TED2006
Al Gore: Averting the climate crisis
Al Gore e como evitar a crise climática
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Co mesmo humor e humanidade que exhibiu en "An inconvenient Truth", Al Gore enumera 15 maneiras de como cada un de nós podemos encarar o cambio climático, desde mercarmos un híbrido até inventar unha "etiqueta" máis nova, máis picante para referirnos ao quecemento global.
Al Gore - Climate advocate
Nobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions. Full bio
Nobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions. Full bio
Double-click the English transcript below to play the video.
Moitas grazas, Chris. De verdade, é unha gran honra
00:28
Thank you so much, Chris.
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00:29
And it's truly a great honor
to have the opportunity
to have the opportunity
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ter a oportunidade por segunda vez de vir até este auditorio. Estou moi agradecido.
00:33
to come to this stage twice;
I'm extremely grateful.
I'm extremely grateful.
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Estou entusiasmado con esta conferencia e quero agradecervos a todos os moitos
00:36
I have been blown away by this conference,
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00:39
and I want to thank all of you
for the many nice comments
for the many nice comments
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comentarios amabeis sobre o que dixen a outra noite
00:45
about what I had to say the other night.
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00:47
And I say that sincerely,
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E dígoo con sinceridade, en parte porque --(salouco finxido)-- o necesito (risos)
00:50
partly because (Mock sob)
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00:52
I need that.
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00:53
(Laughter)
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00:59
Put yourselves in my position.
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Póñanse no meu lugar!
01:01
(Laughter)
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Voei no Air Force Two durante oito anos.
01:08
I flew on Air Force Two for eight years.
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01:10
(Laughter)
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01:12
Now I have to take off my shoes
or boots to get on an airplane!
or boots to get on an airplane!
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Agora teño que quitarme os zapatos ou botas ao subir a un avión
(Risos) (Aplausos)
01:16
(Laughter)
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01:18
(Applause)
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Contareilles unha breve historia para ilustrar como me foi.
01:25
I'll tell you one quick story
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01:27
to illustrate what
that's been like for me.
that's been like for me.
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01:30
(Laughter)
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É unha historia real -- cada anaquiño dela é real.
01:31
It's a true story --
every bit of this is true.
every bit of this is true.
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Loguiño de Tipper e eu deixarmos a --(salouco finxido)-- Casa Branca --(Risos)--
01:34
Soon after Tipper and I left the --
(Mock sob) White House --
(Mock sob) White House --
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01:38
(Laughter)
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01:40
we were driving from our home
in Nashville to a little farm we have
in Nashville to a little farm we have
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dirixímonos até a nosa casa en Nashville, unha pequena granxa que temos
01:45
50 miles east of Nashville.
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a 50 millas ao leste de Nashville --
01:48
Driving ourselves.
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no noso propio coche
01:50
(Laughter)
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01:52
I know it sounds like
a little thing to you, but --
a little thing to you, but --
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Xa sei que isto soa algo cativo sen importancia, pero --(Risos)--
01:55
(Laughter)
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Mirei polo espello retrovisor e de súpeto decateime.
02:01
I looked in the rear-view mirror
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02:06
and all of a sudden it just hit me.
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Non había ningunha fileira de coches detrás
02:09
There was no motorcade back there.
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02:11
(Laughter)
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Ouviron falar da dor por un membro amputado? (Risos)
02:14
You've heard of phantom limb pain?
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02:16
(Laughter)
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Éralles un Ford Taurus alugado. Era a hora da cea
02:21
This was a rented Ford Taurus.
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02:25
(Laughter)
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02:27
It was dinnertime,
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e empezamos a buscar un lugar onde comer.
02:29
and we started looking for a place to eat.
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Estabamos na I-40. Collemos a saída 238 por Lebanon, Tennessee.
02:33
We were on I-40.
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02:34
We got to Exit 238, Lebanon, Tennessee.
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Deixamos atrás a saída e empezamos a buscar --atopamos un restaurante Shoney's
02:38
We got off the exit,
we found a Shoney's restaurant.
we found a Shoney's restaurant.
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Unha rede de restaurantes familiares económicos, para quen non o saiba.
02:41
Low-cost family restaurant chain,
for those of you who don't know it.
for those of you who don't know it.
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02:46
We went in and sat down at the booth,
and the waitress came over,
and the waitress came over,
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Entramos e sentamos e a camareira achegouse,
causoulle unha gran impresión a Tipper (Risos)
02:51
made a big commotion over Tipper.
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02:53
(Laughter)
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02:55
She took our order, and then went
to the couple in the booth next to us,
to the couple in the booth next to us,
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Tomounos nota e foi atender á parella que estaba nunha mesa a carón,
e baixou tanto a súa voz que tiven que estricarme para ouvir o que estaba dicindo.
02:59
and she lowered her voice so much,
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03:01
I had to really strain to hear
what she was saying.
what she was saying.
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Dixo: "Si, son o ex-Vicepresidente Al Gore e a súa miller Tipper".
03:04
And she said "Yes, that's former
Vice President Al Gore
Vice President Al Gore
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03:06
and his wife, Tipper."
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03:08
And the man said,
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E o home dixo, "Viroulle moito a vida, non si?" (Risos)
03:10
"He's come down a long way, hasn't he?"
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03:12
(Laughter)
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03:17
(Applause)
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03:21
There's been kind
of a series of epiphanies.
of a series of epiphanies.
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E téñenme acontecido toda unha serie de epifanías coma esta.
03:24
(Laughter)
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No día seguinte, e segue a ser unha historia real,
03:26
The very next day,
continuing the totally true story,
continuing the totally true story,
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03:29
I got on a G-V to fly to Africa
to make a speech in Nigeria,
to make a speech in Nigeria,
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subo a un G-5 para voar até Africa onde tiña que dar unha conferencia en Nixeria,
03:35
in the city of Lagos,
on the topic of energy.
on the topic of energy.
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na cidade de Lagos, sobre a enerxía.
Empecei a conferencia contándolles a historia que nos acontecera
03:39
And I began the speech
by telling them the story
by telling them the story
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03:42
of what had just happened
the day before in Nashville.
the day before in Nashville.
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o día anterior en Nashville
Conteina case igualiño a como a fixen con vostedes
03:45
And I told it pretty much the same way
I've just shared it with you:
I've just shared it with you:
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03:49
Tipper and I were driving ourselves,
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Tipper e eu conducindo o coche, Shoney's: os restaurantes familiares económicos,
03:51
Shoney's, low-cost
family restaurant chain,
family restaurant chain,
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o que dixo o home --riron.
03:53
what the man said -- they laughed.
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03:55
I gave my speech, then went back
out to the airport to fly back home.
out to the airport to fly back home.
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Dei a conferencia, e despois regresei ao aeroporto para volver a casa.
Fiquei durmido no avión, até ben entrada a noite,
03:59
I fell asleep on the plane
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04:01
until, during the middle
of the night, we landed
of the night, we landed
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aterramos nas Azores para repostar.
04:03
on the Azores Islands for refueling.
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Acordei, abriron a porta, e saín para tomar un pouco de ar fresco,
04:06
I woke up, they opened the door,
I went out to get some fresh air,
I went out to get some fresh air,
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e vin que había un home correndo pola pista.
04:09
and I looked, and there was a man
running across the runway.
running across the runway.
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04:12
And he was waving a piece
of paper, and he was yelling,
of paper, and he was yelling,
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Estaba movendo un papel e berraba,
Chame a Washington! Chame a Washington!
04:15
"Call Washington! Call Washington!"
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04:20
And I thought to myself,
in the middle of the night,
in the middle of the night,
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E pensei para min, no medio da noite, no medio do Atlántico,
que irá mal agora en Washington?
04:23
in the middle of the Atlantic,
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04:24
what in the world could be
wrong in Washington?
wrong in Washington?
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Entón lembrei que podían ser unha morea de cousas.
(Risos)
04:26
Then I remembered
it could be a bunch of things.
it could be a bunch of things.
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04:29
(Laughter)
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04:34
But what it turned out to be,
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Mais o que sucedía é que o meu persoal estaba moi desgustado porque
04:36
was that my staff was extremely upset
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04:40
because one of the wire services
in Nigeria had already written a story
in Nigeria had already written a story
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un dos servizos de comunicación de Nixeria escribira sobre a miña conferencia.
04:46
about my speech,
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04:47
and it had already been printed in cities
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E xa fora editada en cidades de todos os EEUU
04:49
all across the United States of America.
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Comprobei que fora impresa en Moterey e dicía así,
04:52
It was printed in Monterey, I checked.
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04:53
(Laughter)
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04:55
And the story began,
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"O ex Vicepresidente Al Gore anunciou onte en Nixeria,
04:58
"Former Vice President Al Gore
announced in Nigeria yesterday," quote:
announced in Nigeria yesterday," quote:
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"A miña muller Tipper e eu acabamos de abrir un restaurante familiar económico co nome de Shoney's,
05:02
'My wife Tipper and I have opened
a low-cost family restaurant'" --
a low-cost family restaurant'" --
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05:06
(Laughter)
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05:07
"'named Shoney's,
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e somos nós mesmos quen o traballamos". (Risos)
05:09
and we are running it ourselves.'"
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05:10
(Laughter)
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Antes de chegar ao solo dos EEUU,
05:14
Before I could get back to U.S. soil,
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David Letterman e Jay Leno xa empezaran
05:16
David Letterman and Jay Leno
had already started in on --
had already started in on --
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05:20
one of them had me
in a big white chef's hat,
in a big white chef's hat,
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--un deles tíñame levando un enorme chapeo branco de cociñeiro,
05:23
Tipper was saying,
"One more burger with fries!"
"One more burger with fries!"
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Tipper dicía, " Unha hamburguesa máis, con patacas!"
05:26
(Laughter)
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Tres días despois, recibín unha longa e amábel carta manuscrita do meu colega
05:27
Three days later,
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05:28
I got a nice, long, handwritten letter
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05:31
from my friend and partner
and colleague Bill Clinton, saying,
and colleague Bill Clinton, saying,
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Bill Clinton que dicía, "Felicidades polo novo restaurante, Al"
05:34
"Congratulations
on the new restaurant, Al!"
on the new restaurant, Al!"
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(Risos)
05:37
(Laughter)
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Gústanos celebrar os éxitos nas nosas vidas.
05:43
We like to celebrate
each other's successes in life.
each other's successes in life.
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05:47
(Laughter)
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Ía falarlles sobre información e ecoloxía.
05:53
I was going to talk
about information ecology.
about information ecology.
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Mais pensaba que desde que decidín acudir con regularidade a TED,
05:55
But I was thinking that,
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since I plan to make a lifelong habit
of coming back to TED,
of coming back to TED,
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06:01
that maybe I could talk
about that another time.
about that another time.
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quizais podería falar diso noutro momento. (Aplausos)
06:04
(Applause)
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Chris Anderson: é un bo trato!
06:05
Chris Anderson: It's a deal!
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06:07
(Applause)
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Al Gore: quero centrarme en aquilo que moitos de vostedes están interesados en que desenvolva.
06:10
Al Gore: I want to focus
on what many of you have said
on what many of you have said
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06:14
you would like me to elaborate on:
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Que poden facer vostedes ante a crise climática? Quero empezar con--
06:16
What can you do about the climate crisis?
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06:21
I want to start with a couple of --
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amosarlles algunhas imaxes, e vou reutilizar só catro ou cinco.
06:24
I'm going to show some new images,
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06:27
and I'm going to recapitulate
just four or five.
just four or five.
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Empecemos coas diapositivas. Renovo o diaporama cada vez que o utilizo.
06:32
Now, the slide show.
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06:34
I update the slide show
every time I give it.
every time I give it.
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06:37
I add new images,
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Engado novas imaxes porque cada vez que expoño o diaporama aprendo algo máis.
06:39
because I learn more about it
every time I give it.
every time I give it.
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06:42
It's like beach-combing, you know?
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É como camiñar pola praia, saben? Cada vez que marea a abala e devala
06:44
Every time the tide comes in and out,
you find some more shells.
you find some more shells.
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atopamos algunha nova cuncha.
06:47
Just in the last two days, we got
the new temperature records in January.
the new temperature records in January.
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Nos últimos dous días, recollemos novos records na temperatura en xaneiro.
E só nos Estados Unidos. A temperatura media en
06:53
This is just for
the United States of America.
the United States of America.
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06:56
Historical average
for Januarys is 31 degrees;
for Januarys is 31 degrees;
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Xaneiro é de 31 graos. O mes pasado tivemos 39.5 graos
06:59
last month was 39.5 degrees.
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07:03
Now, I know that you wanted some more
bad news about the environment --
bad news about the environment --
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Ben, sei que queren máis malas noticias sobre o medio ambiente
07:08
I'm kidding.
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--Estou bromeado-- pero estas son as diapostivas reutilizadas,
07:10
But these are the recapitulation slides,
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e despois vou falar do novo material sobre o que vostedes poden facer.
07:13
and then I'm going to go into new
material about what you can do.
material about what you can do.
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07:16
But I wanted to elaborate
on a couple of these.
on a couple of these.
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Pero quería centrarme nun par destas fotos.
Primeiro de todo, isto é onde temos previsto chegar coa contribución dos Estados Unidos ao quecemento global,
07:19
First of all, this is where
we're projected to go
we're projected to go
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07:22
with the U.S. contribution
to global warming,
to global warming,
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nos negocios coma sempre. Eficiencia no uso final da electricidade e de calquera clase de enerxía
07:24
under business as usual.
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07:26
Efficiency in end-use electricity
and end-use of all energy
and end-use of all energy
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07:31
is the low-hanging fruit.
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é o máis baixo. Eficiencia e conservación:
07:33
Efficiency and conservation --
it's not a cost; it's a profit.
it's not a cost; it's a profit.
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non é un gasto; é un beneficio. O signo está errado.
07:37
The sign is wrong.
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07:40
It's not negative; it's positive.
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Non é negativo; é positivo. Son investimentos que se pagan a si mesmos.
07:42
These are investments
that pay for themselves.
that pay for themselves.
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07:45
But they are also very effective
in deflecting our path.
in deflecting our path.
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Mais eles son moi efectivos en nos desviaren do noso camiño
Coches e camións --Falarei diso nesta diapositiva,
07:50
Cars and trucks -- I talked
about that in the slideshow,
about that in the slideshow,
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pero quero situar isto na súa perspectiva
07:54
but I want you to put it in perspective.
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07:57
It's an easy, visible target of concern --
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É unha evidente causa de preocupación, e debería selo,
08:02
and it should be --
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08:03
but there is more global warming pollution
that comes from buildings
that comes from buildings
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pero hai máis contaminación causante do quecemento global que procede dos edificios
que a causada polos coches e camións.
08:08
than from cars and trucks.
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08:10
Cars and trucks are very significant,
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A dos coches e camións é moi significativa, e nós temos os peores niveis do mundo,
08:13
and we have the lowest
standards in the world.
standards in the world.
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e así deberiamos afrontalo. Pero iso é parte deste quebra-cabezas.
08:16
And so we should address that.
But it's part of the puzzle.
But it's part of the puzzle.
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Outra eficiencia no transporte é tan importante como a dos coches e camións!
08:19
Other transportation efficiency
is as important as cars and trucks.
is as important as cars and trucks.
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08:24
Renewables at the current levels
of technological efficiency
of technological efficiency
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As enerxías renovábeis nos actuais niveis de eficiencia tecnolóxica
poden facer isto moi diferente, e co que Vinod e John Doerr e outros,
08:28
can make this much difference.
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08:30
And with what Vinod, and John Doerr
and others, many of you here --
and others, many of you here --
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moitos de vostedes aquí -- moita xente directamente involucrada nisto
08:36
there are a lot of people
directly involved in this --
directly involved in this --
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-- esta porción vai medrar moito máis rápido do que é previsto polas proxeccións actuais.
08:39
this wedge is going to grow
much more rapidly
much more rapidly
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08:41
than the current projection shows it.
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Captura e Secuestración de Carbono -- É o que CCS significa
08:43
Carbon Capture and Sequestration --
that's what CCS stands for --
that's what CCS stands for --
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é como converterse no derradeiro recurso
08:49
is likely to become the killer app
that will enable us
that will enable us
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que nos permita continuar usando combustíbeis fósiles dun xeito inofensivo.
08:56
to continue to use fossil fuels
in a way that is safe.
in a way that is safe.
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E aínda estamos lonxe.
09:04
Not quite there yet.
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09:05
OK. Now, what can you do?
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Ben. Agora, que é o que poden vostedes facer? Reducir emisións nas súas casas.
09:11
Reduce emissions in your home.
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Moitos deses gastos son ademais beneficiosos.
09:13
Most of these expenditures
are also profitable.
are also profitable.
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Illamento, un mellor deseño, mercar electricidade verde alí onde sexa posíbel.
09:18
Insulation, better design.
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09:20
Buy green electricity where you can.
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Falei dos automóbiles -- merquen un híbrido. Collan o tren
09:24
I mentioned automobiles -- buy a hybrid.
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09:28
Use light rail.
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Averiguar que outras opcións son moito mellores. É importante.
09:30
Figure out some of the other options
that are much better.
that are much better.
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09:33
It's important.
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Ser un consumidor verde. Poden escoller cada vez que compran,
09:35
Be a green consumer.
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09:36
You have choices with everything you buy,
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09:39
between things that have a harsh effect,
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entre cousas que agravan máis ou menos
09:43
or a much less harsh effect
on the global climate crisis.
on the global climate crisis.
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a crise climática global.
09:49
Consider this:
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Teñan en conta. Tomen a decisión de vivir unha vida sen exceso de carbono
09:51
Make a decision to live
a carbon-neutral life.
a carbon-neutral life.
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09:55
Those of you who are good at branding,
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Aqueles de vostedes que sexan bos en marketing
Sería para min un pracer recibir o seu consello e axuda sobre
09:57
I'd love to get your advice and help
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como dicir isto dun xeito que conecte coa maioría da xente.
10:00
on how to say this in a way
that connects with the most people.
that connects with the most people.
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10:06
It is easier than you think.
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É moito máis doado do que pensan. Sen dúbida.
10:08
It really is.
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Moitos de nós xa temos tomada esa decisión e é bastante doada.
10:12
A lot of us in here
have made that decision,
have made that decision,
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10:15
and it is really pretty easy.
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10:17
It means reduce
your carbon dioxide emissions
your carbon dioxide emissions
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Significa: reducir as túas emisións de dióxido de carbono coas moitas e variadas escollas que facemos,
10:23
with the full range
of choices that you make,
of choices that you make,
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e daquela mercar ou conseguir compensacións polo exceso que non puideron
10:26
and then purchase or acquire offsets
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10:30
for the remainder that you have not
completely reduced.
completely reduced.
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reducir completamente. O que quere dicir todo isto está explicado en climatecrisis.net.
10:33
And what it means is elaborated
at climatecrisis.net.
at climatecrisis.net.
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10:40
There is a carbon calculator.
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Hai un calculador de carbono. Participant Productions invitou,
10:44
Participant Productions convened --
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10:47
with my active involvement --
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coa miña activa colaboración, os mellores programadores do mundo
10:50
the leading software writers in the world,
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nesta arcana ciencia do cálculo de carbono para construír unha
10:53
on this arcane science
of carbon calculation,
of carbon calculation,
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10:56
to construct a consumer-friendly
carbon calculator.
carbon calculator.
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calculadora para o consumidor respetuoso de carbono.
11:01
You can very precisely calculate
what your CO2 emissions are,
what your CO2 emissions are,
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Poden vostedes calcular de xeito moi preciso as súas emisións de CO2
11:07
and then you will be given
options to reduce.
options to reduce.
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e daquela ofreceránselle opcións para reducilas.
11:10
And by the time the movie
comes out in May,
comes out in May,
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E cando a película sexa estreada en Maio, actualizaremos isto para a versión 2.0
11:13
this will be updated to 2.0,
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11:15
and we will have click-through
purchases of offsets.
purchases of offsets.
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e poderemos clicar en comprar as compensacións
11:19
Next, consider making
your business carbon-neutral.
your business carbon-neutral.
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Despois, consideren converter os seus negocios en carbono-neutrais. Algúns de nosoutros xa o logramos,
11:23
Again, some of us have done that,
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11:24
and it's not as hard as you think.
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e non é tan difícil como pensan. Integren as solucións climáticas en todas as súas innovacións,
11:27
Integrate climate solutions
into all of your innovations,
into all of your innovations,
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traballen en tecnoloxía, ou entretemento,
11:32
whether you are from the technology,
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11:34
or entertainment, or design
and architecture community.
and architecture community.
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ou deseño e arquitectura.
11:37
Invest sustainably.
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Invistan en sustentabilidade. Xa o dixo Majora.
11:39
Majora mentioned this.
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Escoiten, se vostedes teñen investido cartos en xestores aos que
11:42
Listen, if you have invested money
with managers who you compensate
with managers who you compensate
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recompensan sobre a base do seu traballo anual,
11:48
on the basis of their annual performance,
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11:51
don't ever again complain
about quarterly report CEO management.
about quarterly report CEO management.
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nunca volvan a queixarse do informe trimestral da CEO
11:57
Over time, people do
what you pay them to do.
what you pay them to do.
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Co decorrer do tempo, a xente fai aquilo para o que vostede lles paga. E se eles xulgan canto
12:01
And if they judge how much
they're going to get paid
they're going to get paid
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van receber do capital que vostedes investiron,
12:06
on your capital that they've invested,
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12:09
based on the short-term returns,
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basándose en cálculos a curto prazo, vostedes obterán a cambio decisións tomadas tamén a curto prazo.
12:11
you're going to get short-term decisions.
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12:15
A lot more to be said about that.
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Hai moito máis a dicir sobre isto.
12:17
Become a catalyst of change.
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Tórnense en catalizadores do cambio. Ensinen a outros; aprendan; falen sobre isto.
12:19
Teach others, learn about it,
talk about it.
talk about it.
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A película está pronta --a película é unha versión do diaporama
12:24
The movie is a movie version
of the slideshow
of the slideshow
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que dei hai dúas noites, mais moito máis entretido. E será estreada en maio.
12:27
I gave two nights ago,
except it's a lot more entertaining.
except it's a lot more entertaining.
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12:31
And it comes out in May.
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12:34
Many of you here have the opportunity
to ensure that a lot of people see it.
to ensure that a lot of people see it.
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Moitos de vostedes teñen a oportunidade de asegurar que moita outra xente a vexa.
Pensen en enviar a alguén a Nashville. Escollan ben a persoa.
12:39
Consider sending somebody to Nashville.
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12:44
Pick well.
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E eu personalmente vou formar a xente para que dean este diaporama, reorientada,
12:46
And I am personally going to train people
to give this slideshow --
to give this slideshow --
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12:50
re-purposed, with some
of the personal stories obviously replaced
of the personal stories obviously replaced
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con algunhas das historias persoais obviamente cambiadas por asuntos máis xenéricos,
12:55
with a generic approach,
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e --non é só as diapositivas, é o que significan. E a relación que hai entre elas.
12:57
and it's not just the slides,
it's what they mean.
it's what they mean.
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13:00
And it's how they link together.
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e daquela vou dirixir un curso este verán
13:01
And so I'm going to be conducting
a course this summer
a course this summer
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para un grupo de xente escollida por diferentes colegas para vir e dar a presentación
13:06
for a group of people that are
nominated by different folks
nominated by different folks
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13:10
to come and then give it en masse,
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en masa, en comunidades ao longo do país,
13:12
in communities all across the country,
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13:14
and we're going to update the slideshow
for all of them every single week,
for all of them every single week,
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e actualizaremos a presentación para todos eles cada semana
para mantela perfecta e actualizada.
13:19
to keep it right on the cutting edge.
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Traballarei con Larry Lessig, e nalgún momento de todo este proceso,
13:22
Working with Larry Lessig, it will be,
somewhere in that process,
somewhere in that process,
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a presentación terá ferramentas e dereitos de uso
13:26
posted with tools
and limited-use copyrights,
and limited-use copyrights,
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para que a mocidade poida reeditala e facelo á súa maneira.
13:31
so that young people can remix it
and do it in their own way.
and do it in their own way.
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13:36
(Applause)
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(Aplausos)
De onde tiraron algúns a idea de que debemos distanciarnos da política?
13:39
Where did anybody get the idea
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13:41
that you ought to stay
arm's length from politics?
arm's length from politics?
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Isto non quere dicir que se vostede é un republicano ao que trato de convencer de
13:43
It doesn't mean
that if you're a Republican,
that if you're a Republican,
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13:45
that I'm trying to convince you
to be a Democrat.
to be a Democrat.
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facerse Demócrata. Necesitamos Republicanos tamén. Isto soía ser unha cuestión bipartidista,
13:48
We need Republicans as well.
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13:50
This used to be a bipartisan issue,
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e sei que o é neste grupo. Tórnense politicamente activos.
13:52
and I know that
in this group it really is.
in this group it really is.
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13:54
Become politically active.
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Fagan que a nosa democracia funcione como está suposto que o faga.
13:56
Make our democracy work the way
it's supposed to work.
it's supposed to work.
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Apoien a idea de limitar as emisións de dióxido de carbono, a contaminación que causa o quecemento global,
13:59
Support the idea of capping
carbon dioxide emissions --
carbon dioxide emissions --
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14:05
global warming pollution --
and trading it.
and trading it.
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e o negociar con el. E o por que: mentres os EUA estean fóra do sistema mundial,
14:07
Here's why: as long as the United States
is out of the world system,
is out of the world system,
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14:11
it's not a closed system.
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non será un sistema pechado.
14:13
Once it becomes a closed system,
with U.S. participation,
with U.S. participation,
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Unha vez que o sistema estea pechado, coa participación dos EUA
14:17
then everybody
who's on a board of directors --
who's on a board of directors --
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entón todos aqueles que forman parte do corpo de directores
--cantos dos aquí presentes traballan no corpo directivo dunha corporación?
14:19
how many people here
serve on the board of directors
serve on the board of directors
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14:22
of a corporation?
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Unha vez que o sistema estea pechado, terán vostedes responsabilidade legal se non urxe a súa CEO
14:25
Once it's a closed system,
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14:26
you will have legal liability
if you do not urge your CEO
if you do not urge your CEO
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para conseguir os máximos ingresos por reducir e negociar as emisións de carbono
14:32
to get the maximum income from reducing
and trading the carbon emissions
and trading the carbon emissions
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que poden ser evitadas. O mercado funcionará para solucionar este problema se logramos isto
14:37
that can be avoided.
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14:38
The market will work
to solve this problem --
to solve this problem --
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14:43
if we can accomplish this.
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Axuden coa campaña de persuasión en masa que empezará esta primavera.
14:47
Help with the mass persuasion campaign
that will start this spring.
that will start this spring.
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14:50
We have to change the minds
of the American people.
of the American people.
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Temos que cambiar as mentes dos americanos. Porque nestes intres os
14:53
Because presently, the politicians
do not have permission
do not have permission
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políticos non teñen permiso para facer o que cómpre facermos.
14:55
to do what needs to be done.
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E no noso moderno país, o papel da lóxica e da razón xa non inclúe
14:58
And in our modern country, the role
of logic and reason no longer includes
of logic and reason no longer includes
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15:03
mediating between wealth and power
the way it once did.
the way it once did.
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a mediación entre a saúde e o poder tal e como unha vez o fixo.
15:06
It's now repetition of short, hot-button,
30-second, 28-second television ads.
30-second, 28-second television ads.
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Agora será a repetición de breves, importantes, anuncios de 30 ou 28 segundos.
Temos que mercar moitos destes anuncios.
15:12
We have to buy a lot of those ads.
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Temos que crear unha nova marca para o quecemento global tal e como moitos de vostedes suxeriron.
15:15
Let's re-brand global warming,
as many of you have suggested.
as many of you have suggested.
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15:19
I like "climate crisis"
instead of "climate collapse,"
instead of "climate collapse,"
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A min gústame "crise climática" en lugar de "colapso climático",
mais de novo, todos aqueles de vostedes que son bos coas marcas necesito a súa axuda nisto.
15:22
but again, those of you
who are good at branding,
who are good at branding,
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15:24
I need your help on this.
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Alguén dixo que a proba ante a que estamos, díxomo un científico,
15:26
Somebody said the test
we're facing now, a scientist told me,
we're facing now, a scientist told me,
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é se a combinacion dun polegar oposto
15:30
is whether the combination
of an opposable thumb
of an opposable thumb
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15:33
and a neocortex is a viable combination.
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e un neocortex é unha combinación viábel.
15:36
(Laughter)
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Iso é certo. Dixen a outra noite, e repetireino agora: isto non é unha cuestión política.
15:38
That's really true.
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15:42
I said the other night,
and I'll repeat now:
and I'll repeat now:
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15:46
this is not a political issue.
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15:48
Again, the Republicans here --
this shouldn't be partisan.
this shouldn't be partisan.
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Outra vez para os Republicanos presentes, isto non debería ser unha cuestión partidista.
Vostedes teñen máis influencia da que temos os Demócratas.
15:54
You have more influence
than some of us who are Democrats do.
than some of us who are Democrats do.
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Esta é unha oportunidade. Non só isto, mais conecten coas ideas que hai aquí.
15:58
This is an opportunity.
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15:59
Not just this, but connected
to the ideas that are here,
to the ideas that are here,
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16:04
to bring more coherence to them.
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para facelas máis coherentes.
Nós somos un.
16:07
We are one.
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Moitas grazas, estou moi agradecido.
16:08
Thank you very much, I appreciate it.
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16:11
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Al Gore - Climate advocateNobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions.
Why you should listen
Former Vice President Al Gore is co-founder and chairman of Generation Investment Management. While he’s is a senior partner at Kleiner Perkins Caufield & Byers, and a member of Apple, Inc.’s board of directors, Gore spends the majority of his time as chair of The Climate Reality Project, a nonprofit devoted to solving the climate crisis.
He is the author of the bestsellers Earth in the Balance, An Inconvenient Truth, The Assault on Reason, Our Choice: A Plan to Solve the Climate Crisis, and most recently, The Future: Six Drivers of Global Change. He is the subject of the Oscar-winning documentary An Inconvenient Truth and is the co-recipient, with the Intergovernmental Panel on Climate Change, of the Nobel Peace Prize for 2007 for “informing the world of the dangers posed by climate change.”
Gore was elected to the U.S. House of Representatives in 1976, 1978, 1980 and 1982 and the U.S. Senate in 1984 and 1990. He was inaugurated as the 45th Vice President of the United States on January 20, 1993, and served eight years.
Al Gore | Speaker | TED.com