:53
This is just for
the United States of America.
the United States of America.
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06:56
Historical average
for Januarys is 31 degrees;
for Januarys is 31 degrees;
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u siječnju iznosi oko 0°C. Prošli mjesec prosjek temperature iznosio je 4°C.
06:59
last month was 39.5 degrees.
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07:03
Now, I know that you wanted some more
bad news about the environment --
bad news about the environment --
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Znam da ste htjeli još loših vijesti koje se tiču okoliša
07:08
I'm kidding.
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-- šalim se -- ali ovo su sumirani slajdovi,
07:10
But these are the recapitulation slides,
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a zatim ću pokazati nove materijale o tome što vi možete učiniti.
07:13
and then I'm going to go into new
material about what you can do.
material about what you can do.
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07:16
But I wanted to elaborate
on a couple of these.
on a couple of these.
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Želio bih prvo elaborirati nekoliko ovih.
Prije svega, ovo je projicirano odredište uz količinu kojom SAD doprinosi globalnom zatopljenju,
07:19
First of all, this is where
we're projected to go
we're projected to go
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07:22
with the U.S. contribution
to global warming,
to global warming,
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uz sadašnje poslovanje. Učinkovitost u struji i u svoj energiji za krajnju potrošnju
07:24
under business as usual.
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07:26
Efficiency in end-use electricity
and end-use of all energy
and end-use of all energy
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07:31
is the low-hanging fruit.
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je voće s niskih grana. Učinkovitost i očuvanje:
07:33
Efficiency and conservation --
it's not a cost; it's a profit.
it's not a cost; it's a profit.
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to nije trošak, već profit. Krivi je predznak.
07:37
The sign is wrong.
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07:40
It's not negative; it's positive.
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Nije negativno, već je pozitivno. To su investicije koje se same isplaćuju.
07:42
These are investments
that pay for themselves.
that pay for themselves.
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07:45
But they are also very effective
in deflecting our path.
in deflecting our path.
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Ali isto tako su jako učinkovite u skretanju s naše staze.
Automobili i kamioni -- pričao sam o tome na prezentaciji,
07:50
Cars and trucks -- I talked
about that in the slideshow,
about that in the slideshow,
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ali želim da to stavite u perspektivu.
07:54
but I want you to put it in perspective.
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07:57
It's an easy, visible target of concern --
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To je laka, vidljiva meta za brigu, i trebala bi biti,
08:02
and it should be --
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08:03
but there is more global warming pollution
that comes from buildings
that comes from buildings
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ali više zagađenja dolazi od zgrada,
nego od automobila i kamiona.
08:08
than from cars and trucks.
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08:10
Cars and trucks are very significant,
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Automobili i kamioni su jako značajni, a mi imamo najniže standarde na svijetu,
08:13
and we have the lowest
standards in the world.
standards in the world.
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i trebali bi se osvrnuti na to. Ali to je dio slagalice.
08:16
And so we should address that.
But it's part of the puzzle.
But it's part of the puzzle.
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Učinkovitost drugog transporta je jednako važna kao i automobili i kamioni!
08:19
Other transportation efficiency
is as important as cars and trucks.
is as important as cars and trucks.
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08:24
Renewables at the current levels
of technological efficiency
of technological efficiency
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Obnovljivi izvori na današnjoj razini tehnološke učinkovitosti,
mogu napraviti ovoliko razlike, i s onim što Vinod, i John Doerr i drugi,
08:28
can make this much difference.
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08:30
And with what Vinod, and John Doerr
and others, many of you here --
and others, many of you here --
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mnogi od vas ovdje -- puno ljudi koji su direktno uključeno u ovo
08:36
there are a lot of people
directly involved in this --
directly involved in this --
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-- taj rascjep će rasti puno brže od sadašnjih projekcija.
08:39
this wedge is going to grow
much more rapidly
much more rapidly
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08:41
than the current projection shows it.
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Prikupljanje i uklanjanje ugljika -- to je što kratica CCS označava
08:43
Carbon Capture and Sequestration --
that's what CCS stands for --
that's what CCS stands for --
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-- će vjerojatno postati ubojita aplikacija
08:49
is likely to become the killer app
that will enable us
that will enable us
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koja će nam omogućiti uporabu fosilnih goriva na siguran način.
08:56
to continue to use fossil fuels
in a way that is safe.
in a way that is safe.
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Nismo još tamo.
09:04
Not quite there yet.
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09:05
OK. Now, what can you do?
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OK. Sada, što vi možete učiniti? Smanjite emisije u vašem domu.
09:11
Reduce emissions in your home.
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Većina tih rashoda je ujedno i profitabilna.
09:13
Most of these expenditures
are also profitable.
are also profitable.
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Izolacija, bolji dizajn, kupovanje zelene struje gdje možete.
09:18
Insulation, better design.
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09:20
Buy green electricity where you can.
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Spomenuo sam automobile -- kupite hibrid. Koristite laganu željeznicu.
09:24
I mentioned automobiles -- buy a hybrid.
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09:28
Use light rail.
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Osmislite još par opcija koje su mnogo bolje. To je važno.
09:30
Figure out some of the other options
that are much better.
that are much better.
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09:33
It's important.
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Budite zeleni potrošač. Izbor vam se pruža sa svime što kupujete,
09:35
Be a green consumer.
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09:36
You have choices with everything you buy,
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09:39
between things that have a harsh effect,
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od stvari koje imaju snažan utjecaj ili mnogo manji
09:43
or a much less harsh effect
on the global climate crisis.
on the global climate crisis.
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utjecaj na globalnu klimatsku krizu.
09:49
Consider this:
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Razmislite o ovome. Donesite odluku o životu bez ugljika.
09:51
Make a decision to live
a carbon-neutral life.
a carbon-neutral life.
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09:55
Those of you who are good at branding,
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Oni koji su dobri u brandingu,
volio bih primiti vaš savjet i pomoć o
09:57
I'd love to get your advice and help
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načinu na koji bi se to moglo prenijeti i spojiti s većinom ljudi.
10:00
on how to say this in a way
that connects with the most people.
that connects with the most people.
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10:06
It is easier than you think.
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Lakše je nego što mislite. Stvarno je.
10:08
It really is.
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Mnogi od nas ovdje su donijeli tu odluku i zapravo je prilično lagano.
10:12
A lot of us in here
have made that decision,
have made that decision,
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10:15
and it is really pretty easy.
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10:17
It means reduce
your carbon dioxide emissions
your carbon dioxide emissions
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Smanjite svoje emisije ugljičnog dioksida s paletom izbora koje donesete,
10:23
with the full range
of choices that you make,
of choices that you make,
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i zatim kupite ili prisvojite neutralizatore za ostatak koji niste
10:26
and then purchase or acquire offsets
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10:30
for the remainder that you have not
completely reduced.
completely reduced.
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potpuno smanjili. A što to znači, je objašnjeno na climatecrisis.net.
10:33
And what it means is elaborated
at climatecrisis.net.
at climatecrisis.net.
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10:40
There is a carbon calculator.
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Tamo se nalazi kalkulator ugljika. Participant Productions su sazvali,
10:44
Participant Productions convened --
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10:47
with my active involvement --
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uključujući moje aktivno sudjelovanje, vodeće svjetske programere za pisanje softvera
10:50
the leading software writers in the world,
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iz područja tajanstvene znanosti izračuna ugljika kako bi konstruirali
10:53
on this arcane science
of carbon calculation,
of carbon calculation,
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10:56
to construct a consumer-friendly
carbon calculator.
carbon calculator.
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kalkulator ugljika koji je jednostavan za korištenje.
11:01
You can very precisely calculate
what your CO2 emissions are,
what your CO2 emissions are,
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Možete vrlo precizno izračunati koja je vaša CO2 emisija,
11:07
and then you will be given
options to reduce.
options to reduce.
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i onda će vam se ponuditi opcije za smanjenje.
11:10
And by the time the movie
comes out in May,
comes out in May,
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I za vrijeme izlaska filma u svibnju, to će biti nadograđeno na 2.0
11:13
this will be updated to 2.0,
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11:15
and we will have click-through
purchases of offsets.
purchases of offsets.
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i moći ćemo kupovati neutralizatore pomoću klikova mišem.
11:19
Next, consider making
your business carbon-neutral.
your business carbon-neutral.
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Nadalje, razmislite o stvaranju vašeg poslovanja ugljično neutralnim. Ponovno, neki od nas su to napravili,
11:23
Again, some of us have done that,
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11:24
and it's not as hard as you think.
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i nije tako teško kao što mislite. Integrirajte klimatska rješenja u sve vaše inovacije,
11:27
Integrate climate solutions
into all of your innovations,
into all of your innovations,
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bez obzira pripadate li tehnološkoj, ili zabavnoj,
11:32
whether you are from the technology,
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11:34
or entertainment, or design
and architecture community.
and architecture community.
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ili zajednici dizajna i arhitekture.
11:37
Invest sustainably.
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Investirajte održivo. Majora je to spomenula.
11:39
Majora mentioned this.
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Slušajte, ukoliko ste investirali novac u menadžere kojima
11:42
Listen, if you have invested money
with managers who you compensate
with managers who you compensate
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plaćate naknade na bazi njihove godišnje izvedbe,
11:48
on the basis of their annual performance,
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11:51
don't ever again complain
about quarterly report CEO management.
about quarterly report CEO management.
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nikada se više nemojte žaliti na kvartalna izvješća menadžmenta.
11:57
Over time, people do
what you pay them to do.
what you pay them to do.
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S vremenom, ljudi naprave ono za što ih plaćate da rade. I ako procjenjuju koliko
12:01
And if they judge how much
they're going to get paid
they're going to get paid
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će biti plaćeni za svoju investiciju u vaš kapital,
12:06
on your capital that they've invested,
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12:09
based on the short-term returns,
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temeljeno na kratkoročnim povratima, dobivat ćete kratkoročne odluke.
12:11
you're going to get short-term decisions.
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12:15
A lot more to be said about that.
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Puno toga će se reći o tome.
12:17
Become a catalyst of change.
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Postanite katalizatori promjene. Podučavajte druge, učite o tome, pričajte o tome.
12:19
Teach others, learn about it,
talk about it.
talk about it.
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Film izlazi -- film je filmska verzija prezentacije
12:24
The movie is a movie version
of the slideshow
of the slideshow
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koju sam prezentirao prije dvije večeri, samo što je mnogo zabavniji. I izlazi u svibnju.
12:27
I gave two nights ago,
except it's a lot more entertaining.
except it's a lot more entertaining.
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12:31
And it comes out in May.
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12:34
Many of you here have the opportunity
to ensure that a lot of people see it.
to ensure that a lot of people see it.
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Mnogi od vas ovdje imaju priliku omogućiti velikom broju ljudi da ga vidi.
Razmislite o slanju nekog u Nashville. Dobro odaberite.
12:39
Consider sending somebody to Nashville.
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12:44
Pick well.
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I ja ću osobno vježbati ljude da prezentiraju ovu prezentaciju, prenamijenjenu,
12:46
And I am personally going to train people
to give this slideshow --
to give this slideshow --
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12:50
re-purposed, with some
of the personal stories obviously replaced
of the personal stories obviously replaced
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s nekom od osobnih priča koje će biti zamijenjene općim pristupom,
12:55
with a generic approach,
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i -- nisu samo slajdovi u pitanju, bitno je što oni znače. I kako su povezani.
12:57
and it's not just the slides,
it's what they mean.
it's what they mean.
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13:00
And it's how they link together.
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I tako ću ovog ljeta držati jedan tečaj
13:01
And so I'm going to be conducting
a course this summer
a course this summer
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za grupu ljudi koji su nominirani od različitih ljudi i koji će ovo prezentirati,
13:06
for a group of people that are
nominated by different folks
nominated by different folks
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13:10
to come and then give it en masse,
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masi, u zajednicama diljem cijele zemlje,
13:12
in communities all across the country,
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13:14
and we're going to update the slideshow
for all of them every single week,
for all of them every single week,
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i za njih ćemo ažurirat prezentaciju svaki tjedan
kako bi ostali u prednosti.
13:19
to keep it right on the cutting edge.
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Radeći sa Larryem Lessigom, biti će, negdje u procesu,
13:22
Working with Larry Lessig, it will be,
somewhere in that process,
somewhere in that process,
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istaknuto s alatima i s ograničenim autorskim pravima,
13:26
posted with tools
and limited-use copyrights,
and limited-use copyrights,
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kako bi mladi ljudi mogli to ispremiješat i napravit na svoj način.
13:31
so that young people can remix it
and do it in their own way.
and do it in their own way.
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13:36
(Applause)
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(Pljesak)
Kome je pala na pamet ideja da se moramo držati podalje od politike?
13:39
Where did anybody get the idea
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13:41
that you ought to stay
arm's length from politics?
arm's length from politics?
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Ako si ti Republikanac, ne znači da te ja pokušavam uvjeriti da budeš
13:43
It doesn't mean
that if you're a Republican,
that if you're a Republican,
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13:45
that I'm trying to convince you
to be a Democrat.
to be a Democrat.
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Demokrat. Isto tako trebamo i Republikance. Ovo je nekad bila dvostranačka stvar,
13:48
We need Republicans as well.
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13:50
This used to be a bipartisan issue,
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i znam da je tome tako i u ovoj grupi. Postanite politički aktivni.
13:52
and I know that
in this group it really is.
in this group it really is.
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13:54
Become politically active.
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Napravite da naša demokracija radi na način na koji bi i trebala raditi.
13:56
Make our democracy work the way
it's supposed to work.
it's supposed to work.
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Podržite ideju limitiranja maksimalne razine emisija ugljičnog dioksida, zagađenja vezanog uz globalno zatopljenje,
13:59
Support the idea of capping
carbon dioxide emissions --
carbon dioxide emissions --
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14:05
global warming pollution --
and trading it.
and trading it.
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i njihovog trgovanja. Evo zašto: tako dugo dok su Sjedinjene Države izvan svjetskog sustava,
14:07
Here's why: as long as the United States
is out of the world system,
is out of the world system,
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14:11
it's not a closed system.
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to nije zatvoreni sustav.
14:13
Once it becomes a closed system,
with U.S. participation,
with U.S. participation,
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Jednom kada postane zatvoreni sustav, sa sudjelovanjem SAD-a
14:17
then everybody
who's on a board of directors --
who's on a board of directors --
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tada će svi oni koji su u odborima direktora
-- koliko ljudi ovdje sjedi u odboru direktora u korporaciji?
14:19
how many people here
serve on the board of directors
serve on the board of directors
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14:22
of a corporation?
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Jednom kada je to zatvoreni sustav, snosit ćete pravnu odgovornost ukoliko ne nagovorite vašeg izvršenog direktora
14:25
Once it's a closed system,
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14:26
you will have legal liability
if you do not urge your CEO
if you do not urge your CEO
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da ostvari maksimalan dohodak putem smanjivanja i trgovanja ugljičnih emisija
14:32
to get the maximum income from reducing
and trading the carbon emissions
and trading the carbon emissions
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koje se mogu izbjeći. Tržište će biti u funkciji rješavanja tog problema ako mi to možemo ostvariti.
14:37
that can be avoided.
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14:38
The market will work
to solve this problem --
to solve this problem --
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14:43
if we can accomplish this.
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Pomognite oko kampanje masovnog uvjeravanja koja će početi ovog proljeća.
14:47
Help with the mass persuasion campaign
that will start this spring.
that will start this spring.
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14:50
We have to change the minds
of the American people.
of the American people.
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Moramo promijeniti svijest Amerikanaca. Jer trenutno
14:53
Because presently, the politicians
do not have permission
do not have permission
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političari nemaju dozvolu da rade ono što bi trebalo biti učinjeno.
14:55
to do what needs to be done.
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A u našem modernom društvu, uloga logike i razuma više ne uključuje
14:58
And in our modern country, the role
of logic and reason no longer includes
of logic and reason no longer includes
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15:03
mediating between wealth and power
the way it once did.
the way it once did.
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posredništvo između bogatstva i moći kao što je nekad uključivala.
15:06
It's now repetition of short, hot-button,
30-second, 28-second television ads.
30-second, 28-second television ads.
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Sada je to ponavljanje kratkih, emocionalnih, 30 sekundnih, 28 sekundi dugačkih televizijskih spotova.
Moramo kupiti mnogo tih promotivnih spotova.
15:12
We have to buy a lot of those ads.
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Kao što su mnogi od vas spomenuli, re-brandirajmo globalno zatopljenje.
15:15
Let's re-brand global warming,
as many of you have suggested.
as many of you have suggested.
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15:19
I like "climate crisis"
instead of "climate collapse,"
instead of "climate collapse,"
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Sviđa mi se klimatska kriza umjesto klimatskog sloma,
ali ponovno, vi koji ste dobri u brendiranju, trebam vašu pomoć oko toga.
15:22
but again, those of you
who are good at branding,
who are good at branding,
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15:24
I need your help on this.
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Netko mi je rekao kako ispit s kojim se sada suočavamo, jedan znanstvenik mi je rekao,
15:26
Somebody said the test
we're facing now, a scientist told me,
we're facing now, a scientist told me,
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jest je li kombinacija odvojenog palca
15:30
is whether the combination
of an opposable thumb
of an opposable thumb
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15:33
and a neocortex is a viable combination.
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i neokorteksa izvediva kombinacija.
15:36
(Laughter)
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To je stvarno istina. Rekao sam jedne večeri, i ponovit ću sada: to nije stvar politike.
15:38
That's really true.
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15:42
I said the other night,
and I'll repeat now:
and I'll repeat now:
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15:46
this is not a political issue.
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15:48
Again, the Republicans here --
this shouldn't be partisan.
this shouldn't be partisan.
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Ponovno, za Republikance koji su ovdje, to ne bi trebalo biti samo za jednu stranku.
Imate više utjecaja nego što imamo neki od nas Demokrata.
15:54
You have more influence
than some of us who are Democrats do.
than some of us who are Democrats do.
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Ovo je prilika. Ne samo ovo, već povezanost s idejama koje su ovdje,
15:58
This is an opportunity.
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15:59
Not just this, but connected
to the ideas that are here,
to the ideas that are here,
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16:04
to bring more coherence to them.
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kako bi ih bolje međusobno povezali.
Mi smo jedno.
16:07
We are one.
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Hvala vam puno, cijenim to.
16:08
Thank you very much, I appreciate it.
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16:11
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Al Gore - Climate advocateNobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions.
Why you should listen
Former Vice President Al Gore is co-founder and chairman of Generation Investment Management. While he’s is a senior partner at Kleiner Perkins Caufield & Byers, and a member of Apple, Inc.’s board of directors, Gore spends the majority of his time as chair of The Climate Reality Project, a nonprofit devoted to solving the climate crisis.
He is the author of the bestsellers Earth in the Balance, An Inconvenient Truth, The Assault on Reason, Our Choice: A Plan to Solve the Climate Crisis, and most recently, The Future: Six Drivers of Global Change. He is the subject of the Oscar-winning documentary An Inconvenient Truth and is the co-recipient, with the Intergovernmental Panel on Climate Change, of the Nobel Peace Prize for 2007 for “informing the world of the dangers posed by climate change.”
Gore was elected to the U.S. House of Representatives in 1976, 1978, 1980 and 1982 and the U.S. Senate in 1984 and 1990. He was inaugurated as the 45th Vice President of the United States on January 20, 1993, and served eight years.
Al Gore | Speaker | TED.com