TED2006
Al Gore: Averting the climate crisis
艾尔·戈尔关于避免气候危机的演讲
Filmed:
Readability: 4.1
3,508,991 views
此次演讲流露出的幽默感和人道主义跟在他的纪录电影”难以忽视的真相“如出一辙，戈尔阐明了15种应对气候危机立马有效的方法而且简单易行，从购买混合动力产品到发明新产品替代碳排放产品，使“全球温室效应”更加深入人心。
Al Gore - Climate advocate
Nobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions. Full bio
Nobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions. Full bio
Double-click the English transcript below to play the video.
非常谢谢，克里斯。的确非常荣幸
00:28
Thank you so much, Chris.
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00:29
And it's truly a great honor
to have the opportunity
to have the opportunity
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能有第二次站在这个台上的机会，我真是非常感激。
00:33
to come to this stage twice;
I'm extremely grateful.
I'm extremely grateful.
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这个会议真是让我感到惊叹不已，我还要谢谢你们留下的
00:36
I have been blown away by this conference,
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00:39
and I want to thank all of you
for the many nice comments
for the many nice comments
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关于我上次演讲的精彩评论
00:45
about what I had to say the other night.
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00:47
And I say that sincerely,
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我是非常真诚的，部分原因是因为--(模拟呜咽)--我的确非常需要！（笑声）
00:50
partly because (Mock sob)
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00:52
I need that.
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00:53
(Laughter)
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00:59
Put yourselves in my position.
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你设身处地为我想想！
01:01
(Laughter)
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我坐了8年的空军二号。
01:08
I flew on Air Force Two for eight years.
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01:10
(Laughter)
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01:12
Now I have to take off my shoes
or boots to get on an airplane!
or boots to get on an airplane!
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不过现在上飞机前我则要脱掉我的鞋子
（笑声）（掌声）
01:16
(Laughter)
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01:18
(Applause)
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我给你讲个小故事来形容我现在是什么样的
01:25
I'll tell you one quick story
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01:27
to illustrate what
that's been like for me.
that's been like for me.
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01:30
(Laughter)
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这是个真实的故事--每一点都是如此。
01:31
It's a true story --
every bit of this is true.
every bit of this is true.
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就在我和Tipper（戈尔妻子）离开白宫稍后不久 --（模拟呜咽） --（笑声）
01:34
Soon after Tipper and I left the --
(Mock sob) White House --
(Mock sob) White House --
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01:38
(Laughter)
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01:40
we were driving from our home
in Nashville to a little farm we have
in Nashville to a little farm we have
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我们驱车从纳什维尔的家开到
01:45
50 miles east of Nashville.
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我们在东边50里外的一个小农场--
01:48
Driving ourselves.
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自己开车
01:50
(Laughter)
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01:52
I know it sounds like
a little thing to you, but --
a little thing to you, but --
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我知道这对你们来说是小事一桩，但是 --（笑声）--
01:55
(Laughter)
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正当我看着后视镜的时候，突然感到非常惊奇。
02:01
I looked in the rear-view mirror
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02:06
and all of a sudden it just hit me.
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后面竟然没有车队。
02:09
There was no motorcade back there.
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02:11
(Laughter)
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你们听过幻肢痛么？
02:14
You've heard of phantom limb pain?
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02:16
(Laughter)
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这辆福特Taurus是租来的，这时刚好是晚饭的时候
02:21
This was a rented Ford Taurus.
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02:25
(Laughter)
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02:27
It was dinnertime,
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我们就开始找吃饭的地方
02:29
and we started looking for a place to eat.
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我们在40号洲际公路上，要在238出口下到田纳西州的黎巴嫩市
02:33
We were on I-40.
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02:34
We got to Exit 238, Lebanon, Tennessee.
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我们从出口下来，开始寻找一家--我们找到了Shoney餐馆。
02:38
We got off the exit,
we found a Shoney's restaurant.
we found a Shoney's restaurant.
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你们有些人也许不知道，这是家低成本的家庭连锁餐厅
02:41
Low-cost family restaurant chain,
for those of you who don't know it.
for those of you who don't know it.
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02:46
We went in and sat down at the booth,
and the waitress came over,
and the waitress came over,
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我们走进去后坐在小亭子里，女服务员也走了过来。
我跟Tipper引起了一阵骚动。（笑声）
02:51
made a big commotion over Tipper.
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02:53
(Laughter)
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02:55
She took our order, and then went
to the couple in the booth next to us,
to the couple in the booth next to us,
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她写单后走到我们旁边亭子里的一对情侣边，
然后她的声音变得非常小以至于我要竖起耳朵才能听到她在说什么
02:59
and she lowered her voice so much,
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03:01
I had to really strain to hear
what she was saying.
what she was saying.
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接着她说”是的，他们就是前副总统艾尔·戈尔和他的妻子Tipper。“
03:04
And she said "Yes, that's former
Vice President Al Gore
Vice President Al Gore
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03:06
and his wife, Tipper."
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03:08
And the man said,
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那个男的接着说，“他已经非常努力了，不是吗？“
03:10
"He's come down a long way, hasn't he?"
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03:12
(Laughter)
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03:17
(Applause)
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03:21
There's been kind
of a series of epiphanies.
of a series of epiphanies.
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已经算是有些显灵了。
03:24
(Laughter)
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第二天，继续一个完全真实的故事。
03:26
The very next day,
continuing the totally true story,
continuing the totally true story,
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03:29
I got on a G-V to fly to Africa
to make a speech in Nigeria,
to make a speech in Nigeria,
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我登上G-5就飞到非洲的尼尔利亚做演讲去了，
03:35
in the city of Lagos,
on the topic of energy.
on the topic of energy.
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在首都拉各斯，主题则是关于能源。
而演讲开始我则把前一天发生在纳什维尔州
03:39
And I began the speech
by telling them the story
by telling them the story
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03:42
of what had just happened
the day before in Nashville.
the day before in Nashville.
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的故事讲了一遍。
就如同刚刚我给你们讲的故事一模一样。
03:45
And I told it pretty much the same way
I've just shared it with you:
I've just shared it with you:
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03:49
Tipper and I were driving ourselves,
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我妻子和我自己开车，Shoney's餐馆，低成本家庭连锁餐厅
03:51
Shoney's, low-cost
family restaurant chain,
family restaurant chain,
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饭店那个男人的话--然后观众笑了
03:53
what the man said -- they laughed.
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03:55
I gave my speech, then went back
out to the airport to fly back home.
out to the airport to fly back home.
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演讲完后就开到飞机场飞回老家了
接着我就在飞机上睡着了，直到三更半夜才醒来，
03:59
I fell asleep on the plane
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04:01
until, during the middle
of the night, we landed
of the night, we landed
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飞机在亚速尔群岛降落加油。
04:03
on the Azores Islands for refueling.
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我醒了过来，走出飞机去呼吸点新鲜空气，
04:06
I woke up, they opened the door,
I went out to get some fresh air,
I went out to get some fresh air,
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然后我看到有个人跑过飞机跑道
04:09
and I looked, and there was a man
running across the runway.
running across the runway.
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04:12
And he was waving a piece
of paper, and he was yelling,
of paper, and he was yelling,
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他一边挥舞着一张纸，一边大喊，
”打电话给华盛顿！打电话给华盛顿！“
04:15
"Call Washington! Call Washington!"
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04:20
And I thought to myself,
in the middle of the night,
in the middle of the night,
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然后我自己在那思考，三更半夜在大西洋的中心
那么华盛顿能有什么出错呢？
04:23
in the middle of the Atlantic,
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04:24
what in the world could be
wrong in Washington?
wrong in Washington?
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接下来我记起来原来还是有很多事情的。
（笑声）
04:26
Then I remembered
it could be a bunch of things.
it could be a bunch of things.
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04:29
(Laughter)
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04:34
But what it turned out to be,
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但是结果证明原来是我的员工的极度烦躁
04:36
was that my staff was extremely upset
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04:40
because one of the wire services
in Nigeria had already written a story
in Nigeria had already written a story
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因为尼尔利亚有一家通讯社已经把我的演讲写成一个故事
04:46
about my speech,
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04:47
and it had already been printed in cities
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并且已经印出来在全美发行了
04:49
all across the United States of America.
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-- 我查过了是在蒙特利尔印刷的，而写的故事则是这样开头的，
04:52
It was printed in Monterey, I checked.
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04:53
(Laughter)
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04:55
And the story began,
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”前副总统艾尔·戈尔前天在尼尔利亚声明，
04:58
"Former Vice President Al Gore
announced in Nigeria yesterday," quote:
announced in Nigeria yesterday," quote:
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‘我与我妻子Tipper开了一家低成本家庭连锁餐厅，名为Shoney's,
05:02
'My wife Tipper and I have opened
a low-cost family restaurant'" --
a low-cost family restaurant'" --
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05:06
(Laughter)
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05:07
"'named Shoney's,
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而且是有我们自己经营的。“
05:09
and we are running it ourselves.'"
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05:10
(Laughter)
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在我回到美国本土前，
05:14
Before I could get back to U.S. soil,
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戴维莱特曼和杰伊莱诺已经开始在搞这些生意了
05:16
David Letterman and Jay Leno
had already started in on --
had already started in on --
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05:20
one of them had me
in a big white chef's hat,
in a big white chef's hat,
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-- 他们中的一个人还让我戴了个很大的大厨帽呢，
05:23
Tipper was saying,
"One more burger with fries!"
"One more burger with fries!"
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Tipper还说,"再来一个汉堡包加薯条！“
05:26
(Laughter)
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三天后，我从我的朋友兼伙伴兼同事比尔克林顿哪里收到一封
05:27
Three days later,
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05:28
I got a nice, long, handwritten letter
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05:31
from my friend and partner
and colleague Bill Clinton, saying,
and colleague Bill Clinton, saying,
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手写，精美兼很长的一封信，内容是，”艾尔，祝新餐馆开张！”
05:34
"Congratulations
on the new restaurant, Al!"
on the new restaurant, Al!"
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（笑声）
05:37
(Laughter)
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我们喜欢在对方成功的时候互相祝福
05:43
We like to celebrate
each other's successes in life.
each other's successes in life.
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05:47
(Laughter)
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我要谈一谈信息生态学。
05:53
I was going to talk
about information ecology.
about information ecology.
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但是我又在想也许我可能计划把TED演讲当作我毕生的习惯，
05:55
But I was thinking that,
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05:58
since I plan to make a lifelong habit
of coming back to TED,
of coming back to TED,
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06:01
that maybe I could talk
about that another time.
about that another time.
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那样的话也许我可以在其他的时候讲-指信息生态学（鼓掌）
06:04
(Applause)
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克里斯 安德森： 一言为定！
06:05
Chris Anderson: It's a deal!
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06:07
(Applause)
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我现在主要想谈一谈你们最关心的问题
06:10
Al Gore: I want to focus
on what many of you have said
on what many of you have said
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06:14
you would like me to elaborate on:
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对于气候危机你可以做什么呢？我想从这点开始谈--
06:16
What can you do about the climate crisis?
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06:21
I want to start with a couple of --
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我要给你们展示一些新的照片，当然还有四五张也需要要重新展示
06:24
I'm going to show some new images,
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06:27
and I'm going to recapitulate
just four or five.
just four or five.
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现在看幻灯片，我每次都会更新这些幻灯片的。
06:32
Now, the slide show.
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06:34
I update the slide show
every time I give it.
every time I give it.
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06:37
I add new images,
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我每次更新的时候都会加新的图片进去，其中也许到了许多新的。
06:39
because I learn more about it
every time I give it.
every time I give it.
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06:42
It's like beach-combing, you know?
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就像那些在潮汐间隔的海滩中找宝物一般，
06:44
Every time the tide comes in and out,
you find some more shells.
you find some more shells.
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你会找到更多的贝壳。
06:47
Just in the last two days, we got
the new temperature records in January.
the new temperature records in January.
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刚刚在昨天，我们就得到了新的一月份的温度记录。
这仅仅是美国的，一月份的历史平局记录是31度。
06:53
This is just for
the United States of America.
the United States of America.
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06:56
Historical average
for Januarys is 31 degrees;
for Januarys is 31 degrees;
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上个一月份是39.5度。
06:59
last month was 39.5 degrees.
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07:03
Now, I know that you wanted some more
bad news about the environment --
bad news about the environment --
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现在，我知道你想要更多的关于环境的坏新闻
07:08
I'm kidding.
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--只是个玩笑-- 但这些只是重述幻灯片，
07:10
But these are the recapitulation slides,
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然后我将会谈论关于你能做什么的新内容。
07:13
and then I'm going to go into new
material about what you can do.
material about what you can do.
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07:16
But I wanted to elaborate
on a couple of these.
on a couple of these.
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但我想先说明下这些东西。
首先，这是我们估计到的关于美国对全球温室效应的贡献，
07:19
First of all, this is where
we're projected to go
we're projected to go
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07:22
with the U.S. contribution
to global warming,
to global warming,
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在普通情况下对于电力和能源的最终使用的效率
07:24
under business as usual.
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07:26
Efficiency in end-use electricity
and end-use of all energy
and end-use of all energy
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07:31
is the low-hanging fruit.
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就像踮脚就能够着的果实，非常低的。 效率和对自然环境的保护：
07:33
Efficiency and conservation --
it's not a cost; it's a profit.
it's not a cost; it's a profit.
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不是成本，而是利润。 信号是错误的。
07:37
The sign is wrong.
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07:40
It's not negative; it's positive.
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不是负面效应，而是正面的。这些都是为自己支付的投资。
07:42
These are investments
that pay for themselves.
that pay for themselves.
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07:45
But they are also very effective
in deflecting our path.
in deflecting our path.
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但是它们在转移我们思想的时候也是非常有效的。
汽车和火车--我在上次幻灯片的时候谈到过，
07:50
Cars and trucks -- I talked
about that in the slideshow,
about that in the slideshow,
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但是我希望你们能够先思考一下。
07:54
but I want you to put it in perspective.
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07:57
It's an easy, visible target of concern --
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这应该是我们所忧虑的目标里比较容易和显而易见的一个了，
08:02
and it should be --
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08:03
but there is more global warming pollution
that comes from buildings
that comes from buildings
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但是相对于汽车和货车，对于全球温室效应的污染则更多
来自于建筑物。
08:08
than from cars and trucks.
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08:10
Cars and trucks are very significant,
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汽车和货车是非常明显的，因为我们的标准是全世界最低的。
08:13
and we have the lowest
standards in the world.
standards in the world.
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这样的话我们应该解决这个问题，但是这又是个伤脑筋的难题。
08:16
And so we should address that.
But it's part of the puzzle.
But it's part of the puzzle.
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其他交通工具的效率当然也应和汽车货车一样！
08:19
Other transportation efficiency
is as important as cars and trucks.
is as important as cars and trucks.
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08:24
Renewables at the current levels
of technological efficiency
of technological efficiency
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可再生能源目前水平的技术效率
可以大大的改变现状， 而且还有维诺德和约翰·多尔等等
08:28
can make this much difference.
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08:30
And with what Vinod, and John Doerr
and others, many of you here --
and others, many of you here --
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你们中的许多人直接参与其中
08:36
there are a lot of people
directly involved in this --
directly involved in this --
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--这个楔形的成长要比我们目前所预计的要迅速的多。
08:39
this wedge is going to grow
much more rapidly
much more rapidly
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08:41
than the current projection shows it.
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碳捕捉及封存技术--就是CCS代表的意思
08:43
Carbon Capture and Sequestration --
that's what CCS stands for --
that's what CCS stands for --
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--很有可能变成杀手级的应用
08:49
is likely to become the killer app
that will enable us
that will enable us
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它将使我们能够继续安全的使用矿物燃料。
08:56
to continue to use fossil fuels
in a way that is safe.
in a way that is safe.
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不过技术上还不是非常的成熟。
09:04
Not quite there yet.
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09:05
OK. Now, what can you do?
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OK,现在，你在家里可以做什么来减少排放呢？
09:11
Reduce emissions in your home.
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大多数这些支出也是有利可图的。
09:13
Most of these expenditures
are also profitable.
are also profitable.
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尽可能的购买绝缘，更优设计和绿色电力的产品。
09:18
Insulation, better design.
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09:20
Buy green electricity where you can.
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如同我提到的汽车--购买混合动力或者坐轻轨。
09:24
I mentioned automobiles -- buy a hybrid.
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09:28
Use light rail.
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想出一些其他更好的替代方案，这是非常重要的。
09:30
Figure out some of the other options
that are much better.
that are much better.
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09:33
It's important.
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成为一个环保消费者，对于你买的所有东西都要选择，
09:35
Be a green consumer.
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09:36
You have choices with everything you buy,
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09:39
between things that have a harsh effect,
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比较哪个产品对于全球气候危机的影响大
09:43
or a much less harsh effect
on the global climate crisis.
on the global climate crisis.
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还是小
09:49
Consider this:
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考虑这点，下决心去拥有一个碳中性的生活。
09:51
Make a decision to live
a carbon-neutral life.
a carbon-neutral life.
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09:55
Those of you who are good at branding,
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对于你们中那些熟悉品牌运作的人，
我希望可以从你们那里得到建议和帮助
09:57
I'd love to get your advice and help
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关于如何让人知道这是关乎大多数人的利益。
10:00
on how to say this in a way
that connects with the most people.
that connects with the most people.
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10:06
It is easier than you think.
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这比你想象的要容易些，真的。
10:08
It really is.
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你们中的许多人已经做出了合适的决定，这真的是相当容易。
10:12
A lot of us in here
have made that decision,
have made that decision,
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10:15
and it is really pretty easy.
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10:17
It means reduce
your carbon dioxide emissions
your carbon dioxide emissions
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在做各种选择前尽量选那些可以减少二氧化碳排放量的，
10:23
with the full range
of choices that you make,
of choices that you make,
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而且还要对那些没做到的决定作出合适的补偿
10:26
and then purchase or acquire offsets
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10:30
for the remainder that you have not
completely reduced.
completely reduced.
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具体什么意思可以看 climatecrisis.net 网站上的说明。
10:33
And what it means is elaborated
at climatecrisis.net.
at climatecrisis.net.
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10:40
There is a carbon calculator.
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哪里有个碳排量计算器。可以计算你的碳排放量。
10:44
Participant Productions convened --
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10:47
with my active involvement --
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由于我积极的参与其中，全球最棒的软件设计师
10:50
the leading software writers in the world,
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根据碳排放的计算公式设计出这个
10:53
on this arcane science
of carbon calculation,
of carbon calculation,
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10:56
to construct a consumer-friendly
carbon calculator.
carbon calculator.
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非常友好的碳排放计算器.
11:01
You can very precisely calculate
what your CO2 emissions are,
what your CO2 emissions are,
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你可以非常精确的计算出你的碳排放量.
11:07
and then you will be given
options to reduce.
options to reduce.
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然后还会给出如何减少碳排放的建议.
11:10
And by the time the movie
comes out in May,
comes out in May,
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等五月份电影出来的时候,这个版本也会升级到2.0.
11:13
this will be updated to 2.0,
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11:15
and we will have click-through
purchases of offsets.
purchases of offsets.
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更新中包括能够购买碳排放抵消的功能
11:19
Next, consider making
your business carbon-neutral.
your business carbon-neutral.
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接下来，关于如何使你的商业碳中和化，当然，我们中的许多人已经做到了。
11:23
Again, some of us have done that,
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11:24
and it's not as hard as you think.
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其实这不是你想的那么难，只要把气候危机解决方案融入到所有的革新当中。
11:27
Integrate climate solutions
into all of your innovations,
into all of your innovations,
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不管你是处于科技领域或娱乐事业，
11:32
whether you are from the technology,
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11:34
or entertainment, or design
and architecture community.
and architecture community.
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或设计行业和社区建筑。
11:37
Invest sustainably.
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持续的投资，姆吉拉提及过这个。
11:39
Majora mentioned this.
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听着，如果你必须要和一个他的报酬是基于
11:42
Listen, if you have invested money
with managers who you compensate
with managers who you compensate
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年度绩效的经理人的话。
11:48
on the basis of their annual performance,
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11:51
don't ever again complain
about quarterly report CEO management.
about quarterly report CEO management.
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别再抱怨季度报告里关于首席执行官的管理
11:57
Over time, people do
what you pay them to do.
what you pay them to do.
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久而久之，人们会做你付钱让他们去做的事，而且如果他们断定
12:01
And if they judge how much
they're going to get paid
they're going to get paid
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基于他们投资的多少而获得多少的话。
12:06
on your capital that they've invested,
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12:09
based on the short-term returns,
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根据短期回报率，你必须做出短期决策。
12:11
you're going to get short-term decisions.
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12:15
A lot more to be said about that.
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关于这个有太多需要说了。
12:17
Become a catalyst of change.
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成为一个促进改变的人，教导其他人，学习它，讨论它。
12:19
Teach others, learn about it,
talk about it.
talk about it.
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关于电影发行--其实电影只是这个幻灯片我2天前演讲的的电影版本
12:24
The movie is a movie version
of the slideshow
of the slideshow
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除了电影比较更具娱乐性，电影在五月份发行。
12:27
I gave two nights ago,
except it's a lot more entertaining.
except it's a lot more entertaining.
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12:31
And it comes out in May.
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12:34
Many of you here have the opportunity
to ensure that a lot of people see it.
to ensure that a lot of people see it.
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你们中的许多人有机会可以让更多的人去看这个电影。
考虑送一些人去纳什维尔看。
12:39
Consider sending somebody to Nashville.
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12:44
Pick well.
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然后我个人也会训练一些人去做这个演讲，重新利用.
12:46
And I am personally going to train people
to give this slideshow --
to give this slideshow --
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12:50
re-purposed, with some
of the personal stories obviously replaced
of the personal stories obviously replaced
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其中的一些明显的个人故事只好用一般方法代替了。
12:55
with a generic approach,
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当然不只只是这些幻灯片，而是它们蕴含的意思以及如何使他们联系起来。
12:57
and it's not just the slides,
it's what they mean.
it's what they mean.
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13:00
And it's how they link together.
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这样的话我就会在今年夏天带一个课程
13:01
And so I'm going to be conducting
a course this summer
a course this summer
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给那帮获得提名的人们上一课。
13:06
for a group of people that are
nominated by different folks
nominated by different folks
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13:10
to come and then give it en masse,
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全体的，在全国各地的社区，
13:12
in communities all across the country,
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13:14
and we're going to update the slideshow
for all of them every single week,
for all of them every single week,
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每个星期我们也会为他们更新这些幻灯片
来保证资料都处在最前沿。
13:19
to keep it right on the cutting edge.
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和拉里·莱斯格一起工作，那会是，在过程中的某个阶段。
13:22
Working with Larry Lessig, it will be,
somewhere in that process,
somewhere in that process,
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用工具和限量使用版权来张贴，
13:26
posted with tools
and limited-use copyrights,
and limited-use copyrights,
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那样的话年轻人就可以用他们自己的方法重新制作。
13:31
so that young people can remix it
and do it in their own way.
and do it in their own way.
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13:36
(Applause)
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(掌声)
人们都是从哪里得知应该跟政治保持距离呢？
13:39
Where did anybody get the idea
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13:41
that you ought to stay
arm's length from politics?
arm's length from politics?
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这无关你是否是共和党人然后我要说服你变成一个民主党人士。
13:43
It doesn't mean
that if you're a Republican,
that if you're a Republican,
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13:45
that I'm trying to convince you
to be a Democrat.
to be a Democrat.
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我们也需要共和党人。这是个两党连立的问题，
13:48
We need Republicans as well.
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13:50
This used to be a bipartisan issue,
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据我所知这在我们这个团体里面的确是如此的。变成政治活跃人士。
13:52
and I know that
in this group it really is.
in this group it really is.
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13:54
Become politically active.
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使我们的民主照着原本应该的方式来运作。
13:56
Make our democracy work the way
it's supposed to work.
it's supposed to work.
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支持关于二氧化碳排放和全球温室效应污染的理念，
13:59
Support the idea of capping
carbon dioxide emissions --
carbon dioxide emissions --
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14:05
global warming pollution --
and trading it.
and trading it.
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并且补偿这一切，这是因为，由于美国在这个世界体系之外，
14:07
Here's why: as long as the United States
is out of the world system,
is out of the world system,
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14:11
it's not a closed system.
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但是这又不是个封闭的体系。
14:13
Once it becomes a closed system,
with U.S. participation,
with U.S. participation,
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4047
但是一旦它变成了封闭的体系，不管美国是否参与，
14:17
then everybody
who's on a board of directors --
who's on a board of directors --
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那样的话每个人都成为董事会成员了
--这里有多少人是公司里面的董事会成员呢？
14:19
how many people here
serve on the board of directors
serve on the board of directors
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14:22
of a corporation?
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一旦它成为一个封闭的体系，你将背负法律上的责任如果你不督促你的CEO
14:25
Once it's a closed system,
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14:26
you will have legal liability
if you do not urge your CEO
if you do not urge your CEO
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从减少和补偿可以避免的碳排放方面获得最大的收入。
14:32
to get the maximum income from reducing
and trading the carbon emissions
and trading the carbon emissions
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如果我们能够实现它的话那么市场先生将会自己去解决这个问题。
14:37
that can be avoided.
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14:38
The market will work
to solve this problem --
to solve this problem --
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14:43
if we can accomplish this.
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2217
从今年春天开始的大众劝说运动的帮助。
14:47
Help with the mass persuasion campaign
that will start this spring.
that will start this spring.
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3385
14:50
We have to change the minds
of the American people.
of the American people.
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2508
我们必须去改变美国人民的观念。
14:53
Because presently, the politicians
do not have permission
do not have permission
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因为现在的政治不允许去做一些需要做的事。
14:55
to do what needs to be done.
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在一个现代化国家，逻辑和理性的作用已不再只包括
14:58
And in our modern country, the role
of logic and reason no longer includes
of logic and reason no longer includes
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15:03
mediating between wealth and power
the way it once did.
the way it once did.
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2954
以前所做的关于财富和权力的调解。
15:06
It's now repetition of short, hot-button,
30-second, 28-second television ads.
30-second, 28-second television ads.
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现在已经是短的，热门的，30秒，28秒的电视广告的重复播放。
我们必须要买许多这样的广告。
15:12
We have to buy a lot of those ads.
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让我们把全球变暖这个品牌重新包装一下，就如许多人建议的那样。
15:15
Let's re-brand global warming,
as many of you have suggested.
as many of you have suggested.
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15:19
I like "climate crisis"
instead of "climate collapse,"
instead of "climate collapse,"
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相对于气候崩溃我更喜欢气候危机这个叫法，
老调重谈一下，如果你们谁对品牌运作方面相当在行的话，我需要你们的帮助。
15:22
but again, those of you
who are good at branding,
who are good at branding,
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15:24
I need your help on this.
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1405
有个科学家告诉我，有人说我们现在面对的检验是，
15:26
Somebody said the test
we're facing now, a scientist told me,
we're facing now, a scientist told me,
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对生拇指和新皮层的组合是否是
15:30
is whether the combination
of an opposable thumb
of an opposable thumb
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3084
15:33
and a neocortex is a viable combination.
279
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一种可以实行的组合。
15:36
(Laughter)
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这是真的。上次我也说过了，但是我现在再重复一次：这不是政治问题。
15:38
That's really true.
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15:42
I said the other night,
and I'll repeat now:
and I'll repeat now:
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3400
15:46
this is not a political issue.
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2165
15:48
Again, the Republicans here --
this shouldn't be partisan.
this shouldn't be partisan.
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5539
今天来的共和党人们，这不应该是党派性的。
你甚至比在我们这里的有些共和党人更加具有影响力。
15:54
You have more influence
than some of us who are Democrats do.
than some of us who are Democrats do.
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3640
这不止是个很好的机会，更可以把今天我们在这里的想法连接到
15:58
This is an opportunity.
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1476
15:59
Not just this, but connected
to the ideas that are here,
to the ideas that are here,
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4852
16:04
to bring more coherence to them.
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1928
并一致的带给其他人。
我们是整体。
16:07
We are one.
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谢谢感谢，我非常的感激。
16:08
Thank you very much, I appreciate it.
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16:11
(Applause)
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（掌声）
ABOUT THE SPEAKER
Al Gore - Climate advocateNobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions.
Why you should listen
Former Vice President Al Gore is co-founder and chairman of Generation Investment Management. While he’s is a senior partner at Kleiner Perkins Caufield & Byers, and a member of Apple, Inc.’s board of directors, Gore spends the majority of his time as chair of The Climate Reality Project, a nonprofit devoted to solving the climate crisis.
He is the author of the bestsellers Earth in the Balance, An Inconvenient Truth, The Assault on Reason, Our Choice: A Plan to Solve the Climate Crisis, and most recently, The Future: Six Drivers of Global Change. He is the subject of the Oscar-winning documentary An Inconvenient Truth and is the co-recipient, with the Intergovernmental Panel on Climate Change, of the Nobel Peace Prize for 2007 for “informing the world of the dangers posed by climate change.”
Gore was elected to the U.S. House of Representatives in 1976, 1978, 1980 and 1982 and the U.S. Senate in 1984 and 1990. He was inaugurated as the 45th Vice President of the United States on January 20, 1993, and served eight years.
Al Gore | Speaker | TED.com