TED2011
Carlo Ratti: Architecture that senses and responds
Carlo Ratti: Arhitektura koja osjeća i odgovara
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Sa svojim timom u OSJEĆAJnom gradskom laboratoriju, MIT-evac Carlo Ratti izrađuje sjajne stvari stavljajući osjećaje u podatke koje stvaramo. On izvlači iz pasivnih skupova podataka -- poput poziva koje uspostavljamo, smeća koje bacamo -- kako bi stvorio iznenađujuće vizualizacije gradskog života. I on i njegov tim stvaraju nevejrojatna interaktivna okruženja iz vode u pokretu i letećeg svijetla, koji su pogonjeni jednostavnim gestama koje senzori hvataju.
Carlo Ratti - Architect and engineer
Carlo Ratti directs the MIT SENSEable City Lab, which explores the "real-time city" by studying the way sensors and electronics relate to the built environment. Full bio
Carlo Ratti directs the MIT SENSEable City Lab, which explores the "real-time city" by studying the way sensors and electronics relate to the built environment. Full bio
Double-click the English transcript below to play the video.
00:15
Good afternoon, everybody.
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Dobar dan, svima.
00:17
I've got something to show you.
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Imam nešto za pokazati vama.
00:37
(Laughter)
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(Smijeh)
00:39
Think about this as a pixel, a flying pixel.
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Zamislite da je ovo piksel, leteći piksel.
00:42
This is what we call, in our lab, sensible design.
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Ovo je što mi zovemo, u našem laboratoriju, razuman dizajn.
00:45
Let me tell you a bit about it.
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Dopustite mi da vam ispričam malo o tome.
00:47
Now if you take this picture -- I'm Italian originally,
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Sada, ako uzmete ovu sliku -- ja sam Talijan,
00:50
and every boy in Italy grows up
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i svaki dječak u Italiji raste
00:52
with this picture on the wall of his bedroom --
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s ovom slikom na zidu svoje spavaće sobe.
00:54
but the reason I'm showing you this
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Ali razlog zašto vam ovo pokazujem
00:56
is that something very interesting
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jest što se nešto jako zanimljivo
00:58
happened in Formula 1 racing
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dogodilo u utrkama Formule 1
01:00
over the past couple of decades.
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tijekom posljednjih nekoliko desetljeća.
01:02
Now some time ago,
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Prije nekog vremena,
01:04
if you wanted to win a Formula 1 race,
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ako ste htjeli osvojiti utrku Formule 1,
01:06
you take a budget, and you bet your budget
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uzeli biste budžet i kladili bi se tim budžetom
01:08
on a good driver and a good car.
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na dobrog vozača i na dobar auto.
01:11
And if the car and the driver were good enough, then you'd win the race.
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I ako su auto i vozač bili dovoljno dobri, onda bi pobijedili u utrci.
01:14
Now today, if you want to win the race,
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Danas, ako želite pobijediti u utrci,
01:16
actually you need also something like this --
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zapravo trebate i nešto ovako --
01:19
something that monitors the car in real time,
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nešto što prati auto u realnom vremenu,
01:22
has a few thousand sensors
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ima nekoliko tisuća senzora koji
01:24
collecting information from the car,
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prikupljaju informacije iz automobila,
01:26
transmitting this information into the system,
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prenose tu informaciju u sustav
01:29
and then processing it
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i zatim je obrađuju
01:31
and using it in order to go back to the car with decisions
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i koriste je kako bi se vratili natrag autu s odlukama
01:34
and changing things in real time
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i kako bi mijenjali stvari u realnom vremenu
01:36
as information is collected.
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dok se podaci prikupljaju.
01:38
This is what, in engineering terms,
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To je ono što se, u smislu inžinjeringa,
01:40
you would call a real time control system.
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može nazvati sustav kontrole u stvarnom vremenu.
01:43
And basically, it's a system made of two components --
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A u osnovi, to je sustav od dvije komponente --
01:46
a sensing and an actuating component.
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osjećanja i pokretne komponente.
01:48
What is interesting today
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Ono što je zanimljivo danas
01:50
is that real time control systems
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je što sustavi kontrole u realnom vremenu
01:52
are starting to enter into our lives.
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počinju ulaziti u naše živote.
01:55
Our cities, over the past few years,
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Naši gradovi, prošlih nekoliko godina
01:58
just have been blanketed
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bili su prekriveni
02:00
with networks, electronics.
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mrežama, elektronikom.
02:02
They're becoming like computers in open air.
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Oni postaju poput računala na otvorenom.
02:04
And, as computers in open air,
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I, kao i računala na otvorenom,
02:06
they're starting to respond in a different way
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oni počinju reagirati na drugačiji način
02:08
to be able to be sensed and to be actuated.
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kako bi bili u mogućnosti naslutiti i aktivirati.
02:11
If we fix cities, actually it's a big deal.
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Ako popravimo gradove, to je zapravo ogromna stvar.
02:13
Just as an aside, I wanted to mention,
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Baš usput, htio sam spomenuti,
02:15
cities are only two percent of the Earth's crust,
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gradovi čine samo dva posto Zemljine kore,
02:19
but they are 50 percent of the world's population.
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ali oni čine 50 posto svjetske populacije.
02:22
They are 75 percent of the energy consumption --
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Oni čine 75 posto potrošnje energije --
02:25
up to 80 percent of CO2 emissions.
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do 80 posto emisije CO2.
02:28
So if we're able to do something with cities, that's a big deal.
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Dakle, ako smo u stanju učiniti nešto s gradovima, to je velika stvar.
02:31
Beyond cities,
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Izvan gradova,
02:33
all of this sensing and actuating
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svo to istraživanje i pokretanje
02:36
is entering our everyday objects.
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ulazi u naše svakodnevne predmete.
02:38
That's from an exhibition that
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Ovo je s izložbe
02:40
Paola Antonelli is organizing
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Paola Antonellija koja je organizirana
02:42
at MoMA later this year, during the summer.
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u MoMA-i kasnije ove godine, tijekom ljeta.
02:44
It's called "Talk to Me."
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Zove se "Pričaj sa mnom".
02:46
Well our objects, our environment
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Pa, naši predmeti, naš okoliš,
02:48
is starting to talk back to us.
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počinje razgovarati s nama.
02:50
In a certain sense, it's almost as if every atom out there
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U određenom smislu, to je gotovo kao da svaki atom tamo vani
02:53
were becoming both a sensor and an actuator.
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postaje i senzor i pokretač.
02:56
And that is radically changing the interaction we have as humans
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A to radikalno mijenja interakciju koju imamo kao ljudi
02:59
with the environment out there.
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s vanjskim okolišem.
03:01
In a certain sense,
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U određenom smislu,
03:03
it's almost as if the old dream of Michelangelo ...
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to je gotovo kao u starom snu Michelangela...
03:06
you know, when Michelangelo sculpted the Moses,
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znate, kad je Michelangelo oblikovao Mojsija,
03:08
at the end it said that he took the hammer, threw it at the Moses --
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na kraju je rekao da je uzeo čekić, bacio na Mojsija --
03:11
actually you can still see a small chip underneath --
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zapravo još uvijek možete vidjeti malu rupu ispod --
03:14
and said, shouted,
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i rekao, vikao,
03:16
"Perché non parli? Why don't you talk?"
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"Perché non parli? Zašto ne govoriš?"
03:18
Well today, for the first time,
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Pa i danas, po prvi put,
03:20
our environment is starting to talk back to us.
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naš okoliš počinje razgovarati s nama.
03:23
And I'll show just a few examples --
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A ja ću vam pokazati samo nekoliko primjera --
03:25
again, with this idea of sensing our environment and actuating it.
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opet, s ovom idejom našeg očitavanja našeg okoliša i pokretanja.
03:28
Let's starting with sensing.
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Počnimo s osjećanjem.
03:31
Well, the first project I wanted to share with you
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Prvi projekt koji sam htio podijeliti s vama
03:33
is actually one of the first projects by our lab.
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je zapravo jedan od prvih projekata iz našeg laboratorija.
03:36
It was four and a half years ago in Italy.
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To je bilo prije četiri i pol godine u Italiji.
03:39
And what we did there
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I ono što smo učinili tamo
03:41
was actually use a new type of network at the time
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je zapravo korištenje novog tipa mreže u tom trenutku
03:43
that had been deployed all across the world --
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koji je bio raspoređen diljem cijelog svijeta --
03:45
that's a cellphone network --
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to je mobilna mreža --
03:47
and use anonymous and aggregated information from that network,
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i koristili smo anonimne i agregirane podatke iz te mreže,
03:49
that's collected anyway by the operator,
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koji su ionako prikupljeni od strane operatera
03:51
in order to understand
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kako bi razumjeli
03:53
how the city works.
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kako grad funkcionira.
03:55
The summer was a lucky summer -- 2006.
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To je bilo sretno ljeto -- 2006.
03:58
It's when Italy won the soccer World Cup.
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To je kada je Italija osvojila Svjetsko prvenstvo u nogometu.
04:01
Some of you might remember, it was Italy and France playing,
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Neki od vas se možda sjećaju, Italija i Francuska su igrale,
04:04
and then Zidane at the end, the headbutt.
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a zatim je Zidane na kraju, udario glavom.
04:06
And anyway, Italy won at the end.
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Uostalom, Italija je pobijedila na kraju.
04:08
(Laughter)
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(Smijeh)
04:10
Now look at what happened that day
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Sada pogledajte što se dogodilo tog dana
04:12
just by monitoring activity
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samo prateći aktivnosti
04:14
happening on the network.
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koje se događaju na mreži.
04:16
Here you see the city.
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Ovdje možete vidjeti grad.
04:18
You see the Colosseum in the middle,
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Vidite Koloseum u sredini,
04:21
the river Tiber.
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rijeku Tiber.
04:24
It's morning, before the match.
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To je jutro, prije utakmice.
04:26
You see the timeline on the top.
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Vidite datume na vrhu.
04:28
Early afternoon,
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Rano poslijepodne,
04:30
people here and there,
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ljudi ovdje i tamo
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making calls and moving.
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pozivaju i kreću se.
04:34
The match begins -- silence.
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Utakmica počinje -- tišina.
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France scores. Italy scores.
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Francuska zabija gol. Italija zabija gol.
04:40
Halftime, people make a quick call and go to the bathroom.
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Poluvrijeme, ljudi rade kratke pozive i odlaze na WC.
04:44
Second half. End of normal time.
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Druga polovica. Kraj normalnog vremena.
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First overtime, second.
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Prvi produžetak, drugi.
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Zidane, the headbutt in a moment.
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Zidane, udarac glavom u trenutku.
04:51
Italy wins. Yeah.
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Italija pobjeđuje. Da.
04:53
(Laughter)
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(Smijeh)
04:55
(Applause)
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(Pljesak)
04:58
Well, that night, everybody went to celebrate in the center.
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Dakle, te noći, svatko je želio slaviti u centru.
05:00
You saw the big peak.
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Vidjeli ste veliki vrh.
05:02
The following day, again everybody went to the center
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Sljedeći dan, svatko je otišao u centar
05:04
to meet the winning team
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u susret pobjedničkom timu
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and the prime minister at the time.
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i premijeru u to vrijeme.
05:09
And then everybody moved down.
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A onda su se svi preselili dolje.
05:11
You see the image of the place called Circo Massimo,
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Možete vidjeti sliku mjesta zvanog Circo Massimo,
05:13
where, since Roman times, people go to celebrate,
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gdje su, još od rimskog doba, ljudi išli na proslavu --
05:16
to have a big party, and you see the peak at the end of the day.
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kako bi imali veliku zabavu, i vidjet ćete vrh na kraju dana.
05:19
Well, that's just one example of how we can sense the city today
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Pa, to je samo jedan primjer kako možemo osjetiti grad danas,
05:21
in a way that we couldn't have done
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na način koji nismo mogli učiniti
05:23
just a few years ago.
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do prije nekoliko godina.
05:25
Another quick example about sensing:
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Još jedan brzi primjer očitavanja:
05:27
it's not about people,
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ne radi se o ljudima,
05:29
but about things we use and consume.
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već o stvarima koje koristimo i konzumiramo.
05:31
Well today, we know everything
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Pa danas, znamo sve
05:33
about where our objects come from.
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o tome odakle dolaze naši predmeti.
05:36
This is a map that shows you
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Ovo je karta koja vam pokazuje
05:38
all the chips that form a Mac computer, how they came together.
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sve čipve koji čine Mac računalo, kako su došli zajedno.
05:41
But we know very little about where things go.
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Ali mi znamo vrlo malo o tome gdje stvari idu.
05:44
So in this project,
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Tako smo u ovom projektu,
05:46
we actually developed some small tags
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zapravo razvili neke male oznake
05:48
to track trash as it moves through the system.
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kako bi pratili smeće kako prolazi kroz sustav.
05:51
So we actually started with a number of volunteers
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Tako smo zapravo počeli s velikim brojem volontera
05:54
who helped us in Seattle,
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koji su nam pomogli u Seattleu,
05:56
just over a year ago,
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prije nešto više od godine dana,
05:58
to tag what they were throwing away --
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da označe što su bacali --
06:01
different types of things, as you can see here --
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različite vrste stvari, kao što možete vidjeti ovdje --
06:04
things they would throw away anyway.
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stvari koje bi ionako bacili.
06:06
Then we put a little chip, little tag,
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Onda smo stavili mali čip, malu oznaku,
06:08
onto the trash
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na smeće
06:10
and then started following it.
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i zatim ga počeli slijediti.
06:12
Here are the results we just obtained.
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Ovdje su rezultati koje smo dobili.
06:15
(Music)
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(Glazba)
06:18
From Seattle ...
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Iz Seattlea ...
06:26
after one week.
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nakon tjedan dana.
06:53
With this information we realized
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Uz ove informacije smo shvatili
06:55
there's a lot of inefficiencies in the system.
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kako ima puno slabosti u sustavu.
06:57
We can actually do the same thing with much less energy.
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Zapravo možemo učiniti istu stvar s puno manje energije.
07:00
This data was not available before.
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Ovi podatci nisu prije bili dostupni.
07:02
But there's a lot of wasted transportation and convoluted things happening.
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No, ovdje postoji puno neiskorištenog transporta i čudnih stvari koje se događaju.
07:05
But the other thing is that we believe
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No, druga stvar je da mi vjerujemo
07:07
that if we see every day
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da ako vidimo svakodnevno
07:09
that the cup we're throwing away, it doesn't disappear,
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da čaša koju bacamo, ne nestaje,
07:11
it's still somewhere on the planet.
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ona je još uvijek negdje na planetu.
07:13
And the plastic bottle we're throwing away every day still stays there.
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A plastična boca koju svakodnevno bacamo ostaje ovdje.
07:16
And if we show that to people,
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I ako to pokažemo ljudima,
07:18
then we can also promote some behavioral change.
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onda isto tako možemo promovirati neku promjenu u ponašanju.
07:20
So that was the reason for the project.
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Dakle, to je bio povod za projekt.
07:22
My colleague at MIT, Assaf Biderman,
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Moj suradnik na MIT-u, Assaf Biderman,
07:24
he could tell you much more about sensing
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bi vam mogao reći puno više o očitavanju
07:26
and many other wonderful things we can do with sensing,
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i mnogim drugim prekrasnim stvarima koje možemo s njime raditi,
07:28
but I wanted to go to the second part we discussed at the beginning,
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ali želio bih prijeći na drugi dio o kojem smo pričali na početku,
07:31
and that's actuating our environment.
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a to je pokretanje našeg okoliša.
07:33
And the first project
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A prvi projekt
07:35
is something we did a couple of years ago in Zaragoza, Spain.
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je nešto što smo napravili prije par godina u Zaragozi, Španjolskoj.
07:38
It started with a question by the mayor of the city,
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Počelo je s pitanjem gradonačelnika tog grada,
07:41
who came to us saying
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koji je došao do nas govoreći
07:43
that Spain and Southern Europe have a beautiful tradition
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kako Španjolska i južna Europa imaju prekrasnu tradiciju
07:46
of using water in public space, in architecture.
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korištenja vode na javnim prostorima, u arhitekturi.
07:49
And the question was: How could technology, new technology,
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A pitanje je bilo: Kako bi tehnologiju, novu tehnologiju,
07:51
be added to that?
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dodali tome?
07:53
And one of the ideas that was developed at MIT in a workshop
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A jedna od ideja koja je razvijena na radionici na MIT-u
07:56
was, imagine this pipe, and you've got valves,
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je bila, zamislite ovu slavinu, i imate ventile,
07:59
solenoid valves, taps,
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solenoidne ventile, slavine,
08:01
opening and closing.
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koje se otvaraju i zatvaraju.
08:03
You create like a water curtain with pixels made of water.
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Napravite nešto nalik vodenoj zavjesi s pikselima koji su načinjeni od vode.
08:06
If those pixels fall,
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Ako ti pikseli padnu,
08:08
you can write on it,
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možete pisati po njoj,
08:10
you can show patterns, images, text.
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možete prikazati uzorke, slike, tekst.
08:12
And even you can approach it, and it will open up
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I možete joj se čak približiti i otvoriti će se
08:14
to let you jump through,
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kako bi vam dopustila da je preskočite,
08:16
as you see in this image.
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kao što možete vidjeti na ovoj slici.
08:18
Well, we presented this to Mayor Belloch.
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Dakle, prezentirali smo to gradonačelniku Bellochu.
08:20
He liked it very much.
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Njemu se to jako svidjelo.
08:22
And we got a commission to design a building
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I dobili smo dozvolu da dizajniramo zgradu
08:24
at the entrance of the expo.
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na ulazu u ekspo.
08:26
We called it Digital Water Pavilion.
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Nazvali smo je Paviljon digitalne vode.
08:28
The whole building is made of water.
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Cijela zgrada je napravljena od vode.
08:33
There's no doors or windows,
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Nema vrata ni prozora,
08:35
but when you approach it,
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ali kada joj se približite,
08:37
it will open up to let you in.
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otvorit će se kako bi vas pustila unutra.
08:39
(Music)
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(Glazba)
08:52
The roof also is covered with water.
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Krov je isto tako prekriven vodom.
08:57
And if there's a bit of wind,
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A ako ima malo vjetra,
08:59
if you want to minimize splashing, you can actually lower the roof.
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ukoliko želite minimizirati prolijevanje, možete zapravo spustiti krov.
09:04
Or you could close the building,
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Ili možete zatvoriti zgradu,
09:06
and the whole architecture will disappear,
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i cijela arhitektura će nestati,
09:08
like in this case.
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kao u ovom primjeru.
09:10
You know, these days, you always get images during the winter,
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Znate, ovih dana, uvijek dobijete slike tijekom zime
09:12
when they take the roof down,
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kada maknu krov
09:14
of people who have been there and said, "They demolished the building."
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ljudi koji su bili tamo kažu, "Srušili su zgradu."
09:17
No, they didn't demolish it, just when it goes down,
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Ne, nisu srušili zgradu samo se krov spustio,
09:19
the architecture almost disappears.
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a arhitektura je gotovo nestala.
09:21
Here's the building working.
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Ovdje je kada zgrada funkcionira.
09:24
You see the person puzzled about what was going on inside.
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Vidite ovu osobu koja je zbunjena što se događa unutra.
09:27
And here was myself trying not to get wet,
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A ovdje sam ja pokušavajući se ne smočiti,
09:29
testing the sensors that open the water.
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testirajući senzore koji puštaju vodu.
09:32
Well, I should tell you now what happened one night
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trebao bih vam reći što se dogodilo jedne noći
09:34
when all of the sensors stopped working.
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kada su svi senzori prestali raditi.
09:37
But actually that night, it was even more fun.
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Ali te noći, bilo je zapravo još zabavnije.
09:40
All the kids from Zaragoza came to the building,
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Sva djeca iz Zaragoze su došla do zgrade,
09:42
because the way of engaging with the building became something different.
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jer je način interakcije sa zgradom postao nekako drugačiji.
09:45
Not anymore a building that would open up to let you in,
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Više nije bila zgrada koja će se otvoriti i pustiti vas unutra,
09:48
but a building that would still make cuts and holes through the water,
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već zgrada koji bi radila pukotine i rupe u vodi,
09:51
and you had to jump without getting wet.
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i morali biste skočiti kako se ne bi smočili.
09:53
(Video) (Crowd Noise)
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(Video) (Buka gomile)
10:06
And that was, for us, was very interesting,
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A to je nama, bilo veoma zanimljivo,
10:08
because, as architects, as engineers, as designers,
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jer, kao arhitekti, kao inžinjeri, kao dizajneri,
10:11
we always think about how people will use the things we design.
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uvijek razmišljamo o tome kako će ljudi koristiti stvari koje dizajniramo.
10:14
But then reality's always unpredictable.
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Ali stvarnost je uvijek nepredvidljiva.
10:17
And that's the beauty of doing things
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A u tome leži ljepota izrade stvari
10:19
that are used and interact with people.
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koje koriste ljudi i imaju interakciju s njima.
10:21
Here is an image then of the building
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Ovdje je slika zgrade
10:23
with the physical pixels, the pixels made of water,
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s fizičkim pikselima, s pikselima napravljenim od vode,
10:25
and then projections on them.
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i projekcija na njima.
10:28
And this is what led us to think about
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A to nas je vodilo da razmišljamo o
10:30
the following project I'll show you now.
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idućem projektu koji ću vam sada pokazati.
10:32
That's, imagine those pixels could actually start flying.
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To je, zamislite kada bi ti pikseli doista mogli početi letjeti.
10:35
Imagine you could have small helicopters
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Zamislite kada biste mogli imati male helikoptere
10:37
that move in the air,
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koji se kreću po zraku,
10:39
and then each of them with a small pixel in changing lights --
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a zatim svaki od njih s malim pikselom koji mijenja svjetla --
10:42
almost as a cloud that can move in space.
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gotovo kao oblak koji se može micati u prostoru.
10:45
Here is the video.
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Ovdje je video.
10:47
(Music)
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(Glazba)
10:53
So imagine one helicopter,
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Dakle, zamislite jedan helikopter,
10:56
like the one we saw before,
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poput onoga što smo ga vidjeli prije,
11:01
moving with others,
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krečući se s ostalima,
11:04
in synchrony.
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u sinkronizaciji.
11:06
So you can have this cloud.
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Dakle, možete imati taj oblak.
11:15
You can have a kind of flexible screen or display, like this --
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Možete imati neku vrstu fleksibilnog zaslona ili prikaza, poput ovog --
11:19
a regular configuration in two dimensions.
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regularnu konfiguraciju u dvije dimenzije.
11:29
Or in regular, but in three dimensions,
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Ili u regularnoj, ali u tri dimenzije,
11:32
where the thing that changes is the light,
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gdje je stvar koja se mijenja svjetlo,
11:34
not the pixels' position.
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a ne pozicija piksela.
11:46
You can play with a different type.
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Možete se igrati s različitim vrstama.
11:48
Imagine your screen could just appear
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Zamislite kada bi se vaš ekran mogao samo pojaviti
11:50
in different scales or sizes,
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u različitim omjerima ili veličinama,
11:53
different types of resolution.
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različitim vrstama rezolucije.
12:05
But then the whole thing can be
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A zatim cijela stvar može biti
12:07
just a 3D cloud of pixels
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samo 3D oblak piksela
12:09
that you can approach and move through it
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kojem se možete približiti i kretati kroz njega
12:12
and see from many, many directions.
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i vidjeti ga s mnogo, mnogo smjerova.
12:15
Here is the real Flyfire
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Ovdje je stvarna Flyfire
12:17
control and going down to form the regular grid as before.
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kontrola koja ide dolje kako bi formirala normalnu mrežu kao prije.
12:21
When you turn on the light, actually you see this. So the same as we saw before.
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Kada upalite svjetlo, zapravo vidite ovo. Dakle, isto kao što smo vidjeli i prije.
12:24
And imagine each of them then controlled by people.
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I zamislite da svaki od njih kontroliraju ljudi.
12:26
You can have each pixel
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Može biti da svaki piksel
12:28
having an input that comes from people,
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ima ulaz koji dolazi od ljudi,
12:30
from people's movement, or so and so.
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od kretanja ljudi, ili to i to.
12:32
I want to show you something here for the first time.
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Želim vam pokazati nešto po prvi puta.
12:35
We've been working with Roberto Bolle,
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Surađivali smo s Robertom Bolleom,
12:37
one of today's top ballet dancers --
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jednim od najboljih baletana današnjice --
12:39
the étoile at Metropolitan in New York
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zvijezdom u Metropolitanu u New Yorku
12:41
and La Scala in Milan --
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i La Scali u Milanu --
12:43
and actually captured his movement in 3D
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i zapravo zabilježili njegovo kretanje u 3D
12:45
in order to use it as an input for Flyfire.
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kako bi ga koristili kao ulaz za Flyfire.
12:48
And here you can see Roberto dancing.
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A ovdje možete vidjeti Roberta kako pleše.
12:53
You see on the left the pixels,
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Vidite s lijeve strane piksele,
12:55
the different resolutions being captured.
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različite rezolucije koje su zahvaćene.
12:57
It's both 3D scanning in real time
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To je i 3D skeniranje u stvarnom vremenu
12:59
and motion capture.
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i hvatanje kretanja.
13:03
So you can reconstruct a whole movement.
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Dakle, možete rekonstruirati cijelo kretanje.
13:10
You can go all the way through.
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Možete ići do kraja.
13:16
But then, once we have the pixels, then you can play with them
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Ali zatim, jednom kada imamo piksele, tada se možete igrati s njima
13:18
and play with color and movement
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i igrati se s bojom i kretanjem
13:21
and gravity and rotation.
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i gravitacijom i rotacijom.
13:24
So we want to use this as one of the possible inputs
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Dakle, želimo to koristiti kao jedan od mogućih ulaza
13:26
for Flyfire.
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za Flyfire.
13:47
I wanted to show you the last project we are working on.
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Želio sam vam pokazati zadnji projekt na kojem radimo.
13:49
It's something we're working on for the London Olympics.
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To je nešto na čemu radimo za Olimpijske igre u Londonu.
13:51
It's called The Cloud.
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Zove se Oblak.
13:53
And the idea here is, imagine, again,
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A ideja ovdje je, zamislite, ponovo,
13:55
we can involve people
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možemo uključiti ljude
13:57
in doing something and changing our environment --
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u nešto kako bi mijenjali naš okoliš --
14:00
almost to impart what we call cloud raising --
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skoro kao davati ono što mi zovemo dizanje oblaka --
14:02
like barn raising, but with a cloud.
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poput dizanja žitnice, ali s oblakom.
14:04
Imagine you can have everybody make a small donation for one pixel.
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Zamislite kada bi svi donirali malenu svotu za jedan piksel.
14:08
And I think what is remarkable
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I mislim kako je nevjerojatno
14:10
that has happened over the past couple of years
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to što se dogodilo proteklih par godina
14:12
is that, over the past couple of decades,
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je da, tijekom proteklih par desetljeća,
14:14
we went from the physical world to the digital one.
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zamijenili smo fizički svijet onim digitalnim.
14:17
This has been digitizing everything, knowledge,
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To znači digitalizacija svega, znanja,
14:19
and making that accessible through the Internet.
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i njezina dostupnost putem interneta.
14:21
Now today, for the first time --
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Sada danas, po prvi put --
14:23
and the Obama campaign showed us this --
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a Obamina kampanja nam je to pokazala --
14:25
we can go from the digital world,
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možemo ići od digitalnog svijeta,
14:27
from the self-organizing power of networks,
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od samoorganizirajuće moći mreža,
14:29
to the physical one.
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do fizičkog svijeta.
14:31
This can be, in our case,
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To može biti, u našem slučaju,
14:33
we want to use it for designing and doing a symbol.
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želimo to koristiti za dizajniranje i izradu simbola.
14:35
That means something built in a city.
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To znači gradnja nečega u gradu.
14:37
But tomorrow it can be,
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Ali sutra može biti,
14:39
in order to tackle today's pressing challenges --
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kako bismo se nosili s današnjim izazovima --
14:42
think about climate change or CO2 emissions --
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razmislite o klimatskoj promjeni ili CO2 emisijama --
14:44
how we can go from the digital world to the physical one.
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kako možemo ići od digitalnog svijeta prema fizičkom.
14:47
So the idea that we can actually involve people
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Dakle, ideja da zapravo možemo uključiti ljude
14:49
in doing this thing together, collectively.
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u zajedničko sudjelovanje, kolektivno.
14:51
The cloud is a cloud, again, made of pixels,
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Oblak je oblak, ponovno, sačinjen od piksela,
14:54
in the same way as the real cloud
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na isti način na koji je pravi oblak
14:56
is a cloud made of particles.
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oblak koji je sačinjen od čestica.
14:58
And those particles are water,
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A te čestice su voda,
15:00
where our cloud is a cloud of pixels.
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gdje je naš oblak oblak od piksela.
15:02
It's a physical structure in London, but covered with pixels.
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To je fizička struktura u Londonu, ali prekrivena pikselima.
15:05
You can move inside, have different types of experiences.
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Možete je dovesti unutra, imati različite vrste iskustva.
15:07
You can actually see from underneath,
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Možete zapravo od ispod vidjeti,
15:09
sharing the main moments
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dijeleći glavne trenutke
15:11
for the Olympics in 2012 and beyond,
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Olimpijskih igara 2012 i više,
15:14
and really using it as a way to connect with the community.
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i doista ga koristiti kao način za povezivanje sa zajednicom.
15:18
So both the physical cloud in the sky
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Dakle, i fizički oblak na nebu
15:22
and something you can go to the top [of],
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i nešto na što se možete popesti,
15:25
like London's new mountaintop.
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poput Londonskog novog planinskog vrha.
15:27
You can enter inside it.
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Možete ući unutra.
15:29
And a kind of new digital beacon for the night --
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I poput novog digitalnog svjetionika u noći --
15:32
but most importantly,
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ali još važnije,
15:34
a new type of experience for anybody who will go to the top.
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novi tip iskustva za svakoga tko će ići na vrh.
15:37
Thank you.
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Hvala vam.
15:39
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Carlo Ratti - Architect and engineerCarlo Ratti directs the MIT SENSEable City Lab, which explores the "real-time city" by studying the way sensors and electronics relate to the built environment.
Why you should listen
Carlo Ratti is a civil engineer and architect who teaches at the Massachusetts Institute of Technology, where he directs the SENSEable City Laboratory. This lab studies the built environment of cities -- from street grids to plumbing and garbage systems -- using new kinds of sensors and hand-held electronics that have transformed the way we can describe and understand cities.
Other projects flip this equation -- using data gathered from sensors to actually create dazzling new environments. The Digital Water Pavilion, for instance, reacts to visitors by parting a stream of water to let them visit. And a project for the 2012 Olympics in London turns a pavilion building into a cloud of blinking interactive art. He's opening a research center in Singapore as part of an MIT-led initiative on the Future of Urban Mobility.
For more information on the projects in this talk, visit SENSEable @ TED >>
Carlo Ratti | Speaker | TED.com